The Cut May/June

2023 EDUCATION

WHAT’S INSIDE…

COLOR

PAUL MITCHELL

SPRING 2023 COLOR & CUT CELEBRATION WITH KELSEY ELLIOTT

She will showcase the latest color and cut trends from Paul Mitchell $35 for individual class ticket or $50 for both classes.

MONDAY, MAY 15

PAUL MITCHELL THE SCHOOL

GRAND RAPIDS, MI

Color Demo 10am to 12pm (ED23026)

Cutting Demo 1pm to 3pm (ED23027)

Full Day (ED23025)

2855 29th Street SE • Kentwood, MI 49512

DAVINES COLOR DEMO

Discover Mask with Vibrachrom and View Color through interactive demonstrations. The Davines approach to diagnosis, formulation, application, and finishing are covered. $25 per person.

MONDAY, JUNE 5

MANOCOBLUE STORE • DUBLIN, OH

10am to 1pm (ED23053)

6625 Dublin Center Drive • Dublin, OH 43017

DAVINES

FREEHAND WITH CONFIDENCE: FEATURING A BLONDE STORY & HEART OF GLASS

There is a focus on application and how to achieve controlled lightening while respecting the hair and it’s condition. Hands-on-workshop. $99 per person.

MONDAY, JUNE 19

MANOCOBLUE STORE • DUBLIN, OH

L’ANZA HEALING HAIR COLOR & CARE: PLACEMENT WITH PURPOSE

From classic hues to colorful, bold placements. Dive into ways to approach hair color techniques that will save time and make you more money. You will learn how to place highlights and dimension with strategy in mind. You will leave class with confidence to create beautiful color for your guests which will keep them returning to your chair. $99 per person

MONDAY, JUNE 12

BLAKES ORCHARD & CIDER MILL ARMADA, MI

11am to 2pm (ED23046)

17985 Armada Center Road • Armada, MI 48005

Artist: Scott Sueper

MONDAY, JUNE 19

VUE COLUMBUS • COLUMBUS, OH

11am to 2pm (ED23039)

95 Liberty Street • Columbus, OH 43215

Artist: Mark Dolan

MONDAY, AUGUST 7

BASH • CARMEL, IN

11am to 2pm (ED23040)

1235 Keystone Way S • Carmel, IN 46032

Artist: Scott Sueper

MASTERING COLOR PLACEMENT WITH

GINA BIANCA-SICARD

Work side by side with Gina and learn different ways to foil by mastering color. Gina will demonstrate different ways to foil by mastering color. She will share with you her top timesaving color placements that will deliver amazing results in a shorter period of time! Follow Gina on Instagram @imginabianca

Demo $99 per person

See page 16 for these products.

10am to 4pm (ED23019)

6625 Dublin Center Drive • Dublin, OH 43017

L’ANZA TRENDING NOW

Hair color trends are constantly evolving, from balayage and ombre’ to color melting and root shadows. Master formulation and application techniques that will allow you to attain the season’s most popular hues. $30 per person

MONDAY, MAY 22

MANOCOBLUE STORE • DUBLIN, OH

10am to 1pm (ED23014)

6625 Dublin Center Drive • Dublin, OH 43017

L’ANZA TIME SAVING TECHNIQUES

From classic hues to colorful, bold placements. Dive into ways to approach hair color techniques that will save time and make more money! Learn how to apply these behind the chair. Zoom Class with Hai Tran $20 per person

MONDAY, MAY 15

10am to 12pm (ED23015)

In-Person Class $30 per person

MONDAY, SEPTEMBER 25

MANOCOBLUE STORE • DUBLIN, OH

10am to 1pm (ED23016)

6625 Dublin Center Drive • Dublin, OH 43017

Swag bag of Rusk Products (attendance required to receive swag bag)

SUNDAY, JULY 30

MINT HAIR CRAFTING • FERNDALE, MI

10am to 1pm (ED23042)

1930 Hilton Road • Ferndale, MI 48220

MASTERING COLOR PLACEMENT WITH GINA BIANCA-SICARD

Gina will demonstrate different ways to foil by mastering color. She will share with you her top time-saving color placements that will deliver amazing results in a shorter period of time!

Follow Gina on Instagram @imginabianca

Demo $99 per person

Swag bag of Rusk products. (attendance required to receive swag bag)

MONDAY, JULY 31

EMBASSY SUITES BY HILTON INDEPENDENCE, OH

10am to 1pm (ED23044)

5800 Rockside Woods Blvd. N Independence, OH 44131

CHECK OUT AND SIGN UP FOR OUR EDUCATION PROGRAMS HERE!

TURN MORE HEADS

MOROCCANOIL ACADEMY ON THE ROAD

Salon Ambassador Certification is a skills-based course that focuses on Moroccanoil methodologies, and technical capabilities, including color service, that will allow every trainer to elevate their salon and its staff. Our Ambassador Certification program will prepare you to serve as a facilitator, coach and the go-to advocate for everything Moroccanoil in your salon.

$600 per person. Includes stylist gift bag with accessories, exclusive training and 3 other gifting moments throughout the year

MONDAY, MAY 8,

TUESDAY, MAY 9 AND

WEDNESDAY, MAY 10

MANOCOBLUE STORE DUBLIN, OH

9am to 5pm

6625 Dublin Center Drive • Dublin, OH 43017

More information or to Register: www.moroccanoilprofessional.com

CUTTING

DAVINES

VIRTUAL CUTTING DEMOS 2023

Pre-register on DavinesPro.com. Under the Education tab, choose Upcoming Courses to register. All classes start at 12pm to 1:30pm.

MONDAY, MAY 22

CREATIVE CUT

MONDAY, JUNE 26

RAZOR CUT

MONDAY, AUGUST 21

MEN’S BARBERING

MONDAY, SEPTEMBER 18

BOB CUT

MONDAY, OCTOBER 23

CREATIVE CUT

MONDAY, NOVEMBER 20

RAZOR CUT

OLAPLEX ESSENTIALS

Learn more about the proven and patented technology of the OLAPLEX System. This class will take a deep dive into the entire OLAPLEX portfolio, both retail and professional. You’ll walk away with a strong understanding of the entire portfolio, and how to talk about the benefits of the system with each of your clients! Register in advance for these FREE Zoom classes

MONDAY, MAY 15 1pm EST

MONDAY, JUNE 5 1pm EST

MONDAY, JULY 10 1pm EST

After registering, you will receive a confirmation email containing information about joining the webinar.

