Community Visual Standards

VISUAL BRAND STANDARDS GUIDE

A comprehensive guide to creating beautiful spaces, memorable first impressions, and exceptional hospitality.

HELPFUL GUIDELINES CREATING EXCEPTIONAL EXPERIENCES

Every guest-facing space, interaction, and experience should reflect the highest level of our brand: welcoming, polished, and thoughtfully prepared to inspire confidence from the moment someone arrives.

Environment & Atmosphere Create a warm, inviting atmosphere with bright, well-maintained spaces, subtle scent, comfortable temperatures, and soft background music where appropriate.

Presentation & Aesthetic Maintain clean, cohesive, and thoughtfully curated environments that reflect our brand standards. Furnishings, décor, hospitality stations, and model spaces should feel current, elevated, and intentionally styled.

Functionality & Flow Arrange spaces to support intuitive navigation, accessibility, meaningful interactions, and a seamless guest experience. Keep pathways clear and guest-facing areas organized.

Cleanliness & Readiness Every guest-facing space should be spotless, fully stocked, and presentation-ready. Every detail should reflect care, quality, and attention to detail.

Hospitality Experience Every associate contributes to the guest experience through warm greetings, professional presentation, and genuine hospitality.

Our Standard Every touchpoint should reflect the warmth, quality, and excellence of the Maplewood and Inspīr brands, inspiring confidence from the moment guests arrive.

LOBBY, CONCIERGE & FIRST IMPRESSION

The lobby sets the tone from the moment a guest arrives. It should immediately feel elevated, welcoming, and effortlessly controlled.

The space is calm, polished, and quietly luxurious, creating an atmosphere that feels seamless and intentionally curated. A neutral palette, balanced layout, and defined seating areas create clarity and comfort. Cleanliness is continuous, and every detail is consistent and intentional.

The concierge presence reinforces this experience—professional, attentive, and always ready to engage. The desk remains immaculate and minimal, reflecting discipline and readiness at all times.

Non-Negotiables:

Styling Details:

Discreet operational presence

Defined seating areas

Attended and welcoming front desk

Clear, open pathways

Pristine, well-maintained furnishings

Minimal coffee table styling (2–3 items)

Comfortable lighting and temperature

Fresh, well-maintained florals

Attention to environmental standards

Refined, subtle seasonal accents

INTERIOR ENTRANCE, COMMON AREAS & HALLWAYS

The transition from outside to inside should feel immediate, intentional, and elevated—clean, controlled, and seamlessly aligned with the overall experience.

The interior entrance is spotless and uncluttered, with polished glass, dry flooring, and warm, consistent lighting. Air quality is fresh, and no operational elements are visible.

Common areas and hallways are continuously maintained, with clean floors, polished surfaces, and aligned furnishings. Lighting is consistent and fully functional, with no odors or disruptive noise at any time.

Non-Negotiables:

Styling Details:

Thoughtfully maintained hallways

Polished glass and clean entry surfaces

Refined, intentional signage

Aligned, well-spaced furnishings

Prompt attention to maintenance

Consistent, warm lighting

Clean, uncluttered spaces at all times

Clear, unobstructed pathways

HOSPITALITY STATION

Hospitality stations should feel like a curated boutique hotel offering—refined, inviting, and effortlessly abundant.

Design is cohesive and elevated, with glass, ceramic, wood, or marble elements arranged with balance and intention. Items are grouped thoughtfully, aligned consistently, and presented with subtle height variation. Maintenance is continuous, with surfaces kept spotless and offerings replenished before they run low.

Non-Negotiables:

Styling Details:

Thoughtfully presented displays

Cohesive, elevated materials

Consistent, coordinated serving pieces

Balanced, symmetrical layout

Full and abundant food and drink options

Front-facing, evenly spaced items

Organized, streamlined supply areas

Subtle height variation

Elevated, hospitality-driven presentation

Polished, clearly labeled carafes

DISCOVERY ROOM

This is where trust is built and decisions take shape. The space should immediately convey comfort, clarity, and confidence.

