BY STATE
Keratin D elivery S ystem
TRANSPORTS MICRO COLOUR PIGMENTS, PRECIOUS REGENERATING ACTIVE INGREDIENTS, KERATIN MATTER AND RESTRUCTURING PROTEIN SUBSTANCES INTO THE CORTEX TO STRENGTHEN THE INTERNAL HAIR STRUCTURE, ENSURING:
maximum color hold
T he restructuring proteins regenerate the inner hair structure and promote improved penetration and adhesion of the micro-color pigments.
brilliance
The blend of nourishing oils forms a protective and smooth seal around the cuticle for outstanding color brilliance and shine.
anti-ageing action
The elevated anti-oxidizing power of Garcinia Mangosteen is extremely effective in countering the formation of free radicals.
1
2 3
QUICK REFERENCE GUIDE
for freehand lightening
to 7 levels
Techniques 1:2
to 5-7 levels
to 45 mins
to 5 levels in 30 mins
to 9 levels in 60 mins
to 60 mins (hair structure should be assessed to determine the degree of sensitivity
to 7 levels
PROCESSING TIME
1:2 For multi-dimensional lightening effects or to lighten & brighten excess pigment 1:2 ration with 30/40 vol To illuminate lengths/ends: 1:1:2 (20g Pure Hi-Lite Cream, 20 g Technofruit color & 80g Co-Activator 2-/30 vol) Up to 45 mins
to 45 mins
COLOR PRODUCTS
MASK WITH VIBRACHROM TM
Conditioning coloring system
A NEW COLOUR
Ammonia-free coloring system
Mask with VibrachromTM is a permanent cream-based coloring system that combines the best properties of nature with concepts from the world of cosmetics and textiles From nature we used quinoa protein extract, which increases the absorption of colour and guarantees that the hair fibers lock in color over time; from the world of cosmetics comes a natural vegetal conditioning factor, rich in Omega 9 that guarantees bright and vibrant colors, and, from the world of textiles, a phospholipid carrier never before used in cosmetics, which facilitates the penetration of pigments into the hair, guaranteeing uniform color from roots to ends
The environmental impact from the production of the packaging for Mask with VibrachromTM has b een measured and reduced as much as possible.
A New Colour is a permanent coloring system drawing inspiration from nature. It is ammonia-free, extremely versatile and complete in order to turn color into endless creative possibilities; the ideal instrument for the hair colorist. The formulas have carotenoids and melanin derived from plants that counteract free radicals and have antioxidant properties. Formulas are ammonia-free to ensure an odorless application, providing comfort both for the stylist and the customer.
CENTURY OF LIGHT
system
With our deeply held respect for scientific research, the Davines’ Laboratories have developed The Century of Light – a simple, complete and flexible bleaching system consisting of three products to provide a solution to all technical and creative needs for bleaching and lightening. The line provides a variety of formulas and textures with the right lightening power and maximum care for the scalp and hair structure, thanks to the Hair Protective Booster*. This technology is the result from studies at our Laboratories, reinforcing and protecting the hair fibre when bleaching. The packaging of The Century of Light reflects the Davines’ sustainability effort, with the two powders packaged in recycled plastic jars, while the lightening oil comes in a bottle made of green plastic (bio-based polyethylene) from plant-based and renewable sources. Fully recyclable.
*First Davines haircare patent (patent pending), a special blend of maleic acid and liposol maleate that strengthens and protects the hair fibre when bleaching
View is Davines’ innovative demi-permanent color system. Formulated with an acidic pH, it is a gentle hair color that can meet all the needs of the colorist, guarantee extreme shine and fully preserve hair, strengthening it with repeated use.
Made with 88-93% natural ingredients, which are also 95-99% biodegradable.
The products are enriched with natural polyglycerols, which have never before been used in the world of haircare and color These are emulsifiers derived from olive oil, obtained from renewable and biodegradable sources, which give extreme shine to color, a strong nourishing and moisturising action, as well as elasticity and body to hair
View is a versatile system and extremely easy to use It can be applied both to dry and toweldried hair, without lightening natural melanins, to color natural hair, previously bleached or lightened; ensure a uniform cosmetic color, refreshing the lengths and ends; disguise the first grey hairs (up to 50%); offer a shine-enhancing service with the Gloss.
To ensure a low environmental impact for packaging, recycled plastic was chosen for the bottles.
FINEST PIGMENTS
Direct colour
FINEST PIGMENTS
Direct colour
Direct colour
FINEST PIGMENTS
ACTIVATOR
Activators for technical services
ACTIVATOR
Finest Pigments is an ammonia-free direct coloring system formulated with natural pigments and ingredients of natural origin. The formulas are used directly on hair, with no need for activators. This is a gentle and natural coloring system that is quick and easy to use. Available in 14 nuances that can be mixed together, as well as Finest Gloss. With their strong antioxidant power, natural pigments enhance and preserve hair’s reflects and protect its structure. The bottles are made from recycled plastic for a lower environmental impact.
Finest Pigments is an ammonia-free direct coloring system formulated with natural pigments and ingredients of natural origin. The formulas are used directly on hair, with no need for activators. This is a gentle and natural coloring system that is quick and easy to use. Available in 14 nuances that can be mixed together, as well as Finest Gloss. With their strong antioxidant power, natural pigments enhance and preserve hair’s reflects and protect its structure. The bottles are made from recycled plastic for a lower environmental impact.
