Issuu on Google+

DECODING POWERPOP STYLE VISUAL ANALYSIS OF A PARTY NARRATIVE

LCC • LONDON COLLEGE OF COMMUNICATION MA GRAPHIC DESIGN • 2008 DESIGN RHETORIC MARCIO FABIO OLIVEIRA LEITE TUTOR - VANESSA PRICE

DECODING POWERPOP STYLE VISUAL ANALYSIS OF A PARTY NARRATIVE


DECODING POWERPOP STYLE VISUAL ANALYSIS OF A PARTY NARRATIVE

LCC • LONDON COLLEGE OF COMMUNICATION MA GRAPHIC DESIGN • 2008 DESIGN RHETORIC MARCIO FABIO OLIVEIRA LEITE TUTOR - VANESSA PRICE


DECODING POWERPOP STYLE VISUAL ANALYSIS OF A PARTY NARRATIVE

INTRODUCTION

THE MEANING OF STYLE METHOD

PROCESS OF ANALYSIS PREVIOUS STUDY CASE

THE LAST EVER NAG NAG NAG PROCESS

DRIVERS OF ANALYSIS STUDY CASE

NUKE THEM ALL DRIVERS OF ANALYSIS

THE FOUR UNIVERSES DRIVERS OF ANALYSIS

SURVEY OF PICTURES AND CAPTIONS DRIVERS OF ANALYSIS

ICONS

CONCLUSION

POWERPOP NARRATIVE

Pop is physical, sensual, of the body rather than the mind, and in some ways it is antiintellectual; let yourself go, don’t think - feel. (Kuresishi 1995: xix)


1990

2000

ROCK

2001

2002

2003

THE STROKES

NU-ROCK NU-INDIE BOYS DJ HELL

CLUBKIDS

ELECTRONIC

CLUBBERS

POS-RAVE

RAVERS

LARRY T

NU-ROCK

Electroclash is a musical style that combines New Wave 80’s style and electronic dance music. It has originated from Synthpop, Electro and Italo Disco styles in Germany, France and USA in early 2000’s. The term is assumed as an creation of the musician Larry Tee. Althought DJ Hell, from Gigolo Records, is often regarded as one pioneer in this genre of music. Famous artists related to this style are Fischerspooner, Miss Kittin, Peaches, Chicks on Speed and Tiga.

* NAG NAG NAG PARTY

TIGA FISHESPOONER

NU-RAVE

Indie Rock is a ample term to define rock artists that are or were under contract with independent record labels. However in the 2000’s it has become a common term to reference the sound of particular alternative rock bands connected by some style or values of underground culture as well knows as NU-Rock.

Nu-Rave, Neu Rave or New Rave is the term applied by magazines and music publications to define several types of music which fuses elements of electronic, rock, Indie music, techno, hip-house, Rio-funk and electro breakbeat. The term was firstly used by NME magazine in 2006.

The revival of this genre is associated with the American rock band The Strokes and all similar which came after this. This band rose in famous in early 2000’s and was met with much critical acclaim, being hailed by music publications and general public as the “saviors of rock and roll”.

The genre has connotations of being the “new” version of the 90’s style “rave” as well as being a corruption of the term “new wave” from the 80’s. Its aesthetic is very similar of those psychedelic fluorescent neon visual from original rave scene.

The musical style has origins in punk rock, post-punk, garage rock, lo-fi, and Brit pop. CHECK THE CD APPENDIX FOR AUDIO SAMPLES.

2006

2007

2008

NEW YOUNG PONY CLUB KLAXONS THE GOSSIPS

NU-RAVE POWERPOP

MISS KITTIN

ELECTROCLASH

2005

BONDE DO ROLÊ CSS

PEACHES

ELECTROCLASH

2004

The expressive artists and bands of this genre are New Young Pony Club, Klaxons, The Gossips, CSS and Bonde do Rolê.

