Magda Aguirre

Page 19

T Y PE

specimen The font resource book emphasizes

the idea that great design is serious, which really means it’s playful. Paula Scher explains in the narrative what great design is, she advises designers to stay away from solemn design and never lose the joy of art. Based on her philosophy and the characteristics of typography, I used photography to represent these ideas. I reflected type on to the women’s bodies who have similar characteristics to the font.


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