SMOOTHING

GKHAIR PROFESSIONAL TRAIN THE TRAINER 2023

Do you have what it takes to be a GKHair Educator? We are looking for talented stylists who are passionate about teaching others how to excel in the industry, share knowledge through technical application of salon professional services with GKHair products.

JUNE 6 & 7 ORLANDO, FL

More information email: connect@GKhair.com

CEZANNE SMOOTHING TREATMENT DEMO

This class is an introduction to the category of smoothing treatments, the unique differences of the Cezanne Keratin Smoothing Treatments, and basic instruction on treatment application. Upon completion, attendees will be proficient in choosing the correct treatment for their customer’s needs, understand the correct application of treatments, and how to correctly recommend Cezanne After Care. Format includes theory with model demonstration. $25 per person

MONDAY, MAY 22

BEAUTY COLLECTIVE HAIR SALON ROYAL OAK MI (ED23045) 1210 Catalpa Drive • Royal Oak MI 48067

UNLOCK YOUR POTENTIAL WITH AQUAGE, RUSK & ZENAGEN

SUNDAY, JUNE 11, 2023

$149 per person (ED23047)

FRENCH LICK RESORT

8670 IN-56 • French Lick, IN 47432

WHAT YOU’LL LEARN:

AQUAGE MASTER ARTISTS: DAVID CHIZEK AND KATIE BRENNER FLUID DISCONNECTION

Understand how Disconnection is purposefully breaking a structural line within a haircut to remove weight, enhance a shape, or streamline the haircut. How disconnection helps incorporate blending techniques. Learn different thermal styling techniques to create maximum versatility and a random, unstructured form that is relevant for today’s client.

ROOTED IN RUSK: MASTER ARTISTS: DAVID CHIZEK AND KATIE BRENNER

• Gain confidence by learning tips and tricks to master color formulation and maximize your career as a colorist.

• REINVENT YOUR APPOINTMENT BOOK WITH RUSKIN10! Maximize salon time with a luxury service using high performing 10-minute color that helps you perform at your best!

• Learn to cover gray in 10 minutes, along with other fun services. Discover RUSKin10 permanent color that will not deepen after 10 minutes.

• Business tips to maximize your time behind the chair & increase your ticket price.

ZENAGEN: DIRECTOR OF EDUCATION: CHAD WHITE

He will show you cutting techniques for fine and thinning hair. Become your client’s Hair Loss Specialist and learn the art of approaching and being successful in cutting fine and thinning hair. Learn Zenagen’s technology and ingredients and how the product protects the entire ecosystem of the follicle to prevent shedding and restore healthy hair growth and fullness.

MODEL: AQUAGE

2023 EDUCATION

EXTENSIONS

AQUA HAIR EXTENSIONS

WEFT CERTIFICATION

• Learn how to conduct a successful consultation

• Learn Hand Tied Weft, Machine and Q-weft Methods

• Learn application, placement, and removal of both methods

• Learn how to increase the longevity of the extensions with proper maintenance

• Learn how to price your service

All attendees must provide their own mannequin and tripod. $399 per person

MONDAY, MAY 1

MANOCOBLUE STORE • DUBLIN, OH

10am to 5pm (ED23017)

6625 Dublin Center Drive • Dublin, OH 43017

MONDAY, MAY 8

INDIE HAIR DESIGN • INDIANAPOLIS, IN

10am to 5pm (ED23036)

716 Massachusetts Ave • Indianapolis, IN 46204

MONDAY, AUGUST 7

MANOCOBLUE STORE • DUBLIN, OH

10am to 5pm (ED23021)

6625 Dublin Center Drive • Dublin, OH 43017

MONDAY, OCTOBER 23

MANOCOBLUE STORE • DUBLIN, OH

10am to 5pm (ED23022)

6625 Dublin Center Drive • Dublin, OH 43017

AQUA HAIR EXTENSIONS

TAPE-IN & KERATIN FUSION DUO CERTIFICATION

• Learn how to conduct a successful consultation

• Learn both Tape In and Keratin Fusion Method

• Learn application, placement, and removal of both methods

• Learn how to increase the longevity of the extensions with proper maintenance

• Learn how to price your service

All attendees must provide their own mannequin and tripod. $499 per person

BUSINESS

DAY CAMP WITH AMIKA! ADVANCED STYLING.

SOCIAL MEDIA TIPS & TRICKS

Session1: Look n Learn with Aoife McCarthy

$55 per person - Includes Kit

Session 2: Hands-on with Aoife McCarthy

$169 per person - Includes Kit

MONDAY, JUNE 11

MANOCOBLUE STORE • DUBLIN, OH

Look n Learn 10am to 11:30am (ED23048)

Hands-on 12:30pm to 3pm (ED23049)

6625 Dublin Center Drive • Dublin, OH 43017

CHECK OUT AND SIGN UP FOR OUR EDUCATION PROGRAMS HERE!

EXTRA SPECIALS

SELECT PRODUCTS

TREE SPECIAL COLOR

SIZES

10% SELECT PRODUCTS

THE WOW FACTOR with Chris Appleton

SUNDAY, MAY 21, 2023

THE AGORA THEATRE

5000 Euclid Avenue

Cleveland, OH 44103

TIME DETAILS

3:00PM

Doors Open

4:00PM - 6:00PM

Chris Appleton Presentation

British-Born Chris Appleton is being referred to as

Who

TICKET DETAILS

$300 - VIP Seating & Meet Chris*

*Limited Seats Available

$200 - Preferred Seating

$100 - General Seating

The “hair apparent” to hair styling legends like Sassoon and John Frieda, British-born Appleton is re-inventing “glam hair” on a global scale. From the jaw-dropping cascade of curls he created for JLO’s Superbowl show to the memorable Met Gala wet look he gave Kim Kardashian, Appleton’s extravagant, precision-crafted styles on Hollywood’s hottest A-listers (Dua Lipa, Arianna Grande and Katy Perry) are blowing up the internet and re-defining what “sexy, luxe, iconic hair” looks like in 2022. Named Celeb Stylist of 2020 at the American Influencer Awards, Intercoiffure Celeb Stylist of 2019 and the Most Influential Stylist by Mane Addicts, Appleton is a regular on some of TV’s most popular daytime shows such as the Today Show, Drew Barrymore, E! News, and the Rachael Ray show.

