Centre for Creativity Overview

THE THE

DEVELOPMENT

OF CULTURAL AND CREATIVE SECTOR

CENTRE FOR CREATIVITY INTERDISCIPLINARY PLATFORM FOR

Design and Visual Arts

Music

Software and Games

Video and Film

Arts and Cultural Education

Archives, Libraries and Cultural Heritage

Architecture

Performing Arts and Artistic Creation

Books and Publications

Radio and Television

Advertising

MISSION The Centre for Creativity (Center za kreativnost, or CzK) is an interdisciplinary networking, presentation, and development platform for the cultural and creative sector (CCS) in Slovenia. Its programmes help enhance the sector's social and economic value while forging stronger ties with the business and other sector's. Together with grants from the Ministry of Culture, it forms a supportive framework for the sector's development.

The Centre for Creativity supports and presents activities that take shape at the intersection of different creative disciplines, art, experimentation, market, entrepreneurship, and business, and have not yet received a system-wide public funding. We promote interdisciplinary and cross-sector co-operation and the development of projects that are commercially viable, increase added value and aim to resolve social problems or contribute to social progress and welfare.

From the Tunel 29 – Design for a Post-Apocalyptic World exhibition, Project Space MAO, 2020.

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Cz K M I S S I ON

Visit us!

PHOTO: JANEZ KLENOVĹ EK

For in-person visits, the centre has set up offices in Ljubljana and Maribor. Please give us an advance notice at info@czk.si.

We are looking forward to your visit!

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CzK creates the supportive environment for Slovenia's creative sector, based on six programme strands.

CE N TRE FO R CR E AT I V I T Y

GOALS AND PR

PRODUCT AND SERVICE EDUCATION DEVELOPMENT

NETWORKING AND INTERNATIONALIZATION

by encouraging cooperation among the creative sector, businesses, the economy, and private and public sector.

for the development of entrepreneurial and specialised creative know-how and other skills aimed at the creative sector's growth and the transfer of creativity into the economy and other sectors.

aimed at the establishment of a network of partner organisations, at bringing together stakeholders from the creative and other sectors in Slovenia and at promoting the penetration and visibility of Slovenia's creative sector abroad.

Our trainings, conferences, lectures, workshops, mentorships, and consultations on how to apply to CzK grants have helped more than one thousand participants: creatives, creative companies, producers, cultural managers, creative mediators, entrepreneurs, and professionals working in private and public organisations.

Together with our partners from Slovenia and abroad we have organised a series of international presentations of Slovenia's creative professionals from the fields of architecture, design, music, visual art and heritage and participated in key internationals fairs and events, among them Milano Design Week, Vienna Contemporary, and Maison & Objet in Paris. We have established several partnerships within European projects and platforms aimed at creatives from various sectors.

“Promotion of Creative Cultural Industries – Centre for Creativity ” calls for applications conducted by the Ministry of Culture has up until 2020 provided 115 projects and businesses with funding in the total amount of 2,9+ million Euros. By 2022, creatives will have received subsidies in the total amount of 5.3+ million Euros, of which 65 % will have been allocated for the Eastern Cohesion Region. Additional stimulus is provided by the CzK Platform through the productions and co-productions for the development of innovative products, services, projects, and programmes.

CEN T R E FOR C R E AT I V I T Y

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ROGRAMME STRANDS RESEARCH

ONLINE PLATFORM

PROMOTION

to gain a better insight into the creative sector's economic and social potential as well as needs in order to develop appropriate recommendations, support policies and programmes.

as the national entry point for creatives and seekers of creative solutions, presenting creative products and services and informing about opportunities and educational activities.

at home and abroad to achieve greater visibility and ensure that the wider audience is better informed about the importance and projects of the Slovenian creative sector.

The online platform contains presentations of 270+ creatives and mentors and has 1,300+ registered online users. In total, CzK website has been accessed by more than 190,000 visitors.

We have reached 1.500+ posts featuring CzK events and creatives in local and foreign media and have presented young Slovenian creative professionals through our media partners, pop-up stores and various other events and exhibitions.

We have conducted the most comprehensive statistical analysis of Slovenia's cultural and creative sectors in the 2008–2017 period, which forms the basis for the insight into the state and for further research of the sector.

