MMMediaplanner 2024 - EN

Handbook for Effective Communication Academy

Grands Dossiers

Quality

AI-driven Digital Marketing

Handmade Strategies

Recruiting

Architecture + Real Estate

Inflight, to reach

Supplements

Awards B2B, B2C, B2G Business Bible Business Club Business Development

City, the monthly,

widest distribution, Luxembourgish magazine Corporate Communication

Delano, the voice

of the Financial and Expat communities in Luxembourg Digital Display Advertising

the 2+ million Luxair passengers Job Board Knowledge Live Experiences Luxembourg, a Business Powerhouse

Touchpoints Ultra Targeted Value Proposition X Factor

You Zeitgeist

4 2 0 2 r e n n la p ia d e M MM Native Advertising Networking Newsletters Open-minded

Paperjam,

Employer Branding

the business ecosystem counting 150,000 readers

#FoodzillaGuide

Print Advertising

4 Handmade Strategies 6 Luxembourg, a Business Powerhouse

30 Paperjam, Business zu Lëtzebuerg 36 Paperjam.lu and newsletters 37 Knowledge – Grands Dossiers

8 Maison Moderne 8

38 Magazines

10 How to address your communication challenges?

42 Paperjam Supplements

10 Corporate Communication

46 Paperjam+Delano Inflight

12 Business Development

48 Paperjam+Delano Business Guide

14 Employer Branding

50 #FoodzillaGuide

16 Why Native Advertising?

52 City Magazine

20 Paperjam+Delano Displays

54 Paperjam+Delano Business Club: successful networking and learning since 2008

24 Delano, the voice of the Financial and Expat communities in Luxembourg 28 Delano - The Stakes 29 Delano.lu – Newsletters Grands Dossiers – Knowledge

40 Paperjam Enjeux 44 Hors-série Paperjam Architecture + Real Estate

56 Live Experiences Solutions 58 Events

62 Make the best of Paperjam+Delano ecosystem 64 Technical specifications

Six steps that will lead to success together At the start of the conversation with our clients, we like to challenge their communication strategy.

We analyse it through three distinct and complementary prisms: Corporate Communication, Business Development and Employer Branding.

In a context where talent acquisition can be more complex than customer acquisition, it’s crucial to integrate it fully into any communication strategy.

Our strength lies in our association with influ-

ential media brands, enabling

us to generate exceptional reach while maintaining audience trust. We deploy

unique communication tools,

skillfully combining the advantages of traditional advertising with those of native advertising, to maximise the impact of each campaign.

In addition, we can multiply the effect of native advertising campaigns tenfold by complementing them with digital marketing initiatives on platforms such as Google or Meta.

All of this is embodied in powerful strategic recommendations, supported by

solid annual media plans, carefully crafted for clients with long-term commitments.

We believe in the value of lasting relationships.

This philosophy has been at the heart of Maison Moderne’s approach during the first 30 years of its existence. It goes without saying that we invite you to continue this tradition.

Mike Koedinger Founder and CEO 3

Handmade Welcome to Maison Moderne Brand Studio, your trusted partner in media and content solutions.

With 30 years of experience, we are committed to preserving the essence of Human Craftsmanship while embracing the revolutionary advancements in Artificial Intelligence (AI) that 2024 promises.

Our focus on Client Centricity and Human Craftsmanship ensures that our strategic recommendations in communication, marketing and content are grounded in empathy, creativity and personalised experiences. We understand the power of human connection, authenticity and resonating with your target audience on a deeper level.

At Maison Moderne, we specialise in tailored media

strategies to drive business growth.

Whether it’s Corporate Communication, Business Development or Employer Branding, our expertise covers a wide range of clients’ needs. We work closely with you to understand your communication goals, target audiences, key messages and media mix periodisation between Digital, Print and Live Experiences. Our leading independent media brands, Paperjam 4

and Delano, offer exceptional reach and highly targeted audiences.

Our commitment to independent quality journalism creates the trust that ensures your messages reach the right people effectively.

Our diverse clientele spans across B2B, B2C and B2G categories. We provide comprehensive Market Radars with insights and strategies tailored to your

Strategies business ecosystem including the financial sector, real estate, tech, human resources, SMEs and other industries. Our media brands reach highly educated individuals, top earners, decision makers in politics and administrations, and those interested in lifestyle, luxury, culture and arts.

To amplify your reach and expand your horizons, Maison Moderne will introduce in 2024 its self-service AI-driven Digital Marketing platform. With this

innovative tool, you can effortlessly extend your influence locally and worldwide, reaching out to Luxembourg, the Greater Region and international territories – wherever your target groups are (prospects, talents) and work on your performance marketing.

Join the Paperjam+Delano leading business club to foster

By sponsoring our exclusive business club events, you can effectively communicate your messages to a highly influential audience and generate meaningful connections within your industry. Our training academy also provides valuable resources to enhance your skills and knowledge.

Luxembourg, situated in the heart of Europe, serves as a French and English Business Powerhouse.

With a population of 866,000 people and a Greater Region population of 11.7 million, this

What are my key ctives communication obje ate in terms of Corpor ess Communication, Busin Development and Employer Branding?

What are the top messages I want to deliver?

vibrant environment offers immense potential for your business.

Choose Maison Moderne Brand Studio as your partner for media and content solutions, and, together, let’s unlock new possibilities for your brand.

professional connections and growth. Benefit from networking

opportunities, engaging talks, social events and powerful sponsoring opportunities to enhance your brand’s visibility.

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How do I identify es my channel prioriti ix m ia in my med (Digital, Print and Live Experiences)?

What are my main target audience and key stakeholders on the market?

What is the best timing to deliver my messages and my brand’s story?

What are the major Key Performance Indicators for my Marketing and Communication Strategy?

Luxembourg, a Business Powerhouse Luxembourg is undoubtedly a powerhouse of business and finance, with one of the most stable and attractive economies in the world.

Luxembourg’s capital city is the hub of a Greater Region of over 11.6 million inhabitants across four countries. Some 222,000 crossborder workers, out of a total workforce of 516,000, stream into Luxembourg every day.

Many workplaces have a multilingual environment, with French and English the main languages spoken at work.

98% of the population speak French and 80% speak English.

Real GDP growth in Luxembourg in the first quarter of 2023 grew by 2% compared to the last three months of 2022.

The main contributors to that growth were construction as well as financial and insurance activities.

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The country is home to some 40,000 active companies, including many European headquarters and hubs, and several domestic companies that are now major employers.

But the economy is also rich in SMEs and micro-enterprises.

Luxembourg’s GDP per capita is the highest in the world, at $135.000, and the Grand Duchy’s citizens are among the richest consumers in the world.

Residents spent an average of 35% more than their European counterparts in 2019 according to Eurostat.

This wealth also contributes to Luxembourg’s consistent top 10 ranking in the World Happiness Report.

Illustration: Bizou Futé

Renowned as the second-largest investment fund centre in the world, and first in Europe, with some €5.5trn in assets under management, Luxembourg also has a healthy private banking sector, with over €510bn in assets and an average growth of 7%.

65,000 people work in the financial services industry. Luxembourg, which has a long-lasting reputation for being a first mover on new trends and innovation, is home to the world’s first and only stock exchange platform dedicated exclusively to sustainable securities: the Luxembourg Green Exchange (LGX). It also has a vibrant fintech ecosystem that has attracted over 300 start-ups and innovators.

Luxembourg, a market that lacks data Media studies in the Grand Duchy continue to fail to consider the complexity of what is an interesting and heterogeneous market.

In reality, media audiences in Luxembourg consist of residents of four countries and they consume media in at least five different languages.

The Plurimedia study, conducted by Ilres, focuses solely on residents and does not consider English as a language. That means the 222,000 cross-border commuters, as well as resident English speakers, are de facto excluded from the study.

The media penetration rates in the Plurimedia study are therefore based only on a portion of the total population and just half of the active workforce.

Insight into the media consumption of these 300,000 people (cross-border commuters + residents whose preferred language is English) could significantly improve the quality of data provided by the Plurimedia study.

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Maison Embracing progress: paving the way to a modern Luxembourg with the nation’s premier independent media company Publishing House Maison Moderne’s activities

z

z

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are structured around three main units: The Publishing House, with its influential media brands Paperjam and Delano; The Business Club, Luxembourg’s main business club and a state-approved training centre; The Brand Studio, a content marketing and media solutions agency.

Business Club Bringing together the communities that drive the country forward in a premier and inclusive club that inspires and trains. Networking in Luxembourg’s leading bilingual generalist business club.

Providing an independent and influential voice in the Luxembourg media landscape through quality journalism. Positioning Paperjam and Delano among the leading media brands in the country.

Brand Studio

Supporting and advising companies and institutions with their communication strategies, in particular through the content marketing and media solutions offered by the Paperjam+Delano ecosystem and available in Digital, Print and Live Experience formats.

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Moderne Maison Moderne is committed

to Luxembourg’s long-term development by contributing to societal change and to the country’s international influence.

The company acts as a forerunner in the media industry: ambitious in the quality of its products and services, it guarantees its independence by ensuring its profitability. Founded in 1994, the company has reached its 30th anniversary! Today, 120 employees work at Maison Moderne, which is wholly owned by its founder and CEO Mike Koedinger.

As a responsible company, Maison Moderne is committed to environmental, social and governance (ESG) issues. This is illustrated with different actions: z The reduction of CO2 emissions per printed magazine issue;

z

z

z z z

z

he consumption, and even T production, of green energy (thanks to a solar photovoltaic system mounted on the roof of the HQ in Bonnevoie); Environment protection and anti-waste campaigns, which are reflected in the catering of our events and in our attention to preventing no-shows; Inclusivity in terms of audiences; Inclusivity on stage; Maison Moderne provides free advertising space to non-profit organisations; Maison Moderne has formalised a governance charter and chosen to make it public.

Governance charter can be consulted at www.maisonmoderne.com/en/gouvernance

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How to address your communication challenges? (1/3)

Corporate Communication Elevate your brand with Maison Moderne.

Regardless of their industry, every company conveys an image and values that shape perceptions.

At Maison Moderne Brand Studio, we prioritise amplifying these values and strengthening corporate reputations through tailored messages seamlessly integrated into the Paperjam+Delano ecosystem.

Whether in Print, Digital or Live Experiences, our goal is to make your brand shine and resonate.

Be the beloved choice.

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Your strategic corporate needs to enhance your brand z

Work on the perception of your company both externally and internally.

z

Establish and/or strengthen your brand image,

Our solutions

awareness, positioning and reputation by creating the appropriate messaging. z

Communicate your values.

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Publicise your areas of expertise and knowhow in order to strengthen your credibility.

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Make your brand stand out.

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Position yourself as an opinion maker, a key player, a thought leader.

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Associate your brand with themed editions.

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Media and Content Strategy to align all media and content initiatives with your long-term awareness and business objectives.

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Native Solutions to showcase your expertise, provide value and build trust with your audience (Grands Dossiers, Knowledge, Partner Content, Brand Voice).

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Digital and Print Advertising to increase brand awareness and call attention to specific themes or product lines (including Paperjam Supplements dedicated to themes that resonate with your audience).

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Live Experiences Solutions to create

a memorable and emotional connection with your audience. z

Press Releases to disseminate important

company news and updates.

“ We can showcase the exceptional career opportunities offered by our platform to a wide audience and foster a mutually beneficial collaboration that strengthens our commitment to matching job seekers with their dream jobs.”

z

Corporate Publishing to position your brand and company as an expert on a market or a sector to keep stakeholders informed and foster transparency (anniversary books, financial and non-financial annual reports…).

Hannah Arnoldy - Jobs.lu

“ Communicating through Maison Moderne’s media is an obvious choice for a player like Degroof Petercam, in particular to highlight its private banking, asset services, investment banking and asset management offer and reach a target group of decision makers in Luxembourg.”

Adel Nabhan - Degroof Petercam

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“ The breadth of the media mix allows us to offer varied and complementary content to ensure a comprehensive brand presence.”

Julie Wattiaux - IKO Real Estate

How to address your communication challenges? (2/3)

Business Development

Fuel your growth with Maison Moderne.

Our sector-focused strategy supercharges your marketing, amplifying results across Print, Digital, and Live Experience Solutions. Unleash potent Native Ad campaigns to captivate your audience, establishing you as a market authority.

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Your strategic needs to reach your Business Development objectives z

“ The Grand Dossier is a global solution that allows our experts to share their views on topics in the financial sector (wealth management, private banking, asset management, etc.).”

Promote a product/service or a range of products/services (they can be existing

Florence Sorce – Banque Havilland

products/services or the launch of a new product/service). z

Communicate with your audiences in the form of advertising or express your messages via native content.

z

Reach the most appropriate audiences (B2B, B2C, B2G).

z

Enhance your brand.

z

Stand out by providing unique value propositions to customers.

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Build storytelling around your products/ services.

z

Share customer experiences.

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Establish/reinforce your credibility and visibility with your target audience by establishing or reinforcing trust.

z

Reach new audiences and expand.

