Not All Employee Mistakes Are Created Equal: How to Turn Errors into Growth Conversations
by Tom Hoffert, Chief Executive Officer
Every leader says they want accountability. Far fewer are clear on what accountability actually looks like when something goes wrong. Too often, employee mistakes are treated as equal offenses, met with the same corrective tone or disciplinary response, regardless of context. The result is predictable: defensive employees, reduced initiative, and missed opportunities to develop talent.
The reality is straightforward. Not all mistakes are created equal, and effective leaders know how to tell the difference. What separates high-performing cultures from fragile ones is not the absence of errors, but the discipline leaders show in how they respond when errors occur.
The first distinction we, as leaders, must make is between Learning Mistakes and Execution Mistakes. Learning Mistakes happen when employees are doing something new, stepping into unfamiliar territory, or experimenting to improve a process. These errors are not only inevitable, but they are also necessary. When leaders punish Learning Mistakes, they quietly teach their teams to stop learning. The coaching conversation in these moments should center on reflection: What did we expect to happen? What actually happened? What will we do differently next time? The leader’s role here is curiosity, not correction.
Execution Mistakes are different. These occur when expectations are clear, the employee has the capability, and the task is routine. Missing a deadline, failing to follow an established process, or overlooking critical details typically fall into this category. These errors signal a breakdown in focus, systems, or priorities. Growth conversations still matter, but the tone is firmer. Leaders should reinforce standards, clarify expectations, and address what interferes with reliable execution. This is not about blame. It is about reinforcing consistency and trust.
A third category is often mislabeled as a mistake when it is actually a behavioral issue. Repeatedly ignoring feedback, cutting corners, or disregarding team norms are not skills gaps. They are choices. Treating these behaviors as simple errors undermines culture and frustrates high performers who carry the weight for others. These conversations require clarity and resolve. Leaders must be explicit about expectations and consistent in their follow-through.
What matters most is that leaders slow down before reacting. The instinct to immediately correct or criticize is understandable, especially under pressure. Growthoriented leaders pause long enough to diagnose the situation. They ask a simple but powerful question: What kind of mistake is this, and what response will strengthen the individual and the team over time?
These responses shape psychological safety in practical ways. When employees know that thoughtful mistakes will be met with coaching rather than punishment, they take ownership sooner and surface problems faster. At the same time, when they see standards and values enforced consistently, confidence in leadership increases.
Turning mistakes into growth conversations does not mean lowering the bar. It means leading with intention. It requires leaders to balance empathy with discipline, support with clarity. That balance is where development becomes durable rather than performative.
Over time, teams led this way become more resilient. They recover faster from setbacks, adapt more effectively to change, and hold themselves accountable without constant oversight. The organization does not become mistake-free, but it does become stronger, more capable, and more trustworthy.
The Bottom Line
Mistakes are inevitable. Mismanaging them is optional. Leaders who respond with discernment transform everyday errors into moments of coaching, accountability, and sustained growth. 503.
TERTIARY LOGO
Above
Salem Mayor Julie Hoy and Salem City Councilor Vanessa Nordyke debate at the Forum Speaker Series in January 2026 (photo by Zak Stone Photography)
Cover
(Top to bottom): Former Oregon Governor Dr. John Kitzhaber, Salem Mayor Julie Hoy, and Salem Police Chief Trevor Womack at the Forum Speaker Series (top and middle photos by Zak Stone Photography).
Welcome Newest Chamber Members
5ive Marketing LLC
A Graceful Transition to Senior Living
Angela for Oregon
April & Brian McVay, HomeSmart Realty Group
Assured Exteriors
Banner Homes
Bonnie Milletto, Speaker & Author
Branches Salem
Businesses for Community Cellar 54
Century 21 Northstar
Chris for Salem
Clutch Property Management
ConKraft Construction, Inc.
Cornerstone Caregiving
Cox Electric, Inc.
Crystal Greens Landscape
Deanna for Salem
DevNW
DoneRite Plumbing & Drain, LLC
Dr. Jumesha Wade Coaching & Consulting
Enhanced Visitor Experience LLC
Express Employment Professionals
Four Corners Landscaping LLC
Fred Thompson MBA Insurance Company
Grit and Grace Enterprises
Harriscos - Industrial Outfitters
Harry Ritchie’s Jewelers
HomeSmiles Salem
I Assist Mobility Group, i AMG Institute of Technology
J Scott Builders
Let’s Work SD
Lion Heart Estate Sales LLC
Mackin’s Auto Body Salem
Manny for Salem
Marion Polk County Medical Society
McDonald’s Restaurant
Metrognome
MV Advancements
North Santiam Paving Co.
Northwest Mobile Catering
Northwestern Home Loans
OnBrand Photography LLC
Powered by Catalyst LLC
PW Pole Barns, LLC
Re:Source
Recovery Outreach
Community Center (ROCC)
Riverstone Partners
Ron Liedkie HomeSmart Realty Group
Rushlight Agency
Sabrina Dikeman - Works Real
Estate
Satin & Stone
See Ya Later Foundation
Serengeti Care
Snyder Vending
Southwest Dietitian Group
Spray-Net Willamette Valley
Storage 4 Less
Tailored Organizing
Terrall Piano Studio
The Gate Youth Association
Tracy for Oregon
Valley Access Systems
Wingman Home Services LLC
Work with Miller LLC
Interested in joining the Salem Area Chamber of Commerce?
For more information, contact Membership ManagerJackie Roché at jroche@salemchamber.org
Tax Resolution Ser vices
Your Voice, Your Vote: Making a Difference in the May Primary Election
Before I turned 20, a few things happened that I will never forget.
