The ICONS of Pittsburgh Vol. 3

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Somewhere between 2008 and today, Lauren earned a reputation as the Pittsburgh Property Diva. It’s a sobriquet that she’s happily embraced, even christening her website But Lauren operates from the premise that real estate isn’t about her: it’s about her clients. Her forte is building relationships across the real estate journey through open communication, tireless dedication and a constantly updated expertise on the Pittsburgh market she’s called home her whole life. Earning an undergraduate degree in Psychology and a Masters in Forensic Science and Law, Lauren brings talent on both fronts — understanding the emotional aspects of her client’s journey, and an ability to negotiate the finest details of a transaction. Recognized as one of the top 100 most influential real estate agents in her field in 2016 and 2017 by Real Estate Executive Magazine, Lauren is poised to change the way the world looks at real estate. Listen to Lauren’s new show, Talk Diva on KDKA, Saturdays at 8 AM. 412-628-8286 |














































































































ALYSSA ANDRESS Director of Operations

APRIL HUBAL Owner/Photographer


Foreword Pittsburgh is — let’s face it — cool as hell. Everyone wants to live and do business here. We’ve been mentioned in countless major publications this year alone and are now viewed nationally as a “hot spot”. The ICONS Book sets out to showcase those who make this title possible. We aim to bring people together, and to be the best networking tool for serious entrepreneurs. Since our inauguration in 2015, we have been able to successfully launch three Pittsburgh editions and have expanded to Youngstown, Ohio and the neighborhood of NoMad in New York City — with Cleveland following close behind. We are excited to continue to spread this concept across the country and are proud to say that we have helped over 200 entrepreneurs to grow and flourish in their designated fields. Through the production of ICONS, we have been able to offer these business owners so much more than was originally intended. We love the fact that we have — in a way — become their PR agency, image maker, and networking tool all rolled into one. In this day and age, startups and small businesses are the new cool. “Boss Babe” is a coveted way of life and working for yourself is no longer just for the super elite. Having never formally worked for any other company, I set out to launch my own nearly 15 years ago, before the idea of being an entrepreneur became a trend. The methods that have helped me to set myself apart then are the tools I now use to help our ICONS do the same. Becoming an ICON is a major life choice. And we are so grateful to those who have trusted us and placed their brands into our hands. I sincerely believe that if you love what you do, it will always pay off. I have always been a storyteller and my greatest love is sharing the tales of these incredible entrepreneurs. Whether they are an established brand or a startup, we can always find ways to relate. I’ve either walked in their shoes or aspire to.


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In four short years, this Sewickley boutique has created an exceptional shopping experience, including Alexis’ personally curated collection of evening wear, resort wear, and now a unique selection of bridal wear. Each bride-to-be is seen by appointment only to provide one-onone styling in a beautiful space that’s designed to provide a relaxed environment. From carefully chosen designer gowns to stunningly intricate accessories, in styles from classical Victorian (with a modern twist) to free-spirited, Lex & Lynne Bridal is an exciting departure from the expected, ensuring an occasion that’s as unique as the bride herself. With their extraordinary styling skills and aesthetic, the taste and quality of each item is incomparable. Alexis offers the most personalized service, close attention to every detail, and of course champagne, as you peruse one-of-a-kind gowns for your special day. Which is why she promises, you want to be a Lex & Lynne Bride. 514 Beaver Street, Sewickley, PA 15143 | 412.259.8955 |



They share more than a lifelong friendship. Antoinette Yelenic and Lauren Virgin share a passion for creating unforgettable frameworks for life’s most memorable moments and celebrations. With an elegant attention to detail, A & L Events plans, coordinates styles and designs every intricate aspect of your wedding or special event. They recognize that the day is — and absolutely should be — exclusively yours. Guided by your vision and inspired by the opportunity to add fresh perspectives, A & L Events are the dream makers and dazzlers that will add double the magic to your planning process and overall experience. | @aandlevents


From flight attendant to stay-at-home mom to medical spa entrepreneur. It’s been a circuitous route for Toni, but she’s landed where her heart has always been. Long a fan of luxurious beauty treatments, she stepped out of her stay-at-home role to reinvent herself as a medical esthetician. While working for doctors and plastic surgeons, she discovered the joy of making people feel fabulous about themselves, inside and out. And that’s the mission behind Sewickley’s Village Skin by Toni. Toni has even taken the Village Skin mission on the road, traveling to salons in her mobile medical spa to perform laser treatments. With the belief that beauty and wellness come from within, Village Skin provides medical grade skin care, working with each client to develop a plan that’s easy to follow and instrumental in ensuring lasting beauty and confidence through every stage of life. 234 Broad St., Sewickley, PA 15143 | 412.992.8290 | 11


Continuing a seventy-year family tradition, today’s Antiquarian Shop is nothing short of the region’s premier destination for exceptional-quality indoor and outdoor furniture, lighting, and decorative accessories — all presented with the full-service interior design talent to match. In addition, Jay’s Sewickley institution is also known as one of Pittsburgh’s premier design trade showrooms, serving top interior design firms both locally and nationally. Jay’s passion for style and craftsmanship is shared by a loyal customer base that extends from Rhode Island to Napa Valley. And it’s also shared by his wife, Holly, who transformed a little-used corner of the store into a distinctive niche for her modern, exclusive selection of contemporary jewelry. Together, the Millers truly enjoy enhancing the homes and lives of their clients through an experience that’s unmatched this side of New York City. 506 Beaver St., Sewickley, PA 15143 | 412.741.1969 |



