2026
CAMPAIGN RECAP Prepared for
Drive for Wishes is dedicated to bringing hope, strength, and joy to Utah’s children fighting critical illnesses. This month-long journey was more than a campaign. It was a tribute to more than 40 years of community, compassion, and the life-changing power of a wish.
Thank you for driving hope across Utah!
The Difference Your Partnership Made Thank You for Helping Put Hope in Motion Strong Auto Group helped bring Drive for Wishes to life, providing the vehicles and visibility that carried the Make-A-Wish Utah mission across the state. Three custom-wrapped vehicles gave the campaign a distinctive presence on the road, connecting communities, sponsors, and supporters with wish kids and families throughout Utah.
The Impact of Your Partnership Brought the Mission Into Local Communities The Drive for Wishes vehicles carried the wish-granting mission into communities across Utah.
Created Powerful Visibility Custom-wrapped vehicles displayed campaign and sponsor branding while generating awareness and support throughout the journey.
Connected Partners With Purpose Community wish events and campaign experiences created meaningful opportunities for sponsors and supporters to engage with the mission.
Shared Stories of Hope Media interviews, wish stories, and digital content helped more people experience the hope, strength, and joy of a wish.
You did more than power the vehicles. You helped carry hope across Utah.
The Impact of the Journey Drive for Wishes Lifetime Highlights With support from Strong Auto Group, the Make-A-Wish Cars carried hope into communities across Utah while creating statewide visibility for wish kids, families, and campaign partners.
102K
MILES TRAVELED
263
EVENTS ATTENDED
515 WISHES GRANTED
Thank you for helping every mile become an opportunity to inspire hope.
Media Impact Campaign History at a Glance Storytelling is essential to the Drive for Wishes campaign, and our media partners have access to personal interviews with wish families, donors, and volunteers.
1,311 DONATED PSAS
53M
AUDIENCE REACH
22
RADIO INTERVIEWS
WEB SERIES A parody series of the popular television show Cash Cab, Wish Cab pairs sponsors with the opportunity to ride in the Make-A-Wish Car answering trivia questions with an influencer host. Videos are shared throughout the Drive for Wishes campaign to help spread the word about partnerships and capitalize on influencer reach.
72
DIGITAL ARTICLES
32
TELEVISED SEGMENTS
8.2M SOCIAL MEDIA IMPRESSIONS
IN 2026
Wish Cab Featuring Brad Strong April 22, 2026
Watch on Instagram
10%
INSTAGRAM ENGAGEMENT RATE 12 shares | 586 views 4 shares | 909 views
LinkedIn Kickoff Post Highlighting Strong Auto Group April 7, 2026
25.7%
ENGAGEMENT RATE
The kickoff post earned a 25.7% engagement rate, generating 401 engagements and 371 clicks from 1,558 impressions. It demonstrated how mission-driven storytelling and strong community partnerships can inspire people to stop, click, and engage.
Thank You for Driving Hope Across Utah A wish can change a child's outlook. A family's journey. A community's future.
Because of your partnership, more Utah children and families experienced the life-changing power of a wish. Thank you for helping make wishes possible.
Prepared for
Summer Ehrmann Chief Development Officer Make-A-Wish Utah sehrmann@utah.wish.org Mobile: (775) 340-0145
I wish to be a superhero Carter, 9 genetic disorder
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