Finest Pigments is an ammonia-free direct coloring system formulated with natural pigments and ingredients of natural origin. The formulas are used directly on hair, with no need for activators. This is a gentle and natural coloring system that is quick and easy to use. Available in 14 nuances that can be mixed together, as well as Finest Gloss. With their strong antioxidant power, natural pigments enhance and preserve hair’s reflects and protect its structure. The bottles are made from recycled plastic for a lower environmental impact.
ACTIVATOR
Activators for technical services
Activator is a crossover range of activators to use with Mask with VibrachromTM and View coloring systems and The Century of Light bleaching systems. It is a creamy emulsion of hydrogen peroxide available in 5 vol (1.5%), 10 vol (3%), 20 vol (6%), 30 vol (9%), 40 vol (12%). The bottle has been reduced in both height and thickness in order to use less plastic.
Activator is a crossover range of activators to use with Mask with VibrachromTM and View coloring systems and The Century of Light bleaching systems. It is a creamy emulsion of hydrogen peroxide available in 5 vol (1.5%), 10 vol (3%), 20 vol (6%), 30 vol (9%), 40 vol (12%). The bottle has been reduced in both height and thickness in order to use less plastic.
Activators for technical services
Activator is a crossover range of activators to use with Mask with VibrachromTM and View coloring systems and The Century of Light bleaching systems. It is a creamy emulsion of hydrogen peroxide available in 5 vol (1.5%), 10 vol (3%), 20 vol (6%), 30 vol (9%), 40 vol (12%). The bottle has been reduced in both height and thickness in order to use less plastic.
TECHNICAL PRODUCTS
TECHNICAL PRODUCTS
TECHNICAL PRODUCTS
Mask Bleaching Powder is a low volatility bleaching powder, ideal for partial and total bleaching and color cleansing treatments that respects hair structure.
Mask Bleaching Powder is a low volatility bleaching powder, ideal for partial and total bleaching and color cleansing treatments that respects hair structure.
Protection Provider is designed to be applied on the forehead and around the hairline before coloring to avoid color stains on the client’s face and neck. Particularly suited for clients with sensitive skin.
ALCHEMIC
ALCHEMIC
Temporary coloring system
Temporary coloring system
ALCHEMIC
Temporary coloring system
Mask Bleaching Powder is a low volatility bleaching powder, ideal for partial and total bleaching and color cleansing treatments that respects hair structure.
Protection Provider is designed to be applied on the forehead and around the hairline before coloring to avoid color stains on the client’s face and neck. Particularly suited for clients with sensitive skin.
Protection Provider is designed to be applied on the forehead and around the hairline before coloring to avoid color stains on the client’s face and neck. Particularly suited for clients with sensitive skin.
Alchemic shampoos and conditioners are designed to intensify and brighten color on both natural and colored hair, thanks to highly biodegradable and natural-derived formulas, with a high concentration of direct pigments. Available in six color families composed of a shampoo and a conditioner.
Alchemic shampoos and conditioners are designed to intensify and brighten color on both natural and colored hair, thanks to highly biodegradable and natural-derived formulas, with a high concentration of direct pigments. Available in six color families composed of a shampoo and a conditioner.
Alchemic Creative Conditioners are available in five colors designed to create or enhance creative chromatic results on light blonde natural hair and lightened hair up to a platinum blonde, while providing a conditioning effect. Highly sustainable and free from silicones, the formulas combine excellent performance with the quality of carefully selected ingredients, respecting both man and the environment. Alchemic bottles and jars are made from recycled plastic for a lower environmental impact.
Alchemic shampoos and conditioners are designed to intensify and brighten color on both natural and colored hair, thanks to highly biodegradable and natural-derived formulas, with a high concentration of direct pigments. Available in six color families composed of a shampoo and a conditioner.
Alchemic Creative Conditioners are available in five colors designed to create or enhance creative chromatic results on light blonde natural hair and lightened hair up to a platinum blonde, while providing a conditioning effect. Highly sustainable and free from silicones, the formulas combine excellent performance with the quality of carefully selected ingredients, respecting both man and the environment. Alchemic bottles and jars are made from recycled plastic for a lower environmental impact.
Alchemic Creative Conditioners are available in five colors designed to create or enhance creative chromatic results on light blonde natural hair and lightened hair up to a platinum blonde, while providing a conditioning effect.
Highly sustainable and free from silicones, the formulas combine excellent performance with the quality of carefully selected ingredients, respecting both man and the environment. Alchemic bottles and jars are made from recycled plastic for a lower environmental impact.
ABOUT THE P RESENT TIME
DEMI-PERMANENT ALKALINE COLOR SYSTEM
Davines research laboratories have designed an innovative demi-permanent alkaline color that’s ammoniafree, low-commitment, delicate on scalp* and offers up to 70% white coverage with tested longevity, reflective shine, and dimensional color results.