TICKETS ON SALE NOW!

“The Man

Changed Hollywood Hair”

NEW! PLATINUM PLUS

A toning option for every shade of blonde!

• NEW Platinum Plus Shampoo offers deep violet toning for medium to dark blondes and highlights

• NEW Platinum Plus Toning Drops can be added to Paul Mitchell® shampoos, conditioners, treatments and stylers for instant, customizable purple toning

NEW! BOND RX LIGHTENER

A powerful glow up for every blonding guest

Formulated with ingredients to help with built-in bond protection, Bond Rx de-dusted powder lightener is ideal for all types of lightening services, from subtle lifting to bright blonding, no heat required. Quickly lift up to 7 levels while protecting the hair fiber during processing. Hair feels soft, shiny and easy to comb—guests will love how this vegan formula delivers healthy-looking results.

• Wheat peptides and creatine amino acid help to protect the bonds during processing

Versatile formula is ideal for foils, freehand and on-scalp techniques

• Quick, clean lift up to 7 levels

Baobab oil helps to nourish, moisturize and add shine

• Creamy texture saturates well and stays put for even lift

1.75 oz. $3.15 #214015

SAVE 29%

$23.50

SAVE 32% THE DEMI NEARLY NUDE KIT

2 The Demi 6Gv

2 The Demi 8Gv

2 The Demi 10Gv

FREE

1 Paul Mitchell® Processing Liquid 32 oz.

1 Paul Mitchell® Applicator Bottle

1 The Demi Gold violet Swatch card:

• Swatch Book Button

• Educational Insert

1 The Demi Paper Chart $36.00

NEW! THE DEMI NEARLY NUDE

From effervescent champagne to refined taupe, these Gold violet shades embrace delicate nuances of tan, gold and violet tones. Super flattering and on trend, these

SAVE 10% STYLIST ESSENTIALS KIT STYLE MAKERS!

Upgrade your tool kit with essentials to create the very best styles. These professional-quality branded tools and accessories detangle hair, minimize flyaways and help you shape the perfect looks.

PURCHASE

1 Paul Mitchell® Professional Apron

1 407 Styling Brush

1 Slim Water Sprayer

1 Express Ion Round® Brush, Medium

1 Detangler Comb

1 Paul Mitchell® Pro Tools™ Teasing Brush

1 Peace, Love, and Happiness Tote Bag $43.50 Salon Value $48.16 • #212122

PAUL MITCHELL® GOOD HAIR VIBES KITS

No

or try something new with perfectly curated sets for your best

days ever. Each one is a

in a box— so follow along with every hair care journey that awaits you!

WHY IT WORKS

In a simple swipe, LASHBOND™ delivers NEW OLAPLEX Peptide Complex Technology, OLAPLEX Bond Building Technology™, and hydrating Hyaluronic Acid with Biotin to the lash line to support and sustain the natural growth cycle and lash retention for the look of longer, thicker, stronger and healthier lashes.

WHY YOU’LL LOVE IT

Lashes look longer and more lifted

• Lashes look thicker & denser

• Lashes look healthy and hydrated

THE SOLUTION FOR

Those looking for a serum that targets lash length, volume & density, loss & shedding and dry brittle lashes.

No.

BUILDER 5.2 OZ.

The N°.0 Intensive Bond Building Hair Treatment features an easy to use nozzle that primes the hair and delivers the highest concentration of the patented bond building technology of any OLAPLEX at home product. $15.00 #5601018

WHAT IT IS

A starter set to repair and brighten blonde, lightened, and gray hair. The scientifically proven two-part system of deluxe samples No.0 and No.3 repair damaged, fragile, brittle hair. No.4P tones and brightens as it cleanses and finishing with No.8 restores weightless moisture to dry, dehydrated hair. An ideal take-home kit after lightening services to maintain the results of in-salon OLAPLEX treatments.

WHO IT’S FOR

For all blonde, lightened, and gray hair

No. 7 BONDING

A highly-concentrated, weightless reparative styling oil. N°.7 dramatically increases shine, softness, and color vibrancy while minimizing flyaways and frizz.

$15.00 #5601025

SALON SPOTLIGHT

WE SUSTAIN BEAUTY

In 2021, Davines launched the first edition of We Sustain Beauty, a global socio-environmental campaign to take climate action through regenerative organic agriculture. Davines has partnered with The Rodale Institute, a leader in the modern organic movement, coining the phrase, “regenerative organic agriculture”. Through farmer training, organic research and consumer education, The Rodale Institute has become a global pioneer of organic agriculture.

In 2023, Davines, in partnership with The Rodale Institute, announced a nationwide contest for salons to have a chance to win an all-expenses paid trip to The Rodale Institute. Salons had to be nominated by their DSC and needed to meet the following requirements:

• Has purchased or committed to purchasing a We Sustain Beauty 2023 promotion

• Is an influencer-caliber salon

• Has an active Instagram or Social Media channel

Maly’s@ManocoBlue is very proud to share that of all the submitted nominations, our great salon partner, Chemistry Salon, has won this wonderful sweepstakes! Nominated by Maly’s@ ManocoBlue DSC, Brenda Hauxwell, Chemistry Salon is located in Berkley, MI, a suburb of Detroit. Morgan Kruizenga, owner of Chemistry Salon, believes that beauty and sustainability can be one and the same. In 2019, Morgan put that

belief into practice when she, and her husband Ken, transformed a historic 1940’s transmission shop, (located in downtown Berkley, MI), into a stunning sustainable and lifestyle focused urban hair salon. The salon features environmentallyconscious construction such as radiant flooring – which uses less gas by heating water to maintain the temperature throughout the building – as well as recycled/repurposed materials and LED lighting.