CULTURAL AND CREATIV »The cultural and creative sector include all sectors whose activities are based on cultural values and/or artistic and other creative expressions, whether those activities are market- or non-market-oriented, whatever the type of structure that carries them out, and irrespective of how that structure is financed. Those activities include the development, the creation, the production, the dissemination and the preservation of goods and services which embody cultural, artistic or other creative expressions, as well as related functions such as education or management«1.

The Centre for Creativity's focal areas in these sectors are: architecture, advertising, design and visual arts, cultural heritage, archives and libraries, books and publishing, cultural and art education, music, performing and intermedia arts, media, software and games, film and audio visual activities, cultural tourism and other artistic creations.

1 The basis used in defining the activities of CCS is the definition laid down in the Regulation (EU) No 1295/2013, the Creative Europe Programme.

2 Gross value added (GVA) is the basic economic indicator and the fundamental measure of economic activity and success. Essentially, it represents the newly created value generated by a company within a year. Unlike gross domestic product (GDP), which is calculated for the overall economy, GVA is suitable for evaluating the performance or contribution of individual sectors.

10,5

ORGANISATION UNITS: EVERY 10TH COMPANY IS A CREATIVE COMPANY

7%

OF ALL PERSONS EMPLOYED IN SLOVENIA WORK IN CREATIVE ECONOMY

3,5 %

GVA2 PER CCS EMPLOYEE

2.964.164.438

VE SECTOR IN SLOVENIA

8,53 €

IS THE TOTAL AMOUNT OF REVENUE GENERATED BY CCS representing 2.7% of the revenue generated by the overall economy

GVA PER EMPLOYEE IN CCS GVA PER EMPLOYEE IN THE OVERALL ECONOMY

43.210 €

45.527 €

CZK PROG

GRAMMES

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CE N TRE FO R CR E AT I V I T Y

Biennial of Design Production Platform

The Centre for Creativity's numerous programmes build on the experience gained by the Museum of Architecture and Design in managing international production projects, among which the

Biennial of Design (BIO) is of key importance.

Currently designed as a collaboration process between designers and creators from other disciplines who develop alternatives to the existing systems,

BIO has shown that an experimental interdisciplinary process is conducive to creative research and innovation, making social or entrepreneurial possible in the first place.

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PHOTO: JANEZ KLENOVĹ EK

C zK PR OG R A M M E S

This is why today, CzK is the co-producer of this production part of the Biennial.

For BIO 26 in 2019, CzK supported the development of six multidisciplinary projects in which teams of designers and other creatives tackled the challenges related to institutions involved in the production and transfer of knowledge.

bio.sI

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CE N TRE FO R CR E AT I V I T Y

European Platform MADE IN – Narratives in Craft and Design

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CzK PR OG R A M M E S

PHOTO: JURE HORVAT

The relationship between the metal and the stone part of the elements in the Ratio series shows the proportion of metal contained in various ores.

The project was developed in cooperation between Mischer'Traxler design studio and stonemason Beno Ogrin.

MADE IN works at the intersection between design, research, and heritage to encourage co-operation and knowledge exchange between traditional artisans and modern designers. Promoting research of local crafts and organising workshops and residences, the platform brings together craftspeople, designers, researchers, curators, and theoreticians to discuss current issues related to heritage and production in today's society.

madein-platform.com

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CE N TRE FO R CR E AT I V I T Y

Creative Accelerator

monthly L J, MB and online

C zK PR OG R A M M E S

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The Creative Accelerator is a set of education sessions with entrepreneurial and specialized creative content, aimed at the creative ecosystem's various target groups and at the development of creative businesses in their various development stages. Our lectures, workshops and consultation sessions examine topics such as the development of creative ideas, preparation of business plans, successful project management, copyright protection, and brand building and marketing strategies.

PHOTO: JANEZ KLENOVĹ EK

Entrepreneurial and creative skills for various target groups and development stages.

czk.si/en/programme/creative-accelerator

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CE N TRE FO R CR E AT I V I T Y

Creative Incubator

C zK PR OG R A M M E S

PHOTO: JANEZ KLENOVŠEK

Photo: Radiator line, design: Dan Adlešič

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The programme is aimed at selected creative companies, organisations, and emerging businesses that are involved in CzK programmes and already have services with a clear potential, goals and visions, but still want to get a fresh perspective of their operations or are in need of specialised professional assistance to boost their operations.