It is not a meeting room, but a controlled, calming environment designed to reduce overwhelm and support thoughtful decision-making. The setting feels private, warm, and elevated, with seating arranged for natural conversation and no physical barriers or distractions.

Before every meeting, the room is fully reset—clean, fresh, well-lit, and precisely arranged.

Materials are intentional and minimal, and hospitality is thoughtfully prepared in advance.

Non-Negotiables:

Styling Details:

Thoughtfully organized spaces

Conversation-oriented seating

Fresh, comfortable air quality

Aligned chairs and fluffed cushions

Current, well-maintained finishes

Clean, stacked materials

High-quality presentation and décor

Glassware for water service

AMENITY SPACES

Amenity spaces should feel inviting, purposeful, and social—designed for engagement while maintaining a refined, residential atmosphere.

Soft textures, warm lighting, and comfortable seating create ease. Materials are either thoughtfully displayed or fully out of sight, and the room is reset immediately after each program with furniture returned to its intended layout. No leftover items or equipment remain visible, and all surfaces are cleaned after use.

Non-Negotiables:

Styling Details:

Thoughtfully arranged, open spaces

Books arranged with intention

Cohesive décor throughout

Games and art materials curated in small

Rooms that remain fully prepared and

groupings

presentation-ready at all times

Pillows and blankets neatly styled

DINING EXPERIENCE

Dining should feel like a high-end restaurant—refined, calm, and elevated without feeling rigid.

All dining rooms are thoughtfully designed with a neutral, sophisticated palette and layered textures. Tables are fully and precisely set at all times, with spotless glassware, aligned flatware, and uniformly placed chairs. Centerpieces are intentional, low in height, and seasonally appropriate, while lighting remains warm and comfortable.

Service is seamless and discreet—no visible clutter, in-progress setups, or exposed service areas. Cleanliness is continuous, from floors to furnishings, and music is consistently adjusted to suit the space.

Non-Negotiables:

Styling Details:

Clean, polished dining presentation

Wrinkle-free linens

Coordinated tableware and settings

Consistent napkins

Warm, balanced lighting

Minimal, intentional tabletop styling

Professional, attentive hospitality presence

Condiments only when needed

RESTROOM STANDARDS

Restrooms should feel like a five-star hotel powder room—immaculate, fresh, and private.

Design is calm and refined, with a neutral palette, quality finishes, and minimal, intentional décor. Lighting is both functional and warm, and surfaces remain clear and uncluttered.

Restrooms are checked frequently and fully reset, with spotless counters, polished mirrors and fixtures, stocked supplies, and dry floors. Air remains fresh and neutral at all times.

Non-Negotiables:

Styling Details:

Spotless, polished surfaces and fixtures

Neutral, calming finishes

Behind-the-scenes housekeeping presence

Minimal, refined décor

Well-maintained supplies and waste areas

Clear, uncluttered counters

Functioning, well-kept fixtures

Polished mirrors and fixtures

Fresh, clean, and welcoming atmosphere

Fresh, lightly scented air

OUTDOOR AREAS & COURTYARDS

The exterior arrival should feel intentional, welcoming, and impeccably maintained—setting a strong first impression before a guest ever enters.

Entryways are clean and clearly defined, with polished glass, warm lighting, and seasonal landscaping that feels balanced and refined. Walkways remain clear and easy to navigate, with no visible operational elements. Courtyards and outdoor areas are coordinated and wellkept, designed for comfort with clean furnishings and thoughtfully maintained grounds.

Non-Negotiables:

Styling Details:

Well-maintained landscaping and plants

Seasonal planters

Clean, polished outdoor spaces

Weed-free walkways

Well-kept furnishings

Coordinated furniture

Fully functioning lighting and signage

Conversation seating

Fresh, intentional seasonal updates

Warm lighting

RESIDENTIAL & GUEST FACING SPACES

These spaces are not just seen—they are felt. Each model apartment and guest-facing area should immediately convey comfort, ease, and the sense of “I could live here.”

