Commercial Corner: Josh Berger, vice president, Norman Bobrow & Co

Josh Berger

Josh Berger, managing director at Norman Bobrow & Co., was recently promoted to vice president of the independently owned tenant-rep commercial real estate brokerage firm. In his new position, Berger assists the brokers in the firm to drive higher revenues and transaction activity in both Manhattan and the outer boroughs and help with the firm’s Broker Development Program and Internship Program.

“Josh Berger is an exemplary leader who represents the next generation to help run our business,” said Norman Bobrow & Co. Founder and President Norman Bobrow. “Most importantly he follows each deal through to completion, often exceeding the expectations of his clients. Josh stresses accuracy, attention to detail and an unparalleled level of service and professionalism.”

Berger joined Norman Bobrow & Co. as director of commercial leasing and investment sales in 2009. In 2014, he was named managing director of commercial leasing and investment sales. He has represented firms in the fields of advertising, technology, non-profit, finance, public relations and fashion, among others. Some of Berger’s clients include: Equinox, Make-Up Designory, Boyar Value Group, Clear Street Management, Jordache Enterprises, Museum of Women, WCD Group, Kargo and Transit Wireless.

Outside of his time in real estate Berger explores his many creative passions including abstract painting, music production and photography. In 2018, he sold 40 works at his solo show, from which all proceeds were donated to The Lower East Side Girls Club. He received his B.S. in Marketing/Business Administration from Yeshiva University.

How long have you been in the real estate industry?

I’ve been in the industry for over 13 years; I joined just after the real estate debacle in ’08.

What brought you to real estate?

My desire to create wealth for myself and my family. As the son of immigrant parents, the value of being able to stand on my own two feet financially was instilled in me from a young age.

What is your most significant deal thus far?

In 2021, I completed a 44,000-square-foot deal at 4 World Trade Center on behalf of Clear Street Management. I have represented Clear Street for many years, and this deal was the culmination of a lot of hard work and relationship management.

Josh Berger Vice President, Norman Bobrow & Company

What pushes you to the next level?

My desire to grow, learn and become more efficient. I try as hard as I can to always keep forward momentum to avoid stagnation. This brings its challenges. Without constantly challenging myself, I can get complacent and complacency leads to a disconnect from reality and fulfillment.

What is your secret weapon for sealing a deal?

My ability to understand people and how to communicate with them effectively so that we can each achieve our objectives.

Who inspires you?

I volunteer weekly with someone named Edery, who is blind. His level of happiness, zest for life and constant drive to further his career and help others are incredibly inspiring.

What advice do you have for someone starting out in real estate?

There’s no substitute for hard work in real estate. You have to put in the time and create efficient systems to maximize your day. Failure is a requirement — the question is how you respond in the face of adversity. Don’t give up; learn from your mistakes.