Mam'selle A Sindy Doll Magazine Issue 10 | June 2022

Sindy Doll Magazine ISSUE 10 | June 2022 | £5.95

SEWIST 53 + MISS ELLA FASHION COLLABORATION

CELEBRATE: THE QUEEN'S JUBILEE HAPPY 4OTH MCDONALD'S SINDY!

Hello Dolls!

COVER PHOTO @jollydollyshop

Welcome to the June issue of Mam'selle! A mini magazine for Sindy doll lovers, fans and collectors.

Inside you'll find a special feature on the 1982 McDonald's Sindy who is 40 this year, a bumper toys shopping special, some jubilee shopping ideas and, if that isn't enough, Mam'selle subscribers will find a 28-page Caravan Special attached. The question is - which magazine will you read or flick through first?

Have a great month and see you in July.

editor x

Mam'selle I S S U E

10 Sindy Doll Magazine: Contents 05 Sindy Social Scene 06 Staycation Collaboration 13 Queen's Jubilee 17 Living with Sindy 34 Dear Sindy...

37 Travel with Sindy 38 #VintageSindy

Please do contact us with any submissions, ad's, or to be featured dresslikeasindy@gmail.com

MAM'SELLE MAGAZINE | 3

IT'S PICNIC TIME michelesminiatures

@SHELLYSSINDYSADVENTURES WWW.ETSY.COM/UK/SHOP/MICHELESMINIATURES

SINDY SOCIAL SCENE Top Nine: our favourite Sindy Snaps this month with a patriotic feel...

1. @i.am.blythe.uk | 2. @orlaithsboutique | 3. Linda Butterworth 4. @vintagebarbieclare | 5. @barbie | 6.@sindy.couture 7. @shaz4ponies | 8. @the_woodlanddollies | 9. @action_mans_nan MAM'SELLE MAGAZINE | 5

Sindy Sue: Sue with her 'mini-me Sindy'

MEET SEWIST 53 Sue Scrase is a maker, teacher and Sindy mama. And, affectionally known as 'Sindy Sue'. She lives in Norfolk.

Ella and I have been Instagram friends for years, until we did actually meet in person when we were both selling at Clutter City in Norwich around 2015. I had two Sindys on my stall as a diorama centrepiece set around my fabric dolls and other craft stuff I was selling, we chatted and she told me that she has a pink haired Sindy.

Thereafter, whenever I would order from her shop (I REALLY love her whimsical imaginative style) she would always pop in a little ‘gift’ for Sindy… sometimes it would be a little scrap of Japanese fabric that she had left over from a project and I would make things out of it.

I had already started on some designs for a capsule wardrobe to take travelling and the luggage to go with it, so it was just a matter of incorporating her fabric and individual motif designs into the collection. The idea behind my collections is that the pieces all fit together and can be mixed and matched to make your own outfits.

'The Miss Ella Staycation Collection by Sewist 53' 10-piece fashion pieces includes items like a long, linen travelling coat with big pockets, pattern clash skirts & playsuits with peplum frills, gingham lined 'mum' jeans, cropped sweatshirts, and even some pyjamas that can be worn as a day shirt and trousers too.

When her bag and purse kits launched, I had the challenge of making one for Sindy in her size, that was when we started talking about her designing some fabric that I could use for a collection.

We chatted about it for a while and I was encouraged by people like my friend Karen @kazzas_world. Earlier this year I suggested Ella and I meet for a coffee as things were beginning to open up post Covid-19. It was FABULOUS!

There will of course be some luggage - a large travel bag, handbags, rucksacks and some retro style vanity cases. Also included in the range is some 3D printed clogs, flasks, lunchboxes, takeaway coffee cups and a very cute travel sewing kit.

Ella told me about the themes she was playing with (travel and craft) - at first it was longing for worldwide travel for her, but with the pandemic and everything that was happening it evolved into staycations.