Spaces feel calm, elevated, and move-in ready—warm without excess, designed without feeling staged. A neutral palette, soft layered textures, and balanced layouts support natural movement, accessibility, and everyday livability. Light is maximized, with all areas fully illuminated and free of dark corners.

Every space is fully prepared before tours: clean, fresh, well-lit, and comfortable. There is no visible dust, debris, or odor—only a polished, effortless presentation.

Non-Negotiables:

Styling Details:

Clean environments throughout

Layered, residential lighting throughout

Fresh, comfortable air quality

Even drapery and open windows by day

Open, intuitive pathways and layouts

Balanced furniture placement

Consistent furnishings

Clean upholstery and aligned furnishings

ASSOCIATE PRESENTATION & BEHAVIOR

Associates should present as professionals—warm, intuitive, and consistently attentive.

Appearance is clean, tailored, and consistent, with uniforms pressed, shoes polished, and grooming neat and understated. Behavior reflects confidence and care, with immediate acknowledgment, composed body language, and clear, respectful communication.

Service is anticipatory and seamless, with needs addressed proactively and interactions personalized. Transitions are smooth, and challenges are handled quietly and confidently.

Non-Negotiables:

Styling Details:

Professional, attentive presence

Pressed, well-fitted uniforms

Hospitality-focused conduct

Clean footwear

Composed, organized team interactions

Consistent name tag placement

Consistent, polished uniforms and attire

Neat grooming and subtle fragrance

MODEL BEDROOMS

MODEL EXAMPLE

This bedroom is an excellent example of a warm, refined, and welcoming model bedroom, helping prospects envision themselves at home the moment they walk in.

Natural light and soft layered lighting create a bright, calming atmosphere.

Neutral tones give the room a timeless, sophisticated feel.

Crisp white bedding, textured accent pillows, and tailored styling create a polished look.

Furniture is thoughtfully arranged to feel spacious, functional, and easy to navigate with clear pathways.

Symmetrical nightstands and lamps add balance, comfort, and everyday convenience.

Minimal accessories and clean styling make the room feel curated without clutter.

Overall, this space feels serene, elevated, and move-in ready, showcasing the comfort and quality our brand represents.

MODEL EXAMPLE

This bedroom provides another strong example of a successful model bedroom. It shows how simplicity and intentional design choices can create a space that feels comfortable, stylish, and easy to envision as home.

Soft neutral colors create a calm, welcoming environment with lasting appeal.

Crisp white bedding paired with beige accents adds comfort and understated elegance.

Thoughtful use of texture through pillows and linens adds depth to the room.

The layout makes efficient use of space while maintaining openness and clear pathways.

Bedside lighting creates a cozy atmosphere and supports everyday comfort.

Minimal décor and clean surfaces help the room feel fresh, organized, and move-in ready.

Warm wood tones bring character and balance to the overall design.

This bedroom feels serene, inviting, and effortlessly livable, helping prospects imagine themselves settling in with ease.

MODEL ROOM CHECKLIST DAILY WALK-THROUGH

BEDROOM

Thermostat set to 72 degrees

Bed sized appropriately

Furniture is clean & in good condition

Bedding neat & wrinkle-free

Apartment is dust-free

Two pillows & decorative pillows

Lights & exhaust fan clean & working

Mattress should not have plastic cover

Carpet & walls clean

Storage baskets & hangers in closet

Blinds & window treatments open

One or two nightstands

Plants or silk plants included throughout

Minimum of one lamp, turned on

Accessories & artwork sized appropriately

Dresser sized appropriately

LIVING ROOM

KITCHEN

Coach, chair & loveseat sized appropriately

Appliances clean & working

Minimum of one lamp, turned on

Table set, if space allows

Working TV & remote Current magazines with topics of interest

Every day, our goal is to exceed

Books with positive-sounding titles

expectations, and our model and respite room readiness is no exception.

