THE MADE IN KENYA INITIATIVE by MakeItKenya

BUY KENYA, BUILD KENYA

Made in Kenya

Made In Kenya Initiative The Made in Kenya Initiative aimed at boosting local manufacturing sector by authenticating goods and services originating from the country. This will be done through labeling all locallymade goods and services with a “Made In Kenya” Brand Mark. The term ‘Made in’ describes where products originate from. It denotes an association with the place of origin. Country of origin is a driver of consumer choice. According to research conducted by Future Brand in the year 2014, country of origin, design and manufacturer ranked higher than traditional drivers of choice like Price, Availability and Style. ‘Made in Kenya Brand Mark’ signifies that our products are unique, authentic and of high quality.

Objectives of the Made In Kenya Initiative

Enable the implementation of section 155 of the Public Procurement and Asset Disposal Act 2015 which gives preferential procurement to manufactured articles, materials and supplies partially mined or pro-duced in Kenya or, where applicable, have been assembled in Kenya.

Strengthen Kenya’s position as a Made-in country Brand in light of the Big Four Development Strategy where the local manufacturing sector has been marked as a priority sector. This will go a long way in positioning Kenya as Africa’s Industrial Hub.

Enable consumers locally and abroad immediately identify a product as Kenyan and associate the product with quality and authentic Kenyan value.

Made in Kenya

Brand Identity and Tagline The Made in Kenya Mark is a visual symbol that will easily identify products that are made in Kenya. It is a registered trade mark and can be applied on the product, packaging, websites, social media and advertising. The marks have been copyrighted and are in the process of being patented at KIPI. Kenyan products will be identified as follows using the same mark which has three (3) variations:

GROWN IN

proudly

• Made in Kenya - For Manufacturers • Grown in Kenya - For agricultural Products • Proudly Kenyan - For Services

the Made In Kenya brand mark The Made In Kenya Brand Mark has been created to make a statement that evokes emotional ties, to identify Kenya’s exports as well as those sold locally. Kenya exports high-value products such as Coffee, Tea, Textiles and Horticulture. By labelling the products with the mark, this will not only make people recognize Kenyan products, but also make them competitive, inspire creative excellence and show genuine integrity that adds real value to all our customers. We say that our products are extra special, add this to the fact that our Kenyanness exudes in every aspect of our work, and you can see that the brand reflects the best of Kenya’s originality, creativity, and integrity.

Made in Kenya

The Made In Kenya Brand Mark contains symbols adopted from the Kenya Coat of Arms and is aligned to the country identity: 1. The big sphere in the Centre of the logo represents the unity of the Country that we all speak with One Voice. 2. The small brown dots around the central sphere stand for the land and represent all the 47 counties together. 3. The black bars represent the people of Kenya. 4. The red circle stands for our passion and pride 4.1 As we move in a positive direction 4.2 Communications with the world, through the gold arrows. 5. The small dots around the external sphere represent every Kenyan in the world – 2 colours for both male and female. 6. The complete unity logo represents the Kenyan culture and heritage.

ONE VOICE

COUNTIES

THE KENYAN COMMUNITY

4.1 PASSION & PRIDE 4.2 POSITIVE DIRECTION FORWARD

5 6

THE PEOPLE OF KENYA

CULTURE & HERITAGE

Why enterprises should brand their products with the Mark

Access to government procurement services

Access to ﬁnancing

One of the beneﬁts to be enjoyed by members who adopt the Made in Kenya brand mark is that they will be entitled to preferential procurement for manufactured articles, materials and supplies partially mined, produced or assembled in Kenya as guided by section 155 of the Public Procurement and Asset Disposal Act 2015. Since government is the largest buyer of goods in Kenya, manufacturers will be in a position to take advantage of this opportunity and secure increased business.

Access to financing in conjunction with our key stakeholders in the financial services sector and development partners, the MIK team will identify existing opportunities to access financing in the form of credit facilities at discounted rates as well as access to grants. This will allow them to access much needed financial resources to carry out their operations smoothly. We shall do this by looking out for opportunities, mapping them out and sharing with the adoptees.

Access to promotional services

Access to training services

Made in Kenya Adoptees will enjoy promotional opportunities in order to improve market penetration and sales, as well as better reach and target communication with their publics. These promotional services include advertising and placement in prime traditional and digital media spaces, branding and package design for products, as well as the opportunity to participate at niche expos especially in the international market.

Adoptees will get the latest training on branding, reputation management, sales management, media relations and negotiation skills. This wealth of information will help overcome previous information barriers and help these organisations increase their bargaining power in the market, while positioning themselves favourably vis a vis external competition. In addition, adoptees will be trained on how to effectively use the made in Kenya toolkit, and there will also be access to sector speciﬁc trade information packs and dedicated business counsellors to assist the adoptees when required.

