Magic Brief: How to Save Ad References

If you work in the creative industry, chances are you've dealt with briefs before. They are a critical component of any successful project, serving as a roadmap for your team and ensuring everyone is aligned with the client's goals and expectations. But did you know that briefs can also be a treasure trove of inspiration for your storyboards?

In this blog post, we'll explore the magic brief and how you can use them to fuel your creativity and create stunning storyboards. You could also save fb ads, instagram ads, tiktok ads, etc with this platform.

Save Ad References

One of the most significant advantages of working with briefs is that they usually come with references. These references can be in the form of images, videos, or even other ads that the client likes. Don't discard these references once you've read the brief; instead, save them in a folder on your computer.

Having a library of references at your disposal can be incredibly useful when you're creating storyboards. You can use these references as a starting point or as inspiration for specific shots or scenes. However, be mindful of copyright issues and don't copy the references verbatim. Instead, use them as a jumping-off point and put your unique spin on them.

Break Them into Pieces

Another way to use briefs to your advantage is to break them into pieces. Look at the brief and try to identify the key elements that make it successful. Is it the colour scheme? The composition? The tone of voice?

Once you've identified these elements, break them down into smaller pieces. For example, if the brief is for a beverage ad and the colour scheme is primarily blue and green, you could break that down into specific shades or colour combinations. You could also break down the composition into specific camera angles or framing techniques.

By breaking down the brief into smaller pieces, you can better understand what makes it successful and apply those same principles to your storyboards.

Rework Them in Your Own Storyboards

Finally, use the references and the broken-down elements to rework the brief into your storyboards. Don't feel like you need to stick to the brief verbatim; instead, use it as a starting point and create something unique that still aligns with the client's goals and expectations.

For example, let's say the brief is for a car ad, and one of the references is a sweeping shot of the car driving on a winding road. You could take that idea and create a shot where the car is driving on a road made entirely of glass or a road that twists and turns in unexpected ways.

By reworking the brief into something unique, you can create a storyboard that stands out and captures the client's attention.

Summary

Save Facebook, Instagram & TikTok ads, build storyboards, collaborate with your team, and take your creative workflow to the next level using MagicBrief.

Visit https://magicbrief.com