Chemistry Salon is also committed to being environmentally-friendly with its products and practices and only partners with cruelty-free sustainable, B-Corp companies such as Green Circle Salons and Davines Beauty, a world leader in sustainable beauty products. Through its partnership with Green Circle Salons, Chemistry is able to recycle 95% or more of its waste. Even excess color is saved to be repurposed and hair clippings are recycled and used to make hair booms that are placed in the ocean for oil spills.

With more than 30 years in the beauty industry, Morgan is not only passionate about her craft but also about her employees and clients. Morgan has worked with many leading hair-dressing companies. In addition to being an art director for Toni & Guy Education and Academy, where she taught classes locally and nationally, she also helped launch its Madison Avenue, New York Location. With her exceptionally strong background

in education and training, she makes it her mission to share that expertise with her employees. Morgan expressed, “Mentoring my staff and helping them grow so they can become future leaders in our field, as well as financially independent, is so important to me.”

Chemistry Salon has won an all-expenses paid trip to the aforementioned Rodale Institute in Pennsylvania, including airfare and overnight accommodations for two. This trip will be an experience of a lifetime that few get to enjoy. The campus grounds display the education and understanding behind regenerative organic agriculture, and how these efforts support sustainable beauty. In addition to educational benefits, Chemistry Salon will be able to enjoy the beautiful campus and products of regenerative, organic agriculture.

DISCOVER NEW VIEW LEVEL 10 NUANCES

We invite you to join us at the Italian Garden, an encounter between all ages, ethnicities and cultures - celebrating beauty and well-being. Introducing A Blonde Story and three new shades of our demi-permanent line, View. One light natural shade, 10,0, and two light cool blonde shades, 10,1 and 10,27 are here to provide even more creative possibilities. Debuting with four gorgeous blonde looks with accompanying technique menus on how to achieve, this is a line extension intended to excite and inspire!

Heart of Glass Intense Treatment 5 oz.

#3572008 Heart of Glass Sheer Glaze 5 oz.

RECEIVE FREE

3 NEW! Heart of Glass Instant Bonding Glow 10.14 oz.

1 NEW! Heart of Glass Instant Bonding Glow 10.14 oz. - Stickered

1 Silkening Shampoo Backbar 33.8 oz. - Stickered

1 Rich Conditioner Backbar 33.8 oz. - Stickered

2 Heart of Glass Liter Pump for 33.8 oz.

1 Century of Light Progress 28.2 oz.

1 Activator 30 Vol 30.43 oz.

1

TRAVEL LIGHTER AND BRIGHTER WITH SU

Formulated with protective Citrus Mytrofolia, antioxidants and Vitamin C, our entire SU family delivers hydration and nourishment, all while protecting hair and skin from harmful UV rays. This summer, we’re pleased to welcome the limited-edition SU Hair & Body Wash Bar.

$255.00

THIS FATHER’S DAY, GIVE DAD DAILY SELF-CARE

Inspired by the modern Italians’ love for life and attention to detail, Pasta & Love is our sophisticated assortment that creates a simple yet pampering grooming routine. Formulated with organic Alkekengi extract, our Pasta & Love assortment elevates daily rituals into moments of self-care.

This Father’s Day, boost retail sales and invite guests to purchase the perfect gift for dad at your salon. With the purchase of any Pasta & Love products, offer clients a complimentary Pasta & Love Father’s Day gifting hang tag!

Gel 6.7 oz.

#3593011 Shaving Gel 5.1 oz.

RECEIVE FREE

1 Retail Shelf Sign

1 Custom Fathers Day Gift Tags 6 pk.

$85.50 Salon Value $103.50 • Bundle: #23063

USE PROMO CODE: DADMJ23

*DISCOUNT TAKEN ACROSS ALL ITEMS. ADD 6 QUALIFYING RETAIL PRODUCTS TO ORDER, WITH BUNDLE AND PROMO CODE TO RECEIVE DISCOUNT.

SAVE 54% CARE & STYLE STARTER KIT

STYLING

SAVE

BLONDE CARE

1 Violet Brightening Conditioner 8 oz.

$21.00 Salon Value $28.00 • Bundle: #23094

JUNE ONLY SAVE 27% SPRAY WAX

RECEIVE FREE MERCH KIT (PRE-PACKED)

1 SeaExtend Strengthening Conditioner

SAVE

SAVE

Treatment 10 oz.

1 Clarifying Shampoo 10 oz.

1 Perfect Moisture Shampoo 8.5 oz.

1 Perfect Moisture Conditioner 8.5 oz.

1 Leave-In Perfector Spray 4 oz.

$115.50

Salon Value $184.68 #27001011 PREPACKED

SAVE 44% ULTIMATE BLONDE SALON OPENER BOX

INCLUDES

1 Ultimate Blonde Keratin Smoothing Treatment 10 oz.

1 Clarifying Shampoo 10 oz.

1 Ultimate Blonde Shampoo 10 oz.

1 Ultimate Blonde Conditioner 10 oz.

1 Leave-In Perfector Spray 4 oz.

$115.50

Salon Value $206.72 #27001010 PREPACKED

NEW! MIRRORBALL

HIGH SHINE + PROTECT ANTIOXIDANT SHAMPOO AND CONDITIONER

WHAT IT IS

shampoo + conditioner boosts shine, keeps hair color vibrant, and protects against environmental stressors and pollution build up

WHO IT’S FOR

fine-medium hair types looking to add shine and protect hair

WHAT IT DOES results in hydrated hair with brilliant shine

• provides antioxidant benefits + protects against pollution build up

• keeps hair color vibrant offers lightweight moisture without causing build up

WHY IT’S DIFFERENT

• red wine and grape leaf extract provide antioxidant benefits and protect hair from environmental stressors boosts shine by 45*

• removes 57% of pollution buildup*

*clinically proven after one use

3 FOR $30

JOIN THE BLONDE EVOLUTION

Introducing three NEW Ash Gold shades that transcend blonde as you know it.

Build your salon business with these multidimensional Color Calypso shades providing the perfect balance of cool and warm to complement every skin tone and hair type.

CHOOSE FROM 2 OZ.

#423224 Lightest Ash Gold Blonde 10BG/10.13

#423225 Medium Ash Gold Blonde 7BG/7.13

#423226 Dark Ash Gold Blonde 6BG/6.13 $6.50 ea

SAVE 42% COLOR CALYPSO ASH GOLD SALON INTRO

PURCHASE 2 OZ.

