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Hello, my name is Magda! I was born and raised in Tijuana, a city of blended cultures and traditions. The diverse city sculpted my artistic identity and showed me the importance of multiple perspectives. Aside from graphic design, I love photography and videography. My passion for traveling and immersing myself into new cultures influences my work. I plan to continue developing my professional skills and discover new sources of inspiration. Today more then ever, businesses have the opportunity to grow rapidly. Social media has revolutionized current advertisement and brand identities. Lifestyle photography and design are indispensable tools to attract clients from a diverse marketing world. My products strive to include these aspects and help startups build a business identity appealing and relatable to consumers.


PAGE 3 C A T E R G O R Y Pack ag ing & D esig n | A R T D I R E C T O R Ga ry Be n zel

1 S A B O R

VA VVI IVA paletas Viva Paletas is a project inspired by Mexico’s culture, Mexico’s culture, full of fullvibrant of vibrant colors colors and and flavors. I remember as a child seeing the fruit embedded in a delicious popsicle. The name VIVA means cheer, alive, and excitement. These words are representative of the good common feeling that people experience while eating them. In the logo VIVA,VIVA, logo the Vthe is created V is created by using by using two poptwo sicles crossing popsicles crossing eacheach other. other. ThisThis makes makes it easier it easier forfor the the client client toto quickly quicWkly identify identify VIVA with popsicles. VIVA with popsicles. The colors The colors of theofpackaging the are representative packaging are representative of each fruit offlavor. each fruit The challenge flavor. Thewith challenge this project with this wasproject incorpowas rating the Mexican incorporating the Mexican culture and culture making and it contemporary making it contemporary and attractive. and attractive.


LOGO

TYPOGRAPHY

abcd e fgh ij klm n NE X A RUST SANS

aB C D E F G HI G KL M N O Pqrstuvwxyz CHASING EMBERS DEMO VERSION

ICONOGRAPHY

COLOR


PAGE 17 C A T E R G O R Y B rand D esig n | A R T D I R E C T O R Min Ch oi

2 H A R M O N Y

LILIKO vegan cuisine Lilikoi stands for passion fruit in hawaiian. The brand Lilikoi was created with a vision that all beings could live in peace, love and harmony with each other. The vegan restaurant is located on the Island of Kauai. It is known as the Garden Island because of its amazing landscape and scenic views. Lilikoi offers an accessible starting point for those making the noble transition to a plant-based diet. The design is fresh and colorful, and the O in Lilikoi resembles the inside of a passion fruit.


TYPOGRAPHY

ABCDEFGHIGKLMNOPQRSTUV W X Y Z AV E N I R N E X T

ABCDEFGHIGKLMNOPQ RSTUV W XY Z NE X A RUST SANS

COLOR


PAGE 27 C A T E R G O R Y Ty pog raphy | A R T D I R E C T O R Bet h Wee ks

3

S H A P E

&

F O R M

T Y PE

specimen The font resource book emphasizes

the idea that great design is serious, which really means it’s playful. Paula Scher explains in the narrative what great design is, she advises designers to stay away from solemn design and never lose the joy of art. Based on her philosophy and the characteristics of typography, I used photography to represent these ideas. I reflected type on to the women’s bodies who have similar characteristics to the font.


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4

V I D A

|

L I F E

V I VA V ITAL paletas

natural beauty Viva Paletas Vital Beauty is a skin project careinspired line inspired by Mexby ico’s culture, nature and natural full ofproducts. vibrant colors The design and flavors. is fresh, Icalming remember andas elegant. a child This seeing brand the fruit created was embedded to connect in a delicious lifestyle, popsicle. skincare, The name beauty andVIVA health means together cheer,inalive, one. and The excitement. blog encourages Thesefollowers words are to representative take care of of the goodfrom themselves common the inside feelingaside that from people using experience the organic while products eating for them. treatment. In theThe logo VIVA,isthe goal to great V is created a organic by using juice company two popsiclescan crossing eachwith other. This makes it that work well Vital Beauty. easier for the client to quickly identify VIVA with popsicles. The colors of the packaging are representative of each fruit flavor. The challenge with this project was incorporating the Mexican culture and making it contemporary and attractive.


U

VITAL NA T

R

BEAUTY L A

TYPOGRAPHY

ABCDEFGHIGKLMNOPQRSTUV W X Y Z AV E N I R N E X T

ABCDEFGHIGKLMNOPQR ST U V W X Y Z D I D OT R E G U L A R

VITAL

N AT U R A L

B E AU TY

COLOR


VIDA VERDE VITAL lifestyle brand


a H E A LT H Y O U T S I D E starts from the I N S I D E


PAGE 55 C A T E R G O R Y Pack ag ing & D esig n | A R T D I R E C T O R Ga ry Be n zel

5 F U E R Z A

LIMITES

first aid kit Limites, is a first aid kit bag inspired by the suffering of thousands of immigrants that cross Mexico to reach the United States. The bag contains many vital essentials needed; a mini dictionary, a map printed on the bag itself with points of emergency contact and locations of shelter. The screen printed typography on the bag mimics a camouflage texture. The colors are parallel to the dry lands of Mexico that they across. A bright orange was used to bring the design more life and excitement, and is a symbol of hope to the immigrants in their difficult journey.