What began in 1988 as a residential home building venture, has evolved in ways Kent could never have imagined. Kent’s passion for creating remarkable spaces has brought the family-owned company a distinguished portfolio of custom-built, high-end homes. Over the years, the company has moved into the realms of commercial build-outs, interior and exterior rejuvenations, and urban living — most notably, the award-winning, New York-style condo in the 2500 Smallman building, located in Pittsburgh’s burgeoning Strip District. Koch Construction’s talented staff of expert trim carpenters has created many opportunities with other builders and contractors, who are seeking the highest quality craftsmanship on their projects. Even as the company continues to grow, Kent maintains the commitment to what drove Koch Construction’s initial success: a dedication to providing each client with personal attention through every step of the project. 412.292.8389 |


After working for top dermatologists and plastic surgeons in Pittsburgh and Los Angeles for more than 20 years, Michele could see an obvious, unmet need: expert skin care that was both clinically effective and affordable. As a licensed Esthetician and certified laser technician, she launched the PURE Skin Care Center to meet that need with an unmatched array of services — microdermabrasion, chemical peels, microchanneling, organic facials, body treatments, Botox, Juvederm, nail services and more. All with an emphasis on delivering the best results with comfort, cleanliness and the assurance of expert, personalized care. Michele is also the founder of “Costumes for a Cause,” an annual charity fashion event benefitting the American Heart Association’s Go Red for Women campaign. 1310 Park Manor Blvd., Pittsburgh, PA 15205 412.788.1100 |


Makeup Artist: Chloee Borgialli


Thankfully, American men are dressing better of late. In Pittsburgh, Philadelphia, Atlanta and New York City, Commonwealth Proper is fully immersed in that happy trend. Starting with a consultation in their private showrooms, Commonwealth Proper crafts exceptional, American-made bespoke wardrobes that help their clients express their own unique style. Their designers, stylists and tailors work directly with clients only after extensive training and months of shadowing. They ensure that each suit, jacket and shirt delivers the finest fit, style and quality. And they maintain that look through regular service and repair to keep their clients looking their absolute best at all times. 124 S. Highland Ave., Pittsburgh, PA 15206 412.218.0784 | 17

For 25 years in the health supplement business, Tom kept hearing the same question: “Is this stuff safe?� After all, labels were a litany of chemicals, and FDA scrutiny constantly raised concerns. Tom saw a need for clean, natural, high-performance sports nutrition, and met a kindred spirit in actor/producer/workoutaficionado Mark Wahlberg. Mark pushed Tom to leave GNC and focus on launching a tested line of all-natural protein powders, food, and protein-infused products for everyone from student athletes to hardcore body builders. They were soon joined by Draymond Green, Scooter Braun, Marcus Luttrell, America Media Inc. and IMG/WME, and launched Performance Inspired in the mass market to meet consumers with the better products they want in the places they prefer to shop. 844.333.0969 |


Stephanie Kirby THE BLUE DAISY FLORAL DESIGNS Some people have careers and others have callings. Stephanie definitely falls into the camp of the latter. As a child, she often adorned the family home with arrangements of flowers from her mom’s garden. She majored in horticulture (naturally) at Penn State, and set to work at an outdoor living store after graduation. There, an engaged couple asked her to design their wedding arrangements and set Stephanie on the path to The Blue Daisy. From that first experience came Stephanie’s mantra: “It’s your day.” And that begins with a personal consultation to share photos, Pinterest boards, color palettes, dreams, visions and any inspiration to help make that day perfect. Today, The Blue Daisy Floral Designs is regularly featured on some of the top wedding blogs — not to mention at some of the top wedding events in the region. 1022 Perry Hwy., Pittsburgh, PA 15237 412.367.5810 |



Handcrafted, strong, timeless. They’re words that not only describe Diana’s creations but the people who wear them. Her award-winning men’s and women’s jewelry line blends trending colors, enduring style, quality materials and exceptional handcraftsmanship into distinctive pieces that complement virtually any fashion statement from casual to boardroom-business. Diana personally sources natural components from around the world, such as Italian leather and Portuguese cork that age with grace and beauty. Though her collections are sold in more than 250 boutiques and galleries across the country, her jewelry line – along with a curated selection of clothing and accessories – can now be purchased directly from her charming storefront in historic Sewickley. In March of 2017, she was a featured designer in Gifts, Gourmet and Decor Magazine. And her most recent awards include “Best Made in America Product” in the Philadelphia Gift Show 2017, and “Best Maker” in both the 2016 Windy City Gift Show and the 2015 Philadelphia Gift Show. 425 Walnut St., Sewickley, PA 15143 | 412.259.8134 |


Katie Sasinoski BEAUTY & FX For Katie, makeup does more than highlight, accentuate and enhance. It tells a story, invents a story, and makes every facial expression a chapter in that story. A Certified Professional Makeup Artist, SFX Artist, and Licensed Esthetician, Katie began her career by training at New York City’s renowned Make-Up Designory, completing the Master of Makeup Artistry program. She serves both the film and bridal industries, expressing her passion for makeup by creating unique looks for beauty and fashion editorial photoshoots, as well as bringing her own original special-effects characters to life. A seasoned expert in skincare, color theory, psychology, and anatomy, Katie blends art with science and uses her knowledge and skill to create a look that speaks volumes — bold or soft, daring or demure — whether for a bride on her wedding day or an actor on set. 412.417.4370 |


Philip Pelusi + Jennifer Pelusi TELA BEAUTY ORGANICS Together we are Tela, a love story. Philip designs Tela formulas and product innovation developments. Think Einstein. He is the product artist and creative mastermind






professional performance, making each formula so unique and special. Always ahead of the curve, Philip dreams of new products by the minute. Jennifer is the driving force for the Tela Brand. Think force of nature. Her vision captures the very essence of Tela. With passionate focus on brand vision and creative development, she oversees all national and global operations for the company. Today, the beautiful results of this love story can be enjoyed at (Also seen here – Cooper, their adoring poodle and lovable brand mascot!).

