FABULOUS FLOORS

floors FABULOUS

Q4 2017

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Design, décor and more . . .

COLOR AND STYLE FOR 2018 What do YOU see when everything is possible and nothing is forbidden? www.fabulousfloorsmagazine.com

INTRODUCING

See all 24 styles at NovaFloor.us. Where the future of LVT is growing. by

Protected with Patent-pending

What’s New for 2018?

A Lot Actually…

N

ow is the time when we look about our indoor space and dream about the design possibilities. This issue is devoted to the latest

trends for 2018, to give you ideas and show you how you can decorate your own home using Carpet, Wood, Tile, Laminate, Rugs, Resilient, LVT and precious designer materials like bamboo, cork, leather and even marble!

We deliver on the promise of the possibilities, illustrating what YOU can actually do in your own home.

See, for example, what you can do with the new luxury woodfashion vinyl plank. Or the amazing decor of porcelain and ceramic tile. How about the timeless inspiration of woods, like American Hardwoods for floors, furniture, cabinetry?

The glory of pet friendly carpet backed by the performance of a stain and odor-protecting cushion? And let’s not forget the splendor, colors, patterns and carved surfaces afforded by today’s most advanced fibers and technologies for carpet and rugs.

One message should be clear as you read through these pages: There is always something new. It may be a new product.

New also may be a new technology which enhances the look or performance of your favorite flooring fashion. Even as bold as a new flooring category all together…. Like waterproof hardwood floors and more!

Or it may be a new vision from a designer which presents a whole new world of possibilities for what you can do in your own home.

Now’s the perfect time to get inspired!

Margo Locust Publisher and Editor-in-Chief On the cover: Mannington Vinyl Deco in the color steel.

Q1 2017

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Welcome to the Q4 2017 issue of FABULOUS FLOORS, a consumer magazine

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24

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in this issue . . .

4 CERAMIC TILE: ANCIENT TECHNIQUES OFFER MODERN ELEGANCE

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Look for palettes from bold to soft colors and everything in between—knowing you can have any color you wish!

If ever there was a type of flooring that could be described as timeless, ceramic tile would be it!

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HAT COLOR DO YOU SEE WHEN W EVERYTHING IS POSSIBLE AND NOTHING IS FORBIDDEN? From Baja to Rio, Interstyle’s ColorLAB can match any color from nature’s palette.

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A NEW LANDMARK IN CERAMICS The Italian tile giant, Gruppo Concorde, founded Landmark Ceramics in 2013 with the goal of creating an entirely new, independent, manufacturing and distribution facility.

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CARPET’S COMEBACK!

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COMMON HARDWOOD FLOORING 5 MYTHS DEBUNKED Since hardwood floors are such a big investment, it would probably be a good idea to debunk some of the myths surrounding them.

34 WHAT’S THE DEAL WITH RESILIENT FLOORING? These days, manufacturers are able to create stunningly accurate recreations of nearly any material available.

floors FABULOUS

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Q4 2017

KENNETH E. LOCUST Chairman MARGO RODGERS LOCUST Publisher & Editor-In-Chief margo@fabulousfloorsmag.com LISBETH CALANDRINO Associate Publisher & Director of Social Media lcalandrino@nycap.rr.com

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KAREN GEORGE Managing Editor Karen@fabfloorsmktg.com RON TOELKE Creative Director ron@toelkeassociates.com BARBARA KEMPLER-TOELKE Editorial Assistant RAY STEWART Production Manager stewart_print@yahoo.com ALEXANDER & ASSOCIATES Newsstand Director SPECIAL FEATURE WRITERS

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BRIDGETTE KELLY Contributing Writer, UK ALEX ROSS fabfloorsalex@gmail.com JEANETTE CHASWORTH Jeanette@thecolorwhisperer.com SENIOR CONTRIBUTING WRITERS B. Briskman, E. A. O’Connell

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TIPS FOR FINDING A 5 RELIABLE FLOORING STORE Remodeling your floors is a super big project that takes a lot of planning and no small amount of expertise

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A FRESH LOOK AT LAMINATE FLOORING Before you buy laminate flooring, here’s what you need to know to make a smart buying decision!

56 THE FRINGE EFFECT: 5 WAYS AREA RUGS CAN MAKE A ROOM POP Of all of the accessories out there to add a little razzle-dazzle to a room, area rugs are easily the best.

60 10 TIPs (on Using Credit Wisely) Keep your cash in the bank: Consider instore credit cards for your flooring purchase

CONTRIBUTING WRITERS T. C. Lovett, Jasmine Grey, Betty Isaacson, Nathan Walta

Sonna Calandrino Founder and Publisher Emerita

EDITORIAL & ADVERTISING OFFICES 995 Main Street, Andrews, NC 28901, a North Carolina LLC 678-761-5002 or 828.321.9191

FABULOUS FLOORS MAGAZINE is published quarterly by Fabulous Floors Magazine, LLC, 995 Main Street Andrews, NC 28901, a North Carolina LLC. Fabulous Floors assumes no responsibility for unsolicited manuscripts, photos, images or artwork. The FABULOUS FLOORS logo is a trademark of Fabulous Floors Magazine, LLC. Although every effort has been made to ensure accuracy and timeliness of information, FABULOUS FLOORS cannot be held responsible for discrepancies, discontinuance of product nor color reproduction.

PRINTED IN THE USA Copyright 2017 Fabulous Floors Magazine.

All rights reserved. Reproduction in whole or in part without written permission is prohibited.

Full-text content licensed to EBSCO Publishing research databases at www.ebscohost.com

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CERAMIC

T I LE

The ancient craft of ceramics dates back to Ancient Egypt, around 4700 B.C.E. and has been a popular building material for both indoor and outdoor applications for thousands of years. If ever there was a type of flooring that could be described as timeless, ceramic tile would be it!

Ceramic Tile: Ancient Techniques Offer Modern Elegance Beyond durability, ceramic and porcelain tiles are easy to maintain, requiring only regular sweeping and the occasional bit of mop-love and they naturally repel dirt and odor. This makes ceramic tile one of the most worry-free flooring options out there.

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At left: Vortex from the Sequence-HDP collection from Florida Tile.

Below: Abound large format tile from American Olean.

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CERAMIC

T I LE

Planning something special?

Ask your retailer or designer to show you photos of tile projects they’ve done. During the planning and shopping phase, bring along a digital photo of the room you’re doing over. Whether it’s ceramic, porcelain, stone or any other tile, great looks are in the details.

Grout lines. What do you like, and what looks best?

Thick? Thin? None at all?

(These are butted tight.)

What colors are available? Coordinating? Contrasting?

Surface finishes.

Matte? Satin? Shiny?

Mixed looks are in vogue!

Aside from texture, think color. Ask yourself what mood or feeling are you trying to evoke.

Calm? Bright? Excitement? Fresh? Warm?

What colors are your personal favorites?

Cut out what appeals to you in magazines and start a file of “best looks.” (This works in all categories!)

Bring home paint samples and live with them for a few days, along with the tile you’ve chosen.

