PROGRAMMATIC CAMPAIGN
INCLUDES:
• Unlimited changes to campaign tactics (24-48 hr. turnaround)
• Campaign will be frequently and proactively optimized
• 24/7 real-time online detailed reporting link
• Monthly strategy review of campaign performance
• Event Retargeting STRATEGY INCLUDES:
• Site Retargeting
• Addressable geo-fence retargeting
• Keyword retargeting
PROGRAMMATIC GOAL:
• To create brand and top of mind awareness
• To use programmatic to promote sales/ services and differentiate from competitors in the market.
• Campaign will be measured by a successful Click-Through-Rate of .08% or higher.
• To increase more walk-through traffic and track via conversion zone.
DOMINANT : 25,000 Impressions $2,000/month
COMPTITIVE: 15,000 Impressions $1,200/month
PRESENCE: 10,000 Impressions $800/month