+ NAG NAG NAG PARTY * NUKE THEM ALL PARTY


INTRODUCTION

THE MEANING OF STYLE As defined by Hedbidge and noticed by Ken Gelder (GELDER, 1997, 373) style, as it is manifested through dress, look, sound, performance, and so on, is a powerful means of giving a group validation and coherence. Starting by an ethnographic incursion at Nag Nag Nag nights, and then at Nuke Them All party, I made visual registers and contrast imprints about these happenings. By observing these two parties it was possible to understand that there are something new in these ambient narrative. This apparently new style is something beyond people “in costumes”, dancing loud electronic music inside a club. Actually alternative clubs appears to be revamped spaces that enable a richer study of peripheral social formation and their subcultural practices which disclose our contemporary culture. Indeed, I realize these specific “night landscapes” provokes excitement and delightful just because elements and behavior are, in several ways, strongly meaningful in its aesthetic intention for those participants. The significant form, visual elements in their outfits, and the “acting” of participants in the dance floor “stage” are something that rescues the basic fundaments of authentic subculture style. The use that different social and cultural groups make of different definitions of visual is in itself a matter to be investigated and explained by the study of visual culture thus a subject of interest and matter of Graphic Design.


METHOD

PROCESS OF ANALYSIS The linguist Ferdinando de Saussure emphasized that language is a system which pre-exists the individual speaker. For structuralists and poststructuralists alike we are ‘always already’ positioned by semiotic systems - and most clearly by language. Actually, to communicate we must utilize existing concepts and conventions. Consequently, whilst our intention to communicate and what we intend to communicate are both important to us as individuals, meaning cannot be reduced to authorial ‘intention’. In linguistic the denotation of a representational visual image is what all viewers from a specific culture would recognize the image as representative. Bricolage is a linked narrative where different elements and signs from different sources and meanings are combined together. Claude Lévi-Strauss defines the notion of the bricoleur, who creates improvised structures by appropriating pre-existing materials that are ready-to-hand is now fairly well-known within cultural studies.


By denotation, this primary analysis will describe the bricolage presented in the Nuke Them All party’s narrative (as the definitional, ‘literal’, ‘obvious’ or ‘commonsense’ meaning of the signs). Then listing and correlating it to an iconographic index (context), which embody certain connotations. Finally, the analysis will define the drivers, which will support the capture of the essential visual narrative of the present subject of study. In this sense, by taking these allegoric parties as subjects, this present study analyzes the Intertextuality (quotation, plagiarism, allusion) present in this manifestation through describing and depicting the visual elements, apparently based in a collective imprint of mass media culture as well know as POP culture.


PREVIOUS STUDY CASE

THE LAST EVER NAG NAG NAG Nag Nag Nag was a London club night at the late Simon Hobart’s Ghetto nightclub, founded by veteran DJ, promoter and musician Jonny Slut. This club is commonly associated with the ambisexual post-electroclash musical scene. It was hold every Wednesday night and became famous in 2002 for its wild clientele, who come dressed in funky outrageous outfits. Nag Nag Nag has been considered as an institution in the alternative London club scene, presenting innovative DJ’s with musical influence from Post-House, Pop, Funk, Electroclash, Eighties New-Wave and Synthpop Rock remixed. This night has been written about in most of the trendy UK music and style magazines such as Dazed & Confused and I-D Magazine spreading the attitude and influencing people in other metropolis across the Globe. After six years, the Nag Nag Nag night has the last celebration in 28th May of 2008. This last night seems to reflect a shift in the street and Subculture styles indicating a new trend among creative minded youths.


PHOTOGRAPHY BY MARCIO FABIO / MODEL UNKNOWN


PHOTOGRAPHY BY MARCIO FABIO / MODEL UNKNOWN


PHOTOGRAPHY BY MARCIO FABIO / MODEL UNKNOWN


PHOTOGRAPHY BY MARCIO FABIO / MODEL UNKNOWN


PHOTOGRAPHY BY MARCIO FABIO / MODEL UNKNOWN


PHOTOGRAPHY BY MARCIO FABIO / MODEL UNKNOWN


PHOTOGRAPHY BY MARCIO FABIO / MODEL UNKNOWN


PHOTOGRAPHY BY MARCIO FABIO / MODEL UNKNOWN


PROCESS

DRIVERS OF ANALYSISS

FETISH CROSS-GENDER ANDROGENOUS TRANSEXUAL TRAVESTY SEXY LASCIVIOUS LIBIDINOUS NAUGHT SENSUAL NAKED BODY PAINTED BLACK PLASTIC SCARF

