Maly's @ManocoBlue: The Cut September/October

2023 EDUCATION

WHAT’S INSIDE…

COLOR

L’ANZA HEALING HAIR COLOR & CARE

From classic Fall hues to colorful, bold placements. Dive into ways to approach haircolor techniques that will save time and make you more money. Learn how to apply these behind the chair and have your guest selfie ready. $99 per person

MONDAY, OCTOBER 23

VUE • COLUMBUS, OH

11am to 2pm (ED23039)

95 Liberty Street • Columbus, OH 43215

Artist: Mark Dolan

DAVINES DISCOVER DAVINES

Explore the features of Davines’ Mask with Vibrachrom and View color lines through interactive demonstrations. The Davines approach to diagnosis, formulation, application, and finishing are covered in this Discover Class. $25 per person

MONDAY, SEPTEMBER 25

MANOCOBLUE STORE • DUBLIN, OH

10am to 1pm (ED23067)

6625 Dublin Center Drive • Dublin, OH 43017

DAVINES

CREATIVE COLOR & CUTTING WORKSHOP WITH NATIONAL MASTER TRAINER YUKO KLANN

Create an on trend cut, followed by a color technique using Davines Color. You will also explore the More Inside Styling line as you put the finishing touches on your final look. $300 per person

UNLOCK YOUR POTENTIAL WITH AQUA, PAUL MITCHELL, RUSK AND ZENAGEN

MONDAY, OCTOBER 16, 2023

$99 per person (ED23062)

FIREKEEPERS CASINO HOTEL

11177 E Michigan Ave • Battle Creek, MI

WHAT YOU’LL LEARN:

AQUAGE MASTER ARTISTS:

DAVID CHIZEK AND KATIE BRENNER

FLUID DISCONNECTION

Understand how Disconnection is purposefully breaking a structural line within a haircut to remove weight, enhance a shape, or streamline the haircut. How disconnection helps incorporate blending techniques. Learn different thermal styling techniques to create maximum versatility and a random, unstructured form that is relevant for today’s client.

JOHN PAUL MITCHELL SYSTEMS –WITH ORLANDO RODRIGUEZ UNLOCK THE SECRETS OF BEAUTIFULLY LIGHTENED HAIR!

• Understand the importance of width and depth in achieving natural looking blondes.

• How and when to choose the proper technique, tools, and products.

• Application techniques to achieve even and consistent results.

ROOTED IN RUSK: MASTER ARTISTS: DAVID CHIZEK AND KATIE BRENNER

• REINVENT YOUR APPOINTMENT BOOK WITH RUSKIN10! Maximize salon time with a luxury service using high performing 10-minute color that helps you perform at your best!

• Learn to cover gray in 10 minutes, along with other fun services. Discover RUSKin10 permanent color that will not deepen after 10 minutes.

ZENAGEN: DIRECTOR OF EDUCATION: CHAD WHITE

See pages 12-13 for these products.

MONDAY, SEPTEMBER 25

CHEMISTRY SALON • BERKLEY, MI 10am to 4pm (ED23065)

2785 Twelve Mile Rd • Berkley, MI 48072

MOROCCANOIL

COLORED EXPLORED DEMO

Permanent and demi-permanent haircolor and lighteners, this class emphasizes product knowledge, consultation techniques ,and a range of color and lightening services.

MONDAY, OCTOBER 2

MANOCOBLUE STORE • DUBLIN, OH (ED23071)

6625 Dublin Center Drive • Dublin, OH 43017

He will show you cutting techniques for fine and thinning hair. Become your client’s Hair Loss Specialist and learn the art of approaching and being successful in cutting fine and thinning hair. Learn Zenagen’s technology and ingredients and how the product protects the entire ecosystem of the follicle to prevent shedding and restore healthy hair growth and fullness.

CUTTING

DAVINES

VIRTUAL CUTTING DEMOS 2023

Pre-register on DavinesPro.com. Under the Education tab, choose Upcoming Courses to register. All classes start at 12pm to 1:30pm.

MONDAY, SEPTEMBER 18

BOB CUT

MONDAY, OCTOBER 23

CREATIVE CUT

MONDAY, NOVEMBER 20

RAZOR CUT

CLASSIC BOHEMIAN CUT, STYLE, AND FINISH WITH IZUTECH, ZENAGEN AND WAHL

MONDAY, OCTOBER 23, 2023

$99 per person • 10am to 3pm (ED23066)

PINSTRIPS

111 Park Ave • Beachwood, OH 44122

WHAT YOU’LL LEARN:

IZUTECH

Experience a new twist on the classics with Taylor Jameson and Paul Smith. Take your cutting, styling and finishing to a new level. Learn how approaching your clients with a new skill can expand your service menu, excite your current clients, and entice new clients!.

WAHL CLIPPER CUTTING WITH LAUREN

MILNER

These textured haircuts are a balance between masculinity and femininity with huge amounts of added texture and multiple styling options. The textured crop is versatile and Gender Free!

ZENAGEN WITH CHAD WHITE

Cutting Techniques for fine and thinning hair. Become your client’s Hair Loss Specialist. Learn Zenagen’s technology and ingredients and how the product protects the entire ecosystem of the follicle to prevent shedding and restore healthy hair growth and fullness.

TURN MORE HEADS

EXTENSIONS

AQUA HAIR EXTENSIONS WEFT CERTIFICATION

Learn the difference between Hand Tied, Machine and Q Weft. How to properly consult with your client, The Aqua Beaded Row Method, Product Knowledge, Application, Placement, Removal and how to increase longevity of your clients’ extensions through maintenance touch ups and other tips. How to price your Weft Service. All attendees must provide their own mannequin and tripod. $399 per person

SUNDAY, SEPTEMBER 17

DETOUR SALON • ANDERSON, IN

10am to 5pm (ED23072)

1816 E 53rd St • Anderson, IN 46013

MONDAY, SEPTEMBER 18

HANNAH SMITH STYLIST(SALON)

SAGINAW, MI

10am to 5pm (ED23068)

8048 Gratiot Rd • Saginaw, MI 48609

MONDAY, SEPTEMBER 18

PREMIERE DANCE CENTER • MUNCIE, IN

10am to 5pm (ED23074)

6110 W Kilgore Ave • Muncie, IN 47304

MONDAY, OCTOBER 2

EDGE SALON • WILLOUGHBY, OH

10am to 5pm (ED23070)