COLOR CALYPSO DEMI-PERMANENT GLOSS

3 Lightest Ash Gold Blonde 10 BG/10.13

3 Very Light Ash Gold Blonde 9BG/9.13

3 Medium Ash Gold Blonde 7BG/7.13

3 Dark Ash Gold Blonde 6BG/6.13

COLOR RHAPSODY PERMANENT CREAM COLOR

3 Lightest Ash Gold Blonde 10 BG/10.13

3 Very Light Ash Gold Blonde 9BG/9.13

3 Medium Ash Gold Blonde 7BG/7.13

3 Dark Ash Gold Blonde 5BG/5.13

SAVE 17%

BLONDE VOYAGE LIGHTENERS

SAVE 17% on Moroccanoil Blonde Voyage Powder and Clay Lighteners that protect and nourish the hair during the lightening service.

CHOOSE FROM

#423133 Blonde Voyage Powder

Lightener 17.6 oz.

#423132 Blonde Voyage Clay

Lightener 14.1 oz.

$20.00 ea

Salon Value $24.00

Rediscover

This

HYDRATE CONCENTRATE

a highly concentrated in-salon treatment that instantly hydrates dry hair to reduce frizz, improve condition and add shine.

REPAIR CONCENTRATE

a highly concentrated in-salon treatment that instantly repairs and strengthens weak and brittle hair to reduce breakage, improve condition and add shine.

PLATINUM BLONDE CONCENTRATE

a highly concentrated in-salon treatment that instantly neutralises brassy, yellow tones in colour-treated blonde hair to tone and refresh, improve condition and add shine.

READY, STEADY, HAIRAPY

TWO SOULS, ONE PASSION: BEAUTY

The story of Alter Ego Italy is the story of a family, a passion, and an all-Italian mission made up of love for details, important raw materials, and high-quality standards since 1988.

In Alter Ego Italy we bring together two important choices for the professional salon: effectiveness and kindness, performance and sustainability. A vision that meets the needs of the contemporary adult woman, who wants to be beautiful and sophisticated, but at the same time feels the urgency of a greener life. We are moving in an increasingly sustainable research direction, where the aspiration to beauty becomes inseparable from attention to the environment and people. This is why we develop highperforming products and technologies to enhance our beauty, but at the same time be kind with the environment and human beings.

FOR US, BEAUTY MEANS:

Effectiveness of the products. Our products are designed one by one to offer flawless results, respecting the hair and skin.

Beware of trends. Constant research and study of international trends are the key principles that inspire the Alter Ego Italy Collections every year.

Creativity. We help our hairdressers to add their precious creative contribution in every work they perform, offering highperformance and innovative products, able to achieve excellent results by supporting everyone’s creative style. Personality. Our fashion proposals and the range of Alter Ego Italy colors collect a wide range of possibilities, to allow every woman to recognize herself and get in touch with her best part.

FOR US, KINDNESS MEANS

Create products that respect the environment.  For all our treatment products, we are looking for technologies that reduce the consumption of water during rinsing. All our packages are made of recycled plastic and FSC certified paper. Be kind to your scalp and hair. Our products are effective without being aggressive. They do not contain sulphates, parabens, petrolatum and are all nickel, chromium, cobalt and dermatologically tested.

Use more natural-ingredients. Our treatment lines contain high percentages of naturalness thanks to the constant search for functional active ingredients and new ingredients of natural origin.

SAVE 44% SHE WONDER KIT

INCLUDES

1 Restorative Shampoo

1 Instant Shaping Mask

1 Shine Oil Elixir

RECEIVE FREE

2 She Wonder Hand Cream 2.53 oz.

2 She Wonder Hand Mask .63 oz.

1 She Wonder Leaflet

$44.29

Salon Value $79.26 • Bundle: #23054

SAVE 39%

COLOR TRANSFORMER PROMO

PURCHASE

2 Technofruit Color pH Transformer 4.22 oz.

RECEIVE FREE

1 Technofruit Color Transformer Brochure

1 Technofruit Color Treatment Color Chart

$58.00

Salon Value $95.50 • Bundle: #23055

SAVE 34%

FAST 10 COLOR PROMO

PURCHASE

6 Fast Color 10 Shades (your choice)

RECEIVE FREE

1 Curls Amplifier 5.07 oz.

1 Love Me Curl 8.45 oz.

$57.90

Salon Value $87.65 • Bundle: #23051

GET READY FOR FRIZZ-FIGHTING SEASON…

…with Dream Coat, the #1 frizz-fighting, humidity-proofing spray! Celeb stylist go-to for smooth glass hair no matter the weather. This is the media sensation your clients are seeing everywhere! Plus, special offer on One-Minute Transformation, the best on-the spot frizz fix

DREAM COAT SUPERNATURAL SPRAY

#1 Anti-frizz treatment waterproofs hair to stop frizz, even in the worst humidity. proofs strands, lasts for up to 3 shampoos

activated spray feels like nothing is on the hair

#1 humidity-blocker for silky, glossy, glassy, frizzproof style

ONE-MINUTE TRANSFORMATION STYLING CREAM

This on-the-spot frizz fix for wherever + whenever is a viral sensation. A must-have for any frizz-prone hair, any season. dry hair moisturizes, smooths, depuffs, defrizzes day hair too!

$72.00 • #8800522

An accidental hairstylist shakes up the industry being a two business salon/ barbershop owner with a lot to share about her humble success. Sara Close, stylist and owner at Capelli in Grand Rapids, started her journey in high school when she was invited by a friend to attend an open house at a technical school for cosmetology where she had a light bulb moment. This is what she was meant to do. Six years into her career, Sara and a friend decided to venture out on their own- into the world of salon ownership. This was never Sara’s goal or ultimate desire, but the path became more clear, the more time she spent working for other people. She had outgrown other people’s way of doing things. The desire for an elevated client experience and relationship is what fueled the change. At 25 years old, Sara was a new mother and an accidental business owner.