SCI-FI DOLL CYBORG FUTURISTIC STAR PATTERN SPACIAL PATTERN METALIC BAG SCI-FI MAKE UP ELECTRONIC GREEN PATTERN

MISTERIOUS DARK ENIGMATIC CREEPY SINISTER AGRESSIVENESS BOMB BLASTER WAR CAMOUFLAGE PAINT MIRROR MASK DISGUISE SKULL PATTERN SCARF

INNOCENCE CHERFULL FUN GIRLY DOLL CLOWN CIRCUS DALMATIAN PATTERN


STUDY CASE

NUKE THEM ALL Nuke Them All is a London night party, founded in 2007 by DJ’s and Producers Buster Bennett and Fonteyn. This party has been considered and mentioned by media as the most fresh and outrageous in contemporary Londoner subculture expression. According to Buster Bennett, “Nuke Them All is a celebration of creative dystopia, an embrace of chaos and a playground for experimentation for all things forbidden. It is also a stage for the extreme, and a spring board for new talent in music, art, fashion and performance. I believe clubs are the only relevant form of art in the 21st century. “ It is held twice a month in hidden warehouses or obscure venues, such as strip-clubs in East London. Besides some articles on press and a discrete divulgation it still almost as a secret party. Pick-ups plays “future music”, 8-bit experimental baseline in an “installation soundsystem”. Future sounds, live happenings on the stage (counting with presents manifestation), experimental videos by Alex Sedano and twisted playgrounds in the labyrinth of corridors. The frequents use to come dressed in funky outrageous outfits apparently according to a meaningful narrative composed in a proper visual syntax.


IMAGES SEARCHED THROUGH GOOGLE. ALL IMAGES PROTECTED BY COPYRIGHT. THIS ACADEMIC USE IS STRICTLY TO ILLUSTRATIVE PURPOSE.


DRIVERS OF ANALYSIS

THE FOUR UNIVERSES

WAR

FETISH

CROSS GENDER HORROR MOVIES WITCHES LASCIVIOUS

GAMES

COMICS / CARTOONS

CLOWNS

CLASSIC FANTASY-MUSICAL SCI-FI

FANTASY LAND


DRIVERS OF ANALYSIS

SURVEY OF PICTURES AND CAPTIONS\ A PIN-UP GIRL or pin-up model is a model whose mass-produced pictures see wide appeal as pop culture. Pin-up girls are often glamour models, fashion models, and actresses. Pin-up may also refer to drawings, paintings and other illustrations done in emulation of these photos. Many pin ups were photographs of celebrities who were considered sex symbols. http://www.acmevintage.com/

AMANDA LEPORE (born Armand Lepore on December 5, year unknown) is an American transgender icon who has received attention for her modeling, fashion, partying, and business skills. Serving as David LaChapelle’s muse, Lepore has been included in advertising campaigns for companies such as Armani and MTV. Lepore resides in New York City, works as a nightlife hostess at many of the city’s popular parties and clubs, and is currently exploring musical projects. http:// www.amandaleporeonline.com/ A CLOTHING FETISH is a sexual fetish that revolves around a fixation upon a particular article or type of clothing or material (as leather, rubber or plastic), a collection of garments that appear as part of a fashion or uniform (as gas masks or army uniforms), or a person dressed in such a garment. Kunzle, David (2004). Fashion and Fetishism. Sutton.

MASK FETISHISM is a desire to see a subject wearing a mask or taking off a mask. The mask may be a Halloween mask, a surgical mask, ninja mask, gas mask, a latex mask, or any other kind of mask. http://www.maskme.com/

TETRIS is a video puzzle game originally designed and programmed by Alexey Pajitnov in June 1985. While versions of Tetris were sold for a range of 1980s home computer platforms, it was the hugely successful handheld version for the Game Boy launched in 1989 that established the reputation of the game as one of the most popular ever. http://vadim.oversigma.com/Tetris.htm

PAC-MAN is an arcade game developed by Namco and licensed for distribution in the U.S. by Midway, first released in Japan on May 22, 1980. Immensely popular in the United States from its original release to the present day, PacMan is universally considered as one of the classics of the medium, virtually synonymous with video games, and an icon of 1980s popular culture.

