VISUAL BRAND STANDARDS GUIDE
Acomprehensiveguidetocreatingbeautifulspaces, memorablefirstimpressions,andexceptionalhospitality.
HELPFUL GUIDELINES
CREATINGEXCEPTIONALEXPERIENCES
Every guest-facing space, interaction, and experience should reflect the highest level of our brand: welcoming, polished, and thoughtfully prepared to inspire confidence from the moment someone arrives
Environment & Atmosphere
Create a warm, inviting atmosphere with bright, well-maintained spaces, subtle scent, comfortable temperatures, and soft background music where appropriate
Presentation & Aesthetic
Maintain clean, cohesive, and thoughtfully curated environments that reflect our brand standards Furnishings, décor, hospitality stations, and model spaces should feel current, elevated, and intentionally styled.
Functionality & Flow
Arrange spaces to support intuitive navigation, accessibility, meaningful interactions, and a seamless guest experience. Keep pathways clear and guest-facing areas organized.
Cleanliness & Readiness
Every guest-facing space should be spotless, fully stocked, and presentation-ready Every detail should reflect care, quality, and attention to detail.
Hospitality Experience
Every associate contributes to the guest experience through warm greetings, professional presentation, and genuine hospitality.
Our Standard
Every touchpoint should reflect the warmth, quality, and excellence of the Maplewood and Inspīr brands, inspiring confidence from the moment guests arrive.
LOBBY, CONCIERGE & FIRST IMPRESSION
The lobby sets the tone from the moment a guest arrives. It should immediately feel elevated, welcoming, and effortlessly controlled
The space is calm, polished, and quietly luxurious, creating an atmosphere that feels seamless and intentionally curated. A neutral palette, balanced layout, and defined seating areas create clarity and comfort Cleanliness is continuous, and every detail is consistent and intentional.
The concierge presence reinforces this experience professional, attentive, and always ready to engage The desk remains immaculate and minimal, reflecting discipline and readiness at all times.
Non-Negotiables:
Discreet operational presence
Attended and welcoming front desk
Pristine, well-maintained furnishings
Comfortable lighting and temperature
Attention to environmental standards
Styling Details:
Defined seating areas
Clear, open pathways
Minimal coffee table styling (2–3 items)
Fresh, well-maintained florals
Refined, subtle seasonal accents
INTERIOR ENTRANCE, COMMON AREAS & HALLWAYS
The transition from outside to inside should feel immediate, intentional, and elevated clean, controlled, and seamlessly aligned with the overall experience
The interior entrance is spotless and uncluttered, with polished glass, dry flooring, and warm, consistent lighting. Air quality is fresh, and no operational elements are visible.
Common areas and hallways are continuously maintained, with clean floors, polished surfaces, and aligned furnishings Lighting is consistent and fully functional, with no odors or disruptive noise at any time.
Non-Negotiables:
Thoughtfully maintained hallways
Refined, intentional signage
Prompt attention to maintenance
Clean, uncluttered spaces at all times
Styling Details:
Polished glass and clean entry surfaces
Aligned, well-spaced furnishings
Consistent, warm lighting
Clear, unobstructed pathways
HOSPITALITY STATION
Hospitality stations should feel like a curated boutique hotel offering refined, inviting, and effortlessly abundant.
Design is cohesive and elevated, with glass, ceramic, wood, or marble elements arranged with balance and intention Items are grouped thoughtfully, aligned consistently, and presented with subtle height variation. Maintenance is continuous, with surfaces kept spotless and offerings replenished before they run low
Non-Negotiables:
Thoughtfully presented displays
Consistent, coordinated serving pieces
Full and abundant food and drink options
Organized, streamlined supply areas
Elevated, hospitality-driven presentation
Styling Details:
Cohesive, elevated materials
Balanced, symmetrical layout
Front-facing, evenly spaced items
Subtle height variation
Polished, clearly labeled carafes
DISCOVERY ROOM
This is where trust is built and decisions take shape The space should immediately convey comfort, clarity, and confidence.
It is not a meeting room, but a controlled, calming environment designed to reduce overwhelm and support thoughtful decision-making The setting feels private, warm, and elevated, with seating arranged for natural conversation and no physical barriers or distractions.