“ As a company based in Luxembourg but with an international clientele, the variety of formats offered

by Maison Moderne help me reach my targeted audience across multiple channels.”

Baptiste Cuffaro – Value Partners

Our solutions z

Media and Content Strategy to align communication and marketing efforts with business expansion goals.

z

Native Advertising Solutions to build trust and credibility in your brand, positioning you as an industry leader (Grands Dossiers, Knowledge, Partner Content, Brand Voice).

z

Extended brand visibility and appeal through a coordinated campaign of Digital banners, newsletters, and Print ads:

“ The wide range of media at Maison Moderne (Delano Expat Guide, Inflight, Paperjam) enables us to target an audience wishing to integrate professionally and/or socially in Luxembourg by learning a new language.”

• Digital: performance display:

Digital bannering, newsletters, Combo Web+, AIP…); • Print: supplements, Business Guide…

National Language Institute of Luxembourg

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Live Experience Solutions to create memorable

interactions that deepen customer relationships and attract new clients.

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How to address your communication challenges? (3/3)

Employer Branding

Talent is key for Luxembourg companies.

Employer Branding, harmonised with corporate strategy, not only enhances attraction but also cultivates a sense of belonging to your culture, mission, and values. Achieving “employer of choice” status on Paperjam+Delano solutions intensifies this positive brand sentiment, opening doors to top-tier candidates.

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Position your brand as an employer of choice to: z

Attract and retain the best talent available;

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Promote your employer brand around your

“ Tested at the end of 2022 and adopted in 2023, the use of the roadblock plays an integral role in our Communication Strategy. This original flagship mechanism allows ING to remain visible at key moments throughout the year.”

missions, your values and your corporate culture, including through employee testimonials; z

Build on your reputation and credibility;

z

Reach out to cross-generational recruitment targets;

z

Intensify and grow your recruitment

opportunities; z

Inspire and magnify a sense of belonging among your staff.

Laura Morgano – ING Luxembourg

Our solutions z

“ Our strategy of having regular content on delano.lu allows us to stand out from the crowd and effectively reach newcomers looking for information.”

Native Advertising to create an authentic and appealing employer brand narrative • Brand Voice: consistent messaging

and storytelling in Digital and Print media

Marylène Fourny-Ebstein – Foyer

• Sponsored News: articles promoting

your workplace culture

• Company profile in the Business

Guide: showcase your talents z

“ Billboards are an integral part of our Communication Strategy. They are an effective way of promoting our expertise.

Thanks to their format and positioning at the top of the newsletter, they capture the attention and help to raise Linklaters profile in the marketplace.”

Live Experiences Solutions to engage directly with

potential employees and industry peers (ex: 10×6)

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A Job Board to attract and identify the right

talents for your organisation z

Press releases to announce key company

milestones, initiatives, or job openings that contribute to your employer brand z

Véronique Cioli – Linklaters

Corporate Publishing (focused

on internal communication)

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Why Native Advertising?

Unlock the power of your quality content...

By seamlessly mirroring the appearance of regular content in the relevant media, Native Advertising is non-disruptive and engages with its audience in a natural manner, giving the reader a more enjoyable experience.

Optimal for long-term communication strategies, Native Advertising provides an opportunity for a company or brand to create consistent

messaging and build a relationship with its target audience based on trust. But to be truly successful,

Native Advertising requires effective Content Strategy, which should be developed in tandem between the brand and the media as part of a mutually beneficial long-term partnership.

With Native Advertising, the brand not only benefits from an expanded audience reach due to the credibility of the media, but also provides readers with high-value content, aligning the advertiser’s interests with those of its target audience.

Understanding what you want to 16

focus on – whether it’s awareness, growth, engagement or anything else – is essential when defining your communication objectives and addressing your specific targets through Native Advertising.

Recognising those specific communication challenges and properly anticipating market needs will allow the creation of quality narrative that will reward both the brand and the educated audience at which it is aimed.

Why Native Advertising?

... with a powerful media brand Native Advertising is available in Print, Digital and Live Experiences. It is communication through content. To be effective, it must be informative or useful to readers, but it can also be entertaining. Its format must be perfectly integrated into the context in which it is placed by using the right codes (tone of voice, artistic, direction). It is more effective if it is strategically planned in the medium- or long-term. Provided it is well produced, Native Advertising is powerful and complements

traditional advertising campaigns.

1. Brand Voice Print A double-page format integrated seamlessly into the relevant magazine, a Brand Voice Print provides advertisers with the opportunity to engage directly with sophisticated readers in a variety of editorial formats, including tailor-made articles, narrative stories and Q&A interviews.

These can be enhanced with visual elements such as timelines, infographics and photographs that will help a company hone the message it wants to share. If the communication objectives require it, a four-page format is also available.

Content produced by Maison Moderne.

Available in Delano, Paperjam and Inflight.

2. Partner Content Partner Content is a hybrid format that comprises advertising and a Brand Voice.

Combining storytelling expertise and visually striking graphics, it is available in full-page and double-page formats.

Content provided by the client.

Available in Delano, Paperjam and Inflight.

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3. Grands Dossiers The Grands Dossiers focus on the most topical business challenges, interviewing key market and institutional players, providing experts the opportunity to spotlight specific solutions.

On the Grands Dossiers release date, all Paperjam and/or Delano subscribers can discover all experts’ contributions through a dedicated newsletter. In addition, each contribution is also published in the twice daily Paperjam newsletter and/or the Delano newsletter.

These contributions include at least an article and a video interview. They can also be enriched with additional embedded content (presentations, white papers, catalogues, videos, maps, etc.).

All contributions are hosted on paperjam.lu and delano.lu, which allows for greater reach at a lower cost, while benefiting from bilingual SEO. It is recommended that these contributions be promoted via social media channels, newsletters or in your corporate email signature (including the title and the link to the page hosted by us). Video production is included in our offer and the creation of any additional content can be handled by the Brand Studio as a paid option.

To boost the reach, a Grand Dossier can be accompanied by a banner campaign on websites and/or newsletters on paperjam.lu or delano.lu, or of course both. This allows for a more consistent reach. The appreciation of know-how and experts contributes to converting an audience, attracting an engaged public, all the while continuously improving brand referencing.

Available on delano.lu and paperjam.lu.

sumers 48% of conr a brand be will remem ciated with o if it’s ass dvertising a positive aience. exper e IAB Franc

(2020)

rs reade be f o 95% want to e t il do no rupted wh inter rowsing. b 0) (202

Additional embedded content Make your contribution more interesting by adding embedded content, such as: • Presentations (Slideshare) • Videos (Youtube) • Picture galleries • Social posts (screenshots from Twitter (X), Linkedin, Facebook, ­Instagram) • Interactive maps Make your contribution useful to readers by adding: • Catalogues • Portfolio of your work/products • White papers • Infographics • Visual quotes

In 80% Native i of cases, complem s sold as a ent to advertis traditional ing.

Nati ve Ad vertisin g Insti tute

e ranc IAB F

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Useful tip 4. Knowledge – your expertise in the long term In the “Communities & Expertise” area, you will find the “Knowledge” section, which brings together the words of experts on strategic themes such as the financial market, real estate, tech & innovation, legal, administration & finance, management, communication & marketing, HR & training, sustainability, tools & skills, etc.

For each company committing to 12/24 months, a landing page is created around the brand and the theme it has chosen. Companies can choose to publish 5, 10 or 15 articles per year.

These contributions consist of an article illustrated by a photo. It can be enriched by additional embedded content (presentations, white papers, catalogues, videos, maps, etc.). Participating in the Knowledge section allows you to strengthen your reputation on a chosen theme, amplify your thought leadership and develop your business or attract talent.

These contributions can be published on paperjam.lu or delano.lu, or both.

The appreciation of know-how and experts contributes to converting an audience, attracting an engaged public, all the while continuously improving brand referencing.

Each time a contribution is published, it is integrated into the respective Paperjam and Delano newsletters for significant amplification.

It is recommended that these contributions be distributed via social media, newsletters or corporate email signatures (including the title and link to the page hosted by us).

Content production can be handled by the Brand Studio: interviews, article writing, photography, video.

These services have an extra charge.

Available on delano.lu and paperjam.lu.

Spread your Native Content on both Paperjam and Delano to make the most of your strategic content production. Simply translate content, take advantage of a combo rate and get the broadest reach for the best price.

Live Experiences 5. Digital Brand Voice

For more information on our Native Solutions, contact the Brand Studio:

Digital Brand Voices are sponsored content on paperjam.lu and/or delano.lu, amplified via Paperjam and/or Delano newsletters, each with an open rate of over 35%. Marketed as a series of at least three episodes, the Brand Voice Plus allows you to add dynamic elements (videos, podcasts, infographics, key figures) to help readers understand each subject. Audience reach is always amplified via inclusion in the Paperjam and/or Delano newsletters and accompanied by a push campaign of 40,000 displays per Brand Voice Plus, giving your messages greater visibility.

Please note that this sponsored content remains on our sites indefinitely.

Available on delano.lu and paperjam.lu.

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Native Solutions for events are presented on pages 56-57.

Press Releases This offer allows you to publish press releases at your own pace and with no editorial constraints on paperjam.lu (in French) and on delano.lu (in English).

The text is accompanied by one more editorial photos (the visual cannot be a graphic element or a logo). In order to amplify the dissemination of press releases, sharing the contributions via the company’s social media channels and newsletters are recommended.

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Paperjam+Delano Displays Like many leading organisations in Luxembourg, “adopt” a Paperjam+Delano Display in your company and enjoy its benefits.

• Offering your employees and visitors the leaders of Luxembourg’s business press: Paperjam, in French, and Delano, in English.

• Enabling your employees to better know and understand the business and political ecosystem of Luxembourg.

• Contributing to the influence of quality independent journalism from the first independent publisher in Luxembourg.

Contact catarina.goergen@ maisonmoderne.com to adopt a Paperjam+Delano Display:

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Displays

Paperjam+Delano Displays already adopted throughout all industries in Luxembourg

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Finance centre

• Atoz • Banque de Luxembourg • BGL BNP Paribas • Clearstream • CSSF • EY • Groupe Foyer • ING • Kneip • Luxembourg Stock Exchange • Northern Trust • PwC • Quintet • Société Générale • Value Partners

Institutions

Other industries

• Chambre

• Amazon Luxembourg • Arnold Kontz • Bilia-Emond • Creos Luxembourg • Ikki • Luxair • Prolingua • Technopolis • The Office • West Side Village

de commerce • European Convention Center • European Public Prosecutor’s Office • Lux-Airport • Luxinnovation • Ministère de l’Économie • Philharmonie 23

Delano, the voice of the Financial and Expat communities in Luxembourg 24

z

Launched in 2011, Delano has become, over the years, the English media of reference in Luxembourg.

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In 2023, Delano became the voice of the Financial and Expat communities in Luxembourg.

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Delano offers valuable insights into the financial sector, including banking, investments, wealth management and insurance, as well as in-depth coverage of the Luxembourg business scene.

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With 81% of Luxembourg’s residents speaking English – that is, more than 600,000 residents – Delano addresses both the international community in Luxembourg and all those for whom English has become the lingua franca in their profession or private lives.

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z

As an English-language finance and business media, Delano is the premier source of information for an international audience interested in Luxembourg’s financial sector. This is highly engaging for business development, potential collaborations, as well as international talent acquisition.

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Delano is a powerful and recognised media ecosystem with its website and its daily Noon Briefing newsletter delivered to over 10,000 subscribers.

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The weekly Delano Finance newsletter also reachs 31,000 subscribers.

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Delano publishes five magazine ­editions, four of which are dedicated to the financial sector and one more specifically to the expat community.

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Like Paperjam, Delano is aimed at an affluent and educated community, opinion leaders and decision makers of all nationalities, and more particularly the 65,000 professionals of the financial sector.

Targets

FINANCE

Delano

Luxembourg’s financial services sector saw steady growth between 2011 and 2021. The overall number of employees grew by 2.5% per annum over the period, reaching 64,592 employed people at the end of 2021.

This analysis is based on several studies from different agencies and companies.

65,000

people work in the financial centre

The financial sector Insurance sector

13.2%

Fund industry

30.8%

Consulting, audit and legal services

4.2%

Banking sector

51.8%

The banking sector provided the most significant contribution representing a 51.8% share of the overall financial industry’s added value.

This was followed by the fund sector’s contribution of 30.8% and the insurance sector’s contribution of 13.2%. In turn, the consulting, and legal services accounted for 4.2% of the financial industry’s overall added value in 2021.

Source: Luxembourg For Finance, Deloitte, PwC, Statec...

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EXPATS In Luxembourg, 180 different nationalities live together.

English as the prevailing language...

Grand Duchy of Luxembourg Non-Luxembourgish residents

47%

English speakers

80%

Luxembourg has approximately 47% of foreign residents within its total population of around 660,000 individuals.

Luxembourg City

80% of the total population speak English.

... also at work!

Non-Luxembourgish residents

English speakers at work

70%

51%

The city of Luxembourg comprises a foreign population constituting 70% of its residents.

An attractive country

At work: 51% speak English, i.e. 236,640 people out of the total workforce.