Light changes during the day and with the source. Designing is easier when you choose both at the same time!

(Like two colors? Keep the alternative for when it’s time to redecorate. You have only to change the paint for a coordinated, inexpensive makeover.)

Matte floors absorb light and make a room feel cozier.

Shiny floors make a room feel airy and elegant.

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Opposite page: Limestone by Crossville.

At left: Bellevita Planks in a Bamboo format in Mocha. Below left: Brigette from the Remy Collection of cement tiles from Bedrosians. Below right; Latitude in Taupe from Emser Tile.

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CERAMIC

T I LE This page left: Polvere from the Rewind hexagon wall and floor tile collection from Ragno; below: Severino from Daltile.

Opposite page: top right: Royal Harbor from Mohawk. Bottom left: Urban District Mix from Marazzi Tile. Bottom right: Tomei Stratus from the Neutrals Collection from Lunada Bay.

> TIP < Decorative and hand-painted styles â&#x20AC;&#x201D; some by individual tile artists â&#x20AC;&#x201D; can be integrated into your overall tile design. If you choose to include a few such tiles (in fact, any insert or plaque), make sure sizes, not just colors, are compatible.

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Financing and warranty Since most of us are budget conscious — you might want to consider financing your purchase.

Many retailers offer really great credit and financing options and even have their own store brand credit programs. Be sure to check the interest rates, minimum payments, and any financial charges that might affect your decision.

Be sure to look over the warranty for any requirements concerning installation, care and maintenance of your new floor.

Remember this when you are designing with tile: the trick is to see the larger picture. Don’t think floor, think project — the overall design, taking into account other surfaces, accessories and transitions to other rooms. ■

Remember this when you are designing with tile: the trick is to see the larger picture.

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CO LO R

LA B Hot Purple Sand in December? Sky Blue Pink?

Banana Rose? Flamingo Grape?

Strawberry Camel?

What Color Do You See When Everything is Possible and Nothing is Forbidden?

From Baja to Rio, Interstyle’s ColorLAB can match any color from nature’s palette.

G

lass tile pioneer Interstyle manufactures custom creations in their ColorLAB, a Vancouver-based studio that can create any color on demand. With a selection of more

than 179 curated colors, if you can see it… ColorLab can create it!

ColorLAB is a hands-on environment where color experts mix, match, and blend refined ceramic components to develop an expansive chromatic glass library of formulas and samples. Interstyle’s color collection is the most comprehensive of any glass manufacturer.

Their work is a blend of art and science — achieving a spectacular range of hues that are unmatched anywhere.

Inspiration photos by Emmett Sparling

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With a selection of more than 179 curated colors, if you can see it â&#x20AC;¦ ColorLab can create it!

Hibiscus

AQUA BERYL

BALSAMIC VINEGAR

Sunset reflecting in green eyed pools of glass. Fragrant orange, rich brown and deep carmine red with a hint of crisp cool turquoise.

Make a beautiful statement with bold color on glass.

FIREBRICK

IRON OXIDE

ORANGE MINERAL

ORIENTAL JADE

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CO LO R

LA B

Oregon Coast

Earth Tones

For August’s color inspiration, we’re celebrating

If you’re quiet, you can hear the cool gusts

the end of summer with a tribute to the

of fall settling in, embracing the warm earth

Oregon Coast.

tones and tucking them in for the winter.

Creamy yellows and sunset pinks linger on the horizon while woven ocean turquoise holds off the September chill.

Take inspiration from seasonal transitions by blending cool and warm earth tones together to create your own color story.

Still basking in the warm glow of summer and remembering precious moments of friendship and adventure.

ALE

ATLAS

BARELY BLUE

CHEESE MELT BRANDY

CREMA

FLINT

SHIVA

LOW CLOUD

SOPHIA

TEXADA

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Tropic Carefree and vibrant, mix and match these blendable hues to tell the story Carefree and BAJA

vibrant, mix and match these blendable hues

MONTEGUE

to tell the story of your own tropical vacation.

Glass Tile color inspiration from the tropics.

Creating inside/outside glass surfacing is easy with our comprehensive color system.

BUTTERCUP

Bring warm water blues, soft neutrals, and coral pinks to your home year-round.

NORMANDY

CAPULET

NORTH STAR

DAISY

ODESSA

DUNGEON

POPCORN

LEAPFROG

PRINCESS BLUE

MARINA

RIO

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CERAMIC

T I LE

A New Landmark in Ceramics

W

hen it comes to the history of tile produc-

The facility is designed using Landmark ceramic

tion, Italy has played a dominant role since

tiles in different applications throughout the offices,

ancient times. However, Landmark Ceramics is

display showrooms, and surrounding grounds.

a completely American company. Well, sort of —

Landmark Ceramics offers a variety of residential,

Italian tile giant, Gruppo Concorde, founded Land-

commercial, and public applications for interior

mark Ceramics in 2013 with the goal of creating

and exterior walls and floors. They are offered in

an entirely new, independent, manufacturing and

a myriad of different shapes, sizes and diverse fin-

distribution facility to produce the highest quality

ishes including ¾" exterior hardscape products.

porcelain tiles in North America.

Porcelain Tile Collections Design as a Philosophy

With nature as the source of inspiration, matter

The presence of design is obvious not only in the

as the point of reference, and style as the distinc-

avant-garde plant, offices, and showroom, but also

tive trait, Landmark offers a complete and ver-

in the basis of the business. Landmark was designed

satile range of solutions in porcelain stoneware,

to be a leader in the North American ceramic tile

designed to complement dwelling spaces in accor-

market through advanced technology, managerial

dance with contemporary living.

experience, and ability to meet the ever-changing needs of the modern consumer. Landmark’s cen-

• Precious effects — Marble, granite, quartz

tral location, access to rail and major interstate

• Stone effects — Limestone, flagstone, slate,

arteries means that rapid distribution to all points of North America can easily be achieved.

and more • Wood effects — Weathered and rustic walnut • Contemporary effects — Concrete

State-of-the-Art Products from a State-of-the-Art Facility

• Outdoor hardscape — ¾" porcelain tile

The design continues on the 96 acre site in Mt.

Landmark has a technological edge that forges

Pleasant,

Tennesse.

experience

with

the

This enormous, envi-

promise of the future.

ronmentally-friendly

A visit to the innovative

production

company

complex

showroom

has an annual output

sums up the Landmark

capacity of 50 million

experience in a visual

square feet of ceramic

and tactile way. ■

product.

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Everything you need, made in the USA.

EXCELLENCE IN PORCELAIN SURFACES Made in the USA with passion, commitment and pride, Landmark Ceramics offers a broad range of high quality and beautifully designed porcelain surfaces for interior and exterior residential, commercial and public applications. Choose excellence in porcelain surfaces, choose Landmark Ceramics.

Find out more at LCUSA.COM Landmark Ceramics - UST, Inc. | 1427 N. Main Street Mount Pleasant, TN 38474 | Tel. 931.325.5700

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CARPET

Carpetâ&#x20AC;&#x2122;s Comeback!