38138-1 W Spaulding St • Willoughby, OH 44095

MONDAY, OCTOBER 9

IDENTITY ATELIER • COLUMBUS, OH

10am to 5pm (ED23060)

7820 Olentangy River Rd • Columbus, OH 43235

MONDAY, OCTOBER 23

MANOCOBLUE STORE • DUBLIN, OH

10am to 5pm (ED23022)

6625 Dublin Center Drive • Dublin, OH 43017

MONDAY, OCTOBER 23

REA MARIE STUDIO • NORTH VERNON, IN

10am to 5pm (ED23076)

35 S State St, Suite 2 • North Vernon, IN 47265

MONDAY, OCTOBER 30

PAUL MITCHELL THE SCHOOL

GRAND RAPIDS, MI

10am to 5pm (ED23075)

2855 29th St SE • Grand Rapids,MI 49512

MONDAY, NOVEMBER 6

PAUL MITCHELL THE SCHOOL

MERRILLVILLE, IN

10am to 5pm (ED23077)

7990 Broadway • Merrillville, IN 46410

AQUA HAIR EXTENSIONS

TAPE-IN & KERATIN FUSION

DUO CERTIFICATION

• Learn how to conduct a successful consultation

• Learn both Tape In and Keratin Fusion Method

• Learn application, placement, and removal of both methods

• Learn how to increase the longevity of the extensions with proper maintenance

• Learn how to price your service

All attendees must provide their own mannequin and tripod. $499 per person

MONDAY, SEPTEMBER 11

MANOCOBLUE STORE • DUBLIN, OH

10am to 5pm (ED23024)

6625 Dublin Center Drive • Dublin, OH 43017

FEBRUARY 18-20

HILTON ORLANDO 6001 Destination Parkway, Orlando FL 32819

Lanza and Maly’s @ ManoocoBlue have partnered to offer these incredible savings on tickets to the B.I.G Event. Only 50 tickets available at this price!

Only while supplies last!

TICKET PRICE: $300 PP

SKU: ED24000

(SAVINGS OF UP TO $295 PER TICKET)

REGISTER WITH YOUR MALY’S SALES REP

NEW SIZE! TEA TREE SPECIAL DETOX KOMBUCHA RINSE 2.5

OZ.

Now offering the 2.5 oz. travel size, you can remove buildup and add shine wherever you go! Tea Tree Special Detox Kombucha Rinse leaves hair polished and your scalp feeling soothed, clean, and refreshed with an invigorating fresh scent.

RE-INTRODUCING PAUL MITCHELL LITER POUCHES

Tea Tree Liter Pouches are produced with 75% less packaging than rigid bottles and made with 30% PCR. This reduces fossil fuel, greenhouse gas, landfill waste, and water use.

Paul Mitchell® Liter Pouches are produced with 73% less packaging than rigid bottles and made with 30% PCR. This reduces fossil fuel, green house gas, landfill waste, and water use. AWAPUHI SHAMPOO POUCH 33.8 OZ.

INTRODUCING EXPRESS ION UNCLIPPED 1.25”

DETACHABLE CLIP CURLING IRON

Extra-long, yet easy to store! Introducing a new 1.25” clip curling iron featuring an extended, detachable clipped barrel to effortlessly create lasting, bouncy curls—anytime, anywhere. Engineered with a premium ceramic barrel, this professional curling iron heats hair evenly for fast results with incredible shine.

HOME OFFER

TEA TREE GALLONS

TEA TREE STYLERS

NEW! UPDATED SWATCH BOOKS

Fresh, compact design that is easier to handle and review

• New butterfly layout provides better visibility of shades grouped by tonal families

• Space-saving size for easier storage

• Modular design expands for future shade expansions and swatch pages SAVE

SAVE 32% EGOLINE SMALL INTRO

PURCHASE

2 CHROMEGO Silver Maintain Mousse 6.76 oz.

2 CUREEGO Hydra Whipped Cream 6.76 oz.

2 CUREEGO Hydraday Shampoo 10.14 oz.

2 CUREEGO Hydraday Liquid Conditioner 5.07 oz.

2 CUREEGO Hydraday Conditioner 6.76 oz.

2 CUREEGO Silk Oil Shampoo 10.14 oz.

2 CUREEGO Silk Oil Conditioning Cream 10.14 oz.

2 CUREEGO Blend Oil 3.38 oz.

2 CHROMEGO Silver Maintain Shampoo 10.14 oz.

2 CHROMEGO Silver Maintain Conditioner 10.14 oz.

2 CHROMEGO Color Care Shampoo 10.14 oz.

2 CHROMEGO Color Care Conditioning Cream 10.14 oz.

2 CHROMEGO Color Care Conditioner 6.76 oz.

1 CUREEGO Filler Shampoo 10.14 oz.

1 CUREEGO Filler Mask 10.14 oz.

1 CUREEGO Filler Mousse 5.91 oz.

1 CUREEGO Curly Hair Shampoo 10.14 oz.

1 CUREEGO Curly Mask 10.14 oz.

1 CUREEGO Curly Hair Mousse 5.91 oz.

RECEIVE FREE*

1 Liss Control Spray 6.76 oz.

1 CUREEGO Hydraday Shampoo 32.1 oz.

1 CUREEGO Hydraday Conditioner 32.1 oz.

SAVE 36% EGOLINE MEDIUM INTRO

Grip it On 10 oz.

1 Egoline Literature

10.14 oz. 2 CUREEGO Filler Mask 10.14 oz.