A multilingual country

3.6

31,433 arrivals

17,227

departures

languages In January 2023, Luxembourg recorded no fewer than 31,433 new arrivals and 17,227 departures. Luxembourg stands out among European countries due to its demographic dynamism, primarily driven by international migrations.

3.6 languages spoken per person on average makes Luxembourg the most multilingual country in Europe.

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Delano – The Stakes Asset management (18.03.2024)

Expat Guide (12.07.2024)

Private assets (20.11.2024)

Key topics: New investor relations challenges; getting ready for MiCA (30 June 2024); regulatory radar.

Focus: Association of the Luxembourg Fund Industry’s (ALFI) European Asset Management Conference (19-20 March 2024).

Plus: Meet Luxembourg-based portfolio managers.

Special edition: Delano’s annual Expat Guide – released each year since 2014 – provides tips, advice and insights for newcomers and longer-term Expats. The guide features six sections: Settling in, Daily life, Childcare & Family, Professional life, Personal finance and Leisure time.

Key topics: Private market outlook – infrastructure, real estate and private credit professionals take stock of their sector; Eltif 3.0.

Focus: ALFI Private Assets Conference (26-27 November 2024).

Plus: 10 key players share their 2025 forecasts.

Investors’ guide (17.05.2024)

Private equity (20.09.2024)

Key topics: What’s driving client conversations at private banks and family offices; how digital investing is (and isn’t) changing Luxembourg’s fund sector; Luxembourg retirement guide.

Focus: Investment trends, for individual investors and institutional investors.

Plus: Ahead of European elections (9 June 2024), profiles of Luxembourg’s key EU players.

Key topics: Digital platforms and private equity and venture capital funds; ESG and private market funds.

Focus: Luxembourg Private Equity & Venture Capital Association Insights conference and LuxFlag Sustainable Investment Week in October.

Plus: What GPs want and what LPs want.

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To view the rates, please refer to pages 38-39.

Delano Live

Delano Digital Delano.lu

Knowledge

In 2023, delano.lu became the voice of the Financial and Expat communities in Luxembourg. It completes perfectly the bilingual French-English Paperjam+Delano ecosystem It is the first source of information for an international audience interested in Luxembourg’s financial sector.

Delano.lu is organised into five main categories: Politics & Institutions; Finance; Companies & Strategies; Community & Knowledge; Lifestyle.

Infuse your expertise into a long-term strategic theme, while strategically timing your communications. Within a fully dedicated and flexible space, bolster your reputation, share groundbreaking ideas that reshape your industry, and magnify your influence, while optimising your ROI.

z +50,000 unique visitors per month

Grands Dossiers The “Grand Dossiers” section is a Native Advertising Solution that allow companies and their experts to express their views on strategic issues, while taking advantage of the high visibility that both paperjam.lu and delano.lu can offer.

Finance Awards In November 2023, Paperjam+Delano and Luxembourg for Finance organise their first Finance Awards – another chance for them to grant recognition to those who continued to show excellence and outstanding expertise during this year in the finance industry.

The Finance Awards celebrate finance professionals rewarded by their peers in several categories: Banking, Insurance, Funds, Private equities, Capital markets, ESG, Fintech, and more.

Winners are rewarded at a seated dinner ceremony attended by officials and an international keynote speaker delivering an inspiring speech.

Newsletters Noon Briefing: Stay up to date Receive Delano’s daily Noon Briefing at 11:45 a.m. and keep up to date with the political, business, financial and lifestyle stories that matter. z 10,000 subscribers

Average opening rate: 30% Finance: For local and global players interested in expanding their business Covering news from Luxembourg’s internationally renowned financial centre, the weekly Delano Finance newsletter offers in-depth interviews with key players from the private sector and public institutions, market insights from experts and news especially relevant to the 65,000 people working for banks, the fund industry, insurance companies, law firms, fintech, government administrations, service providers, and advisory and tax companies including the Big Four. z +31,000 subscribers Average opening rate: 30%

29

Rates Display Advertising formats

Billboard Top

IMU

Billboard Middle

Billboard Sector

daily newsletter

thematic newsletter

Daily Paperjam, morning or evening

Daily Delano, Noon

Paperjam Archi. + Real Estate

×1

€1,655

€910

€1,865

€1,865

×3

€3,710

€2,035

€4,480

€4,480

×5

€5,885

€3,715

×1

€1,470

€790

€1,565

€1,565

×3

€3,300

€1,770

€3,745

€3,745

×5

€5,235

€2,805

×1

€1,035

€600

€1,100

€1,100

×3

€2,320

€1,350

€2,645

€2,645

×5

€3,680

€2,140

×1

€1,345

€760

×3

€3,010

€1,700

×5

€4,765

€2,690

Delano Finance

Combo Double Newsletter – Same Day This combo allows the 31,000 Paperjam subscribers and the 10,000 Delano subscribers to be reached on the same day. As 7,000 subscribers receive the newsletters of both brands, this represents a reach of 34,000 unique contacts, and 41,000 contacts in total, with 7,000 people receiving a reminder the same day.

combo double newsletter same day

combo double newsletter same day × 3

formats

Daily Paperjam

Daily Delano

IMU

€1,470

€790

€2,260

€6,780

€2,035

€4,800

Billboard Sector

€1,345

€760

€2,105

€6,315

€1,800

€4,500

Billboard Middle

€1,035

€600

€1,635

€4,905

€1,400

€3,400

To discover the technical specifications, please refer to pages 64-65

Formats Sponsorship, push, etc.

Visibility at the top of both newsletters

paperjam or delano Section sponsorship

6 months

€6,525

12 months

€11,570

1 push

€655

3 pushes

€1,465

5 pushes

€2,295

Push Jobs

Proofreading

An average click-through rate between 0.50% and 0.70%.

Newsletter Combo

€320

Chloé*

Medium

XL

Solo campaign

€900

€1,900

Always-on campaign (one year)

€5,000

€9,500

* Available on the Grands Dossiers, Knowledge, Sponsored News, #FoodzillaGuide

Combo Display Newsletter + Website Website

combo double newsletter same day × 5 €11,300

€7,850 €10,525

€7,100 €8,175

website + newsletter combo

Newsletter

Paperjam.lu 70K Billboard Top

€4,130

Paperjam NL Billboard Top

€1,655

Delano.lu 10K Billboard Top

€590

Delano NL Billboard Top

€910

Paperjam.lu 70K IMU

€3,500

Paperjam NL IMU

€1,470

Delano.lu 10K IMU

€500

Delano NL IMU

€790

€5,720 For the Brand Voices, Grands Dossiers, Expertises, read page 17,18 and 19

€5,785

€4,700 €1,500

€1,300 €4,970

€4,050 €1,290

€1,155

Paperjam, Business zu Lëtzebuerg

30

z

For almost 25 years, Paperjam has been a reliable, influential, and independent media.

z

The undisputed leader in the economic and financial press, the Paperjam ecosystem is the reference for business in Luxembourg and reaches 150,000 unique people with its website, newsletters, magazine, supplements, special issues, job board, social channels, training programme, awards and events.

z

The Paperjam magazine alone boasts a readership of 102,100 (source: Ilres study).

z

Paperjam has an affluent and educated audience: almost 3/4 of them belong to social groups 1+2; almost 2/3 are university graduates, and 37% have a degree of five years and more.

z

Paperjam is the place to be for opinion leaders, influencers and decision makers, in business

and in politics – and even at home, where almost 3/4 of them are “household shoppers”. z

31

We know that half of the readers are female (45.5%), and it is even more surprising to learn that almost 1/3 of the reader. Paperjam has become a media brand that bridges generations.

A highly educated readership…

Targets

Paperjam

5+ years of higher education

Higher education graduates

65%

37%

This analysis is based on the Plurimedia 2022.II study conducted by Ilres.

Not only are nearly two-thirds of them graduates of higher education (65%) but one-third have a bachelor’s degree or higher (37%).

With a fair gender balance Women

45.5%

Men

54.5%

One in two readers is a woman (45.5%).

Decision makers at work...

Qualified workers

70.2%

More than two-thirds are self-employed, liberal professionals, senior and middle managers, or qualified employees (70.2%).

Source : Ilres Plurimedia 2022.II

32

... but also very well off Social group 1

34%

At the age of influence and decision making…

Social groups 1+2

58%

76%

Social group 2

42% -25 years 25-34 old

35-54

55-65

65+

More than three-quarters belong to social groups 1+2 (76%). And above all to social group 1 (34%), with a very high over-selectivity.

More than half of the readers are between 35 and 65 years old.

Of many different nationalities

… but also young and specifiers

Belgian crossborder workers

Residents

16%

56%

31.4%

French crossborder workers

28% -25 years 25-34 35-54 55-65 65+ old More than one in three readers (31.4%) is under 35.

And the 25-34 age group is very over-selective.

One in three Belgian cross-border commuters and one in four French cross-border commuters are Paperjam readers, making a total of 44,900 cross-border readers. This represents 102,100 resident and cross-border readers.

… and at home Persons responsible for household purchases

68.8%

Nearly three-quarters are the people responsible for household purchases (68.8%).

33

34

35

Paperjam Digital Newsletters Morning daily / Evening daily A must-read moment for the business community.

 31,000 highly committed subscribers Average open rate: 38%

Paperjam.lu Luxembourg’s leading eco-fin daily, paperjam.lu is the main meeting place for the business and political community in Luxembourg.

Paperjam.lu is organised into five main categories: Politics & Institutions; Financial centre & Markets; Companies & Strategies; Communities & Expertise; Lifestyle & Practical life.

Knowledge Infuse your expertise into a long-term strategic theme, while strategically timing your communications. Within a fully dedicated and flexible space, bolster your reputation, share groundbreaking ideas that reshape your industry, and magnify your influence, while optimising your ROI.

 1,500,000+ page views per month  380,000+ qualified unique visitors

Social  With 66,000 followers, Paperjam is one of the leading Luxembourg brands on Linkedin.

36

Grands Dossiers Digitalisation: Evolution & Impact (15.02.2024) People-centred governance, upskilling staff and fostering a culture of innovation and trust as keys for successful digitalisation. The operational, security and regulatory challenges and opportunities surrounding the increasing implementation of AI. Exploiting data to unleash its full potential. Adapting business models to the digital economy. Living up increasing customers’ expectations in terms of consistent and personalised omnichannel experiences. #omnichannel #customerexperience #dataprotection #AI

Data & Cloud (11.04.2024) The cost and operational advantages of the cloud as a scalable, reliable and agile IT infrastructure. The impact of the cloud on data management and security as well as compliance with regulations. Global and/or vertical cloud solutions for specific, customised, business requirements. The challenges of combining data analysis and AI to make informed business decisions and improve operational excellence. The importance of data in the current space industry development. #security #datasovereignty #scalability #AI

Sustainable finance (14.03.2024)

Investors’ expectations regarding sustainable and/or ESG investment strategies. How to make informed decisions about their portfolio in relation to ESG criteria. The new sustainable investment solutions: green bonds, sustainable investment funds, social impact loans...

How to combine a winning strategy and act on climate change? The expected impact of the SFDR, MiFid, CSRD directives...The advantages of sustainable finance during energy crises and economic uncertainty. #transparency#ESG #SFDR #CSRD

Funds (07.05.2024) The Luxembourg fund industry as a benchmark for the cross-border distribution of investment products. How the Luxembourg fund industry can innovate, using technology, to remain competitive. The further development of the alternative segment and the move towards a green investment fund industry.

The challenges and opportunities presented by upcoming regulation. Facilitating access to retail investments and long-term savings. #alternative #retrail #greenfunds #competitiveness

Fintech today/tomorrow (02.07.2024)

Private equity (06.06.2024) Private equity is navigating economic uncertainty by spotting opportunities, in technology and ESG as well as new areas of diversification such as pharmaceuticals, healthcare, proptech... A compelling value creation strategy is key to allowing many companies to reach their next growth phase and strengthen their business. Increased competition for fundraising will further emphasise the need for due diligence. #specialisation #mutualisation #valuecreation

Cybersecurity (10.10.2024) As the economy fully adapts to digitalisation, cybersecurity is becoming more of a concern for governments, businesses and individuals.

Insurance against attack is essential. Understanding the risks, putting in place best practices, and being prepared to react swiftly to cyberattacks are now major priorities. New technological solutions, strong authentication requirements and training the right talents are key. #riskmanagement #businesscontinuity

Fintech has been disrupting traditional banking models and significantly impacting other sectors. It can help challenge and even solve many of the problems inherited from legacy systems and bring value to businesses through state-of-the-art technology. Fintech is anticipating many of the opportunities that will come along with the further development of AI. How do fintech actors address the challenge of staying one step ahead. #partnership #leadingintheAlage #adoption

Compliance & Risk management (07.11.2024) Regulatory developments, digital transformation and reliance on third parties mean the financial services sector is facing serious questions regarding compliance. Looking beyond meeting minimum compliance requirements and building internal solutions to protect data and improve processes are key. #regtech #reglegal #cosourcing #AI

37

HR Challenges (Recruitment & Employer Branding) (23.05.2024) Share your unique expertise in recruitment.

