COMPANY
PROFILE
IN BRIEF
IN BRIEF
An innovative Company involved successfully in:
The exclusive distribution of prime skincare products Commercial emphasis on the “natural ingredients” character
The design, development, marketing and distribution of scientific, reliable and effective footcare products Commercial emphasis on the “medical device” character
IN BRIEF
More than twenty-five years of solid partnership with EDUARD GERLACH GmbH
80% penetration in the Greek market
In-depth knowhow and expertise of the market operations
Dominant market position and exceptional brand awareness levels
IN BRIEF
Extensive marketing
Unquestionable
Best-in-class footcare
Vertically-integrated structure
activity and effective
business integrity,
educational modules for
(R&D, Sales, Marketing, Logistics, Credit)
merchandising systems
ethics & financial health
customers and staff
OUR MISSION
OUR MISSION To maintain our reputation as the most
responsive, reliable innovative
footcare-products supplier in the market.
Even more, to critically contribute in shaping a new foot-wellnes culture, where footcare will be recognized as a determining factor for achieving freedom and quality of life.
COMPANY TIMELINE
TIMELINE STRATEGIC EVOLUTION 1995
2010
Word spreads fast
Natura Pharm Ltd
is founded by pharmacist George Papadimitropoulos.
Company’s market presence
PODIA is born by Natura Pharm,
about the Company’s reliability and professionalism and market shares are expanding rapidly. Growth is a fact and the Company moves to privately owned HQ
1992
2017
is stronger than ever before with: more than 2.500 sales points more than 1.000 podiatrists & pedicure specialist in our customer base
introducing a new era with a scientifically formulated/CE-marked footcare product range.
1994
2007
2015
Natura Pharm is appointed as the exclusive Distributor of Gehwol, the internationally known footcare brand, for the Greek territory.
ISO 9000:2001 certification for its Quality Management System. Since then, the company maintains, renews and expands i’ts ISO status on a regular base
premium range of fine skincare products is launched by Natura Pharm, expanding the Company’s portfolio of self-developed brands.
A block-buster story starts:
Natura Pharm obtains its first
PHAOS, a sophisticated
OUR BRANDS
OUR BRANDS
Identified with an innovative, highly reliable, scientific approach to foot - care & protection, highlighting a new era for the foot health and wellness Portfolio of clinically validated CE-marked products (Medical Devices), attaining highest levels of quality, safety and ultimate effectiveness Continuous focus on advanced medical-grade product lines exclusively dedicated to address special feet complications & ensure foot skin health A pioneering social & educational character, strategically applied and traced in every Brand aspect; from product development to commercial policy and from communication to sponsorships Minimal design, discrete elegance and spirited commitment to raise the needed footcare consciousness and provide recognized therapeutic footcare solutions
OUR BRANDS Minimal & sophisticated product range synonymous with nature’s ingenuity, luxury and cutting-edge technology ‘’Treat your body skin just like your face skin’’ - Innovative product formulas embodying a new philosophy into the daily cleaning, care & moisturizing of the body skin Product mix acknowledged for combining notorious Niosomes Technology with privileged Cosmetology ingredients such as: Donkey Milk, Hyaluronic acid, Vitamins and nourishing oils Hypo-allergenic & dermatologically tested product formulas exclusively designed to offer to the most delicate & sensitive skin a complete spectrum of revitalizing, anti-oxidant and replenishing properties Innovative Dermo-cosmetic mechanism specially formulated to privilege a long-lasting nourishing & lipid-replenishing treatment to hand and body-skin
