April 20, 2016
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Tony Gibbs is one of three entrepreneurs who have seen the potential for avocados at Tapora.
Avocado orchardists set sights on Tapora Investment in a multi-million dollar avocado industry is cranking up on the Okahukura Peninsula, west of Wellsford. Three Mahurangi-based orchardists and horticulturalists are behind three separate enterprises, which will together plant more than 350 hectares over the next few years. The three growers are a joint venture
between Southern Paprika owner Hamish Alexander and businessman Glen Inger; EZY Peel Mandarin owner and former corporate heavyweight, Tony Gibbs; and former Fresh Food Exports owner, John Greensmith. When all three orchards are up and running, they expect to employ more than 100 people in Tapora, which currently has a population of
around 200. Avocados are New Zealand’s third largest fresh fruit export, and Northland, with its cool nights and humid summers, is considered to have an ideal climate for the crop. Avocados have been farmed commercially at Tapora for more than 20 years, but never on the scale now envisaged. One of the attractions of the peninsula is
its free-draining soils, which until now have been mainly used for dairying, sheep and beef farming. Mr Greensmith says market demand is growing at 10 per cent annually, with the supply increasing by just three per cent. Mr Alexander’s 250-hectare orchard is continued page 3
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