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Fifth Third Field Events Guide

FIFTH THIRD FIELD


Table of Contents >> Fifth T hir d Fi eld Special Events Guide

1

About Fifth Third Field

3

Past Events

7

Field and Loading Dimensions

9

Event Marketing

13

Seating

14

Production Information


About

{

FIFTH THIRD FIELD

>> Fifth T hir d Field Special Events Guide

Fifth Third Field, home of the Dayton Dragons, is a first-class, sports and entertainment venue. Located in the heart of Downtown Dayton, Ohio, the ballpark is a premier site for nearly any event, including concerts, sporting events, rallies, and family activities. Since opening in 2000, Fifth Third Field has been consistently ranked as one of the top ballparks in Minor League Baseball. The stadium boasts impressive amenities, including a 72,200-square-foot plaza, 29 climate-controlled luxury suites, three outdoor party decks, entertainment control room, pressbox, locker rooms, and many other world-class services. Featuring 7,230 fixed seats for baseball games, additional on fieldseating can easily push event capacity over 12,000. The stadium has been sold-out for every Dayton Dragons home baseball game, accounting for 1,051 consecutive sellouts, a North American sports record. As a result Fifth Third Field draws over 600,000 people into downtown Dayton each season. Fifth Third Field is owned and operated by Palisades Arcadia Baseball. With a total commitment to unsurpassed customer service and an unrivaled entertainment industry pedigree, our experienced, professional team is fully prepared to help event promoters in any way possible, including marketing, ticketing, finance/accounting, and event management. We’re excited to work with you to make your event a success.

Market Audience

The Dayton metropolitan area has a reach of more than 925,000 households and Fifth Third Field is also just a short drive away from other major metropolitan areas, including Cincinnati, Columbus, and Indianapolis. With three major universities and colleges in the area, over 47,600 students live in the region, and the local military base, Wright-Patterson Air Force Base, employs 27,406 military personnel and citizens.

Booking and Facility Information

Fifth Third Field is now booking for future events. For more information, please contact: Eric Deutsch, Executive Vice President eric.deutsch@daytondragons.com Ph: (937) 228-2287 x107

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FI FTH THI R D FI E L D


Events {

OUTSIDE EVENTS

>> Fifth T hir d Fi eld Special Events Guide

MAJOR LEAGUE BASEBALL

Cincinnati Reds vs Florida Marlins Spring Training Game - March, 2007

Attendance: 8,854

MAJOR LEAGUE BASEBALL

Cincinnati Reds vs Reds Futures Exhibition Game - March, 2009 3

FI FTH THI R D FI E L D

Attendance: 8,956


Events {

OUTSIDE EVENTS

>> Fifth T hir d Field Special Events Guide

COMMUNITY EVENT

100 Years of Flight Celebration July, 2003 Attendance: 11,288

BOXING

Friday Night Fights August, 2010 & 2011

Attendance: 2,018 & 1,817 FI FT H T H I RD FI E LD

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Events {

OUTSIDE EVENTS

>> Fifth T hir d Fi eld Special Events Guide

CONCERT

Def Leppard featuring Bryan Adams August, 2005 Attendance: 8,947

CONCERT

The Bob Dylan Show Featuring Bob Dylan, John Mellencamp, and Willie Nelson - July, 2009 5

FI FTH THI R D FI E L D

Attendance: 8,748


Events {

OUTSIDE EVENTS

>> Fifth T hir d Field Special Events Guide

CONCERT

Counting Crows featuring Live and Collective Soul - August, 2008

POLITICAL RALLY

Attendance: 5,940

(For the political rally we worked closely with the Secret Service and DNP.)

Senator Barack Obama Political Rally October, 2008 Attendance: 10,000 FI FT H T H I RD FI E LD

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Fifth Third Field {

Field Dimensions

>> Fifth T hir d Field Special Events Guide

rty Pa k C c De

122 121 120

Fun Zone

Law

402

nD

371

381

338

338 Lawn B

Lawn A

116

211

115

ck De y 114 rt Pa 2 210 30 29 113 28 209 27 26 112 25 24 208 111 23 22 21 20 207 19 18 17 16 15

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FI FTH THI R D FI E L D

104 105

201

202

106

3

203 5

107 204

108 110

109

10 11

205 206 SUITES

12 13

9

8

7

6

4

2

Pa rty D 1 eck

1


Fifth Third Field {

Loading Dimensions

>> Fifth T hir d Field Special Events Guide

Field access for load-in/load-out Show load-in is located at the Left Centerfield Entrance, directly off Sears Street. General Equipment Fifth Third Field has a standard forklift, utility vehicle, tables, and chairs available for setup. Additional equipment, such as 4x4 forklifts and power generators are also available for rent. Portable flooring system A portable flooring system is available for rent. Rates will vary in relation to dimensions and configurations. FI FT H T H I RD FI E LD

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Event Marketing { >> Fifth T hir d Field Special Events Guide

dragonsbaseball

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FI FTH THI R D FI E L D

How We Can Help


Event Marketing {

How We Can Help

>> Fifth T hir d Field Special Events Guide

Marketing

The Dayton Dragons marketing team is available to promote each event and services are included with all rentals. Our team uses a comprehensive strategy to help boost overall attendance:

Email Newsletter - The team’s online monthly newsletter, emailed to over 7,500 season ticket, group, suite rental and sponsor accounts, will run announcements of the event. Ticketing - Fifth Third Field is a Ticketmaster facility, and operates a full-time box

office that is available at no charge to the promoter.

Website - The event will be advertised on the daytondragons.com (the 34th most

visited site in all of MiLB) and Dragons Facebook page (with nearly 10,000 likes currently) until the day of the event.

