ENROSADIRA - SHADOWS, LIGHT AND CONFIDENCE
When light and rock meet in the early morning or evening, they put on an impressive and colourful outdoor performance: Alpenglow. The Ladiner in South Tyrol use a very melodic-sounding term to refer to the Alpenglow. They call it Enrosadira. And with the light show being so intense in this region, with its tall rock faces made of bright stone, is it any wonder?
It wasn’t just the beauty of this spectacle that inspired us to create the Enrosadira collection. It was the feeling inside that goes with it. Enrosadira leaves its observers calm and composed. Confidence radiates – a powerful feeling.
The Dolomites, with their giant mountains like the Piz Boé, Saslonch and Sella Group, are naturally the perfect stage for the Enrosadira. It doesn’t always have to be big names and adventures, though. A tour of the local mountain in the soft evening light, a bike lap along the fields while the sun moves below the horizon, the chalets where the last rays of light shi