The programme includes intensive workshops, an individual business analysis, and specialised consultation by experts from various fields including recommendations for the company's further development.

czk.si/en/programme/creative-incubator

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CE N TRE FO R CR E AT I V I T Y

Workshops for CzK Grants

Slovenia-w ide

C zK PR OG R A M M E S

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To support creative companies wishing to apply for the Ministry of Culture's grants the Centre carries out promotional activities for applicants: conferences presenting good-practice cases, networking events with mentors, presentations of calls and individual consultations across Slovenia, special topicoriented workshops and info points in Ljubljana and Maribor project offices, and other activities aimed at supporting applicants to submit their applications.

PHOTO: JANEZ KLENOVŠEK

Home at Arzenale: BIO 26 Shared Knowledge – Associated Projects, Dekleva Gregorič architects, Ajdovščina Underpass, Ljubljana, 2019.

PHOTO: JANEZ KLENOVŠEK

Individual consultation.

czk.si/en/programme/workshops-for-czk-grants

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CE N TRE FO R CR E AT I V I T Y

Skillshare

PHOTO: JANEZ KLENOVŠEK

CzK PR OG R A M M E S

Lara Bohinc, the internationally renowned jewellery designer, spoke about the career path opportunities available to designers today, and why she switched from designing jewellery to furniture design.

Skillshare: Lara Bohinc, December, 2018 and Bohinc Studio furniture exhibition.

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We organise lectures, personal consultations and networking events presenting professional experience and career paths of established creatives and entrepreneurs working in cultural and creative sectors, in order to promote the exchange of knowledge and enable insight into developments on global markets. The events so far have seen presentations by car designer Robert Lešnik, designer Lara Bohinc, visual artist Jasmina Cibic, fashion designer Nataša Čagalj, architects from Ofis Architects, Bevk Perović Architects and Sadar + Vuga Architects, digital services designer Kristi Hodak, businessman Andraž Tori, musician Nikola Sekulović, and others.

czk.si/en/programme/skillshare

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CE N TRE FO R CR E AT I V I T Y

Internationalisation

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Together with our network of partner organisations from various fields we ensure the creative sector's visibility in the international arena, attaching particular importance to architecture and design, and to creatives active in both. We regularly feature a national selection of contemporary design production in Slovenia, invest in new productions, and build a visibility profile of Slovenia's creative landscape for the international arena.

In 2019, our exhibition »We're Open!« made an appearance at Milano Design Week, the Maison & Objet furniture fair in Paris, and in the Kunsthall Oslo gallery on the occasion of the official visit of the President of the Republic of Slovenia with the King and Queen of Norway.

PHOTO: KLEMEN ILOVAR

PHOTO: JANEZ KLENOVŠEK

CzK PR OG R A M M E S

»Tunnel 29 – Design for a Post-Apocalyptic World« is a presentation of a group of selected projects that anticipate the future, specifically the post-industrial dystopia, and tackle it. The thirty products that dare to go beyond the present time were selected based on the open call for participation that has seen replies from more than 69 applicants with more than 100 products. czk.si/en/programmes

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CE N TRE FO R CR E AT I V I T Y

Made in Slovenia

Stellar by Wa—t DESIGN MASHONI FOR INDATA A modular luminaire designed with the context and time in mind.

April DESIGN AND PRODUCTION AKLIH A discreet and sophisticated umbrella stand.

Emina DESIGN KOBEIAGI KILIMS FOR LEJLA'S WORKSHOP, BOSNA Hand woven kilim rugs and pillowcases .

OTO sofa DESIGN TAK COLLECTIVE FOR KAUCH Oto’s characteristic shape brings a balance between clean design and comfort to any room.

Vulgaris vine studiolo DESIGN NINA KOŽELJ AND MANCA KEMPERL FOR VULGARIS WOODCUT A free-standing cupboard for storing vine, vine glasses and related accessories.

CzK PR OG R A M M E S

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Eclipse DESIGN AND PRODUCTION TILEN SEPIČ A wooden frame, light and shadow are brought together in this lamp.

Household textiles DESIGN AND PRODUCTION DAVID TAVČAR Bedclothes and other home products featuring lobsters.

Nico Less DESIGN STUDIO PRIMOŽ JEZA FOR DONAR A simple yet unique chair made from recycled felt.