BATHROOM

Each space should reflect the quality

Tasteful shower curtain

and attention to detail that define our

Solid-colored towels & washcloths

communities. These checklists help

Matching decorative towels

ensure a consistently elevated

Slip-resistant bath mat outside the shower

presentation, supporting a strong first

Quality toilet paper, folded like in a hotel

impression, a seamless customer experience, and a high QE score.

FURNITURE ORDERING PROCESS & SELECTS

MODEL ORDERING PROCESS The process for requesting and furnishing a model apartment is as follows: 1. The Executive Director will submit a formal request for a model apartment to their Vice President of Operations, copying the Vice President of Sales and Marketing.

2. The request will then be reviewed for approval. Once approved, a designated budget will be assigned.

3. The Executive Director may then submit the proposed furnishing order using the approved furniture selections, along with the total order amount, for final approval to the Vice President of Operations, with the Vice President of Sales and Marketing and Chief Accoutning Officer copied.

4. Once final approval is received, the order may be placed.

For furniture purchasing assistance, please contact: Pottery Barn Laura Snow Email: lsnow@wsgc.com Phone: 702.360.7095 Bob’s Furniture Roselyn Torres Email: roselyn.torres@mybobs.com Phone: 331.212.1498 Maplewood/Inspīr Coordination Michelle Rubel Email: mrubel@inspirsl.com Phone: 917.628.407 *All items in this booklet are linked with the product to view.

POTTERY BARN SELECTS 20% business discount has been applied to the listed priced.

BEDROOM

AUBURN BED FRAME SKU: 21-4185387

CALISTOGA DRESSER SKU: 22-6975760

CALISTOGA NIGHTSTAND SKU: 22-1990805

$1,119.20

$1,839.20

$559.20

ELA TABLE LAMP SKU: 22-9249302

AVALON BED FRAME SKU: 21-5820879

APTOS DRESSER SKU: 22-8489819

$287.20

$1,039.20

$1,359.20

APTOS NIGHTSTAND SKU: 84-5557930

GLEASON TABLE LAMP SKU: 22-9249302

BEAUTYSLEEP MATTRESS SKU: 68-4763001

$479.20

$232.00

$623.20

BEDROOM LINENS

BELGIAN FLAX LINEN COMFORTER (WHITE)

BELGIAN FLAX LINEN SHAMS (WHITE)

BELGIAN FLAX LINEN COMFORTER (FLAGSTONE)

SKU: 84-8908900

SKU: 84-4521453

SKU: 84-5990524

$239.20

$136.00

$239.20

BELGIAN FLAX LINEN SHAMS (FLAGSTONE)

BELGIAN FLAX LINEN COMFORTER (FLAX)

BELGIAN FLAX LINEN SHAMS (FLAX)

SKU: 84-8839283

SKU: 84-4268839

SKU: 84-1103032

$136.00

$239.20

$136.00

BELGIAN FLAX DIAMOND QUILT (MINERAL)

BELGIAN FLAX DIAMOND SHAMS (MINERAL)

BELGIAN FLAX DIAMOND QUILT (WARM GRAY)

SKU: 84-7727064

SKU: 84-8653105

SKU: 84-8887568

$239.20

$111.20

$239.20

BEDROOM LINENS

BELGIAN FLAX DIAMOND SHAMS (WARM GREY)

BELGIAN FLAX DIAMOND QUILT (IVORY)

BELGIAN FLAX DIAMOND SHAMS (IVORY)

SKU: 84-6568007

SKU: 84-3975996

SKU: 84-6740212

$111.20

$239.20

$111.20

PERCALE SHEET SET

BOUCLE PILLOW (CEMENT)

