MONUMENTS OF LATE CAPITALISM

Monuments of Late Capitalism is a collection of three speculative comedic posters, based on the premise of the “capitalization of monuments”: the concept that a monument doesn’t belong to the people anymore, but to a corporation that profits off it.

In these three posters, three monuments are altered to advertise products or lifestyles according to the brands that “sponsor” them: Martini, Heinz and Louis Vuitton.

The idea stems from a real life campaign that took place in Madrid in the year 2013, in which the communications company Vodafone bought the rights to the metro line 2 and centric metro station Sol, changing their names to line Vodafone 2 and station Vodafone Sol, respectively. After three years of opposition and vandalism from the metro users, the signs were removed in 2016.