Our sustainable formula delivers strengthening with advanced power for enhanced vibrancy, delicate lightening (1 level of lift and color deposit) and gentle coverage, plus the extra benefit of restoring hair lipid composition to optimize the appearance of hair
RESTORATION OF HAIR LIPIDS
•Restores the hair lipids by up to 76% after one color service**
COLOR PROTECTION
•Total color protection from UV exposure for up to 4 weeks***
•Color gradually fades true to tone, naturally and beautifully with up to 24 shampoos †
REINFORCING THE HAIR
•Up to 34% more resistance to breakage††
THE PRESENT TIME TECHNOLOGY & FEATURES
FEATURES BIOMIMETIC HAIR RESTORING TECHNOLOGY
• 1st Davines color line with a Regenerative Organic Certified ingredient
• Moisturizes hair shaft both internally and externally
• Protects and strengthens hair fiber
• Provides extra shine and vibrancy
• Increases pigment penetration
• Boosts conditioning effects
biacidic bond
• Provides color UV protection
• Protects the hair from oxidative stressors
• Davines Patented Technology
THE REGENERATIVE ORGANIC AGRICULTURE INGREDIENT IMPACT
Regenerative Organic Agriculture is a system of farming principles and practices that seeks to go beyond protection and rehabilitate and enhance the entire ecosystem of the soil. Building upon organic as a baseline, this method of growing food, fiber, and ingredients approaches farming as a holistic system, does not use synthetic pesticides and herbicides, and incorporates high standards for soil health, animal welfare, and farm worker fairness. With a fully traceable supply chain, the regenerative ingredient symbolizes Davines’ active commitment to addressing the issues that threaten our planet and represents a concrete initiative in promoting a positive environmental change.
NATURALITY & BIODEGRADABILITY
Cream color > formulated with 88% to 93% natural origin ingredients*
Cream color > formulated with 89% to 99% biodegradable ingredients**
COLOR SKELETON
100%
NATURAL - ORIGIN INGREDIENTS:
- Gelling agent
- Emulsifier
- Oils
- Chelating agent
- Surfactant
ONLY 7%
SYNTHETIC ORIGIN INGREDIENT
- Alkaliser
- Biacidic Bond Complex
- Fragrance
- Dyes
UP TO 88-93%
NATURAL - ORIGIN INGREDIENTS
Activators > formulated with 93 to 95% natural origin ingredients*
*At Davines, an ingredient is considered “of natural origin” when 100% of its molecular structure is from natural sources, without any synthetic portion. This criteria is different and more restrictive than the one commonly used by other brands.
**Biodegradability is calculated as the sum of the percentage of readily biodegradable ingredients according to the OECD 301 method.
FRAGRANCE
TOP NOTES: orange, bergamot, cassis, grapefruit, transparent petals
HEART NOTE: mint
BASE NOTE: vetiver
Fragrance biodegradability = 97%**
a complete range of ammonia-free permanent colour and demi-permanent gloss that provides out-of-this-world performance without compromise.
sque squeakaky c y clelean an
we believe in creating honest products that respect people and the planet. we left the bad stuff out and put more clean stuff in because it’s the right thing to do and it didn’t compromise on performance.
a full spectrum cream-based ammoniafree shades that provide complete coverage, controlled lightening and longlasting results.
What’s OUT What’s
ammonia
ppd
resorcinol
IN
organic oils
allergen-free fragrance
zero-lift, liquid shades that provide vibrant and even, tone-on-tone results.
vegan + cruelty-free
the gentle formula and blend of natural ingredients preserves the integrity of the hair and scalp for vibrant colour with epic shine.
a full spectrum cream-based ammoniafree shades that provide complete coverage, controlled lightening and longlasting results.
sque squeakaky c y clelean an
the acidic, ammonia-free formula and blend of natural ingredients preserves the integrity of the scalp, nourishes hair and provides out-of-this-world shine.
zero-lift, liquid shades that provide vibrant and even, tone-on-tone results.
we believe in creating honest products that respect people and the planet. we left the bad stuff out and put more clean stuff in because it’s the right thing to do and it didn’t compromise on performance.
features + benefIts
the gentle formula and blend of natural ingredients preserves the integrity of the hair and scalp for vibrant colour with epic shine.
free from ammonia, ppd and resorcinol
features + benefIts
What’s OUT What’s
complete white hair coverage
ammonia ppd resorcinol
vibrant, uniform and long-lasting results
features + benefIts
up to 4 levels of lift
free from ammonia, ppd and resorcinol
unique viscosity for superior adhesion
complete white hair coverage
low levels of allergen-free fragrance
vibrant, uniform and long-lasting results
perfectly complimented by demi-permanent gloss shades
up to 4 levels of lift
100ml tube
unique viscosity for superior adhesion
1:1.5 mixing ratio
low levels of allergen-free fragrance
perfectly complimented by demi-permanent gloss shades
the acidic, ammonia-free formula and blend of natural ingredients preserves the integrity of the scalp, nourishes hair and provides out-of-this-world shine.
IN
free from ammonia, ppd and resorcinol
organic oils
even and vibrant tone-on-tone results
allergen-free fragrance
vegan + cruelty-free
zero-lift, acidic formula doesn’t break the base
features + benefIts
adjustable viscosity for easy brush or bottle application
free from ammonia, ppd and resorcinol
blends greys
even and vibrant tone-on-tone results
low levels of allergen-free fragrance
zero-lift, acidic formula doesn’t break the base
perfectly compliments permanent colour shades
adjustable viscosity for easy brush or bottle application
60ml bottle + 350ml clear
blends greys
1:1 mixing ratio
low levels of allergen-free fragrance
perfectly compliments permanent colour shades
60ml bottle + 350ml clear
DEVELOPERS
ream and liquid developers specifically formulated to provide erformance, condition and used across the hue-verse onde portfolios.