Address the impact of AI and digital technologies, while highlighting your proven strategies for employer branding, talent attraction and retention. Your contribution will be essential in shedding light on the challenges and opportunities of today’s market, highlighting the evolution of both competences and professions. A perfect opportunity to showcase your expertise and influence the future of recruitment. #talentattraction #AI #profilesfortomorrow

Toolbox for SMEs (12.09.2024) Setting up/growing your own business means relying on a broad range of trustworthy service providers, such as lawyers, bankers, insurers, and chartered accountants. They can navigate everything from designing growth strategy and setting up the appropriate legal form to protecting intellectual property, compliance and taxation to HR policy, as well as executive assets protection. #governance #IP #growthstrategy #resources

Wealth Management (03.12.2024) Choosing the best advisory partners -private bank, family office, life insurance, private equity etc – to mitigate the risks and embrace new opportunities for client assets.

New developments in customer support, many aimed at attracting and managing the tech-savvy expectations of younger generations. Addressing a growing demand for sustainable, value-driven investments.

Digitalisation and cybersecurity concerns. #tailoredapproach #ESG #crossgeneration #philanthropy

Rates Display Advertising Paperjam.lu or Delano.lu

combo web

combo web +

CPM*

CPM*

CPM*

Billboard Top

€59

€52

€28

Half page

€60

€54

€28

IMU

€50

€45

€28

Roadblock Wallpaper

€120

€107

-

InRead (video only)

€74

€66

-

formats

The Combo Web + is designed for high circulation campaigns with a very competitive CPM thanks to a mix including programmatic advertising in an editorial context. Reserved for campaigns with a minimum of 300K of display, of which a maximum of 2/3 are distributed programmatically on websites with editorial context of quality such as lemonde.fr, lesechos.fr, theguardian.com, lefigaro.fr, lecho.be, theguardian.co.uk, for Luxembourg IP visitors.

Note: The dispatching of displays is at the discretion of the publisher.

A campaign report is submitted to the advertiser. *An additional 20% loyalty discount is applied to the 2024 rates if your annual invested budget outpaces last year’s by 20% (valid in case of a media plan, to be scheduled throughout the year based on availability).

Native Advertising

combo native Paperjam.lu

Brand Voice Without production Brand Voice With production Phone interview, editing and proofreading.

Delano.lu

Paperjam.lu + Delano.lu

2nd amplification Each article is published in the respective NL.

Floating, out of production.

×1

€1,860

€1,140

€2,700

€1,000

40K

€2,000

×3

€3,705

€2,850

€5,900

€2,610

120K

€5,500

×5

€5,885

€4,050

€8,945

€4,110

200K

€9,000

×1

€2,560

€1,840

€3,720

€1,000

40K

€2,000

×3

€5,805

€4,945

€8,965

€2,610

120K

€5,500

×5

€9,380

€7,540

€14,050

€4,110

200K

€9,000

×3

€9,675

€7,470

€14,940

€2,610

Brand Voice Plus

Phone interview, editing and proofreading of 3 enriched articles, Push Display 40K. Impressions per Brand Voice, including banner production.

Push Display IMU Paperjam.lu / Delano.lu

Optional: proofreading for Brand Voices without production (€300), photography for Brand Voices with production (€250), translation (€300).

To discover the technical specifications, please refer to pages 64-65.

Knowledge and Combos in bilingual mode Number of articles per year

2nd amplification

Paperjam.lu

Delano.lu

Paperjam.lu + Delano.lu

€7,385

€5,135

€10,600

€4,110

€12,900

€9,550

€18,900

€7,790

15

€20,900

€14,350

€30,900

€11,900

5

€13,295

€9,245

€19,095

€8,000

€24,200

€17,575

€34,400

€16,000

€37,885

€26,175

€59,500

€23,370

Validity

5 10 Knowledge

combo knowledge

12 months

10

24 months

15

Each article is published in the respective NL.

Knowledge: didactic contents dealing with a specific theme chosen by the advertiser.

The articles are hosted and grouped within a dedicated section with a customisable title, for a given period.

Grands Dossiers and their Combos in bilingual mode

Grands Dossiers Without production Grands Dossiers With production Phone interview, editing and proofreading.

combo grands dossiers 2nd amplification

Paperjam.lu

Delano.lu

Paperjam.lu + Delano.lu

×1

€5,050

€3,970

€6,400

€1,000

×3

€11,820

€9,300

€14,970

€2,610

×1

€5,745

€4,670

€7,415

€1,000

×3

€13,915

€11,395

€18,030

€2,610

Each article is published in the respective NL.

Thematic Grands Dossiers are published every month on p ­ aperjam.lu and delano.lu. They consist of an opening interview proposed by our editorial staff and various sponsored contributions written by experts. The themes proposed are highstakes business topics!

Participation in a Grand Dossier allows companies to become ambassadors in a field of expertise.

Optional: proofreading for Grands Dossiers without production (€300), translation (€300).

Combo Display Cross-Brands / Cross-Channels Print

combo print + digital

Digital

Paperjam 1/1 full page

€4,975

Paperjam.lu 70K Billboard Top

€4,130

€8,100

Delano 1/1 full page

€4,380

Delano.lu 10K Billboard Top

€590

€4,245

Chloé*

Medium

XL

Solo campaign

€900

€1,900

Always-on campaign (one year)

€5,000

€9,500

*Available on the Grands Dossiers, Knowledge, Sponsored News, #FoodzillaGuide

Paperjam+Delano magazines: a powerful ecosystem To better understand Luxembourg (business, finance, politics...), Paperjam is a monthly magazine, in French, and Delano is a periodical magazine, in English.

The magazines are the flagship elements of the media brands Paperjam+Delano. Print journalism is sacred, enabling a reading experience that combines enjoyment, concentration and reflection.

It offers readers the chance to take their time and savour the moment, with this digital detox meaning they are free to reflect and form their own opinions.

This exceptional quality fosters connections and familiarity, creating a successful brand identity and magnifying the opportunities to be seen and remembered by increasing the number of impressions.

PAPERJAM

DELANO

¼ Business ¼ Politics ¼ Lifestyle

¼ Financial sector ¼ Expat communities

About the editorial context z

Paperjam comes with supplements. These are special editions that allow you to attract the attention of targeted readers according to the topics addressed, taking advantage of this attention to deliver your message to the right target audience.

z

In 2023, Delano became the voice of the Financial and Expat communities

in Luxembourg. Delano publishes five magazine editions, four of which are dedicated to the financial sector and one more specifically to the expat community.

See all Delano’s editions on page 28

39

Rates Magazine premium formats

Paperjam or supplement*

Delano

bilingual + double print combo

C4

€9,995

€8,755

€16,895

€25,800

€10,495

C2

€8,300

€6,625

€13,435

€17,520

€8,715

C2 (panoramic)

€13,350

€11,480

€22,350

€28,160

€14,000

C3

€7,680

€5,885

€12,210

€16,230

€8,060

1st double page

€11,265

€9,315

€18,520

€21,500

€11,800

2nd double page

€10,300

€9,025

€17,385

€19,350

€10,815

Opposite Table Of Contents

€5,885

€5,235

€10,000

€12,790

€6,180

Prima Posta

€5,885

€5,235

€9,895

€12,900

€6,180

Seconda Posta

€5,780

€5,100

€9,790

€11,825

€6,070

Location of choice

€645

€540

-

€645

€680

2/1 panoramic page

€9,895

€8,695

€15,745

-

-

1/1 full page

€4,975

€4,380

€7,905

€11,720

€5,220

€2,975

€2,735

€4,905

-

-

½ horizontal / vertical

October November special edition special edition (Dated 25.09) (Dated 23.10)

* Except October and November editions due to special distribution (October “Toutes Boites” distributed to all mailboxes in Luxembourg, November +10.000 copies distributed at Art Week)

partner content

special operations

Simple page production

€395

Double page production

€695

Paperjam

Direct Mailing Sector exclusivity

Delano

15,000 mailings 11,000 mailings

Document insertion ≤ 100g

€11,405

€8,245

Document insertion ≤ 50g

€10,305

€6,890

Document insertion ≤ 20g

€8,795

€6,405

Combo Display Cross-Brands / Cross-Channels Print

print + digital combo

Digital

Paperjam 1/1 full page

€4,975

Paperjam.lu 70K Billboard Top

€4,130

€8,100

Delano 1/1 full page

€4,380

Delano.lu 10K Billboard Top

€590

€4,245

The period of the digital campaign must be within 4 weeks after the publication of the magazine.

To discover the technical specifications, please refer to pages 64-65

Native

combo bv print

brand voice print double page Double page Location of choice Brand Voice production 1

Price

Paperjam or supplement

Delano

Paperjam + Delano

€9,895

€8,695

€18,590

€645

€540

€1,185

€2,930

€2,930

€5,860

€13,470

€12,165

€25,635

€10,895

€9,885

€18,995

combo bv print +

brand voice print double page + digital

Paperjam or supplement

Delano

Paperjam + Delano

€9,895

€8,695

€18,590

€645

€540

€1,185

Brand Voice production (Print + Digital) 1

€3,305

€3,305

€6,610

Brand Voice Digital

€1,860

€1,140

€3,000

Double page Location of choice

Price

€15,705

€13,680

€29,380

€13,230

€10,840

€21,895

combo bv print 4

brand voice print 4 pages

+

Double page Location of choice Brand Voice production

1

Price

Paperjam or supplement

Delano

Paperjam + Delano

€19,790

€17,390

€37,180

€645

€540

€1,185

€5,050

€5,050

€10,100

€25,485

€22,980

€48,465

€21,895

€19,825

€36,395

combo bv print 4 +

brand voice print 4 pages + digital

+

Paperjam or supplement

Delano

Paperjam + Delano

€19,790

€17,390

€37,180

Location of choice

€645

€540

€1,185

Brand Voice production (Print + Digital) 1

€5,375

€5,375

€10,750

Brand Voice Digital

€1,860

€1,140

€3,000

Double page

Price

€27,670

€24,4450

€52,115

€23,695

€21,105

€39,195

1. Valid for one and the same article (identical text, photos and layout). Translation and proofreading costs included.

Paperjam Enjeux The Paperjam Enjeux section features an in-depth report into a particular topic spread over 10 pages.

A qualified editorial context that enhances the impact of advertisers’ communication.

Industrie 50 (24.01.2024)

MICE (28.02.24)

Ecological transition (27.03.24)

Even if the iron and steel industry boom at the beginning of the 20th century was key to Luxembourg’s economic development, industry remains a vibrant sector today. The Grand Duchy is home to hundreds of national and international players. Paperjam has selected 50 companies from the manufacturing industry sector (agri-food, automotive, chemicals, metal products, steel, etc.). Discover the 50 key players, a discussion with FEDIL on the challenges facing industry and a portfolio featuring ten key manufacturers. ¼ Diffusion at FEDIL’s New Year Reception (23.01.24)

Luxembourg’s ambition is to become one of the world’s top 50 destinations for conference tourism, a goal pursued by the government with the support of the Luxembourg MICE Cluster, the Ministry of Economic Affairs, Luxembourg for Tourism and the LCTO. Mapping the MICE sector (Meetings, Incentives, Conventions, Exhibitions) and professionals in the tourism and events industries. Did you know? One third of MICE event organisers are international, and the main sectors that organise events are the financial centre, ICT and transport/logistics.

Interviews on the challenges facing the sector (sustainability, tech, interactivity, unique experiences, etc.). And let’s not forget that these professionals also provide services for companies when they need to organise customer or employee events.

Practical guide for businesses and institutions on how to make a success of their ecological transition. Rethink their economic model by challenging the principles of the circular economy. Reduce their carbon footprint (carbon audit, carbon strategy). Improving energy consumption and/or becoming a producer of renewable energy. Rethink employee mobility and the energy performance of buildings.

Useful: a selection of ready-to-use best practices from different sectors. And sidebars: “Communicate yes, avoid greenwashing”, “Simple gestures companies can take”. A map of key players (Nohaltegkeetsrot, IMS, etc.). ¼ Launch at the 10×6 Leading CIOs’ Challenges 2024

40

41 41

Space (24.04.24)

Artificial intelligence (19.06.24)

Talents (25.09.24)

In just a few years and building on the success of satellite operator SES, Luxembourg has developed a flourishing space industry. More than 75 companies and research laboratories are active in the exploration and commercial use of space assets. Public promotion agencies, telecommunication companies and consultancies support this lively ecosystem of start-ups and research. This dossier maps the space sector, highlighting the key players and their goals as well as the investments deployed and their fiscal structuring.

The launch of ChatGPT at the end of November 2022 quickly led to generative artificial intelligence becoming a major topic of discussion and debate. Eighteen months later, what has been its impact on various sectors in Luxembourg – funds, banks, law firms, services, industry?

What impact has it had on different professions?

What best practices can be shared and applied, whatever the size of the company? What can we expect tomorrow? What ethical and regulatory risks need to be taken into account?

