Major Events Journal
Insights from the Major Events Ecosystem
Destinations | Rights Holders | Expert Suppliers
About The Major Events Journal
The Major Events Journal is an authoritative international market profile publication reflecting the values, network, and business model of Major Events International (MEI). It is designed to inform, challenge, and shape decision-making across the global major events ecosystem.
Published annually and distributed in print at the Hosts & Federations Summit each June in Lausanne, alongside digital distribution to the full MEI international database, the Journal provides a trusted platform for insight, intelligence, and exchange between senior decision-makers.
Its purpose is to act as a definitive voice into the market, offering clarity, context, and perspective on how major events are planned, hosted, delivered,and evaluated in an increasingly complex global environment.
Contributors and Content Scope
Contributions will come from senior leaders across International Federations, Rights Holders, host cities, destinations, and expert suppliers within the global events ecosystem. Content may include
• Senior leadership interviews with strategic insight
• Sports property and event profiles in market context
• Venue and destination overviews aligned to host strategy
• Case studies highlighting lessons learned and best practice
• In-depth thought leadership on governance, sustainability, legacy, delivery, and industry trends
Rights Holders
Global event owners
Host Cities
World-class destinations
Suppliers
Trusted delivery partners
Example of Case Study
Author Profile & Format
• Includes a professional headshot and short biography
• Suitable for a one-page feature or extended three-page interview
What They Are
• Real-world examples of event, venue, or programme delivery
• Focused on strategy, execution, and measurable impact
• Designed to share practical insight with senior decision-makers
Articles
Format
• Includes author headshot and professional biography
• Suitable for a one-page insight or extended multi-page feature
• Designed for in-depth, editorial-style storytelling
What They Are
• Insight-led features exploring a project, venue, event, or strategic theme
• Focused on context, ambition, delivery, and long-term impact
• Written for a senior, global sports industry audience
Thought Leadership Interviews
Format
• Includes professional headshot and executive biography
• Presented as a Q&A or structured insight feature
• Suitable for one-page or extended multi-page interviews
What They Are
• In-depth conversations with senior industry leaders
• Focused on strategy, governance, innovation, and future outlook
• Designed to share informed perspective with a global sports audience
Content Guidance
All sponsored content is subject to editorial guidelines to ensure consistency, credibility, and alignment with the Journal’s non-advertorial approach.
Features may extend to up to four pages and contribute meaningful insight to the Journal and must not be too non-advertorial in nature.
Valued content will have a clear emphasis on best practice, case studies, hosting capabilities or future trends in line with the Journal’s technical instructions.
Commercial Terms
Participation in the Major Events Journal is offered through sponsored editorial features designed to support the production, distribution, and promotion of the publication.
Investment is based on the number of pages allocated to each contributor, allowing organisations to select the level of visibility and depth of content most appropriate for their objectives. Options range from single-page features suitable for interviews or short insights, through to extended multi-page features enabling more detailed contributions. All prices listed are exclusive of VAT. Payment terms and booking confirmation will be agreed upon confirmation of participation.
Best for detailed interviews, specific subject overviews or insights
Premium Feature £6,250 Deeper strategic narrative with expanded visuals (the single-page cover to introduce the piece and 3 Pages )
Additional Pages £900 Added to any booked package (maximum 2 additional pages)
Assistance with crafting your case study, article or thought leadership submission can be via a call with an expert external support author from £625 depending on the scope of the task.
Headline Sponsorship
£15,000 Available on an exclusive basis for one of the three key major event communities : Host Destinations, Rights Holders, or expert delivery organisations.
Content Options Include
• Welcome Letter
• Senior Leadership Interview
• An additional feature article aligned withthe sponsor’s strategic objectives Marketing and Communication Support includes:
• Branding on front cover of the Journal
• Branding at the Summit
• Annoucement in social media
• Additional copies available in hard copy
• Bespoke email campaign post the Summit
