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E-Newsletter dsfsfa
Canada Beef has partnered with the Manitoba Beef Producers to beef up the Canadian Beef Information Gateway (Gateway) by adding new and meaningful content. The Gateway which provides consumers with helpful information related to beef purchasing and preparation, now features an overview of the unique qualities of Manitoba’s beef industry through a special section on the platform. This is in response to Canada Beef wanting to increase consumer awareness and understanding of our province’s industry.
Consumers can access this information through the About Beef in Manitoba page. Canada Beef President Michael Young said that, “we’ve worked to ensure all the provincial beef producer associations across the country have the opportunity to participate in the Gateway. These new pages provide a prominent place to share information with consumers about beef farmers and ranchers, the attributes of beef, information about the farm-to-plate story and the significant economic contribution provided by our cattle industry.”
This information is supported with visually appealing videos, facts, and infographics to engage consumers. There is also an opportunity for provincial beef producer associations to link from their Gateway page to content on other websites they host.
The geolocator functionality will take viewers located in our province who are browsing the Gateway, to a link to the About Beef in Manitoba page. Users will reach this information, through the steps outlined here.
-Access the Gateway through a QR code or by typing gateway.cdnbeef.ca into a browser. Once there, users will discover a digital ecosystem with of a wealth of information to help at the point of purchase and during meal planning, prepping, and cooking delicious Canadian beef, all culminating in a positive and enjoyable beef eating experience.
- Next, from the Gateway, scroll down to the Explore More section and the Manitoba Coat of Arms flag.
- Click on the flag to arrive at the Beef in Manitoba Gateway page. Explore, learn, and have fun!
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