Just Launched - Tela Life Force Probiotic Collection, The Power to Transform Your Hair 844.818.7373 | Also available at all 11 exclusive Philip Pelusi Salons.



Medical Director of UPMC Lemieux Sports Center UPMC Director of the Performance & Research Initiative for Masters Athletes “You can be anything you want to be.” That’s the message that was driven home by her mother, and Dr. Wright took it to heart. She joined the coterie of women who make up just 3% of orthopedic surgeons, and even more unusually, ascended to a position of leadership. It’s this second hurdle for women that Dr. Wright hopes to help her surgeons overcome. In addition to her roles at UPMC, and as an author and sought-after speaker, she’s taken the lead in ensuring that the brilliant, talented,

Pictured with Dr. Vonda Wright (5th from left); Orthopedic surgery residents at the University of Pittsburgh Department of Orthopedic Surgery

compassionate surgeons she mentors find themselves on equal footing with their male counterparts — not only in terms of salary but just as importantly, in their opportunity to advance. She meets with her surgeons regularly to help them learn how to network, how to be strong negotiators, and how to be confident in asking for what they want. In other words, the skills that have served Dr. Wright exceptionally well in her own career. It was the convergence of two realities that inspired Dr. Wright to launch her visionary Women’s Health Conversations project. First, that the key to health is mobility, which just so happens to be her field of expertise. Second, that women make over 80% of health care decisions for their families, and have a profound impact on the health of their friends and coworkers. In 2013, she launched this first-of-its-kind conference to educate and empower women to live healthier lives. In so doing, these women would in turn help Pittsburgh reach an audacious goal: to become the healthiest city in the country. It’s a goal she firmly believes is within reach, and has heavily invested her own time and resources to begin that process. Through events, blogs, social media, videos and podcasts, Dr. Wright is helping to reshape the health and future of our community, one woman at a time. | 25

Michelle Senko PPM REALTY Family Tradition instilled three indispensable traits in Michelle: an entrepreneurial spirit, a passion for historic architecture, and a strong sense of determination. Growing up in Pittsburgh, she spent much of her time at her grandfather’s South Side barber shop. Caring for and later restoring the classic Victorian building inspired Michelle to a career in real estate — one that started far from home. In Fort Lauderdale, she specialized in commercial, developmental and mixed-use real estate on one of the topproducing commercial sales teams in Florida. She returned to Pittsburgh in 2016, where her extensive and versatile market experience proves an invaluable asset in her business practice. Michelle combines her passion, innovative creativity and genuine enthusiasm to make projects successful and unforgettable experiences for her clientele. Her working style continues through charitable work as a board member for the pediatric cancer nonprofit organization, Lending Hearts. 412.343.6206 |


Fabulous hair for any occasion! A 21st century take on the trendy beauty salons of the 50’s and 60’s where women came to relax, socialize and get coiffed to movie-star perfection. GLOW specializes in The Blow Out — the art of shampooing, drying and styling for today’s diverse hairstyles. GLOW also offers updos, braids and makeup for a big night out or just for fun! It is an experience for any woman who desires style with convenience because feeling beautiful is priceless. With GLOW, there’s no excuse for a bad hair day! 541 Beaver St., Sewickley, PA 15143 412.749.9009 |



Chris can trace his family roots in Pittsburgh to the early 1900s, and planted his own here in 1993. Needless to say, he fell in love with the place. Building a career in finance, he traveled across the region and discovered its unique quirks and charms, neighborhoods, traditions and hidden gems. In 2016, his career made a Pittsburgh left with the launch of Rapid Pulse Marketing which specializes in social media, video production, live stream events, and all things new-media. It also inspired him to create a site for celebrating and sharing everything Pittsburghers hold dear. Pittsburgh Beautiful features thousands of photographs from hundreds of thousands of Facebook and Instagram fans and followers in Pittsburgh and all over the world, plus blogs and lists that cover upcoming events, shopping, where to go, what to do, what used to be, and all of what makes life in Pittsburgh‌ well, beautiful. |�


Karolyn Spagnolo SPAGNOLO DESIGN

Your inspiration. Karolyn’s expertise. Together, they combine to create some of the most beautiful, unique, comfortable and efficient surroundings in the region. And the region knows many of them. From the more modern neighborhoods in Western PA to the grand old residences of Fox Chapel, Sewickley and Mt. Washington, Karolyn’s interior design touch graces countless homes — including those of some of the city’s best-known names in sports and television. With an unmatched eye for color, remodeling and furnishings, she’s earned a variety of prestigious awards, the title of National Color and Design Consultant from PPG, and accolades from HGTV. From total remodels to the simplicity of furnishings Karolyn efficiently and happily transforms any setting into a showpiece. She truly loves her job! And her clients clearly love her work. 412.213.0102 |


TKristin Firewicz PHASE 12 STUDIO

Growing up with three sisters, Kristin understands how important it is for girls to appreciate who they truly are. It’s why Phase 12 Studio specializes in girls’ senior photographs — and in helping each girl embrace her own undeniable beauty. Rather mimicking the world’s plasticized portrayal of beauty, Phase 12 reveals and captures the real girl’s inherent beauty. It’s a method that’s fun, unconventional and built on individual attention. And it goes beyond a single portrait. Each year, Kristin assembles her annual model class, where girls can enjoy working together and building self confidence through unique, once-in-a-lifetime photography experiences. In stylized sessions that include destination photoshoots in exciting locales like New York City, girls are provided clothing, styling and professional hair and makeup. And at casual local get-togethers, Kristin captures these girls at their natural best with lasting reminders of how beautiful they truly are. 2519 Penn Ave, 3rd Floor, Pittsburgh 15222 | 412.206.1345 31



