Mam'selle Sindy Doll Magazine Issue 02 | October 2021

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Mam'selle

Sindy Doll Magazine ISSUE 02 | October 2021 | £5.95
NEW FOR NEW FOR SINDY SINDY DOLL DOLL LOVERS LOVERS

Hello Dolls!

Welcome to the second issue of Mam'selle! A mini magazine for Sindy doll lovers, fans and collectors

Well, what can we say about the first issue? Other than what a fabulous start we've had! Here at Mam'selle HQ we can't thank you enough for all your kind words, encouragement and support since the issue landed And as for the turnout at the glittering launch party - what a glamorous event that was! Thank you for joining us and making it a night to remember!

You can see the highlights on our bumper 'Sindy Social Scene' special starting on page 4

Until next month - much love, dollseditor editor x x x

02 I S S U E 04 Sindy Social Scene 08 Bring Back the Brochure! 13 Living with Sindy 15 Decades Fashion 24 Shopping with Sindy 26 Dear Sindy... 29 Travel with Sindy 30#VintageSindy
Sindy Doll Magazine: Contents
Mam'selle
MAM'SELLE MAGAZINE | 3 Please do contact us with any submissions, ad's, or to be featured dresslikeasindy@gmail.com
@DRESSLIKEASINDY
COVER PHOTO

SINDY SOCIAL SCENE

Snaps from the Mam'selle Launch Party on Aug 14th 2021...

4 | MAM'SELLE MAGAZINE *special*
All pictures by @dresslikeasindy and DeDe our in-house photographer

SINDY SOCIAL SCENE

Snaps from the Mam'selle Launch Party on Aug 14th 2021...

MAM'SELLE MAGAZINE | 5 *special*
All pictures by @dresslikeasindy and DeDe our in-house photographer
SOCIAL SCENE Top Nine: Your snaps from the Mam'selle Launch Party... 1 @sindy doll collector | 2 @backpulver 1969 | 3 @dollcandybysandy 4 @sindydockan | 5 @sindy atelier | 6 @m creations 7 @dollsabouttown | 8 @sindy dreaming | 9 @costurateca *special*
SINDY
SOCIAL SCENE Top Nine: Your snaps from the Mam'selle Launch Party... 1 @sindylife2021 | 2 @nita loves dolls | 3 @sewist53 4 @x jac c x | 5 @jollydollyshop | 6 @sindydolls etsy 7 @madelinesvintagecloset | 8 @sindydollpics | 9 @dollsinthesix MAM'SELLE MAGAZINE | 7
SINDY
*special*

E !

B R I N G B A C K T H E B R O C H U R

No avid child Sindy collector was seen without her Sindy bible! That being the latest brochure, catalogue or fold-out leaflet which highlighted what that year had in store... and what we would be asking Father Christmas for!

8 | MAM'SELLE MAGAZINE

CARRYCASE (44563)

“Case or hotel room? It's up to the child Holiday travel has given a new dimension to the carry case concept It's not just a means of transporting Sindy, but a complete environment at the flick of a catch ” (Copy from the 1977 brochure)

KERRY, THE SINDY COLLECTOR BEHIND @SINDY _ DREAMING

"I bought a few old brochures and, as I had most of the outfits and scenesetters to hand, I had the idea to recreate the catalogue images.

It's pure nostalgia for me, as I remember them so well from my childhood and, obviously, back in the day I didn't have all the clothes and accessories!

That's why I'm called Sindy Dreaming, as that's what I did back in the day. Dreaming of the stuff I would have liked." (We hear you, Kerry!)

> Outfits from the Boutique Collection, 1984

SINDY'S BEDROOM

"A collector's first priority Fully furnished in international style"

(From 1981 brochure)

> BED (44503), DRESSING TABLE (44505) AND BEDSIDE TABLE (44506)

HI-FI / MUSIC CENTRE

(44545)

"Realism is the key. Highlights a first on the fashion doll scene. Play value at its best."

(From the 1977 brochure)

10 | MAM'SELLE MAGAZINE

FASHION PARADE

"Sindy's 1984 Fashion Collection has been designed with the attention to detail expected by Europe's leading fashion lady " (From the 1984 brochure)

> Outfits from the Casuals Collection, 1984

BREAKFAST IN BED

"Major selling scene setters Complete furnishings in international style Colour co-ordinated with up to date realism " (From the 1979 brochure)

> BEDSIDE TABLE AND TRAY (44506)

MAM'SELLE MAGAZINE | 11

SINDY IN THE KITCHEN

"Sindy's kitchen has real style, action and play value" (From the 1984 brochure)

> COOKER UNIT (44482)

SPRING CLEANING SET (44397)

"Fine detailed accessories for Sindy's activities" (From the 1980 brochure)

BEAUTY. SHOPPING. INTERIORS.

LIVING WITH. SINDY. TRAVEL.

