Modifly Visual Guidelines

VIVA MODIFLY Now that we have created a cohesive visual identity, these are the tool you need to bring it to life! By following these guidelines, we can ensure the visual identity upholds the aesthetics’ standards and keeps the Modifly brand looking professional and consistent when it makes its way out into the world.

04

Mood Board 06

Colors 12

Typography 17

Explorations

SMART YOUTHFUL AMBITIOUS WELCOMING BOLD

MOOD BOARD Modifly is made up of an amazing team of joyous, youthful, welcoming, and smart individuals that are fueled by their drive to create meaningful connections with brands. This mood board is a visual representation of the key characteristics that make up Modifly.

SMART YOUTHFUL FUN INSPIRING BOLD REAL HONEST WELCOMING FLEXIBLE PLAYFUL LOCAL FAST CURIOUS AMBITIOUS

COLOR PALETTE Color is an integral part of brand identity. Constant use of the defined color palette not only reinforces the cohesiveness of the brand, but color also serves a psychological purpose by communicating a certain feeling or message to your targeted persona.

The Modifly color palette is fun, smart, and determined. The variety of colors offer flexibility — following one of Modifly’s key characteristics.

Each color serves a unique purpose: off-white and pink are used as neutral tones that create a welcoming and comforting feel; yellow, mint, and orange bring joy, enthusiasm, creativeness, and happiness; bright blue represents innovation and energy; finally, purple and charcoal bring an elegance and boldness to the palette.

HEX: FFFFFF RGB: 255,255,255

HEX: 2E3536 RGB: 46,53,54

HEX: 414371 RGB: 65,67,113

HEX: 177EFB RGB: 23,126,251

HEX: D0EDD2 RGB: 208,237,210

HEX: EBECE6 RGB: 235,236,230

HEX: FA6F4E RGB:(250,111,78)

HEX: E49B98 RGB: 228,155,152

HEX: FEF086 RGB: 254,240,134

COLOR COMBINATIONS The Modifly color palette was designed to be flexible —whether the intended look is fun, modern, or traditional— but it is encouraged to combine the colors purposefully. The following color combination guidelines will ensure the visual is always representative of the overall brand identity.

AVOID

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Avoid using all pastel colors together; when using black and orange together, off-white should be incorporated in order to avoid a Halloween-like look; finally, it is highly suggested to use color combinations that have contrast, evoking the brand’s boldness.

COLOR TINTS

100%

75%

50%

25%

15%

TYPOGRAPHY Similarly to the use of color, typography can also be used in a meaningful and powerful way to represent the values and tone of the Modifly brand. Together, this set of contrasting typefaces create a bold but balanced feel to the brand. The original brand font, Gotham, keeps a clean and simple look, while IvyMode provides a touch of personality with its textured thick and thin lines.

IVY MODE LIGHT, REGULAR, ITALICS, SEMI BOLD

a b c d e f g h i j k l m n o p q r s t u v w x y z

CONSECTETUR

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A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

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GOTHAM LIGHT, BOOK, BOLD, BLACK

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EXPLORATIONS

HASTA LUEGO These guidelines were created to provide flexibility and creative freedom, while remaining true to the brand identity in its use across all platforms and applications. When in doubt, reach out!

Magda Aguirre hola@vivamagdastudio.com