I attended my first concert, which was by “The King,” Elvis Presley. I experienced my first car accident, a scary rollover. I was indirectly hit by lightning (some of you might say, “that explains a lot”) during football practice at Portland State University.
But even amidst all those major life events (both good and bad) in a short span of time, I also clearly remember the first time I voted, which was on November 6, 1984.
I remember my dad taking me to the voting booth at Turner Elementary School. We sat in his car as he reviewed the voter’s pamphlet with me. I’m sure he thought he had to convince me how to vote, but I told him I had already read it. He stressed that voting was a privilege and a duty of living in America. Then he said, “Vote for Ronald Reagan.” I didn’t know at the time, but my first vote would be for the man whom many consider the greatest president we’ve had in the last 60 years.
Today, I am still proud of that vote, but prouder that I’ve retained the lesson that our voices and votes matter. It’s a lesson and a memory that has stuck with me, which I gladly share here with you as we encourage everyone in our community (not just Chamber members) to get out and share their voice.
Of course, our next opportunity to share our voice will come this spring with the next Primary Election (May 19, 2026). As our families and our business community continue to face unrelenting economic challenges and important legislative decisions, this will be a key moment for us to make an impact. Critical community issues and races for Salem Mayor, Salem City Council seats, Marion and Polk County Commissioner positions, and more will need our input. It’s imperative that we not remain silent as these decisions are made and use the power of our voice and our vote to carve a brighter path for our
by Ted Ferry, State Farm Insurance
community.
At the Salem Area Chamber of Commerce, we are committed to Business and Economic Advocacy, so please share your voice, your concerns, and the challenges you face with us. At the same time, we’ll continue to bring the important conversations and decision-makers to you, with our programming and communications, so you are informed on the issues and policies that matter to you and your business. All you need to do is tune in, stay engaged, and vote!
There are many ways we can make a difference in our communities, but one of the easiest is voting. Please join me in voting this May as we remind ourselves once again that our voice and our vote matter. 503.
What if your effort made all the difference ?
What if your idea launched a program that saved thousands of acres from wildfire? What if you funded school lunches that fed the next generation of Oregonian ingenuity? What if you gave yourself the audacity to ponder how to make Oregon even better? Maybe you start a scholarship. Or support a nonprofit — or become a volunteer. We’re your statewide community foundation, and together we turn your ‘What ifs’ into powerful ‘Why nots.’ What if you joined us?
Your Chamber
EXECUTIVE COMMITTEE
President TED FERRY State Farm Insurance
Past President
MIKE HERRON VIP’s Industries
President-Elect
ANGELA WILLIAMS Huggins Insurance Services, Inc.
Vice President –Advocacy
RICH DUNCAN Rich Duncan Construction
STAFF
TOM HOFFERT Chief Executive Officer
JACKIE ELLERBROCK Operations Director
Vice President –Events & Programming
JIM VU Core Solutions Consulting
Treasurer
RYAN DEMPSTER Willamette Valley Bank
Secretary
BRANDON BLAIR Summit Wealth Management
BOARD MEMBERS
JONATHAN
CASTRO MONROY Castro Monroy Group
TAMMY DENNEE Oregon Cattlemen’s Association
ANNEMARIE DUFAULT Anthem Strategists
JEFF DUNN Lineage Logistics
PAM FAHNDRICH WhirLocal Salem
TREVA GAMBS Gamberetti’s Italian Restaurant
DAN JOHNSON Marketing & Communications Manager
JACKIE ROCHÉ Membership Manager
Member Services
EVA PORRAS Membership Engagement Coordinator
CHRIS THOMPSON Workforce Development Specialist
Ribbon Cutting at Northwestern Home Loans
RIBBON CUTTING REQUEST FORM
Let’s celebrate! Ribbon Cuttings are a complimentary service the Salem Area Chamber of Commerce provides to members at the Connector level and above that have just started a new business, have moved to a new location, or recently undergone a remodel. As the business owner, you have the option of making this event as simple or as elaborate as you wish.
Be sure to fill out a request form at salemchamber.org/ ribboncuttingform to book your date now!
TODD GRANETO SAIF
ROGER HOY Geppetto’s Italian Restaurant
DARYL KNOX Aldrich CPAs + Advisors
JENNIFER MARTIN First Commercial Real Estate
KATYA MENDEZ Northwestern Mutual
DR. SALAM NOOR
Mountain West Center for Community Excellence
DIANE MCLARAN
McLaran Enterprises, Inc.
BILL RIECKE Bark Boys, Inc.
QUANDRAY
ROBERTSON
Q’s Corner Barbershop
ALAN SOREM
Saalfeld Griggs, P.C.
JIM SPARKMAN HomeSmart Realty Group
ZAK STONE Zak Stone Photography
JAMESON GIDEON Director of Business Advocacy
KELLI GASSMAN McLaran Leadership Foundation Program Director
ELSIE DEVINE
JUDY FISHER
KIRSTIE RUDICH CTEC Business Liaisons
HOSTING A GREETERS
Greeters is the largest and most active business networking opportunity in the Salem area. Greeters is available to all Salem Area Chamber of Commerce members (and their employees). Applications are due a week from booking your date. Requests are taken on a first-come basis. Members will be put on a wait list once the calendar year is full. Members can host Greeters once in a calendar year. salemchamber.org/host-greeters-application
Greeters at Freeman Motor Company
Azucena’s Cleaning, LLC
Providing Trusted, Thorough Service for Homes and Businesses Across Oregon’s Mid-Valley
Azucena’s Cleaning, LLC is more than a residential and commercial cleaning company serving Salem and the surrounding Mid-Valley communities — it is the embodiment of perseverance, professionalism, and purpose. Recently honored as the Small Business of the Year (2025) by the Salem Area Chamber of Commerce, Azucena’s Cleaning continues to raise the standard for quality service while staying deeply rooted in community values.