SUPER MARIO BROS. is a platform game developed by Nintendo in late 1985. Super Mario Bros. is the most popular and best selling video game of all time (selling over 40 million copies to date 2008). The theme music, is recognized worldwide, even by those who have not played the game, and has been considered a representation for video game music in general. http://themushroomkingdom. net/smb_breakdown.shtml#bad


ALIEN is considered in popular cultures, life forms, especially intelligent life forms, that are of extraterrestrial origin, (not coming from the Earth). In general they are seen as unfriendly life forms. This may be seen as a reversion to the classic meaning of “alien” (as foreigner) as referring to “other,” in contrast to “us” in the context of the writer’s frame of reference. http://www.ufomagazine.co.uk/ MARS ATTACKS! is a 1996 dark comedy and science fiction movie by Tim Burton based on the popular card series Mars Attacks. The film combines the storyline and tone of a B-movie spoof with the budget of a blockbuster movie. In the movie, the Earth is invaded by sarcastic evil Aliens who wants to conquer our planet. http://www.imdb.com/

An UNIDENTIFIED FLYING OBJECT, or UFO, is the popular term for any aerial apparition that cannot immediately be identified. Since its introduction the term has become heavily associated with flying saucers and alien spacecraft. Orson Welles gained wide notoriety October 30, 1938, radio broadcast of H. G. Wells’ The War of the Worlds. The “news” about UFOS invading the Earth caused panic to a number of listeners. A REPLICANT is a bioengineered or biorobotic being created in the film Blade Runner (a 1982 American science fiction film, directed by Ridley Scott, based on the novel Do Androids Dream of Electric Sheep? by Philip K. Dick) are virtually identical to an adult human, but have superior strength, agility, and variable intelligence. PRIS (played by Darryl Hannah) is a prostitute referred to as a “basic pleasure” model for military personnel. http://www.imdb.com/ THE FIFTH ELEMENT is a French 1997 science fantasy, action, comedy, techno thriller film directed by Luc Besson. The young alien woman named LEELOO is the Fifth Element. Gather to the other four elements, she can avoid that a black planet that represents pure evil collides with Earth. http://www.allmovie.com/cg/avg.dll?p=avg&sql=1:154944

THE IRAQI WAR, also known as the war in Iraq, Second Gulf War or Iraq War is an ongoing conflict which began on March 20, 2003 with the United Statesled invasion of Iraq by a multinational coalition composed of United States and United Kingdom troops supported by smaller contingents from Australia, Denmark, Poland, and other nations.

THE AFGHANISTAN WAR, which began on October 7, 2001, was launched by the United States with the United Kingdom in response to the September 11, 2001 attacks. It was the beginning of the War on Terror. The stated purpose of the invasion was to capture Osama bin Laden, destroy al-Qaeda, and remove the Taliban regime which had provided support and safe harbor to al-Qaeda.


THE SEPTEMBER 11, 2001, attacks (often referred to as 9/11) were a series of coordinated suicide attacks by al-Qaeda upon the United States. On that morning, al-Qaeda hijacked four commercial passenger jet airliners and intentionally crashed two of the airliners into the Twin Towers of the World Trade Center in New York City, killing everyone on board and many others working in the building.

ADOLF HITLER (20 April 1889 – 30 April 1945) was an Austrian-born German politician who led the Nazi Party. Hitler’s bid for territorial conquest and racial subjugation caused the deaths of tens of millions of people, including the systematic genocide of an estimated six million Jews, not including various additional “undesirable” populations of different “race”, in what is known as the Holocaust. “IT” is a horror novel by Stephen King, published in 1986. It is one of his longest at over a thousand pages. Considered one of King’s most visceral and graphic works, It deals with themes which would eventually become King staples: the power of memory, childhood trauma and the ugliness lurking behind a smalltown facade. http://www.imdb.com/

NIGHT OF THE LIVING DEAD is progenitor of the contemporary “zombie apocalypse” sub-genre of horror film, and it influenced the modern pop-culture zombie archetype. It’s story about the mysterious reanimation of the recently dead, and their efforts, along with five other people, to survive the night while trapped in a rural Pennsylvania farmhouse. http://www.imdb.com/

RONALD MCDONALD is a clown character used as the primary mascot of the McDonald’s fast-food restaurant world chain. Ronald McDonald has been called the second most recognized figure in the world (after Santa Claus). On television commercials, the clown inhabits a fantasy world called McDonaldland, and has adventures with his friends.

