Export Promotion

NOVEMBER 2020 ISSUE

Launch of the Integrated Marketing Communication (IMC) Strategy

KEPROBA Board members and representatives from FPEAK, Kenya Flower Council, FPC Kenya and Kenya Airways during the launch of the IMC Strategy

The Kenya Export Promotion and Branding Agency (KEPROBA) launched a year-long Integrated Marketing Communication (IMC) strategy to help boost Kenya’s horticultural exports in order to achieve 10 percent export growth in 2020-2021.The strategy was developed by KEPROBA and horticultural sector players Fresh Produce Exporters Association of Kenya (FPEAK), Kenya Flower Council, Fresh Produce Consortium of Kenya (FPC KENYA) and Kenya Airways. The IMC Strategy will work towards achieving a coordinated communication program that is customer-focused and consistent thus creating a competitive advantage for the Kenya’s horticultural produce.