Licensed, bonded, insured, and proudly MBE/WBE/ESB Certified (#9492), Azucena’s Cleaning has built a reputation for reliability, thoroughness, and care. But behind the sparkling homes and polished office spaces is a story that makes the company’s success even more meaningful.
A Foundation Built on Hard Work Owner and Founder Azucena Alvarez was raised in Mexico, where she began cleaning at just eight years old — helping her parents and grandparents simply because that’s what family did. When she moved to the United States at 20, she faced enormous obstacles. She didn’t speak English. She had no car. She had little financial stability. And she had a two-year-old son in a stroller.
What she did have was determination.
Azucena began cleaning homes, walking from job to job with her son. As clients noticed her attention to detail and strong work ethic, her business grew by word of mouth. She later
Reasons to Reach Out to Azucena's Cleaning, LLC:
• Residential Recurring Cleaning (Weekly, Bi-Weekly, Monthly)
• One-Time & Spring Cleaning
• Move-In / Move-Out Cleaning
• Commercial & Office Cleaning
• New Construction Cleaning
• Interior & Exterior Window Cleaning
• Hardwood & Carpet Care (including carpet cleaning specials)
• Special Services & Custom Cleaning Plans
• Flexible Scheduling
• Window Washing, Power Washing & Junk Removal
learned to ride a bike to expand her reach. Eventually, her husband taught her to drive so she could serve even more families — sacrificing by sharing their only vehicle so she could build her dream.
In 2012, Azucena officially registered Azucena’s Cleaning, becoming licensed, bonded, insured, and hired her first employee. From designing her own business cards to learning English through classes she attended while cleaning in exchange for tuition, her journey reflects resilience at every stage.
When accepting the Small Business of the Year award, Azucena shared:
“This award is not just for me, it’s for my husband, who made sacrifices so I could chase this dream. It’s for my children, who were my motivation every step of the way… And this is for every immigrant, every woman, every mother who’s been told ‘you can’t.’ I’m here to say, you can.”
Professional Cleaning with Purpose
Today, Azucena leads a growing team committed to professionalism,
safety, and quality workmanship. The company offers flexible scheduling and customized service plans to meet the needs of both homeowners and businesses.
Azucena’s Cleaning uses approved cleaning methods with a focus on safety and skill. The team is bilingual, highly trained, and dedicated to maintaining the highest standards. The company’s mission is simple: take pride in doing the job so clients can enjoy the results.
A Community-Centered Business
Azucena’s Cleaning serves Salem, Monmouth, Independence, Dallas, Albany, Corvallis, and Lebanon — not just as a service provider, but as an active and grateful member of the community.
During her award acceptance speech, Azucena expressed that heartfelt appreciation:
“I want to thank you from the bottom of my heart to every business, organization, and community member that has supported Azucena’s Cleaning on my journey. I simply wouldn’t be here without you.”
Her success represents more than business growth — it represents opportunity, courage, and giving back. From humble beginnings to leading an award-winning company,
Azucena’s Cleaning stands as proof that hard work, integrity, and heart truly make a difference.
As the company continues to grow, one thing remains constant: a commitment to excellence and a deep gratitude for the community that made it all possible.
To learn more about the company’s services, visit azucenascleaning.com 503.
Azucena's Cleaning accepts the Salem Chamber's 2025 Small Business of the Year Award.
Hear No Evil Oregon’s Premier Audio/Video Experts Since 1978
Since 1978, Hear No Evil has been turning up the volume on what’s possible in home and mobile entertainment. What began in a converted gas station on the corner of 17th and Market Street NE in Salem has grown into one of Oregon’s leading specialists in performance audio/video, home automation, and integrated technology solutions.
From the very beginning, Hear No Evil was ahead of its time. In an era when car audio was barely considered a standalone industry, Founder Chris Rasmussen saw the potential. The company initially focused on car audio and security systems, building a loyal customer base through quality products and meticulous installation. By 1988, Hear No Evil expanded into home audio and video, opening its current location at 2290 Commercial Street NE and stepping fully into the world of immersive home entertainment.
Evil focuses on thoughtful system design and professional installation. Attention to detail matters, especially the details you don’t see, like expertly hidden wiring and clean finishes.
Today, nearly 50 years later, the company remains proudly independent — small enough to keep it personal yet experienced enough to handle projects of any size.
Built on Relationships
Since the beginning, Hear No Evil’s business has been built on relationships — with its customers, vendors, and employees.
Rasmussen has previously reflected on this philosophy, sharing, “We’ve built something special here, and it’s not just about the products we sell — it’s about the experience, the relationships, and doing things the right way.”
With long-standing partnerships across the industry, the company has access to thousands of top-tier products, allowing its experts to design customized systems tailored to each client’s goals and lifestyle.
Elevating Entertainment at Home, On the Road, and Beyond
Hear No Evil offers comprehensive solutions across residential, mobile, and commercial markets.
Whether integrating lighting, climate control, and security into one seamless smart home platform or designing a dedicated theater room with precision acoustics, Hear No
On the commercial side, the team works with restaurants, offices, and businesses of all kinds to modernize music systems, enhance surveillance, and create efficient video conferencing spaces that improve day-to-day operations.
An exciting and developing new arm of business for Hear No Evil is in architectural lighting, a space the company has invested in with the completion of its Ketra Certified Showroom. Here, the business showcases Ketra’s adjustable lighting products, which can change color temperature and intensity levels to match the desired mood, time of day/night, or the natural/external light, creating the perfect lighting for any space at any time.