6 | MAM'SELLE MAGAZINE

Sindy will also have her own OS map too. On here will be the place she is going to for her staycation, 'Bunnyville Biscuit' designed and totally imagined by Ella. In the town of lower Bunnyville Biscuit there is a very famous bakery - run by Sweet Treats Sindy and home of the very famous ‘Bunnyville Biscuit’ (made by Michele @miniaturesbymichele) where you can also buy a tee shirt in the gift shop with the bunny on it and the land's name!

Miss Ella: Ella at work in her studio

MEET MISS ELLA Miss Ella lives and loves in a fairytale world of wonder and kitties and fluffy pink cream puffs!

The real Ella Goodwin lives in Norfolk.

My parents taught at the local art school and I remember being able to go in and make my Sindy doll's furniture from blocks of wood in the workshop. Growing up as an only child I was self sufficient in entertaining myself. A love of making things started young and, as a teenager, I’d scour the Sally Army for curtains to make into dresses, moving on to take various courses in Fashion and Costume in Sheffield and then in London. For a time after that I made costumes and then learnt how to digitise for embroidery. At that point, I discovered software and fell into the digital world. I went on to do my BA in Graphic Design and Animation at NUA focusing on stop motion and making puppets. Then an MA in Animation, where I focused on animating and coding interactive websites for various sectors including education, exhibitions, e-commerce, artists and musicians.

Miss Ella started in 2012 when I uploaded an illustration of a cat on a sewing machine to Etsy, called "Catsuit" - and it sold! Then I made more. Then they sold too. Then I thought, hey I could pull all of my skills together and slowly but surely a business came together that combined making, learning, creating and making your space uplifting and beautiful! I am inspired by travel and I collect all sorts of vintage and reference books, ephemera and love to get lost in stories old and new. I love fabrics, patterns and colour!

I’d been following Sue’s Instagram for a while. I absolutely love the way Sue tells the story of her Sindy clan. It's always so joyful, fresh and creative! We had discussed a collaboration previously, but when Sue pinned me down earlier this year I said 'yes please'. We had some lovely meet ups (all the Sindys were involved in the creative chats and coffees!) and the themes for the two collections evolved from there. I designed and illustrated the fabrics and just had to include something involving sewing as it’s such a passion for both of us.

Having been tied to the house for so long, some kind of travel felt like a wonderful escape, so that was the inspiration for the Staycation collection. I have always shied away from any kind of collaboration before as it never quite fitted, but with Sue it couldn’t have been more perfect! Sue has made such beautiful outfits and accessories - and, in fact, the collection inspired more illustrated elements such as the Bunnyville Biscuit Adventure Map. I’ve actually used the fabric designs for more big person things too, such as my purses, kits and stationery sets. I can’t wait to see it all come together! I hope you love it as much as we do!

VISIT >> www.etsy.com/uk/shop/ShopMissElla

SEE THE STAYCATION COLLECTON Travel to Bunnyville Biscuit in 'The Miss Ella Collection by Sewist 53' mix & match fashions designed by Sewist Sue using illustrations by Miss Ella... launching May 27th at 7pm. > Pattern Clash: Colourful skirts teamed with sleeveless printed peplum tops worn with Sue's classic tights.

> Pleated mini dresses with pockets in the side (yippee!)

> The collection will include various printed travel bags - roomy enough for plenty of Sindy fashions.

> The pale pink beauty/vanity case with Ella’s decoration to the lid and sides and faux leather pink strap.

They will contain a surprise toiletry item

> The rucksack: Mustard linen with pink faux leather details has two net pockets on the side and one interior pocket. This rucksack is big enough to carry the lunch box, flask, map, compass and place a re-usable cup in the net pocket.

> Sindy has her own OS map of the place she is going on her staycation, called Bunnyville Biscuit. Where you can pick up a souvenir t-shirt and, of course, the infamous biscuit.

> Ella's distinctive and whimsical illustration style is easy to spot!

> Cream linen cropped baggy trousers with Ella’s motif on the trouser leg, worn with 3D clogs.

> Travel snacks: There will also be a pale pink lunch box with Ella’s decoration to the lid and box, containing a sandwich, a bag of crisps and a matching flask, again with Ella’s decoration, with a separate lid, with an ‘S’ logo inside. > Sleeveless playsuits with a peplum frill.