1 CUREEGO Filler Lotion 12x10ml

2 CUREEGO Filler Mousse 5.91 oz.

2 CUREEGO Curly Hair Shampoo 10.14 oz.

2 CUREEGO Curly Mask 10.14 oz.

2 CUREEGO Curly Hair Mousse 5.91 oz.

2 CUREEGO Volume Mousse 6.76 oz.

2 CUREEGO Volume Shampoo 10.14 oz.

2 CUREEGO Volume Spritz Infusion 5.07 oz

RECEIVE FREE* 2

SAVE 32% EGOLINE LARGE INTRO

PURCHASE

6 CHROMEGO Silver Maintain Mousse 6.76 oz.

6 CUREEGO Hydra Whipped Cream 6.76 oz.

2 SCALPEGO Energizing Shampoo 10.14 oz.

1 SCALPEGO Energizing Intensive Lotion 12x10ml

1 SCALPEGO Energizing Intensive Tonic 3.21 oz.

2 SCALPEGO Densifying Shampoo 10.14 oz.

2 SCALPEGO Densifying Lotion 5.07 oz.

2 SCALPEGO Balancing Shampoo 10.14 oz.

1 SCALPEGO Balancing Treatment Pre-Shampoo 5.07 oz.

2 SCALPEGO Calming Shampoo 10.14 oz.

1 SCALPEGO Calming Treatment Pre-Shampoo

4 CUREEGO Hydraday Shampoo 10.14 oz.

4 CUREEGO Hydraday Liquid Conditioner 5.07 oz.

4 CUREEGO Hydraday Conditioner 6.76 oz.

4 CUREEGO Silk Oil Shampoo 10.14 oz.

4 CUREEGO Silk Oil Conditioning Cream 10.14 oz.

4 CUREEGO Blend Oil 3.38 oz.

1 CUREEGO Silk Oil Illuminating Lotion 12x10ml

1 CUREEGO Silk Oil Intensive Lotion 12x10ml

4 CHROMEGO Silver Maintain Shampoo 10.14 oz.

4 CHROMEGO Silver Maintain Conditioner 10.14 oz.

4 CHROMEGO Color Care Shampoo 10.14 oz.

4 CHROMEGO Color Care Conditioning Cream 10.14 oz.

4 CHROMEGO Color Care Conditioner 6.76 oz.

4 CUREEGO Filler Shampoo 10.14 oz.

4 CUREEGO Filler Mask 10.14 oz.

2 CUREEGO Filler Lotion 12x10ml

4 CUREEGO Filler Mousse 5.91 oz.

4 CUREEGO Curly Hair Shampoo 10.14 oz.

4 CUREEGO Curly Mask 10.14 oz.

4 CUREEGO Curly Hair Mousse 5.91 oz.

3 CHROMEGO Anti-Red Shampoo 10.14 oz

3 CHROMEGO Anti-Red Conditioner 6.76 oz.

3 CHROMEGO Anti-Orange Shampoo 10.14 oz.

3 CHROMEGO Anti-Orange Conditioner 6.76 oz.

4 CUREEGO Volume Mousse 6.76 oz.

4 CUREEGO Volume Shampoo 10.14 oz.

2 CUREEGO Volume Spritz Infusion 5.07 oz

$1,959.86

Salon Value $2,961.56 • Bundle: #23688

RECEIVE FREE*

3 Liss Control Spray 6.76 oz.

1 CUREEGO Hydraday Whipped Cream 2.54 oz.

1 SCALPEGO Energizing Shampoo 32.1 oz.

1 SCALPEGO Densifying Shampoo 32.1 oz.

1 SCALPEGO Balancing Shampoo 32.1 oz.

1 SCALPEGO Calming Shampoo 32.1 oz.

1 CUREEGO Hydraday Shampoo 32.1 oz.

1 CUREEGO Hydraday Conditioner 32.1 oz.

1 CUREEGO Silk Oil Shampoo 32.1 oz.

1 CUREEGO Silk Oil Conditioning Cream 32.1 oz.

1 CUREEGO Blend Oil

1 CHROMEGO Silver Maintain Shampoo 32.1 oz.

1 CHROMEGO Silver Maintain Conditioner 32.1 oz.

1 CHROMEGO Color Care Shampoo 32.1 oz.

1 CHROMEGO Color Care Conditioning Cream 32.1 oz.

1 CHROMEGO Color Care Conditioner 32.1 oz.

32.1 oz.

1 CHROMEGO Anti-Orange Conditioner 32.1 oz.

MANUFACTURER INSTRUCTIONS, NOT ALL SALONS WILL QUALIFY FOR INTRO PRICING. PURCHASES MADE WITHOUT THE ASSISTANCE OF A MANOCOBLUE TEAM MEMBER, WILL BE PROCESSED AT FULL PRICE. DISCOUNT TAKEN ACROSS ALL ITEMS,

NEW! NATURAL TECH TAILORING

Get

MEET THE SALON-EXCLUSIVE BACKBAR SERVICE OF YOUR DREAMS…

SAVE

35% SMALL PROMOTION

Born at Davines’ Scientific Garden, an open-air laboratory in Parma, Italy, Naturaltech Tailoring will revolutionize your existing treatment service offerings.

NATURALTECH TAILORING

Made with plants grown through regenerative organic agriculture and extracted with low energy processes, this low impact extraction method results in the preservation of the original plant and its key treatment benefits.

HOT OFF THE PRESS SUPERSTARS!

SUMMER IN STYLE

RECEIVE FREE

1 Retail Shelf Sign

1 This is a Curl Gel Oil 8.5 oz. (Stickered)

1 Perfecting Hair Spray 10.14 oz. (Stickered)

1 This is a Blow Dry Primer 8.5 oz. (Stickered)

1 This is a Sea Salt Spray 8.5 oz. (Stickered)

1 This is a Shimmering Mist 6.8 oz. (Stickered)

1 Medium Hold Finishing Gum 2.6 oz. (Stickered)

1 Best Kept Secrets Tip Sheet

including your choice of shades, activators and bleach- and receive our color accessories and new tip sheet for your backroom!

It’s no secret that we have some famous products in our lineup, and we’re excited to give you a special opportunity to capitalize on these most-loved superstars. With purchase of the best-selling OI All in One Milk, OI Oil and Liquid Spell, you’ll receive sachets to sample out to guests, mirror clings and our Davinesexclusive cotton shoppers to further incentivize in-salon retail purchases. SAVE 23% SMALL

SAVE 30% AQUAGE® SMALL SALON INTRO KIT

PURCHASE

1 Violet Brightening Shampoo 8 oz.

1 Violet Brightening Conditioner 8 oz.

1 Uplifting Foam 8 oz.

1 Curl Defining Crème 4 oz.

1 Beyond Shine 4.6 oz.

1 Detailing Crème 4 oz.

1 Finishing Spray 10 oz.

1 Dry Texture Spray 5 oz.

RECEIVE FREE MERCH KIT (PRE-PACKED)