DEVELOPERS
hue-verse cream and liquid developers are specifically formulated to provide maximum performance, condition and shine when used across the hue-verse and bottle blonde portfolios.
features + benefIts
features + benefIts
cream developers provide creamy and thick viscosity for superior adhesion
cream developers provide creamy and thick viscosity for superior adhesion
liquid developer provides quick and easy bottle application with epic shine
liquid developer provides quick and easy bottle application with epic shine
yellow chamomile + plant-derived glycerine improves condition and shine
yellow chamomile + plant-derived glycerine improves condition and shine
cream: 6.5 vol (1.95%), 10 vol (3%), 20 vol (6%), 30 vol (9%), 40 vol (12%)
liquid: 6.5 vol (1.95%)
1000ml bottle
cream: 6.5 vol (1.95%), 10 vol (3%), 20 vol (6%), 30 vol (9%), 40 vol (12%)
liquid: 6.5 vol (1.95%)
1000ml bottle
Better performance
we put performance first so colourists can achieve complete lightening flexibility and epic lifting power with clean, even blonde results.
better for THE people
all formulas are fragrance-free to reduce scalp irritation and sensitivity during the lightening process. plus, they’re vegan and cruelty-free.
Better for the planet
we’ve used refill bags to help reduce plastic waste and formulated without petrochemicals, like mineral oil. instead, we use better for the planet ingredients like isopropyl myristate, guar gum and kaolin.
doesn’t dry out, swell or bleed
grey colour allows for a clear visual of the hair during processing
creamy consistency for easy and precise application
po powder wder
po powder wder
po powder wder
LI LIGGHHTTener ener
LI LIGGHHTTener ener
LI LIGGHHTTener ener
for all lightening applications, evenly lifts up to 9 levels while preserving hair strength and moisture.
for all lightening applications, evenly lifts up to 9 levels while preserving hair strength and moisture.
CLAY LIGHTener
CLAY LIGHTener
for all lightening applications, evenly lifts up to 9 levels while preserving hair strength and moisture.
features + benefIts
evenly lifts up to 9 levels
evenly lifts up to 9 levels
fragrance-free formula reduces sensitivity on scalp
suitable for all applications
CLAY LIGHTener
for creative and precise free-hand lightening, evenly lifts up to 8 levels while preserving hair strength and moisture.
for creative and precise free-hand lightening, evenly lifts up to 8 levels while preserving hair strength and moisture.
for creative and precise free-hand lightening, evenly lifts up to 8 levels while preserving hair strength and moisture.
features + benefIts
features + benefIts
features + benefIts
doesn’t dry out, swell or bleed
doesn’t dry out, swell or bleed
evenly lifts up to 9 levels doesn’t dry out, swell or bleed
grey colour allows for a clear visual of the hair during processing
grey colour allows for a clear visual of the hair during processing
creamy consistency for easy and precise application
creamy consistency for easy and precise application
grey colour allows for a clear visual of the hair during processing
fragrance-free formula reduces sensitivity on scalp
evenly lifts up to 8 levels
thick, creamy consistency adheres easily to the hair for easy and precise freehand application
bottle blonde colour
fragrance-free formula reduces sensitivity on scalp
creamy consistency for easy and precise application
suitable for all applications
suitable for all applications
fragrance-free formula reduces sensitivity on scalp
suitable for all applications
remover effectively removes direct dye, demi-permanent and permanent colour from colour-treated hair.
forms a coating on the outside, while remaining moist on the inside to prevent dryness, crumbling, swelling or bleeding
fragrance-free formula reduces sensitivity
suitable for all free-hand applications without the need for foil
bottle blonde colour
features + benefIts
remover effectively removes direct dye, demi-permanent and permanent colour from colour-treated hair.
features + benefIts
evenly lifts up to 8 levels
evenly lifts up to 8 levels
thick, creamy consistency adheres easily to the hair for easy and precise freehand application
thick, creamy consistency adheres easily to the hair for easy and precise freehand application
features + benefIts
effectively removes all types of hair colour
features + benefIts
evenly lifts up to 8 levels
forms a coating on the outside, while remaining moist on the inside to prevent dryness, crumbling, swelling or bleeding
forms a coating on the outside, while remaining moist on the inside to prevent dryness, crumbling, swelling or bleeding
unique combination of gentle persulfates and strong cleansing agents efficiently remove pigment
50g
thick, creamy consistency adheres easily to the hair for easy and precise freehand application
fragrance-free formula reduces sensitivity
forms a coating on the outside, while
1.CUSTOMISED COLOUR MAINTENANCE
use fab pro direct dyes to creat e customised colour maintenance conditioners that p e r fectly match and maintain a ny permanent, demi and semi-p e rmanent colour inb e t w een salon visits.
2.COLOUR SERVICES
2.COLOUR SERVICES
FEATURES AND BENEFITS
FEATURES
m i x fab pro direct dyes toge the r to create an unlimit e d array of semipermanent colours with natural tone and shine to:
• cu stomised c olour m aintenance
colour refresh refresh existing hair colour inbetween salon v i sits.
m i x fab pro direct dyes toge the r to create an unlimit e d array of semipermanent colours with natural tone and shine to: colour refresh refresh existing hair colour inbetween salon v i sits.
• d i rect dy e / ammonia free / p e rox id e free
• complements any colour range
• unlimited colour palette
colour fill darken lighter hair quick l y, w ithout dam a ge .
