Central Today issue 71

Issue 71 | May/June 2013

Saddled with expectation Sir Mark Todd talks about second chances, motivation and moments that matter Happy days Creating a healthy working environment

Laying down the law Navigating the employment law minefield

Simple steps for business success Common SME mistakes and how to recover from them

Staying ahead of the game How to get organised and stay organised

Virtual companies Growing a retail business with no shop frontage

Dare to dream Business guru Michael Gerber brings his entrepreneurial vision down under

R R ds Thousanworth s of dollarr Rewards e of Read is issue! in th details age See p

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News | Initiatives | Interviews | Personalities | Information | Success | Profiles | Finance | Property | Sustainability | Export | Transport | Retail | Solutions | ISSN 1174-9520

CNT #71 Pages 1-60.indd 1

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In an environment full of comparable commodities and services, having a true and sustainable competitive edge isn’t about flamboyant marketing tactics or seductive sales speak.

It’s about being the best at what you do and knowing that you’re only as good as your last job.

Petrotec Services Ltd is a company that knows and embraces this fact.

Operating in the petro-chemical industry, it specialises in hazardous substances management. With extensive national reach, Petrotec is a company that doesn’t do anything by halves and its impressive reputation is testament to that fact.

Committed to flexibility and professional agility in its work, Petrotec has representation in multiple locations throughout the country – Dunedin, Christchurch, Nelson, Wellington, Auckland and now Tauranga.

areas of the North Island, which has produced a high volume of work for the company since its inception.

This move is representative of Petrotec’s commitment to being as accessible as possible to its client base, including high profile organisations such as Chevron New Zealand, Z Energy, BP, Allied Petroleum and CRT Fuel Ltd.

Civil Construction Petrotec’s civil construction team has accrued extensive experience across both public and private sectors in New Zealand.

• Supply and installation of automatic tank gauging and environmental monitoring • Remote solar power supplies • Energy conservation initiatives

Capabilities: • Supply, installation and commissioning of above ground storage tanks • Design, supply and installation of oil metering, storage tanks and control equipment

• Structured networks.

Design and Project Management The Petrotec team is committed to providing customers with the best service. Initial discussions are aimed at discovering the project requirements, time constraints and budgetary requirements, which will enable them to provide realistic methods of achieving the project goals.

• Tank cleaning (confined space entry)

Petrotec can work with all types of hazardous substances including fuel, gas, chemicals, solvents and paints.

• Consent applications

Capabilities:

• HSNO compliance

• Project management

• Design and build fuel storage compounds for power generation systems

• Construction management

Capabilities: • Underground tank extraction and destruction • Consent applications • Service station redevelopments • Electrical (hazardous areas) • Tank cleaning (confined space entry) • Compliance/contamination management • Filtration and fuel quality management • Stormwater interceptors/ detention tanks

New Presence

• Supply, installation and transportation of underground storage tanks

• Heavy civil construction (sheet piling, de-watering and drainage)

• Tank and pipeline testing

• Filtration and fuel quality management • Unmanned truck stops, fuel facilities and terminal work

• Concept, design and build DEF facilities • Design and build bio-diesel storage installations

• ASME welding for pipeline systems • General mechanical fabrication • LPG and other gas, liquid and vapour installations.

Electrical Contracting Petrotec’s proficiency in electrical contracting means it can deliver full electrical and automated services to its customers. With its intensive technical knowledge, Petrotec’s projects and maintenance works benefit from its intensive technical knowledge and are always delivered to a high technical standard.

Capabilities: Mechanical Services Petrotec prides itself on delivering a complete service. In a mechanical service capacity, the business works across retail, industrial and commercial markets with all types of hazardous substances.

Having a branch in Tauranga means Petrotec is on the ground covering all

From oil dispensing installations, LPG facilities and above ground

• Feasibility studies • Design concepts • Cost estimations • Resource management and Building Act consent preparation and process management.

• Hazardous substance management

• Turnkey solutions.

The establishment of this branch coincided with an organisational restructure implemented by Petrotec to further fine tune its strategic direction and operational goals.