The foundation of Capelli is the client experience from the first interaction all the way through to checkout and beyond. Weekly to monthly check-ins and hand written notes are a small but intentional and successful way of creating a relationship for first-time clients. Sara is very intentional about where her business dollars are spent; she works hard to support other local businesses as well, including a new local Prosecco company. They use the bubbles to celebrate special occasions in their clients’ lives. Opening a salon in the Eastown neighborhood of Grand Rapids has been such a privilege for the Capelli team. As members of the Eastown Business Association, as well as the Eastown Community Association, they are able to get community support to grow their business.

Shortly after Capelli opened, Sara’s actions and values were quickly noticed and

she attracted a team of likeminded people. Sara takes her knowledge and passion of creating a positive client experience and transfers it to her team who she sees as clients of her business. Capelli is a business driven by values. Values help them understand who they are and where they are going. They became the foundation of decision making and salon culture. Each team member is a vital part in creating the team values. In December of 2020 (at the height of the pandemic), Sara had the opportunity to follow another dream, to open a barbershop in the same building as her salon. Sara’s son attended barber college, and through that experience a whole new side of hair care was opened up to Sara. There were gaps in the business and experience model of the barbering industry, so Sara took her 20 years of salon ownership experience and brought that to her new barbershop. She wanted this barbershop to feel inclusive.

Where you spend your money matters. That is why Capelli is a Davines Concept salon. Davines is more than just a highend quality brand; they have a strong belief on the imprint they make on the earth. Davines is easy for the Capelli team to sell because it is a B-corp, partners with Green Circle (along with Capelli), and provides full transparency as to where their products come from on their website.

ManocoBlue is proud to support Capelli, sharing the same passion for building client relationships. John Molt takes such good care of Sara, being her first phone call to provide whatever he can to help grow and support their business, such as allowing them to run sales such as buy two get two free. Bragging moment… in December of

’22, Sara’s small team of 7 sold $24k in retail in just one month. If you’re curious about how she did that, stay tuned. Sara has big things coming for salon owners later this year. She has always wished that there was a mentor that could have come alongside her as she was fumbling her way through salon ownership. Later this spring, Sara will be launching a coaching program for all of you interested in taking your business to the next level.

ADVICE: Continue to educate and invest in yourself, whether it is behind the chair or on the back end. Don’t just go to classes but actively work on implementing what you learn. Don’t be afraid to hire a business coach and create a system for everything. Make sure you own your business–have a budget and an understanding of money flow for long-term success. Bring something different to the table.

SAVE 43% REVOLVE WOMEN’S HAIR GROWTH KIT

SAVE 43% REVOLVE MEN’S HAIR GROWTH KIT

NEW! GHOST AIR DRY WHIP 5 OZ.

Just wash and go! Verb® Ghost™ Air Dry Whip is a lightweight, air-dry styling cream that defines, smoothes and adds texture to hair without any crunchiness. Powered by moringa oil, mushroom extract and a blend of vegan proteins, this whip reduces frizz and delivers shine.

INGREDIENT SPOTLIGHT

Moringa Oil: is a lightweight oil rich in fatty acids that work to smooth and help defrizz hair.

Mushroom Extract: full of antioxidants which help to nourish and keep hair looking healthy. A Blend of Vegan Proteins: helps to lock in moisture and define hair.

$10.00 #520534

SAVE 20% FEELING FINE HYDRATE & SHINE KIT

You’ve got to see it to believe it! Our best-selling Ghost™ products add extraordinary shine to your strands while you cleanse, condition and style. This trio is powered by moringa oil, a light-as-air hydrator to moisturize, detangle and minimize frizz for hair that’s shiny, smooth and never weighed down. Ideal for all hair types, especially fine textures.

INCLUDES

1 Ghost Shampoo 12 oz.

1 Ghost Conditioner 12 oz.

1 Ghost Oil 2 oz.

$24.00 Salon Value $30.00 • #520535 PREPACKED

SAVE 15% GHOST EXFOLIATING SCALP NECTAR 2 OZ.

A lightweight, nectar-like serum powered by AHAs and PHAs to gently exfoliate and help remove dead skin and product build-up for a clean, refreshed scalp. Formulated with moringa oil to hydrate and biotin to nourish, this serum is the best first step to healthier-looking hair.

INGREDIENT SPOTLIGHT

Grapefruit Extract: is rich in vitamin C AHAs and PHAs to gently exfoliate and help remove dead skin and product build-up.

Moringa Seed Oil: is rich in fatty acids and works to moisturize and smooth hair.

$8.50 Salon Value $10.00 • #520514 AUTO APPLY

SAVE 25% BUY 3 GHOST, GET 1 AIR DRY WHIP FREE!*

Our bestselling Ghost™ products fight frizz and add shine while you cleanse, condition and style.

CHOOSE 3 FROM

#520004 Ghost Oil 2 oz.

#520091 Ghost Shampoo 12 oz.

#520093 Ghost Conditioner 12 oz.

#520095 Ghost Dry Oil 5.5 oz.

#520098 Ghost Mask 6.3 oz.

#520523 Ghost Prep Heat Protectant 4 oz.

#520514 Ghost Exfoliating Scalp Nectar 2 oz.

#520020 Ghost Hairspray 7 oz.

RECEIVE FREE

#520534 Ghost Air Dry Whip 5 oz.

$30.00 Salon Value $40.00

SAVE 33% CAVIAR INDULGENT MOISTURE TRIO KIT

INCLUDES

1 Replenishing Moisture Shampoo 8.5 oz.

1 Replenishing Moisture Conditioner 8.5 oz.

1 Replenishing Moisture CC Cream 5.1 oz.

$40.00

Salon Value $59.50 • #32908262

PREPACKED

JUNE ONLY

SAVE UP TO 53% MOISTURE MUST HAVES

CHOOSE FROM

#3260515 Replenishing Moisture Shampoo 8.5

SAVE UP TO 27% MHMC RETAIL CARE DUOS

2 FOR $22.50

CHOOSE FROM

#32570344 MHMC Me Time Everyday Shampoo 8.5 oz.

#32570348 MHMC Me Time Everyday Conditioner 8.5 oz.

#32570346 MHMC More to Love Bodifying Shampoo 8.5 oz.

#32570350 MHMC More to Love Bodifying Conditioner 8.5 oz.

#32570360 MHMC New Beginnings Exfoliating Cleanser 6.7 oz.

#32682925 MHMC Begin Again Curl Cleanser 6.8 oz.