Before every meeting, the room is fully reset clean, fresh, well-lit, and precisely arranged. Materials are intentional and minimal, and hospitality is thoughtfully prepared in advance
Non-Negotiables:
Thoughtfully organized spaces
Fresh, comfortable air quality
Current, well-maintained finishes
High-quality presentation and décor
Styling Details:
Conversation-oriented seating
Aligned chairs and fluffed cushions
Clean, stacked materials
Glassware for water service
AMENITY SPACES
Amenity spaces should feel inviting, purposeful, and social designed for engagement while maintaining a refined, residential atmosphere
Soft textures, warm lighting, and comfortable seating create ease Materials are either thoughtfully displayed or fully out of sight, and the room is reset immediately after each program with furniture returned to its intended layout No leftover items or equipment remain visible, and all surfaces are cleaned after use.
Non-Negotiables:
Thoughtfully arranged, open spaces
Cohesive décor throughout
Rooms that remain fully prepared and presentation-ready at all times
Styling Details:
Books arranged with intention
Games and art materials curated in small groupings
Pillows and blankets neatly styled
DINING EXPERIENCE
Dining should feel like a high-end restaurant refined, calm, and elevated without feeling rigid
All dining rooms are thoughtfully designed with a neutral, sophisticated palette and layered textures. Tables are fully and precisely set at all times, with spotless glassware, aligned flatware, and uniformly placed chairs Centerpieces are intentional, low in height, and seasonally appropriate, while lighting remains warm and comfortable.
Service is seamless and discreet no visible clutter, in-progress setups, or exposed service areas Cleanliness is continuous, from floors to furnishings, and music is consistently adjusted to suit the space.
Non-Negotiables:
Clean, polished dining presentation
Coordinated tableware and settings
Warm, balanced lighting
Professional, attentive hospitality presence
Styling Details: Wrinkle-free linens
Consistent napkins
Minimal, intentional tabletop styling
Condiments only when needed
RESTROOM STANDARDS
Restrooms should feel like a five-star hotel powder room immaculate, fresh, and private. Design is calm and refined, with a neutral palette, quality finishes, and minimal, intentional décor. Lighting is both functional and warm, and surfaces remain clear and uncluttered.
Restrooms are checked frequently and fully reset, with spotless counters, polished mirrors and fixtures, stocked supplies, and dry floors Air remains fresh and neutral at all times
Non-Negotiables:
Spotless, polished surfaces and fixtures
Behind-the-scenes housekeeping presence
Well-maintained supplies and waste areas
Functioning, well-kept fixtures
Fresh, clean, and welcoming atmosphere
Styling Details:
Neutral, calming finishes
Minimal, refined décor
Clear, uncluttered counters
Polished mirrors and fixtures
Fresh, lightly scented air
OUTDOOR AREAS & COURTYARDS
The exterior arrival should feel intentional, welcoming, and impeccably maintained setting a strong first impression before a guest ever enters
Entryways are clean and clearly defined, with polished glass, warm lighting, and seasonal landscaping that feels balanced and refined. Walkways remain clear and easy to navigate, with no visible operational elements Courtyards and outdoor areas are coordinated and wellkept, designed for comfort with clean furnishings and thoughtfully maintained grounds.
Non-Negotiables:
Well-maintained landscaping and plants
Clean, polished outdoor spaces
Well-kept furnishings
Fully functioning lighting and signage
Fresh, intentional seasonal updates
Styling Details:
Seasonal planters
Weed-free walkways
Coordinated furniture
Conversation seating
Warm lighting
RESIDENTIAL & GUEST FACING SPACES
These spaces are not just seen they are felt. Each model apartment and guest-facing area should immediately convey comfort, ease, and the sense of “I could live here.”
Spaces feel calm, elevated, and move-in ready—warm without excess, designed without feeling staged. A neutral palette, soft layered textures, and balanced layouts support natural movement, accessibility, and everyday livability. Light is maximized, with all areas fully illuminated and free of dark corners.
Every space is fully prepared before tours: clean, fresh, well-lit, and comfortable There is no visible dust, debris, or odor only a polished, effortless presentation.
Non-Negotiables:
Clean environments throughout
Fresh, comfortable air quality
Open, intuitive pathways and layouts
Consistent furnishings
Styling Details:
Layered, residential lighting throughout Even drapery and open windows by day
Balanced furniture placement
Clean upholstery and aligned furnishings
ASSOCIATE PRESENTATION & BEHAVIOR
Associates should present as professionals warm, intuitive, and consistently attentive
Appearance is clean, tailored, and consistent, with uniforms pressed, shoes polished, and grooming neat and understated. Behavior reflects confidence and care, with immediate acknowledgment, composed body language, and clear, respectful communication
Service is anticipatory and seamless, with needs addressed proactively and interactions personalized. Transitions are smooth, and challenges are handled quietly and confidently.
