Kenya's Expo 2020 Dubai Briefing - 09

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Kenya dominates at the 2021 Dubai Run as Yegon, Jeptoo and Jepkosgei win Kenya’s Bethwel Yegon and Prisca Jeptoo were crowned the Men and Women’s Champions of the 2021 Dubai Run. Kenya continued its winning streak with Janet Jepkosgei commonly known as ‘Eldoret Express’ who won the Women’s 5km race.

PHOTO: Bethwel Yegon (R) Jonathan Mayio (L) who placed 1st and 2nd respectively at the 10km Men’s Run

Feel the Energy

Expo Dubai Weekly Brief - 09

PHOTO: Winner of the 10km Women’s Run Prisca Jeptoo

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PHOTO: Winner of the 5 km Women’s Run Janet Jepkosgei The 2021 Dubai Run began at the iconic Sheikh Zayed Road at 0600 hrs on 26th November 2021. The Run attracted over 150,000 participants from different nationalities across the world. Participants were able to choose from 3 distances: 3 km, 5km and 10km.

True to its theme, ‘Feel the Energy’, Kenya continued to showcase its dominance in the World of Athletics.

Jonathan Kiplimo Maiyo, who set his personal best time of 2:04:56 at the 2012 Dubai Marathon came in second at the 10km Men’s race. Africa’s fastest man Ferdinard Omanyala who led the delegation of Kenyan athletes to Dubai, completed the 5km race in eighteen (18) minutes.

Other Kenyan athletes who participated in the Dubai Run include Four-Time World Champion and Double Olympic Champion Ezekiel Kemboi and 2021 and 2010 Nagpur Half-Marathon winner Hellen Nzembi.

Mr. Jas Bedi, Chairman of Kenya Export Promotion and Branding Agency (KEPROBA) and Commissioner General, Kenya Section at Expo Dubai Dr, Wilfred Marube took part in the 10 km race and run slightly over an hour at 1:05:00.

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PHOTO: Chairman KEPROBA, Mr. Jas Bedi ( L )& CG Kenya Section at Expo Dubai ( R )Dr. Wilfred Marube celebrate finishing the 10km race

PHOTO: Kenyan Champions at the Finish Line with Chairman KEPROBA Mr. Jas Bedi (3rd from left) and CG Kenya Section at Expo Dubai Dr. Wilfred Marube (4th from left)

Expo Dubai Weekly Brief - 09

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The Kenyan Pavilion welcomed 9,198 visitors between 23rd to 30th November 2021. The Kenya Pavilion has received a total of 91,015 visitors (as of 30th November 2021) since the Expo began on 1st October 2021.

23rd November 2021 Kenyan Athletes visit Jumeirah English Speaking School Kenyan athletes were invited by organisers of the Dubai Run to give a talk to students of Jumeirah English Speaking School (JESS) in Dubai. The athletes arrived at the school at 10:00am and were met by the Dubai Tourism Officials and the School Management.

The athletes met with about seventy (70) children from the school and took part in an engaging Q &A session. The students enquired on the daily life of an athlete, their diet and nutrition plan, training schedules, how athletes manage pressure when participating in an event and what’s required of athletes once faced with an injury.

PHOTO: Kenyan athletes at the Jumeirah English Speaking School

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Expo Dubai Weekly Brief - 09

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PHOTO: Students at Jumeriah English Speaking School Visit to Armela Farms The Chairman, Kenya Export Promotion and Branding Agency, Mr. Jas Bedi accompanied by Kenyan journalists from various print and media stations visited Armela Farms. Armela Farms is run by a Kenyan family who have setup hydroponics farming systems which involves growing crops without soil by using mineral nutrients solutions in an aqueous environment.

Armela Farms is a large-scale commercial producer, packer and distributor of water-grown Lettuce and Kale in UAE. The company currently supplies to major retailers in the UAE Region and is eyeing multinationalities.

The United Arab Emirates imports upto 99% of its agricultural products. KEPROBA Board Chairman, Mr Jas Bedi remarked that “This spells huge opportunity for Kenyan farmers as the UAE region relies heavily on agricultural inputs” The company is opening up the opportunities for Kenyan farmers who want to export to the UAE market. The company hopes to sign partnerships with Kenyan agricultural firms participating in the ongoing Expo 2020 Dubai.