The beauty and benefit of the carpet you choose can stretch across the globe.

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Looking for flooring trends in carpet?

L

ook for palettes from bold to soft colors and everything in between— knowing you can have any color you wish!

Look also for textures, patterns and the “feel”. (Soft carpet is still very

much “in.”)

Carpet always has been and continues to be a rich foundation for décor decisions. You can recreate classic looks or borrow ideas from the elegant homes and design artists or combine different looks you admire for an altogether updated eclectic look that is uniquely YOU. Design can and should also be personal. Carpet choice can be your way to break through conventional thinking and introduce your own personality and vibe. Carpet allows you to make a room cozy, playful, dramatic or elegant. It also helps create a continuous flowing, tasteful design room to room and floor to floor. Carpet is great to match with wood or ceramic and to create personalized custom looks — and to do so economically.

Opposite page: Cosmos from Shaw; top: Confections in Nougat by Masland; at left; Luxurious carpet from Mohawk.

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CARPET

When planning, remember to consider the ways in which a carpetâ&#x20AC;&#x2122;s yarns are twisted, loose to tight. At issue is both appearance and performance. Generally, the higher or tighter the twist, the better the performance characteristics are apt to be. Higher twists result in more defined, more sophisticated carpet loops. In other words, looser twists are more casual; tighter twists more formal. Tighter twists are also easier to vacuum.

Above: Stainmaster Pet Protect Carpet English Arbor, in Driftwood from Dixie Home. At right; Corsica from Tuftex in color Cuddly Bear.

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Carpet allows you to make a room cozy, playful, dramatic or elegant.

Shop for Cushion When You Shop for Carpet!

Today’s carpet cushion (it used to be called “pad“) has many important jobs.

When shopping for carpet, shop for your cushion. Don‘t make it an afterthought. Why?

Quality carpet cushion:

variety of different constructions, including bonded polyurethane, reinforced rubber, synthetic latex

●

Helps your carpet look better longer

●

Feels better underfoot

●

Protects your carpet investment

●M akes

a less expensive carpet feel

more luxurious ●A dds

acoustical properties by

absorbing sound ●M akes

cleaning and maintenance

more efficient

rubber, sponge rubber or synthetic felt.

Consider cushion for healthier lifestyles Investigate familiar and established brands like Stainmaster® and Healthier Choice® treated to eliminate odors caused by food and beverage spills and “accidents” from kids and pets. …even products designed to prevent mold and mildew growth and, of course, act as an odor treatment for those spills and accidents we mentioned previously.

There is cushion to meet your needs. The latest gen-

My best advice? Beware offers for “free” cush-

eration of cushion, driven by technologies, makes

ion. You get what you pay for. Opt for better cush-

your life better and easier, as well as to protect that

ion. A few more dollars add up to a lot more value.

design/décor investment. Better cushion brands feature these technologies and know-how.

Quality cushion with

Finally, select the highest quality cushion and ask about performance characteristics and extended warranties. ■

the performance benefits you need can be of a

Never, never, never install a new carpet over an old cushion, or over the old carpet and cushion. It’ll shorten the life of your carpet.

If your old carpet has had it, so has the cushion.

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CARPET Below: Delicate Frame, a geometric pattern from Milliken.

At right: Biaggio from Helios. At bottom: Chateau from Tuftex.

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One way physical carpet texture is introduced is through the high and low loops of a carpet’s construction — cut piles, loose frieze, nubby berbers, smooth Saxonies, even the amount of yarn twist, create differing textures.

Think out of the box! Don’t be afraid of the visual textures and vibe provided by images like florals and geometrics or the way a carpet appears to be tailored or sculpted or the application of color flecks in the yarn.

In other words, indulge your imagination and artistic eye and your sense of touch. Checking out the hints of color and different shades in a carpet, makes it easier when you redecorate to coordinate what you already have — and to see design possibilities uniquely your own. ■

Bottom right: Maisey in Oyster from the Silver Creek Collection from Bloomsburg. Bottom left: Cushy comfort in this bedroom with carpet from Mohawk.

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CARPET

The World’s Best Carpet Cushion

TM

Why is Healthier Choice the world’s best carpet cushion? The secret is our Never Crush Foam Technology. We manufacture the only carpet cushion made from 100% High Density Memory Foam. Most carpet cushion today is made from waste or scrap pieces of low density, light weight foams which are glued or bonded F E AT U R I N G

NEVERCRUSH 22 FABULOUSfloors FOAM TECHNOLOGY

together. Our patented, Never Crush Foam Technology offers the luxurious comfort you want while providing the lasting support your carpet needs.

Hydra-Skin™ is a high performance feature unique to Healthier Choice Cushion; it is the only film-less, breathable moisture barrier, which stops liquid spills from penetrating into the cushion while allowing moisture vapor trapped underneath to evaporate and escape.

Healthier Choice Cushion is infused with Ultra-Fresh® Anti-Microbial Protection to inhibit the growth of harmful odor causing mold, mildew and bacteria. It provides permanent protection.

No Odor - Low VOC’s Healthier Choice is the only carpet cushion which is UL GREENGUARD® Gold Certified for low chemical emissions. Breathing high levels of volatile organic compounds (VOC’s) is linked to health problems including allergies and asthma.

Our product is also CRI GREEN LABEL Plus Certified.

Made in part with soybean oil and other natural resources, which reduces the consumption of fossil fuel petrochemicals while supporting sustainable agriculture.

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W O O D

Nobody spends a lot of time thinking about hardwood floors. Seriously, when was the last time two besties got into a heated argument over whether or not hardwood floors are worth the investment? Probably never.

5 Common Hardwood Flooring Myths Debunked Since hardwood floors are such a big investment, it would probably be a good idea to debunk some of the myths surrounding them so, when the time comes, nobody has to rely on hearsay to make such an important decision. Here are five myths about hardwood floors and why they’re wrong.

At right: Pebble Hill Hickory in Burnt Barnyard from Shaw.

Opposite page top: Bronze Ultra-Strand Bamboo from Lumber Liquidators. Bottom: Engineered Hardwood—Taylor’s Oak Collection, Oak Natural 3" from Mohawk.

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â&#x20AC;Ś the truth of the matter is that hardwood floors offer an extremely good return on investment.

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W O O D

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Are you crazy?! I can’t afford hardwood floors!

At first when you first see the admittedly higher price of hardwood floors it can definitely seem that way. However, the truth of the matter is that hardwood floors offer an extremely good return on investment.

Once you realize that hardwood floors can literally last hundreds of years with proper care, and think about how other flooring types often need replacing as frequently as every decade or so, hardwood starts to look a whole lot more cost effective.

I don’t need fancy floors, this is just a starter house!

If you’re planning to trade up in a few years, you will want to sell the house you are currently living in and will want to get the maximum amount possible. You may not realize it, but the fact that you plan to move is actually a reason you should invest in hardwood floors.

