Magda Aguirre

Hello my name is Magda! I was born and raised in Tijuana. Growing up close to two contrasting countries helped me build my artistic identity, style and showed me the importance of perspectives. Aside from graphic design, I love photography and video. My passion to travel and immerse into new cultures also influences my artwork. I plan to continue developing my professional skills and find new sources of inspiration.

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S A B O R

VA VVI IVA paletas Viva Paletas is a project inspired by Mexico’s culture, full of vibrant colors and flavors. I remember as a child seeing the fruit embedded in a delicious popsicle.

The name VIVA means cheer, alive, and excitement. These words are representative of the good common feeling that people experience while eating them. In the logo VIVA, the V is created by using two popsicles crossing each other. This makes it easier for the client to quickly identify VIVA with popsicles. The colors of the packaging are representative of each fruit flavor. The challenge with this project was incorporating the Mexican culture and making it contemporary and attractive.

LOGO

TYPOGRAPHY

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ICONOGRAPHY

COLOR

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A R T D I R E C T O R Bet h Wee ks

S H A P E

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F O R M

T Y PE

specimen The font resource book emphasizes

the idea that great design is serious, which really means it’s playful. Paula Scher explains in the narrative what great design is, she advises designers to stay away from solemn design and never lose the joy of art. Based on her philosophy and the characteristics of typography, I used photography to represent these ideas. I reflected type on to the women’s bodies who have similar characteristics to the font.

GREAT DESIGN IS SERIOUS NOT SOLEMN

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E X P O R T

ILLICIT trade

Illicit trade is a major and growing problem worldwide. I believe the biggest problem

of illicit trade is our capitalized society that creates so much interest in money and material things, as you can see in my project there is a constant pattern between the demander and exporter. America, Canada, the European Union, South Arabia and Japan are some of the top demanders of drugs, human trafficking, and organ trade.

These countries are wealthy in comparison to India, Africa, and South America, who are the suppliers of their demand. Poverty is the number one reason why there is so much supply for these inhuman demands.

Awareness and opportunities for resources are the solutions to try and break that pattern. In my poster, I attempt to create awareness to the general population of what is happening with these illicit businesses and their incredible profits. My goal is to encourage them not to be part of it and take action to stop it.

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V I D A

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L I F E

V I VA V ITAL paletas

natural beauty Viva Paletas Vital Beauty is a skin project careinspired line inspired

by Mexby ico’s culture, nature and natural full ofproducts. vibrant colors The design and flavors. is fresh, Icalming remember andas elegant. a child This seeing brand the fruit created was embedded to connect in a delicious lifestyle, popsicle. skincare, The name beauty andVIVA health means together cheer,inalive, one. and The blog excitement. followers encourages These words to take are representative care of themof the good selves from the common insidefeeling aside from that using people the experience organic products while eating for treatment. them. InThe thegoal logois VIVA, to great thea Vorganic is created juicebycompany using two that popcan sicles well crossing other. This makes it work with each Vital Beauty. easier for the client to quickly identify VIVA with popsicles. The colors of the packaging are representative of each fruit flavor. The challenge with this project was incorporating the Mexican culture and making it contemporary and attractive.

VITAL

N AT U R A L

B E AU TY

U

VITAL NA T

R

BEAUTY L A

TYPOGRAPHY

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ABCDEFGHIGKLMNOPQR ST U V W X Y Z D I D OT R E G U L A R

COLOR

VIDA VERDE VITAL lifestyle brand

a H E A LT H Y O U T S I D E starts from the I N S I D E

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F U E R Z A

LIMITES

first aid kit Limites, is a first aid kit bag inspired by the suffering of thousands of immigrants that cross Mexico to reach the United States. The bag contains many vital essentials needed; a mini dictionary, a map printed on the bag itself with points of emergency contact and locations of shelter. The screen printed typography on the bag mimics a camouflage texture.

The colors are parallel to the dry lands of Mexico that they across. A bright orange was used to bring the design more life and excitement, and is a symbol of hope to the immigrants in their difficult journey.

Soy, soy lo que dejaron Soy toda la sobra de lo que se robaron Un pueblo escondido en la cima Mi piel es de cuero Por eso aguanta cualquier clima Soy una fabrica de humo Mano de obra campesina para tu consumo Frente de frío en el medio del verano El amor en los tiempos del cólera mi hermano

RENÉ PÉREZ JOGLAR

Millions of people have migrated from their homes to other countries in recent years. Some migrants have moved voluntarily, seeking economic opportunities. Others have been forced from their homes by political turmoil, persecution or war and have left their countries to seek asylum elsewhere.

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B L A C K

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G O L D

DOTS the cup cake box

When thinking of cupcakes a consumer is immediately connected to a celebration. Dots is a cupcake brand that is designed to package both ideas, celebration and cupcakes in one simple box. The reusable wood box not only holds the ingredients to create cupcakes, it also holds the decorations needed, and turns into a cupcake stand. The cupcake box uses the colors black and gold to further show the elegance of the brand.

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MONA boutique

Mona Boutique is a online clothing store. Mona was built on the belief that there are individuals who express their style by mixing casually modern pieces with enticing accessories; yet do not ignore their love of all things minimalistic. The logo is very simple yet modern and the colors used to design the website are earth tones to bring back the simplicity of beauty.

mona boutique.

OUTER SHELL

93% polyester, 7% elastane LINING

100% acetate

LINING

100% acetate

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I M M E R G E

BEAUTY travel

&

Beauty and travel is a personal photography book about where most of my inspiration comes from.

I love color, culture, diversity, food, contrast and you will see that in these layouts.

MEXICO

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MEXICO

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EXIC

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CHINA

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UNITED STATES

San D ie go D own Town, De ce mb er 2016 |

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about

Min Choi is a passionate designer & educator. Leveraging over 14 years of brand identity, corporate communications, environmental, infographic, packaging to interactive design, she has won numerous design awards. She owns Min Choi Design, and also collaborates with other designers and agencies. Min imparts her knowledge and love of design to the next generation of designers by teaching graphic design at SDSU, San Diego City College, and abroad. She has served AIGA San Diego as an Education Director, Vice President, and a current faculty advisor for City College student group.

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“I love to see a young girl go out and grab the world by the lapels.

LIFE'S A BITCH. You've got to go out and kick ass.�

Maya Angelou

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INSPIRATION is fire taking over

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a special thank you to all my professor at sdsu