Intended for local and international presentation, the Made in Slovenia brand and modular exhibition showcase products by Slovenian designers that are sustainable, innovative, ingenious, clear, functional, socially engaged and to a large extent also produced in Slovenia. The goal of our selection and the Made in Slovenia mark of excellence is to create a collection which will be recognized worldwide as an example of good design from Slovenia while at the same time promote the principles of sustainability and contribute to the cooperation between the creative and economic sectors. czk.si/en/made-in-slovenia-en

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CE N TRE FO R CR E AT I V I T Y

Fashion System

Annua l Inter nat iona l C onference s

CzK PR OG R A M M E S

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Each year, in cooperation with our partners, we organise at least one major international conference where we present good practice examples, business models, and strategies. Based on these examples, we establish development guidelines for various fields of the creative sector while considering the particular characteristics of Slovenia's environment.

The Fashion System conference in October 2019 brought together 30 experts in the field of the fashion industry and fashion media from more than 10 countries and 20 currently most visible local fashion brands, who presented their good practice examples and niche business models ranging from street fashion to sustainable concepts.

PHOTO: GREGOR SALOBIR

Maribor Fashion Walk, at E2RD gallery with Bojana Kovačič Zemljič and Špela Štamol, October 2019.

czk.si/en/programme/fashion-system

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CE N TRE FO R CR E AT I V I T Y

Pop-Upstart

PHOTO: BONINO ENGLARO

C zK PR OG R A M M E S

PHOTO: JANEZ KLENOVŠEK

Pop-Upstart: Nimaš izbire and We Are Lena, February 2019.

Pop-Upstart: Fuga and Lantern Collective, October 2018.

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Pop-Upstart is a series of events in our project office in Maribor that presents young Slovenian creatives working in different fields of the creative sector, enabling them to present their work to the wider audience. We particularly encourage their entrepreneurship by promoting their innovative, sustainable, and well-designed products. Our past presentations include numerous brands and young creative collectives, among them Lantern Collective, Fuga, Cup of Tea, JNŽ, We Are Lena, Alja Horvat, Zulu Zion, Pirate Piška, Kiss the Future, LYC, David Tavčar, Jona Bednjanec, and others.

czk.si/en/programme/pop-upstart

CZK PART NE

TNER ETWORK

32 The CzK partner network includes organisations from various fields of cultural and creative sector. Their visions and programmes contribute to the creation of the national support environment for the development of the creative ecosystem in the Republic of Slovenia. Committed to offering cooperation, integration, and support to creatives, we co-create good practice examples and provide recommendations for the development of local and national policies as well as promote the sector at home and abroad. CzK will commit more than â‚Ź 1.5 million by 2022 for the development of programmes through which the network members will support creatives from various sectors.

CE N TRE FO R CR E AT I V I T Y

Pekinpah

Brumen Foundation

Centre for Creative Industries Maribor

Big

Institute for Transmedia

Theatre Glej

Beletrina

Ra

Cz K PA R T N E R N E T WOR K

Hiša!

Prostorož

Asociacija

Film Factory

Society SOTO

Nova Gorica University

avnikar Gallery Space

Motovila

Zvereene

Photon Gallery

Maribor Art Gallery

SIGIC

Poligon

Outsider

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CZK PARTNER NETWORK PROGRAMMES CzK partner network programmes focus on education, integration, and interaction with creatives across various fields of the creative and cultural sectors.

Programmes carried out by partner organisations constituting the partner network address the challenges, deficits, and current problems of Slovenia's creative sector. In many cases, CzK partner network programmes provide support to creatives for their own development programmes, they serve as a useful stepping-stone, and to many creatives they represent the first contact with foreign business environments and opportunities in the international arena.

PHOTO: BOŠTJAN SELINŠEK

PHOTO: MITJA KURET

Prostorož, Urban Academy: Creative quarter Barutana, Kamnik, 2020.

Hiša!, Academy for Creative Tourism (P.A.K.T.), 2020.

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CE N TRE FO R CR E AT I V I T Y

PHOTO: JANEZ KLENOVŠEK

PHOTO: JANEZ KLENOVŠEK

Film Factory, Projector, 2020.

SIGIC, Music Business 1.0 / MB: Sekulović vs.

Novak & Bradač + Beatpolar concert, 2019.

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Cz K PAR TN ER N ET WOR K PR OG R A M M E S

PHOTO: MANUEL CARREON LOPEZ

PHOTO: SARA REZAR

UGM, Art and the City conference, EKO 8, 2020.