Todd’s focus isn’t on selling a house. It’s on matching up the exact right house with the exact right buyer, every time. That’s where his unparalleled marketing and advertising skills make all the difference, ensuring that each property gets on the radar of the person most eager to find it. With Coldwell Banker’s superior technology and relocation specialists, Todd is the region’s premier match-maker between homebuyer and home-seller, working closely with both and delivering the most attentive customer service to ensure that all parties are happy with every outcome, every step of the way. 412.521.2222 |



More than a showroom (and what a showroom!), Design Trade is an all-in-one resource center for custom bespoke furnishings, fabrics, wallpaper, artwork, lighting, unique casegoods and stunning accessories. Here, interior designers will find multiple work areas for research and selections, wireless internet for project work and an open invitation to welcome their own clients into our dynamic showroom. Providing a true advantage in the ever-changing, competitive world of design, Cathy and Jim’s innovative concept has been embraced by design professionals from all over the U.S. 2837 Smallman St., Pittsburgh, PA 15222 | 412.281.6415


“I love your outfit! Where did you get it?” That’s a question Courtney had heard more often than most people hear “Hello.” So with her love of affordable, designer fashion and a desire to share the origins of her stylish ensembles, launching her own blog was a natural. The answer to “where” is most likely in a charming boutique she discovered in and around Pittsburgh or on her many travels (especially New York City), as well as on a variety of hiddengem websites that feature new or hard-to-find brands. With her husband Brandon as her official photographer, Courtney personally models each outfit and provides her many readers with links to each piece, along with quick updates on a life she loves.


Nicole Lewis + Debbie Cerilli THE PRETTY 1

Their time together has spawned untold happy memories, not only for themselves but for countless mothers and daughters, wives, sisters and girlfriends they’ve never met. Their handmade necklaces, bracelets and earrings are one-of-a-kind Pittsburgh treasures that have spread joy far beyond our corner of the world. Each vintage-inspired piece is uniquely crafted using a beautiful assortment of semi-precious stones, freshwater and Swarovski pearls, Swarovski crystals, and high-quality glass beads. Today, in addition to their own online store, Debbie and Nicole’s creations can be found in select western Pennsylvania boutiques, at the Phipps Conservatory and Botanical Gardens gift shop, and at a growing list of retailers across Pennsylvania, Delaware and New Jersey. 412.874.7302 |



Both Joe (a designer of environments at a face-to-face marketing firm) and Keith (founder and owner of Parish Digital) noticed a glaring need in video production. With a nearly constant demand for new online content, no one offered the curators of web-based videos a venue to affordably and professionally produce their work. Combining Keith’s video expertise for clients like PPG and Kraft Heinz, and Joe’s acumen in designing comfortable, functional spaces, and marketing eye they launched StudioME — the first easy-to-use, self-guided video facility for new-media content creators, complete with the equipment and staff available to help. With a free membership, clients can rent the exact space and tools they need for YouTube, video blogs, social platforms, green screen productions, Kickstarter videos and more. With four studios, 2500 square feet, and state-of-the-art audio and video tools, StudioME has everything to bring each client’s project perfectly — and affordably — to life. 5819 Penn Ave., Pittsburgh, PA 15206 | 412.404.2868 |


Having two children in two years changes everything — mostly for the better. But one downside for Melanie was how she felt about her body. With her time and budget consumed by boys Landon and Bryce, the gym was out of the question. So in 2011, she began the Beachbody Summer Slim Down Challenge, jumped into Beachbody Home Fitness programs, and adopted a clean eating lifestyle. Melanie had discovered a passion for fitness and the inspiration to help others reach their health and fitness goals. She became a Beachbody coach, runs multiple accountability and support groups, and has been recognized as the Top Coach in the Team Beachbody network three years straight. She’s also launched “Women Inspiring Women,” a podcast that provides insight and encouragement to other women starting and growing a successful at-home business.



They’ve performed all over the country with some of the biggest acts in the world, but Pittsburgh remains their home and their passion. For eight years, the quartet of Chris Callen, Brad Travis, Jesse Lee and Ryan Goodworth has represented Pittsburgh’s burgeoning music scene well with their signature sound and adrenaline-laced shows. Their new album, Time is a Storm, is available to buy or stream online from all music retailers — and is well worth the listen.



As time goes by — and her patients’ requests for services grow — Dr. Pallan’s practice continues to evolve. A board certified ophthalmologist with 23 years of experience, Dr. Pallan has responded by adding more noninvasive aesthetic treatments to her renowned ophthalmology practice’s solutions. For patients seeking reduction of fine lines, or for treatment of rosacea which can affect the eyes, Dr. Pallan now offers Laser Genesis for a look that’s flawless. For regaining form around the eyes, there’s now safe, effective skin tightening with the trusted Titan Laser and proven TruSculpt 3D warm body contouring that, unlike cool sculpting, also tightens the skin. And for patients who would only ever trust their care to a physician, all procedures & injectables such as Botox & Juvederm are performed personally by Dr. Pallan herself — which in turn builds the kind of lasting relationships that have made her practice eye-conic. 960 Beaver Grade Rd, Moon Twp, PA 15108 412.206.5248 4411 Stilley Rd #204, Pittsburgh, PA 15227 412.206.5412


