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SELLER’S HANDBOOK

Welcome!

SELLING WITH CONFIDENCE IN THE ALGARVE’S MOST PRESTIGIOUS MARKET

At Mapro | Knight Frank, we understand that selling a property in Quinta do Lago, Vale do Lobo or the surrounding Golden Triangle is never simply a transaction. It is the transfer of a lifestyle, an investment and often a deeply personal chapter.

Since 1992, our presence in the central Algarve has been built on longevity, discretion and an unwavering commitment to our clients. Over decades, we have witnessed market cycles, evolving buyer demographics and the continued internationalisation of the region. That experience allows us to advise with clarity, perspective and conﬁdence.

What distinguishes our approach is not simply exposure — it is stewardship.

We combine deep local knowledge with the research strength and global connectivity of Knight Frank. This ensures your property is not only presented beautifully, but guided by insight , supported by market intelligence, buyer understanding and trusted relationships across key international markets.

Transparency underpins everything we do. From pricing strategy and preparation to marketing, feedback and negotiation, we believe informed sellers make stronger decisions. You will always understand the process, the strategy and the reasoning behind it.

This guide has been designed to walk you through each stage of the selling journey, from valuation and preparation through to completion, so that you can move forward with clarity and assurance.

Ultimately, a successful sale is not deﬁned by visibility alone. It is also the alignment in introducing your property to the right audience, at the right moment, and creating a connection that feels natural and compelling. Our role is to facilitate that connection with care and integrity, ensuring that when we ﬁnd the right buyer, the opportunity is recognised.

DISCLAIMER

SUZANA BENTO MAPRO | KNIGHT FRANK

Our Story

Our longevity in the market provides us with an intimate understanding of local planning regulations, market positioning, oﬀ-market opportunities and long-term value trends. This depth of local knowledge allows us to advise beyond the surface, identifying not only the right property, but the right investment decision.

As a partner of Knight Frank, we also draw upon one of the world’s most respected property research platforms. Access to global wealth reports, prime residential indices, capital ﬂow analysis and forward-looking market intelligence allows us to advise buyers with a perspective that extends beyond the Algarve. Understanding how Portugal sits within the wider European and global landscape, from interest rate movements to international buyer trends, is critical when deploying capital in today’s market.

For our clients, this means decisions are informed not only by local insight, but by data-led global context.

Mapro | Knight Frank is a relationship-led advisory, built on trust, experience and research-driven perspective, guiding clients conﬁdently through one of life’s most signiﬁcant decisions. We are your partners in property.

A company’s success hinges on the excellence of its team members.

SANDRA NEVES FILIPA SILVA CHARLIE JOHNSON SUZANA BENTO SAM REMUS LIZA DOW FRED MACIEIRA

Selling Process

BE INFORMED & ENGAGE PROFESSIONALS

Before listing your property for sale, consult with your lawyer to fully understand the legal process, tax implications, and costs involved. This ensures a smooth transaction and helps you make informed decisions throughout the sale.

DEFINE THE CONDITIONS OF SALE

Beyond determining the sale price, it is crucial to agree on the key terms and conditions of the transaction with the buyer. These may include timelines, included price, timelines, ﬁxtures, furniture and special agreements that need to be outlined before proceeding.

The buyer’s lawyer will require all necessary property documents to conduct due diligence and verify the property’s title. At this stage, it is also mandatory to provide your real estate agent with a Know Your Client (KYC) form and ensure all relevant documents are up to date. 4 TH STEP

PROMISSORY CONTRACT (CONTRATO DE PROMESSA DE COMPRA E VENDA – CPCV)

Once all legal checks are completed and the terms agreed upon, a Promissory Contract (CPCV) is drawn up.

Typically, a 10% deposit is paid upon signing this contract. Under Portuguese law: If the buyer defaults, they forfeit the deposit. If the seller defaults, they must refund double the deposit to the buyer.

