Introduction

Welcome to the NCA’s Help Halloween Happen Campaign!

The NCA Help Halloween Happen campaign has three components: The guide you are reading right now, which is full of ideas that NCA members can take to their community leaders to encourage a safe, fun local Halloween; free poster creation and printing to support local events our members develop; and stickers that members can hand out to kids buying costumes.

The aim of the Help Halloween Happen campaign is to create local excitement about Halloween. We want the residents of your community to shop in your store. That’s why the three parts of the campaign all bring the focus to your store. When your neighbors are thinking about Halloween this year, we want them thinking about you, too!

Naturally, the campaign will succeed only with your involvement. Once you decide on one or more of the events described in this book –or that you develop yourself –contact NCA Executive Director Ed Avis (executivedirector@costumers.org, 708-218-7755) and he will help you access the free poster creation service, which will help you promote the event in your community.

Good luck, and good sales this Halloween!