ADVANCED REALTORS A competitive spirit that first expressed itself in Motocross as a 16-year old is what now drives Brian to excel as a Realtor. After fixing and flipping homes with his dad, and just 10 years as a real estate agent, he is today the most positively reviewed Zillow Realtor in Pennsylvania, a member of the RE/MAX Hall of Fame, a Certified Residential Specialist, e-PRO, and a constant top-producer for RE/MAX in the Pittsburgh area. Brian built his sales success by providing clients with the absolute best service — staying ahead of the curve, grinding it out long after others would have given up, and keeping on top of the latest tools and technology. His biggest reward comes when telling a buyer that an offer’s been accepted, or a seller that multiple offers are on the table. Because for Brian, making people happy is the ultimate thrill. 412.200.5763 | 412.901.7522 cell | 43

For Dr. Kittridge, healthy skin isn’t solely about appearances. She knows that a person’s confidence, comfort and very life can hang in the balance. With expertise in the full range of dermatologic conditions — from acne and eczema to autoimmune disorders and cancers — Dr. Kittridge offers the full complement of solutions to match, including surgery, cancer treatments, and a wide array of cosmetic procedures. After interning at West Penn Hospital - part of the Allegheny Health Network - and completing her residency at Case Western Reserve University Hospitals, Dr. Kittridge returned home to Pittsburgh’s south hills, and has established her reputation at WMC PA Physicians in Robinson Township as one of the region’s foremost authorities in dermatology. WMC PA Physicians also have offices in Imperial and McDonald. 3 Robinson Plaza, Pittsburgh, PA 15205 412.505.8146 |


Dr. Alexis PelekanosGonzalez DESIGNS IN DENTISTRY “Relax” and “dentist” generally aren’t words you hear in close proximity. But Dr. Pelekanos is changing that. She believes that at its core, dentistry is first and foremost about empowering patients to smile with pride and confidence, and it’s that philosophy that has guided her throughout her career. With a doctorate in dental surgery from the University of Southern California’s rigorous, highly technical and widely esteemed dental program, Dr. Pelekanos returned home to find her perfect match at Shadyside’s Designs in Dentistry. In this caring and, yes, relaxing holistic atmosphere, Dr. Pelekanos specializes in esthetic and restorative dentistry — and in treating every patient like she’d treat her own family. 5830 Ellsworth Ave. #304, Pittsburgh, PA 15232 412.621.5353


Tiffany Fluhme FLUHME GLAM BAR What’s your glambition? Stunning brows? Dazzling nails? A show-stopping hair style? Step into to the Fluhme GLAM BAR in Mount Lebanon or Warrendale, where beauty aficionado Tiffany Fluhme provides a chic, relaxing atmosphere to “Get in. Get Glam. Get Going.” Enjoy a signature “Glamicure” at the Nail Bar and a transformational makeover the Makeup Bar. Recapture a radiant, youthful glow with Express Chemical Peels. Let your eyes say it all by transforming and defining your brows with Microblading, and by going luscious with your lashes with extensions and one step lifts. Then top it all off at the top — a color, cut, style & blowout from the premier stylists at the Hair Bar. For walk-ins to bridal parties, Fluhme GLAM BAR specializes in accentuating the true beauty of every woman. 803 Warrendale Village Dr. Warrendale, PA 15086 | 724.972.0238 46

Part of the Pittsburgh FutureDerm team. From left to right: Erin McCandless, visual specialist; Bryan Reiff, product manager; Nicki Zevola Benvenuti, founder and CEO; Meredith Komarek, art director; Roger Romero, project manager; Katie Kuchenreuter, social media; Felipe Leon Arenas, graphic designer.

The Team at FutureDerm Inc. has become one of the world’s top three skin care blogs, a widely recognized voice of reason which explains in laymen’s terms the science behind beauty products. Each month, over half a million readers click for insights, product reviews and industry news. Their work has been featured in leading publications, including the New York Times, SHAPE, Redbook, Fitness, Buzzfeed, and many others. Through their success, expertise in blogging and specialization in digital content marketing, the team has helped businesses flourish at FutureDerm Media by guiding numerous brands toward dynamic traffic growth — and the sales success that naturally follows. 700 River Ave. Ste. 330, Pittsburgh, PA 15212 | 47

One of the things Mary has always enjoyed is finding unique items for her friends and family. But when it came time to do the same for her baby boy, she kept coming up empty — at least when it came to cool, quality clothes. That was the inspiration to open Oakmont’s Precious + Posh in 2016. Mary’s one-of-a-kind baby and children’s clothing boutique features 35 modern lines, including an extensive collection of Communion, Christening and formal wear. But more than just catering to tastes, Precious + Posh caters to the needs of the shopping mom with wide aisles to accommodate strollers and a play space to accommodate kids who’ve yet to develop a passion for shopping. After just one year, Mary has expanded her store’s offerings to include equally fashionable accessories and gear, and a gift registry for every special occasion. And all with the expertise to meet each mom’s unique needs. 638 Allegheny River Blvd., Oakmont, PA 15139 | 412.794.8247 |




Words like “Flawless,” “Amazing,” “Speechless” and “Slay!” jump from pages of Vinoglam’s customer reviews. One look at the gallery and there’s little wonder why. Jay’s customized, hand-painted glassware is a show-stopping reflection of artist and buyer alike, with each unique piece based on a personal consultation, and each result exceeding every expectation. As the glowing reviews attest, Jay’s creations are highly treasured as unforgettable gifts, event showpieces or personal statements that exude one-of-a-kind style. And command accolades from customers around the world. 412.952.2037 |



John has always had a passion for art and technology, but it wasn’t until adding a third that his career came into true focus: entrepreneurship. After successful stints at a range of companies where he sharpened his design skills and built on-the-job expertise in UX and digital media, John launched the one-man Imagebox Productions in 2002. As his reputation grew, so did the company. John carefully built a dynamic team of experienced and up-and-coming talent who share his passion for beautiful art that tells a story and friendly, ingenious technology that delivers it. From strategy to design, content creation and web development, to search and content marketing, Imagebox helps established clients discover exciting new avenues, and allows start-up firms and nonprofits to build their brands from the ground up. 412.441.0930 |