5 TH STEP FINAL DEED (ESCRITURA DE COMPRA E VENDA)

The final deed (Escritura) is signed before a notary or at the local land registry office. At this stage, the remaining balance is paid, and ownership is officially transferred to the buyer. The new ownership is then registered in the Land Registry (Registo Predial)

Selling Costs

INHERITANCE TAX

Portugal does not impose inheritance tax on direct ascendants and descendants. Transfers of property by inheritance or gift between spouses, as well as to direct descendants and ascendants, are fully exempt from taxation.

Close family members are fully exempt, including:

Spouse or civil partner

Children and stepchildren

Grandchildren

Parents and grandparents

These relatives only pay 0.8% Stamp Duty on gifted or inherited assets, like property.

For all other cases, individuals and corporate entities, the donation or inheritance of real estate or movable property subject to registration is subject to a Stamp Duty of 10%, which is added to the previous one.

This exemption is speciﬁcally applicable to residents in Portugal. If you are not a resident, it is advisable to review the relevant legislation in your country of residence, as additional legal or tax obligations may apply.

In Portugal, an estate will not be subject to inheritance tax as long as the beneﬁciaries are direct ascendants, descendants, or spouses.

REQUIRED DOCUMENTS

The following documents are mandatory when listing your property for sale:

Owners ID – Passport or National ID

Ultimate Beneﬁciary Declaration RCBE - Registo

Central do Beneﬁciário Efectivo

If the Property is held in a Company

Portuguese Taxpayer Identiﬁcation Number Número de Idendiﬁcação Fiscal Proof of Tax Residential Address

Valid Land Registry Registo Predial

Valid Tax Document Caderneta Predial

Habitation License if applicable Licença de Habitação

Technical Property Documents Ficha Técnica

Council Approved Plans Telas Finais

Energy Certiﬁcate Certiﬁcado Energético

Cadastral Registration Registo Cadastral

KYC Know Your Client

Capital Gains Tax

WHAT IS CAPITAL GAINS TAX (CGT)?

Capital gains represent the profit realised upon the sale of an asset, corresponding to the difference between the acquisition price and the sale price. This positive difference constitutes taxable income and may be subject to capital gains tax in the hands of the taxpayer.

For capital gains purposes, the taxable gain is determined as the diﬀerence between the acquisition value and the disposal value, net of the deductible expenses permitted under the applicable legislation, namely:

Expenses for work carried out on the property in the last 12 years, which are eﬀectively invoiced in the owner's name and registered at the property's address;

Expenses related to IMT (Municipal Tax on Onerous Transfers) and Stamp Duty paid on acquisition;

Notary fees paid at the time of acquisition;

Expenses related to energy certiﬁcates that have been requested;

Licenses Real Estate agency commission(s) at the time of sale of the property.

After deducting the above expenses, the value of the property gains is calculated.

This amount will be taxed at 50% of its value, regardless of whether the taxpayer is a resident or non-resident in Portugal.

This 50% of the capital gains to be taxed will be included with the income that can be included - i.e., income from employment contracts, income from services rendered and pension income - and a progressive rate (between 12.5% and 48%) will be applied to the total income with 50% of the calculated capital gains.

If you are a non-resident citizen of Portugal, the above-mentioned income will be included, but only for the purpose of determining the rate applicable to capital gains. The rate determined will therefore only be applied to capital gains. (Please see section “Secondary Residence & Other Properties”)

The above rule does not apply when the property has an AL licence and is used for AL activities. In these cases, 95% of the capital gains will be considered, rather than 50%, unless the owner withdraws the AL licence in three years prior to the sale of the property and establishes their tax residence at that address, or alternatively enters into one or more rental agreements for residential purposes for at least three years.

If the property is owned by a company and not by an individual, capital gains will be taxed in accordance with the rules on corporate income tax. (Please see section “Company owned Property”)

This means that if the company is Portuguese, the corporate income tax rate [1] corresponding to 100% of the capital gains considered will apply.