Most realtors believe that hardwood floors add about 10% to the resale value of a home. So, if you drop $10K on hardwood for a home valued at $200K you can expect to sell for $220K, effectively doubling your investment.

Opposite page top left: Armstrong’s Paragon Solid Hardwood. Top right: Mannington hardwood Smokehouse Oak in Charcoal. Bottom: Legacy Manor from Bruce Hardwood.

At left: Haversham in Portobello from Anderson Hardwood.

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AMERICAN HICKORY SERIES 28

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SUEDE

LEATHER

AMERICAN HICKORY SERIES

NATURAL

by

The American Hickory Collection is a beautiful, rustic species available in three rich hues and offered in 4 3/4 inch wide planks. The natural grains and colors of this species create a warm and cozy setting in any environment. American Hickory is manufactured to the highest standards using an eco-friendly Treffert ® finish with aluminum oxide. As with all Choice Hardwoods’, American Hickory comes with a lifetime structural warranty and a 25-year finish warranty.

FEATURES • Artisan Hand-Scraped • High Density Fiber Core

4

• Valinge 2G Locking System • 7 Coats Eco-friendly Urethane Finish with Aluminum Oxide • 25 Year Residential Finish Warranty

3 4

Plank Fixed Width

7 Size

Coats Treffert Finish

Year Finish Warranty

/ ” x 4 3/ 4” x Random Length

7 16

Construction Engineered with HDF Core Joint Type Valinge 2G Locking Syste Species North American Hickory Janka 1820

• Eco-Friendly Treffert ®

PLEASE VISIT OUR WEBSITE FOR MORE INFORMATION AND ADDITIONAL HARDWOOD SERIES!

800.872.8426 | www.HEALTHIERCHOICE.com

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A Division of Healthier Choice Flooring

W O O D

I’m an environmentalist, so I shouldn’t contribute to deforestation

Hardwood floors are too hard to maintain

It’s easy to fall into the trap of thinking that hard-

occasional bit of mop-love from time to time. (See

wood floors are bad for the environment. But wood

below)

used for hardwood flooring is a renewable resource that is taken from managed forests that are con-

Nope! … they just need to be swept and get the

Don’t they damage easily?

stantly being replanted, not old growth forests.

This is good because younger trees absorb

Like any floor, they do suffer wear over time.

carbon more efficiently. This means that a con-

But with hardwood floors, the damage is eas-

stantly renewed supply of younger trees replac-

ily repaired by a quick professional sanding and

ing older trees has these forests operating at peak

refinishing job. They color can even be changed

CO2 absorption levels. In fact, hardwood flooring is

as part of the process. ■

considered a carbon neutral product. Who knew?!

How do I clean my hardwood floor?

There are some very basic things you can do to prolong the “just installed” beauty of your floor.

Mats, outside and inside doorways, will make the biggest difference because you’ll leave grit and dirt particles outside, where they belong. When you have a spill, wipe it up with a paper towel as soon as you can.

For daily cleaning, just use a microfiber mop. For large rooms, buy the widest one you can find. Spots that need some extra attention can be cleaned with the same mop, sprayed with a good hardwood floor cleaner available in flooring specialty and home improvement stores.

Please don’t wet mop your floor. Moisture will enter in between the planks in spite of the tight fit, causing the wood and core to swell or warp. A damp towel or rag is OK to use.

When you vacuum, turn off the beater brush. It can scratch your floor, even if you have a hand-scraped or wire-brushed finish.

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Hillshire in Hickory Saddle from Mullican.

Below: Rustic Wide Planks from Carlisle Hardwood floors.

At right top: Knotty Walnut from the Mirage Collection from Boa Franc.

Bottom right: Maverick in Leather 7-inch planks from Shaw.

There are numerous examples of wood floors in excess of 300 years old that are still in service today. Most wood floors can be sanded and refinished several times during their service lives to restore beauty and luster.

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A stunning display of nature’s unique beauty.

New to Bellawood, Tribeca Oak solid hardwood is perfect for the customer who wants their floor to be vibrant, engaging and a conversation piece in their home.

The unique variation of tones — from golden bronze to smoky brown — is created using a natural stain process called “reactive staining.” When stain is applied at a certain temperature, the natural tannins in the wood are enhanced, creating a floor that is truly original in every installation.

Sourced from the finest woods and protected with an industry-leading finish, Bellawood Tribeca Oak offers intense style that blends impressive construction with dramatic luxury. And, it’s backed by a transferable 100-year warranty.

Available exclusively at Lumber Liquidators, where you’ll find the best selection of the latest hardwood and wood-look flooring styles.

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lumberliquidators.com • 1-800-HARDWOOD

BAMBO O

&

COR K

C

ut into long strips after harvesting, bamboo flooring is produced like plywood, with multiple laminated layers

precision-cut to create tongue-and-groove planks. It is that engineered wood construction which makes bamboo very dimensional stable and less likely to cup and wrap.

Because of its stability and with the strength of red oak and hardness of red maple, bamboo makes an excellent “wood” choice either above or below grade installation. Bamboo can

Here’s a bit of a riddle. It looks like wood and acts like a hardwood.

It can be installed like wood flooring. It’s very stable and moisture resistant. It’s a fast, selfrenewing natural resource. It can be colored without stains. And it’s one of the fastest growing flooring products on the market.

be glued to concrete, stapled to a wood sub floor or floated.

Although it is dimensionally stable, bamboo should not be exposed to high moisture. To ensure a trouble free installation, it should be unboxed and acclimated in your home.

From a design standpoint, bamboo is naturally light in color except for the “knuckles,” as the growth segments are called, which have a darker, mottled look. It is the distinctive knuckles that give bamboo its slightly Eastern look. Many darker colors can be achieved through a heat and pressure process called caramelization. The longer the heat and pressure, the darker

Bamboo to YOU!

the colors, because this process is not a stain, the color is permanent. Consider an area rug with your bamboo floors, for example, natural woven grass, sisal and coir which will add to that Eastern or natural look, as well as add to “lighter feel” of the floor. Bamboo should be cleaned with a non-alkaline substance, no water or oils. Usually sold pre-finished, bamboo can also be purchased in an unfinished form and can be sanded

Give up? Don’t. It’s a grass – bamboo, to you.

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and re-finished by a professional familiar with bamboo.■

C

ork products, including flooring, begin with the removal of the unusually thick bark of the cork oak tree. Harvesting

Cork has been around for hundreds of years, used in everything from shoes to bulletin boards, as well as sealing champagne bottles, of course, and for flooring products. (Durable cork flooring has been around a long time. In fact, the centuryplus-old entry floor of the Library of Congress is a prime example.)

correctly every 9 to 12 years does not hurt the tree, and relatively quick regrowth makes cork a truly renewable resource.

A member of the beech tree family, cork trees grow along coastal regions of the Mediterranean Sea. They reach maturity in terms of quality cork in about 25 years and can live for up to 250 years. Thatâ&#x20AC;&#x2122;s why cork trees have been governmentally protected for more than 700 years and enjoy great care ... they are such a rich natural resource.

A toast to CORK!