T H E D O L L Y O U L O V E T O D R E S S A U T U M N D A Y S , 1 9 7 7
FASHION.
www.sindycollectorsclub.co.uk

YESTERYEAR

DECADES OF SINDY

PHOTOGRAPHS: BY @DOLLSABOUTTOWN

MAM'SELLE MAGAZINE | 15

THE 1960

From left to right:

Paul wears original red sweater 'Time Off' trousers and socks, 1965; 'Raincoat', 1966 and 'Winter Sports' hat, 1966

Sindy wears original 1960s 'Weekenders' with 'Reefer Coat' 1967

Sidepart Sindy wears original 1968 outfit with Sindy stockings, c1966

Vicki wears her original dress, 1968

s

Meet Matthew from @dollsabouttown

"I started my account a few years ago as an homage to Sindy, my favourite fashion doll She and I first met around 1977 when, as a small boy, I spotted her in the local toyshop ('Funtime' in the denim A-Line dress, to be exact!) It was love at first sight - but soon became a tale of forbidden love! I was not allowed to buy her with my birthday money Not for boys! Well, it was the seventies! Very different to now, but there is a happy ending to the story

A few years later I managed to acquire a second-hand Sindy and, at this point being interested in fashion, I started to make up my designs in miniature to fit her, learning to sew and pattern cut to scale I was 11 or 12 at this point I eventually studied Fashion at Kingston University and have now worked as a professional designer for over 20 years

I owe Sindy a lot I have remained loyal and collected steadily since the 1990s. My favourite era is 1983-85 - the clothes, the dolls the hostess trolley! I named my account @dollsabouttown as I wanted to create scenes that show Sindy in all kinds of situations I used to love all the 1980s imagery from the Pedigree boxes and catalogues - it was all so well done Sindy had an exciting life!

It's great that we have Instagram I love the contact with other Sindy fans, seeing their photos and, of course, creating my own! I'm looking forward to many more fun times going forward! See you on Instagram, dolls!"

SINDY WAS LAUNCHED ON SEPTEMBER 6TH 1963

Meet Sindy

More than a doll, she is a real personality The free, swinging, grown-up girl who lives her own life and dresses the way she really likes (from the 1963 brochure)

Meet Paul - Sindy's Boyfriend

They met at a dance and Sindy was immediately attracted to his pleasant slightly shy personality She noticed what a well-dressed young man he is (and you know how important clothes are to her!) (from the 1965 brochure)

Meet Vicki - Sindy's new English girl-friend

She has curly hair and a bubbly personality She's a happy, swinging, fun-loving girl who loves parties and having a good time (from the 1968 brochure)

MAM'SELLE MAGAZINE | 17

From left to right:

'Red Hot', 1972.

'Checker Decker', 1973

'Floral Dress and Tights' 1972; Sunglasses from 'Jetsetter', 1975

'Mod Suit', 1972

Below

From left to right:

'Weekenders',, 1976

'Marguerite', 1975

'Paris In Spring' 1975

'Mix n' Match' flared trousers, t-shirt and headscarf, all 1977.

'Daisy Delight', 1976

THE 1970

18 | MAM'SELLE MAGAZINE
s

From left to right:

'Lunch Date' 1977

'Fancy Free' 1979.

'High Society', 1978 Beads from 'Jewellery Accessories', c1970s

'Mix n' Match' trousers bag velour top yellow nylon sweater (underneath) and scarf, all 1979 Beret from 'Country Club' 1979

'Dinner Party' 1979.

THE 1980 s

Early 1980s From left to right:

'City Shopper', 1980

'Separates' sweatshirt and trousers, both 1981

'Skater' outfit, 1982 Bomber jacket from 'Quickchange' Sindy 1981

'Window Shopper' 1982

'Shop Around', 1981

ABOVE: Mid 1980s from left to right:

'Miss Sindy' dress & belt worn with 'Trendsetter' necklace all 1985

'Trends' sweatshirt and trousers worn with 'Carnival Girl' headscarf, all 1985

'Autumn Designs' skirt 1984

'Autumn Designs' sailor dress and beret 1984

'Hairstylist', 1983 'Outward Bound' boots, 1984 'Holiday Girl' wraparound shades 1983

Late 1980s from left to right:

'City Girl' jacket, 1987 Beret, boots and leg warmers Fashion Accessories Packs all 1987 'Fashion Mixers' jeans 1988

'Lemon Sherbert' 1988

'Fashion Mixers ' jacket, sweatshirt and skirt, 1988

'Fashion Mixers' skirt blouse and skirt 1987 Hat umbrella and boots all from Fashion Accessory Packs 1987

THE 1990

MAM'SELLE MAGAZINE | 22 s
From left to right:
'Sweet Secrets' ballgown, bracelets and shoes, all 1994 'City Chic' jacket skirt and shoes all 1992 'Funtime' 1992 'Air Hostess', 1992.
A Sindy Doll Lover's Magazine @dresslikeasindy discover FREE to read at Issuu dresslikeasindy@gmail.com for Sindy collectors B R A N D N E W