VELVET PILLOW (BLUE)

SKU: 84-2629183

SKU: 84-2999879

SKU: 84-410152

$71.20

$39.60

$31.60

PILLOW INSERT (22")

INSERT PILLOW (STANDARD)

INSERT PILLOW (EURO)

SKU: 84-8928854

SKU: 22-2536117

SKU: 22-4874836

$21.20

$24.00

$27.60

BEDROOM LINENS COMBINATIONS

Color Combinations: Flax comforter with ivory quilt and blue boucle throw pillow Flax comforter with mineral quilt ad cement boucle pillow White comforter with mineral quilt and cement boucle throw pillow White comforter with warm grey quilt and cement boucle throw pillow White comforter with ivory quilt and blue boucle throw pillow Flagstone comforter with ivory quilt and cement boucle throw pillow All beds should use the white percale sheet set.

Layered Bedding Arrangement: Fitted sheet is smooth with no bunching or looseness Flat sheet is crisply pressed and applied with tight hospital corners Use a duvet with a structured fold (folded down one-third from the top) Add a quilt for dimension and texture All bedding must be pressed and wrinkle-free Every layer should feel purposeful: never excessive, never sparse.

Layered Pillow Arrangement: 2 Euro shams (back layer) 2 standard sleeping pillows (middle layer) 1 decorative accent pillow (front) All pillows must be full, fluffed, and evenly aligned Pillowcases and shams should be wrinkle-free Pillows should create height, softness, and a polished visual frame.

FOYER

DELANEY MARBLE TABLE SKU: 84-1935074

EVERSON GLASS TABLE SKU: 84-1081748

UPHOLSTERED BENCH SKU: 83-4783638

$399.20

$639.20

$599.20

STOWE MIRROR SKU: 84-669456

FIELD WOOD MIRROR SKU: 84-5674777

$319.20

$279.20

LIVING ROOM

PIERCE SQUARE ARM SOFA SKU: 83-6713048

YORK SLOPE ARM SOFA SKU: 83-3514370

APTOS COFFEE TABLE SKU: 84-9498888

$2,799.20

$1,919.20

$799.20

APTOS END TABLE SKU: 84-5557930

GOA ROUND COFFEE TABLE SKU: 22-1500213

EVERSON SIDE TABLE SKU: 84-5157308

$439.20

$959.20

$239.20

EARTHENWARE TABLE LAMP SKU: 84-8187111

HILL TABLE LAMP SKU: 84-9756539

ATWOOD ACCENT CHAIR SKU: 22-7308335

$199.20

$239.20

$959.20

LIVING ROOM

JOSIE CHAIR SKU: 83-1265447

LAGUNA MEDIA CONSOLE SKU: 84-7110102

CAYMAN MEDIA CONSOLE SKU: 84-9872841

$559.20

$1,279.20

$879.20

LIVING ROOM ACCESSORIES

ELISA SCULPTURES SKU: 84-144599

WOVEN RATTAN BOXES SKU: 84-6609364

MARBLE CHAIN SKU: 84-9031991

$199.20

$119.20

$47.20

THROW BLANKET (CHAMBRAY) SKU: 84-2223636 $63.20

THROW BLANKET (IVORY) SKU: 84-4665092 $63.20

DINING ROOM

SMALL DINING TABLE SKU: 84-1955001

DINING CHAIRS SKU: 84-9694124

$719.20

$398.40

BATHROOM

BATHROBE SKU: 84-7081686

SHOWER CURTAIN SKU: 84-7449662

SHOWER CURTAIN RINGS SKU: 84-2965299

$95.20

$79.20

$15.60

BATH TOWEL SET (MOCHA)

BATH TOWEL SET (TAUPE)

BATH TOWEL SET (GRAY)

SKU (Bath Towels): 84-8532856 SKU (Hand Towels): 84-2278798 SKU (Washcloths): 84-662423 $15.60 - $53.20