[1] The corporate income tax rate currently applied to companies is 21% and 17% for small and medium-sized companies. The 2026 State Budget approved a gradual reduction from 21% to 17% and from 17% to 14% for small and medium-sized companies in Portugal, to be implemented in 2026.

Capital Gains Tax

PRIMARY RESIDENCE EXEMPTION

If the property sold is the seller’s permanent residence, the capital gain may be exempt from CGT under the following conditions:

The full proceeds from the sale are reinvested into another permanent residence;

The reinvestment occurs within three years after the sale or up to two years before the sale, except if the taxpayer chooses to reinvest in a life insurance contract with a Portuguese entity, in which case the reinvestment must be made within six months after the sale of their own permanent residence;

The new permanent residence does not have to be in Portugal — it can be anywhere in the EU or EEA (European Economic Area);

The property must have been the seller’s permanent residence for at least twelve months prior to the sale.

SECONDARY RESIDENCE & OTHER PROPERTIES

For properties that are not the main residence and do not have an AL licence, as explained above, only 50% of the capital gain is taxable at the seller's income tax rate in Portugal, based on their total overall income.

Example 1 If a seller’s total global income is € 86.634/year, the applicable CGT rate is 48% on 50% of the gain (eﬀectively 24% on 100% of the gain).

Example 2 If the total overall income exceeds €250,000, an additional solidarity tax of 2.5% applies up to €250,000, and 5% up to €500,000.

Thus, the first €86,634 will be taxed progressively between 12.5% and 48%. The surplus above this amount and below €250,000 will be taxed at 48% and the difference above €250,000 or €500,000 will be taxed at 50.5% or 53% - always on the 50% of the gain (effectively, 24% on the 100% of the gain and 26.5% or 29% on the difference of the gain, if it is above € 250.000 or € 500.000).

It is not a separate tax, but rather a common surcharge on income tax and settled together with the annual income tax. Although, and as explained above, some expenses accrued during ownership can be oﬀset against the CGT, such as structural refurbishment costs, notary fees, purchasing fees and licensed real estate agent fees.

Capital Gains Tax

COMPANY OWNED PROPERTY

TAX ON PROPERTIES OWNED BY PORTUGUESE COMPANIES

A Portuguese company selling a property out of the company structure is subject to Corporate Income Tax (IRC) up to 21% on 100% of the gain.

Renovation costs invoiced to the company have no limited validation period.

Resident beneﬁciaries will be subject to a 17% tax if the company is deemed a small or medium company or to 14% tax if the company is deemed a micro company.

Shareholders' loans can be deducted from this CGT.

Licensed real estate fees are also deductible.

The 2026 State Budget approved a gradual reduction from 21% to 17% and from 17% to 14% for small and medium-sized companies in Portugal, to be implemented in 2026.

Capital Gains Tax

COMPANY OWNED PROPERTY

TAX ON PROPERTIES OWNED BY NON-RESIDENT COMPANIES

Capital gains arising from the sale of real estate located in Portugal are subject to Portuguese taxation, even when the property is owned by a foreign company with no permanent establishment in the country. Under Portuguese tax law, income derived from the disposal of Portuguese-situated immovable property is considered Portuguese-source income, placing it within Portugal’s taxing jurisdiction regardless of the seller’s country of residence.

In general terms, the taxable capital gain corresponds to the diﬀerence between the sale price and the acquisition value, adjusted in accordance with Portuguese tax rules and allowable costs directly related to the transaction. For non-resident companies without a permanent establishment in Portugal, these gains are typically subject to Corporate Income Tax (IRC) at the applicable statutory rate, as deﬁned by current legislation.

Portuguese law has also evolved to address indirect real estate disposals. In certain circumstances, capital gains arising from the sale of shares or similar interests in foreign entities may be taxed in Portugal when the value of those entities derives mainly from Portuguese real estate. These rules aim to ensure that transactions with a clear economic connection to Portuguese property are taxed consistently, while preserving speciﬁc exemptions for properties linked to genuine business activities.