Non-Negotiables:
Professional, attentive presence
Hospitality-focused conduct
Composed, organized team interactions
Consistent, polished uniforms and attire
Styling Details:
Pressed, well-fitted uniforms
Clean footwear
Consistent name tag placement
Neat grooming and subtle fragrance
MODEL BEDROOMS
MODEL EXAMPLE
This bedroom is an excellent example of a warm, refined, and welcoming model bedroom, helping prospects envision themselves at home the moment they walk in.
Natural light and soft layered lighting create a bright, calming atmosphere.
Neutral tones give the room a timeless, sophisticated feel
Crisp white bedding, textured accent pillows, and tailored styling create a polished look.
Furniture is thoughtfully arranged to feel spacious, functional, and easy to navigate with clear pathways.
Symmetrical nightstands and lamps add balance, comfort, and everyday convenience
Minimal accessories and clean styling make the room feel curated without clutter.
Overall, this space feels serene, elevated, and move-in ready, showcasing the comfort and quality our brand represents
MODEL EXAMPLE
This bedroom provides another strong example of a successful model bedroom. It shows how simplicity and intentional design choices can create a space that feels comfortable, stylish, and easy to envision as home.
Soft neutral colors create a calm, welcoming environment with lasting appeal.
Crisp white bedding paired with beige accents adds comfort and understated elegance
Thoughtful use of texture through pillows and linens adds depth to the room.
The layout makes efficient use of space while maintaining openness and clear pathways
Bedside lighting creates a cozy atmosphere and supports everyday comfort.
Minimal décor and clean surfaces help the room feel fresh, organized, and move-in ready
Warm wood tones bring character and balance to the overall design.
This bedroom feels serene, inviting, and effortlessly livable, helping prospects imagine themselves settling in with ease
MODEL ROOM CHECKLIST
DAILY WALK-THROUGH
Thermostat set to 72 degrees
Furniture is clean & in good condition
Apartment is dust-free
Lights & exhaust fan clean & working
Carpet & walls clean
Blinds & window treatments open
Plants or silk plants included throughout
Accessories & artwork sized appropriately
LIVING ROOM
Coach, chair & loveseat sized appropriately
Minimum of one lamp, turned on
Working TV & remote
Current magazines with topics of interest
Books with positive-sounding titles
BATHROOM
Tasteful shower curtain
Solid-colored towels & washcloths
Matching decorative towels
Slip-resistant bath mat outside the shower
Quality toilet paper, folded like in a hotel
BEDROOM
Bed sized appropriately
Bedding neat & wrinkle-free
Two pillows & decorative pillows
Mattress should not have plastic cover
Storage baskets & hangers in closet
One or two nightstands
Minimum of one lamp, turned on
Dresser sized appropriately
KITCHEN
Appliances clean & working
Table set, if space allows
Every day, our goal is to exceed expectations, and our model and respite room readiness is no exception. Each space should reflect the quality and attention to detail that define our communities These checklists help ensure a consistently elevated presentation, supporting a strong first impression, a seamless customer experience, and a high QE score
FURNITURE ORDERING PROCESS & SELECTS
MODEL ORDERING PROCESS
The process for requesting and furnishing a model apartment is as follows:
1.The Executive Director will submit a formal request for a model apartment to their Vice President of Operations, copying the Vice President of Sales and Marketing.
2 The request will then be reviewed for approval Once approved, a designated budget will be assigned.
3 The Executive Director may then submit the proposed furnishing order using the approved furniture selections, along with the total order amount, for final approval to the Vice President of Operations, with the Vice President of Sales and Marketing and Chief Accoutning Officer copied.
4 Once final approval is received, the order may be placed
For furniture purchasing assistance, please contact:
Pottery Barn
Laura Snow
Email: lsnow@wsgc.com
Phone: 702 360 7095
Bob’s Furniture
Roselyn Torres
Email: roselyn torres@mybobs com
Phone: 331.212.1498
Maplewood/Inspīr Coordination
Michelle Rubel
Email: mrubel@inspirsl.com
Phone: 917 628 407
*All items in this booklet are linked with the product to view.