A Team of Specialists
Hear No Evil’s strength lies in its people. From Chris Rasmussen’s decades of leadership, to his son, Andrew Rasmussen’s service-oriented approach to running the business’ retail side and General Manager Scott Ladd’ s oversight of home system design and installation, the team blends technical expertise with genuine enthusiasm.
Team members bring diverse passions — from motorsports and motorcycles to music festivals, photography, gaming, and outdoor adventure — but share one common goal:
delivering high-quality systems and exceptional customer experiences.
That culture of pride and collaboration is evident in every project.
Rooted in Salem, Focused on the Future Operating from its Commercial Street showroom, Hear No Evil continues to evolve as technology does. From architectural lighting design to advanced automation systems, the company is constantly exploring new ways to improve how people experience sound, video, and smart living.
Hear No Evil may not be the largest store in Oregon, but it doesn’t aim to be. Instead, it focuses on expertise, relationships, and delivering systems that enhance how we enjoy everyday life.
For those seeking smarter homes, better sound, cleaner installs, and customized solutions, Hear No Evil proves that great technology is about more than equipment — it’s about experience.
Reasons to Reach Out to Hear No Evil:
• Custom Home Theater Design & Installation
• Distributed & Whole-Home Audio
• Architectural lighting & Lighting Design Services
• High-Performance Two-Channel Audiophile Systems
• Outdoor Entertainment Systems
• Car Audio & Video Systems
• Custom Subwoofer Enclosures
• Remote Start & Radar Detection
• Marine & Powersports Audio
• Home Automation & Smart Home Integration
• Lighting & Shade Control
• Networking Solutions
Jennifer Valdez
Jeff Kennard
Partner Kevin Gienger
White’s Restaurant
A Local Institution Serving the Salem Community Since 1936
In a city that has grown and changed over the decades, White’s Restaurant stands as a beloved constant. Known as Salem’s oldest diner, White’s has been serving the community since 1936 — dishing up hearty breakfasts, classic comfort food, and a welcoming atmosphere that feels like home.
Located at 1138 Commercial Street SE, White’s Restaurant is more than a place to eat. It’s a gathering spot where generations of families, bluecollar workers, retirees, and weekend brunch crowds have shared meals and memories for 90 years.
A Legacy Rooted in Service White’s story began in the early 1930s when Charles and Myrtle White owned White’s Tip Top Lunch in Salem’s Hollywood District. In 1935, they moved their family to South Commercial Street and built a new restaurant next to their home, opening White’s Lunch in 1936.
From the beginning, service and customer satisfaction were at the heart of the business. Early menus proudly emphasized their commitment to customers. Original hours stretched an impressive 17 a day (from 8 a.m. to 1 a.m.), seven days a week. A “plate lunch” in those early days included meat, two vegetables, trim, bread, a beverage, and dessert
On March 4, 2026, White's Restaurant celebrated its 90th anniversary with a Ribbon Cutting.
for just 35 cents.
Ownership remained in the White family for generations, with each era bringing thoughtful updates while preserving the diner’s core values and classic recipes. Today, owners Mike and Nicole White (who purchased the Salem icon in 2024, becoming just the fourth owners in the restaurant’s 90year history) carry that legacy forward, blending respect for tradition with a love for the Salem community.
Fresh, Cooked-to-Order Favorites White’s Restaurant prides itself on food that is fresh daily and cooked
to order. Generous portions, friendly staff, and long-standing recipes have made it a local favorite for breakfast and lunch alike.
The diner is home to iconic menu items that regulars return for again and again — including Don’s Big Mess, Corned Beef Hash, White’s Famous Biscuits and Gravy, and Maynard’s Meatloaf.
From towering hotcake breakfasts to the legendary “15 & ½” biscuit and gravy plate, White’s menu is designed for those who appreciate classic diner fare done right.
Reasons to Reach Out to White's Restaurant:
• Hearty Breakfast Favorites (Steak & Eggs, Chicken Fried Steak, Ham & Eggs)
• White’s Famous Biscuits & Gravy (Full or Half Orders)
• Don’s Big Mess (Full, Half, or Mini)
• Made-to-Order Omelets (including “The Awesome Omelet”)
• Homemade Soups (including Tom’s Chili and Clam Chowder)
• Classic Sandwiches (Reuben, French Dip, Turkey Club, BLT)
• 1/3 Pound Fresh Ground Chuck Burgers
• Maynard’s Famous Meatloaf
• Daily Specials (Pot Roast, Schnitzel, Eggs Benedict & more)
• Gift Coins in $10 denominations
Stories Behind the Recipes
One of the most colorful chapters in White’s history belongs to Maynard’s Meatloaf. The recipe traces back to longtime Salem barber and radio personality Maynard Drawson. After suggesting improvements to what he felt was a dry meatloaf, the owner at the time began jotting down notes. Soon after, “Maynard’s Meatloaf” appeared on the menu — and it’s been a favorite ever since.
Then there’s Don’s Big Mess — a local legend that predates modern breakfast skillets. Loaded with bacon, sausage, ham, vegetables, hash browns, and smothered in White’s famous sausage gravy, it remains a rite of passage for first-time visitors.
90th Anniversary Celebration
On March 4, 2026, White’s hosted a special 90-year anniversary celebration that included a ribbon-cutting ceremony with staff, community
supporters, and the Salem Chamber. Owner Mike White and Salem Mayor Julie Hoy addressed the group, with White thanking the community for its longstanding support while Mayor Hoy recognized White’s for its longevity and emphasized the importance of supporting local and historic institutions, such as White’s.
As a thank-you to its loyal customers, White’s also celebrated the occasion by featuring 1936-era prices on its menu for the day and by offering opportunities to meet members of the founding White family and the current owners. The day provided guests with the opportunity to share stories and their favorite White’s memories while also revisiting classic menu items.