SPONGEBOB SQUAREPANTS is an world-famous American animated series of Nickelodeon channel. SpongeBob is one in a long line of cartoons that is designed to appeal to adults as well as children. This has a lot to do with the absurd way underwater life and situations are represented, and with the situations, references, and words used, which younger viewers might not understand. http://www.time. com/time/specials/2007/article/0,28804,1651341_1659196_1652730,00.html MICKEY MOUSE is a comic animal cartoon character who has become an icon for The Walt Disney Company. Mickey Mouse was created in 1928 by Walt Disney and Ub Iwerks. The anthropomorphic mouse has evolved from being simply a character in animated cartoons and comic strips to become one of the most recognizable symbols in the world.


KRUSTY THE CLOWN is a fictional character in the famous animated television series The Simpsons. Krusty is often portrayed as a burnt out, addiction-riddled smoker who is made miserable by show business but continues on anyway. Besides his decadent personal life he is the long-time clown host of Springfield kids (Bart and Lisa) favorite TV show.

Marcel Marceau (born Marcel Mangel, 22 March 1923 – 22 September 2007) was a well-known FRENCH MIME artist. In 1947, Marceau created “Bip” the clown, who in his striped pullover and battered, beflowered silk opera hat — signifying the fragility of life — has become his alter ego. http://www.filmreference.com/ film/35/Marcel-Marceau.html

A WITCH is a practitioner of witchcraft. While mythological witches are often supernatural creatures, historically many people have been accused of witchcraft, or have claimed to be witches. Witchcraft still exists in a number of belief systems, and indeed there are many today who identify with the term “witch”. The majority of Europeans historically accused of witchcraft were women, and in legends and popular culture the stereotype is female; however males were also often referred to as witches. DOROTHY GALE is a fictional character, the protagonist of many of the Oz novels by American author L. Frank Baum and best friend of Oz’s ruler, Princess Ozma. An influence on the creation of Dorothy appears to be the Alice books of Lewis Carroll. Although he found their plots incoherent, Baum identified their source of popularity as Alice herself, a child with whom the child readers could identify; this influenced his choice of a protagonist. The RUBY SLIPPERS are the magical shoes worn by Dorothy (played by Judy Garland) in the 1939 MGM movie The Wizard of Oz. In the film, Dorothy acquires the slippers after her house falls on and kills the Wicked Witch of the East, Only at the end of the film does Glinda, the Good Witch of the North, reveal the slippers’ secret: Whenever Dorothy wishes, she can return home to Kansas by simply clicking her heels three times and repeating, “There’s no place like home”. THE WIZARD OF OZ, it is one of the best-known stories in American popular culture and has been widely translated, thanks to the MGM 1939 musical-fantasy film mainly directed by Victor Fleming. The film follows schoolgirl Dorothy Gale who lives on a farm with her Aunt Em and Uncle Henry, but dreams of a better place “somewhere over the rainbow.” After being struck unconscious during a tornado by a piece of broken window, Dorothy dreams that she, her dog Toto, and the farmhouse are transported to the magical Land of Oz. http://www.imdb.com/ MARY POPPINS is a series of children’s books written by P.L. Travers. The books centre on a mysterious, vain and acerbic magical English nanny, Mary Poppins; allegorically, ‘Merry Pop-ins’. She is blown by the East wind to Number Seventeen Cherry Tree Lane, London and into the Banks household to care for their children. Encounters with chimney sweeps, shopkeepers and various adventures follow until Mary Poppins abruptly leaves. As P.L. Travers explains in her introduction to Mary Poppins in the Park, ‘She cannot forever arrive and depart.’


DRIVERS OF ANALYSIS

ICONSS

HORROR

TECHNOLOGY

CHILDHOOD INNOCENCE

SEXUALITY


The American Clown garment is composed by red and white striped dungarees and a star stamped black t-shirt. The messy bloodlike make-up suggests a fight or careless. Apparently there is a critical and in grief intention in this composition by referring to the National American flag (in black) and the war.


The Addict Clown garment is composed by a colorful composition with a necktie, which clearly makes reference to clowns, cartoons and childhood universe. The cap with the inscription ADDICT suggests a subversive behavior against rules and forbid laws about drugs. The messy make-up apparently suggests a fight or careless, besides the intimidated attitude which probably indicates a bad or scary clown.


The female Cyborg has very likely inspiration from sci-fi and futuristic films. The metallic garment and the silver body painting indicate a robot or a nonhuman character. The facial make-up on eyebrows suggests a witch or a cartoon character. Her performance and attitude inside the club indicates she is possibly a transgender.


