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MOBILE SOLUTIONS FOR BUSINESS

Driving Your Business Through The Mobility Era Written by: Neil Bramley Produced by: James Pepper

TOSHIBA

Toshiba’s Neil Bramley looks at security, cost and reliability factors affecting SME decision making when considering mobile solutions for their business

The Author

Neil Bramley European SMB Director at Toshiba Europe

August 2015

he rise of mobility is the most prevalent and consuming change for businesses to manage today. A number of factors, from technological innovation such as cloud and security considerations to economic recovery, are contributing to this transformation across European companies. A key consideration during this period is making sure that your business invests in the right hardware, services and software to enable staff to work efficiently, regardless of whether they’re office-based or on the move. Move away from consumer-grade solutions According to SMB Group, over 60 per cent of SMBs believe mobile solutions are critical to the business1– however, it is employees wanting to use familiar devices that is the significant catalyst in driving consumer device uptake within BYOD strategies. But SMBs face a variety of challenges that differ to those of consumers, and devices need to meet these security, connectivity, reliability and image stability requirements that aren’t always considered within the build of a typical consumer product. Instead, devices designed specifically for the mobile era of business, such as Toshiba’s lightweight Portégé Z20t 2-in-1 laptop and tablet, have been created with these factors taken into account, providing tools truly designed to meet business needs.

Security and reliability are key Smaller businesses often do not have the inhouse IT support to provide advice or backup equipment, and any time offline will have a large impact on productivity and the ability to serve customers. With this in mind, SMBs should make sure they buy from a reliable brand that has a strong focus on customer support and creating products with reliability guarantees – for example Toshiba’s support includes money back and a free repair over the first year2, providing complete confidence to SMBs when it comes to IT investments. As people become more dependent on their devices and spend the vast majority of their

Portégé Z20t-B is the ideal device for day-to-day business use - whether you’re working at your desk, giving presentations, attending meetings, sharing ideas or taking notes.

1) ‘2014 Small and Medium Business Mobile Solutions Study (SMB Group), http://www.smb-gr.com/ 2) Available in selected countries and applicable on eligible models only. Subject to the Terms and Conditions, should your laptop break within one year of purchase you may be eligible to claim a free Standard Warranty repair and a refund of the purchase price. Claims can only be made if the laptop has been registered within 30 days of purchase. Please visit http://www.toshiba.eu/ innovation/generic/reliability/ for full details

w w w. t o s h i b a . e u

Toshiba recommends Windows.

DETACH FROM WORKING LIMITATIONS.

ATTACH TO 17 HOURS OF BATTERY LIFE*. PORTÉGÉ Z20t-B

THE LAPTOP YOU NEED. THE TABLET YOU DESERVE. Adapt to any business situation in one click, with the silent, fully-detachable, 31.75 cm (12.5") Toshiba Portégé Z20t-B featuring the new Intel® Core™ M processor. Work up to 17 hours*, breaking free from working limitations, and attaching to complete business freedom. And with Toshiba’s Reliability Guarantee, you can be assured of uninterrupted productivity**. Find out more: www.toshiba.eu/z20t

LAPTOP MODE

PRESENTATION MODE

TABLET MODE

Intel®-based 2 in 1s. A tablet when you want it, a laptop when you need it. *Based on MobileMark 2012. **Terms and conditions apply. See the full details at www.toshiba.eu/reliability. Intel, the Intel Logo, Intel Inside, Intel Core, and Core Inside are trademarks of Intel Corporation in the U.S. and/or other countries. ©2015 TOSHIBA Corporation. Product specifications, configurations, prices and system, component/options availability are all subject to change without notice. Product design specifications and colours are subject to change without notice and may vary from those shown. Errors and omissions excepted.

M A N U FA C T U R I N G

working lives online, the amount of confidential material being stored on smartphones, laptops and tablets is also on the rise. Data is the most valuable asset for the majority of businesses today and strong security should not be ignored by SMBs – if a device is stolen, it’s not just the hardware you are losing but potentially a large amount of valuable, business critical information. Buyers should therefore be considering products that have advanced security measures built in like Trusted Platform Module or as additions such as Toshiba Cloud Client Manager – this level of protection is not required for traditional consumer laptop use, but can give business owners peace of mind that their data and devices are sufficiently safeguarded. Affordable financing options – making business devices accessible without the upfront costs Despite the advantages of business-built devices, SMBs may not always have the capital to invest in new technology of this sort. At the same time, IT investment is on the rise so it is essential SMBs can embrace new technologies in order to remain competitive. Some vendors offer flexible financing options, removing up-front costs and keeping IT expenditure down. For example, Toshiba’s Buy and Try Satisfaction Guarantee scheme provides purchasing confidence to businesses, 3allowing them to ensure they are fully comfortable with the Portégé Z20t

With Ultrabook™ performance and tablet flexibility in one device, the fully detachable 31.75 cm (12.5”) Portégé Z20t-B for professionals enables you to create or consume content almost anywhere.

w w w. t o s h i b a . e u

Toshiba recommends Windows.

TRY IT FOR A MONTH ENJOY IT FOREVER. THE LAPTOP YOU NEED. THE TABLET YOU DESERVE. PORTÉGÉ Z20t-B The ultra-mobile Z20t-B with an Intel® Core™ M processor bring up to 17 hours* battery life and allows you to adapt to any business situation with one click. It also comes with Buy & Try promotion – buy the Portégé Z20t-B with a money back guarantee if the purchased product is not to your complete satisfaction within 30 days**. Buy now at www.toshiba.eu/Z20T

Supplies are limited

Intel®-based 2 in 1s. A tablet when you want it, a laptop when you need it.

Intel, the Intel Logo, Intel Inside, Intel Core, and Core Inside are trademarks of Intel Corporation in the U.S. and/or other countries. *Based on Mobile Mark 2012. ** Should you not be satisfied with your laptop within 30 days of purchase you may be eligible to claim a refund of the purchase price. Offer applies to selected Toshiba Portégé Z20t-B models only. Online registration for promotion within 15 days of purchase date required to participate. Further terms & conditions apply. End date of promotion varies according to region, visit toshiba.eu/Z20t for full details.