International double taxation treaties may, in some cases, influence the final tax outcome, but Portugal generally retains the right to tax gains connected to immovable property located within its territory. As a result, careful structuring and advance tax planning are essential to ensure compliance and optimise the fiscal position of foreign investors.

Non-resident beneﬁciaries will be subject to a 28% tax on the gain;

This may be reduced to 14% for speciﬁc micro company transactions, if the company is owned for a minimum 12-month period;

Shareholders' loans can be deducted from this CGT;

Licensed real estate fees are also deductible.

With a stable legal framework and a transparent real estate market, Portugal continues to attract international corporate investors. Understanding the capital gains tax implications is a key step in making informed decisions and securing a smooth and eﬃcient transaction.

Please consult a tax advisor for personalised advice.

by LEONOR GARGATÉ OLIVEIRA TAX LAWYER AT MARTÍNEZ ECHEVARRÍA LAWYERS leonor.oliveira@martinezechevarria.com

Sales Collateral & Global Positioning

POSITIONING YOUR PROPERTY WITHIN A CONNECTED GLOBAL AUDIENCE

Selling in the Central Algarve is not a local exercise. It is the introduction of a property to a globally mobile, highly networked audience. Our approach reﬂects this.

We combine the international reach and intelligence of Knight Frank with the precision, curation and execution of Mapro, ensuring your property is not simply visible, but positioned, understood and pursued.

Sales Collateral & Global Positioning

A GLOBAL NETWORK THAT CONNECTS BUYERS, NOT JUST MARKETS.

KNIGHT FRANK | GLOBAL REACH, INTELLIGENCE & ONGOING ENGAGEMENT

At the highest level of the market, buyers rarely operate within a single geography. They own, invest and move across multiple prime locations. Through Knight Frank, your property is introduced into this existing ecosystem, not as a one-time listing, but as part of a continuous dialogue with a global audience.

This includes:

The Private Oﬃce

Direct access to UHNW individuals, family oﬃces and their advisors across key wealth hubs

Country Desks

Dedicated teams connecting buyers from the UK, Middle East, US, Europe and Asia

Sports & Entertainment Division

A discreet channel into globally recognised individuals and their advisors

Global PR & Media

Strategic placement across leading international publications and networks

Knight Frank Research

Market-leading insight including The Wealth Report, capital ﬂow analysis and buyer behaviour trends

Digital Reach

Exposure across a global platform reaching millions of users across 180+ countries

STRUCTURED GLOBAL COMMUNICATION

What further distinguishes this network is how it is activated. Knight Frank’s divisions maintain long-standing relationships built over decades, with regular, structured communication to their audiences.

Targeted newsletters distributed to family oﬃces, private clients and advisors

Country-speciﬁc buyer communications aligned to active demand

Private Oﬃce brieﬁngs highlighting key global opportunities

Curated property selections shared across internal and external networks

These communications are not generic marketing. They are trusted, anticipated touchpoints within an established global network - ensuring your property is presented within a context that is both relevant and credible.

What this means for your property:

It is not simply advertised. It is introduced into a live, qualiﬁed and continuously engaged global audience, where relationships, timing and relevance drive results. In markets such as Quinta do Lago and Vale do Lobo, where ownership is often international and multi-residential, this level of interconnectivity is not an advantage - it is essential.

Sales Collateral & Global Positioning

LOCAL MARKET LEADERSHIP WITH GLOBAL STANDARDS

MAPRO | EXECUTION, POSITIONING & BUYER ALIGNMENT

If Knight Frank provides the global framework, Mapro deﬁnes how your property is experienced, presented and understood. Our role is to ensure that when your property reaches the right audience - it resonates immediately. We combine deep local knowledge with a highly considered marketing approach, ensuring alignment between presentation, pricing and buyer expectation.