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• Installation and audit of Cathodic Protection Systems

With years of experience in retail, industrial and commercial market segments, it has undertaken numerous projects for major oil companies, fuel distributors, corporates, councils and private entities.

The company’s key disciplines include civil construction, mechanical services and electrical contracting. It also has specialist design and project management skills and sells critical infrastructure for the fuel and oil industry.

Petrotec has diversified its presence even further after recently opening a new branch in Tauranga. This branch is under the management of Kevin Mole who has more than 20 years’ experience in the oil and gas industry and has managed projects all around New Zealand and the South Pacific.

fuel facilities to tank cleaning and contamination management, the company experts have the ability to oversee all jobs involved in the process, including the management of subcontractors, consent applications and meeting stringent project deadlines.

• Supply and installation of fuel management systems • Electrical installation of fuel dispensing/pumping equipment

Products Petrotec is a reseller of LogiTank and Banlaw Products.

LogiTank manufactures a range of containerised, environmentally friendly diesel tanks. The tanks are cost effective and versatile with low initial cost, installation and maintenance benefits, combined with the flexibility of shipping container logistics.

Banlaw manufactures fast-fill re-fuelling equipment and fuel management systems. Their components are robust, strategically designed and the result of many years of testing and refining. They are designed to be repaired as required, rather than replaced, ensuring ongoing savings.

For all enquiries, please feel free to call commercial sales manager, Craig Beer on 027 4506 952 or email info@petrotec.co.nz

• General electrical maintenance, connections and repairs • Service and maintenance of electrical/electronic equipment for the aviation industry

Petrotec Services Unit 17 23 Tukorako Drive Mount Manganui

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Issue 71 May/June 2013

In this issue...

Cover photo by Diana Black

Viewpoints

Features

Business

6 | HR

12 | Fieldays gets down to business

31 | Property and Construction

Malley & Co partner John Shingleton discusses the employment options for increasing your workforce

Now in its 45th year, Fieldays is setting the benchmark for agricultural innovation

6 | Legal

12

Trademark attorney Angela Searle on the facts and fallacies surrounding trademarks

Central Today

Issue 71

13,527

www.centraltoday.co.nz HEAD OFFICE

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38 | Export Technopak’s ingenuity in high value powder handling has opened up a world of possibilities

Labour Party leader David Shearer on keeping home ownership a reality

8 | Strategies Project Plus CEO Iain Fraser discusses the upside of organisational agility

8 | Small business

13 | Dollar versus drought

How the royally endorsed Campaign for Wool benefits consumers and producers alike

14 | Virtual companies

42 | Business development

Growing a retail business with no shop frontage

Gary Collins

9 | Working life

OPERATIONS MANAGER Di Barclay

Consultant Karen Degan looks at workaholism – the respectable addiction

David Webb of PPB Advisory on the common mistakes SME owners make, how to turn business around and the importance of planning and strategy

ADMINISTRATION

9 | Office design

Kylie Moore ADMIN MANAGER Kelly Allen Jade Haylett Rhondda Brisbane Cindy Breward Penny Duns

Occupational therapist Jane Cowan-Harris on why good office design is a no-brainer

Grant Williams Rob Cochrane Mogens Petersen Peter Black Clive Greenwood Melissa Sinclair Anthony Patrickson

Jonathon Taylor EDITOR Melinda Collins

CHIEF REPORTER Davina Richards JOURNALISTS Marie Sherry 03 961 5050 0800 555 054 editor@academy.net.nz

PRODUCTION Caroline Duke PRODUCTION MANAGER Carolynne Brown PRODUCTION CO-ORDINATOR Sarah Betman DESIGNERS Janelle Pike Jarred Shakespeare Jenna Day Ian Knott ONLINE Phone: Fax: Email:

03 961 5077 0800 555 054 production@academy.net.nz

ISSN 1174-9520 (Print) | ISSN 2230-4991 (Online)

48

18 | Happy days Creating a healthy working environment

20 | Dare to dream Business guru Michael Gerber brings his entrepreneurial vision down under

10 | Events diary

Navigating the employment law minefield

Find out what’s on near you

24 | Staying ahead of the game

Port Taranaki’s sprawling operation is now the region’s commercial gateway and PEPANZ, the voice of the petroleum industry, talks about fuelling New Zealand