A True Community Diner
Nine decades after first opening its doors, White’s remains committed to the same simple formula: fresh food, friendly faces, generous portions, and recipes that stand the test of time.
In a fast-changing world, White’s Restaurant proves that tradition — when done well — never goes out of style.
Open Monday through Saturday from 6 a.m. to 2 p.m. and Sundays from 8 a.m. to 2 p.m., White’s Restaurant continues to be a dependable part of Salem’s daily rhythm and remains a favorite destination for both locals and visitors looking to experience a slice of Salem’s history.
Learn more, view the menu, and order online by visiting whitesrestaurant1936.com. And experience the history of White’s yourself by visiting the Commercial Street landmark! 503.
your bottom line with Complete Managed IT Pay for your uptime, not your downtime with one flat fee !
Chris Cummings
Mike and Nicole White at the Ribbon Cutting.
Maynard Drawson.
The 2026 Legislative Short Session:
The Chamber’s Business Advocacy, Engagement & Key Outcomes
The 2026 Regular (short) Legislative Session was a whirlwind of legislation with 304 bills, resolutions, and memorials introduced during the 35-day Legislative Assembly. Under truncated timelines, the business community had to react swiftly to legislation that would impact small businesses and local economies.
In our business advocacy work this session, the Salem Chamber worked closely with its contracted lobbyist, Nicole Palmateer Hazelbaker of Bravio Communications, and partnered with business organizations, including the Oregon State Chamber of Commerce (OSCC) and other local chambers across the state, to gather the most up-todate information, coordinate lobbying efforts, and provide testimony and key communications with legislators.
The Salem Chamber submitted 12 written testimonies to House and Senate Committees and sent 27 personal letters and emails to our locally elected representatives, senators, and even legislative members who were potential swing votes in both chambers, following proposed bills as they moved throughout the legislative process.
While there were numerous points of contact with proposed legislation, here are a few of the important actions and outcomes that our local business community should be aware of at the adjournment of the 83rd Legislative Assembly.
Protecting Businesses from Lawsuit Liability & Workplace Standards Boards
HB 1505 is a reiteration of HB 3838 from last session, which sought to establish a Home and Community-Based Services Workforce Standards Board for our Home Care, Direct Care, Direct Support Professionals, and CommunityBased healthcare workers that would increase costs for Oregonians and Medicaid providers.
This proposed bureaucratic mechanism would establish an 11-member board, spending crucial Oregon tax dollars to operate and implement new workplace standards like compensation rates, professional development, educational criteria, paid leave, and retirement benefits. This board would have regulatory authority like a state agency. Oregon already has some of the strongest workforce protections in statute, and Home Care, Direct Care, and CommunityBased professionals already operate in a highly regulated industry under the supervision of multiple agencies. For instance, many in-home healthcare providers already pay wages above the state-funded reimbursement rate. Through industry and business association advocacy efforts, this bill did not pass this session, and workplace issues will continue to be addressed through existing state agencies pursuant to legislative directives.
HB 4098 would have authorized a private right of action
and class actions under Oregon’s Unlawful Trade Practices Act, but Oregon already has a system to protect consumers against alleged violations of insurance regulations through the financial regulation division of the Oregon Department of Consumer and Business Services (DCBS) and the Insurance Commissioner. The complaint process under the DCBS can investigate, order restitution, payment of claims, and levy fines. Third-party lawsuits lead to higher premiums and reduce access to coverage, and those costs get passed on to the consumer. Through coordinated multi-organization efforts, Oregon businesses seeking to remain competitive and provide job opportunities were successfully protected by stopping this bill’s advancement through the legislative process.
Transient Lodging Taxes (TLT)
The Salem Chamber worked closely with the Oregon Restaurant and Lodging Association (ORLA) and the OSCC to advocate for protecting the state’s TLT program as was originally intended.
Oregon’s TLT was designed to reinvest these tax dollars into our tourism promotion and destination development. This program has been successful in incentivizing visitor and tourist spending in our local economies, creating employment opportunities, and increasing state revenue.
In the Salem area alone, visitor spending generates $782 million per year and supports 7,500 local jobs.
Many local chambers of commerce rely upon the TLT funding for visitor centers and the dissemination of travel information. This crucial service promotes tourist destinations and attractions, as well as generates activity for the ancillary businesses, which provide jobs in our communities.
Nicole Palmateer Hazelbaker, the Salem Chamber's contracted lobbyist.
Cascade Foot Center. Photos by Zak Stone Photography.
HB 4134 drafters wanted to raise revenue for Recovering Oregon’s Wildlife Fund. This bill raised the TLT from 1.5% to 2.75%, with additional revenue generated going to the Oregon Department of Fish and Wildlife (ODFW) and the State Department of Agriculture, two state agencies that already have access to general fund dollars, federal support, and license revenue. Additionally, new funding is allocated to other state departments, including the Department of State Police and the Oregon Department of Justice.
While wildlife management, wildfire mitigation, and
conservation efforts are extremely important issues, that should be funded elsewhere without increasing the TLT and redirecting funds making Oregon less competitive for tourism. Redistribution of TLT funds will likely have diminished returns as tourism promotion becomes underfunded, hindering the very industry tasked as a new revenue stream. This bill proposed a significant departure from the original intent of the TLT program, and unfortunately, this legislation passed, despite organized efforts to stop its advancement.
HB 4148 was originally drafted to redistribute the allocation of TLT funds, reducing the tourism funding from the current 70% allocation by increasing the local government distribution from 30% to no less than 40% and no more than 60%. Faced with organized opposition from the business community, this bill was amended, which distributed the TLT funds, allocating 50% for tourism promotion and 50% for local governments. This amendment also included a provision creating small business resilience grants from the 50% dedicated tourism funding, but our small businesses need customers much more than grants, and customers respond to tourism and marketing promotion. Unfortunately, despite cross-organizational
Oregon House Representatives Tom Andersen, Ed Diehl, and Kevin Mannix meet with the Youth Leadership Project cohort.
advocacy to stop this bill, this amended version of HB 4148 was passed last session and is awaiting the Governor’s signature.