In its natural state and long afterward as a flooring product or flooring backing product, cork is and remains naturally antimicrobial and anti-insect and retains excellent thermal and sound insulation properties. Cork also is naturally resilient and resistant to fire and moisture.

In its installed state as a floor, cork continues to deliver

The eco-friendliness of cork begins as it grows, extends through the harvesting process and continues long after cork is put in place.

environmental contributions. It is warm to walk on and insulates between floors. Cork is durable and does not have to be replaced often. It is an all-natural product and easy to clean with simple, environmentally friendly cleaners.

And did we say that it is easy to repair if damaged and, in many cases, can be refinishedâ&#x20AC;Śeven colored?

Pop a cork or two and celebrate this marvelously green flooring product! â&#x2013; Q4 2017

35

COREtec planks won’t warp or buckle no matter how wet they get.

In other words, they can handle a lot more than daily spills and muddy footprints.

The Original 100% Waterproof Core

L

ife in general, and home improvement projects

What’s the point of having a look that lasts if

in particular, can be tricky. That’s why simplic-

you don’t love the look in the first place? That’s

ity is engineered into our floors, and our flooring

why we offer the widest variety of authentic wood

experience. COREtec can be easily installed over

and stone look planks and tiles. For every new

existing floors with no glue or underlayment. Plus,

style we introduce, dozens are rejected. We’ve

buying from our network of specialty retailers is

always trusted our experience, taste and instincts

always pain-free with helpful service and expert

— and so far they haven’t let us down. ■

advice. Because we want to make your entire flooring experience a happy one.

Above: COREtec Plus Tile in Orion; at right: Plus Plank in Marianas Oak.

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FABULOUSfloors

...because your floor should be inviting.

Let’s face it, comfort is key. COREtec® flooring is beautiful, durable and remarkably comfortable. Our patented composite construction and attached cork backing makes this a floor you’ll want to spend time on.

100%

Waterproof Kidproof Petproof

find out more at usfloorsllc.com

FLOORS Q4 2017 37 ®

Unique and Sustainable Flooring

RESILIENT

As its name suggests, resilient “gives” and bounces back underfoot. It is a broad term for flooring that includes vinyl, linoleum and rubber. And resilient can be as comforting to your budget as it is to your feet.

What’s The Deal With Resilient Flooring?

At left: Tropical Fruitwood from IVC. At top: Ava from Novalis. Above: CER11 Molten from Karndean Design Flooring.

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FABULOUSfloors

These days, manufacturers are able to create stunningly accurate recreations of nearly any material available.

N

early every aspect of our lives was changed

Digital technology has brought us out of the dark

with the dawning of the digital age, and

ages of faux granite, laminate countertops and the

flooring is no exception. The impact of massive

same brick or tile patterned sheet vinyl options.

technological leaps in the fields of digital printing

Nowadays, vinyl and linoleum floor designs range

and imaging extends beyond crisper pics and vid-

from clean contemporary motifs, including metal-

eo game graphics all the way down to the level of

lics and stained concrete, to classic looks, including

flooring. Which brings us to the subject at hand:

handsome and realistic weathered stones, textured

Resilient Flooring.

leather and gorgeous hand-scraped hardwoods.

Most people remember the “linoleum” (vinyl)

These days, manufacturers are able to cre-

floor their grandma had in her kitchen that per-

ate stunningly accurate recreations of nearly any

fectly matched her avocado-colored fridge and

material available. This fact combined with the

beige kitchen accessories. But if that’s all you

cost effective price of resilient flooring has lead

know about vinyl flooring, you definitely have to

to a renaissance of demand for this versatile and

read on!

affordable flooring option.

Vivero Luxury Vinyl Plank from Armstrong.

Q4 2017

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RESILIENT

Better than the real thing?

Well, like most things, that’s a matter of personal opinion. For some people, authenticity is more important than functionality and price.

However, vinyl has an edge over its natural counterparts in other ways. Vinyl floors are treated with a durable top coat that protects it from gouges, scratches, and dents. It also has more give than it’s natural counterparts. This means that it is easier on the joints if you are standing for long periods of time and also reduces the chances of breakables shattering when dropped.

These qualities, combined with the fact that it is waterproof and stain resistant, make it an excellent option for homes with rambunctious children or pets that often wreak havoc on other types of flooring.

Many resilients are antimicrobial, recommended for highly allergic people, and antistatic, thus helping to safeguard your electronics. Many are environmentally friendly. Linoleum, for example, is composed of linseed oil, wood flour and pine rosin and is biodegradable, yet boasts a rainbow of colors and fresh, fashionable designs.

And these floors are as tough as they are attractive, more durable and stain-resistant than ever.

Hickory Peppercorn from Karndean Designflooring.

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FABULOUSfloors

Serenbe™ is the Future Growth of LVT Serenbe™ LVT with High Density Core Technology and NovaShield® protection combines extraordinary durability with extraordinary beauty in one collection of 24 styles. Offered in the NovaFloor® line, Serenbe explores crackled woods, stenciled concretes and natural marble realism suitable for virtually any area of the home–from baths to kitchens to mud rooms; as well as bedrooms, dining rooms and family rooms. That’s because Serenbe HDC is waterproof, resists dents and can hide most subfloor imperfections. Choose planks or tiles—even the new 12" × 36" tile dimension and all are covered with the best scratch and scuff LVT protection: NovaShield. Learn more about Serenbe and all the NovaFloor LVT products by visiting NovaFloor.us or a NovaFloor dealer.

It makes a fun project One of the best things about vinyl flooring is that it can be installed as a DIY project by people with little more expertise than can be gleaned from a few YouTube videos and a DIY blogpost or two.

Still, one of the chief benefits of selecting resilient—even custom looks—is that installation is usually easier and thus less costly.

Prep work can be minimal—or nonexistent. Resilient flooring can be applied over a variety of surfaces, including plywood subfloors and concrete. And, as long as the surface is flat and sound, it may be applied over existing floors such as wood flooring or linoleum flooring. ■

A Quick Look at Waterproof Flooring The presence of water is an important consider-

floor takes. Because there is no wood used in

ation when choosing a flooring option. Rooms like

the manufacture of waterproof core flooring, it

kitchens, bathrooms, basements, or entryways

is perfect for applications in the no-go rooms

are all places that are bound to have dampness

mentioned previously. Waterproof core floor-

or moisture issues from time to time. Because

ing comes in a dizzying array of styles in tile

laminates and hardwoods are prone to a num-

or plank formats, and are the worry-free, low-

ber of problems that can result from water, these

maintenance way to get the look you want in

rooms are not the best candidates for laminate

any room of your house.

and hardwood. But, what if you really want the look of hardwood in one of these rooms? Luck-

Wood-plastic composite

ily, flooring manufacturers have a few tricks up

Wood-plastic composite is a flooring material

their sleeves to help you get the look you want,

that is produced by mixing highly-heated ther-

no matter what the room.

moplastics with wood flour or pulp, that was originally created for use in outdoor applications

Waterproof core

such as decks and pool areas. In recent years, it

Waterproof Core is like next-gen luxury vinyl.

has become quite common to find this type of

It is made with an extruded plastic core that

flooring used for indoor applications, due to its

is overlayed with a photorealistic pattern that

extreme durability and water resistance. Just like

perfectly mimics other flooring types, includ-

waterproof core flooring, wood-plastic compos-

ing wood. This image layer is then treated with

ite comes in a variety of styles that convincingly

an extremely durable wear layer to protect the

mimic the look and feel of natural hardwood or

floor from all the different forms of abuse a

stone. ■

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KARND E A N

R ES I LI E N T

Karndean supplies homes and businesses with Designflooring, floors that are stunning to look at yet easy to look after. Each comes with a selection of customizable features so you can create something really special and personal to you. With so many styles, finishes and formats to choose from, everyone can find something to suit their personal style.