#32682935 MHMC Begin Again Curl Conditioner 6.8 oz.

$22.50 for 2

Salon Value $30.46-$32.56

USE PROMO CODE: MMHCMJ23

*DISCOUNT TAKEN ACROSS ALL ITEMS.

SAVE 25% BLONDME CARE PRODUCTS

SAVE 25% BLONDME BLUSH WASH PASTEL WASHES 8.4 OZ.

oz. (open stock, mix & match)

RECEIVE FREE

3 BLONDME Color Shades 2.01 oz. (open stock, mix & match)

$74.70

Salon Value $99.60

USE PROMO CODE: BLONDEMEMJ23

*DISCOUNT TAKEN ACROSS ALL ITEMS.

$38.93-$59.93

SAVE 40% IGORA ROYAL

& FIBRE CLINIX VIBRANCY LOCK-IT IN OFFER

PURCHASE

4 IGORA ROYAL Color Shades 2.1 oz. (open stock, mix & match)

RECEIVE FREE

#72565003 Fibre Clinix Vibrancy

Shampoo 10.1 oz.

#72565005 Fibre Clinix Vibrancy

Conditioner 8.5 oz.

$32.76

Salon Value $54.26

USE PROMO CODE: FIBREMJ23

*DISCOUNT TAKEN ACROSS ALL ITEMS.

SAVE 23% WATERCOLORS CLASSIC & INTENSE SHAMPOO 8.5 OZ.

WATERCOLORS Shampoos Have been developed with technology using a new approach to provide the most intense deposit of direct dye in a shampoo. Intense color + amazing condition is achieved by using complexed direct dyes delivered by cationic conditioners from natural renewable sources. This allows WATERCOLORS shampoo to live in the 5.3 - 5.8 pH range, accomplishing a deep deposit without a harsh drying effect. WATERCOLORS shampoo is the solution to direct dye customers’ two main objections... Fading and commitment. So, you can change your color all summer!

WATERCOLORS shampoos prevents color fading and keeps color intense with weekly use at home.

CHOOSE FROM

#2800012 Wet Sand

#2800013 Violet Washe

#2800015 Golden Mist

#2800016 Mocha Drench

#2800017 Wet Brick

#2800018 Molten Bronze

#2800019 Liquid Copper

#2800020 Fluid Fire

#2800021 Crimson Splash

#2800022 Warm Spice

#2800023 Hazelnut

#2800024 Cocoa

#2800025 Black Coffee

#2800026 Clear Color Extending

$11.00 ea

#2800027 Intense Metallic Steel

#2800028 Intense Metallic Bronze

#2800029 Intense Metallic Copper

#2800030 Intense Metallic Gold

#2800031 Intense Metallic Rose Gold

#2800032 Intense Metallic Silver

#2800034 Intense Teal

#2800035 Intense Pink

#2800036 Intense Red

#2800037 Intense Green

#2800038 Intense Blue

#2800039 Intense Purple

#2800040 Intense Turquoise

#2800041 Intense Lilac

#2800042 Intense Peach

Salon Value $14.44

EXPERTISE // INNOVATION // DESIGN

Hairdressing shears are our business—we produce up to 3,000 of them every day. They form the basis of a range of Jaguar products that have shaped the industry. Our years of experience, continuous development of knowledge and skills, and use of state-of-the-art production facilities let us craft hairdressing tools that meet the market’s most ambitious requirements. This is a challenge we have successfully faced since 1932 at our head office in Solingen, Germany and for our customers in over 80 countries worldwide. Our elegance, clarity, and quality have kept customers coming back for our cutting and professional styling tools for decades.

THE HEART OF MALIBU C

Our ingredients and our mission are simple: We are committed to researching, developing and manufacturing earth-friendly wellness products. This means reducing our water footprint, using PET recyclable bottles and 100% vegan, plant-derived ingredients. The less water, energy and other natural resources we use, the better.

SAVE 19% HEAD LAB SPECIAL PROMOTION

PURCHASE

3 Crystal Gel XL 16g (Single Packet)

RECEIVE FREE

The Ultimate Mixing System (Applicator Bottle With Mixing Ball)

$17.10

Salon Value $21.10 • Bundle: #23021

SAVE 40% HEAD LAB INTRO PACKAGE

INCLUDES

1 Un-Do-Goo Shampoo 33.8 oz.

1 Crystal Gel Xl - 16G (Single Packet)

1 Miracle Repair With Cooling Menthol 33.8 oz.

1 The Ultimate Mixing System (Applicator Bottle With Mixing Ball)

1 Digital Scope

1 Window Cling $99.00 Salon Value $166.00

HEAD LAB CRYSTAL GEL XL

• Prepares scalp & hair for future treatments

Removes buildup from scalp & hair

Eliminates oxidized minerals

• #6822814 PREPACKED

SAVE 25%

SWIMMERS WELLNESS

BOX OF 12

Ditch damage and discoloration with this must-have tune-up tool for swimmers’ hair that instantly kicks crunchy, gummy, lifeless locks into tip top shape to reveal the ultimate in softness, swing and shine.

$17.55

Salon Value $23.40 • #6805915

SAVE 21% SWIMMERS WELLNESS COLLECTION KIT SPECIAL PRICE

The ultimate tune-up tool for keeping your hair in tip-top shape, this exclusive, 100% vegan kit created especially for swimmers helps you look and feel your best both in and out of the pool. Includes FREE Wellness Treatments.

INCLUDES

1 Swimmers Wellness Shampoo 9 oz.

1 Swimmers Wellness Conditioner 9 oz.

4 Swimmers Natural Wellness Treatment 5g

$15.00

Salon Value $19.00 • #6849613

SAVE 10% KTX450 LT3

1.25

ULTIMATE PRO TITANIUM FLAT IRON

KTX®450 are a range of superior-quality, titaniumplated irons. They are perfect for all styling techniques, being specifically designed to support professional smoothing treatments. They are fast heating with the ability to provide temperatures of up to 450°F, making them ideal for all textures of hair. Turn on the power, and your iron will be ready in seconds!

$162.00 Salon Value $180.00 • #120100

SAVE 10% KTX SLIM450

TITANIUM FLAT IRON PROFESSIONAL

IZUTECH KTX SLIM450 is one of the slimmest and lightest professional flat irons. The thin design helps the stylist get closer to the root and see where they are straightening the hair.

