CREATE IMPACT.
DRIVE GROWTH. ELEVATE PRESENCE.
DYNMX Design is a San Diegobased design studio founded by Magdi Cook, specializing in branding, graphic design, and custom website design and development.
We take a collaborative, detaildriven approach, creating thoughtful, intentional work that not only looks refined, but supports how your business operates day-to-day and evolves over time.
We partner with clients nationwide, working across industries including healthcare, fitness, wellness, finance, insurance, recruiting, real estate, biotech, beverage, and more. Our approach is flexible, allowing us to adapt to each team, workflow, and set of goals while integrating seamlessly as a trusted design partner.
From brand identity development to website redesigns and ongoing creative support across print and digital, we bring both creative and technical expertise to every stage of the process. Our work is refined, cohesive, and built to create impact, support growth, and elevate your brand presence.
NoniGenex + STORQ
Brand Launch | 2022
PROJECT OVERVIEW
Developed brand identities and visual systems for NoniGenex and its diagnostic subsidiary STORQ, supporting investor communications, product storytelling, and future commercialization. The work established a cohesive yet differentiated brand presence across identity, packaging, and presentation materials, balancing scientific credibility with a modern, approachable aesthetic.
PROJECT ROLE
Led brand strategy and visual development across both brands, partnering with stakeholders to define positioning and visual direction. Executed identity systems, packaging concepts, and presentation templates, creating a cohesive foundation to support investor communications and future growth.
DELIVERABLES
Brand identity systems for parent and subsidiary brands
• Diagnostic packaging concepts and cassette designs
Custom presentation templates (PowerPoint)
• Brand guidelines, iconography, and visual assets
INDUSTRIES
Biotechnology
• Diagnostics
Women’s Health
Clarus Surgery + Apex PA Surgical Services
Brand + Website Development | 2025
PROJECT OVERVIEW
Developed integrated brand identities and custom website systems for Clarus Surgery and Apex Surgical Services, creating two distinct yet aligned brands within a shared healthcare ecosystem. The work focused on building clear, credible digital foundations that support patient trust, communicate expertise, and scale alongside each organization’s growth across web, brand, and ongoing marketing initiatives.
PROJECT ROLE
Led brand strategy, design, and website development across both organizations, partnering closely with founders and internal teams to define positioning, structure content, and establish cohesive visual systems. Designed and developed custom websites, built scalable brand frameworks, and created supporting assets across digital and print. Continued to support both brands post-launch through ongoing design, optimization, and system evolution.
DELIVERABLES
Brand identity systems and visual guidelines
• Custom website design and development (UX/UI)
• SEO-ready site structure and performance optimization
Analytics and platform setup (GA4, Search Console, Google Business, LinkedIn)
• Marketing collateral and digital assets
Ongoing website monitoring and design support
INDUSTRIES
Healthcare & Medical
• Professional Services Staffing
CLIENT DOMAINS
clarus-surgery.com
• apex-pass.com
BRAND
BRAND COLOR PALETTE
HEADINGS: GOTHAM — BOLD — ALL CAPS — TRACKING: 50 — NAVY / CHARCOAL / WHITE
Subhead: Lato — Bold — Title Case — Tracking: 0 — Charcoal / White
Body: Lato — Regular — Sentence Case — Tracking: 0 — Black / White
YOUR PARTNER IN SURGICAL EXCELLENCE
Apex PA Surgical Services provides skilled physician assistants to surgeons, improving surgical efficiency and outcomes. We support those without access to dedicated PAs due to billing or staffing limitations, offering consistent, expert support without financial burden.
IMAGE STYLING EXAMPLES
The logotype and brandmark should not be used side by side or combined. Use each element separately.
Use the light gradient on dark backgrounds and the dark gradient on light backgrounds. Where color isn’t allowed, use solid black or white logo.
HEX:
HEX:
HEX:
Memmert USA
Integrated Campaign | 2025
PROJECT OVERVIEW
Developed and executed the Think Memmert Q1 campaign, a strategic email-led initiative designed to reinforce brand positioning, support product education, and strengthen Memmert’s presence within the scientific and laboratory equipment space. The campaign established a scalable, modular system that extended across email, digital assets, and ongoing marketing efforts throughout 2025.
PROJECT ROLE
Led design across campaign strategy and execution, partnering with internal marketing teams to translate complex technical information into clear, cohesive visual communications. Developed flexible email templates and supporting assets to ensure consistency across ongoing campaigns while enabling long-term scalability.
DELIVERABLES
• Campaign concept and visual direction
Email campaign design and modular template system
• Digital assets supporting ampaign promotion
CRM-ready graphics and supporting assets
INDUSTRIES
• Scientific Equipment Manufactoring
• Laboratory Technology
Agena Bioscience
Oncology Campaign | 2025
PROJECT OVERVIEW
Designed and executed an integrated digital campaign centered around an oncology-focused white paper addressing challenges in nextgeneration sequencing (NGS) sample quality. The campaign was developed to educate clinical and research audiences while driving gated content engagement through a coordinated system of email, landing pages, and digital advertising.