OUR BRANDS Leading footcare brand rooted in authenticity, personal experience and professional knowledge of German pharmacist Eduard Gerlach A pioneering cosmetic brand renowned to have launched the first industrially manufactured cream for the prevention and alleviation of foot ailments Internationally renowned for its wide & most complete portfolio of sophisticated footcare - tools and products historically proven to pamper, treat, and protect the feet A clearly distinctive and long-lasting brand philosophy unceasingly inspired by the power of nature and driven by the value of living a free, without feet problems, life
KEY DATA
Key-Data (5 yrs review) 20 consecutive years of profitability Privately-owned premises and warehouse Ideal debt/equity ratio
Revenue Growth 2012-2016
+36
+ 12% + 8%
+ 5%
+ 7%
2012
2013
2014
2015
2016
Key-Data (5 yrs review) 20 consecutive years of profitability Privately-owned premises and warehouse Ideal debt/equity ratio
Sales Growth 2012-2016
+36
+ 8%
+ 6%
+ 12%
+ 7%
2012
2013
2014
2015
2016
Key-Data (5 yrs review) Revenue Growth 2012-2016
+25.5% + 7%
2012
2013
+ 7%
2014
+ 0,5%
2015
+ 9%
2016
Key-Data (5 yrs review) Revenue Growth 2012-2016
+219%
+ 26% + 105%
+ 19%
2012
2013
+ 3,5%
2014
2015
2016
Key-Data (5 yrs review) Gross Profit Growth 2012-2016
+ 18%
+ 7,5%
2012
2013
+ 6%
2014
+ 2%
2015
2016
+ 7.10%
Key-Data (5 yrs review)
DEBT/EBITDA Ratio 2012-2016 + 4.26% + 2.94% + 2.52% + 1.80%
2012
2013
2014
2015
2016
+ 6.2%% + 11%
(ROA) - Return On Assets (2012-2016)
+ 16,3%
+ 17,5%
+ 24,9%
MARKET LEADERSHIP Direct and repetitive access to more than 3.000 pharmacy-stores, footcare centers & beauty salons across the country 16 consecutive years of wholesale network growth 95% of premium network penetration (selective placements at the best pharmacy-stores) The most powerful portfolio of brands, resulting to: outstanding sellout admirable levels of customer trust and satisfaction High degree of loyalty to the channel of health-professionals (pharmacy stores, doctors, footcare service providers) Excellent reputation among medical community Implementation of advanced network management practices: incentive schemes wholistic commercial policies motivation programs regular and updated educational modules
REMARKABLE QUALITY & RELIABILITY ISO 9001: 2015 certification Natura Pharm is registered on Medical Device Manufacturers Database of Greek National Organization for Medicines All products and services meet regulatory requirements through an effective quality management system (full conformity to local and EU legislation) Each and every Medical Device of Natura Pharm, is regulated by GMDN coding system Implementation of a full quality assurance system which applies at every stage of product development process, from design to final controls All contract manufacturers operate in compliance with GMPs, ensuring the highest level of product quality Dermatological tests, efficacy studies and challenge tests are conducted on every product by independent, reliable European laboratories
AGGRESSIVE MARKETING Complete marketing analysis of upcoming projects for minimizing business risk responding successfully to consumers’ needs Full marketing support at the point of sale for improved brand visibility: consumer catalogues displays special promo days merchandising schemes Extensive media activity for targeting special audiences (special press, lifestyle media, professional media) Incorporation of social platforms for fostering consumer engagement Events-sponsoring for empowering the brand’s expert-profile Participation to all major trade-fairs for accommodating communication with professionals Cooperation with world-awarded creative agencies for the development of marketing material (packaging, print/digital communication)
CORPORATE STRUCTURE
HIGHLY FUCTIONAL CORPORATE STRUCTURE CEO & FOUNDER Mr. George Papadimitropoulos QUALITY ASSURANCE
Health & Safety Quality Control
BUSINESS DEVELOPMENT
R&D
FINANCE
COMMERCIAL
SUPPLY CHAIN
MARKETING
Exports
New Products Development
Accounting
Wholeshales & Pharmacies
Purchasing
Brand Management
Key Accounts
Regulatory Affairs
Credit Control
Customer Service
Logistics
Sales Promotion
Warehouse
HIGHLY FUCTIONAL CORPORATE STRUCTURE
01 02 Flexible and productive structure, ready to accommodate production and supply needs according to fluctuations in demand
Admirable levels of lead time (less than 2 working days) for orders-delivering