Digital Marketing manager

SMM (SOCIAL MEDIA MARKETING)

Social media Marketing is use of Social media platforms to promote a product or service to increase the sale of business.This involves publishing great and relevant content on your social media platforms.The Major social media platforms nowadays are Facebook,Instagram,Youtube,Twitter,Linkedin,Snapchat & Pinterest.

PPC (Pay per click)

PPC (Pay per click) is a way of using search engine advertising tp generates clicks to your website,rather than “earning” your clicks organically.In simple terms its an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked.The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app.

Email Marketing

Email marketing is the act of sending commercial message to a group of people,using Email.Its highly effective digital marketing strategy.Effective marketing emails converts prospects into customers. HOW EMAIL MARKETING WORKS:-

ADVANTAGES & DIS ADVANTAGES OF EMAIL MARKETING

CONTENT WRITING

Content writing is the process of planning, writing and editing of web content ,typically for digital marketing purposes.It can include writing blog posts and articles, scripts for videos and podcasts,as well as content for specific platforms,such as tweet storms on twitter or text posts on reddit.

IMPORTANT INSTRUCTIONS FOR CONTENT WRITING:-

Content should be unique & user friendly. Content should be a rich content that is PPT, PDF, Images, videos & infographics. Content should be more than 100 words. Break your paragraph after 4 or 5 lines. Write your title 3 times in first three hundred words & bold, italic & underlined them. First three and half lines doesn’t mention duplicity. Use heading tags. Title should be in H1 tag & only 1H 1 should be there.

CONTINUED………...

Write your title 2 times in H2 Tag. Write your keyword synonyms at the beginning of the content & bold them. Keyword density should be 2 to 3%. Use keywords to give headings. Content should be in simple language so everyone can easily understand. Check your contents duplicity from duplichecker.com & copyscape.com. Complete the need of the user that is quality of content.

TYPES OF CONTENT WRITING

ADVANTAGES & DIS ADVANTAGES OF CONTENT WRITING

WEB DESIGNING

Web design refers to the design of website that are displayed on the internet.Web design used to be focused on designing websites for desktop browsers.

BRANDING & PROMOTING

Branding,marketing and advertising are all tools you use to help promote your business.They help you acquire and retain customers,as well as drive sales & profits.