3D Packaging Work

Final Packaging Portfolio Marco Cousins 3D Packaging Spring 2016

Marco Cousins Communication Design Work

Index Nabisco Saltine Redesign Pg. 4 Uniqlo Soft Pack Pg. 20 Oprah’s Book Club Wine Pg. 34

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Nabisco Saltine Redesign A Brief History

Premium Saltine Crackers have been around for over a century without much change to their brand or packaging. Even after merging with Nabisco at the turn of a new century their packaging was still lackluster at best.

What’s the Problem?

-The packaging is difficult to open.

-Once open there is no hope for successfully resealing the package.

-Thus the crackers would become stale and no longer desirable.

-Why blue? What’s the function?

What’s the purpose?

What’s the Solution?

Bring saltine crackers back into the spot light with a new and fresh package design! These little crackers no longer need to look as depressing as the times they were made for!

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Out with the Old....

And in with the New

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Views from the Shelf

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UNIQLO CLIENT PRESENTATION SOFT PACK 2016

PACKAGING PROBLEMS

UNIQLO IS A JAPANESE BASED CLOTHING AND LIFESTYLE BRAND FOUNDED IN 1949 AND WHILE THEIR CLOTHING AND DESIGNS ARE VERY AESTHETICALLY PLEASING, THEIR PACKAGING PRESENTATION IS NOT THE BEST IN SOME CASES.

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THE SOLUTION W PACKAGING THAT UNIQUE DESIGN THE UNIQL

WAS TO CREATE AT REFLECTS THE N AESTHETIC OF LO BRAND This is LifeWear.

Simple Made Better

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outside CARE DETAILS 56% Polyester, 40% Acrylic, 3% Nylon, 1% Spandex Hand wash cold Imported Length: 9.1inch, width: 9.4inch

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MEN KNITTED CAP This men's knit cap goes great with casual outfits. The simple solid design is accented by a ribbed knit. Thick, soft, and light, it provides superb comfort. A loose, breathable knit means you can wear it in any season.

tear here

s

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Check out more great styles at www.uniqlo.com/us/

inside

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Oprah Winfrey Book Club Brand Extension

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Catering to the daytime television crowd and the stereotypes that follow. Oprah has began to pair her monthly books with a good wine based off the book of the month! With the official stamp of Opr-oval, these are perfect for the weekly book club, PTA meetings, or just any old occasion that could use some livening up!

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Thank You fo

or your time

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Marco Cousins Communication Design Work