Karndean Glue Down

K

arndean Designflooring sees flooring differently, scouring the world in search of expressive and intriguing forms in nature, and uses these forms to internally

develop original product designs. Behind every design is an inspiration story. The premium Art Select Stone collection features six travertine-inspired looks, inspired by the natural tumbled travertine found at Mammoth Hot Springs in Yellowstone National Park. The travertine designs are full of energy and style, just like the stones that inspired them.

The advantage of working with a luxury vinyl specialist like Karndean Designflooring is access to an extensive selection of visuals and installation formats, allowing you to select the look or install method that works best for your space.

Karndean Designflooringâ&#x20AC;&#x2122;s six gluedown product ranges encompass more than 175 wood and stone visuals and have a long history of proven performance. Once you have selected your main floor, you have the added flexibility to personalize it using design strips, borders and different lay patterns. The design possibilities are endless!

LM27 Washburn Cameo.

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FABULOUSfloors

RP101 Beach Driftwood.

307 Neutral Oak Cameo 1.

Place design strips in-between tiles or planks to create a grouted or ship lap effect. Unlike grout, design strips wonâ&#x20AC;&#x2122;t stain, making them much easier to maintain.

CER20 Cambric Open Plan.

CER1 Eisen DS15 3mm Cameo 2.

CER20 Cambric Open Plan Cameo 5.

LM16 Fiore Cameo 3.

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KARND E A N

R ES I LI E N T

Karndean Loose Lay

T

he award-winning Karndean LooseLay collection easily installs over flat, smooth dry and dust-free subfloors, and does not require the use of

adhesive, meaning a quicker installation and less upheaval for your family.

This format is well-suited for playrooms and second-floor projects because its acoustic qualities help reduce noise transfer between levels.

Above: LLP306 Pearl Oak Cameo 8; at right top: RKP8108 Cameo 8; right bottom: RKP8102 Washed Velvet Ash.

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FABULOUSfloors

One design from the LooseLay Longboard collection was inspired by walnut, a wood that is naturally too soft to be used in flooring Karndean is constantly on the lookout for natural materials that are beautiful, yet either too expensive or unrealistic to be used as a floor in its natural state. One design from the LooseLay Longboard collection was inspired by walnut, a wood that is naturally too soft to be used in flooring. The design was actually taken from an Australian wood species and then stained to create a walnut effect. Its deep, warm tones are versatile enough to work with both traditional and contemporary interiors.

LLP315 Character Walnut Cameo 2.

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KARND E A N

R ES I LI E N T

Karndean Korlok

T

he newest Karndean Designflooring collection, Korlok, features the renowned performance and visuals for which Karndean is known in the

rigid structure of a hardwood floor. Korlok can be installed directly over top of most existing floors, saving on subfloor preparation costs, and is one of few interlocking floors on the market to have a HoldFast 5G locking mechanism, meaning you’ll never have to worry about planks coming apart at the seams.

We’ve all experienced the glass of wine spilled on the floor, pets tracking in dirt and debris, and tip-toeing across the floor after coming inside on a rainy day. Karndean Designflooring is 100% waterproof, able to withstand each of these scenarios, and is easy to sweep or wipe clean. Karndean Designflooring provides simply beautiful floors… for when life happens. ■

46

FABULOUSfloors

Left: RKP8111 Cameo; above: VGW93T; below: RKP8107 Cameo.

To learn more about Karndean Designflooring and to find a Karndean retailer near you, visit www.karndean.com

Q4 2017

47

FLO O RS

T HA T

CLI C K

Naturally healthy, beautiful, pet-friendly flooring!

Marmoleum® is not your grandmother’s linoleum. Invented over 150 years ago, Marmoleum® is still made from the same natural, renewable ingredients and is still incredibly durable, however modern advancements have resulted in a vast range of beautiful colors and endless design possibilities.

Creating beautiful, custom floors for your home is easy and fun with Marmoleum®.

Available in more than 300 colors and patterns and a range of versatile formats, homeowners can mix and match colors and sizes to create custom designs unique to their home and personal style. Marmoleum® breaks out of the traditional neutral shades of vinyl, providing a stunning color palette that includes vibrant pops of color, rich earth tones, and organic striated designs. Whether your style is classic or contemporary, soft or bold, Marmoleum® can help you create the home of your dreams.

This naturally healthy, water-resistant flooring is made primarily from renewable resources, including linseed oil, wood flour, and pine rosins. Marmoleum® is petfriendly and features naturally inherent anti-static properties to repel dust and dirt, including pet dander, making it easy to clean and reducing exposure to allergens.

Marmoleum® also features antimicrobial properties that halt the breeding of harmful micro-organisms without chemical additives.

Marmoleum® provides beauty, durability, warmth and comfort underfoot, and is ideal for kitchens, living rooms, hallways, bedrooms, and offices. Create a healthy, inviting interior environment for your home with Marmoleum®.

Forbo Flooring Systems | 1-800-842-7839 | www.forboflooringNA.com | email: info.na@forbo.com 48

FABULOUSfloors

www.forboflooringNA.com | +800 842 7839

Q4 2017

49

CHO O SING

A

FLOOR I N G

R E T AI L E R

5 Tips for Finding a Reliable Flooring Store Remodeling your floors is a super big project that takes a lot of planning and no small amount of expertise if it’s going to get done right. Not only is it a huge monetary investment, but it can also be crazy time-consuming. One of the hardest things about a floor remodeling project is finding a solid dealer. You want to make sure you’re getting the most bang for your buck.

So, how do you find the right dealer?

Here are 5 tips to help you find the perfect flooring dealer in your area

dealer. Looking for friends who have been posting pics on their social media account that look especially dazzling is a good start. Co-workers who have recently remodeled their floors are also good

Support local businesses

resources. If trusted people swear by a company,

It’s good to start the search in the immediate area.

they’re likely a good bet.

Buying locally isn’t just a responsible way to bolster a town or city’s economy; it’s also a great way to take advantage of

A little Yelp here?