How getting organised and staying organised is worth its weight in gold

54 | Initiatives

Reader rewards in this issue… RR • Get a free assessment from eftpos on page 2 • Grab a free website consultation from Zeald on page 13 • You can get a bonus chair from Smooch Collection on page 15 • Get a free bottle of vino from Imagine Building Design on page 32 • Order a free work estimate from Pepper Construction on page 33

22 | Laying down the law

26 | Cover story Sir Mark Todd talks about second chances, motivation and moments that matter

28 | Lifestyles Designer tents, superb sounds, the coolest camera around, a coffee lovers dream and an excessive indulgence

30 | Triple treat Three French Polynesian destinations – one budget, another mid-range, and one to blow the bank

48 | Oil and Gas

If you’re not getting the attention you deserve then a Brandmaster display unit is just the ticket

56 | Goods and Services Heading to Rotorua? Then let Stay and Play Rotorua guide you and while you’re there take a cruise aboard the Lakeland Queen

57 | Hospitality Hamilton’s best kept secret, Chim Choo Ree, indulges your taste buds with delicious cuisine in a small but perfectly formed setting

• Grab a sample pack of Canidae all natural dog food on page 36 • Buy two SafeBottles and get a third free on page page 45 • Take a free case of wine from myjobspace.co.nz on page 58

Disclaimer: This publication is provided on the basis that A-Mark Publishing is not responsible for the results of any actions taken on the basis of information in these articles, nor for any error or omission from these articles and that the firm is not hereby engaged in rendering advice or services.

A-Mark Publishing expressly disclaim all and any liability and responsibility to any person in respect of anything and of the consequences of anything done, or omitted to be done, by any such a person in reliance, whether wholly or partially upon the whole or any part of the contents of this publication.

Advertising feature articles are classified as advertising content and as such, information contained in them is subject to the Advertising Standards Authority Codes of Practice.

Contents Copyright 2012 by A-Mark Publishing (NZ) Ltd. All rights reserved. No article or advertisement may be reproduced without written permission.

The spotless world of La Nuova Apparelmaster’s dry cleaning network and Kinetic Electrical gains momentum

Website designer Suzanne Carter talks about getting your online presence working well on mobile devices

SALES EXECUTIVES

NEWSROOM

Phone: Fax: Email:

10 | Online

39 | Focus

Federated farmers president Bruce Wills talks about water worries

16 | Simple steps for business success

SALES & ADVERTISING

If life’s getting a bit ho-hum, then Chris Jolly Outdoors has just the medicine you need

Business consultant Kevin Vincent looks at why mentoring benefits everyone

Time management expert Robyn Pearce on goal setting for small business

MANAGING DIRECTOR

37 | Recreation

7 | Management

7 | Politics

ABC circulation as at 31/12/12

How Imagine Building Design brings concepts to life and Dan Fenwick Builders delivers homes fit for the time of your life

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Viewpoint | HR/Legal

Employment options for increasing your workforce

Trademark intelligence

John Shingleton is a partner and general manager at Malley & Co Lawyers which specialises in management, human resources and employment law, visit www.malley.co.nz

With indicators suggesting increased economic activity during 2013 (and beyond), businesses have several options on how to structure their workforce.

First, the business can employ staff. As soon as a person has accepted an offer of employment, even before their start date, they are deemed to be employed. The law is clear; all employees must have their terms of employment contained in a signed written employment agreement.

A failure to do so can attract a penalty usually payable to the crown. A failure to have a written employment agreement also nullifies any attempt at having a 90 day trial period, fixed term agreement or restricting an employee to raising personal grievances within 90 days of a grievance.

reason for the fixed term, which reason must be stipulated in the employment agreement.

A fair and valid reason would be if an employee is hired to work on a specific project with a finite date.

It is prudent that all employers employ people on a 90 day trial period. The requirements are strict and putting a new employee on a 90 day trial period does not exempt the employer from treating the employee in good faith and acting reasonably.

Secondly, a business can elect to engage contractors instead of employing staff.

Although essential, it is not sufficient to have a written contract stipulating that the parties be engaged in an independent contract relationship.