Concerns remain that these TLT bills will likely diminish the program's success, making Oregon less competitive for tourism while disincentivizing our state as a destination for conventions, outdoor sporting recreation, agritourism, historical site visitation, and major event attractions.
Federal Tax Disconnect
SB 1507 was introduced to “disconnect” Oregon from the federal tax code regarding several provisions of H.R.1 (also known as “The Big Beautiful Bill”). The disconnect provisions include interest deductions for vehicle loans, personal income tax exclusion for gains derived from the exchange or sale of qualified small business stock, and the bonus depreciation for business investment in machinery and equipment placed into service in tax years 2026 and beyond. This bill sought to raise $300 million to assist with balancing the state budget. These provisions disadvantage Oregon because businesses in other states can take advantage of federal tax codes that, unfortunately, incentivize relocation outside our state. We compete with 49 other states to
locate and operate a business. All efforts to make Oregon more competitive will encourage job creation and promote prosperity for our citizenry. This bill passed and awaits the signature of the Governor.
Advocacy for You & Our Business Community
Through your partnership, the Salem Chamber actively represented our Salem business community during the short session, and we’ll continue to do so by remaining resolute in our commitment to advance pro-business policies that help Salem citizens find the jobs they've always wanted and start the businesses they've always dreamed of. Keeping our members involved and engaged helps develop more reflective policy positions and shape the bills that affect our small business community.
Working alongside the Oregon State Chamber of Commerce and our contracted lobbyist, we amplify the voice of Salem’s business community and advocate effectively on issues that matter most to our members. We look forward to continuing this important work with you and maintaining strong engagement throughout the campaign season and the work ahead at the city, county, and state levels. 503.
McLaran Leadership Foundation: New Webpages & Enrollment for 2026–2028 Leadership Cohorts
The McLaran Leadership Foundation is pleased to announce the launch of new webpages on SalemChamber.org showcasing its various programs, including Leadership Salem, the Youth Leadership Project, and Salem Emerging Leaders. For those unfamiliar with each of these programs, here is more information.
Leadership Salem participants receive a comprehensive overview of the Salem area — its realities, opportunities, and challenges. Leadership Salem is a strategic cohort designed to have participants meet key business, government, nonprofit leaders and decision-makers, while receiving an introduction to community resources by way of tours, panels, and speakers.
Each of the 10 one-day sessions focuses on a different theme: Team Building, Community History, Legal/Criminal Justice, Natural Resources, Business & Commerce, Local Government, Education, Community Resources, Leadership, and a unique-to-the-cohort Community Project. The program prepares participants to serve in impactful leadership roles throughout our community and to develop key career-long relationships with other professionals within vested businesses and nonprofit organizations across the Salem community.
The 2026–2028 Leadership Salem open enrollment begins on May 1, 2026, and applications are accepted via the Salem Chamber website. For Salem Chamber members, there are several membership levels where a portion of the membership fee can be applied to the enrollment tuition.
The Youth Leadership Project is a two-year program offering local high school students an opportunity to engage with Salem’s diverse and vibrant businesses and nonprofit communities. Following the winning programming formula of Leadership Salem, students engage in monthly day-long themed program days that feature industry leaders, presentations on leadership topics, professional development training, team-building activities, and tours of area landmarks. During the second year of the program, participants serve on an area nonprofit board, choosing from 25 different nonprofit organizations.
Throughout the program, students develop a greater understanding of the inner workings of their community, engage with key leaders, and learn about possible career opportunities. Both private and public high school students in Salem and Keizer can apply in their junior year. There is no cost to participants for this program, but
2025-2027 Youth Leadership Project Cohort on Local Government Day, February 4, 2026.
opportunities are limited to 25 students. Like Leadership Salem, applications are accepted online via the Salem Chamber website.
Salem Emerging Leaders programming features a series of monthly and quarterly events geared for individuals in the early stages of their careers (40 years old and under) who want to connect with other young professionals to grow their network while building their own expertise.
The Coffee Social is a monthly event hosted on the last Thursday of each month at local Salem establishments featuring a guest speaker or activity. Gatherings also include the quarterly Lunch with Leaders event, which hosts a key leader from industry, government, or the nonprofit sectors. Finally, Salem Emerging Leaders also offers another quarterly event, After Hours, which is designed to be casual, fun, and engaging. Past After Hours events have included a Salem Emerging Leaders Night with Salem Capitals Basketball, a summer barbecue, and much more. To learn more about upcoming Salem Emerging Leaders events, visit SalemChamber.org and click on the Calendar.
For more information about one of the leadership cohorts or event registration for McLaran Leadership Foundation programs, contact Program Director Kelli Gassman at Kelli@SalemChamber.org or via phone at 503-581-1466, extension 316 503.
The Forum Speaker Series:
The Salem Business Community’s Monthly Gathering for Impactful Conversations and Powerful Connections
On the second Monday of each month (September-May), the Forum Speaker Series brings high-ranking public officials, elected leaders, business CEOs, and industry experts to Salem for community conversations that address the current issues impacting business.
In its role as a convener of business and community leaders, the Salem Chamber hosts and leads more than 100 events and gatherings each year. While this dynamic calendar is designed to provide a plethora of opportunities for every Salem-area business looking to get more involved and connected with their customers and industry peers, the Forum Speaker Series has remained our Chamber’s flagship gathering for decades, connecting both business leaders and their employees to the issues and decision-makers that are shaping the future of our entire region.