It all started with a craving for a smoothie. A few years ago, Elizabeth was a practicing attorney looking for a quick, healthy food option to fit her busy schedule. Realizing that there was a void in the Pittsburgh market for real, made-to-order smoothies, she immediately thought of Smoothie King, the leader in the industry since 1973, and decided to introduce “smoothies with a purpose� to the area. Elizabeth signed on for three franchised Smoothie King locations, then stepped away from her legal career to focus full-time on her stores. Today, she has two Smoothie King locations open for business (Wexford and Bridgeville), with a third in the works and plans for more to come. This year, she was elected to represent East region Smoothie King franchisees on the Franchise Advisory Council, providing insight and guidance to corporate decision makers on policies and strategies affecting franchisees. Elizabeth looks forward to continuing to bring Pittsburghers a healthy fast food option unlike anything else in the market. 11199 Perry Hwy, Wexford, PA 15090 | 724.933.6111 1025 Washington Pike, Bridgeville, PA 15017 | 412.221.4148



Sometimes, a passion isn’t satisfied with staying a passion. It demands becoming a profession. By 2014, the love of home improvement finally got the better of Zach, who launched Helbling Painting Services with the mantra, “The Customer Comes First and Painting Comes Naturally.” It’s a promise not only of exceptional quality work, but of complete honesty, absolute reliability and fair prices. For home or business interiors and exteriors, furniture restoration, deck staining or cabinet refinishing, Zach’s craftsmanship, attention to detail and successful track record with owners and contractors alike ensure that each client’s vision is brought beautifully to life. 412.297.6510 |



Creating customized paintings wasn’t Erin’s original plan. But it quickly became her specialty. She realized that while her customers loved her designs, they often asked for a different size or color scheme to better compliment their home or business. Erin saw an opportunity to combine her love of painting, passion for color, and interest in home decor as a way to provide clients with custom artwork in the sizes and colors that perfectly fit. After a personal consultation with each client, Erin brings their preferences and ideas to life through her beautiful designs, and is frequently complimented herself for filling each space with a positive, calming vibe. Today, every piece Erin creates is customized — and her reputation has spread far beyond Pittsburgh. Her paintings can be found in countless homes, offices and commercial businesses across the country. 412.316.7026 | @erinartdesign | 57



Though she’d been around the auto business virtually her whole life, it took Gwen several years to become part of it. Her Dad, Ron, purchased his first dealership in 1975. In 2000, after leading public relations for a variety of technology clients internationally, she came aboard to lead the family business into the digital era. Gwen launched Ron Lewis’ Online Operations, making it possible to buy a car with a few clicks of a mouse. She also introduced the online Souped Up Garage, where buyers can outfit their Jeep or pick-up with a wide array of after-market accessories. Gwen has been instrumental in bringing Alfa Romeo to the Pittsburgh market, which brings the Ron Lewis Automotive Group to seven dealerships and nine franchises. When not leading the company’s branding efforts, Gwen spends as much time as possible in a non-motorized vehicle — as an avid competitive rower with the Three Rivers Rowing Association. 20839 US 19, Cranberry Twp., PA 16066 | 724-776-7400




When you’ve been thriving in any business for over 40 years, you’re doing a whole lot right. For Kate, that means continually building alliances with industry leaders in specialty building products, and providing an unparalleled level of personal attention to each of the general contractors her Women Business Enterprise serves. Kate’s award-winning team has built their reputation by setting high standards, measuring results, and implementing strategies to ensure that they remain a valued resource in their competitive field — and that includes staying committed to their clients’ success well after delivering the product. 724.935.1500 |


Jerry Cook ATTORNEY AT LAW Even though he graduated cum laude from Pitt law school and had already launched a successful career in litigation, franchise law was something Jerry had to learn on the fly. He was part of GNC’s legal team when the global brand decided to begin franchising, and Jerry stepped up to take on the job of navigating the legal aspects of the endeavor. Soon GNC was the #1 ranked franchise opportunity in the country and franchising internationally from Canada to Indonesia — and Jerry had found his calling. He later joined Fox Rothschild (twice named Franchise Law Firm of the Year) before opting for the freedom and flexibility of independence. Today, Jerry provides the full range of legal services to both established and first-time franchisors — from clients with 3,000 locations around the world to those with as few as 10 around the region. And all with the confidence of having Jerry’s 35 years of success behind them. 412.851.9020 | | 62

Logistics is no place for the faint of heart. It’s an industry dominated by giants that constantly reshape the landscape through mergers and acquisitions. For a mid-sized, third-party logistics company like Knichel Logistics, it’s never been more difficult to survive. But through persistence, creativity and a fearless embrace of new ideas, Knichel has done better than survive — this woman-owned and operated family business has grown by $50 million in just the last decade. They’ve done it with hard work, strategic franchising, and a realization that their employees are their most important asset. Specializing in intermodal, LTL (less than truckload), full truckload, and specialty services, Knichel is a true partner that works to understand the complexities of each customer’s business and to craft the most cost-effective solutions. All backed up with the kind of one-to-one customer service that giants can only dream of. 888.386.7450 | 63

To inspire the seamless transition between fitness and fashion — that’s the mission of Pittsburghbased sisters KC and Kate at their dynamic Sewickley boutique. From a barre class to a dinner date and everything in between, urbanfitco. specializes in reflecting the inner awesomeness of women in all shapes and sizes from all walks of life in everything from tanks and tees to dresses and accessories. With a wide array of brands and a dedication to personal service, urbanfitco. is ready to help all women feel confident, beautiful and comfortable in what they wear and who they are. 412 Beaver St., Sewickley, PA 15143 | 412.259.8709 |