$72.00

Salon Value $80.00 • #120110

SAVE 10% VULCANN

MX

PROFESSIONAL BLDC 1875W DRYER

IZUTECH® VULCANN MX is the stateof-the-art dryer that boasts exceptional power and performance wrapped up in an ultra-lightweight package that is less than 1 lb in weight. Its strong airflow and high heat rapidly dries all hair types and textures and styles hair in an instant!

$234.00

Salon Value $260.00 • #120120

SAVE 10% CRX450 CERAMIC CURLING IRON

EXTRA LONG BARREL

CRX450 are a range of high-quality, Tourmaline-Ceramic barreled curling irons. They are the perfect tools for all curly styling techniques. It features a fast heat up time and perfectly maintains the desired temperature required for all lengths and textures of hair. CRX450 locks in curls and leaves the hair with a glistening shine.

CHOOSE FROM #120130 1.50”

#120150 1.00”

$36.00 ea

Salon Value $40.00

SAVE 10% NEW! KTX450 LT3 1.75”

TITANIUM FLAT IRON

• Titanium plates

• Rapid digital heater. Heats to 450°F in seconds

• Fiberglass-poly housing, resists heat

• Ideal for longer, thicker hair types

• Keratin Smoothing Specialized

• Heat-resistant fingerplate

Dual voltage

$175.50

Salon Value $195.00 • #120290

BTX450 1.00

TOURMALINE CERAMIC FLAT IRON

BTX450 are a colorful range of high-quality irons with tourmaline-infused ceramic plates. The 1.00 inch plate size offers the versatility required to perfectly style straight, smooth, or curly hair. Fast and stable heating technology allow for temperatures ranging from 270°-450°F.

CHOOSE FROM #120160 Pink #120170 Purple #120180 Turquoise #120190 Blue

$31.50 ea

TORO® PORTABLE 2-IN-1

HAIR DRYER WITH VOLUMIZING BRUSH

Blow dry and create volume with Toro Mini Portable 2-in-1. Its small size allows you to get near the scalp area of the hair and create incredibly voluminous styles.

CHOOSE FROM 120240 Pink 120250 Purple 120260 Turquoise 120270 Red

$45.00 ea

TORO® 2400

FOLDABLE MINI

DC HAIR DRYER

Don’t be fooled by its small size; Toro 2400 is a professional-grade dryer that features a powerful 1200W motor. It has high heat settings and a strong, concentrated airflow. The dryer releases negative ions that leave the hair looking healthy with an incredible shine.

CHOOSE FROM #120200 Pink #120210 Purple #120220 Turquoise #120230 Blue

$36.00 ea

SAVE 33% LUCAS-CIDE #222 RTU QUART

BUY 2, GET 1 FREE!

Ready-to-use hospital-grade disinfectant kills

SARS-CoV-2 (COVID-19 virus) on hard non-porous surfaces in 60 seconds! Use LUCAS-CIDE #222 RTU to eliminate downtime between clients.

$19.98

Salon Value $29.97 • Bundle: #23073

SAVE 23% PURCHASE ONE OF THE FOLLOWING #109090 Lucas-Cide Pink Quart OR #109010 Lucas-Cide Blue Quart

RECEIVE FREE #109302 Lucas-Cide Quart Pump

$19.95

Salon Value $25.95

USE PROMO CODE: FREEPUMPMJ23

*DISCOUNT TAKEN ACROSS ALL ITEMS.

NEW! HERBAL LIP BALM .44 OZ. WITH BLISTER PACK

$5.89

#6217812

HERBAL LIP BALM DISPLAY

INCLUDES

6 Herbal Lip Balm .44 oz.

1 FREE Countertop Display

$35.34

#6217863 PREPACKED

LIMITED EDITION PRIDE COLLECTION

Be proud and show your PRIDE LOVE!

The Hempz family supports the LGBTQ community and believes in equality for all. We celebrate all individuals and are happy to announce that we’ve partnered with The Trevor Project to help fill the world with more LOVE!

A portion of the proceeds from our Limited Edition Pride Collection benefits The Trevor Project with the mission to end suicide among lesbian, gay, bisexual, transgender, queer & questioning young people.

To learn more about The Trevor Project, please visit https://www.thetrevorproject.org/

LIMITED EDITION BUTTERCREAM VANILLA CELEBRATE COLLECTION

It’s Time to Celebrate!

Get your sweet fix with our Limited Edition Celebration Collection! Our Buttercream Vanilla Cake formulas smell so delicious your skin & lips will crave more!

CHOOSE FROM #6289302 Buttercream Vanilla Cake

Herbal Body Moisturizer 2.25 oz. $4.99

#6289303 Buttercream Vanilla Cake

Herbal Body Moisturizer 17 oz. $16.99

#6289403 Buttercream Cake Bite

Herbal Lip Balm .5 oz. $6.50

LET’S CELEBRATE! DISPLAY

INCLUDES

6 Buttercream Vanilla Cake

Herbal Body Moisturizer 2.25 oz.

6 Buttercream Cake Bite Herbal Lip Balm .5 oz.

1 FREE Countertop Display

$68.94 #6391163

PREPACKED

LIMITED EDITION WHITE GARDENIA & COCONUT PALM COLLECTION

CHOOSE FROM #6289102 Pride Love Passion Fruit

Herbal Body Moisturizer 2.25 oz. $4.99 #6289103 Pride Love Passion Fruit

Herbal Body Moisturizer 17 oz. $16.99

PRIDE PASSION DISPLAY

INCLUDES

6 Pride Love Passion Fruit Herbal Body Moisturizer 2.25 oz.

6 Herbal Lip Balm .44 oz.

1 FREE Countertop Display

$65.28

#6388563

PREPACKED

Treat your senses to a well-deserved break and bring the luxury of a spa into your home.

Our blissful White Gardenia & Coconut Palm fragrance will take you to your favorite tropical getaway!

CHOOSE FROM #6284503 White Gardenia & Coconut Palm

Herbal Body Moisturizer 17 oz. $16.99

#6284603 White Gardenia & Coconut Palm

Herbal Body Wash 8 oz. $12.29