Indeed, the courts have developed a number of tests designed to ascertain the real economic and legal nature of the legal An employee can be hired on a permanent relationship between the parties. full time or part time basis. This is to be The courts have, from time to time, contrasted with employing an employee on a determined that parties to a written casual basis. Although describing the nature of independent contract were actually employment in the employment agreement parties to an employment relationship. is essential, the law is concerned with the real However, many building companies, nature of the employment relationship. Thus, an employee described as a casual employee successfully and correctly engage contractors to undertake aspects of a contract. For in their employment agreement, might instance, a building company might engage actually be in reality a permanent part a plasterer to do the plastering work for a time employee. house repair. That plasterer would be self Casual employment arises where there is employed and offering his or her services to no regularity of hours of employment or a number of building companies. any guarantee of continued employment.

In summary, there are a number of options An employer can terminate a casual available to businesses as they plan how to employment relationship by not offering meet demand from the rebuild. Depending further employment. But, too often a casual on the nature of their business, there is an employee ends up working regular and opportunity to think smart and consider how guaranteed shifts after a period of time. In those cases, that employee may have become best to structure their workforce. a permanent employee with the ramification For some businesses, employing employees that the employer loses the right to terminate on a permanent full or part-time basis with the employment relationship by not offering a 90 day trial period will be more than further work. adequate. For others, it may be the case A number of retail companies successfully employ a mixture of permanent and casual employees.

An employee can also be employed on a fixed term basis. This means the employer and employee agree that the employment will expire on a certain date. The rules are strict and include that there must be a valid and fair

Angela Searle is a trademark attorney for Trade Mark Intelligence who works with both SMEs and global corporations. She can be reached at angela@tmintelligence.co.nz

With almost 20 years’ experience in assisting companies to protect their trademarks, I have amassed a wealth of knowledge, along with a number of war stories regarding trademark protection.

Here I explore some of the facts and fallacies.

Trademark protection is just for multinationals and large companies looking for major trading opportunities.

False: Whilst trademark protection is of major importance to large New Zealand companies and multinationals, it is also really important to small traders. In particular, they may lack the resources to contest any allegations of infringement.

If found to have infringed another party’s trademark registration, the cost of rebranding - including design costs, new signage, a new website, new letterhead, business cards and more – can be immense.

And an established company may lose customers and goodwill associated with the original name, if rebranding is required.

Surely I can search the Intellectual Property Office (IPONZ) website and register a trademark myself.

True: An individual can search information publically available to determine whether or not a name has trademark protection.

However, there are a number of potential problems that could result in future issues.

It is relatively easy to insert the relevant name and see what results appear. However, a trademark registration covers “confusingly similar” trademarks as well as the identical. It is therefore important to search for similar marks such as phonetic equivalents.

that the workforce will comprise a mix of permanent and casual employees, some employees on fixed term agreements, and contractors engaged to provide specific services.

This can be daunting for first time users.

Professionals bring experience in dealing with the website and have the added advantage of regular, up to the minute training by dedicated IPONZ personnel.

Please note this article should not be read or relied on as a substitute to specialist legal advice.

Secondly, when actually lodging a trademark application, many factors need to be taken into account to ensure maximum protection.

Should the application cover the logo or word mark? Or should I lodge the application for the logo in black and white or full colour?

Thirdly, if the goods or services are not correctly described, the scope of trademark protection can be limited. By ensuring the description is broad and inclusive, there is potential to increase trading potential and business capacity under the terms of the original trademark registration. A trademark expert will offer advice on how best to describe the goods and services for now and for the future.

Once lodged, each application is scrutinised by an IPONZ examiner – non compliant applications will be returned with objections.

A trademark professional can reduce and overcome such objections.

For traders wishing to sell goods or services overseas, a trademark specialist will have knowledgeable and reputable global contacts to assist.

If the trademark I want is already registered, then I need to find an alternative trading name.

False: Generally this is correct but there may be ways around it. For example, where a mark has not been used in New Zealand for a period of three years or more, or only for some of the goods and services covered by the registration, full or partial removal of the prior registration may allow the new name to co-exist.