Ravnikar Gallery Space, Vienna Contemporary, Vienna, 2020.

GRANTS FOR PR OF CREATIVE INDUSTRIES

A3

Funding: the Ministry of Culture of the Republic of Slovenia

ROMOTION CULTURAL CZK

A2

A1

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CE N TRE FO R CR E AT I V I T Y

The Centre for Creativity is the measure undertaken by the Republic of Slovenia to support the development of the creative sector in Slovenia through grants of the Ministry of Culture and the activities of the CzK Platform. From 2017 to 2022, the project is co-funded by the European Union through the European Regional Development Fund and by the Republic of Slovenia, and is carried out in two complementary strands: The Centre for Creativity Platform is run by MAO and carries out supporting activities for the development of the creative sector: it organises education and networking events, supports and fosters internationalisation, undertakes research, manages the online platform and is in charge of online offer and the promotion of cultural and creative sector.

The »Promotion of Creative Cultural Industries« grants are run by the Ministry of Culture of the Republic of Slovenia and provide funds for the development of creative businesses, projects and ideas, and for the promotion of stronger cooperation between the business and creative sectors. Depending on their development stage and approved projects creatives and entrepreneurs may receive grants ranging from € 15,000 to € 40,000:

A1 THE »PROOF OF CONCEPT« SEED PHASE

is intended for the testing and development of creative business ideas or prototypes before their release onto the market. Projects may be allocated up to € 15,000.

A2 THE »CREATIVE START-UP« PHASE

provides support to growth-stage companies of the creative sector and stimulates innovative development projects and international expansion. Projects may receive up to € 40,000.

A3 INTEGRATION OF CREATIVES AND BUSINESSES – THE »CREATIVE CONNECTOR«

promotes strategic partnerships between creatives and businesses from other sectors seeking to enlist the help of creatives and designers as well as design management and other creative services to restructure their processes, products or services, and to develop their own production and product brands. Projects may receive up to € 30,000.

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To buy products or find more about Trajna, contact them at info@ trajna.com.

Projects Funded in the Seed Phase

PR OJ EC T F UN D I N G

PHOTO: TRAJNA ARCHIVE

A1

Notweed Paper TRAJNA, SOCIETY FOR THE DEVELOPMENT OF SUSTAINABLE DESIGN

The testing of the business idea developed by the Trajna collective takes place at the intersection of design, entrepreneurship, and environmental protection. Trajna are involved in the design, production, marketing, and distribution of new paper products made from invasive alien plants. Their primary motive in developing this brand is to promote the integration of invasive plants into the local environment and to offer to the modern consumer a paper that is low in carbon and wood-free. trajna.com

P R O JECT F U N D I N G

Urbana Vrana's tours are marketed in partnership with Ljubljana Tourist Board through Tripadvisor and on their own website.

Over the last year, their innovative guided tours were consistently rated as excellent or very good by Tripadvisor users, with an average score of 5.0 based on approximately 270 user ratings.

PHOTO: URBANA VRANA ARCHIVE

Projects Funded in the Start-Up Phase

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A2

Ptich: Slovenia Music Trips URBANA VRANA INSTITUTE

ptich.si

The members of the Urbana Vrana Institute, the masterminds behind the Ptich project as well as: Trips around Slovenia as well as their executive managers, run the “Ljubljana Urban Tours� label which offers alternative tourist tours of Ljubljana, such as a feminist, a punk, or a post-communist tour of Ljubljana, to name a few. Designed as music tours titled Ptich: Slovenia Music Trips, the spirit of these guided tours of Ljubljana is now carried forward to cover entire Slovenia. The tour guides are experts in musical heritage from the Neanderthal flute to the Laibach group. The tour destinations are places that are off the beaten track and dynamically flavoured with indigenous Slovenian music, both live and recorded.

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PHOTO: XVIDA ARCHIVE

Wireless charging station with sophisticated magnetic locking system.