Additional direct mail marketing pushes can be made through campaigns to a list of over 25,000 preferred buyer accounts and presale marketing to over 15,000 accounts. There are additional costs for direct mail.

FI FT H T H I RD FI E LD

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Event Marketing {

How We Can Help

>> Fifth T hir d Field Special Events Guide

The Miami Valley is home to the nation’s 62nd largest television market.   WHIO‐ TV, the CBS affiliate in Dayton is the dominant station in the Miami Valley, ranking  #1, sign‐on to sign‐off, as well as in key dayparts throughout the day.  Count on  WHIO‐TV for consistent, reliable audience delivery.

VAN WERT ALLEN

MERCER JAY

HARDIN

AUGLAIZE

* Wapakoneta

* Celina

LOGAN

* Bellefontaine

SHELBY

RANDOLPH

UNION

* Sidney

DARKE

CHAMPAIGN

* Greenville

*Urbana

MIAMI

* Troy

CLARK

* Springfield

WAYNE PREBLE

* Eaton FAYETTE

UNION

FRANKLIN

* Dayton GREENE MONTGOMERY

* Xenia

WARREN

BUTLER

* Hamilton

COVERAGE

CLINTON

* Lebanon

YOU CAN COUNT ON

FAYETTE

NSI

DMA

METRO

TOTAL HOUSEHOLDS

1,283,600

529,800

396,000

TV HOUSEHOLDS

1,276,140

527,030

394,210

DMA MARKET RANK

62

The Dayton Market. (Source: Nielsen) Source: Nielsen

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MADISON

FI FTH THI R D FI E L D


Event Marketing {

How We Can Help

>> Fifth T hir d Field Special Events Guide

Marketing

The Dayton Dragons marketing team is available to promote each event and services are included with all rentals. Our team uses a comprehensive strategy to help boost overall attendance:

F RIDAY NI

G

TH TH HT FIGH IRD FIE LD T

AT FIF

S

Game programs – Distributed to an average 8,400 fans at every game, the program will include an announcement at every game until the day of the event. LCD – The 16 LCDs on Concourse Level will run promos each day until the event. Radio – All 140 Dragons games are broadcast on 980 WONE, one of 5 local Clear

Channel stations, and will include a mention of the event during each broadcast.

Television – The Dragons broadcast

approximately 25 games on local television annually, with distribution to over 525,000 households. Commercials will run during all televised Dragons games until the date of the event.

FI FT H T H I RD FI E LD

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Fifth Third Field { >> Fifth T hir d Field Special Events Guide

End stage behind home plate

Seating bowl = 2,740 (sections 107-112 and 204-208) Suites = 285 (5-25) Total = 3,025

End stage behind second base

Field level = 1,714 (Seats) 2000 (GA) Seating bowl = 5,540 (105-114 & 201-211) Suites = 435 (All) Total = 7,690

End stage centerfield or right field

Field level = 4,000 Seating bowl = 6,924 (all seats minus Dragons Lair) Suites = 435 (All) Total = 11,359

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Seating


Fifth Third Field {

Production Information

>> Fifth T hir d Field Special Events Guide

Backstage

Convenient unloading areas enable semi-trucks to load and unload, directly into Fifth Third Field. On-site parking for trucks and buses is available and separate from public parking lots.

Concession Stands

The Concourse Level of Fifth Third Field includes seven permanent concession stands with over 100 points-of-sale and 13 specialty carts. Catering options are also available upon request.

Disabled Access

Fifth Third Field meets all Federal ADA standards and is equipped with handicap and companion seating throughout the entire ballpark. Wheelchairs are also available for use at the Dayton Daily News Customer Service Booth.

Dressing Rooms

Three separate dressing rooms are available for use. Each is equipped with shower facilities, bathrooms, wi-fi access, and telephones. Offices and seating areas are also available in the clubhouse.

FI FT H T H I RD FI E LD

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Fifth Third Field {

Production Information

>> Fifth T hir d Field Special Events Guide

First Aid

The First Aid Office is located on Concourse Level behind sections 107-108.

Press Box

The Press Box is available for use and comes ready with wi-fi access, telephones, and fax capabilities.

Pyrotechnics

Pyrotechnics and smoke/fog effects are permitted at an additional cost. Requests for pyrotechnics must be submitted in advance for approval.

Restrooms

Seven men and women’s bathrooms are located on the Concourse Level of the ballpark, along with two family restrooms. Semi-private restrooms are also located on the Suite Level of the stadium.

Security

In-house security is comprised of off-duty Dayton police officers. Additional security measures can be arranged.

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FI FTH THI R D FI E L D


Fifth Third Field {

Production Information

>> Fifth T hir d Field Special Events Guide

Settlements

Upon the request of the promoter, settlements may be made on the day of the show. Hands on expertise is provided with detailed reports and ticket/expense audits. The ability for purchasing power and cash advance options are also provided as necessary.

Sound System

The ballpark features a distributed sound system that provides ample coverage of all seating areas and suites. Numerous tie lines are also located throughout the park. Please note, the stadium sound system does not provide even coverage for the playing surface. Additional sound options can be arranged.

Video System

Fifth Third Field features a 7-story high video board with full video, animation, and graphics capabilities. Additional video boards include a 6’ x 240’ LED outfield wall and two 90’ LED fascias.

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®

DAYTON DRAGONS Fifth Third Field 220 N Patterson Blvd. | Dayton, OH 45402

(937) 228-2287 | dragons@daytondragons.com

Fifth Third Field Special Events Guide  

Fifth Third Field, home of the Dayton Dragons, is a first-class, sports and entertainment venue. Located in the heart of Downtown Dayton, Oh...

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