Tshepiso Maphuthu

I am a businessman who grew up in Jouberton and I'm a proud owner of a music and lifestyle event company in the city of Matlosana

My passion for travel and experiencing the world's most captivating events, from international music festivals to local and premium clubs like Taboo/Konka inspired the creation of Allure Experience. Well, some say I’m a Rockstar. After witnessing the unparalleled energy and curated luxury at these events, it sparked a desire to bring a similar concept to life in my hometown, the City of Matlosana. The idea got fueled by a close friend of mine after several attempts of convincing. We boast a vibrant culture and deserve event experiences that reflect our unique spirit. Allure Experience aims to bridge that gap, offering residents and visitors alike a taste of top class luxury and entertainment, right here at home.

Tshepiso enjoys watching the dream come to life, every single year. Through the partnerships that keep growing with companies like Ice Tropez, SAB, Hennessey and others company's that are watching what their doing. As a team they are constantly trying to perfect their event management process. But most importantly looking at his patrons having a good time, it makes all the stress they endure worth it. He is very passionate about showcasing our city’s potential for sophisticated entertainment. By creating events that rival premium experiences from big cities in SA. It's invigorating to be part of that growth and positive change.

Some of the biggest challenges in hosting any event is capital and reaching the required audience especially in our city which does not host events quite like ours. Establishing Allure Experience as a brand synonymous with high-end experiences requires consistent excellence in exceeding expectations. Building trust and attracting a discerning clientele takes time and a proven track record and that was challenging when they were starting off. Additionally, securing partnerships with internationally and nationally recognized brands can be a hurdle. We actively work on forging strong relationships and showcasing the potential of the market to attract these toptier players said Tshepiso.

To overcome those challenges is to not take no for an answer and continuously knocking on doors. For example, they had been chasing Hennessy to come on board with their events as a partner since the beginning of the journey in 2021, and they didn’t get a “yes” until the fourth event. Planning early helps especially with sponsorships and partnerships which tends to ease the financial burden. Despite these challenges, the rewards of crafting unforgettable experiences and showcasing Matlosana’s potential for sophisticated entertainment are incredibly motivating.

How Thepiso started he actually wanted to create a small luxury event, one could maybe even call it something like a party, as a way to test the local market. It was not supposed to be anything big, but during the planning phase the team which just so happens to be made up of perfectionists and big dreamers they decided, its either they go BIG or their not doing it. They had a point to prove as they were all starting out in this space. Financially speaking he had to wreck his finances a bit as they didn’t have any partners when they began but it has all been worth it as every year growth is seen.

Only describe it in 3 words can describe the first event: Stress, Anxiety, Fatigue. But it was a wonderful experience. Everyone in the team stayed up many nights and worked to the bone which resulted in a dope event for all the patrons. There is a thrill from hosting the first event that can’t be experienced twice.

Tshepiso has been working in events for just under four years now, and in that time he has learnt to keep the mentality of always be learning how to do things better than the last. I’m forever a student he said, I am now quite seasoned in this space but no, I’m no expert yet he added.

What makes Allure Experience stand out in the North West event industry, particularly within Maglerais by offering a truly unique brand of luxury. They draw inspiration from the most exclusive events globally that deliver a level of sophistication and detail unmatched locally. From meticulously chosen entertainment and highend catering to a meticulously crafted ambiance, every element is designed to create an unparalleled guest experience. They don't just replicate international experiences – they infuse them with a distinctly South African flavour. This means incorporating local talent, cultural elements and a touch that resonates with our audience, all while maintaining the world-class standards they deserve.

Allure Experience isn't about following trends; it's about setting them. They source innovative concepts, up-andcoming talent, and unexpected collaborations to keep events fresh, exciting, and unlike anything Matlosana has ever seen

Building a business like Allure Experience has definitely been a learning experience, here are some lessons. focus on your niche and provide exactly what your target market craves.

Prioritise exceptional service to build loyal fans.

ByMargaritaPerez Photographyby FrancoisMercer

Embrace fresh ideas and don't be afraid to stand out. Building strong relationships with industry folks and potential partners is key.

Always be adaptable and learn from your mistakes, because the business world is constantly evolving. Don't underestimate the power of a solid plan – it's your roadmap to success.

Never skimp on quality, remember reputation is everything.

Marketing is crucial, people won't find you if you don't promote yourself.

Don't try to be everything to everyone, focus on your niche and deliver exceptional service there.

Finally don't be afraid to ask for help, there’s always something to learn from experienced mentors

Finally stay tuned for Allure 5.0 weekend, from 25-27 October 2024 which includes the Allure golf day(Friday the 25th October) , Main party(26th October ), and lastly the Allure Aftermath (27th October). We are already cooking and its hot, it’s going to be even more amazing this time around.

Tshepiso Joe-Deep Maphuthu