SHOP HERE: 'THE MISS ELLA COLLECTION BY SEWIST 53' @sewist53 www.etsy.com/uk/shop/Sewist53 @missellaillustrator www.etsy.com/uk/shop/ShopMissElla

> The striking long, linen travelling coat with big pockets and contrasting shoulder bag perfect for those travel essentials

> Spring 2022: Ella & Sue meet to discuss the collection, over coffee of course...

10 | MAM"SELLE MAGAZINE

THE MISS ELLA COLLECTION

BY SEWIST 53

@sewist53 | www.etsy.com/uk/shop/Sewist53 @missellaillustrator | www.etsy.com/uk/shop/ShopMissElla

OR

S ' H T I A L

d e t a r u C + e d a m d n a s H e r u t a i Min

WWW.ETSY.COM/HK-EN/SHOP/ORLAITHSBOUTIQUE

A ROYAL OCCASION

Sindy Jubilee

WWW.ETSY.COM/UK/SHOP/ANOTHERSTUDIO

1.CHOCOLATE BAR, WWW.EBAY.CO.UK 2. ROSES IN VASE, WWW.ETSY.COM/UK/SHOP/ROSETOOCCASIONCO 3.VICTORIA SPONGE, WWW.ETSY.COM/UK/SHOP/POLLYSPANTRYMINIFOOD 4.STRAWBERRIES, WWW.ETSY.COM/UK/SHOP/HOBBYMINI 5.TEABAGS, WWW.EBAY.CO.UK 6.LONDON BOOK, WWW.EBAY.CO.UK 7.SILVER TEASET, WWW.MINIMUMWORLD.COM

8.SCONES WITH CREAM AND JAM WWW.ETSY.COM/UK/SHOP/MICHELESMINIATURES 9.QUEEN PORTRAIT, WWW.EBAY.CO.UK 10.HANDBAG, WWW.MELODYJANE.COM 11. PIMMS BOTTLE, WWW.EBAY.CO.UK 12.CORGI DOGS, WWW.ALIEXPRESS.COM

THE PLATINUM JUBILEE OF ELIZABETH II WILL BE CELEBRATED FROM THE 2ND-5TH JUNE 2022

PICTURE: @SINDYTUDE

Sindy Jubilee

HOW WILL YOU CELEBRATE?

DRESS & HEADSCARF, @JOLLYDOLLYSHOP

THE DOLL YOU LOVE TO DRESS

LIVING WITH.

SINDY.

FASHION. INTERIORS. BEAUTY. SHOPPING. TRAVEL.

r e v o c s i d

A Sindy Doll Lover's Magazine FREE to read at Issuu & NOW available as an A5 printed version

MADE WITH LOVE

for Sindy collectors

dresslikeasindy@gmail.com @dresslikeasindy

MCDONALD'S SINDY• 1982

40 YEARS OF MCDONALD'S SINDY

WHAT'S SO SPECIAL ABOUT HER?

SPECIAL FEATURE

McSindy

FAST FOOD: MINI SHOPPING

GOLDEN GIRL...

The elusive McDonald's Sindy was launched 40 years ago... and still delights collectors far and wide.

The McDonald's Sindy was

They sold the dolls through an

originally made for a McDonald’s

advertisement in the 1985

executives' convention in the USA in

February/March issue of ‘Doll

1982. Unfortunately, she arrived

Reader’ Magazine for just $15

too late from the manufacturer in

(approx. £30 in 2022) including

England and McDonald's refused to

postage.

accept them.

'Doll Reader' was a collectors' This unboxed basic blonde, 2nd Gen

magazine in the USA published eight

WRITTEN BY DRESS LIKE A SINDY

Sindy in individual sealed plastic

times a year. It included information

PHOTOS BY @DOLLYGOODTIME

bags sat unloved, until she was

on antique dolls, collectable and

discovered in 1985. This rare Sindy

modern dolls and offerings from

was found in mint condition in 'The

manufacturers and contemporary

Doll Factory' warehouse of West

doll artists. 'Doll Reader' merged

Palm Beach, Florida.

with 'DOLLS' magazine in 2012.