Projects Funded in Connecting Creatives and Economy

PR OJ EC T F UN D I N G

A3

XVIDA, Magnetic Chargers for Smart Devices LEDCOM LTD. AND TAK COLLECTIVE

The magnetic charger represents an innovation in the field of smart device charging. It enables wireless charging of devices and magnetic locking with all Xvida's smart device cases, making the user experience significantly better compared to other competing products. The project was developed based on user requirements survey and the survey of innovation objectives. It involves technical product development, user experience design, and the study on the strategic use and creation of the label's visual language.

xvida.com

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CE N TRE FO R CR E AT I V I T Y

MINISTRY O F CULTURE

CzK GRANTS

CREATIVE SECTOR

A1

Proof of Concept

15.000 €

Intermedia Film and Audio Video Advertising

Music and Performing Arts

Architecture

Cultural Heritage, Archives and Libraries Software and Gaming

Book

DE V E LOPM E N T, G R OWT H

I N T E R S EC T I ON S

Design and Visual Arts

A2

Creative Start-Up

40.000 €

Cultural Tourism and other Artistic Production Media, Radio and Television Arts and Cultural Education

A3 CULTURAL SECTOR

Creative Connector

30.000 €

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CREATIVE HUBS

PARTNER NETWORK

MAO

CZK PLATFORM 1 Development of Products and Services

Entrepreneurship, SIO 2 Education

Decision Makers Industry

3 Networking

Foreign Countries Public/Media Science

4 Research

Other Sectors Related Projects 5 E-Platform

6 Promotion

COMM

MUNITY

MENTORS PARTNERS CREATIVES

Creatives, creative companies, selfemployed persons, artists, cultural producers, managers, and other profiles from various creative organisations.

The heart of the action, without which the entire CCS support system – the educations, the networking, the knowledge exchange, its promotion and the investment in its development – would be meaningless.

Creative hubs – nongovernmental, private or public organisations active in the field of the creative sector; ministries, chambers, agencies, educational and development organisations; and representatives of the economy and the supportive environment for entrepreneurship and innovations in the Republic of Slovenia (RS). Their crosssectoral cooperation and activities contribute to the successful development of the creative sector, entrepreneurship, and innovation in the RS. They participate in the formulation of local and national policies, support programmes and other activities.

Individuals and companies with creative, business, financial, marketing, and other specialized knowledge and expertise.

Mentorships encourage the transfer of knowledge and competences while enabling a firsthand insight into the developments on local and global markets through individual meetings.

Ursula Lavrenčič Designer, co-founder of the KOBI company and app

FEEDBACK

There is a deep abyss between ‘nothing’ and ‘something’, making us creatives balance on its edge, too. Sometimes this ‘something’ seems to be particularly far away, completely outside of our comfort zone, somewhere between businessmen and other men wearing ties. At that particular moment it is important that you are surrounded by people who understand your vision. The Centre for Creativity gave Kobi the opportunity to present itself at PODIM 2019 and nominated it for the Slovenian Start-Up of the Year award; we were later chosen as one of the finalists. Their trust and support have a profound meaning for us.

F E E DB AC K

Tjaša Piška Designer, founder of the Pirate Piška brand The cooperation with the Centre for Creativity has allowed me to improve my profile, find new opportunities and gain new skills. At the events organised by the centre I have the opportunity to meet experts from my field who are willing to share their advice and expertise, while lectures, presentations and networking events enable me to gather information on open calls and other opportunities to help me on my creative path.

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Aleš Pustovrh, PhD, Assistant Professor Mentor, University of Ljubljana, School of Economics and Business As a mentor I provide advice to help bring an innovative idea to a stage where it becomes a marketing service (or product) that consumers need and are willing to pay for. From this point forward, building on the experience of other companies, I help them develop a business plan that will be viable in the long term and enable them to build a company with high growth potential. I also help them find investors who will facilitate and thereby accelerate the global growth of the company. In my view, a successful mentor should provide information that helps steer the development from an idea to a fast-growing company. A mentor should also assist the company in obtaining all the help it needs, including access to potential customers and investors. I hope that my mentoring has helped the Pontoon project achieve its full potential.

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CE N TRE FO R CR E AT I V I T Y

Peter Baroš SIGIC – Slovenian Music Information Centre Member of CzK Partner Network

Jasna Klemenc Puntar Mentor, Marketing and Sales Consultant I mentor a very talented group of swing dancers from Studio Dansa, who decided to develop an app for the digitalization of dance choreographies called ‘Plesh’. My primary focus is the placing of products on the market and the related soft skills: how to manage projects, how to talk in customer interviews and ultimately how to proceed with the overall brand and product positioning. A significant amount of my time as a mentor of this project was spent for these topics.