$42 VALUE

1 Color Protecting Shampoo 33.8 oz.

1 Color Protecting Conditioner 33.8 oz.

1 Brand Brochure

2 Aquage® Mirror Clings

$99.00 Salon Value $141.00 • Bundle: #23189

SAVE 31% AQUAGE® SALON INTRO KIT

PURCHASE

3 Uplifting Foam 8 oz.

3 Finishing Spray 55% voc. 10 oz.

2 Freezing Spray 10 oz.

3 Beyond Shine 5 oz.

2 Curl Defining Crème 4 oz.

2 Thickening Spray Gel 8 oz.

2 Beyond Body 8 oz.

3 Silkening Oil Treatment 4 oz.

3 Straightening Ultragel 6 oz.

3 Dry Texture Spray 5 oz.

2 Dry Shampoo 5 oz.

2 Transforming Paste 4 oz.

3 SeaExtend Silkening Shampoo 8 oz.

3 SeaExtend Silkening Conditioner 8 oz.

RECEIVE FREE MERCH KIT

IRELANDS SALON & SPA

Ron and Beth are a powerhouse dynamic duo that run two sought-after salons and spas in Lancaster, Ohio. Beth got her start in the industry naturally by having an authentic interest in all things beauty whether it was styling hair, makeup, or clothes. After taking some college prep classes and attending cosmetology school, Beth assisted under an amazing stylist for some time before moving back to Lancaster and building her business from the ground up… literally. She worked over 12 hour days, networked with local businesses, and built a strong clientele working at a salon in her home, hiring two assistants and even a nail tech. As her business began to grow, Ron, her husband said “let’s go big!”, and they went big.

Ron and Beth did their homework to find a key location that was off the beaten path, but easy to get to, and met with other willing salons in surrounding areas to get the layout organized. Shortly after, they bought the land, and Ireland’s Salon and Spa was born in 2004. Since then, Ron and Beth have built their team to a thriving team of 56 and opened a second location in 2012. Ron and Beth’s skill sets complement each other which is why they are so successful. Ron works hard behind the scenes, and Beth works hard behind the chair and with all things dayto-day.

In addition to Ron and Beth, their incredible team consists of a group of people who have an understanding of the value of pre-booking and valuing clients by putting them first. Beth could not say enough good things about her amazing team and their work ethic and willingness to work together. On any given day, you will see the assistants helping senior stylists, and the senior stylists helping the assistants. This well-oiled salon runs off its productive team who is always willing to help whether it’s shampooing, pitching in with laundry, or doing other salon jobs. This team culture started with Beth’s motto that she wouldn’t ask her stylists to do anything that she wouldn’t do.

They follow her example. Some of her team members have worked with her for 19 years - this has helped instill a culture that runs deep and believes in the strongtogether mindset. Beth is always open to learning new ways to make their jobs easier as she trains each new generation of stylists that grow into senior stylists. She tailors her training program based on each individual and the skills they show up with, as well as their desired end goals.

Beth spoke highly of working with ManocoBlue. She has known Jill, her sales representative, for a short period of time but says that it feels like she has known her forever. Jill has a passion for helping Beth grow her business and helps give a bird’s eye view of products which helps Beth to sell more.

Advice to younger stylists: Mentor under someone who cares about you. Choose someone who is interested in your being great and who you respect as a stylist as well.

SAVE UP TO 32%*

HEALING CURLS

2

*DISCOUNT

SAVE UP TO 39%*

BONUS OFFER

PURCHASE

5% of Proceeds from these special promotions goes towards The Breast Cancer Research Foundation, whose mission is to prevent and cure breast cancer by advancing the world’s most promising research. For more information visit the

INCLUDES

NEW! FRIZZ SHIELD SPRAY

• Protects against up to 90% humidity*

• Shields against frizz, flyaways, and static

• Helps protect against thermal damage

NEW

SMOOTHING SERUM

Moroccanoil Intense Smoothing Serum nourishes hair while providing extreme frizz control, for perfectly polished curly or straight looks. 1.7 OZ.

• Provides instant slip

• Creates a polished, ultra-smooth look

• Imparts luminous shine

$15.00

#423249

SAVE

NEW! RINSE-FREE HAND CLEANSER

Discover hand care that delivers protection and nourishment. Formulated with argan oil – rich in Vitamin E – and skin-loving hyaluronic acid that instantly hydrates parched skin. Rinse-Free Hand Cleanser is fragranced with the signature Moroccanoil scent.

SAVE

$75.00

SAVE

PROMO

2023 EDITION

Moroccanoil is celebrating the passion and dedication of hairstylists with a new stylist-exclusive deal! Get our limited edition bag with top-selling products while supplies last.

COLOR RHAPSODY

PERMANENT CREAM COLOR

CHOOSE FROM 2 OZ.

#423264 Very Light Chocolate Blonde | 9Ch / 9.9

#423263 Medium Chocolate Blonde | 7Ch / 7.9

#423262 Dark Chocolate Blonde | 6Ch / 6.9

#423261 Intense Light Chocolate Brown | 5ChCh / 5.99

#423260 Medium Chocolate Brown | 4Ch / 4.9

$8.00 ea

INDULGE IN EVERY SHADE

Introducing the NEW Moroccanoil Chocolate Collection! Care-infused formulas help reduce damage for luxurious color, guilt-free.

COLOR CALYPSO

DEMI-PERMANENT GLOSS

CHOOSE FROM 2 OZ.

#423259 Very Light Chocolate Ash Blonde | 9ChB / 9.91

#423258 Light Chocolate Blonde | 8Ch / 8.9

#423257 Medium Chocolate Blonde | 7Ch / 7.9

#423256 Dark Chocolate Blonde | 6Ch / 6.9

#423255 Medium Chocolate Brown | 4Ch / 4.9

$6.50 ea

DISCOVER THE COMPLETE CHOCOLATE

Cream Developer 20 vol. 33.8 oz.

6 Sectioning Clips

1 Shade Chart

$40.00 Salon Value $57.00 • #423266

PREPACKED

SAVE 34% COLOR CALYPSO CHOCOLATE “TRY ME” KIT

PURCHASE

Color Calypso Demi-Permanent Gloss 2 oz.

1 each 9ChB/9.91, 8Ch/8.9, 7Ch/7.9, 6Ch/6.9, 4Ch/4.9

RECEIVE FREE

1 Color Calypso Demi-Permanent Gloss Activator 33.8 oz.

6 Sectioning Clips

1 Shade Chart

$32.50 Salon Value $49.50 • #423265 PREPACKED

SAVE

16%

CHOCOLATE COLLECTION SALON INTRO

PURCHASE

Color Rhapsody Permanent Cream Color 2 oz.