S H O P P I N G

w i t h s i n d y

O C T O B E R F I N D

H A L L O W E E N

1.Catsuit, hat and tail, fr WWW.SHIMMYSHIM.COM

2. Pumpkin layer cake, £20,WWW.ETSY.COM/UK/SHOP/ MOONMINIATURESLONDON

3. Pumpkin set, £2.50 WWW.ETSY.COM/UK/SHOP/ CRAFTYPLANETGB

4. Halloween set, from £7.99, WWW.ETSY.COM/UK/SHOP/LITTLE SNOWDROPSHOP

5 Halloween signs, from £5 25, WWW ETSY COM/UK/SHOP/PINXISTUDIO

6. Mini ghost dome, £11.77, WWW.ETSY.COM/SE-EN/SHOP/KYVOSS

7.Halloween roses, from £2.49, LITTLESNOWDROPSHOP (as above)

IMAGINETHIS ONYOUR SINDYTABLE.

CLAY TO TABLE @SHELLYSSINDYSADVENTURES

miniaturesbymichele

DEAR SINDY...

26 | MAM'SELLE MAGAZINE
STEP 1 STEP 2 STEP 3 STEP 4 STEP 5
B Y R U T H G A D S B Y
STEP 6

...how do I make my body taut again!

RUTH'S TOP TIPS:

Did you know? The First Lovely Lively in 1971 saw many changes. She can now bend her arms and knees and turn her head 360 degrees Her head is no longer attached to her neck but sits on a neck knob that is attached to her body. This Sindy is called 'Gauntlet Sindy' by collectors because of the gauntlet shaped underarms

To re-string the gaunty arms the trick is to remove the old elastic then drop in a spot of Gorilla Glue using a bradawl.

Push the cord elastic in well after dipping in the glue - normally I don't use glue but, for beginners or those not used to re-stringing, it's the easiest method.

The arm elastics should only be pulled enough so that arms still lay flat against the body.

If you have pulled the arms' elastic too tightly, they will stick out. If this happens slacken slightly and slip a tension ring over the two legs isolate the arm elastic from the body and adjust the tension correctly before tying off

You will need...

A bradawl

Good quality elastic cord, round (2mm)

Aluminium craft wire 2mm (12 gauge)

Gorilla Glue (optional)

MAM'SELLE MAGAZINE | 27
STEP 7

THE LITTLE SINDY MUSEUM (TLSM) IS A SMALL MUSEUM DEDICATED TO SINDY. IN A MODEST 35 SQ.M SPACE IN SWEDEN.

FIND US AT: HANDELSG. 3, 70223 ÖREBRO, SWEDEN
BY APPOINTMENT
OPEN
E-MAIL: THELITTLESINDYMUSEUM@GMAIL.COM
LITTLE
MUSEUM WWW.THELITTLESINDYMUSEUM.COM
THE
SINDY

T R A V E L

ÖREBRO, SWEDEN

@THELITTLESINDYMUSEUM

We spoke to Martina, the founder and owner of The Little Sindy Museum in Sweden. She shared her top places to visit in the city of Örebro, the capital of Örebro County and sixth largest city in Sweden. And, of course, home to the TLSM (The Little Sindy Museum).

SLEEP: Elite Stora Hotellet on Drottninggatan 1

EAT: Lill-Annas on Vasagatan 13

DRINK: Ingeborgs on Engelbrektsgatan 20

VISIT: Wadköping on Bertil Waldéns Gata 1 (and TLSM, of course!)

SEE: Örebro Castle on Kansligatan 1

SHOP: Krämaren at Drottninggatan 27

w i t h S i n d y
MAM'SELLE MAGAZINE | 29
P i c t u r e t a k e n a t K a r l s l u n d s H e r r g å r d a n d t h e r i v e r S v a r t å n ( t h e B l a c k R i v e r ) t h a t r u n s t h r o u g h Ö r e b r o a n d a r o u n d Ö r e b r o C a s t l e

#VINTAGESINDY

SINDY MAJORETTE, 1979

Majorette (44620) a boxed doll and outfit of a basic blonde Sindy wearing a pretty majorette's outfit. The royal blue brushed nylon all-in-one mini dress was designed to look like a long-sleeved tunic jacket and skirt with a silver cape Sindy came with a matching peaked hat, white marching boots and, of course, that all-important silver plastic twirling baton

I M A G E C O P Y R I G H T © 2 0 2 1 U N D E R L I C E N C E T O P E D I G R E E T O Y S A N D B R A N D S L T D
30 | MAM'SELLE MAGAZINE
HALFPINTMINIATURES HANDMADE MINIATURES www.halfpintminiatures.etsy.com @halfpintminiatures
@ P O P P Y P A R K E R _ S U N D A Y SundayLoveby www.etsy.com/uk/shop/SundayLoveby
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