Celebrating 10 Years of Fuel Your Love

On a frigid Valentine's Day in Maine, warmth came in more ways than one. The Maine Energy Marketers Association (MEMA) and its dedicated fuel providers embarked on a mission of compassion, delivering free heating fuel to families in need through the 10th annual Fuel Your Love campaign. This heartwarming tradition started a decade ago and has become a beacon of hope during Maine's harsh winters. With subfreezing temperatures gripping the state, MEMA members— including Atlantic Heating Company, Bob's Cash Fuel, Colby & Gale, Dead River Company, Dixfield Discount Fuel, Eastern Propane & Oil, Fielding's Oil & Propane, M.W. Sewall, R.H. Foster Energy, Sail Energy, and V.L. Tammaro—hit the road, filling tanks and hearts alike.

MORE THAN JUST FUEL

Fuel Your Love is more than an act of charity; it's a lifeline. From single parents struggling to keep their children warm to elderly residents on fixed incomes to veterans and individuals with disabilities, this campaign touches lives in profound ways. Customers who were selected to receive fuel were often overcome with emotion, grateful for the unexpected relief during one of the coldest winters in recent history.

Donna Mayberry, a customer of Dixfield Discount Fuel, was shocked to see two oil trucks in her yard that Friday. She was one of Dixfield's four recipients, receiving 100 gallons of fuel to help her through the winter.

R.H. Foster customers Jordann and Colby shared the emotional impact of the campaign on social media: "Colby and I got the biggest surprise today!! We were selected as part of the R.H. Foster' Fuel Your Love' campaign, and they completely FILLED our oil tank and dropped off a goodie bag. I am beyond thankful and blown away by this gesture and campaign."

A DECADE OF GIVING

Over the past ten years, MEMA and its member companies have made it their mission to support Maine communities. Their commitment to giving back is woven into the very fabric of their businesses, and Fuel Your Love is a testament to their dedication.

Charlie Summers, President and CEO of MEMA, expressed his gratitude for the companies that continue to make this event possible.

"Fuel Your Love is the perfect example of MEMA members' deep commitment to their communities. This campaign was created a decade ago to help those in need, and that mission is more important than ever during such a bitterly cold winter." None of this would be possible without the hardworking fuel drivers, who braved the elements to ensure Maine families stayed warm.

VALENTINE'S DAY TO REMEMBER

While many associate Valentine's Day with flowers and chocolates, MEMA and its fuel providers have redefined the holiday by showing love in the most meaningful way— by ensuring no family is left in the cold. With the support of generous sponsors like Haffner's Energy and H.O. Bouchard, this year's event was another resounding success.

As Fuel Your Love enters its second decade, it remains a powerful reminder of the kindness and generosity that define Maine's fuel industry. Through warmth, care, and community spirit, MEMA and its members continue to make a lasting impact—one full tank at a time.

"Fuel Your Love is the perfect example of MEMA members' deep commitment to their communities."