3 each 9Ch/9.9, 7Ch/7.9, 6Ch/6.9, 5ChCh/5.99, 4Ch/4.9

Color Calypso Demi-Permanent Gloss 2 oz.

3 each 9ChB/9.91, 8Ch/8.9, 7Ch/7.9, 6Ch/6.9, 4Ch/4.9

RECEIVE FREE

1 Blonde Voyage Powder Lightener 32 oz.

2 Oxidative Cream Developer 20 vol. 33.8 oz.

1 Color Calypso Demi-Permanent Gloss Activator 33.8 oz.

1 Color Care Shampoo 33.8 oz.

1 Color Care Conditioner 33.8 oz.

1 Swatchbook Panel

12 Sectioning Clips

1 Marketing Kit for Chocolate

$302.89 Salon Value $360.50 • Bundle: #23192

SHAMPOO & CONDITIONER

OPEN STOCK HALF-LITERS!

They’re back! By popular demand, select shampoo and conditioner half-liters are now available as open stock!

CHOOSE

17% BODY LINE BUY 5, GET 1 FREE!

SAVE 15% NEW!

TOP DROP SCALP

a highly concentrated in-salon scalp treatment that instantly soothes and protects the scalp by helping to reduce inflammation, irritation and dryness to leave the scalp balanced and calm while hair is left more nourished with improved shine and manageability.

$64.26

Salon Value $75.60 • #7138858

NEW! FABULOSO PLATINUM BLONDE TONING MIST

a lightweight, leave-in mist that lightly tones, treats and detangles blonde hair while protecting it from uv and heat damage. refreshes and brightens colour-treated blonde hair. nourishing ingredients moisturise, strengthen and improve condition of the hair. helps detangle, adds softness and shine to prepare hair for styling. provides protection from uv and heat damage.

#7124101 - 1.69 oz. $6.93

#7124102 - 4.73 oz. $18.90

SAVE 30% HAPPY GO BLONDE KIT LIKE A LOVING CARESS…

PURCHASE

5 Fabuloso Platinum Blonde Toning Mist 4.73 oz.

RECEIVE FREE*

1 Fabuloso Platinum Blonde Toning Mist 4.73 oz.

6 Fabuloso Platinum Blonde Retail Flyer

1 Fabuloso Platinum Toning Mist Glorifier

$94.50

Salon Value $134.40 • Bundle: #40007

*DISCOUNT TAKEN ACROSS ALL ITEMS.

SAVE 23% BLONDE

DIGGITY

SIX MISTY GLANCES AND A WHOLE LOTTA’ BLONDE…

PURCHASE

6 Fabuloso Platinum Blonde Toning Mist 4.73 oz.

RECEIVE FREE*

6 Fabuloso Platinum Blonde Toning Mist 1.69 oz.

6 Fabuloso Platinum Blonde Retail Flyer

1 Fabuloso Platinum Toning Mist Glorifier

$113.40

Salon Value $147.00 • Bundle: #40008

*DISCOUNT TAKEN ACROSS ALL ITEMS.

SAVE 33% BEST OF BLONDE KIT THE CRÈME DE LA CRÈME OF BLONDE MAINTENANCE… PURCHASE

1 Fabuloso Platinum Blonde Toning Shampoo 8.45 oz.

1 Fabuloso Platinum Boosting Treatment 7.43 oz.

RECEIVE FREE

1 Fabuloso Platinum Toning Mist 4.73 oz.

1 Fabuloso Platinum Blonde Retail Flyer

$36.75

Salon Value $54.78 • #71399220

PREPACKED

SAVE 36% BIG TIME BLONDE THE ONLY THING NOT INCLUDED IS FONDA HERSELF…

PURCHASE

6 Fabuloso Platinum Blonde Toning Shampoo 8.45 oz.

6 Fabuloso Platinum Boosting Treatment 7.43 oz.

6 Fabuloso Platinum Toning Mist 4.73 oz.

RECEIVE FREE

1 Fabuloso Platinum Blonde Toning Shampoo 33.8 oz.

1 Fabuloso Platinum Colour Boosting Treatment 33.8 oz.

2 Fabuloso Platinum Blonde Toning Mist 4.73 oz.

2 Fabuloso Platinum Blonde Toning Mist 1.69 oz.

6 Fabuloso Platinum Blonde Retail Flyer

1 Fabuloso Platinum Blonde Range Display

$336.00 Salon Value $526.08

• Bundle: #40009

CHRIS APPLETON’S GO-TO’S FOR SUPER LUXE RESULTS!

Expensive-looking hair begins with the perfect prep...

COLOR SECURITY SHAMPOO

100% clean, sulfate-free, no-residue shampoo for freshest hair + scalp, most-vibrant color SAVE

MONEY MASQUE

Chris Appleton’s holy grail for deeply hydrated, nourished, expensive looking

RAISE THE BAR ON BACKBAR RESULTS:

100% clean, silky, hydrated, luxe hair quality for all

29% OFF PRO SIZES

COLOR SECURITY SHAMPOO 32 OZ.

(FOR ALL HAIR TYPES) 100% clean, sulfate-free formula rinses clear, leaving no residues that can dull color, weigh hair down or build-up and block hair follicles.

$27.00

Salon Value $37.80 • #8800517

SAVE 21% BIG PARTY HAIR KIT

GO BIG with best-selling, gone-viral volumizers that transform flat, limp hair into massive sexy volume that lasts for days.

INCLUDES

1 Xtra Large Bombshell Volumizer 6.7 oz.

1 Raise the Root Thicken & Lift Spray 5 oz.

1 Color Security Shampoo 2.5 oz.

1 Color Security Conditioner 2.5 oz. (Fine-To-Normal Hair)

$28.50

Salon Value $36.00

#8801630

PREPACKED

COLOR SECURITY CONDITIONER 32

OZ.

(FINE TO NORMAL HAIR)

Weightless hydration + nourishing Argan Oil for silky smooth results. Won’t dull or darken color. Delivers 3 levels of heat protection.

$27.00

Salon Value $37.80 • #8800518 AUTO APPLY

2023 HOLIDAY PROMOTIONS

SAVE 20% SMOOTH PARTY HAIR KIT

Iconic, award-winners are the key combo for expensive-looking, glassy, glam styles that stay silky-smooth and frizz-free for days – thanks to game-changing, humidity-proofing tech!