When the scarcity of talent becomes the number one concern for companies regardless of their size and sector, the issue moves up from the human resources department to senior management level. Business leaders have three levers at their disposal: international talent acquisition, talent retention and employee retraining or upskilling. Testimonials and the sharing of best practices will come from the financial centre, service companies and industry.

All are united in promoting Luxembourg as a destination for career development. ¼ Sneak announcement at the 10x6 Talents (09.07.24)

Droit du travail (22.05.2024) Driven by changes such as working from home, new modes of organisation, more fragmented careers and the legitimate need for greater inclusivity, labour law is set to evolve significantly over the next few years. At the forefront in terms of defending both the rights of employees and the interests of companies, legal and consulting firms are valuable allies of businesses when it comes to finding a balance in order to ensure corporate growth. This dossier provides an overview of the transformations to come.

ALFI Global Distribution Conference (10.07.24) The Association of the Luxembourg Fund Industry’s (ALFI) Global Distribution Conference brings together the world’s leading fund distributors and asset managers. The conference is traditionally devoted to the cross-border distribution of investment products, which has enabled the Luxembourg financial centre to become the world leader in the fund sector.

Luxembourg is the main domicile for funds distributed on a cross-border basis. This is the perfect opportunity to take stock of market trends. This plays out against a backdrop of innovation and digitalisation in the sector, as well as regulatory changes coming down the pipeline and prospects for business development. ¼ Diffusion at ALFI Global Distribution Conference

Art & Business (23.10.24)

Health and well-being (20.11.24)

From corporate and institutional collections to private collections, the art market continues to become more and more professional. The tenth edition of Luxembourg Art Week is proof of this, with more than 20,000 visitors attracted to the event to meet more than 80 international and Luxembourg-based exhibitors. Paperjam uses this opportunity to take stock of the sector, map out the players and discuss the issues at stake in a field that intertwines art and business. ¼ Launch at Luxembourg Art Week 2024

“Mens sana in corpore sano.” A healthy mind in a healthy body. Taking care of health and well-being is an integral part of work-life balance for employees. For companies, contributing to this balance means facilitating access to sporting activities, preventive health measures and nutritional advice. What are the best practices in terms of well-being within companies? What actions are essential at every stage of life? Testimonials and expert advice. Bonus: a map of the key players in the health field.

Regulation, taxonomy & reporting (11.12.24) The growing obligations to implement robust reporting on ESG issues highlight the need for tailored regulation in a constantly evolving financial landscape, marked by challenges such as climate change. Standardisation, transparency, automation and sustainability become paramount. Thus, while taxonomy must remain robust, it needs to be flexible and adaptive, allowing for improved compliance and decision making. The rise of technology makes the integration of digitisation in these reports inevitable.

Paperjam Supplements Paperjam supplements are monthly appointments addressing particular sectors, professions and topics that are eagerly awaited by a specialist readership.

A qualified editorial context enhances the impact of advertisers’ communication.

Leading HR Managers’ Challenges 2024 (24.01.24) Ten HR directors from the financial centre, industry, services and the public sector talk about their HR challenges for 2024.

On the menu: “Attracting and retaining talent” (employer brand, international sourcing, employee benefits, flexible working, inclusion, diversity), “Measuring engagement and motivation” (identifying key moments, using data to anticipate and act effectively), “Upskilling & Reskilling” (investing in training and skills development, promoting employability and motivating employees through learning), “Digitalisation of HR & Artificial Intelligence”.

Using various benchmarks (“Best practice, employee benefits in Luxembourg”, “Remuneration in the financial centre”) and useful sidebars (“Do’s and Don’ts Onboarding and Exit”, “How to choose your recruitment firm”). ¼ Supplement launched as part of the 10x6 Leading HR Managers’ Challenges 2024 event (24.01.24).

MIPIM 2024 (28.02.24) For almost 20 years, the Chamber of commerce has been hosting a Luxembourg pavilion at MIPIM, the world’s leading real estate exhibition, which attracts 2,400 exhibitors and 20,000 participants from over 80 countries (2022) at the Palais des festivals in Cannes. What are the challenges for investors in 2024? A panel of real estate and finance experts will answer this question.

Presentation of the Luxembourg pavilion. ¼ Supplement launched as part of the MIPIM 2024 roundtable (29.02.24).

Leading CIOs’ Challenges 2024 (27.03.24) Ten CIOs from the financial centre, industry, services and the (para)public sector talk about their tech challenges for 2024.

On the menu: “Board/CEO/CIO governance” (decision-making powers, responsibilities and value creation), “Continuing and accelerating digital transformation”, “Cybersecurity”, “Data management” (technological choices, GDPR, quality, availability), “Resource issues” (talent acquisition, international sourcing, outsourcing), “The impact of AI”, “Strategic partnerships” (role of partners and consultants).

Using various benchmarks (“Remuneration in tech”) and sidebars (“Jobs of the future”, “Service providers ranked by number of consultants and by speciality”). ¼ Supplement launched as part of the 10x6 Leading CIOs’ Challenges 2024 (26.03.24).

42

The Future of Private Banking & Wealth Management (24.04.24) On the menu: “Segmentation of customers according to their investment capacity and expectations” (services, performance, responsible investment), “Digital transformation” (user experience, AI, automation, personalisation, security and role of fintech), “Sustainable finance” (ESG investments and performance, opportunities in financing the decarbonisation of the economy, infrastructure, etc.), “The advantages of Luxembourg” (stability, expertise, multilingualism, regulatory framework, etc.), “Regulation and margins” (anticipating new standards to reduce the impact on margins), “Understanding your customers” (next-gen expectations, digital experience, responsible investment, performance, costs, portfolio diversification through crypto, etc.).

With a benchmark of successful innovations in the financial centre. Giving the pioneers a voice. ¼ Amplification distribution at the Private Banking Innovation roundtable (16.05.24).

43

10x10 Entrepreneurs (22.05.24)

Real Estate 100 (25.09.24)

100 Lawyers (23.10.24)

From tech to trades, from century-old companies to start-ups, this issue selects and profiles 100 entrepreneurs. They are grouped under ten themes: “Serial Entrepreneurs”, “Founders”, “Next Gen”, “Family Business Owners”, “Solo Players”, “Under 30s”, “Large Employers”, “Award Winners”, “Take-Buyers” and “International Entrepreneurs”. For each of these ten groups, Paperjam will gather ten companies for a “family” portrait. ¼ Launched in conjunction with the 10x6 Entrepreneurship: Lessons Learned event (21.05.24).

For the second edition of its Real Estate 100, Paperjam once again looks at the key players in the industry: private and public developers, builders, architects and engineers, institutional investors, lawyers, fund managers and proptech entrepreneurs. A look at an influential sector in Luxembourg, the second-largest employer after the financial centre. This supplement features a unique art direction design with numerous thematic boxes. ¼ Launched in conjunction with the Real Estate Seated Dinner Party (25.09.24).

While there are more than 3,200 lawyers and over 300 law firms in Luxembourg that operate both locally and internationally, this supplement focuses on 100 key lawyers, ranked in different areas of law (administrative, banking, civil, litigation, family, tax, funds, real estate, criminal, corporate, labour, etc.), chosen by their peers according to their reputation, success, professionalism, know-how and/or commitment.

As well as the peer-recognition factor, above all this serves as a practical guide for (future) clients.

With sidebars (“The big bosses”, “The 50 biggest law firms”, “25 legal directors who matter”, “Mapping the institutions”) and a series of interviews (minister of justice, president of the bar, president of the European Young Bar Association). ¼ Double launch at the Paperjam 100 Lawyers event and at Luxembourg Art Week 2024 (22.10.24).

ESG and Sustainable Finance (19.06.24) Luxembourg, an international green finance platform with a map of institutional players (Luxembourg Stock Exchange, EIB, LSFI, LuxFlag, CSSF, IMS, Uni.lu, ABBL, ALFI, LFF, LPEA, etc.).

The impact of ESG on different finance industry sectors: wealth management and private banking, insurance, funds and retail banking.

Major issues raised by local experts (SFDR, training and talent, customer expectations).

Luxury and Watches (23.10.24)

Tech 100 (20.11.24)

This supplement will have a new-look art direction as it focuses on the luxury segment and watches. A portfolio of portraits of the main retail players in the sector. A gallery featuring a selection of high-end watches, jewellery and ready-to-wear products.

Interviews with designers and decision makers, meetings with international parent companies. And a rapid look at luxury in the form of travel, yachts, cars, dining, art, wine... featuring favourites chosen by Luxembourg decision makers. Mapping the players. ¼ Launched as part of the Luxembourg Art Week 2024 salon. An additional print run of 10,000 copies distributed over four days (including 4,000 in bags at the salon’s three prestigious evening events); also distributed at the grand ceremony of the tenth Paperjam Top 100 – Ranking of the most influential economic decision makers (10.12.2024, black tie sit-down dinner with 1,000 decision makers).

Fourth edition of the “100 tech ambassadors in Luxembourg” featuring 50 tech leaders and 50 CIOs you should be following.

Key topics: “Cyber & Security Stars”, “Start-ups”, “VC & Business Angels”, “Corporate Players”, “Banking CIOs”, “Insurance CIOs”, “Industry CIOs”, “Public Sector & Health CIOs”. ¼ Double launch to coincide with the TNT Symposium 2024 and the 10x6 Luxembourg Finance 2035 event (19.11.24).

Keys for steering your VSB/SMB (11.12.24) A practical and useful guide aimed at the 36,000 companies with fewer than 10 employees or up to 250 employees.

With contributions from a host of experts and “lessons learned” testimonies from the heads of family-run and medium-sized businesses.

On the menu: “Market analysis and growth strategy”, “Towards operational excellence”, “Corporate governance”, “Talent acquisition”, “Digitalisation, challenges and choice of partners”, “Outsourcing: economies of scale and access to expertise”, “Succession planning and business transfer”, “Administration, financing, legal affairs and insurance”. ¼ Launched in conjunction with the Paperjam Top 100 event (10.12.24).

Hors-série Paperjam Architecture + Real Estate A real reference for the sector, Paperjam Architecture + Real Estate is a preeminent publication and digital newsletter that has earned a well-deserved reputation for its rigorous look at new projects and trends.

44

Paperjam Architecture + Real Estate, which becomes

biannual, showcases the latest residential, workspace, retail, community, town planning and culture venue projects in Luxembourg, as well as architecture designed by local firms on the international scene.

The stylish, meticulous and critical publication is overseen by editor-in-chief Céline Coubray, whose 15+ years of expertise shine through.

Two issues per year 23.04.24 13.11.24

The brand also engages more directly with its readers – including architects, engineers, developers, craftspeople and builders, private and institutional clients – via events and specialist conferences.

The first edition of Paperjam Architecture + Real Estate in 2024 will be published

A monthly newsletter 3rd Monday of the month (except holidays)

in spring and will focus on residential and cultural projects, urban and landscape architecture, and exporting.

16,000 subscribers Average opening rate: 38%

45

A second edition in autumn will

focus on offices, collectives, retail, real estate and also exporting.

Previously published every fortnight, the Paperjam

Architecture + Real Estate newsletter will now be

delivered, for free, to subscribers every month. Written by an acclaimed editorial team, it will inform readers – professionals from across the sector as well as discerning individuals – of the latest developments in residential, workspace, retail and institutional real estate news.

Rates Hors-série premium formats

brand voice print

C4

€9,995

Double page

C2 panoramic + folder

€13,350

Location of choice

€645

C3 panoramic + folder

€12,200

Brand Voice production

€2,930

1st double page

€11,265

Price

2nd double page

€10,300

Opposite Table Of Contents

€5,885

Prima Posta

€5,885

Seconda Posta

€5,780

€9,895

1/1 full page

€4,975

Location of choice

€645

Double page

€395

Double page production

€695

€9,895

Location of choice

€645

Brand Voice production (Print + Digital)

€3,305

Brand Voice Digital

€1,860 €15,705

Price

€13,230

The Brand Voice format is presented on pages 17 and 19.

partner content 1 Simple page production

€13,470

€10,895

brand voice print + digital

classic formats 2/1 double page

€9,895

A further 20% discount applies to all advertisers wishing to be featured in both issues of the year.

1. Layout and proofreading. Text and photos provided by the client based on templates created by Maison Moderne Brand Studio.

Brand Voice and the Print + Digital combos Print

Newsletter

Website

Brand Voice Print + Digital with production

€13,230

1 Billboard Top

€1,865

1 Billboard Top paperjam.lu 70K

Brand Voice Print + Digital with production

€13,230

1 IMU

€1,565

1 IMU paperjam.lu 70K

To discover the technical specifications, please refer to pages 64-65.

Formats Newsletter formats Billboard Top

IMU

Billboard Middle

×1

€1,865

×3

€4,480

×1

€1,565

×3

€3,745

×1

€1,100

×3

€2,645

Brand Voice Newsletter

Brand Voice Digital

Live Experiences For the sponsoring of: { MIPIM (29.02) { 10×6 New European Bauhaus (24.04) { Paperjam’s 4th Real Estate Seated Dinner Party (25.09) { Soirée de lancement du hors-série Paperjam Architecture + Real Estate (12.11)

combo Print + Newsletter + Web €19,225

€4,130

€18,750

€3,500

€16,100

€18,295

Brand Voice Print

Paperjam+Delano Inflight With its Inflight magazine, Luxair offers its 2+ million annual passengers a high-end bilingual publication.

