KENYA'S C FFEE SECTOR
@MakeitKenya
www.makeitkenya.go.ke
2
OVERVIEW Kenyan coffee is renowned worldwide for its exceptional quality, unique flavor profiles, and strong, aromatic characteristics. It is predominantly grown in the high-altitude regions of Kenya, benefiting from the country's equatorial climate, fertile volcanic soil, and meticulous cultivation techniques.
@MakeitKenya
www.makeitkenya.go.ke
3
KEY
CHARACTERISTICS FLAVOR DIVERSITY: Kenyan coffee is celebrated for its diverse flavor spectrum, including bright acidity, fruity notes (such as citrus and berry), floral undertones, and a full-bodied, robust taste. UNIQUE PROCESSING: The coffee cherries are often processed using the washed method, which contributes to the clean, bright taste and sharp acidity that Kenyan coffee is famous for. ARABICA VARIETALS: The primary coffee varietals cultivated in Kenya include SL28, SL34, and Ruiru 11, all of which contribute to the distinctive flavors and quality. STRICT GRADING: Kenyan coffee undergoes meticulous grading, with AA and AB grades being the most sought after, reflecting the size and quality of the beans.
@MakeitKenya
www.makeitkenya.go.ke
COFFEE RETAILERS
4
MARKET REACH
Kenyan coffee has a broad market reach, appealing to a wide range of consumers and businesses. Its global reputation for excellence has allowed it to penetrate various market segments: Specialty coffee roasters: High-end roasters worldwide source Kenyan coffee for its unique and exceptional flavor profile, making it a staple in specialty coffee shops. Coffee retailers: Major coffee retailers, both local and international, stock Kenyan coffee on their shelves, catering to consumers seeking premium coffee experiences. Direct trade: Some coffee producers in Kenya engage in direct trade relationships with foreign buyers, promoting transparency and better prices. @MakeitKenya
www.makeitkenya.go.ke
5
EXPORT
Kenyan coffee exports have continued to grow due to its premium quality and global demand. Key points about Kenyan coffee exports include:
Volume:
1
Kenya exported
48,301.7 tonnes of coffee in 2022
2
3
4
Revenue Generation: Earnings from coffee rose from KSh 26.1 billion in 2021 to KSh 37.8 billion in 2022 Global reach:
Kenyan coffee has global appeal and is exported to the United States, the United Kingdom, Germany, Japan, and Australia.
Certifications:
Kenyan coffee producers have obtained certifications which further expand market access and appeal to ethically and environmentally conscious consumers.
@MakeitKenya
www.makeitkenya.go.ke
Kenya Export Promotion & Branding Agency 1st and 16th Floor Anniversary Towers, University Way P.O. Box 40247 - 00100 GPO Nairobi, Kenya Tel. +254 20 222 85 34 8 Cell: +254 722 205 875 254 734 228 534 Fax: + 254 20 222 85 39 or 221 80 13 Email: chiefexe@brand.ke
@MakeitKenya
www.makeitkenya.go.ke