1.CUSTOMISED COLOUR MAINTENANCE
FEATURES AND BENEFITS
FEATURES
• cu stomised c olour m aintenance
• d i rect dy e / ammonia free / p e rox id e free
• complements any colour range
• unlimited colour palette
• total respect of scalp and ha ir integrity
• no permanent colour commitment
• vegan / cruelty free / made w it ho ut sulfates, parabens or gluten
BENEFITS
• unlimited creativity
• total respect of scalp and ha ir integrity
• no permanent colour commitment
colour fill darken lighter hair quick l y, w ithout dam a ge .
colour tone/pastels tone colour and dilute to create pastel shades.
• vegan / cruelty free / made w it ho ut sulfates, parabens or gluten
2.COLOUR SERVICES
colour tone/pastels tone colour and dilute to create pastel shades.
BENEFITS
• unlimited creativity
• offer new and unique professional services
• create new retail revenue streams
• increase client satisfaction
• i ncrease client loyalty – c usto mised retail fo rmulas gu arantee repeat bu siness w i t hout p rice c ompetition
• boost salon business an d profi t with significantly increased marg ins (tip: use fab p ro salon service calcula tor t o forecast p rofit gains)
• p rotect s alon b usi ne s s
• offer new and unique professional services
• create new retail revenue streams
• increase client satisfaction
• i ncrease client loyalty – c usto mised retail fo rmulas gu arantee repeat bu siness w i t hout p rice c ompetition
• p rotect s alon b usi ne s s
• boost salon business an d profi t with significantly increased marg ins (tip: use fab p ro salon service calcula tor t o forecast p rofit gains)
3-IN-1 FLEXIBILITY
100 COLOR TUBES CREATE OVER 700 CUSTOM SHADES
LOW INVENTORY
3 OZ TUBE REDUCES WASTE, ORDER LESS OFTEN
LOW AMMONIA 1.68% KEEPS HAIR HEALTHY
KERATIN HEALING SYSTEM HEALS, SEALS, & PROTECTS
HIGH SHINE & REFLECTIVITY
PERMANENT
DEMI-PERMANENT
DEMI-TRANSLUCENT
FOR CLIENTS WITH HEIGHTENED SENSITIVITY TO PPD
Versatile Decolorizers for any
lightening service
USING LIQUIDS
Mixing ratio: 1:1
Can be applied using an applicator bottle or bowl and brush
Gel consistency provides a mess-free application
Processes up to 20 minutes
No heat necessary
POINTS OF DIFFERENCE
3oz/90ml bottle
Flower Shield Complex prevents color fading
No-lift, ammonia, and MEA free
Lumiplex C builds collagen and adds incredible shine
Gluten, Sulfate, and SiliconeFree
Quick and easy mixing and processing
Can be applied using an applicator bottle or bowl and brush
Less than 2% PPD. meets all domestic and international regulations
Gently fades on tone, and lasts up to 24 shampoos
VIBRANT, HIGH - IMPACT DIRECT DYE FORMULAS
FEATURES & BENEFITS
ü Creates mirror-reflective color results
ü Keratin Healing System heals & repairshair
ü Flower Shield Complex ensures color protection & vibrancy
ü Acid-based
ü Intermixable with other VIBES shades
HEALING COLOR
Pro Color
Pigment Remover
Reduces & removes unwanted permanent oxidative color pigment in an easy application
Helps preserve & protect the integrity of the hair Vita C-Plex protects against lifting natural color while protecting hair from chemical services
No strong odor
Removes up to 3+ levels
20g Foil
EXPRESS IN TIME NOT QUALITY
MAXIMUM LIGHTENING
9
9 levels of lift in 50 minutes pigment dissolvance technology vegetable bamboo charcoal extract Mixing Ratio: painting- 1:1 foiling- 1:2 on scalp- 1:3
GENTLE LIGHTENING
6 levels of l”ghtening for max control charcoal provides a silver cream PLEX + sugar polymers provide hydration and protection
6
Mixing Ratio: 1 part Lift c + l.5 parts Dev
COOL LIGHTENING
cooling additives to counteract warmth Lift + Brunette (BG) for levels 1-5
Lift + Blonde (Bv) fo levels 6-10
Enriched with PLEX strengthening botanical complex
pure.shades
Free from amonia, PPD, and resorcinol, No SLS/SLES +Parabens
SPECTRUM TECHNOLOGY provides brilliant and intense colors with vibrancy and longevity
REVITALIZED HAIR
Kera-veg 18- with soy protein, Argentine srine and threoninehydrates and repairs hair during the color process
SERVICE VERSATILITY
Creative fashion shades + Naturals for blondes and brunettes. Freshens and maintains permanent color
MOROCCANOIL
MOROCCANOIL
PROFESSIONAL HAIRCOLOR COLLECTION
PROFESSIONAL HAIRCOLOR COLLECTION
Moroccanoil Color
Moroccanoil Color Depositing Mask adds haircolor while providing the treatment of a deeply conditioning mask. Available in shades for blonde to dark hair.
Depositing Mask adds beautiful haircolor while providing the treatment benefits of a deeply conditioning mask.
Available in shades for light blonde to dark brown hair.
Achieve unbeatable shine, color clarity, and lasting vibrancy— in an easy-to-use, low-commitment demi-permanent liquid formula.
Achieve unbeatable shine, color clarity, and lasting vibrancy— in an easy-to-use, low-commitment demi-permanent liquid formula.
To be used exclusively with Color Calypso Demi-Permanent Gloss Activator for enhanced performance.
Achieve unbeatable shine, color clarity, and lasting vibrancy— in an easy-to-use, low-commitment demi-permanent cream formula.