This includes a selection of the best articles from Delano and Paperjam (finance, business, Luxembourg and lifestyle) together with sections dedicated to travel features and news from the national airline.

2+ million passengers

Five issues per year 11.03.24 (Spring issue) 20.05.24 (Spring/Summer issue) 08.07.24 (Summer issue) 16.09.24 (Fall issue) 09.12.24 (Winter issue)

46

The magazine is available on board the Luxair fleet

in seat pockets and in the business lounge

at Luxembourg airport.

Passengers can also access a digital version of the magazine using QR codes available at the airport and on passenger seats.

Paperjam+Delano Inflight is published five times a year, reaching 2+ million passengers.

Key figures z 2+ million annual passengers (42% of leisure travellers, 58% of business travellers) z Passengers spend an average flight-time of 2,5 hours in the aircraft z 21 aircraft z 95+ destinations in 33+ countries z 28,000+ flights/year (7,456 for LuxairTours, 20,683 for other airlines ) z 2,600 flights/month on average (up to 3,200 flights/ months in summer) z Luxair lounge (160K+ passengers/year)

SECTIONS

¼ Business ¼ Luxembourg ¼ Lifestyle ¼ Travelling 47

Rates Magazine

Luxair products

premium formats

welcome envelopes

C4

€10,640

C2

€8,145

C3

€7,425

1st double page

€11,145

2nd double page

€10,610

Opposite Table Of Contents

€6,140

Prima Posta

€6,140

Seconda Posta

€5,725

Publication: on demand

Print run C4

85,000 min. €10,000

coolike airlines Production: on demand

Print run 250,000 cop.

€10,230

coolike business

classic formats 2/1 panoramic page

€10,405

1/1 full page

€5,200

½ horizontal

€3,230

Location of choice

€680

Production: on demand

Print run 100,000 cop.

€10,500

Production time: 10-12 weeks

boarding pass brand voice print

Publication: on demand

€10,405

Print run 125,000 cop.

€10,750

Location of choice

€680

Print run 250,000 cop.

€17,565

Brand Voice production

€2,930

Production time: 8-10 weeks

Double page

Price

€14,015

€11,480

partner content Simple page production

€395

Double page production

€695

Layout and proofreading. Text and photos provided by the client based on templates created by Maison Moderne Brand Studio.

To discover the technical specifications, please refer to pages 64-65

Publication: January 2024 Deadline for material: 15.11.2023

Publication: January 2024 Deadline for material: 15.11.2023

Print run

130,000

C4

€20,000

C3

€8,285

VAKANZ

excellence summer

WINTER 23|24 Vakanz - Quality without compromise

vakanz summer

Quality without compromise

WINTER 23|24

NEW: LA PALMA | MALTA | MARRAKECH EGYPT | CAPE VERDE | FINLAND | MALTA | MOROCCO | PORTUGAL SENEGAL | SPAIN | TUNISIA | UNITED ARAB EMIRATES

Print run

40,000

C4

€9,820

C3

€6,630

WINTER 23|24

Extraordinary moments

NEW: AGADIR | MALTA | MARRAKECH | MARSA ALAM EGYPT | MALTA | MOROCCO | PORTUGAL SPAIN | TUNISIA | UNITED ARAB EMIRATES

Vakanz Wi 2023-24 3 Cover F D E.indd 1

26/06/2023 14:39

Excellence Wi 2023-24 3 Cover F D E.indd 1

26/06/2023 14:36

excellence winter

VAKANZ

vakanz winter Publication: July 2024 Deadline for material: 15.05.2024

Print run

75,000

C4

€12,500

C3

€7,125

la qualité sans compromis NOUVEAU DAKAR | VALENCE | MYKONOS | SANTORIN | USEDOM | MARSA ALAM ALLEMAGNE | BULGARIE | CROATIE | ÉGYPTE | ESPAGNE | FRANCE | GRÈCE ITALIE | MALTE | MAROC | MONTÉNÉGRO | PORTUGAL | SÉNÉGAL | TUNISIE | TURQUIE

Publication: July 2024 Deadline for material: 15.05.2024

Print run

30,000

C4

€9,206

C3

€6,220

Benefit from an additional discount of 20% for advertising in a minimum of 2 brochures.

Publication: January 2024 Deadline for material: 15.11.2023

Print run

70,000

C4

€10,495

C3

€6,860

happy summer winter Publication: July 2024 Deadline for material: 15.05.2024

Print run

50,000

C4

€6,490

C3

€2,950

HAPPY SUMMER

happy summer summer

HIVER 23|24

Mini prix, maxi vacances NOUVEAU : LA PALMA | MARRAKECH ÉGYPTE | ESPAGNE | CAP-VERT | MAROC

PORTUGAL | SÉNÉGAL | TUNISIE

HS Wi 2023-24 3 Cover F D E.indd 1

26/06/2023 14:41

Paperjam+Delano Business Guide BUSINESS ACCELERATOR SINCE 1997

A business accelerator for over 25 years, the 500+ page Paperjam+Delano Business Guide’s annual print edition has been enhanced and enriched with new personalised features to mirror Luxembourg’s business ecosystems. Its user-friendly digital version echoes the print version while updating information and data throughout the year.

48

The Paperjam+Delano Business Guide adopts the Paperjam format and, in

line with our net-zero strategy, uses a new format and a new paper which reduce CO2 emissions by over 40%.

The editorial content of the business sectors, and their main professional organisations, has been qualitatively enhanced.

The nomenclature has been enriched to always align with the evolution of the country’s economic ecosystems.

Discover 1,000+ biographies of the main economic and political decision makers in Luxembourg.

Your promotional needs differ depending on your activities: discover our new tailored promotion solutions adapted to your sector.

100,000+ readers In French/English

The Paperjam+Delano Business Guide is the leader in B2B and B2G information in Luxembourg, your go-to publication for finding out information about industry leaders, economic and political decision makers in Luxembourg and the Greater Region.

The guide will help you understand the key sectorial challenges and grow your network. This annual business

guide is sent to all Paperjam and Delano subscribers (14,000), as well as the 1,600+ companies and institutions that are members of the Paperjam+Delano Business Club. It is also distributed at Paperjam+Delano Business Club events, and on sale at newsstands and bookstores.

Did you know? Because of its usefulness, the Paperjam+Delano Business Guide benefits from a high rate of take-up throughout the year.

49

Rates

special operations

Magazine premium formats C4

€12,560

C2 panoramic

€12,980

C3

€7,160

st

1 double page

€11,460

2 double page

€10,500

Opposite Table Of Contents

€5,950

nd

classic formats 2/1

€9,975

1/1

€4,975 ½ horizontal / vertical

€2,975

Location of choice

€675

2-year commitment: 5% discount 3-year commitment: 10% discount

Double-sided cardboard insert

€13,300

Cardboard insert reverse side

€9,600

Spine

€7,660

Full page Company Profile

€3,980

Biography sheet (full page)

€3,660

Company valuation sheet + full page + location of choice

€7,750

valuation column / company and biography Biography column + logo

€690

Biography column + logo + grid

€990

Package 1 – Print + Digital

€1,200

Package 2 – Print + Digital

€1,450

Package 3 – Print + Digital

€2,280

sector squares or biography 1 square

€1,080

3 squares

€2,880

5 squares

€3,980

10 squares

€6,980

Our prices do not include VAT. For special operations, creative formulas, please contact us.

Formats

Lauch at CE O Cocktail 08.02.24

“Projects” sheet

Full page Company Profile A full page dedicated to your company / institution / association.

Choose your company profile according to your needs from five available templates.

Group sheet Projects sheet • Services & Solutions sheet • Experts sheet • 360 sheet • •

Group sheet

360 sheet

To discover the technical specifications, please refer to pages 64-65

Combo Business Guide + Business Club Business Guide

Package 1 – Digital only

Package 1 – Print + Digital

Package 2 – Print + Digital

Package 3 – Print + Digital

Company valuation sheet

Company valuation sheet + biography column with logo

combo guide + club

Business Club membership

€780

Microentreprise (1-3)

€1,200

VSE (4-10)

€1,450

Small-sized enterprise (11-50)

Medium-sized enterprise (51-100)

€2,280

Large-sized enterprise (101-250)

€3,980

Very large-sized enterprise (+250)

€4,450

1 year

€3,250

€4,030

2 years

€2,550

€3,330 / year

3 years

€2,100

€2,880 / year

5 years

€1,850

€2,630 / year

1 year

€4,950

€6,150

2 years

€3,550

€4,750 / year

3 years

€3,150

€4,350 / year

5 years

€2,800

€4,000 / year

1 year

€6,400

€7,850

2 years

€4,950

€6,400 / year

3 years

€4,200

€5,650 / year

5 years

€3,900

€5,350 / year

1 year

€8,050

€10,330

2 years

€6,400

€8,680 / year

3 years

€5,200

€7,480 / year

5 years

€4,800

€7,080 / year

1 year

€9,600

€13,580

2 years

€8,050

€12,030 / year

3 years

€7,400

€11,380 / year

5 years

€6,850

€10,830 / year

1 year

€12,300

€16,750

2 years

€9,600

€14,050 / year

3 years

€8,400

€12,850 / year

5 years

€7,850

€12,300 / year

Members who take out a multi-year subscription benefit from price stability over five years.

“Tacit renewal of the combo for the initial term of the contract”

Package 2

Full page Biography Package 3

Valuation column

Biography

The valuation column is the most affordable way to stand out from your competitors and draw attention to your company. It offers you many possibilities depending on your budget and your needs.

Discover our different templates and packages.

Print + Digital

Strengthen your reputation and your professional branding. Associate your image with that of the most influential decision makers in Luxembourg.

Package 1

Bio column + logo

#FoodzillaGuide Paperjam Foodzilla Guide is an online restaurant guide, in French on paperjam.lu and in English on delano.lu.

This section is integrated into the Paperjam and/or Delano newsletters, reaching a large audience, all over the year.

Web z A selection of restaurants that offers you excellent gastronomic experiences.

Each restaurant has a dedicated page featuring an introduction, a series of photos, an integrated Google Maps feature, technical information, as well as links to the menu and the reservation page (if the restaurant offers one).

Newsletters z The Paperjam+Delano newsletters have 41,000 unique subscribers.

50

To discover the technical specifications, please refer to pages 64-65

Rates Website #foodzillaguide advantages

Standard pack

Large pack

Extra-large pack

4×

10 ×

15 ×

€2,200

€3,850

€8,150

Creation of a “Carte blanche” page on paperjam.lu (in French) and delano.lu (in English)* Triple push of the “Carte blanche” page in the Paperjam and Delano newsletters Double push of the “Carte blanche” page on the Paperjam Foodzilla social medias • Post on Facebook Horeca jobs on Paperjam+Delano Jobs Production of an interview with the chef in the “Oui, chef!” section on paperjam.lu Bannering on paperjam.lu and delano.lu (floating IMU, 25,000 ad impressions) Price

*This page is published for 12 months and contains: • A presentation text written by Maison Moderne; • Six photos (interior and exterior views, dishes and/or portrait of the boss/chef, shot by Maison Moderne); • An access map (Google Maps embedded feature); • D ata sheet (contacts, links, schedules, etc.).

These pages published on paperjam.lu and delano.lu benefit from powerful referencing. The contents are produced according to the editorial line of Paperjam and Delano in a “Carte Blanche” formula, i.e. the contents are not validated by the client. One trip for the photographer. The photos are the exclusive property of Maison Moderne.

Any changes in your restaurant?

You can update your information

by contacting our Brand Studio: brandstudio@maisonmoderne.com Rate: €170

51

City Magazine While City is the official magazine of the City of Luxembourg, its influence extends far beyond the capital. It is the Luxembourg monthly with the largest circulation in the country.

52

z

Each month, City reaches between 150,000 and 200,000 readers, thanks to its 77,000-copy print run, its door-to-door distribution to 54,000 households in the capital (for a population of 133,000 residents) and countrywide distribution (free distribution to companies, institutions, shops, restaurants and cultural venues; targeted mailing of 14,000 copies).

z

A cosmopolitan population comprising +70% of non-­ Luxembourgers, 167 different nationalities and also +21,000 arrivals per year (from abroad and from other towns in the country).

z

City is a magazine for the general public thanks to its circulation, but also thanks to its content and its use of French and English (the two main languages of communication in Luxembourg), as well as a cultural magazine featuring a dayto-day calendar of events and activities.

z

City is mainstream in terms of distribution and content, and simultaneously, it is hyper-quality.

z

Although City is read by families, with content aimed at all generations, it is also a magazine read by singles (Luxembourg City alone has 50,384 single households).