INCLUDES

1 Dream Coat Supernatural Spray 6.7 oz.

1 Money Masque 1.7 oz.

1 Color Security Shampoo 2 oz.

$21.50

Salon Value $27.00

#8801631

PREPACKED

PURCHASE

SAVE

CAVIAR BOND REPAIR DUO

•

ECLIPSE ANTI-GRAY!

ANTI-GRAYING TECH IS HERE –THE FIRST OF ITS KIND!

ECLIPSE

•

ALLOWS COLOR TO LAST LONGER REJUVENATES FOR STRONGER MORE RESILIENT HAIR

2023 HOLIDAY PROMOTIONS

NEW! COLOR SHADES

THE ESSENTIALS: CURL KIT

SAVE 20%

WAVY, CURLY AND COILY HAIR TYPES Give curls a hydrating wash-day and long-lasting style. Promote shine, manageability and memory to the curl pattern with this all-in-one kit.

INCLUDES

1 Curl Shampoo 12 oz.

1 Curl Conditioner 12 oz.

1 Curl Foaming Gel 6.7 oz.

PREPACKED

AVAILABLE OCTOBER

NEW! BONDING SHAMPOO + MASK

STRENGTH YOU CAN SEE

Verb® Bonding Collection helps to relink broken bonds while strengthening strands for smoother, shinier and visibly healthier hair. Powered by our amino-bond complex, a blend of marine botanicals and mafura butter, the shampoo and mask help repair bonds.

ALL HAIR TYPES AND TEXTURES THAT WANT VISIBLY HEALTHIER-LOOKING HAIR. CHOOSE

ea

BONDING COLLECTION DUO

PURCHASE TOGETHER • SAVE 20%

1 Bonding Shampoo 12 oz.

1 Bonding Mask 6.3 oz. $16.80

Salon Value $21.00 • Bundle: #23206

AUTO APPLY

Strengthens hair by 61% after one use*

*proven results in a third-party testing lab when using bonding shampoo + mask together

THE HEART OF MALIBU C

Our ingredients and our mission are simple: We are committed to researching, developing and manufacturing earth-friendly wellness products. This means reducing our water footprint, using PET recyclable bottles and 100% vegan, plant-derived ingredients. The less water, energy and other natural resources we use, the better.

SAVE 48% SCALP THERAPY BOX OF 12 Improves appearance of scalp

• Removes mineral buildup

• Soothes dry scalp

$12.87 Salon Value $24.57 • #6805935

SAVE 28% HARD WATER WELLNESS

CHOOSE FROM #6822009 Hard Water Wellness Shampoo 9 oz. #6833309 Hard Water Wellness Conditioner 9 oz.

$6.38 ea

SAVE 17% MIRACLE REPAIR WITH COOLING MENTHOL BOX OF 12

• restores strength, shine & volume instantly repairs & detangles

• soothes dry scalp

$21.00 Salon Value $25.20 • #6822817

FREE! COLOR ESSENTIALS WITH IGORA ROYAL COLOR PURCHASE

PURCHASE

4 IGORA ROYAL Color Shades 2.1 oz. (Stylist Choice)

RECEIVE ONE OF THE FOLLOWING FREE (Stylist Choice)

#72678028 COLOR ESSENTIALS Hair Primer 8.4 oz.

#72678053 COLOR ESSENTIALS Stain Remover 8.4 oz.

#72678055 COLOR ESSENTIALS Hair Sealer 25.3 oz.

#72443991 COLOR ESSENTIALS Bond Enforcing Color Remover Set of 5 10.5 oz.

#72678054 COLOR ESSENTIALS Scalp Protect 5 oz.

#72678051 COLOR ESSENTIALS Skin Protect 3.3 oz.

$34.40

Salon Value $46.48-$83.75

USE PROMO CODE: ESROYSO23

SAVE 38% IGORA ROYAL HIGHLIFTS & FIBRE CLINIX VIBRANCY IMPULSE KIT

INCLUDES

1 IGORA ROYAL Highlifts Color Shade 10-0 2.1 oz.

1 IGORA ROYAL Highlifts Color Shade 12-0 2.1 oz.

1 FIBRE CLINIX Vibrancy Purple Shampoo 10.1 oz.

$16.38

Salon Value $26.38 • #72892142

PREPACKED

SAVE 33% FIBRE CLINIX LEAVE-INS BUY 2, GET 1 FREE!

MIX & MATCH FROM #72565011 Fibre Clinix Vibrancy Spray Conditioner 6.7 oz.

#72564963 Fibre Clinix Fortify Multi-Repair Lotion 6.7 oz.

#72564965 Fibre Clinix Hydrate Spray Conditioner 6.7 oz.

$26.26 Salon Value $36.24

USE PROMO CODE: FIBRESO23

VIBRANCY SPRAY CONDITIONER

• Helps prevent color fading, shifting and loss of vibrancy

• Improves combability and color vibrancy

FORTIFY MULTI-REPAIR LOTION

Helps repair mid-lengths and ends

• Improves resistance against the effects of blow dry heat

HYDRATE SPRAY CONDITIONER

• Lightweight moisturizing effect to protect hair from drying out

• Helps improve elasticity and gives an anti-static effect

SET

Fibre Clinix Fortify Shampoo 10.1 oz.

Fibre Clinix Fortify Conditioner 8.5 oz. 1 Fibre Clinix Fortify Treatment 8.5 oz. $29.99

Salon Value $37.00 • #72910737 PREPACKED

FIBRE CLINIX HYDRATE GIFT SET

INCLUDES 1 Fibre Clinix Hydrate Shampoo 10.1 oz. 1 Fibre Clinix Hydrate Conditioner 8.5 oz.

1 Fibre Clinix Hydrate Treatment 8.5 oz. $29.99

Salon Value $37.00 • #72910738

PREPACKED

Let’s talk Christmas…

It is a proven fact that people enjoy spending money on themselves during the holiday season. According to bankrate.com, men are more likely to spend than women, so don’t ignore your male clients! Westerns are more likely to spend money than those from other regions (woo-hoo, Midwest!) and 57% of people plan to shop for themselves while holiday gift shopping.

https://www.bankrate.com/finance/ credit-cards/american-shoppers-treatthemselves-during-holiday-season/ You might be asking yourself…are we really talking about Christmas Already?! I know - but in case you didn’t notice in our

last magazine, Christmas in July is happening (and expiring soon Sept. 19). If stores can put it out on their shelves, then why can’t we start preparing our shelves and space for it? We all know Christmas in the salon is an absolutely crazy time of year for everyone and their brother (and their brother’s brother :P). Everyone is trying to get in for events, get-togethers, and the holiday. So yes, we are talking about Christmas already, and we have a few key tricks to help prepare you for all of the festive craziness.

