PORTAFOLIO 2010

Portfolio Marcela Canal Diaz Fashion Designer

Presentation / Professional Profile

Fashion Designer with competence for the realization of creative investigative processes, analysis and conceptualization to project and develop new proposals for wardrobe, accessories, tendencies, services, events and communication strategies.

Knowledge in materials, creativity applied to textiles, ability for pattern design, drapery and manufacture.

With experience and fondness for styling, the production and edition of photography.

Interdisciplinary professional qualities that strengthen the global international competence.

Name: Marcela

Canal Diaz Profession: Fashion Designer Born Date: 25/05/1984 Marital status: Single

Qualified to lead and to get deeper into the aspects that relate the project capacity and managerial of the fashion system.

1. Academic Projects

.01

project

Collection presented at COLOMBIAMODA, fashion show Young Creators Nacional de Chocolates Medellín-Colombia 2005

Nominated to the price of “Cromos de la Moda” BEST NEW DESIGNNER Bogotá-Colombia 2005

Project selected for the Show of Best Academic Projects U. Colegiatura Colombiana Medellín-Colombia 2006

Project selected for the National Final Young Fashion Creators Contest Bogotá-Colombia 2006

La Yonna

1. Academic Projects

.01

project

Inspiration: For the Wayúu (indigenous tribe of Colombia), the “Yonna” dance is born of the sound of mother nature, of the northern winds, it represents the peace in the community, their customs, magical beliefs and religion as well as the feminine (women) initiation.

For the richness of it´s content and meaning it is retaken as inspiration and celebration to all traditions and inherited memories that are part of the Colombian identity.

In this feminine collection a new formal silhouette is proposed, by means of the application of graphical symbols that represent each one of the clans in the community and the exploration of undulated cuts with techniques that allow the movement of fabrics that seam to be floating in air, to communicate magical mysticism and sensuality.

Magazine publication of the nomination for the price “Cromos de la Moda” BEST NEW DESIGNNER August 29, 2005

La Yonna

1. Academic Projects

.02

project

Drapery Workshop U. Colegiatura Colombiana.

2004

The creation of a romantic and seducing, draped bodice and a volume skirt.

Photography fashion production by AndrĂŠs HernĂĄndez

The Bride

1. Academic Projects

.03

project

Lingerie Workshop U. Colegiatura Colombiana 2004

The Belle Epoque The romance, femininity and the sweetness of the first years of the twentieth century return to make us fall in love with the past.

Photography fashion production by AndrĂŠs HernĂĄndez

Romantic lingerie

1. Academic Projects

.04

project

Swimsuit Workshop U. Colegiatura Colombiana 2004

Women sport swimsuit manufactured with experimental pattern and technological innovative materials.

Production and fashion photography by Marcela Canal

Avalon

1. Academic Projects

.05

project

Design Fashion Lab. U. Colegiatura Colombiana 2007

The creation of a trademark of lingerie

Inspiration: Celebration of femininity

-Experimental Pattern -Technological innovative materials -Comfortable and transformable lingerie

Production and fashion photography by Marcela Canal

Canela

1. Academic Projects

.05

project

Design Fashion Lab. U. Colegiatura Colombiana 2007

Trade mark for lingerie

-Logo Design -Shop Design -Commercialization -Design and technical sheet for production

3d production by Fabio Mensen

Canela

1. Academic Projects

.06

project

Professional Internship MedellĂ­n-Colombia 2007

Working experience in the company C.I.FULLPACKAGE S.A. Position:Designer Conceptualization and development of collections for different clients and companies.

C.I.FULLPACKAGES.A.is a company specialized in design and manufacturing of casual wear, doing the complete cycle (Design, pattern and production) for Colombia,Ecuador, Venezuela, Mexico and the United States.

Leonisa, Hermeco, Everfit, Concert, Lebon, and Marketin are Among the most important clients in Colombia.

Professional Internship

1. Academic Projects

.07

project

Workshop for Theatrical and dress Costumes U. Colegiatura Colombiana 2006

The design of the wardrobe for the opera “La Traviata'' in the Metropolitan Theatre of MedellĂ­n.

Costume Illustration by Marcela Canal Diaz

La Traviata

1. Academic Projects

.08

project

Workshop Hermés L.S.M Politecnico di Milano 2009

Conceptualization and design for the shopwindow for Hermés in Capri.

Group: Camila Forero Cheng Binyi Daniela Rodrigues Marcela Canal

L`èchappèe belle

1. Academic Projects

.09

project

Fashion Illustration Workshop U. Colegiatura Colombiana 2005

Hand made illustration of fashion accessories

“Fashion Illustration is an artistic language of beauty and glamour''

Illustration by Marcela Canal Diaz

Fashion accessories

1. Academic Projects

.10

project

Leather and Footwear Workshop U. Colegiatura Colombiana 2005

Based in a market research for adolescent sports women the necessity for the creation of a backpack with the fusion of both scholar and sports elements in a unique piece practical, functional and resistant to the careless day to day use.

Inspired in the scholar briefcase in leather formerly known as the ABC that our parents used.

The final result of the design was the innovation and evolution of this briefcase creating a coordinated set of forms and new materials.

New ABC

1. Academic Projects

.11

project

Workshop Daniela Puppa L.S.M Politecnico di Milano 2009

Summer accessories Collection of three bags, inspired on the sea and summer vacations. With a fresh color chart, transparent materials and special textures.

Each bag is jewel that transforms obtaining a double function.

1. Bracelet - mini bag for party 2. Clutch bag – big bag 3. Small bag – bigger bag

Group: Valentina Arianese Camila Forero Daniela Rodrigues Marcela Canal

volumen - no volumen

1. Academic Projects

.12

project

Workshop FURLA L.S.M Politecnico di Milano 2008

The creation of a new icon accessory for the Furla brand, eco-compatible and eco-sustainable.

Projected to reduce to a minimum the space of warehouse, the cost of transportation and the toxic gas emission to the ambient, with an interesting construction that stars with a flat square, is constructed in a playful and simple way by putting together pressure buttons.

Also Conceptualization and Development of the Furla Logo.

The final result is a design inspired in the windmill that regroups the essential characteristics of the brand.

Group: Valentina Arianese Elisabetta Bertulli Laura Gilardenghi Sara Savian Grazia Torre Diana Vassallo Marcela canal

Square Bag

2. Freelance works

.01 Freelance Designs Design and confection of party dresses 2006, 2007, 2008

Selection of dresses for particular clients

Production and fashion photography by Marcela Canal

Party time

2. Freelance works

.02 Freelance designs 2007

Design and confection of dresses for a fashion editorial.

Photography fashion production by Andrés Hernández

Château des mémoires

2. Freelance works

.03

Freelance

In activities within the profession:

1. Photographer assistant AndrĂŠs H. 2008

2. Assistant to the Photographer Dalibor P. Collaboration for pictures Auster. 2009

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3. Collaboration for Toshiba, Mobile salon 2009

4. Wardrobe assistant for the fashion show of Swarovski collection 2010

5. Wardrobe assistant for the fashion show of Versace Uomo 2009/2010

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Contact

Marcela Canal Diaz Mobile: (39) 327 332 11 81 e-mail: marcela.canal@mail.polimi.it marcecanaldi@hotmail.com Via filippo Corridoni 22 20122 Milano-italia