Alternatively, the goods or services covered by the prior registration are so different to those of interest to the new trader, that co-existence may be possible as consumers are unlikely to be confused.

Trademark protection is only important where I am considering a new name.

False: Trademark protection is always important whether buying, selling or establishing a new business identity or product. A trademark portfolio should be reviewed regularly to ensure there are no ‘gaps’ in the protection offered.

In order to avoid legal hassles or in extreme cases, the disruption and costs associated with changing an established trading name, a consultation with an experienced trademark professional, is sound business practice.

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Viewpoint | Management/Politics

Mentoring benefits everyone

Keeping the home ownership dream a reality

Kevin Vincent is a director of business improvement consultants Vincent and Nugent Limited. www.vincentnugent.co.nz

There is a current trend in business toward more activity in coaching and mentoring, whether at a senior executive level, or for all levels of employees.

They will benefit through developing their current skills, learning new skills, gaining improved insight into their work, their organisation and themselves, obtaining unbiased support and opinion, gaining fresh perspectives, and getting advice , suggestions and options.

It is becoming increasingly recognised as a valid and important component in employee development and motivation. Many organisations are now seeing the fruits of their endeavours through participation in the process.

If a person wants to be coached or mentored then they should meet with the coach or mentor regularly and this could be weekly or monthly.

In coaching, the coach sets the goals, sees how you are doing and works alongside you to gain the skills you need. With mentoring it is very much more a “listening” environment for the mentor.

Mentors are usually regarded by the person being mentored (the mentee) as being wise or particularly experienced in their fields and they are perceived as a confidant.

At its broadest definition, a mentoring programme is a formal relationship between a mentor and a mentee, in which the mentor helps the mentee achieve clearly defined goals. Simply put, mentoring is the process in which people help others set important goals and develop the skills to reach them.

Historically, a mentor was almost always seen as an older, senior person who would take the mentee (often a junior) under their wing, helping them in whatever manner seemed right to them at the time.

Today, mentoring is more about sharing and development. In its purist sense, mentoring is about supporting and developing the all-around growth of the mentee, not just making them better at their job.

There are a multitude of benefits in working with either a coach and/or mentor. It can be either or both and in whatever situation, the basic understanding is that the person is obtaining from the mentor wisdom, commitment, support, encouragement and guidance.

The best environment for effective coaching and mentoring is a place where you can safely discuss any issues in confidence.

People being coached and mentored need this privacy.

Clear objectives should be set so the process remains focussed. They should rely on the coach or mentor for guidance only and not for giving answers. The mentee must be straight up – be honest and remember the coach or mentor is not a dumping ground.

Business undoubtedly benefits by incorporating mentoring and coaching practices within their organisations. These benefits include: • Develops your prospective leaders and potential high flyers • Attracts new employees

David Shearer is the MP for Mt Albert and leader of the Labour Party

Most Kiwis dream of owning their own home.

It’s something I was certainly keen to do when I was young.

As soon as I’d saved enough for a deposit, I bought an old villa.

It was a first home - not a dream home. It had sinking piles and a sloping floor, but I was happy to do the work to bring it up to scratch so that I had a warm, dry home to call my own.

I want the same opportunity for all New Zealanders - for our children and grandchildren.

But the dream of home ownership is drifting out of reach. One of the biggest barriers for people starting out is the lack of affordable houses.

In the 1960s and 1970s, about 30-35 percent of new houses being built were entrylevel homes. Today, that’s fallen to just five percent.

Between 2011 and 2012 there was a 36 percent increase in the number of homes selling for more than a million dollars.

• Retains existing employees • Improves internal communication • Grows the management team increases collaboration and team work • Encourages self-development ownership • Reinforces diversity • Creates better networking opportunities • Makes employees feel really valued • Challenges employee thinking in a positive way • Stimulates employees to be more involved and creative • Releases trapped potential.

If you are responsible for your team’s development then I ask you to seriously consider a coaching or mentoring practice in your organisation. It will work and you will be delighted with the results.

We’ll use the economies of scale involved in a project of this size to make significant savings in building costs. That means that even the cost of standalone three to four bedroom houses in Auckland, which are at the moment being built for around $450,000, can be reduced substantially.