To be used exclusively with Color Calypso Demi-Permanent Gloss Activator for enhanced performance.
Achieve unbeatable shine, color clarity, and lasting vibrancy— in an easy-to-use, low-commitment demi-permanent cream formula.
Rich naturals to intense and vibrant shades that are true to tone and can achieve maximum coverage on white hair.
Available in International markets only.
Available in International markets only.
Available in North America only.
Available in North America only.
Enhances tone
Refreshes existing haircolor
56% more conditioned and manageable hair
56% more conditioned and manageable hair
67% increase in shine1
Customizes haircolor
67% increase in shine1
Washes out gradually depending on hair structure
Rich naturals to intense and vibrant shades that are true to tone and can achieve maximum coverage on white hair.
Leaves hair 72% more visibly shiny, for professional-level care that shows.
Leaves hair 72% more visibly shiny, for professional-level care that shows.
56% more conditioned and manageable hair
56% more conditioned and manageable hair
52% increase in shine1
Helps maintain hair’s integrity
Helps maintain hair’s integrity
Rich treatment benefits
Instantly increases softness
52% increase in shine1
Soft blending on white hair, up to 60% coverage
Soft blending on white hair, up to 60% coverage
Restores hair’s integrity
All-out lift meets all-out care. Up to 5 levels of lift, so you can unleash creative effects on natural blondes, or shift some depth on natural browns.
All-out lift meets all-out care. Up to 5 levels of lift, so you can unleash creative effects on natural blondes, or shift some depth on natural browns.
Helps reduce damage caused by color service
Helps reduce damage caused by color service
Helps maintain hair’s integrity
Helps maintain hair’s integrity
Multi-dimensional, radiant color
Multi-dimensional, radiant color
Imparts radiant shine
Mixing Ratio 1:1
72% increase in shine1
72% increase in shine1
Soft blending on white hair, up to 60% coverage
Soft blending on white hair, up to 60% coverage
Mixing Ratio 1:1
Helps reduce damage caused by color service
Helps reduce damage caused by color service
96% of clients experience overall scalp comfort2
96% of clients experience overall scalp comfort2
Multi-dimensional, dynamic color
Multi-dimensional, dynamic color
Mixing Ratio 1:2
Mixing Ratio 1:2
72% increase in shine1
72% increase in shine1
96% of clients experience overall scalp comfort2
9+ weeks of salonvibrant color3
96% of clients experience overall scalp comfort2
9+ weeks of salonvibrant color3
9+ weeks of salonvibrant color3
Up to100% coverage on white hair
9+ weeks of salonvibrant color3
Warm, neutral, and cool tones
Up to100% coverage on white hair
Rich, intense natural to vibrant fashion tones
Warm, neutral, and cool tones
True to tone, reliable, long-lasting haircolor
Rich, intense natural to vibrant fashion tones
True to tone, reliable, long-lasting haircolor
Up to 5 levels of lift
True to tone, reliable, long-lasting haircolor
Up to 3 levels of lift
True to tone, reliable, long-lasting haircolor
Mixing Ratio 1:1
Up to 3 levels of lift
Mixing Ratio 1:1
(best for untreated hair, level 6 or lighter)
Mixing Ratio 1:2
Up to 5 levels of lift (best for untreated hair, level 6 or lighter)
Mixing Ratio 1:2
PROFESSIONAL HAIRCOLOR COLLECTION
MOROCCANOIL
PROFESSIONAL HAIRCOLOR COLLECTION
DEPOSITING
SEMI-PERMANENT HAIRCOLOR
Moroccanoil Color
Depositing Mask adds beautiful haircolor while providing the treatment benefits of a deeply conditioning mask.
Moroccanoil Color
Moroccanoil developers are enriched with argan oil to achieve optimal color results and conditioning benefits when working with Moroccanoil Color Rhapsody (including High Lift), Color Calypso Cream, Color Infusion, and Blonde Voyage haircolor products.
Available in shades for light blonde to dark brown hair.
Depositing Mask adds beautiful haircolor while providing the treatment benefits of a deeply conditioning mask.
Available in shades for light blonde to dark brown hair.
Enhances tone
Refreshes existing haircolor
Customizes haircolor
Enhances tone
Washes out gradually depending on hair structure
Refreshes existing haircolor
Reliable and long-lasting results
Rich treatment benefits
Customizes haircolor
Achieve unbeatable shine, color clarity, and lasting vibrancy— in an easy-to-use, low-commitment demi-permanent
Achieve unbeatable shine, color clarity, and lasting vibrancy— in an easy-to-use, low-commitment demi-permanent liquid formula.
Available in North America only.
Bond with blonde: a high-performance, multi-purpose lightener that provides exceptional care. Discover industryleading, professional results in an easy-to-use powder formula that delivers consistent, controlled, and reliable lift of up to 9 levels.
To be used exclusively with Color Calypso Demi-Permanent Gloss Activator for enhanced performance.
To be used exclusively with Color Calypso Demi-Permanent Gloss Activator for enhanced performance.
Available in North America only.
56% more conditioned and manageable hair
67% increase in shine1
Helps maintain hair’s integrity
Powered by our BondCare +ArganID™ System that protects and nourishes the hair during the lightening service.
56% more conditioned and manageable hair
Soft blending on white hair, up to 60% coverage
67% increase in shine1
Multi-dimensional, radiant color
Achieve unbeatable shine, color clarity, and lasting vibrancy— in an easy-to-use, low-commitment demi-permanent cream formula.