From its early years, the Forum Speaker Series’ purpose has been to inform, inspire, and, at times, challenge its audience. By hosting speakers from a wide range of industries and perspectives, the series serves as a platform for thoughtful discussion on the most pressing topics facing the community. At the same time, the series has provided local businesspeople with a direct line of communication to key leaders (during the question-andanswer portion of the luncheon, following the keynote
presentation), offering additional value to Chamber members and community members alike.
Whether it’s networking and making new business connections over lunch at the Salem Convention Center or taking the lunch hour to inform themselves on critical community issues, Forum Speaker Series attendees are continuing to benefit in a space that brings leaders together, fosters open dialogue, and explores big ideas.
Renewed Energy at the Forum in 2025-2026
Forum Speaker Series attendance and participation have remained strong, with gradual growth after 2020, when the series was forced to move to a virtual format for one Forum season. However, the series is experiencing renewed energy this season, with attendance of more than 200 for each of the luncheons since May 2025, significantly above the approximately 150 average attendance that Forums were drawing in recent years.
The increased engagement is encouraging, not just for
Salem Mayor Julie Hoy and Salem City Councilor Vanessa Nordyke debate at the Forum Speaker Series on January 12, 2026 - Photo by Zak Stone Photography
the Chamber but for the Salem community as a whole, signaling a strong appetite for in-person connection and meaningful discussion. A diverse lineup of speakers and timely topics this year — such as economist Dr. Eric Fruits’ presentation on the warning signs coming from Oregon’s economic trends and former Oregon Governor Dr. John Kitzhaber’s “Solutions for a Healthcare Industry in Crisis” — have resonated with attendees eager to better understand the forces shaping their businesses and community.
Along with increased member and community engagement from Chamber staff, including Membership Manager Jackie Roché, the Forum Speaker Series has also benefited from the generous support of a diverse group of monthly sponsors and its Presenting Sponsor since the 2023-2024 season, Hagan Hamilton Insurance Solutions
“It’s a distinct honor to be the Forum Speaker Series’ Presenting Sponsor,” said Chris McLaran, Commercial Insurance Team Manager at Hagan Hamilton Insurance
Solutions. “The Chamber does an amazing job advocating for businesses and bringing content that’s relevant to every business owner in the city. We absolutely are invested in this community and want this community to prosper, and aligning ourselves with the Chamber is aligning ourselves with one of the best organizations in the entire country at advocating for the rights of businesses.”
The momentum the Forum Speaker Series has gained this year is helping reinforce its reputation as one of Salem’s premier monthly gatherings. For many in the business community, attending the Forum is not just an opportunity to hear from high-caliber speakers — it is an essential way to stay connected, informed, and engaged.
Exclusive Access to Prominent Leaders
Along with featuring engaging and relevant topics spanning healthcare reform, public education standards, economic pressures, and forestry management, the Forum Speaker Series also draws audiences from across the region by hosting impressive and notable speakers.
Left to Right: Economist Dr. Eric Fruits presents at the Forum Speaker Series in December 2025; an audience attends a presentation by Dr. John Kitzhaber in October 2025; Dena Beyrouty, owner of Beyrouty Employee Benefits receives the Spirit of Salem Award at the Forum in March 2026.
Past speakers have included the University of Oregon Women’s Head Basketball Coach, Kelly Graves, U.S. Chamber Vice President for the Northwest Region Chris Eyler, Oregon gubernatorial candidate and former state representative Betsy Johnson, and even sitting Oregon Governor Tina Kotek. More recently, in March 2026, the Forum welcomed Carl Riccadonna, Chief Economist for the State of Oregon, for a look at our state’s economic forecasting, data, and trends.
Featuring a diverse lineup of prominent leaders as keynote speakers every season, the Forum Speaker Series gives attendees and the Salem community exclusive and often rare access to some of the most influential decisionmakers in the region and the state.
A Platform for Civil Political Discourse
As anyone who spends any time watching cable television news or who scrolls through popular social media platforms will tell you, the current political climate is
often soured and even polluted by toxic and unproductive rhetoric and discourse. To combat this, the Salem Chamber has long strived to be a catalyst for community growth by hosting platforms that promote civil discourse and that treat all community members — including those from opposing political aisles and viewpoints — with dignity and respect.
One of these platforms is the Forum Speaker Series, which serves as a stage for critical civic conversations each election cycle. Every year, the Forum devotes at least one luncheon in its season to a live debate featuring candidates running for local elected positions. Previous Forums have featured debates with candidates running for U.S. Congressional seats, Oregon Secretary of State, and Salem-Keizer School District Board positions. Just this season, the Forum Speaker Series hosted more than 300 community members for the first public debate between the candidates for Salem Mayor (Mayor Julie Hoy and Salem City Councilor Vanessa Nordyke) and even more recently (on April 13, 2026), hosted a debate
Left to right: Salem City Councilor Vanessa Nordyke (Photo by Zak Stone Photography), Salem Free Clinics receives the Spirit of Salem Award in October 2025, Oregon Secretary of State Tobias Read debates as a candidate at the Forum Speaker Series in October 2024. Below: U.S. Congresswoman Andrea Salinas and candidate Mike Erickson debate at the Forum Speaker Series in October 2024.
with the eights candidates running for Salem City Council seats (in Wards 2, 4, 6, and 8) ahead of the May 2026 Primary Election.
These events reinforce the Forum’s role, not just as a business gathering, but also as a respectful space to learn more about our future leaders and discuss how we can strengthen our community together.