Alexandria + Jennifer Frazier LASH NEW YORK

There’s a piece of Manhattan in Pittsburgh’s South Hills, and it’s turning heads across the region. Born and raised in the Big Apple, Lexie opened the distinctly metropolitan Lash New York in the small-town of Dormont. Today, the popular salon is a pampering oasis that provides the most glamorous of eyelash and eyebrow services, including lash extensions, microblading, spray tanning, and eyelash and eyebrow tinting. All of which enhance the natural features of each woman, and make each client look, feel, and truly be beautiful. 3064 W. Liberty Ave., Pittsburgh, PA 15216 412.275.0346 |



The name comes from modern Greek and signifies pouring heart, soul, and creativity into what you do. It’s a word that captures the essence of Laura’s sanctuary-style studio in Pittsburgh’s dynamic Strip District, where her team provides classes for all ages and levels in a variety of energizing methods. Meraki helps clients forge a connection between mind and body, physicality and emotion, through the challenge and exertion of movement — from Pilates, to the dance-influenced and intensive body-shaping BarreAmped workout (of which, she is a Teacher Trainer), to low-impact, high-adrenaline Bounce trampoline classes. Laura earned her BarreAmped Method certification under creator Suzanne Bowen, and her credentials as a Pilates Method Certified Teacher. And for more than 10 years, she’s committed heart and soul to inspiring holistic, healthful lives. 2350 Railroad St., Pittsburgh PA 15222 | 412.742.4132 |




The ever-changing commercial real estate market provides endless possibility and opportunity. In this fast-paced, exciting environment, Frank has become a highly-respected thought leader in the shopping center industry. For over 20 years, he’s worked with some of the world’s largest retailers across LRC’s portfolio of properties in Ohio, North Carolina and Pennsylvania. Frank has created a visionary business model that focuses on maximizing value to each stakeholder by considering every facet of a project — from aesthetics to economics. He is committed to creating exceptional experiences throughout all of LRC’s developments including The Block Northway, Pittsburgh’s newest and most vibrant shopping destination. 330.253.6958 | 69


Life has been a continual evolution for Misty Lynne. She transitioned away from influencing minds through advertising toward energizing them through the physical and uplifting art of Pilates. In addition to opening her own studios, she’s become a Pilates ambassador, launching programs across the region and teaching for the Pittsburgh Ballet Theater, Point Park’s department of dance, and many more. Misty is one the first teachers of the Bodhi Suspension System and the Balanced Body Barre program, and is also a Certified Golf Fitness Instructor — a natural fit for her desire to help people of all ages achieve the ideal balance of body, mind, and motion. 5518 Walnut St., Pittsburgh, PA 15232 | 412.586.5059


Re/Max Advanced Realtors REALTOR


Liza knows that buying or selling a home is equal parts analytical and emotional. She also knows that best serving her clients takes equal expertise in both. And that’s where Liza excels. Born in Sewickley Heights, she honed her listening, problem solving and negotiating skills through corporate roles in New York and San Francisco. While she uses those skills to understand and anticipate her clients’ needs, she continuously studies the intricacies of the local market to get the most accurate fix on the value of each home. From start to finish, Liza works tirelessly to ensure that her clients are heard, represented and ultimately, completely happy. Every time. 400 Broad St, Ste. 2006 | Sewickley, PA 15143 412.741.0763 x236 | |


Kitchen & Bath Concepts TOM TRZCINSKI EMILY MILLER TOMMY TRZCINSKI Kitchen & Bath Concepts (KBC) is a family-owned and operated design business dedicated to re-imagining the space you call home. Innovative, creative and vastly skilled, the team at KBC is guided by one goal: to bring their three generations of design expertise to work for each of their esteemed clients. Continually honing their craft through ongoing training and research, the team creates fully-functional, personalized home design and renovation solutions – from kitchens to master suites and bathrooms, outdoor living spaces, and more. The recipients of numerous national design awards, KBC prides itself on imagining, crafting and executing bespoke designs that transform any space in the home. 176 Rochester Rd., Pittsburgh, PA 15229 | 412.301.8000 |



A self-taught artist is a rarity today, especially one who goes on to work with some of the world’s best-known brands. But Ben is exactly that, creating bespoke, wearable, functional artwork for leading fashion and lifestyle products. Last election season, he collaborated with Kenneth Cole and Rock the Vote for a collection of hand-painted stars and stripes sneakers, and teamed with Kenneth Cole again in December for World AIDS Day. Today, he’s working with Zac Posen on designs for their upcoming handbag collections. And closer to home, his collaborations include the Mattress Factory, Wiz Khalifa, Mac Miller, members of the Pittsburgh Penguins, and individual clients who seek his talents for custom commissions. The Natrona Heights native’s fine-art-infused creations have been featured on the pages of Men’s Health, Esquire, US magazine and Essential Home — and the list continues to grow along with his reputation. |


Sarah ThomasDrawbaugh HEALTHYISH We all strive for that “Healthyish” lifestyle, but do any of us really know what that is? Sarah Thomas-Drawbaugh decided to make her own Healthyish lifestyle a reality. Sarah was born and raised in Pittsburgh, PA, so she truly is an Icon of Pittsburgh. After graduating from Carnegie Mellon University in 2016, she moved to Vail, Colorado to be with her husband and to continue developing her Healthyish brand. Just like all of us, Sarah can’t deny a good dessert, but she wanted one that could fit in with her “Healthyish Life.” She created Healthyish Foods, which is a monthly box of pre-measured, organic baking ingredients that allows her customers to make single serving desserts at home. From the classic vanilla bean and chocolate cake, to the classy red velvet, and the fun tangy lemon, Sarah’s Healthyish line of products is changing the way people think about dessert.