1. Set the ambiance - appeal to your clients’ 5 senses within the salon.

a. Appeal to smell - Have festive candles, incense, and tea tree scented towels around the salon to give it a holiday aura.

b. Appeal to touch - Offer festive lotions for people to use (Hempz always has great ones, and these are an easy sell around the holidays too!)

c. Appeal to taste - Offer coffee and hot chocolate, but make it festive, and Christmas-flavored hot teas are always a fun surprise!

d. Appeal to sight - This might be the easiest and most obvious that most salons do already. Decorate, decorate, decorate!

e. Appeal to hearing - Change up the music from your everyday playlist. Play calming, warm, welcoming music, or go full-blown and listen to traditional holiday music.

2. Jump on holiday deals - check out the holiday section on our website if you missed our last magazine! Many of the brands that we carry offer additional discounts and conveniently festive products to make your life easy. In addition to getting discounts with the purchase of $350 or more of holiday products, get FREE marketing materials curated to fit every salon style.

3. Set your schedule now. Remember that your holiday is important too. Set boundaries ahead of time to make sure that you are taking time for your own friends and family, and don’t forget to schedule your own hair appointment - you deserve to be treated too.

4. Bonus points - give gifts, offer discounts for Jan/Feb, pair with a local company to do a giving tree or donations. Get creative - you know your area and clients better than anyone; it just takes some prep work.

5. Be sure to tag us in all your holiday success and share the love!

Article inspired by Lisa Carr and her amazing team at BHD Salon!

SAVE 15% WATERCOLORS MAINTENANCE SHAMPOO 8.5 OZ.

KEEPS HAIR COLOR FRESH AND VIBRANT UNTIL THE NEXT SALON SERVICE!

• Sulfate-free shampoos

• Deposit just the right amount of color to keeping hair color vibrant and true-to-tone

• Use to intensify or neutralize unwanted tones

SAVE 15% WATERCOLORS VIOLET WASHE

LITER

• Use on light to medium blonde and gray hair

• Adds glimmering sparkle to platinum blondes and silvers, while washing away golden tones

$24.55

Salon Value $28.88 • #2800014

AUTO APPLY

EXPERTISE // INNOVATION // DESIGN

Hairdressing shears are our business—we produce up to 3,000 of them every day. They form the basis of a range of Jaguar products that have shaped the industry. Our years of experience, continuous development of knowledge and skills, and use of state-of-the-art production facilities let us craft hairdressing tools that meet the market’s most ambitious requirements. This is a challenge we have successfully faced since 1932 at our head office in Solingen, Germany and for our customers in over 80 countries worldwide. Our elegance, clarity, and quality have kept customers coming back for our cutting and professional styling tools for decades.

SHEARS

SUGAR

$9.99

SWEET

$26.99

SWEET

$8.38

THE COOKIE SHEET DISPLAY

$108.00

SWEET TREATZ DISPLAY

INCLUDES

8 Limited Edition Candy Cane Lane Herbal Body Moisturizers 17 oz.

8 Limited Edition Vanilla Frosted Mountain Herbal Body Moisturizers 17 oz.

1 Display

$240.00 #6301163

PREPACKED

SWEET BUT TWISTED DISPLAY

INCLUDES

4 Limited Edition Candy Cane Lane Herbal Body Moisturizers 17 oz.

3 Limited Edition Candy Cane Lane Herbal Body Scrub 4 oz.

6 Limited Edition Candy Cane Lane Herbal Lip Balms .25 oz.

4 Limited Edition Candy Cane Lane Herbal Hand Creams 3 oz.

1 Display

$139.26 #6301363

PREPACKED

PEPPERMINT CRUSH LIP BALM DISPENSER

INCLUDES 18 Limited Edition Candy Cane Lane Herbal Lip Balms .25 oz.