Achieve unbeatable shine, color clarity, and lasting vibrancy— in an easy-to-use, low-commitment demi-permanent cream formula.
Available in International markets only.
Achieve maximum control and precision application for freehand techniques to create the most light-catching looks. Easy-to-use clay formula delivers consistent and reliable lift of up to 8 levels—pushing the boundaries of what a clay lightener can do.
Available in International markets only.
56% more conditioned and manageable hair
52% increase in shine1
Powered by our BondCare +ArganID™ System that protects and nourishes the hair during the lightening service.
Helps maintain hair’s integrity
56% more conditioned and manageable hair
Soft blending on white hair, up to 60% coverage
52% increase in shine1
Rich naturals to intense and vibrant shades that are true to tone and can achieve maximum coverage on white hair.
Leaves hair 72% more visibly shiny, for professional-level care that shows.
Rich naturals to intense and vibrant shades that are true to tone and can achieve maximum coverage on white hair.
Non-progressive color, Pre-mixed shades provide ultimate precision with even, consistent, and up to 100% grey coverage
Leaves hair 72% more visibly shiny, for professional-level care that shows.
3x faster than traditional color
All-out lift meets all-out care. Up to 5 levels of lift, so you can unleash creative effects on natural blondes, or shift some depth on natural browns.
All-out lift meets all-out care. Up to 5 levels of lift, so you can unleash creative effects on natural blondes, or shift some depth on natural browns.
ProArginine + ArganID® System helps nourish and protect the hair Up to 2.8x less damage
Helps reduce damage caused by color service
72% increase in shine1
Mixing Ratio 1:1
96% of clients experience overall scalp comfort2
Helps reduce damage caused by color service
9+ weeks of salonvibrant color3
Helps reduce damage caused by color service
72% increase in shine1
96% of clients experience overall scalp comfort2
Helps reduce damage caused by color service
9+ weeks of salonvibrant color3
Easier and faster mixing
Instantly increases softness
Ideal consistency for precise application
Washes out gradually depending on hair structure
Strengthens hair and reinforces bonds to help reduce damage and breakage
Helps maintain hair’s integrity
Mixing Ratio 1:1
Restores hair’s integrity
Ease of spreading and combing
Gentle, non-irritating formula
Soft blending on white hair, up to 60% coverage
Multi-dimensional, dynamic color
Helps maintain hair’s integrity
Strengthens hair and reinforces bonds to help reduce damage and breakage
Mixing Ratio 1:2
Soft blending on white hair, up to 60% coverage
72% increase in shine1
Up to100% coverage on white hair
96% of clients experience overall scalp comfort2
72% increase in shine1
Warm, neutral, and cool tones
96% of clients experience overall scalp comfort2
Rich, intense natural to vibrant fashion tones
9+ weeks of salonvibrant color3
9+ weeks of salonvibrant color3
True to tone, reliable, long-lasting haircolor
Rich treatment benefits
Imparts radiant shine
Instantly increases softness
Great foil adhesion
Restores hair’s integrity
Easy rinsing
Imparts radiant shine
Comfortable client experience
Follow instructions provided with Moroccanoil permanent and demi-permanent haircolor and lighteners
Multi-dimensional, radiant color
Evenly lightens for up to 9 levels of controlled lift
Multi-dimensional, dynamic color
Contains Kaolin clay for a creamy consistency that spreads easily and stays in place for precision work
Up to100% coverage on white hair
True to tone, reliable, long-lasting haircolor
Up to 3 levels of lift
Up to 5 levels of lift
Warm, neutral, and cool tones
(best for untreated hair, level 6 or lighter)
Mixing Ratio 1:1
On/off scalp application
Mixing Ratio 1:1.5 – 1: 2
Mixing Ratio 1:2
Evenly lightens for up to 8 levels of lift
Mixing Ratio 1:1.5
Rich, intense natural to vibrant fashion tones
Mixing Ratio 1:1
True to tone, reliable, long-lasting haircolor
Up to 3 levels of lift
Mixing Ratio 1:1
True to tone, reliable, long-lasting haircolor
Mixing Ratio 1:2
Up to 5 levels of lift
(best for untreated hair, level 6 or lighter)
Mixing Ratio 1:2
1 Average shine achieved based on shade selection.
2 Based on color services performed on 45 clients.
3 Based on an average of 3 hair washes per week.
4 Based on Color Infusion being mixed with Color Rhapsody or Color Calypso haircolor.
SOLUTIONS FOR ALL
COLOR SOLUTIONS FOR ALL
Paul Mitchell Professional Hair Color. Our unique portfolio features a versatile, full range products for the salon professional. Choose the lines that are best for you and your guests.
Discover the world of Paul Mitchell Professional Hair Color. Our unique portfolio features a versatile, full range of color and care products for the salon professional. Choose the lines that are best for you and your guests.
COLOR SOLUTIONS FOR ALL
Discover the world of Paul Mitchell Professional Hair Color. Our unique portfolio features a versatile, full range of color and care products for the salon professional. Choose the lines that are best for you and your guests.
Color
35 minutes minutes for highlifts)
Up to 4 levels
Up to 100% gray blending or coverage using Naturals or Blends standard shades.