Chloe ANIMAL FRIENDS It’s a rags to riches story. An orphan, beating the odds to become Pittsburgh’s most fashion-forward model, agility star and hero to the kids at Children’s Hospital. That’s a full life for any 10-year old. Chloe was adopted from Animal Friends in 2007, and in between fetching purses, unwinding at the dog park, eating snow cones and peeling bananas, she reminds us how unique, amazing and lovable shelter dogs truly are. Visit Animal Friends of Pittsburgh at Follow Chloe on Facebook at


April has been a catalyst in helping Pittsburgh get its due recognition as a creatively dynamic city. As a college graduate, she saw a glaring need in Pittsburgh for a fashion-forward lifestyle magazine. And rather than lamenting that void, she moved decisively to fill it, launching Maniac Magazine in 2003 to celebrate the city’s young professional community through compelling stories and stunning photography. In the years since, she’s turned a spotlight on to virtually every high-profile personality and emerging mover and shaker in the city, helping to elevate nationally the city’s reputation as a business, cultural, dining, art and fashion innovator.



SHOP NO. 14 BOUTIQUE 4601 Butler St. Pittsburgh, PA 15201 412.260.6088 RAGGED ROW BAKERY SQUARE 116 Bakery Square Blvd. Pittsburgh, PA 15206 412.441.1730 LEX AND LYNNE 514 Beaver St. Sewickley, PA 15143 412.259.8409 KRISTI BOUTIQUE 339 First St. Aspinwall, PA 15215 412.782.2033 COMMONWEALTH PROPER 124 S. Highland Ave. Studio 201 Pittsburgh, PA 15206 412.218.0784 SHOP STEEL CITY 625 Smithfield St. Pittsburgh, PA 15222 412.338.2333

DINE SENTI 3473 Butler St. Pittsburgh, PA 15201 412.586.4347 TALIA 425 Sixth Ave. Pittsburgh, PA 15219 412.456.8214 THE VANDAL 4306 Butler St. Pittsburgh, PA 15201 412.251.0465 BAKERSFIELD 940 Penn Ave. Pittsburgh, PA 15222 412.586.5024 SUPERIOR MOTORS 1211 Braddock Ave Braddock, PA 15104 412.271.1022


KI RAMEN PGH 4401 Butler St. Pittsburgh, PA 15201

MANSIONS ON FIFTH 5105 Fifth Ave. Pittsburgh, PA 15232 412.381.5105


OMNI WILLIAM PENN HOTEL 530 William Penn Place Pittsburgh, PA 15219 412.281.7100

MATTRESS FACTORY 500 Sampsonia Way Pittsburgh, PA 15212 412.231.3169 ESCAPE ROOM 569 Greenfield Ave. Pittsburgh, PA 15207 412-742-4645 THE ANDY WARHOL MUSEUM 117 Sandusky St. Pittsburgh, PA 15212 412.237.8300 CARNEGIE MUSEUM OF ART 4400 Forbes Ave. Pittsburgh, PA 15213 412.622.3131 PHIPPS CONSERVATORY 1 Schenley Dr. Pittsburgh, PA 15213 412.622.6914 HEINZ HISTORY CENTER 1212 Smallman St. Pittsburgh, PA 15222 412.454.6000

S TAY FAIRMONT PITTSBURGH 510 Market St. Pittsburgh, PA 15222 412.773.8800

PA M P E R DESTEFINO BEAUTY BAR 2751 Sidney St. Pittsburgh, PA 15203 412.488.4418 IZZAZU SALON 301 Fifth Ave. Pittsburgh, PA 15222 412.325.1600 GLOW BLOTIQUE BLOW DRY BAR 541 Beaver St. Sewickley, PA 15143 412.749.9009 HAPPY FEET REFLEXOLOGY 2212 E Carson St. Pittsburgh, PA 15203 412.488.8868 THE SKIN CENTER MEDICAL SPA 806 S Aiken Ave. Pittsburgh, PA 15232 412.621.5115 DENHAM & CO. SALON 100 Fifth Ave. Suite 200 Pittsburgh, PA 15222 412.338.9977

ACE HOTEL PITTSBURGH 120 S Whitfield St. Pittsburgh, PA 15206 412.361.3300 HOTEL MONACO PITTSBURGH 620 William Penn Place Pittsburgh, PA 15219 412.471.1170 HOTEL INDIGO 123 N Highland Ave. Pittsburgh, PA 15206 412.665.0555


It’s safe to say that everyone knows Richard Bazzy. Even if you’ve never been to one of his dealerships, you’re bound to be familiar with his upbeat, fun, infectious television and radio commercials. And this is where his true passion lies. Richard encourages Pittsburgh, as part of the Bubba show, to reach out and lift up their fellow members of the community. He has been able to help so many people - whether they’re kids starting school or families at the holidays - not as promotions for his own brand, but as a symbol of what this city is and does. Using the media to bring people together and watching the city respond with warm hearts and a genuine passion for charity is what truly sets him apart as an ICON. Richard believes in the future of Pittsburgh saying, “We can accomplish great things, and my part is just a cog in that wheel. And sometimes, simply making us all aware is how we achieve greatness.” 80

Shults Ford of Wexford 10401 Perry Hwy., Wexford, PA 15090 724.934.2388 | Shults Lincoln of Wexford 10207 Perry Hwy., Wexford, PA 15090 888.761.1076 | Shults Certified Pre Owned of Wexford 10537 Perry Hwy., Wexford, PA 15090 724.719.6063 | Shults Ford of Harmarville 2871 Freeport Rd., Harmarville, PA 15238 412.828.2300 | 81

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