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PHOTO: Kenyan journalists at Armela Farms with Ms. Rachana Shah (centre), Director of Armela Farms

PHOTO: Armela Farm Produce

Expo Dubai Weekly Brief - 09

Hon. Kanini Kega visits the Kenyan Pavilion The Commissioner General, Kenya Section at Expo Dubai and Chief Executive Officer Kenya Export Promotion and Branding Agency Dr. Wilfred Marube hosted the Chairman of the Budget and Appropriations Committee and Kieni Member of Parliament Hon. Kanini Kega.

Hon. Kanini Kega also visited the Rwandan, Ugandan and UAE Pavilions. The visits mainly focused on acquainting with the region/pavilions to explore commercial opportunities and create linkages in the target markets.

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PHOTO: CG Kenya Section Dr. Wilfred Marube( L ) with Hon. Kega Kanini( R ) at the Kenya Pavilion

SPOUSES of Ambassadors appointed to UAE visit the Kenya Pavilion The Kenya Pavilion hosted the Spouses of the Ambassadors appointed to UAE. It was a momentous occasion as twenty-five (25) countries congregated at the Kenya Pavilion at ago. The Spouses belonged to the following nationalities: Germany, Italy, Niger, Nigeria, Norway, Oman, Panama, Rwanda, Saudi Arabia, Seychelles, Slovenia, South Africa, South Korea, Syria, Turkey, Guatemala, Colombia and Estonia.

The Spouses were impressed by Kenya’s Pavilion especially the showcase of M-Pesa that reaches the unbankable in the society by empowering the marginalized through financial inclusion. Additionally, the Spouses were impressed with the showcase of Kenyan tribes and our unity in diversity.

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PHOTO: Spouses of the Ambassadors appointed to UAE at the Kenya Pavilion

PHOTO: The Ladies loved the Made in Kenya ‘kiondos that they were gifted

Expo Dubai Weekly Brief - 09

26th November 2021 Kenya dominates the 2021 Dubai Run

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PHOTO: We are the Champions! Celebration of Kenya’s win at the 2021 Dubai Run

PHOTO: (From L-R) Team Kenya Jonathan Mayio, Ezekiel Kemboi, Ferdinard Omanyala and Bethwel Yegon pose with runners

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PHOTO: Feel the Energy! The Kenyan Team at the 2021 Dubai Run

Expo Dubai Weekly Brief - 09

28th November 2021 Dr Wilfred Marube Chief Executive Officer, Kenya Export Promotion and Branding Agency and Commissioner General, Kenya Section at Expo Dubai met with Representatives from UPS to discuss various areas of collaboration. The UPS Delegation comprised of Christina Struller: Vice President, Public Affairs, ISMEA Region (India Subcontinent, Middle East and Africa), Gregory Goba-Ble, UPS Vice President of Africa, Caroline Kiunga, Community Relations Manager, UPS Foundation, ISMEA region.

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PHOTO: CG, Kenya Section Dr. Wilfred Marube meeting with the UPS Delegation

30th November 2021

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PHOTOS: Visitors sampling Kenyan Coffee at the Kenya Pavilion

Expo Dubai Weekly Brief - 09

Programme for Kenya’s participation at Expo Dubai

NOVEMBER 2021 NO ACTIVITY DATE VENUE th 1 Run with the 26 November From Jebel Ali to Jumeirah; 2021 Champions, Dubai Run Downtown to Dubai Creek,

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DECEMBER 2021 NO ACTIVITY DATE VENUE th 1 Kenya’s Jamhuri Day 12 December Kenya pavilion Celebrations 2021

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Kenya’s Innovation 14th December Business Connect Centre, Business Forum 2021 Abudhabi Hall , 2.30 pm to 5pm ICT and Education 15th December Venue BCC- Abudhabi Hall Business Forum 2021 9:00 a.m. to 1:30 p.m

NO ACTIVITY 1 Service Business Forum

JANUARY 2022 DATE VENUE th 9 January Business Connect Centre, Abudhabi 2022 Hall ,

Tourism Media Forum

2.30 pm to 5pm 9 January Business Connect Centre, Dubai 2022 Meeting room

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Tourism Destination Training Forum

0900hrs to 1330hrs 10th January Business Connect Centre, Abu Dhabi 2022 Hall,

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0900hrs-1330hrs Thematic Business Forum on Oppor- 11 January DEC Hall 1A North tunities in Travel and Connectivity 2022

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Speaker -Dr Betty Radier of KTB Round Table Media and Travel Trade 12th January Business Connect Centre, Dubai Forum 2022 Meeting room,

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Tourism & Hospitality Forum

9am-1pm 12th January Business Connect Centre, Abu Dhabi 2022 Hall

Textile Business Forum

9AM-1.30PM 18 January Business Connect Centre, Abu Dhabi 2022 Hall,

Manufacturing Business Forum

9am-1.30pm, 23 January Business Connect Centre, Abu Dhabi 2022 Hall,

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0900hrs to 1300hrs

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Expo Dubai Weekly Brief - 09