Celebrating Community Success
Known for tackling complex and often challenging topics, the Forum Speaker Series also devotes space and time to champion community successes and the individuals and organizations creating positive results in the area. A returning feature of the program this year is the monthly Spirit of Salem Award, which recognizes an individual, company, nonprofit, or community group doing impactful work (often quietly and behind the scenes). This popular and uplifting section of the program gives attendees a chance to share a powerful moment of camaraderie and community spirit before delving into the primary topic
presented by the keynote speaker.
Thank You for Joining Us!
As the Salem area continues to grow and evolve, the Forum Speaker Series remains vital for conversation and collaboration. Its continued success reflects the enduring value of bringing people together — around shared challenges, new ideas, and a collective vision for the future. But the Salem Chamber’s members and the surrounding community are truly what continue to drive this series and the Chamber’s mission forward. We thank you for joining us at past Forum Luncheons, and we hope you will continue to be part of these important conversations well into the future!
On May 11, 2026, the current season of the Forum Speaker Series will conclude with a presentation by Oregon’s Chief Prosperity Officer, Tim Knopp, on the newly formed Prosperity Council and what the council hopes to achieve. To register, visit salemchamber.org. 503.
Creating Community Connections
of riders count on Cherriots to get where they need to go.
of riders use Cherriots to get to work, shopping, and entertainment.
of riders agree that Cherriots provides better access to employment.
more about what our riders and neighbors think.
Left to right: Salem Mayor Julie Hoy at the Forum Speaker Series - Photo by Zak Stone Photograpy, Oregon Governor Tina Kotek chats with Salem Chamber Board President Alan Rasmussen at Forum Speaker Series in January 2024, Former Oregon Governor John Kitzhaber presents at the Forum Speaker Series in October 2025.
Early 2026 Events at the Salem Chamber
Having already hosted a wide variety of events and programs so far in 2026 with incredible enthusiasm and spirit at each one, it’s safe to say we’re off to a great start this year!
Thank you to our members, supporters, and Ambassadors who have turned out at Chamber functions these past few months. With a packed calendar for the remainder of 2026, there will be many more opportunities to get together, and we hope to see you again soon! Make sure to visit salemchamber.org to see our Event Calendar and register for the upcoming events that fit your schedule.
Roundhouse Band at the 2026 SAIF Agri-Business Banquet (Photo by Gregory Dean Photography)
Photo by Gregory Dean Photography
Photo by Gregory Dean Photography
Photo by OnBrand Photography
Bruce Womack
Loyal, committed, and dedicated to his friends, colleagues, work, and the Salem business community, Ambassador Bruce Womack is known for leading by example, his humility and humor, and for placing his energy and effort into the things that matter most.
A local expert in the printing industry, Bruce has accrued more than 50 years of experience. In that time, he’s seen the industry transform as new technology has gradually made the printing process easier, more efficient, and more accessible — for both professionals in the field and customers.
Adame,” Bruce said. “I would not want to work anywhere else. I have gotten to know many customers who keep coming back and have become friends.”
Bruce made many more Salem friends shortly after attending his first Salem Chamber Greeters meeting around the year 2000. While he was first interested in the Chamber to make business connections, this is where he first met Senior Ambassador Mary Chance, whom Bruce remains close with today.
Bruce’s first memories in printing go back to when he was a child working with his father at a company in Winter Garden, Florida. As a senior in high school, he served as the printer for the Bob Jones Academy newsletter, working on a mimeograph machine that duplicated printed materials using stencils. At the time, he hadn’t envisioned a career in printing, but after taking a job in advertisement printing in Memphis, Tennessee, in 1965 and then moving to Vermont to work with larger presses a few years later, Bruce developed a skill set and experience he could truly take anywhere.
As the industry transitioned into the digital era, Bruce’s career journey brought him to Salem, where he remained committed to his craft and continued to learn new processes and techniques. At Copy Cats for nearly the last 20 years, he’s used his vast knowledge and experience to teach and train, as his commitment has turned toward building up others at a company, and in a community, he’s proud to call home.
“Copy Cats has been more like a family for me, especially with the owners, Michelle and Ken
As an Ambassador himself for over 15 years, Bruce enjoys sharing the benefits of business and personal connections with Chamber newcomers and encouraging visitors to become members of the Chamber.
“What makes the Salem community special to me is the giving spirit that I see, not just in businesses, but in individuals who give unselfishly,” Bruce said. “I really am encouraged seeing all the new businesses that are opening here in Salem.”
Bruce says he still works occasionally at Copy Cats. But as his long career in printing slows down, he is enjoying baking cookies for his friends, cruises, golfing, bowling, cheering for Oregon State University sports teams, serving as the vice president of the Salemtowne Golf Club’s Men’s Club, and, of course, continuing to connect with fellow Chamber members every week at Greeters.
The next time you see Bruce at Greeters or another Chamber event, make sure to say hello and congratulate him on being named the Ambassador of the Quarter for Spring 2026! 503.
Healthy People. Healthy Community.
At Bridgeway Community Health, we believe every individual’s recovery helps build a safer, healthier community — one where we all live, work, and belong.
Opening May 2026, our new Medical Center — relocating from Harold Street to Front Street — brings that commitment to life. Designed as an integrated campus, it unites medically managed withdrawal, primary care, and outpatient services in one coordinated setting. Together with our residential treatment home, these services create a seamless continuum of care — allowing individuals to move from detoxification to residential support and ongoing outpatient treatment without disruption.
The center will also include medically supervised sobering stations, providing a safe alternative to emergency room care while easing pressure on hospitals and first responders.
Bridgeway delivers modern, holistic care — addressing mental, physical, and relational health — with compassion, dignity, and without judgment. When our neighbors experience freedom, we all do better.
If you or a loved one needs support, we’re here to help:
Main line: (503) 363-2021
Detox line: (503) 399-5597
Bridgewaych.org