POTTERY BARN SELECTS
20% business discount has been applied to the listed priced
AUBURN BED FRAME SKU: 21-4185387
$1,119.20
ELA TABLE LAMP SKU: 22-9249302
$287.20
CALISTOGA DRESSER SKU: 22-6975760
$1,839 20
AVALON BED FRAME SKU: 21-5820879
$1,039.20
APTOS NIGHTSTAND SKU: 84-5557930
$479.20
CALISTOGA NIGHTSTAND SKU: 22-1990805
$559 20
APTOS DRESSER SKU: 22-8489819
$1,359.20
GLEASON TABLE LAMP SKU: 22-9249302
$232.00
SKU: 68-4763001
$623.20
BEDROOM LINENS
BELGIAN FLAX LINEN COMFORTER (WHITE)
SKU: 84-8908900
$239.20
BELGIAN FLAX LINEN SHAMS (FLAGSTONE)
SKU: 84-8839283
$136.00
BELGIAN FLAX DIAMOND QUILT (MINERAL)
SKU: 84-7727064
$239.20
BELGIAN FLAX LINEN SHAMS (WHITE)
SKU: 84-4521453
$136 00
BELGIAN FLAX LINEN COMFORTER (FLAX)
SKU: 84-4268839
$239.20
BELGIAN FLAX DIAMOND SHAMS (MINERAL)
SKU: 84-8653105
$111.20
BELGIAN FLAX LINEN COMFORTER (FLAGSTONE)
SKU: 84-5990524
$239.20
BELGIAN FLAX LINEN SHAMS (FLAX)
SKU: 84-1103032
$136.00
BELGIAN FLAX DIAMOND QUILT (WARM GRAY)
SKU: 84-8887568
$239.20
BEDROOM LINENS
BELGIAN FLAX DIAMOND SHAMS (WARM GREY)
SKU: 84-6568007
$111.20
PERCALE SHEET SET
SKU: 84-2629183
$71 20
PILLOW INSERT (22") SKU: 84-8928854
$21.20
BELGIAN FLAX DIAMOND QUILT (IVORY)
SKU: 84-3975996
$239 20
BOUCLE PILLOW (CEMENT)
SKU: 84-2999879
$39 60
PILLOW (STANDARD)
22-2536117
BELGIAN FLAX DIAMOND SHAMS (IVORY)
SKU: 84-6740212
$111.20
VELVET PILLOW (BLUE)
SKU: 84-410152
$31 60
PILLOW (EURO)
22-4874836 $27.60
BEDROOM LINENS COMBINATIONS
Color Combinations:
Flax comforter with ivory quilt and blue boucle throw pillow
Flax comforter with mineral quilt ad cement boucle pillow
White comforter with mineral quilt and cement boucle throw pillow
White comforter with warm grey quilt and cement boucle throw pillow
White comforter with ivory quilt and blue boucle throw pillow
Flagstone comforter with ivory quilt and cement boucle throw pillow
All beds should use the white percale sheet set.
Layered Bedding Arrangement:
Fitted sheet is smooth with no bunching or looseness
Flat sheet is crisply pressed and applied with tight hospital corners
Use a duvet with a structured fold (folded down one-third from the top)
Add a quilt for dimension and texture
All bedding must be pressed and wrinkle-free
Every layer should feel purposeful: never excessive, never sparse
Layered Pillow Arrangement:
2 Euro shams (back layer)
2 standard sleeping pillows (middle layer)
1 decorative accent pillow (front)
All pillows must be full, fluffed, and evenly aligned
Pillowcases and shams should be wrinkle-free
Pillows should create height, softness, and a polished visual frame.