PREVIOUS PAGES, KELLIE HARDIE - FOUNDER VINTAGE SINDY COLLECTORS FACEBOOK GROUP

SINDY HISTORY

Happy 40th Birthday McDonald's Sindy!

The McDonald's Sindy was made in 1982.

She was a blonde basic Sindy and wore an authentic replica of a McDonald’s uniform worn by employees in

Pictures: @dollygoodtime and @sindydolls.etsy

the early 1980s.

Highly collectable today, if you can find one she regularly fetches £200+ on selling and auction sites.

THE 1980S UNIFORM Steam | 18

Sindy wore a dark tan cotton outfit with the famous McDonald’s Golden Arches logo printed on her shirt.

AN ICONIC CAP

HAPPY FEET

She wore a McDonald's peaked cap in which Sindy’s pony tail could be pulled through the back.

On her feet she wore a classic pair of white round-toed court shoes - no sandals are worn in the food service industry!

Picture: @dollsabouttown

Soda machine, £15 www.etsy.com/uk/shop/LovelydesiCreations

Set up your own fast food chain with these essentials...

Fast Food Set, £28.50 www.etsy.com/uk/shop/BijouDollsHouseShop

FAST FOOD

Coffee cups & bag, from £1.29 www.aliexpress.com

Fast food set, £12.75 www.etsy.com/uk/shop/MforMini

Pictures: @dollsabouttown

Ketchup, from selection zuru.com/kids/5surprise/minibrands-na/minibrands-s3

Thick Shake, from £2.95, www.etsy.com/uk/shop/CreatedbyLeanney ABOVE: Burger, fries & soda on board, £24.99, www.etsy.com/uk/shop/katieannecraftsetsy French fries, from £1.82 and sodas, from £2.77, both www.etsy.com/uk/shop/NattyCollection

MCDONALD'S SINDY 'I'M LOVIN' IT'

PLAYTIME! DOES SINDY NEED HER OWN SET OF TOYS?

MINI TOY SHOPPING SPECIAL

DUCKS, www.aliexpress.com

BABY & TODDLER

BARBIE BABY GYM, www.amazon.co.uk

FISHER PRICE CHATTER PHONE, www.superimpulse.com PLUSH CARE BEAR, www.superimpulse.com

MINI MIFFY TOYS, www.etsy.com/uk/shop/BethsTinyThings

WOODEN TOY TRAIN, www.minimumworld.com

TEETHER KEYS, www.etsy.com/uk/shop/MiniaturaliaArts

FISHER PRICE ROCKER STACK, ww.superimpulse.com

PLAYMATS, www.aliexpress.com

RABBIT FIGURE, www.lego.com MINI WOODEN TOYS, www.ebay.co.uk

TOY SOLIDERS, www.hobbies.co.uk

MICRO TOY BOX MY LITTLE PONY, www.superimpulse.com

INDOOR PLAY BARBIE DREAM CAMPER, www.hotwheels.fandom.com

MINI DINOSAURS, www.amazon.co.uk

POUND PUPPIES, www.superimpulse.com MINI CASTLE, www.minimumworld.com

BUZZ LIGHTYEAR, www.superimpulse.com

PLAY MAT, www.minimumworld.com

DOLLS PRAM, www.minimumworld.com

CARS, www.hotwheels.fandom.com

BRICKS (MAGNETS), www.lego.com

GLOW WORM, www.superimpulse.com

LITTLE TIKES COZY COUPE CAR, www.adventuretoys.co.uk

BARBIE FOOSBALL TABLE, www.amazon.co.uk

OUTDOOR PLAY

DESKTOP PING PONG, www.amazon.co.uk

PALADONE SPACE HOPPER (STRESS TOY), www.amazon.co.uk

TOP DECK FINGER BOARD, www.skatehut.co.uk DESKTOP SKITTLES, www.flyingtiger.com

LITTLE TIKES TURTLE SANDPIT, www.adventuretoys.co.uk

MINI RADIO FLYER, www.ebay.co.uk

SPORTS BALL ERASERS, www.amazon.co.uk

DESKTOP GOLF, www.thegreatgiftshop.co.uk

BEACH BUCKET SET, www.maileg.co.uk

DOLLS & DOLLHOUSES

SYLVANIAN FAMILIES HOUSES (TOY SHOP SPARES), www.ebay.com

BARBIE DREAM HOUSE, www.amazon.co.uk PIPPA BOX, www.etsy.com/uk/shop/MiniaturesEmporium