Up to

200,000 readers

z

City is a popular and eagerly anticipated magazine, with a very loyal readership.

z

Good to know for advertisers: thanks to its financing by the City of Luxembourg, City offers an unbeatable CPM in Luxembourg, while offering visibility in a top-quality magazine.

z

Luxembourg City is home to 200,000 workers every day, with the capital accounting for 40% of the country’s jobs (even though the City accounts for just 2% of the country’s territory).

z

While Luxembourg City is a frequent stop-off point for the entire population (cultural, gastronomic, shopping or sporting ­outings, family visits or professional or even administrative appointments), it is also the country’s leading tourist destination, the capital of international business, etc., not forgetting the workplace for 220,000 cross-border commuters.

53

Rates Magazine

Schedule

premium formats

Issue

Publication

Deadline for material

February

31.01.24

22.01.24

March

28.02.24

19.02.24

April

27.03.24

18.03.24

May

30.04.24

22.04.24

June

29.05.24

17.05.24

July-August

26.06.24

17.06.24

September

28.08.24

19.08.24

October

25.09.24

16.09.24

November

30.10.24

21.10.24

December

27.11.24

18.11.24

January ‘25

31.12.24

16.12.24

C4

€7,430

C2

€5,780

C3

€5,215

1st double page

€9,800

2 double page

€9,500

Opposite Table Of Contents

€5,450

Prima Posta

€5,450

Seconda Posta

€5,315

nd

classic formats 2/1 double page

€9,230

1/1 page

€4,615

½ horizontal/vertical

€2,675

Culture listings display ad

€1,760

Preferential placement

€600

volume reductions 4 insertions minimum

5%

7 insertions minimum

8%

10 insertions minimum

10% Our prices do not include VAT.

City is a popular and eagerly anticipated magazine, with a very loyal readership.

To discover the technical specifications, please refer to pages 64-65.

Formats Reach

220,000+

readers

thanks to its 77,000-copy print run, its door-to-door distribution to 54,000 households in the capital and countrywide.

Culture listings display ad

Double page

1/1

300 events & trainings per year

1,600 member companies

54

Paperjam+Delano Business Club Successful networking and learning since 2008 In 2023, the Paperjam+Delano Business Club delivered on its commitments to become more effective, responsible and efficient..

Five key areas were identified to improve inclusivity and reduce our carbon footprint. In 2024, we will be stepping up these efforts.

Although the business world has become more complex as a result of inflation, rising interest rates, a fall in investment and the disruption caused by geopolitical instability, we stand by our conviction that Luxembourg has the drive, motivation and creativity to ensure its continued economic development.

The Paperjam+Delano Business Club aims to make a major contribution to this effort by bringing together entrepre-

neurs, leaders of SMEs and VSBs, major international firms and influential decision makers from the main economic sectors, including finance, technology, real estate and the professions that support them, such as communications and human resources.

How will we achieve this?

By organising some 100 events at which every member of the Club can find inspiration, whether in the content presented on stage or through direct contact with the heads of more than 1,600 member companies. And by making it easy to find the skills you need, thanks to the more than 200 training modules offered by the Paperjam+Delano Business Club Academy, which is accredited by the Ministry of the Economy

as a professional lifelong learning organisation.

There are plenty of new additions and a few surprises in store for 2024.

Specifically, we have redesigned our event partnerships so that you can take full advantage of reaching the highly qualified audiences that attend our events and put your company and your brands in the spotlight. With 15 years’ experience, we can offer you tailor-made advice to boost your visibility and guarantee your success.

Enjoy discovering the programme of the 16th season!

Thank you to our members for their continued confidence in us, and welcome to our future members.

Mike Koedinger Founder and CEO

55

Michel Grevesse-Sovet Director | Paperjam+Delano Business Club

17,000 attendees in 2022

56

Live Experiences Solutions Place Live Experiences at the heart of your media strategy.

Associating your brand with the Paperjam+Delano Business Club events goes beyond mere showcasing–it immerses you in a dynamic community of business and political leaders.

What’s in it for you? z

Massive spotlight on Paperjam and Delano.

z

A powerhouse for generating leads to your sales teams.

z

Live speaking slots to share expertise with an engaged audience.

z

Opportunity to offer personalised interactive moments during the event.

Paperjam+Delano Business Club

With our events, not only are you addressing all your communication essentials (corporate communication, business development, employer branding) but you’re making the most of our tailored solutions.

offers you more than a qualified audience, it’s your stage to link your brand with pivotal economic themes and stand out.

#visibility #brandawareness #success #qualifiedaudience #powermedia #experts #employerbranding #corporate #clientloyalty #mediamix #amplification #impact #trends #leadership #innovation #networkaccelerator

Why associate your brand with our events?

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10×6 A flagship moment in Luxembourg’s event scene, drawing in over 600 attendees monthly. Partner with 10×6 and engage with a prime audience of sector-specific professionals and entrepreneurs keen to dive into the latest news and client challenges.

Round tables Dive into sophisticated, sharp themes with an audience typically numbering 250.

As a partner, you’ll effortlessly mingle with decision-makers from a tight-knit expert community.

Shared attributes • Associate your brand with quality content and speakers.

• Take the stage and differentiate yourself with unique content.

Delano Parties The ultimate hotspot to connect with the expat community! Become a partner and you’ll be conversing with a lively group of over 1,200 expatriates ready to celebrate.

CEOs- and EntrepreneursOnly cocktails Twice a year, in winter and summer, speak directly to over 500 leaders from Luxembourg’s key economic sectors.

Paperjam Top 100 Every two years, 1,000 guests grace this prestigious gala night with their presence, waiting to discover the Luxembourg’s top 100 influential economic decision-makers.

Shared attributes • Among the most prestigious events in Luxembourg.

• Offer a unique experience to this exclusive audience to connect and convey a message.

Rates 10x6 / CEOs- & ­EntrepreneursOnly Winter Cocktail Maximum number of partners (exclusive sector representation for general partners) General partner

Round tables

CEOs- & Entrepreneurs-Only Summer Cocktail / Delano Parties

Paperjam Top 100

3 General 4 On site

2 General 4 On site

5 General

5 General 2 On site

€15,000

€10,000

€15,000

€25,000

€5,250

€3,500

€10,000

€5,250

€3,500

€10,000

€5,250

€3,500

€1,750

€1,250

Academy 1 per ecosystem (HR/ Communication/ Entrepreneurs/ Finance & Legal)

On site partner z Welcome

cocktail partner

z Walking dinner partner z Live polls

& surveys partner

z Flyer or giveaway

partner*

€1,750

Upskilling partner

€15,000

*For SMEs (under 10 employees) only

General partner

On site partner

Upskilling partner

In addition to the hundreds of event participants, by associating your brand with the pre-event (3 months) and post-event (1 month) promotional campaign, you’ll benefit from the reach of our Paperjam and Delano media:

Knowing how important it is for you to interact with our audiences during our events, we have created on site partnerships that enable you to customise our pre- and post-conference cocktails to your image. You can also create an animation or an experience, capture the audience’s attention during the conference by asking them questions or use a survey to gather strategic information. We have also thought of SMEs (companies with fewer than 10 employees) who want to improve their visibility with our audiences, by allowing them to distribute a flyer or goodies in giveaway bags.

Finally, we have introduced the upskilling partnership for those who prefer to interact with their target audience in an intimate learning environment (under 50 attendees per session). The upskilling partners will have the chance to sponsor 15 training courses a year (workshops, Off The Record, webinars...) by choosing the target of their choice, among: HR or communications managers, entrepreneurs, or professionals from the financial and legal fields.

z 102,100 readers of Paperjam’s

monthly magazine

z 80,000 page views per weekday

(paperjam.lu et delano.lu)

z 44,000 unique subscribers

to our newsletters

z 125,000 followers on our social

networks

During the event, you will benefit from a real opportunity to interact with the audience by taking the floor on stage, or through a live experience (photo booth, VIP stand...).

Among this season’s new benefits: networking with our business facilitators during the networking cocktail; broadcasting a video produced as part of a Grand Dossier to showcase your expertise during the conference; sharing a lunch with the speakers and partner(s) after a 10×6.

Talks

10×6

Business round tables

Save the dates for 2024:

z 10×6 Female Founders (27.02.24)

Working with Paperjam and Delano editorial teams, the Paperjam+Delano Business Club will host nine round-table discussions based on business issues covered in the publications’ dossiers and supplements.

z 10×6 Leading CIOs’ Challenges 2024 (26.03.24)

z eDrive (30.01.24)

z 10×6 Leading HR

Managers’ Challenges 2024 (24.01.24)

Whether round tables, conferences or 10×6 talks: these events are always preceded by a welcome cocktail and end with a walking dinner, therefore offering numerous networking opportunities.

NEW z MIPIM 2024 (29.02.24) NEW The European Commission has launched

z 10×6 New European Bauhaus (24.04.24)

the New European Bauhaus initiative, in which Luxembourg is participating.

The ambition of this initiative is to create aesthetic, sustainable and inclusive spaces, products and lifestyles. The cultural and creative dimension must call upon innovation, technology and sustainable economy to achieve these objectives.

This 10×6 event is an opportunity to find out more about this initiative and the projects developed within its framework. z 10×6 Entrepreneurship:

Lessons Learned (21.05.24)

z 10×6 Private Equity Outlook (18.06.24) z 10×6 Talents (09.07.24) z 10×6 Expat Rockstars (19.09.24)

NEW

Moving to another country can be a real challenge. In taking up a new job in Luxembourg, these ten expat rockstars decided to step out of their comfort zone, meet people they would never have met otherwise and make connections that have completely changed their lives. Great professional success stories worth sharing!

z 10×6 New risks,

new opportunities (17.10.24)

NEW

z 10×6 Luxembourg Finance 2035 (19.11.24)

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z The Asian Century (12.03.24) z IA générative (19.03.24) z Petites entreprises,

grands défis (18.04.24)

NEW

NEW

z Private Banking Innovation (15.05.24) z Hacked! (05.06.24)

NEW

Digital technology plays a key role in the way companies operate, including SMEs. This increases the risk of cybercrime.

SME’s are often not fully aware of this, and do not always take the necessary steps to protect their businesses. An executive whose company has been the victim of a hacking attack will talk about this risky moment and the steps taken.

z Fintech Innovation (04.07.24) z Next Leaders (24.09.24)

NEW NEW

z Climate Finance (10.10.24)

z Soirée de lancement du hors-série

Paperjam Architecture + Real Estate (12.11.24)

Shows & Awards Prestigious awards nights

and ceremonies to celebrate ideas, teams and people.

Brand Manager 2024 NEW

The first event of 2024 is a new annual contest organised in association with MarkCom. The entire comms profession will gather to award four brand managers elected by their peers. The award categories are Institutional, Retail & Hospitality, Services, and Financial Centre. Among the winners, the Brand Manager of 2024 will also be awarded. z 18.01.24

Malt

Unusual Suspects NEW

Since 2000, Paperjam has been highlighting the ideas, projects and people shaping Luxembourg’s future: entrepreneurs, decision makers and influencers. But we need to think again. There are plenty of people who have slipped under our radar. That’s why, in April, Paperjam will devote an issue to these leaders and will honour them on stage on the eve of its publication. z 25.04.24

CEOs- and Entrepreneurs-Only Cocktail (Winter Edition) The winter version of the CEOs- and Entrepreneurs-Only Cocktail event brings together over 500 business leaders. During the evening, there will be a special focus on entrepreneurs. It also celebrates the unveiling of the new Business Guide. Far from being a simple directory or listing, the Guide is a source of info for all business executives and visionaries. z 08.02.24

Chouchou

CEOs- and Entrepreneurs-Only Cocktail (Summer Edition) The summer version of the CEOs- and ­Entrepreneurs-Only Cocktail event is an exclusive garden party. Every year, over 500 business leaders gather at a charming venue to mingle and build valuable working relationships. z 27.06.24

Dutch Embassy

Malt

Paperjam’s 4th Real Estate Seated Dinner Party The real estate and finance community’s annual meeting. Includes a keynote speaker, a gala dinner and conversations. z 25.09.24

Luxembourg City

Paperjam 100 Lawyers An evening, a talk and the unveiling of Luxembourg’s top 100 lawyers. Leading members of the bar meet the next generation. z 22.10.24

Malt

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Paperjam Top 100 Every two years since 2006, Paperjam has unveiled its “top 100 listing of Luxembourg’s most influential economic decision makers”. Each edition of this listing is compiled by its own independent jury. While the result is not intended to be “scientific”, it is nonetheless the result of a 5-month-long impartial work by a panel of experts who follow a rigorous methodology rich in evaluation, research and discussion.

Who will be the 10th person to take the top spot in this prestigious listing? Who will succeed Romain Bausch (2006), Michel Wurth (2008), Ernst Wilhelm Contzen (2010), Gaston Reinesch (2012), Pierre Ahlborn (2014), Marc Giorgetti (2016), Norbert Becker (2018), Michèle Detaille (2020) and Julie Becker (2022).

With ten editions, it’s clear how the top 100 reflects the evolution of Luxem­bourg’s economy. The results will be announced at a black-tie gala dinner ceremony. z 10.12.24

Rockhal

Social Cocktails, breakfasts, lunches, parties or tastings...