DELANEY MARBLE TABLE
SKU: 84-1935074
$399.20
EVERSON GLASS TABLE
SKU: 84-1081748
$639.20
STOWE MIRROR
SKU: 84-669456
$319.20
UPHOLSTERED BENCH
SKU: 83-4783638
$599.20
FIELD WOOD MIRROR
SKU: 84-5674777
$279.20
JOSIE CHAIR
SKU: 83-1265447
$559.20
LAGUNA MEDIA CONSOLE
SKU: 84-7110102
$1,279.20
CAYMAN MEDIA CONSOLE
SKU: 84-9872841
$879.20
LIVING ROOM ACCESSORIES
ELISA SCULPTURES
SKU: 84-144599
$199 20
WOVEN RATTAN BOXES
SKU: 84-6609364
$119 20
THROW BLANKET (CHAMBRAY)
SKU: 84-2223636
$63.20
MARBLE CHAIN
SKU: 84-9031991
$47 20
THROW BLANKET (IVORY)
SKU: 84-4665092
$63 20
DINING ROOM
SMALL DINING TABLE
SKU: 84-1955001
$719.20
DINING CHAIRS
SKU: 84-9694124
$398.40
BATHROOM
BATHROBE
SKU: 84-7081686
$95.20
BATH TOWEL SET (MOCHA)
SKU (Bath Towels): 84-8532856
SKU (Hand Towels): 84-2278798
SKU (Washcloths): 84-662423
$15.60 - $53.20
SHOWER CURTAIN
SKU: 84-7449662
$79.20
BATH TOWEL SET (TAUPE)
SKU (Bath Towels): 84-9004176
SKU (Hand Towels): 84-8982924
SKU (Washcloths): 84-3622956
$15.60 - $53.20
SHOWER CURTAIN
RINGS
SKU: 84-2965299
$15.60
BATH TOWEL SET (GRAY)
SKU (Bath Towels): 84-167813
SKU (Hand Towels): 84-9253615
SKU (Washcloths): 84-6388572
$15.60 - $53.20
BATHROOM ACCESSORIES
RAFFIA WASTEBASKET
SKU: 84-8487264
$63 60
LIONEL WASTEBASKET
SKU: 84-219966
$56 00
RAFFIA TISSUE BOX
SKU: 84-3261168
$39 60
LIONEL TISSUE BOX
SKU: 84-9842250
$44 00
RAFFIA TRAY
SKU: 84-7801672
$39 60
LIONEL TRAY
SKU: 84-800422
$27 20
KITCHEN ACCESSORIES
CAMBRIA TIERED STAND
SKU: 84-6627418
$103 20
EARTHENWARE VASE (SMALL)
SKU: 84-9568063
$63 20
WOOD CHEESE BOARD
SKU: 84-8758456
$55 20
ONYX STONE BOWL
SKU: 84-2311195
$103 20
EARTHENWARE VASE (LARGE)
SKU: 84-4329978
$79 60
BRASS BIRDS
SKU: 84-9180133
$103 20
BOB’S FURNITURE OPTIONS
20% business discount has been applied to the listed priced
BEDROOM & BEDROOM LINENS
TREMONT BED (GRAY)
SKU: 20085612
$277 00
CALVIN NIGHTSTAND (WHITE)
SKU: 20077283009
$165 02
WESTON COMFORTER SET (CHARCOAL)
SKU: 2271001008
CALVIN DRESSER (WHITE)
SKU: 20077283007
$336 04
REECE ACCENT CHAIR (ASH)
SKU: 10001598001
$249 00
RINA LAMPS (SET OF 2)
SKU: 2123019001
$119 99
$336.04 TREMONT BED (BEIGE) SKU: 20085621
2004919034
$277.00
BEDROOM & BEDROOM LINENS
TREMONT NIGHTSTAND (GRAY)
SKU: 20049194015
$165 02
MONTANA LAMPS (SET OF 2)
SKU: 20078703
$118 00
PORTLAND ACCENT CHAIR (BEIGE)
SKU: 10002135002
VAL-U-PEDIC MATTRESS
SKU: 20050556
$349.00
LIVING ROOM
JULIEN SOFA (GRAY)
SKU: 20097311
$399 00
ASPEN CHAIR (BEIGE)
SKU: 20086264001
SLUMBER LOVESEAT (GRAY)
SKU: 20094046
$799 00
JACE ACCENT CHAIR (BEIGE)
SKU: 2295004001
$179 99
DERBY COFFEE TABLE
SKU: 2153016001
$199.99
BRADY RECLINER (SILVER)
SKU: 20071088003
VILLA END TABLE (GRAY)
SKU: 20083946002
$199 99
CASCADE TV STAND
SKU: 10001669002
$349 00
CHICAGO LAMPS (SET OF 2)
SKU: 20094015
$118.00
LIVING ROOM
ZION TV STAND
SKU: 2261064007
$219 99
CLAIRE GOLD & MARBLE ACCENT TABLE)
SKU:10001319015
$199.00
LINDA COFFEE TABLE (GOLD)
SKU: 2014554003
ARIELLA TABLE LAMP
SKU: 2222011001
$199 99
FOYER & DINING
DELFINA BENCH (NATURAL)
SKU: 2014081001
$249 99
LUNA OVAL MIRROR (GOLD
SKU: 20089628
$39 99
DELFINA BENCH (BLUE)
SKU: 2014081004
BLAKE DINING SET
SKU: 20041347
$399 00