PROJECT ROLE
Led design across all campaign touchpoints, partnering closely with internal marketing stakeholders to translate complex oncology concepts into clear, cohesive visual communications. Ensured consistency across digital channels while supporting both educational initiatives and lead generation goals.
DELIVERABLES
White paper layout and design
• Email campaign design (gated and ungated, HubSpot)
Custom landing pages (gated, ungated, confirmation)
• Digital ad creative supporting campaign promotion
LinkedIn ad design
• Email signature graphics
INDUSTRIES
• Biotechnology Genomics
• Oncology
Genius Juice
Lifestyle Content | 2021
PROJECT OVERVIEW
Developed lifestyle-driven social content for Genius Juice, supporting brand awareness and engagement across digital platforms. The work focused on creating authentic, visually engaging content that aligned with the brand’s wellness-driven positioning while showcasing the product within real-life, active environments.
PROJECT ROLE
Collaborated with the social media team to plan monthly content calendars and execute ongoing visual content. Led creative direction for lifestyle shoots, including prop sourcing, location selection, and model coordination, ensuring each asset aligned with brand positioning while maintaining strong product visibility.
DELIVERABLES
Social media content across multiple platforms
• Lifestyle art direction and photography direction Animated GIFs and short-form motion assets
• Product-focused content supporting ongoing campaigns
INDUSTRIES
• CPG Beverage
• Health + Wellness
WHAT ARE THE BENEFITS OF COCONUT WATER + MEAT?
promotes blood sugar regulation
contains antioxidants reduces risk of heart disease
great source of fiber
eases anxiety and depression
Extremely nutritious
boosts overall happiness feeds Genius
YOU DON’T NEED TO BE A GENIUS TO CRACK INTO THIS JUICE! YOU DON’T NEED TO BE A GENIUS TO CRACK INTO THIS JUICE!
YOU DON’T NEED TO BE A GENIUS TO CRACK INTO THIS JUICE!
CHECK IN ON YOUR FRIENDS
(and make sure they’re drinking Genius!)
JULABO USA
Technical Publication | 2025
PROJECT OVERVIEW
Designed a multi-page technical application note focused on temperature control in high-quality cannabis extraction. The publication was developed to communicate complex scientific information in a clear, structured format, supporting both research and industry audiences while reinforcing JULABO’s credibility within the laboratory equipment space.
PROJECT ROLE
Led the design and layout of the full application note, establishing visual hierarchy, typography, and page structure to support technical comprehension. Translated dense scientific content into a clear, readable narrative while maintaining accuracy, consistency, and alignment with JULABO’s brand standards.
DELIVERABLES
Long-form technical editorial design (16-page publication)
• Layout system and information hierarchy
• Charts, diagrams, and technical content integration
Brand-aligned typography, imagery, and page structure
• Print-ready and digital publication files
INDUSTRIES
Laboratory Equipment
• Cannabis Scientific Research
Amazon Juices
Rebrand Concept | 2023
PROJECT OVERVIEW
Developed a rebrand concept for Amazon Juices, a Brazilian-inspired juice bar in Santa Cruz, California. The work focused on creating a refreshed visual identity rooted in Brazilian culture and Santa Cruz’s laid-back, coastal energy, resulting in a distinctive and ownable brand system designed to extend across packaging, signage, and customerfacing touchpoints.
PROJECT ROLE
Led the development of the brand concept and visual identity, translating cultural inspiration into a cohesive system across packaging, environmental design, and brand guidelines. Established the visual direction through typography, color, and illustration, demonstrating how the identity could scale across both physical and digital brand touchpoints.
DELIVERABLES
Brand identity concept and visual system
• Packaging and labeling concepts Environmental and signage applications
• Brand guidelines outlining system usage and scalability
INDUSTRIES
• CPG Beverage
• Health + Wellness
Selected Website Work
Website Design + Development | 2020–2026
PROJECT OVERVIEW
Design and development of custom websites across WordPress, Squarespace, and Shopify, tailored to each client’s goals, industry, and operational needs. Each project is approached with a collaborative, detail driven process that translates brand strategy into fully realized digital experiences that are visually cohesive, user friendly, and built to perform.
From initial planning and site architecture through design, development, and launch, every website is structured to support long term scalability, SEO performance, and seamless day to day use. Ongoing support ensures each site continues to evolve alongside the business.
PROJECT ROLE
Led website design and development across multiple platforms, partnering closely with clients to define structure, design direction, and functionality. Managed the full process from concept through launch, including site architecture, UX/UI design, development, and ongoing optimization and site maintenance.