$65.88 #6380463

PREPACKED

A FEW OF MY FAVORITE THINGS KIT

INCLUDES

1 Original Herbal Body Moisturizer 2.25 oz.

1 Sweet Pineapple & Honey Melon Body Moisturizer 2.25 oz.

1 Triple Moisture Herbal Body Moisturizer 2.25 oz.

1 Pomegranate Herbal Body Moisturizer 2.25 oz.

$15.99 #6385163

PREPACKED

ICING ON THE CAKE KIT

INCLUDES

1 Lavender & Chamomile Herbal Body Moisturizer 2.25 oz.

1 Citrus Blossom Herbal Body Moisturizer 2.25 oz.

1 Cucumber & Aloe Herbal Body Moisturizer 2.25 oz.

1 Ocean Breeze Herbal Body Moisturizer 2.25 oz.

$15.99 #6390563

PREPACKED

AVAILABLE OCTOBER

SWEET PINEAPPLE & HONEY MELON HOLIDAY GIFT SET

INCLUDES

1 Sweet Pineapple & Honey Melon Herbal Body Moisturizer 17 oz.

1 Original Herbal Lip Balm .44 oz.

$19.99 #6351763

PREPACKED

CANDY CANE LANE HOLIDAY GIFT SET

INCLUDES

1 Limited Edition Candy Cane Lane Herbal Body Moisturizer 17 oz.

1 Limited Edition Candy Cane Lane Herbal Lip Balm .25 oz.

$19.99 #6366663

PREPACKED

SWEET ESCAPE KIT

INCLUDES

1 Sweet Pineapple & Honey Melon Herbal Body Wash 17 oz.

1 Sweet Pineapple & Honey Melon Herbal Body Moisturizer 2.25 oz.

1 Sweet Pineapple & Honey Melon Body Scrub 7.3 oz.

1 Terry Cloth Travel Bag

$23.99 #6301563

PREPACKED

TREAT YOURSELF KIT

INCLUDES

1 Original Herbal Body Wash 17 oz.

1 Original Herbal Body Moisturizer 2.25 oz.

1 Original Herbal Body Scrub 7.3 oz.

1 Terry Cloth Travel Bag

$24.99 #6301863

PREPACKED

THE

TWELVE DAYS OF HYDRATION

INCLUDES

UNDER THE MISTLETOE KIT

INCLUDES

2 Limited Edition Spun Sugar & Vanilla Bean Herbal Lip Balm .25 oz.

1 Herbal Lip Balm .44 oz

$9.99 #6390663

PREPACKED

ORIGINAL HOLIDAY GIFT SET

INCLUDES

1 Original Herbal Body Moisturizer 17 oz.

1 Original Herbal Lip Balm .44 oz.

$19.99 #6351063

PREPACKED

KIT

1 Limited Edition Candy Cane Lane Herbal Body Moisturizer 2.25 oz.

1 Limited Edition Candy Cane Lane Herbal Lip Balm .25 oz.

1 Limited Edition Vanilla Frosted Mountain Herbal Body Moisturizer 2.25 oz.

1 Original Herbal Body Moisturizer 2.25 oz.

1 Sweet Pineapple & Honey Melon Herbal Body Moisturizer 2.25 oz.

1 Triple Moisture Herbal Body Moisturizer 2.25 oz.

1 Original Herbal Shampoo 2.25 oz.

1 Original Herbal Conditioner 2.25 oz.

1 Sweet Pineapple & Honey Melon Herbal Shampoo 2.25 oz.

1 Sweet Pineapple & Honey Melon Herbal Conditioner 2.25 oz.

1 Triple Moisture Herbal Shampoo 2.25 oz.

1 Triple Moisture Herbal Conditioner 2.25 oz.

$50.17 #6302063

PREPACKED

SWEET WONDERLAND SIDEKICK KIT

INCLUDES 8 Limited Edition Candy Cane Lane Herbal Body Moisturizers 17 oz.

8 Limited Edition Vanilla Frosted Mountain Herbal Body Moisturizers 17 oz.

$240.00 #6303063

PREPACKED

KTX450 LT3 1.75” TITANIUM FLAT IRON

Titanium plates

• Rapid digital heater. Heats to 450°F in seconds

• Fiberglass-poly housing, resists heat

• Ideal for longer, thicker hair types

• Keratin Smoothing Specialized

• Heat-resistant fingerplate

• Dual voltage

$187.64

Salon Value $204.75

#120290

AUTO APPLY

BTX450 1.00

TOURMALINE CERAMIC FLAT IRON

BTX450 are a colorful range of high-quality irons with tourmaline-infused ceramic plates. The 1.00 inch plate size offers the versatility required to perfectly style straight, smooth, or curly hair. Fast and stable heating technology allow for temperatures ranging from 270°-450°F.

CHOOSE FROM

#120160 Pink

#120170 Purple

#120180 Turquoise

#120190 Blue

$33.08 ea

TORO® PORTABLE 2-IN-1

HAIR DRYER WITH VOLUMIZING BRUSH

Blow dry and create volume with Toro Mini Portable 2-in-1. Its small size allows you to get near the scalp area of the hair and create incredibly voluminous styles.

CHOOSE FROM

120240 Pink

120250 Purple

120260 Turquoise

120270 Red

$47.25 ea

TORO® 2400

FOLDABLE MINI DC HAIR DRYER

Don’t be fooled by its small size; Toro 2400 is a professional-grade dryer that features a powerful 1200W motor. It has high heat settings and a strong, concentrated airflow. The dryer releases negative ions that leave the hair looking healthy with an incredible shine.

CHOOSE FROM

#120200 Pink

#120210 Purple

#120220 Turquoise

#120230 Blue

$37.80 ea

KTX450 LT3 1.25

ULTIMATE PRO TITANIUM FLAT IRON

KTX®450 are a range of superior-quality, titaniumplated irons. They are perfect for all styling techniques, being specifically designed to support professional smoothing treatments. They are fast heating with the ability to provide temperatures of up to 450°F, making them ideal for all textures of hair. Turn on the power, and your iron will be ready in seconds!

$173.25 Salon Value $189.00 • #120100

KTX SLIM450

TITANIUM FLAT IRON PROFESSIONAL

IZUTECH KTX SLIM450 is one of the slimmest and lightest professional flat irons. The thin design helps the stylist get closer to the root and see where they are straightening the hair.

$84.00

#120110

VULCANN MX

PROFESSIONAL BLDC 1875W DRYER

IZUTECH® VULCANN MX is the stateof-the-art dryer that boasts exceptional power and performance wrapped up in an ultra-lightweight package that is less than 1 lb in weight. Its strong airflow and high heat rapidly dries all hair types and textures and styles hair in an instant!

$273.00

#120120

CRX450 CERAMIC CURLING IRON

EXTRA LONG BARREL

CRX450 are a range of high-quality, Tourmaline-Ceramic barreled curling irons. They are the perfect tools for all curly styling techniques. It features a fast heat up time and perfectly maintains the desired temperature required for all lengths and textures of hair. CRX450 locks in curls and leaves the hair with a glistening shine.

CHOOSE FROM #120130 1.50”

#120150 1.00”

$42.00 ea

SAVE 32%

vc10 EYE BRIGHT CONTOUR

RETAIL LAUNCH clinical eye creme with triple-sourced antioxidant 10% vitamin C

• daily use treatment for all signs of eye area aging

• targets fine lines + crow’s feet, dehydration, dark circles, puffiness, sagging skin, dark spots, uneven skin tone and tired-looking eyes with 10% vitamin C triple-sourced from two C derivatives + natural acerola cherries plus natural hydrating, brightening, firming + puff-targeting algae, peptides, caffeine and cucumber can also be applied to the upper eyelid to help lift sagging skin

• an effective + stable vitamin c eye formula without irritation

NEW! vc10 EYE BRIGHT CONTOUR .5 OZ. OPEN STOCK

$30.97 ea #110315

87% reduces the look of undereye puff* with peptides, taurine-rich algae and caffeine

85% skin around the eyes feel firmer* with natural persian silk tree extract

97% skin around the eyes feels hydrated* with hyaluronic acid

88% eyes look more awake* without irritation

2023 HOLIDAY PROMOTIONS

SAVE

10% OFF POST WAX PRODUCTS

15% OFF HARD WAX

SAVE 15% SELECT 16 OZ. PRODUCTS

SAVE 35% SELECT HEALING WELLNESS CBD

CEZANNE SAVE 20% SELECT PRODUCTS

L’ANZA SAVE 25% SMOOTH GLOSSIFYING RETAIL

SAVE 40% SELECT PRODUCTS

GKHAIR SAVE 25% SELECT PRODUCTS

SAVE 25% EVO HUE-VERSE DEVELOPERS