The Clown Couple wears necktie, braces and make-up to represent this childhood character. However the attitude in front the camera and inside the party narrative suggests their intentions to express lascivious or sexual perversion.


The Little Red Riding Hood is a female character from child books tales. In that story, she is always followed by a evil wolf in the dark woods. In this party context it seems to represent a sexual perversion or a fetish by little unprotected girls. However the nasty attitude of the character and the small wolf toy in her possession seems to represent her bad persona instead.


The Little Girl dresses a short skirt revealing the underpants. She carries a toy and have a naive attitude in her performance in the “stage�. As well as the Little Red Riding Hood Girl personage, this girl seems to represent a sexual perversion or a fetish by little unprotected girls.


These two characters apparently represent evil cyborgs or spatial witches. The girl’s short white hair and the black metallic garment seems to be a reference to 80’s scifi characters. In same context the androgynous boy make-up seems to be inspired by same films narrative, more specifically the Blade Runner character Pris.


The Afro-Nazi is a direct and clear reference to the persecuted minorities and the war. The body naked and the swastika covering his nipples suggest a lascivious attitude. His dance movements and performance in the party attract attentions by his ambisexuality.


The threesome simulation indicates a sexual perversion in order to trespass the limits of socially accepted. However, the visual analysis is slight different if looking the characters individually. The boy dresses a cartoon t-shirt likely represents the child naive. The pink fairy splashed with blood apparently is a reference to violence and sadism, whilst the black and red glam-witch has a lascivious provocative behavior.


The Naive Boy in a Disney t-shirt has a sexy and lascivious attitude contrasting to his infantile face expression. He seems to express or reproduce the same attitude present in the Mickey Mouse character in his t-shirt.


The Girls Clown represents the circus and childhood. The black and white striped garments possibly indicate they have inspiration from the traditional French Mime character visual. The Clown in the left however is a boy in a transgender representation.


The Standing People in Fancy Shoes seems to be an intentional mention of fairy tales and well know classical musical characters elements. In the picture above we have perhaps an allusion to the witch shoes, dolls socks and the famous ruby sleepers of Dorothy in the Wizard of Oz film.


The Bright Glittered Shoes often appears as special clothes element in the party context. It seems to be an obvious mention of fairy tales such as crystal high-hills shoes of Cinderella or the Ruby slipper of the classical musical the Wizard of Oz. Perhaps is possible a lascivious connotation reading if assuming it as a fetish.


The Boy Clown is represented by a smart composition of colorful skate sneakers and a clownlike-patterned short. This image is very relevant as a clear sample of how these kids has been transforming and subverting elements from fashion, street style and this narrative about circus and childhood universe.


The graphic element stamped in a simple t-shirt show a digital image pixelated alluding to graphics games. The trousers and absurd huge shoes are evidently part of a clown garment. The keys used in the necklace are a very likely allusions to the hallucinogen drug “Special-K” or “Key” (ketamine).


The Glamorous Clown has elements from a traditional Venice’s clown mask, girly accessories, and the 70’s glam feathered yellow boa. This character is a male persona with androgynous aspects.


The nasty witches have a snobbery attitude during the entire happening. They wear black garments and excessive elegant accessories, such as the huge pearl necklace and golden pins. The messy hair and dark make-up suggests careless or a blast. The boy attitude is always snobby and suggests overwhelm. His distinctive white hair completes the ghostly visual.


The big umbrella is part of Nuke Them All instant happenings. It was established as part of this party narrative as a game, possibly making an allusion to Mary Poppins flights. When the umbrellas stand opened, a group of boys and girls have they own VIP (very important people) area. They very likely use it either to distinguish themselves into the party as well to use as a privative space to consume “magic� substances.