IKEA STYLE HOUSE, www.etsy.com/uk/shop/PrettyminiaturesShop

KEWPIE DOLLS, www.etsy.com/uk/shop/BethsTinyThings

ACTION MAN, www.superimpulse.com

COTTAGE DOLLHOUSE, www.etsy.com/uk/shop/TheArtyStudios

RAG DOLL, www.etsy.com/uk/shop/MoppetDolls

BARBIE HALLMARK KEEPSAKE, (decoration) find on eBay

BARBIE DOLLS, www.superimpulse.com WOODEN DOLLSHOUSES, www.aliexpress.com

BY GERRY BORG

DEAR SINDY...

after before Sindy collector Gerry Borg talks us through how he created the perfect complexion for a previously Rit dyed Sindy Prepare your doll by dying her head and body with Rit DyeMore (see the April issue of Mam'selle for a full step-by-step).

Prepare the face by spraying a thin layer of Montana professional spray paint. Allow to dry.

Then spray with Mr Super Clear. This helps the face retain the colour and stops it changing as it can sometimes do when just Rit dyed. You only get one chance to this. No mistakes!

Finish with face painting, blush and lips with acrylic paints.

I use fake eyelashes as it is easy to destroy the spray paint when you are rerooting eyelashes.

Reroot and style as desired.

.

34 | MAM'SELLE MAGAZINE

... how do I get the perfect complexion?

YOU WILL NEED:

Rit DyeMore in chocolate brown Montana NC-Acrylic Professional Spray Paint in Montana Gold Mr. Hobby Mr. Super Clear Fake Eyelashes MAM'SELLE MAGAZINE | 35

JOLLYDOLLYSHOP @ J O L L Y D O L L Y S H O P

www.etsy.com/uk/shop/JollyDollyShop

T R A V E L w i t h

S i n d y

CANTERBURY, KENT, UK

@DRESSLIKEASINDY Canterbury, a cathedral city in southeast England, was a pilgrimage site in the Middle Ages. Ancient walls, originally built by the Romans, encircle its medieval centre with cobbled streets and timber-framed houses. Canterbury Cathedral, founded 597 A.D., is the headquarters of the Church of England and Anglican Communion, incorporating Gothic and Romanesque elements in its stone carvings and stainedglass windows.

SLEEP: The Falstaff Hotel at 8-10 St. Dunstans Street EAT: Eleto Chocolate Cafe at 1 Guildhall Street DRINK: The Pound at One Pound Lane on 1 Pound Lane VISIT: Canterbury Cathedral at 11 The Precincts

SHOP: The Crooked House on 28 Palace Street BOOK: The Marlowe Theatre at The Friars MAM'SELLE MAGAZINE | 37

IMAGE COPYRIGHT © 2022 UNDER LICENCE TO PEDIGREE TOYS AND BRANDS LTD

#VINTAGESINDY

Sindy's garden swimming pool with 'jet stream' and underwater light

SWIMMING POOL 1980

38 | MAM'SELLE MAGAZINE

Sindy really did have the best of everything. Case in point her kidney shaped Swimming Pool (44388) from 1980. This big blue pool came with a vinyl playmat and a garden backdrop for all those summer scenes. With an elegant tile surround, easy access steps, diving board, underwater light and 'foaming jet stream' this really was the only pool to be bathing or sunbathing around in the early 80s.

hobby mini

www.etsy.com/uk/shop/Hobbymini

500+ plants in our shop

JOIN THE GANG! only on facebook The private 'Vintage Sindy Collectors' Group - request to join today!