We’ve already had a huge amount of interest in KiwiBuild from the construction industry.

Building firms, architects and designers are excited about the opportunity to create modern, energy-efficient homes.

We will kick start the programme with a one-off $1.5 billion investment. Because it will be capital investment, it will not affect New Zealand’s path back to surplus, which is a priority for Labour.

As soon as houses are built, we’ll put them on the market and the money we make from the sales will go back into the funding pot to build more. So over time KiwiBuild will be self-funding.

Not only is this plan great for first home buyers, but it will stimulate our economy by creating thousands of jobs and training opportunities.

House prices have climbed so high that home ownership in Auckland has dipped below 60 percent for the first time. It’s the same trend in other parts of the country.

We’ll also take the heat out of the housing market by introducing a capital gains tax to encourage investors to put their money into job creating businesses, rather than speculating on the Auckland property market.

The Government says there’s nothing it can do about that. It’s up to the market. But let’s face it, the market has failed.

That speculation is ramping up prices beyond what people can afford and pushing rental prices up too.

That’s why Labour will take a very different approach. We will be hands-on and use the power only the Government has to make a difference. We’ll also oversee the largest building programme in 50 years - putting 100,000 families into their first homes over the next 10 years.

I am focused on getting our country back into the black and on providing opportunities for all New Zealanders.

It’s ambitious but doable and desperately needed.

Our housing problem won’t be fixed by leaving it to the market or tinkering. It’s time to be active and hands on, to roll up our sleeves and get stuck in and make the big changes needed.

I had the opportunity to afford a house. I want that for everyone else too.

These homes will cost around $300,000 to build, on average across the country. They will be a mix of stand alone houses, terraced homes and apartment buildings. But most importantly they’ll be warm, dry, insulated and affordable. Quality homes to enjoy and take pride in.

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Viewpoint | Strategies/Small Business

Lean, lithe and long term: the upside of organisational agility Iain Fraser is CEO of business consultancy Project Plus Ltd. Contact iain.fraser@projectplusgroup.com or visit www.projectplusgroup.com

With just a few exceptions, the world’s economies are still suffering from shifting global market priorities and slow growth.

These have created complex, risk-laden business environments that have many leaders looking for inspiration in order to find ways to balance the need to innovate and change (getting ahead), against the mindset of ‘let’s just clamp down and ride this out’ (staying in business).

For organisations that want to get ahead, recent research suggests those organisations that have high levels of agility are twice as likely to see increased success with their new initiatives, when compared to those with low agility.

So what is agility?

In essence it’s about an organisation’s ability to be flexible, or as I prefer, to be nimble, in its ability to conduct its business.

Leaders that recognise the need for change, identify market shifts and wish to seize new opportunities, or maintain a fast pace, are beginning to adapt their approaches on three key areas: namely, execution of plans (portfolio management style), risk management and talent (resource) management.

Many organisations seem to have simply hunkered down in the slow economic environment that has followed the GFC. They have often taken the approach of decreasing non-core staff, tightening process and procedure and absolutely clamping down on any form of unnecessary spending.

While this can provide some short term gain, the strategy, if one can call it that, is doomed mid to long term, as the market and competitors keep changing. This can also mean that competitors that are nimble get ahead by gaining an edge.

Becoming a more nimble organisation requires a strong understanding of and ‘line of sight’ on the organisation’s ability to execute against and benefit from, its goals and objectives.

A leaning towards stronger, matrix type structures and the empowerment

of resources, together with portfolio management techniques, is gaining momentum around the world.

Why portfolio management?

Portfolio management use, together with its cousins programme and project management, allows any organisation to blend change driven initiatives with business as usual (BAU) in a matrix manner that has high levels of resource empowerment and leadership.

This requires the organisations to take risk; risk that is calculated and considered, accepted and communicated throughout the organisation, so that prioritisation, decision making and ultimately business benefits are better understood and easier to achieve.

Portfolio management is no longer just about finance investments, albeit there is a linkage in terms of organisations seeking to balance their internal investments (capital) into change driven activity, that directly contributes towards future business successes i.e. return on investment.