CONCLUSION

POWERPOP NARRATIVE Confounding the realist agenda that ‘art imitates life,’ intertextuality suggests that art imitates art. In fact, the writer Oscar Wilde took this notion further, declaring provocatively that ‘life imitates art’. Through the present analytical experiment I could realize that, the mass media cultural productions have been enormously and emotionally affected this generation in their childhood. It is evident by the creative production of this especial group. All narrative produced by this youths is embraced for signs and significant learned and shared through communications channels in their early childhood. Texts are instrumental not only in the construction of other texts but also in the construction of experiences. Much of what we ‘know’ about the world is derived from what we have read in books, newspapers and magazines, from what we have seen in the cinema and on television and from what we have heard on the radio. Life is thus lived through texts and framed by texts to a greater extent than we are normally aware of. As Scott Lash observes, ‘We are living in a society in which our perception is directed almost as often to representations as it is to “reality”’ (Lash 1990, 24). Intertextuality blurs the boundaries not only between texts but between texts and the world of lived experience. The world as we know it is merely its current representation.


According to Jean Twenge (TWENGE, 2006) the actual youth generation, that was born after 1981, are profoundly shaped by technology. They grow up between automatic process and they are deeply close of mass media cultural production. It means that in their childhood they possibly had the same Japanese digital pet Tamagoshis and played the same world famous video games; possibly they exhaustedly watched the same Disney films several times. They learned all American way-of-life through the cinema and TV propaganda. It’s embraces from pop-soda and junk food advertising to merchandising toys and TV series. This generation possibly had a childhood scarred and affected by discussions about terrorism and war threat on broadcast transmission. Thus, it seems that all these elements were crystallized in their imaginary, compounding a visual vocabulary shared with a whole same age generation. In this sense, the visual analysis of Nag Nag Nag and Nuke Them All is an experiment that enables to identify contexts behind a so fresh visual creative production. However, starting from this first experiment and through a future in deep research it’s expected to be possible the development of a more specific framework that will identify further influences and critical contexts behind of the visual vocabulary of this contemporary subcultural style.


PHOTOGRAPHY BY MARCIO FABIO / MODELS UNKNOWN


BIBLIOGRAPHY AND READING PUBLICATIONS AND MAGAZINES -

I-D Magazine Dazed and Confused The: (The Future Laboratory) trend reports SuperSuper Magazine NME Magazine

WEB SITES http://www.myspace.com http://www.myspace.com/nuke_them_all http://www.takemypictureplease.co.uk htto://www.thefuturelaboratory.co.uk http://www.erikapalomino.com .br http://www.wikipedia.com

ART / PHOTOGRAPHY / FILM / RESEARCH - PYMCA Gallery - HARTNETT: ‘76 > NOW Photographer Paul Hartnett is a global style hunter who has documented street and club culture since 1976. From London’s Punks and New Romantics to Tokyo’s Harajuku Kids, New York’s electro scene and the new rock world exploding in Paris - PYMCA Gallery - PILLS, STILLS AND BELLYACHES - Rave Exhibition - MODULATIONS – Iara Lee Film/Documentary - HITSVILLE UK - Punk In Faraway Town @ http://www.hitsvilleuk.com by Russell Bestley

ACADEMIC RESOURCE / BOOKS - Hebdige, Dick (1979) Subculture - Jackson, Phill (2004) Inside Clubbing / Sensual Experiments in the Art of Being Human - Ken Gelder and Sarah Thornton (1997) The Subculture Reader - Muggleton, David and Weinzierl, Rupert (2003) The Post-Subculture Reader - Muggleton, David (2000) Inside Subculture, The Postmodern Meaning of Style - Mafessoli, Michael (1990) The Time of The Tribes The Decline of Individualism in Mass Society - Polhemus, Ted (1994) Street Style - Poynor, Rick (2007) Obey the Giant - Pountain, Dick & Robins, David (2000) Cool Rules - Harrison, Melissa (1998) High Society – The real voices of club culture - Redhead, Steve (1997) Subculture To Clubcultures An Introduction to Popular Cultural Studies - Thwaites, Tony & Davis, Lloyd & Mulles, Warwick (2002) Introducing Cultural and Media Studies a semiotic approach - du Gay, Paul (1997) Production Of Culture / Cultures of Production - de Botton, Alain (2004) Status Anxiety


DECODING POWERPOP STYLE VISUAL ANALYSIS OF A PARTY NARRATIVE

LCC • LONDON COLLEGE OF COMMUNICATION MA GRAPHIC DESIGN • 2008 DESIGN RHETORIC MARCIO FABIO OLIVEIRA LEITE TUTOR - VANESSA PRICE

DECODING POWERPOP STYLE VISUAL ANALYSIS OF A PARTY NARRATIVE


Decoding Popwerpop Style