Made in Kenya

Application for the Made In Kenya brand mark Adoption and Approval Process STEP

Evaluation of applications by the Made in Kenya Ofﬁce.

01 Upon satisfactory veriﬁcation, the Made in Kenya Committee will approve the application.

STEP

03 They will then be sent log-in details to access the adoptee zone where they will be able to download the Made in Kenya Brand Mark and enjoy other exclusive beneﬁts of the initiative.

STEP

02 The applicant will be notiﬁed and will be required to sign the terms and conditions of usage of the mark.

STEP

Made In Kenya Adoptees Chandaria Industries Chandaria Industries was established on 1st May 1964. The company started out as a small Tissue Converting operation and today is the largest Tissue and Hygiene products manufacturer in Kenya, East, and Central Africa. It is also the only Tissue and Hygiene products manufacturer in Kenya that manufactures 100% of their products in Kenya. Chandaria Industries are the largest recycler of paper waste for tissue manufacturing, making it one of the most environmentally friendly and sustainable businesses in the region. https://www.chandaria.com/

Betatea Ltd Betatea is a tea processing company. The Out of Kenya Purple Tea by betatea Ltd is a specialty tea and it is renowned for its high levels of antioxidants. The speciality tea is 100% Natural and with Low Caffeine. The caffeine content is less compared to that of black or green tea and loaded with health properties. https://www.betatea.co.ke/

Made in Kenya

Alive and Kicking Alive and Kicking is the world’s only not-for-profit ball manufacturer. Alive and Kicking provides ethical jobs for people from communities facing disadvantage. Alive and Kicking also donates locally made durable balls across communities and sport organizations. https://aliveandkicking.org/about/

Burn Manufacturing BURN launched its first full manufacturing facility in Kenya – in 2014. The facility is solar powered and currently has a capacity of 45,000 stoves per month and employs over 400 people. BURN manufactures first of its kind, vertically integrated modern stoves and they are also designed to be fuel efficient. https://burnstoves.com/

APT Commodities - Jambo Chai APT Commodities Limited is a fully privately owned Kenyan tea trading company (SME) that is based in Mombasa, Kenya. The company operates in the global export of bulk tea from Kenya. APT commodities packages and distributes variety of tea including Jambo Chai – Black Tea, Jambo Chai -Instant Tea with creamer and sugar Sachets. http://www.aptteas.com/

Vivo Activewear Vivo is a fashion retail brand based in Kenya that has been in operation for ten years. Vivo makes affordable and great quality pieces targeted towards women. Vivo Women has a manufacturing and designing hub right in Kenya and makes use of local textile tailors to make the designs. https://shopzetu.com/collections/vivo www.vivowoman.com

Made in Kenya

Azu’s Leather Azu’s leather is a company that deals in handcrafting hand beaded and full grain leather products. Azu’s Leather was formed in 2011 and is based in Nairobi. They create jobs for over 40 Kenyan Artisans. Azu’s products are stocked in Kenya, The East African region, Germany, Canada USA among other countries. https://azusleather.com/

Labtech Innovations masks HEAD COVERS, SHOES COVERS, as well as similar products for the medical industry such as coveralls , Aprons and Thermometers.

Kappa Chai Njeru Industries Ltd is the largest family Owned tea estate. Tea grown by Njeru Industries estates are top quality grown in high altitudes free of pesticides. Njeru Industries is Kenya’s top producer of speciality teas. http://www.njeruindustriesltd.com/index.php

Mahogany Organics Mahogany Organics Africa is a Kenyan Based Haircare Company. Mahogany Organic’s Product line is made using the all-natural, high quality ingredients. https://mahoganyorganics.co.ke/

Rosebee Honey Rosebee honey extracts single varietal honey straight from the beehive. The company is based in Kenya and offers a variety of honey products including; beeswax, propolis and flavored honey. Honey from rosebee honey is 100% raw and natural. https://www.rosebeehoney.com/

Made in Kenya

Totosci cables Totosci Ltd is an electronics company based in Kenya. Totosci Ltd makes and sells new USB Cables for Charge and Data Transmission. Totosci also sells quality recycled USB cables made from cables that have been damaged or discarded. http://www.cables.totosci.com/

Mamaz Spices Mamaz pices is a local brand that makes garlic and ginger spices. Through value addition mamaz spices has been able to formulate products that are organically made and have medicinal value. https://mamazspices.com/

O’bao O’bao is an organic skincare and natural food products brand. The brand fully utilizes components from the baobab fruit and maximizes the plants potential for food and skincare through value addition. https://www.elekea.co.ke/

Nea By Nature Nea by nature is a Kenyan cosmetic line manufacturing products from 100% natural ingredients. https://lushleyproducts.com/

Made in Kenya

Clean Haven Clean haven is a brand under Manutratech Industries. Clean haven provides a wide range of household products including: liquid detergents, anti-bacterial hand wash, Hand Sanitizers. https://manutratech.com/