SKU (Bath Towels): 84-9004176 SKU (Hand Towels): 84-8982924 SKU (Washcloths): 84-3622956 $15.60 - $53.20

SKU (Bath Towels): 84-167813 SKU (Hand Towels): 84-9253615 SKU (Washcloths): 84-6388572 $15.60 - $53.20

BATHROOM ACCESSORIES

RAFFIA WASTEBASKET SKU: 84-8487264

RAFFIA TISSUE BOX SKU: 84-3261168

RAFFIA TRAY SKU: 84-7801672

$63.60

$39.60

$39.60

LIONEL WASTEBASKET SKU: 84-219966

LIONEL TISSUE BOX SKU: 84-9842250

LIONEL TRAY SKU: 84-800422

$56.00

$44.00

$27.20

KITCHEN ACCESSORIES

CAMBRIA TIERED STAND SKU: 84-6627418

WOOD CHEESE BOARD SKU: 84-8758456

EARTHENWARE VASE (LARGE) SKU: 84-4329978

$103.20

$55.20

$79.60

EARTHENWARE VASE (SMALL) SKU: 84-9568063

ONYX STONE BOWL SKU: 84-2311195

BRASS BIRDS SKU: 84-9180133

$63.20

$103.20

$103.20

BOB’S FURNITURE OPTIONS 20% business discount has been applied to the listed priced.

BEDROOM & BEDROOM LINENS

TREMONT BED (GRAY) SKU: 20085612 $277.00

WESTON COMFORTER SET (CHARCOAL) SKU: 2271001008 $199.99

CALVIN DRESSER (WHITE) SKU: 20077283007 $336.04

CALVIN NIGHTSTAND (WHITE) SKU: 20077283009

REECE ACCENT CHAIR (ASH) SKU: 10001598001

RINA LAMPS (SET OF 2) SKU: 2123019001

$165.02

$249.00

$119.99

TREMONT BED (BEIGE) SKU: 20085621

WESTON COMFORTER SET (BEIGE) SKU: 2271001004

TREMONT DRESSER (GRAY) SKU: 2004919034

$277.00

$199.99

$336.04

BEDROOM & BEDROOM LINENS

TREMONT NIGHTSTAND (GRAY)

PORTLAND ACCENT CHAIR (BEIGE)

SKU: 20049194015

SKU: 10002135002

$165.02

$399.00

MONTANA LAMPS (SET OF 2) SKU: 20078703

VAL-U-PEDIC MATTRESS SKU: 20050556

$118.00

$349.00

LIVING ROOM

JULIEN SOFA (GRAY) SKU: 20097311

SLUMBER LOVESEAT (GRAY) SKU: 20094046

BRADY RECLINER (SILVER) SKU: 20071088003

$399.00

$799.00

$299.00

ASPEN CHAIR (BEIGE) SKU: 20086264001

JACE ACCENT CHAIR (BEIGE) SKU: 2295004001

CASCADE TV STAND SKU: 10001669002

$299.00

$179.99

$349.00

DERBY COFFEE TABLE SKU: 2153016001

VILLA END TABLE (GRAY) SKU: 20083946002

CHICAGO LAMPS (SET OF 2) SKU: 20094015

$199.99

$199.99

$118.00

LIVING ROOM

ZION TV STAND SKU: 2261064007

LINDA COFFEE TABLE (GOLD)

$219.99

$199.99

CLAIRE GOLD & MARBLE ACCENT TABLE)

ARIELLA TABLE LAMP SKU: 2222011001

SKU:10001319015 $199.00

SKU: 2014554003

$199.99

FOYER & DINING

DELFINA BENCH (NATURAL) SKU: 2014081001

DELFINA BENCH (BLUE)

$249.99

$249.99

LUNA OVAL MIRROR (GOLD) SKU: 20089628

BLAKE DINING SET SKU: 20041347

$39.99

$399.00

SKU: 2014081004