A total systems provider

ALL PHOTOS COURTESY OF DSR.

In particular, the SuperMax line, specialised for the Mooring of LNG ships, maximises safety and efciency by adding DSR’s unique design and special coating of Dyneema fbers. The Deep Mooring Line, OceanMax, has been tested by DNV and ABS and is optimised for deep mooring. All DSR products have most of the world’s classifcation certifcations, and in particular, Mooring Lines are certifed to meet MEG4 standards. In addition, various jacket options are provided for easy management and life extension, and the ASB (Anti Snap Back) option can be added during the rope design stage to minimise the risk of unexpected rope breakage accidents. Eco fber options to reduce your carbon footprint can also help to keep business green.

Being the perfectionists that they are, DSR is never satisfed. In order to fnd ways to reduce even the smallest risk in an increasingly complex and diverse mooring environment, DSR is always aiming to provide something unique to reach beyond the perfection of the product. The new catchphrase ‘No Moor Problem’, which was brought to life on the company’s 55th anniversary in 2020, demonstrates DSR’s confdence in its products and commitment to its customers. DSR provides a complete solution package, from customer purchase decision to usage management. Their diferentiated solution process starts with the BS (Before Solution) process, in which they develop and produce products optimised for customers by analysing accumulated big data and consulting with customers. Solutions are provided through the US (Use Solution) method, in which they provide coaching during the installation process after production delivery and training regarding use and management, and their AS (After Solution) method entails checking the condition of each product during its life cycle.

We are all looking forward to SMM, the leading international trade fair for the maritime industry, where DSR will be present again as exhibitor this year. DSR has developed a program for the efcient management of mooring lines. Within the program, ships, operators or managers, and DSR will share the usage time, usage environment, and management status of numerous mooring vessels and provide a menu that enables consultation and advice on mooring vessels in real time. The program will be unveiled for the frst time at the SMM exhibition. Anyone can imitate a product, but can never attain the high-quality of DSR products. DSR believes that true quality will always be recognised by the customers who use the product. A highquality product is not just about the product in itself, but is also about the complete solution that accompanies the product. With rope solution provider DSR, there will be ‘No Moor Problem’.

We talked to Martin Cho, General Manager & Sales Manager of the DSR Europe Branch to get some inside information on where the company stands now and what we can expect from the company in the future.

BOOTH NO. A7-301

SMM 2022

Mr Cho, how excited are you to be standing at SMM again this year and what does it mean for the company? We’ve been exhibiting at SMM for almost two decades so we know how important this show is in our industry and we know how the maritime market has grown together with SMM. Thanks to SMM, we’ve been able to connect with our customers more closely. We have reached a wider range of customers and found out how to successfully meet our customers’ needs, which of course gave us many opportunities to grow in the maritime market.

How have you experienced the past two years with all the hurdles the world had to face because of the pandemic? It has defnitely not been easy over the last two years, and we are still facing a lot of challenges. However, I believe the challenges made a huge turn around in the maritime business and it will give us another opportunity to step forward in >> Martin Cho, General Manager & Sales Manager DSR Europe.

Photo courtesy of Stena RoRo.

the entire business environment. Ecofriendly movement is a good example of such a step forward.

What will you be showcasing at SMM? HMPE Series like Dyneema rope or HMPE slings will be our key products to show at SMM. In spite of their superior performances, their usages or markets were somewhat limited due to high cost in the past. However, the need for the products is increasing among many industries and the price is becoming more economic, being close to other comparable markets.

Can you tell us something about future projects the company is working on? What can the industry expect from DSR? There are two promising markets for us; the LNG industry and the renewables industry. We already have been the global market leader in providing special mooring lines for LNG feets for a long time. This market is a very high-end industry that requires a high standard of products which have limited manufactures in the world. We are one of few. The European (especially German) change in energy portfolio is leading the growth number of the LNG feet. Accordingly, our special mooring rope for LNG feets is more demanded.

The other market is the renewable energy market, which is wind energy. For many reasons, foating wind farming is now being considered as an important future energy source, It is the foating construction which requires another special mooring fber rope and again, proven suppliers like ourselves are limited globally. Renewable energy is not just an industry but a mandatory environmental action for our future generation and we are very proud of being a part of this movement.

As General Manager & Sales Manager of the DSR Europe Branch, can you tell us a bit about the developments of the Europe branch of the company? The DSR Europe branch in Dusseldorf was established back in 1998, so it has been up an running for about 24 years. In the beginning, we started with an annual turnover of less than EUR 10 million. However in 2022 we are targeting an annual turnover of EUR 80 million, which is the highest turnover of all our fve oversea sales teams. We are making a huge and steady growth in the European market.

As a young Korean company (only 60 years old), it was not easy competing with many century-old European competitors. Still, step by step we’ve achieved our own footprints and we have now become one of the most recognised players in the European market. Therefore, I would like to say thank you to all of our valued customers in Europe who love our products and DSR. And lastly, I wish peace in Europe and may the war in Ukraine end soon.