HOW DATA & DIGITAL MARKETING CAN HELP DRIVE REAL ESTATE SALES

Technology has upended nearly every sector, allowing businesses to scale and grow with the use of advanced tools and software. Especially in real estate, a notably antiquated industry resistant to change, technology has been at the forefront of much-needed improvements and progression.

sales conversion.

Alyssa Brody Co-founder Development Marketing Team

114 Mulberry St. New York, NY 10701 alyssa@developmentmarketingteam.com

Over the past decade, significant strides have been made in how brokerages and agents utilize technology. It is often at the most basic levels incorporated into agents’ sales and marketing funnels. Everyone is familiar with the “must haves,” which include websites, e-blasts, newsletters and social media; however, a number of digital marketing tools are underutilized and misunderstood.

The advancements in digital marketing allow us to collect invaluable data that explains the thoughts, feelings, needs and desires of homebuyers. By utilizing this information, agents can develop tailored buyer profiles. Determining traits such as location, price point, square footage and other details allows you to accurately deduce what characteristics may impact a buyer’s decision. Through various digital marketing tactics, such as social listening, content development and lead nurture campaigns, you can collect information and data about what inspires your consumers and what prompts engagement.

So how can utilizing cutting-edge technology increase conversion rates? By actively implementing digital tools, agents can more effectively source, identify and nurture prospective buyers and sellers, leading to an increase in

The biggest goal of any digital marketing campaign is to generate traffic and create new leads that ultimately result in sales. A strong digital presence is one of the most effective ways to reach your audience, but it’s important to provide numerous touchpoints both online and offline. These should be personalized across the consumer journey. We marry the sales and marketing process and utilize today’s technology to elevate the consumer journey, optimize engagement and increase conversion.

Now more than ever, it’s faster and easier to connect with potential buyers, and keep up to date on what’s happening in the market. Yet sometimes, we can forget that buyers are consumers of goods and services. To communicate with them, we must remember the human connection. The sales and marketing process must focus more on personalization.

The data collected can also be utilized to optimize future campaigns to fit buyer needs and shifting trends. Implementing personalized campaigns assists in developing trust and building credibility which in turn will elevate agents’ personal brands.

Today, with technology at our disposal, digital marketing remains a driving force in shaping the way we interact with our target audiences. With more technological innovations forthcoming, digital marketing will continue to be the primary method used to generate qualified leads and convert them into sales.