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FEBRUARY 2022 ACTIVITY DATE Thematic Business Forum on 1st February 2022 Opportunities in Health and Wellness Speaker - Hon. CS Mutahi Kagwe, CS, Ministry of Health Kenyan beverages (Tea and 1st February 2022 Coffee) forum Healthcare

Business 3rd February 2022

VENUE DEC Hall 1A South

DEC 2A South Hall, 10am-10pm Business Connect Centre, Abu Dhabi Hall,

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Universal Forum

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Flower Business Forum

14 February 2022

9am-1pm DEC Hall 2A South

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Country Business Briefing Kenya’s National Day of Honour Kenya Cultural Day

16th February 2022 16th February 2022 18th February 2022

Kenya Pavilion Al Wasl Plaza DEC Hall 2A South

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Meat and meat products forum

20th February 2022

Business Connect Centre, Abu Dhabi Hall,

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Food Security Business Forum

22nd February 2022

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Vegetable, Fruits, and Nuts Forum 27th February 2022

1430hrs-1700hrs Business Connect Centre, Abu Dhabi Hall, 9am-1pm DEC Hall 2A 10am-10pm

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MARCH 2022 ACTIVITY DATE Blue Economy Business Forum 24th March 2022

VENUE Business Connect Centre, Abu Dhabi Hall, 9am -2pm, Confirmed

Kenya Trade Fair to exhibit Kenyan products at Dubai Global Village (DGV) throughout the Expo period Note: The program is a live document and is subject to change

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Expo Dubai Weekly Brief - 09

Media Opportunities 1.Kenyan family sets up hydroponic farming systems in Dubai https://www.youtube.com/watch?v=fuQU0HZkktc

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2.KEPROBA plans to launch warehouses in Africa https://www.youtube.com/watch?v=UwFhcXnZ4uI

3.Chairman, KEPROBA and Commissioner General, Kenya Section-Expo Dubai Interview with Mandy Keegan VC Expo2020 https://f.io/vLIRpb5B

4.Dr. Wilfred Marube’s Interview, Commissioner General, Kenya Section-Expo Dubai-2021 Dubai Run https://www.youtube.com/watch?v=kGO6jNRGV7Y

5.Ezekiel Kemboi’s Interview-2021 Dubai Run https://www.youtube.com/watch?v=uYdfLUSDSOY

6.Janet Jepkosgei’s Interview-2021 Dubai Run https://www.youtube.com/watch?v=hQ1nyxBPqCA

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Expo Dubai Weekly Brief - 09

CALL TO PARTICIPATE AT EXPO 2020 DUBAI Kenyan companies are encouraged to participate at the Expo Dubai 2020. Follow the link to find out more https://kenyaexpo2020.co.ke/participate-2/

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How to Participate in Expo 2020 Dubai Expo 2020 Dubai opens its doors and welcomes the world to the World’s Greatest Show - A time to create, collaborate and innovate.

As we embark on the Expo 2020 Dubai, we are delighted to welcome you to the Kenyan Pavilion. Join us as we tell our story and showcase what Kenya has to offer to the world.

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Expo Dubai Weekly Brief - 09

Help Desk The official Kenya participation website is https://kenyaexpo2020.co.ke/ For more information contact the following: Description of Service 1. Commissioner General

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Contact Person Dr. Wilfred Marube

Email chiefexe@brand.ke

2. Kenya Pavilion Director

Austin Macheso

Amacheso@brand.ke

3. Accreditation Process

Edgar Mutua

Emutua@brand.ke

4. Visa Application Process

Samwel Rere

Srere@brand.ke

5. Investment Support

Pius Rotich

rotichp@invest .go.ke

6. Exhibitors Support

Hilda Ogada

Hogada@brand.ke

7. Programming Coordination and Support

Celestine Rono

Crono@brand.ke

8. Stakeholder Liaison

Floice Mukabana

Fmukabana@brand.ke

9. Branding, Marketing and Communication

Maureen Mambo

Mmambo@brand.ke

10. Media Support

Joanne Wanjala

Jwanjala@brand.ke

11. General Enquiries

Duty Officer

expodubai2020@brand.ke

12. Partnerships and Sponsorship Christine Sitawa Opportunities

Csitawa@brand.ke

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Website: https://kenyaexpo2020.co.ke/ Email:expodubai2020@brand.ke

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