70 meetings to develop your network in unexpected and friendly settings.

New Members’ Breakfasts

Let’s Taste

Did you know?

Throughout the year, the Paperjam+Delano Business Club offers new members the opportunity to take part in a New Members Breakfast to find out more about how the Club works. Who is invited? Directors, communications and HR managers.

These informal tasting evenings let you expand your professional network. Share a table, talk and inspire one another.

In addition to the events (Talks, Shows & Awards, Social) and the state-approved training programme (Academy), a membership includes a range of services around communication and recruitment:

Déjeuners Carrousel An excellent speed networking opportunity.

One lunch, three courses, four people per table and a change of seat for each course. That’s nine direct contacts during a single lunch. z Eleven dates in 2024 : 12.01, 09.02, 15.03, 19.04,

17.05, 14.06, 05.07, 20.09, 18.10, 15.11, 13.12

TGIF Lunch Every Friday, there’s a 12-person conversation at an informal Thank-God-It’s-Friday Lunch. The TGIF Lunch is a chance to discuss subjects such as Leadership, HR, Marketing and Under 50. z Thank-God-It’s-Friday: Leadership Lunch

Brasserie Schuman

z Thank-God-It’s-Friday: HR Lunch

Score Luxembourg z Thank-God-It’s-Friday: Marketing Lunch Tero House z Thank-God-It’s-Friday: Under 50 Lunch Technopolis restaurant

z Eight dates in 2024: 25.01, 22.02, 21.03, 23.05,

20.06, 26.09, 09.10, 14.11

Delano Parties Delano turns 13. Anniversary Party Get ready for Luxembourg’s biggest birthday party! Delano, Luxembourg’s Financial community, invites you to celebrate its 13th anniversary! Meet Expats and locals, raise a glass and have fun! z 07.03.24

Chouchou

Delano’s annual Expat Guide Release Party This afterwork event brings together over 1,000 Expats looking to expand their network.

Be among the first to get your hands on the Expat Guide packed with invaluable information to make the most out of life in the Grand Duchy. z 11.07.24

Chouchou

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¼ A basic mention in the Paperjam+Delano Business Guide to increase your visibility; ¼ A welcome interview to introduce your company and the reasons for joining the Club; ¼ A n article “Carte Blanche” to share your expertise, experience or point of view; ¼ U p to 10 e-News* to share business news in the Paperjam or Delano newsletters; ¼ U p to 10 press releases* to announce business news on paperjam.lu or delano.lu; ¼ U p to 25 job offers* to recruit your future collaborators via Paperjam+Delano Jobs; ¼ “ Career moves” – articles to announce the arrival of a new employee or an internal promotion. *Annual quota, depending on the size of the company

A state-approved training centre with an ambitious

portfolio of training courses that are eligible for state aid, the Academy offers over 200 training courses in 2024, half of which is scheduled, and the other half is “on demand”.

These courses are open to all employees of member companies and come in a variety

of formats, including hard and soft skills trainings.

Off The Record: Peer-to-peer learning In this informal peer-to-peer exchange, a manager shares their company’s best practices in a given area. Sessions include up to 20 participants and take place in a private and welcoming setting. Anything said here is off the record. Together we learn, share and exchange ideas. The two one-hour sessions, which are separated by a light lunch, include 20 minutes of presentation and 40 minutes of discussion. There will be six workshops in total during 2024.

Workshops These opportunities for learning and inspiration, condensed into three-hour sessions, are organised in small groups to allow a genuine exchange of ideas among participants and with the trainer. The workshops are structured in seven categories. z Hard skills training includes Communication,

Marketing & Sales; Finance & Accounting; Human Resources; Legal; and Strategy & Operations.

z Soft skills training covers Management

& Leadership; and Personal Development.

Advanced Trainings Advanced training courses, which take place over three to six days, are only provided in French. The Advanced Trainings will take place in Luxembourg City.

Webinars 20 highly effective livestreaming courses on current topics. Each course includes a 45-minute lecture followed by a 15-minute Q&A session with the trainer, offering you the chance to get up to speed quickly. Courses are organised in different cycles: Communication, Marketing & Sales; Finance and Accounting; Human Resources; Management & Leadership, and Personal Development. Replays of webinars will also be available.

Scale up Masterclass Mastering the Rockefeller Habits 2.0.

An international method that has proved its worth. Six Luxembourg companies involve their executive committee in an ambitious 12-month training programmed that prepares the company for a successful scaling-up. People, Strategy, Execution, Cash. z Members of the Business Club benefit

from a preferential rate (-10%).

On demand Explore our catalogue of nearly 100 on-demand courses. There is no set schedule, but a minimum of pre-registered participants is needed to trigger the organisation of the event within two months. On-demand courses will be held over a half or full day. Access to some of these courses will be charged according to the level of expertise, with a reduced rate for Club members.

Mentoring NEW

Business Mentoring Luxembourg in partnership with Paperjam+Delano Business Club offers “speed mentoring” sessions of 30 to 45 minutes, twice a year. Addressed to CEOs of SMEs, they provide dedicated advice from inspiring entrepreneurs from the Grand Duchy. z 21.05.24 (09 :00-17:00) Luxembourg City z 26.09.24 (09 :00-17:00)

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Luxembourg City

The 10 best ways to interact with the Paperjam +Delano ecosystem

2.

Publish a press release with no constraints When information is commercial, it can’t be used by the editorial staff but it can still be of interest to a more specialised readership.

The Brand Studio offers a paying option to distribute a press release that is free of editorial demands. You can publish press releases throughout the year, according to your diary, needs or obligations, in the eponymous section.

3.

“Take the stage”: speak at conferences or roundtable events Maison Moderne invites its members to share their expertise, experience and point of view by hosting a conference, participating in a roundtable discussion or even taking part in a 10×6 event. This is an opportunity to develop personal thought leadership or give visibility to key contributors.

1.

Build relationships with editorial departments Paperjam and Delano readers are interested in business news, and so is the Maison Moderne ­editorial team. With a newsroom of over 25 journalists, five of whom specialised in financial ­markets, it is Luxembourg’s most important ­economics and finance editorial office. It isn’t possible to cover all topics; choices are made and priority is given to exclusives and information that Maison Moderne is the first to receive.

Identifying journalists or editors who cover a specific sector, approaching them and sending them i­ nformation (via news@maisonmoderne. com) a­ llows for a better distribution within the ­Paperjam and Delano editorial offices.

4.

Recruiting your future collaborators The French-English job boards of Paperjam and Delano provide opportunities to publish job offers. Their visibility is amplified by distribution in highly anticipated newsletters. This is the best way to reach talented people who are not actively searching.

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5.

8.

Take courses or share your expertise during training sessions

Getting your message across through advertising, native advertising and sponsorship

When your employees progress, your company progresses. With the Paperjam+Delano Business Club’s Academy offer, you can not only continuously improve the skills of your teams, management and leadership, but also host training workshops as an expert or share your best practices with other members.

Whether your targets are B2B, high-end B2C or B2G, they are sure to read Maison Moderne publications. The right advice will ensure the success of a display and native ad campaign in digital, print or a live experience format.

9.

6.

Offer your services and products to other business club members

Successful networking at events

With more than 1,600 companies and institutions, every member can be both supplier and client.

The business club is also a matchmaking platform. Every year the Paperjam+Delano Business Club publishes a publication featuring what members can offer to other members and what they are looking for first and foremost.

By participating in events, it is easy to become an active player. Networking is an opportunity to develop your network by introducing yourself to other members, taking an interest in them and what you can bring to the table. It’s a business club, so it’s best to avoid the hard sell and keep in mind that a network is built and maintained on the basis of mutual interests.

10.

7.

Follow business and political news, and share information with colleagues

Communicating as a business club member

Understanding business and political issues, following the latest news from companies, institutions and decision-makers, being attentive to your clients, partners and colleagues means being informed so that you can make the best decisions. Invite your employees to subscribe to the Paperjam and Delano newsletters and offer them a subscription to the magazine(s) to give them access to these resources.

From the international company to the local micro-enterprise, membership allows you to communicate with other members, but also with other readers of Paperjam and Delano, notably through the publication of e-news or by a­ nswering the new member questionnaire.

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Sizes and specifications Print MEDIA

Paperjam

Hors-séries

Delano

Paperjam+ Delano Inflight

City

Magazine

Magazine

Magazine

Format (WxH in mm)

Magazine/ supplement

Archi + Real Estate

Guide

1/1 *

210 × 265

230 × 300

210 × 265

210 × 265

210 × 265

230 × 280

Double page *

420 × 265

460 × 300

420 × 265

420 × 265

420 × 265

460 × 280

1/2 horizontal

185 × 115

220x × 140

185 × 115

185 × 115

185 × 115

205 × 125

1/2 vertical

87 × 240

105 × 290

87 × 240

87 × 240

87 × 240

99 × 260

C2 panoramic *

420 × 265

460 × 300

420 × 265

420 × 265

420 × 265

460 × 280

Culture listing Display ad

110 × 152

Bandeau

182 × 25

Carré

84 × 84 All data indicate width x height format in millimetres (mm) * Add 5mm full bleed (3mm minimum)

Digital (paperjam.lu and delano.lu) desktop Remark Website elements: .html .html5 (if animated) .jpg .png

Size

Max. weight

Billboard Top

970 × 250px

200ko

IMU

300 × 250px

200ko

InRead (video MP4 only)

1.920 × 1.080px

30Mb

Half page

300 × 600px

200ko

Roadblock Wallpaper: Billboard + 2 Wallpapers

1.020 × 250px + 2 × 188 × 1.050px

200ko + 2 × 200ko

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tablet Remark Tablet elements: .gif (if animated) .jpg .png .html5 (if animated)

smartphone Remark Smartphone elements: .html5 (if animated) .jpg .png

newsletter Remark Newsletter elements: .png .jpeg

brand voice

Size

Max. weight

Billboard Top

485 × 125px

200ko

IMU

300 × 250px

200ko

Half page

485 × 125px

200ko

Billboard Top

320 × 110px

200ko

IMU

300 × 250px

200ko

Half page

320 × 110px

200ko

Billboard Top

1.240 × 320px

200ko

Billboard Sector

1.240 × 320px

200ko

Billboard Middle

1.240 × 320px

200ko

IMU

600 × 500px

200ko

Title: max. 50 characters, including spaces Heading: max. 300 characters, including spaces Text: Word format, max. 3.200 characters, including spaces (please highlight the quotes to emphasise in yellow) Image: photo in RGB, no logo (1.936 × 1.290px), .png Additional types of content: integration of tweet, integration of photo, integration of PDF or Slideshare, ­integration of video, YouTube or Vimeo links only

knowledge

Title: max. 50 characters, including spaces Heading: max. 300 characters, including spaces Text: Word format, max. 5.000 characters, including spaces Image: 1.936 × 1.290px, .png, with a caption, photo credit, no logo, non-commercial URL for redirection to a website of your choice, at the end of the article Additional types of content: integration of tweet, integration of photo, integration of PDF or Slideshare feature, integration of video, YouTube or Vimeo links only

65

In 2024, Maison Moderne will introduce Chloé, an AI-driven digital marketing solution At Maison Moderne, we firmly believe in harnessing the synergy of diverse channels and marketing strategies.

This includes everything from Live Experiences and Print Advertising to cutting-edge Digital Marketing initiatives.

We seamlessly navigate from Display Advertising to Native Advertising, leveraging the credibility of esteemed media brands, all while embracing performance-driven marketing on search engines and social media platforms.

Maison Moderne’s experts assist clients in shaping their campaign strategy and refining their objectives.

Following this, Chloé takes charge to ensure optimal allocation of your budget by: z analysing your website and

generating relevant keywords and interests; z effectively delivering

Chloé z Chloé creates exceptionally

effective campaigns on Google, Facebook and/or Instagram. z Chloé promotes your company,

products and services through standalone campaigns. z Chloé enhances the impact of your

native campaigns on paperjam.lu and/or delano.lu by extending the reach of your Sponsored Content, Knowledge, Grands Dossiers or #FoodzillaGuide content. z Chloé helps you reach more

candidates in your recruitment process.

the campaign to your target audience of potential clients; z maximising results by distributing

your budget across multiple platforms.

Continuously fine-tuning the campaign: Chloé proactively identifies potential clients, perpetually optimising campaigns and exploring niche target audiences. Its extensive data knowledge places AI far ahead of manual optimisation.

Chloé is designed to make the most efficient use of your budget and ensures that the ads reach individuals most likely to engage with the promoted service or product.

Gain access to comprehensive and visually presented reports, providing insight into Chloé’s achievements.

Let’s talk

Headquarters and management, Brand Studio, Business Club

Publishing House 10, avenue de la Liberté, Luxembourg-Gare

Mailing address: BP 728, L-2017 Luxembourg Tel.: (+352) 20 70 70

A publication by Maison Moderne

10, rue des Gaulois, Luxembourg-Bonnevoie

Handbook for Effective Communication

(+ 352) 20 70 70 www.maisonmoderne.com