Soy, soy lo que dejaron Soy toda la sobra de lo que se robaron Un pueblo escondido en la cima Mi piel es de cuero Por eso aguanta cualquier clima Soy una fabrica de humo Mano de obra campesina para tu consumo Frente de frío en el medio del verano El amor en los tiempos del cólera mi hermano

RENÉ PÉREZ JOGLAR


BORDERS ARE THE SCARS OF HISTORY


Millions of people have migrated from their homes to other countries in recent years. Some migrants have moved voluntarily, seeking economic opportunities. Others have been forced from their homes by political turmoil, persecution or war and have left their countries to seek asylum elsewhere.


PAGE 67 C A T E R G O R Y I nfog raphics | A R T D I R E C T O R Sco tt Wyss

6 T R A D E

ILLICIT trade

Illicit trade is a major and growing problem worldwide. I believe the biggest problem of illicit trade is our capitalized society

that creates so much interest in money and material things, as you can see in my project there is a constant pattern between the demander and exporter. America, Canada, the European Union, South Arabia and Japan are some of the top demanders of drugs, human trafficking, and organ trade. These countries are wealthy in comparison to India, Africa, and South America, who are the suppliers of their demand. Poverty is the number one reason why there is so much supply for these inhuman demands. Awareness and opportunities for resources are the solutions to try and break that pattern. In my poster, I attempt to create awareness to the general population of what is happening with these illicit businesses and their incredible profits. My goal is to encourage them not to be part of it and take action to stop it.


PAGE 75 C A T E R G O R Y Pack ag ing & D esig n | A R T D I R E C T O R Ga ry Be n zel

7

B L A C K

&

G O L D

DOTS the cup cake box When thinking of cupcakes a consumer is immediately connected to a celebration. Dots is a cupcake brand that is designed to package both ideas, celebration and cupcakes in one simple box. The reusable wood box not only holds the ingredients to create cupcakes, it also holds the decorations needed, and turns into a cupcake stand. The cupcake box uses the colors black and gold to further show the elegance of the brand.


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8

M I N I M A L I S T I C

MONA boutique

Mona Boutique is a online clothing store. Mona was built on the belief that there are individuals who express their style by mixing casually modern pieces with enticing accessories; yet do not ignore their love of all things minimalistic. The logo is very simple yet modern and the colors used to design the website are earth tones to bring back the simplicity of beauty.


mona boutique.


LINING

100% acetate

OUTER SHELL

93% polyester, 7% elastane LINING

100% acetate


PAGE 95 C A T E R G O R Y Pe rsonal Phot og raphy | A R T D I R E C T O R Min Ch oi

9 I M M E R G E

CULTURA couture

&

Cultura and Couture is a personal photography

book about where most of my inspiration comes from. I love color, culture, diversity, food, contrast and you will see that in these layouts.


MEXICO

Pue bl a, De ce mbe r 20 15

pre Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi

xocoyoles Sed ut perspiciatis unde omnis iste natus

error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque

ipsa quae ab illo inventore veritatis et quasi

architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia

consequuntur magni dolores eos qui ratione voluptatem sequi nesci.


Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut

MEXICO

Pue bl a, De ce mbe r 20 15

labore et dillum qui dolorem eum fugiat quo voluptas nulla pariatu


EXIC

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore

Y VOLVER.. VOLVER

veritatis et quasi architecto beatae

voluptatem accusantium doloremque

vitae dicta sunt explicabo. Nemo

laudantium, totam rem aperiam,

enim ipsam voluptatem quia

eaque ipsa quae ab illo inventore

voluptas sit aspernatur aut odit

veritatis et quasi architecto beatae

aut fugit, sed quia consequuntur

vitae dicta sunt explicabo. Nemo

magni dolores eos qui ratione

enim ipsam voluptatem quia

voluptatem sequi nesciunt.

voluptas sit aspernatur aut odit

Neque porro quisquam est, qui

aut fugit, sed quia consequuntur

dolorem ipsum quia dolor sit

quis nostrum exercitationem ullam

amet, consectetur, adipisci velit,

voluptatem accusantium doloremque

sed quia non numquam eius

laudantium, totam rem aperiam,

modi tempora incidunt ut labore

eaque ipsa quae ab illo inventore

et dolore magnam aliquam

veritatis et quasi architecto beatae

quaerat voluptatem. Ut enim ad

vitae dicta sunt explicabo.

minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur?


Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur quis nostrum exercitationem


CHINA Oct obe r 20 1 6


UNITED STATES

Min Choi is a passionate

about

San D ie go D own Town, De ce mb er 2016 |

PAGE 111

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dillum qui dolorem eum fugiat quo voluptas nulla

designer & educator. Leveraging over 14 years of brand identity, corporate communications, environmental, infographic, packaging to interactive design, she has won numerous design awards. She owns Min Choi Design, and also collaborates with other designers and agencies. Min imparts her knowledge and love of design to the next generation of designers by teaching graphic design at SDSU, San Diego City College, and abroad. She has served AIGA San Diego as an Education Director, Vice President, and a current faculty advisor for City College student group.


Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur quis nostrum exercitationem ullam voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt

Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur quis nostrum exercitationem ullam voluptatem

INSPIRATION is fire taking over

accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo.


a special thank you to all my professor at sdsu


Magda Aguirre  

Graphic Design Portfolio

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