VISUAL & NARRATIVE POSITIONING

We do not simply produce marketing - we build a narrative around the property. This includes:

Cinematic photography & drone videography

Curated walkthrough ﬁlms (short and long form)

Floorplans and spatial clarity

Bespoke brochures (digital and print)

Each element is designed not only to inform, but to create emotional and spatial understanding before a viewing even takes place.

Sales Collateral & Global Positioning

DIGITAL INFRASTRUCTURE & GLOBAL DISCOVERY

Your property is distributed across a carefully structured digital ecosystem: Website & Search Strategy

Mapro and Knight Frank websites with fully developed listings

SEO (Search Engine Optimisation) ensuring visibility for active buyers

GEO (Geographic Engine Optimisation) targeting location-driven demand

Property Portals

Rightmove, JamesEdition, Idealista and other high-performing platforms

Positioned to capture both lifestyle and investment-driven searches

Social Media Strategy

High-impact, video-led campaigns

Targeted audience segmentation across Meta platforms

Ongoing engagement with active buyer audiences

TARGETED DEMAND CREATION (PAID MEDIA)

Beyond organic exposure, we actively generate demand.

Google and Meta campaigns targeting high-intent buyers

Behavioural and demographic targeting

Retargeting strategies to maintain engagement

Continuous optimisation based on real-time performance

This ensures your property reaches buyers who are not just browsing - but actively searching.

Sales Collateral & Global Positioning

DIRECT BUYER ENGAGEMENT & CRM INTELLIGENCE

Our internal systems allow us to move beyond passive marketing.

Matching your property with qualiﬁed buyers within our network

Tracking buyer behaviour, preferences and timing

Delivering personalised and relevant communication

This is often where meaningful engagement begins - before a formal viewing is ever arranged.

EDITORIAL, BRAND & LONG-TERM POSITIONING

BEYOND LISTINGS — BUILDING PRESENCE

Your property may also be positioned within broader brand and editorial channels:

The Scene Magazine

A curated publication combining lifestyle, market insight and property

International PR Campaigns

Placement within global media to enhance credibility and reach

Outdoor Campaigns

Strategic billboard presence across the Algarve

These channels ensure your property is not only marketed, but contextualised within the Algarve’s wider lifestyle and investment narrative.

Sales Collateral & Global Positioning

A CONNECTED STRATEGY - NOT ISOLATED CHANNELS

What deﬁnes our approach is not the number of tools used, but how they work together to create that connected channel of opportunity. Each element - global network, digital exposure, buyer targeting, editorial positioning, is aligned into a single, cohesive strategy.

Because in this market: Visibility creates interest. Positioning creates intent. Alignment creates results.

CURATED HOMES.

PROPRIEDADES SELECIONADAS

The Global Network

As an oﬃcial co-branded associate of the Knight Frank network, we are connected to the Knight Frank International portfolio. This includes access to the Knight Frank website, social media platforms, international property platforms, annual reports and publications such as The Wealth Report, Quantifying ESG in real estate, The Alpine Report, The View, and Active Capital - including The Intelligence Talks publications and podcasts.

We are delighted to celebrate this association with Mapro Real Estate that further strengthens our already impressive Portuguese network.

Our London and Global International teams are excited to work closely with Mapro to promote some of the superb opportunities that this region boasts in both a proactive and innovative manner.

Having worked closely with Suzana and her team, I can say with enormous conﬁdence that they epitomise our core beliefs with an excellent quality of service, in depth market knowledge as well as, of course, being trusted advisors to all our clients.”

ALEXANDER KOCH DE GOOREYND PARTNER, KNIGHT FRANK INTERNATIONAL PRIVATE OFFICE

The Global Network

Our association with Mapro Real Estate goes from strength to strength as we look to expand our exceptional Iberian network. Our dedicated International Desk in our global HQ in London and our wider Global Network work hand-in-hand with Mapro to promote some of the ﬁnest properties available in the region in a tailored and eﬀective manner. Having worked across Knight Frank's international network over the last 13 years, I am hugely looking forward to our continued success with Mapro.”