For people who don’t know anyone

who’s

recently

local experts who know

dealt with a local floor-

how to deal with any

ing store, it’s good to

local quirks that may

check out their Yelp

affect

flooring

page, or look at their

choices. Some flooring

Google reviews. This

options are less rec-

can be a good way of

ommendable for cer-

gauging what previous

tain environmental con-

customers have experi-

your

ditions, and a local dealer

enced from these stores.

will know how to avoid any

Just because one or two peo-

problems unique to the area.

ple have had some bad things to

Word of mouth

say about a dealer, doesn’t mean that

Word of mouth is one of the best ways of nar-

dealer isn’t worth a try. There’s just no pleasing

rowing down the search for a top-notch flooring

some people. Some judgement is called for.

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FABULOUSfloors

For people who don’t know anyone who’s recently dealt with a local flooring store, it’s good to check out their Yelp page, or look at their Google reviews.

Take an RL excursion Once a short-list of dealers that seem to be reliable is complete,

ing find the solution that’s needed, and not just the one that snags them the largest commission?

going down to the better feel for who

Ask the right questions

you’re dealing with

There are three

is

very important

showroom to get a

advisable.

it’s

good note the condition of the building, parking lot, and general vibe of the place before going in. If they can’t be bothered to maintain their own property, how can they be trusted with other people’s? It’s best to look around

the

show-

questions people are going to want to ask if they use a dealers installation services. Are they licensed and bonded?

Are they insured for the type of work to be performed?

Do they have worker’s compensation for their employees? If

room and interact

the answer is no

with the staff. Are

to any of those

they friendly, cour-

questions, finding

teous, and helpful?

another dealer is

Are they genuinely

recommended. ■

interested in help-

Q4 2017

51

LAMINAT E

They say that if you’re ten years ahead of your time, you are considered a genius, and if you’re twenty years ahead of your time you are considered insane.

A Fresh Look at Laminate Flooring Before you buy laminate flooring, here’s what you need to know to make a smart buying decision

Above: Grand Illusions from Armstrong Laminate. Opposite page top: Reclaime in Malted Tawny from QuickStep. Bottom: Hillside Hickory in Stone from Mannington Laminate.

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FABULOUSfloors

T

odayâ&#x20AC;&#x2122;s laminate floors offer realistic looking hardwoods, stones and other patterns and colors with accurate surface

textures that are practically indistinguishable from the real thing.

Depending upon the look you want to achieve, there is not a whole lot of price difference between laminates. An exotic rich hardwood look laminate may cost just about the same as a travertine on marble look laminate. The reason is that the manufacturing process is basically the same, regardless of style, color or type. Itâ&#x20AC;&#x2122;s a photograph that provides the decorative surface visual.

Over the years, advances in digital imaging and materials sciences have brought massive improvements to laminate flooring. The ability to create a high-resolution, photorealistic image layer to replace the old, grainy low-res images combined with chemical engineering advances that have increased the durability and stability of laminate have offered this much-maligned flooring material a second chance at life.

Q4 2017

53

LAMINAT E

Money talks Just like back in the day, laminate flooring’s price is definitely a major draw. It is an excellent way for people who have more design savvy than money to achieve the look they want for their homes without having to sell a vital organ to get it.

Pet and kid friendly Our pets are like our children but, like children, they can often be a handful. Our dog’s claws and general rambunctiousness, though sweet and cute and perfect in every way, of course, can cause some pretty hefty damage to a lot of flooring materials.

Laminate flooring’s protective layer is made with aluminum dioxide, among other things, and is more than capable of standing up to the abuse of even the most energetic of pups. Fun Fact: Aluminum dioxide’s level of hardness is rivaled only by diamond. Who knew?!

Above: Aberdeen in Woodstock Oak from Kronotex. At right: Chalet Vista White Weathered Pine from Mohawk Laminate.

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FABULOUSfloors

Go green These days, many people are concerned with the impact their choices have on the environment.

Laminate floors that have been NALFA certified are guaranteed to be a green building material.

This will guarantee that your floor is made from recycled materials, require no toxic adhesives to install, and will not emit chemical toxins into the air of your home.

Laminate is also not a contributor to deforestation because the only wood used in its production is lumber industry by-products like sawdust and wood pulp that would have been otherwise wasted.

When all is said and done, laminate flooring is definitely worthy of its newfound popularity and don’t forget to ask your flooring dealer about laminate used in focal wall appications! ■

Fun fact: aluminum dioxide’s level of hardness is rivaled only by diamond. Who knew?!

At top: Timberline in Peavey Gray from Shaw. Above: Chelsea Plank from Armstrong Laminate.

Q4 2017

55

RUG S

Of all of the accessories out there to add a little razzle-dazzle to a room, area rugs are easily the best. With their unending variety of textures, colors, and patterns, a strategically placed area rug can take any space and turn it from drab to fab with pretty much zero effort.

The Fringe Effect: 5 Ways Area Rugs Can Make a Room Pop So, an effort to spread the gospel of area rugs to the masses here is a quick and dirty rundown of the five ways area rugs can help you transform the look of your home.

At right: Matrix from Oriental Weavers.

Opposite page left: Swag shag rug from Tuftex. Right: Sereno from Karastan.

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FABULOUSfloors

They really do tie the room together!

Area rugs are a great way to bring together all of the design elements present in the room they occupy. By choosing a rug with complimentary colors, you create a sort of anchor for the design elements that acts as a focal point for the eye, as it takes in the rest of the decor.

Much the way a well laid out painting will cause the eye to wander from element to element, a well laid out room with a well chosen rug will give the eye license to wander.

Area rugs set the tone of a room Area rugs are a great way to establish the vibe of a room. For instance, in rooms with lots of natural light, a cooler colored rug will add an air of calmness whereas deeper, richer colors tend to lend a space an air of intimacy.

If youâ&#x20AC;&#x2122;re looking to open up a space and make it seem roomier, you canâ&#x20AC;&#x2122;t go wrong with lighter, brighter colors.

Q4 2017

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RUG S

They’re a great way to establish flow One of the best hacks for blending design elements from one room to the next is to choose area rugs that combine colors and tones of the two rooms you want to get to play nice with one another.

This is a great way to create a continuity between two rooms that might otherwise be a bit jarring to the eye, due to somewhat contrasting decor. By bridging the design elements of one room to the next, you give your home a more open, and inviting feel.

They’re perfect for creating islands of intimacy By placing an area rug under two or more pieces of furniture, you create the psychological illusion of separateness from the rest of the room. This lends the space a feeling of coziness that is conducive to conversation with friends, or relaxation alone.

You can use the same technique to tie bookshelves to armchairs to create a comfortable little reading space or, if your home doesn’t have a dedicated office space, you can seamlessly blend your computer desk area into just about any room just by tossing a rug under it.

Acoustic Beauty Good design goes beyond simple looks. If you truly want to create a beautiful space, there are other things to consider. Rugs are a great way to kill ugly echoes in spacious rooms and also minimize the noise of footfalls for an overall increase in general serenity. ■ 58

FABULOUSfloors

Opposite page top: Focus from Oriental Weavers.

Bottom: Madera from Tuftex.

At left: Expressions from Oriental Weavers.