Plesh is a mobile app for creating and sharing dance choreographies that enables dancers to synchronize their positions on the floor with the music. The project received funding from the ‘Promotion of Creative Cultural Industries’ grant in 2019. www.plesh.eu

Activated in cooperation with the Centre for Creativity and involving continuous lectures and workshops for the acquisition of new and contemporary knowledge in the field of music industry, the ‘Music Business’ programme represents an extremely important mechanism for the development of musical professionalism in Slovenia. This mechanism will be of crucial importance if and when Slovenia wants to join the European Music Moves Europe initiative which gives music prospects for a much greater role and importance within the framework of European cultural policies.

F E E D B AC K

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Korina Molla WORTH Partnership Project

A CzK Strategic Partner

Sanja Grcić SOTO – Society for Contemporary Slovene Textile and Fashion Design

Member of CzK Partner Network

SOTO is always on the lookout for ways to join as many activities of various creative industries into one project as possible. How to organise a tradeshow for fashion designers and at the same time include local contemporary art, music, gastronomy, traditional arts and crafts, architecture, and product and graphic design? With the CzK partner network providing the opportunity to connect with the creative industry's many different sectors we are finally able to bring such ambitious international projects to fruition.

The WORTH Partnership Project is proud of its successful cooperation with the Centre for Creativity, the project's ambassador in Slovenia. CzK have shown great initiative with their proactive approach and commitment to the creative community in Slovenia and beyond, and helped raise its awareness of the advantages offered by WORTH open calls. The purpose of the support is to reach out to Slovenia's creative community and help it gain international recognition with the help of the WORTH incubator.

These efforts have proved successful and we are happy to have the Centre for Creativity as part of our network that involves more than twenty country ambassadors from across Europe.

P roje c t O w ner

MUSEUM OF ARCHITECTURE AND DESIGN MAO 55

mao.si bio.si

futurearchitectureplatform.org czk.si

The Centre for Creativity project is run by the Museum of Architecture and Design (MAO) – a tried-and-tested international platform for emerging talents in architecture and design, the caretaker of the most comprehensive collection

of Slovenian architectural and design heritage, and the national accelerator for the development of Slovenia's creative sector. As a provider of programmes geared towards supporting creatives and contemporary creative

practices, such as Slovenia's presentation at the Venice Architecture Biennial, the Future Architecture platform, the Biennial of Design, and the Centre for Creativity, MAO is present in more than 25 countries.

Publisher Centre for Creativity (CzK) Museum of Architecture and Design (MAO) Rusjanov trg 7, SI-1000 Ljubljana +386 (0)1 548 42 70, info@czk.si CzK Project Office Maribor Partizanska cesta 11, Maribor For the publisher Bogo Zupančič, Director, MAO Anja Zorko, Head of Centre for Creativity Editing and texts Urška Krivograd, Mirna Berberović, Manca Krnel, Anja Zorko Design Pikto

Language review Žiga Rus Print run 500 Publication year 2020 Centre for Creativity Anja Zorko, Head of Centre for Creativity Mika Cimolini, Head of CzK Programme Urška Krivograd, Project Manager Maja Kovačič, Project Manager Marko Podjavoršek, Project Manager Mirna Berberović, Associate Zala Košnik, Associate

Cover photo: Klemen Ilovar

CIP - Kataložni zapis o publikaciji Narodna in univerzitetna knjižnica, Ljubljana 069:72(497.4Ljubljana) MUZEJ za arhitekturo in oblikovanje (Ljubljana). Center za kreativnost The Centre for Creativity : interdisciplinary platform for the development of cultural and creative sector / [editing and texts Urška Krivograd ... et al.]. - Ljubljana : Centre for Creativity (CzK), Museum of Architecture and Design (MAO), 2020 ISBN 978-961-6669-70-2 1. Gl. stv. nasl. 2. Krivograd, Urška, 1988COBISS.SI-ID 43566083

© MAO. All rights reserved.

FB: Center za kreativnost IG: @czk_centerzakreativnost www.czk.si The project is co-funded by the European Union through the European Regional Development Fund and by the Ministry of Culture of the Republic of Slovenia.

The project is carried out under the Operational Programme for the Implementation of the EU Cohesion Policy 2014-2020.

Architecture

Performing Arts and Artistic Creation

Books and Publications

Radio and Television

Advertising