JACK HARRIS

PARTNER – INTERNATIONAL RESIDENTIAL

The Global Network

THE KNIGHT FRANK INTERNATIONAL DESK

Access to over 500 offices across the globe including Africa, Asia Pacific, Europe, The Middle East and America. The International Desk works hand in hand with the Private Office, a fully integrated residential and commercial real estate advisory team, advising and transacting for high net worth individuals, family offices and their advisors. There are four dedicated Private Office Teams based in London, Dubai, New York and Singapore providing a joined service for Knight Frank private clients. In addition, the London Private Office team are responsible for travelling and managing clients in 14 wealth hubs around the world, including the US, Monaco, UAE, Qatar, India, Singapore, Hong Kong and China.

WEBSITE

Knight Frank’s monthly average page views are over 3.4 Million and boasts an average number of 1.3 Million visitors from over 185 countries. An integral part of marketing your property not only to the platforms used by Mapro but to a broader more international network globally.

DIGITAL MARKETING

Alongside Knight Frank’s comprehensive property listing on their website viewed by over 14 Million people in 22 Languages, their expert digital marketing team brings added value by investing in targeted digital display advertising and optimising its visibility on search engines. The knightfrank.com/blog oﬀers further exposure to your property too.

SPORTS & ENTERTAINMENT DESK

As part of the Private Oﬃce, Knight Frank holds a speciﬁc Sports and Entertainment department where the specialised team use the International network to connect them to their clients’ requirements.

GLOBAL PR OUTREACH

Knight Frank employ their highly skilled inhouse PR team to communicate with key media contracts across the globe searching to promote opportunities within their international audiences.

Viewing & Reporting Process

VIEWING & REPORTING

Buyer Qualiﬁcation

Conﬁdentiality

Viewing Feedback

Oﬀer Negotiation

Documentation Validation

Reporting

VALID PROPERTY DOCUMENTS

Land Registry (Registo Predial)

Tax Document (Caderneta Predial)

Habitation License (Licença de Habitação)

Energy Certiﬁcate (Certiﬁcado Energético)

Council Approved Plans (Telas Finais)

Property Documents (Ficha Técnica)

EXCLUSIVE VS. MULTI-AGENCY REPRESENTATION

While listing your property with multiple agents is relatively common in Portugal, it's important to consider the potential drawbacks. Many agents advertise on the same property portals, which can result in your property appearing multiple times with diﬀerent branding, prices, or details. This can create confusion for buyers and its over exposure may send a negative signal about the property's marketability.

Opting for an exclusive mandate allows:

Cohesive Marketing

Better Buyer Management

Stronger Negotiating Position

At Mapro Knight Frank, all marketing and advertising costs are included in our service, and fees are only payable upon a successful sale.

In Portugal, agency fees typically amount to 5% + VAT and are paid by the seller. The agent’s invoice is deductible against Capital Gains Tax (CGT). Payment is usually structured in two stages: 50% upon signing the CPCV (Promissory Contract) and the remaining 50% at deed completion.

Testimonials

CR QUINTA DO LAGO

Sandra was fantastic from start to ﬁnish — always available, professional, and supportive throughout the whole sales process. She made everything smooth and stress-free. Highly recommended!

Mapro sold my property in 2024. I found Sandra and her team to be very helpful, professional and eﬃcient. I would have no hesitation in recommending Mapro.

No matter how long and torturous the sale of our villa became it was Sam at Knight Frank, Quinta, that rescued us! He didn’t stop in the pursuit of this sale and completion. Faced with many hurdles, Sam persevered with composure, positivity and had a “can do” approach throughout. We couldn’t have done it without you Sam. Thank you.