Harvest of Sunshine Harvest of sunshine is an all-natural Kenyan Hair care brand making use of natural oils, butters, and naturally derived preservatives. https://harvestofsunshine.com/

Samwa Natural Foods Samwa Natural Foods processes unique spreads, condiments, snacks, gluten-free flours. The products are targeted towards the health conscious. The natural ingredients used are sourced from small-holder farmer groups in Kenya. https://samwafoods.co.ke/

Caliber Foods Caliber Foods Ltd is a high growth food processing company based in Nairobi, Kenya. Through utilization of modern food technology, caliber foods have successfully created innovative food solutions within the industry. Their products range from Ready to Eat rice to authentic, flat breads, Among other baked goods. http://caliberfoods.co.ke/

Made in Kenya

Green Pencils Green Pencils Ltd is an Innovative Green Manufacturer founded in 2012. Unique. Each looks completely different from the others and they last longer, i.e. write longer than other pencils. Green Pencils intends on incorporating a seed on their environment-friendly pencil. When the pencil becomes to short to use it can be planted and grow into a tree. https://www.greenpencilsltd.co.ke/

Osho Chemicals Osho Chemicals is the leading Manufacturer, marketer and distributor of Crop protection, Animal Health Products, Public Health, Industrial Chemicals, Farm Equipment, allied products and services. Osho Chemicals have customers in the East, Central and Southern Africa. They are committed to excellence by providing quality products at an affordable price. https://www.oshochem.com/

Njeru Industries-Angies Tea Premium Kenyan Company that offers quality purple and green tea. https://www.njeruindustriesltd.com/

Jeilo Collections JEILO Collections is a social enterprise and manufacturer of high quality contemporary handcrafted leather & textile gift items and accessories with Afrocentric finishing. https://jeilocollections.com/

Design 365 Design365 creates everyday classy contemporary personal / home fabric accessories. They are Inspired By Kenyan culture and their products are a representation of that. http://design365.co.ke/

Made in Kenya

Eden Leather Eden is a creative collaboration of a small team of craftsmen based in Nairobi – Kenya. Eden leather produces hand made goods that are unique and affordable. https://edenleather.africa/

NipNap Diapers Nip nap diapers manufacture Premium Hygiene products in Kenya. Nip Nap diapers offer advanced leak protection, comfort and extra absorbency that locks away wetness for up to 12 hours of overnight protection. https://www.nipnap.co.ke/

Kaya Nuts Kaya Nuts is a Local flavoured nuts processing company. Kaya nuts are available in various aromatic flavors including mint spiced, cayenne lemon and salted https://kayanutsafrica.com/

Ranks Leather Ranks Leather is a leather goods manufacturing and social enterprise company, specialized in making leather footwear and accessories. Ranks Leather range of products include: Leather shoes, Leather wallets, Belts, Handbags, among others. https://ranksleather.co.ke/

Made in Kenya

Mwanzi Soko Mwani Soko specializes in authentic handmade products such as bags and baskets.

Grounded Grounded is a Kenyan manufacturing company that was founded in 2016. The company manufactures safe and nontoxic cleaning products They are also the brand behind Booch, an all-natural line of probiotic drinks. https://grounded.co.ke/

Farm Engineering Industries Ltd (FEIL) Farm Engineering Industries (FEIL) is a Leading manufacturer and Distributor of farm equipment and machinery. The company has a total of over 30+ years’ experience in trailer building. Some of their heavy-duty machinery that they manufacture include tractors, trailers, excavators and planters. https://feil.biz/

Khangadelic Khangadelic is a Kenyan contemporary Clothing and accessories brand. Their designs are greatly inspired by Kenya’s colorful and vibrant coastal culture. https://khangadelic.business.site/?utm_source=gmb&utm_medium=referral

Made in Kenya

Newline Furniture Newline Limited is a Kenyan company that specializes in custom quality furniture and interior design products. Products created by this brand are designed and assembled in Kenya using state of the art machinery. https://newline.co.ke/

Malaika gifts Malaika gifts and crafts is a Kenyan handcraft brand specializing in unique gift items for household and daily use. Their products are made from 100% Kenyan raw material like stone and wood and local fabrics such as kikoy, kanga & Maasai shukas. https://malaikagifts.co.ke/

Made in Kenya

For more details visit: http://madeinkenya.brandkenya.go.ke/

1st & 16th Floors, Anniversary Towers, University Way P.O. Box 40247 - 00100 Nairobi, Kenya. Tel: +254 20 222 85 34-8 Fax: +254 20 222 85 39, 221 80 13 Cellphone: +254 722 205 875 • +254 734 228 534 4th Floor, NHIF Building, Ragati Road, Upper Hill P.O. Box 40500 - 00100 Nairobi. Tel: +254 20 271 523 6/7 Email: chiefexe@brand.ke • Website: www.brand.ke