Below: Shag rugs have SWAG from Tuftex.

Rugs are a great way to kill ugly echoes in spacious rooms and also minimize the noise of footfalls for an overall increase in general serenity.

Q4 2017

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Special Subscription Offer!

SUBSCRIBE NOW! Save 24% off the cover price!

Only $14.95 per year* ■ * YES! I want FABULOUS FLOORS. Send me the next 2 print issues.

Name Business Name:

10 TEN TIPS (On Using Credit Wisely)

Address City

1. PLAN how you can best use credit before

State

Zip

Email: (optional — for updates & special offers)

you shop. That begins the process of thinking of how to get the most from your purchases.

METHOD OF PAYMENT: ■ C heck or money order made out to FABULOUS FLOORS (do not send cash)

2. CHECK THE WEB for your Flooring retailer’s credit card application and your local Flooring Retailer for on-line applica-

■ Credit Card Number: |__|__|__|__|__|__|__|__|__|__|__|__|__|__|__|__| Expiration Date: |__|__|__|__| (Visa & MasterCard only, please)

tions for their credit cards which you can fill out in the privacy of your home. These cards generally can be used for any prod-

Signature: Phone number: (for verification only) 1. F or your privacy and protection, use a sealed envelope to send credit card information or check/money order.

2. M AIL to FABULOUS FLOORS Subscriptions, PO Box 2666, Andrews, NC 28901.

3. Call NOW! 678-761-5002

ucts a store carries.

3. THINK CONVENIENCE and how benefits of a Flooring credit card extend beyond your purchase. Because special credit cards like these that are used only for one specific purpose, such as flooring,

4. FAX to 877-560-4813 5. Subscribe online @www.fabulousfloorsmagazine.com

your budget immediately reflects exactly what you’ve spent and with whom. That’s important when it comes time to itemize

Fabulous Floors is also available 4 times per year by digital subscription.

Contact Magzter, Issuu, or Joomag for more information.

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FABULOUSfloors

your household purchases at year-end.

4. BE MORE RESPONSIBLE knowing your Flooring retailer’s credit card won’t tie up existing general credit cards. Using alternative credit and financing opportunities leaves day-to-day credit lines open for emergencies or to buy something you need and normally pay cash for.

5. LOCK IN FAVORABLE PRICING when opportunity knocks rather than having to wait to save up the cash. Take advantage of sales, and avoid inevitable price increases.

6. MANAGE YOUR CASH by using some cash as a down payment, then financing the rest for a certain number of interest-free periods which can be up to a year or more. You never have to worry that you’ve spent all your savings.

7. EXTRA SAVINGS often accompany your credit card purchases. Ask your flooring retailer what’s available to you.

8. BUY RIGHT which goes far beyond pricing. Wise use of credit means getting exactly the fashion and quality you’re looking for, never settling for something you don’t like, less flooring than you need or products that can’t meet expectations.

9. BECOME A SHOPPING VIP. In store credit cardholders get special treatment, like special offers, mailers and private sales announce-

Wise use of credit means getting exactly the fashion and quality you’re looking for, never settling for something you don’t like …

ments for credit card customers only, like you.

10. ASK ABOUT special financing and introducing pricing for first-time purchasers such as 90 day, or one-year-same-as-cash offers. Note payment due dates on your calendar, and watch as the due date approaches. Be sure to pay off the entire amount according to your agreement. Otherwise, interest is retroactive to the date of purchase.

INDUSTRY PARTNER Q4 2017

61

COOL TOOLS Dear Reader,

C

ongratulations—you’re a homeowner! It’s very exciting to own your own home, and a little scary too.

There’s so much to know about how your home works and

what products are right for you. And you’re new to this, so you search online and in magazines for advice and ideas. But it’s hard to sort the good information from the bad. But have no fear, dear reader! Alex is here to help.

If remodeling is on your list (and honestly, what homeowner isn’t constantly remodeling?) then flooring surely is a part of that. The choices in flooring today are mind boggling— tile that looks like wood; vinyl that looks like marble; and what is LVT, anyway? Read on, for some insight into the wonderful

Flooring 101 Alex Ross

world of flooring so that you can choose what’s right for your family and your lifestyle.

Where do I start?

Thanks to printing and manufacturing technology, you can get almost any look you want in a product that’s right for your home. Wood (traditional, rustic, or exotic), slate, stone, marble or decorative tile are just a few. Think about what look you want for your room.

Next?

Next, think about the room’s use. Is it a kitchen, the hub of the home, where there is lots of activity? Or a bath or laundry that’s subject to get wet? Is it an entryway that gets a lot of foot traffic? Or a living room or bedroom, that get somewhat lighter use?

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FABULOUSfloors

The choices in flooring today are mind boggling—tile that looks like wood; vinyl that looks like marble; and what is LVT, anyway?

And then what?

Then, consider the product type you might want.

• Hardwood provides the ultimate in elegance and warmth but can be subject to some wear and tear in busy households. Also check out Engineered hardwood—it’s still real hardwood and can be installed on a slab or in a basement (where solid hardwood cannot go).

• Laminate is often almost impossible to distinguish from wood, and is very durable and easy to maintain, but be careful about water. Some manufacturers now have moisture resistant laminate so if it’s going in a wet area, make sure you check for that.

• Ceramic or porcelain tile comes in hundreds of natural looks and offers beauty and durability, but it can be slippery as well as hard on feet (and dropped dishes).

• Resilient (or sheet vinyl) is incredibly versatile —it comes in natural as well as decorative patterns and is completely water resistant, as well as soft underfoot.

• And LVT (Luxury Vinyl, as well as its cousin, WPC) is a durable plank or tile look that offers durability, easy maintenance and—in some formats—an attached pad on the back that helps dampen sound.

At top: Mannington Resilient Penny Lane Quartzite; above: Mannington Hardwood Smokehouse Maple Ash.

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63

Now that you’ve got a little something to go on, go do some of your own research (flooring manufacturer websites, social media, etc). Then visit your local flooring retail store. I always advocate for shopping local. They have a vested interest in making you happy because they’re right there in your community. They’re experts in what they sell, can give you advice to help you make the best choices for your home, and will be there to help before, during and after the sale. ■ Good luck, and happy shopping!

Below left: Adura® Max Meridian (Steel); below: Adura® Max Graffiti (Skyline); above: Adura® Legacy (White with Gray) all from Mannington.

Alex

Mannington Laminate Keystone Oak Iron.

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FABULOUSfloors

Mannington Resilient Filigree Iron.

BIGGER. BOLDER. BETTER.

ENHANCEDer.

Check out the new COREtec XL-Enhanced collection.

This extra-long, extra-wide plank features an extra-deep beveled edge for added realism and definition.

Enhance your world.

find out more at usfloorsllc.com

Discover Beautiful

WATERPROOF HARDWOOD FLOORS It’s NOT Vinyl • It’s NOT Laminate • It’s REAL Hardwood

3034 PARQUET DRIVE DALTON, GA 30720 | 404-597-1228 | www. americanaquawood.com