FEATURE
COMMITTING TO AUTHENTICITY:
GRAILZEE’S LUXURY TIMEPIECES By Laurie Melchionne
The beating heart of luxury timepieces, Grailzee is an online auction house that specializes in circulating the highest level of authenticity in the watch market. Grailzee is the result of a group of tech startup founders who skirted the purchase of an artificial Audemars Piguet. The red flag? Counterfeit, a word that has stained the world of luxury watches for years. Grailzee’s founders recognized a renewed need for the market to be cleansed of counterfeit items, to ensure security and comfort for consumers before they buy. Browsing your next luxury timepiece should be a process full of excitement, style and aesthetic, not an ordeal shadowed by mistrust in your transaction.
skyrocketed to the top of the market. In 2023 alone, the auction house raked in a whopping $300,000 bid. After the digital auction, Grailzee partners with Bennisson Watch Repair in West Palm Beach to verify the timepiece as authentic and in fit condition for the purchaser before they take it home. Through this intricate process, Grailzee delivers a commitment to quality and trustworthiness that has saturated the timepiece market with a new example to follow. Through technology, dedication and a passion for clean, quality purchases, Grailzee has reinvented the standard for watch lovers everywhere.
With a cultivated array of over 30 prestigious brands, including Audemars Piguet, Rolex and Patek Philippe, to name a few, Grailzee has
Photos courtesy of Grailzee
50 | FM February 2024
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