•Permanent color coverage
•Dimensional blonding vibrant reds
35 minutes (45 minutes for highlifts)
35 minutes (45 minutes for resistant gray)
minutes (45 minutes for highlifts)
Up to 4 levels
Ideal for gray coverage deposit
PAUL MITCHELL PROFESSIONAL
35 minutes (45 minutes for highlifts and resistant gray)
PAUL MITCHELL
PAUL MITCHELL
10 minutes (up to 20 minutes for slight increase in coverage)
35 minutes (45 minutes for resistant gray) 35 minutes (45 minutes for highlifts and resistant gray) (up LIFT
to 4 levels
Up to 100% gray blending or coverage using Naturals or Blends standard shades.
100% complete gray coverage on guests with more than 50% gray or highly resistant hair.
Up to 100% gray blending or coverage using Naturals or Blends standard shades.
•Permanent color
•Permanent color
•Gray coverage
•Dimensional blonding
•Gray coverage
•Create vibrant reds
minutes (45 minutes for resistant gray)
Ideal for gray coverage deposit Up to 4 levels
Up to 4 levels
for gray coverage deposit
100% complete gray coverage on guests with more than 50% gray or highly resistant hair.
Up to 100% gray blending/coverage using brown-based standard shades. Plus series for 100% coverage on resistant white hair.
100% complete gray coverage on guests with more than 50% gray or highly resistant hair.
•Permanent color
•Gray coverage
•Dimensional blonding
•Permanent color
•Natural color refresh
•Gray coverage
•Can be used as demi or semi with switch of developer
minutes (45 minutes for highlifts and resistant gray)
Up to 1 level
to 4 levels
For guests with natural levels 1-8 and 40 – 60% gray hair, who want fast blending or up to 100% coverage.
Up to 100% gray blending/coverage using brown-based standard shades. Plus series for 100% coverage on resistant white hair.
•Permanent color
•Express gray blending or coverage services
•Gray coverage
•Last-minute guests
•Dimensional blonding
•Natural color refresh
•Short-haired guests
•Guests with fast regrowth
•Can be used as demi or semi with switch of developer
BEEGAN FORMULA
•Permanent color •Gray coverage •Dimensional blonding •Natural color refresh •Can be used as demi or semi with switch of developer
•Lunchtime color for root refresh during client’s lunch break
Semi-opaque with Level can naturally
and fast
Up to 100% gray blending/coverage using brown-based standard shades. Plus series for 100% coverage on resistant white hair. and
•Express or
•Top
•Last-minute
•First
•Refresh
•Short-haired
•Tone
•Guests
•Gray
•Color
•Lunchtime refresh lunch
BEEGAN FORMULA
Discover the world of Paul Mitchell Professional Hair Color. Our unique portfolio features a versatile, full range of color and care products for the salon professional. Choose the lines that are best for you and your guests.
PROFESSIONAL
PAUL MITCHELL
10 minutes
20 minutes for slight increase in coverage)
2 to 20 minutes
35 minutes (45 minutes for highlifts)
Up to 30 minutes
35 minutes (45 minutes for resistant gray)
Until desired level of lightness is achieved, up to 50 minutes
35 minutes (45 minutes for highlifts and resistant gray)
LIFT
Up to 1 level
guests with natural levels 1-8
– 60% gray hair, who want blending or up to 100% coverage.
•Express gray blending coverage services
•Last-minute guests
•Short-haired guests with fast regrowth
Deposit only
Up to 4 levels
Semi-opaque gray blending with brown-based shades.
Level 10s and Flash Toners can tone and enhance naturally gray or white hair.
Up to 100% gray blending or coverage using Naturals or Blends standard shades.
•Top coat
•Permanent color
•First time application
Deposit only
Ideal for gray coverage deposit
100% complete gray coverage on guests with more than 50% gray or highly resistant hair.
Lighteners range from 5 to 9 levels of lift
Up to 4 levels
Up to 100% gray blending/coverage using brown-based standard shades. Plus series for 100% coverage on resistant white hair. SERVICES
•Creative Color
•Block color
•On-scalp double process blonding
•Permanent color
•Gray coverage
•Lunchtime color for root
refresh during client’s break
•Refresh
•Gray coverage
•Permanent color
•Tone & refine
•Dimensional blonding
•Customized pastels and vivid fashion colors
•Gray coverage
•Off-scalp foil highlighting
•Dimensional blonding
•Hand-painting
•Natural color refresh
•Color correction
•Gray blending
•Create vibrant reds
•Color correction
•Color melting
•Top coats
•Creative lightening techniques
•Can be used as demi or semi with switch of developer
BEEGAN FORMULA
IGORA COLOR10
Up
Permanent
BLONDME
Dual Bond Technology in all BLONDME color and care products helps reduce potential damage on all levels. With integrated Anti-Metal Bond Protection Technology for minimized hair breakage. Up to 7+ levels of lift with the Precision and Clay Lighteners and Up to 9+ levels of lift with the Premium 9+ Lightener.
GOODBYE YELLOW
PURE COLOR
Providing beautiful, easy-to-formulate color.
Our natural base hair color with equal primary colors provides long-lasting color, natural grey coverage and brilliant toning while attaching color directly to the protein of hair, Ammonia and PPDFree. Our Enzyme Cream Activators are formulated with sustainably harvested, certified organic ingredients that provide natural oil delivery and eliminate 100% of color fading free radicals for beautiful, long-lasting color. Pure Blonde Utra Lift and Lightening Powder lighten hair while using innovative technology to respect hair and personal health.