In summary portfolio management is all about the way we do business, from strategy planning through to benefits realisation.

The use of modern portfolio management techniques demonstrates that project management has come a long way – not just a construction/engineering oriented discipline any more, but a recognised technique for balancing an organisation’s capacity and capability to better achieve goals and objectives faster and for lower cost.

To get ahead, organisations must adapt and become more nimble in today’s environment.

In taking no risk, one is unlikely to thrive or even survive however, taking too much risk can have the same effect.

Bottom line is, portfolio management together with a nimble and lean philosophy that’s change driven gives better performance that then allows any organisation to get ahead.

Goal setting for small business Robyn Pearce is a time management expert, helping people turn time challenges into high productivity.

Visit www.gettingagrip.com

Usually when I approach people with the question “What are your goals in life?” I am met with one of two glib answers often accompanied with a not-so -subtle eye roll.

home lives are intertwined, especially if running a business from home. Try breaking your goals up into sub-headings such as; mind, body and wellbeing, business and workplace, relationships, family and home, career, prosperity, money and time, people, community and contribution. Structure helps us think.

People either tell me that they want to win Lotto so they can sail off in to the sunset or, on the other end of the spectrum, that their only goal is to make it through the day without pulling their own hair out.

Don’t limit yourself. Forget ‘realistic’ for now. Nothing is too small or too large.

Dream big. It isn’t your imminent tasks or relatively easy projects we’re interested in at this stage. They come later. ‘Realistic’ is entirely too limiting for long-term dream goals. Who wants to be realistic? Or only choose goals that are easily achievable?

How boring!

Many of us have good intentions or some idea of where we would like to be in 10 years, but only three to five percent of people have clearly defined, established goals set in place. It is crucial to set definitive long-term goals for ourselves to ensure we have the appropriate sailing attire ready for when that sunset finally arrives.

If you have ever done any programmes on setting your business’ vision or writing a business plan, no doubt you’ve been advised to write down your goals. But – have you done it? Or have you done it just for your business, and forgotten the rest of your life?

If you haven’t yet written your goals down (and it’s the writing down that’s the critical bit) use these steps and get started - it’s easier than you think: Find a quiet spot. Whether it is your office or bedroom or favourite park, you need to be somewhere you feel comfortable and where the ideas will flow. Limit interruptions; don’t attempt it while other people are trying to engage with you, and remember to turn off your phone.

Think as far into your future as you can.

At least a year out and ideally much further ahead. What do you want your life or business to look like in five or 10 years?

Write your goals down. Many people question the significance of this, but the reason for it is that putting your thoughts down on paper forces clarity. Similarly, there is nothing more rewarding or motivating than physically ticking off your goals one by one. When writing goals many people tend to focus on only the professional aspects of their lives. It pays to look at the bigger picture, as for many of us, our work and

Be very specific. Goals need to be specific and larger goals should be broken down in to small, achievable blocks that you can work towards on a weekly or monthly basis.

Don’t say ‘I want to make more money’, or ‘I want to retire at 55’. Instead describe what you need to do to achieve this, and break it down into chunks.

Find or make pictures to represent your words and thoughts. A good idea is to make a collage, a poster, a scrapbook or some kind of visual reminder. Pictures are incredibly powerful. Put them wherever you’ll see them constantly – it might be your fridge, office wall or your bathroom. After a while they’ll become wallpaper and you’ll hardly notice them most of the time.

However, the message continues to impact your sub-conscious. It might take some years, but you’ll be amazed at the result. It is so easy to get lost in the seas of emails, voice messages, obligations and errands that seem to control our day to day lives, but by setting goals we are able to clarify what is truly important to us.

So please, take out a pen and paper and jot down the things that you hope to someday achieve. Otherwise I can assure you, your dreams will sail on by while you stand with two feet firmly planted on the shore.

If you want to find out more, join Robyn at her ‘Getting A Grip Breakfast Club’ seminar at the Russley Golf Club on December 7.

To register visit www.gettingagrip.com/breakfastclub

Don’t Leave Success to Chance.

We provide quality and accredited training & certification in the areas of portfolio, programme and project-based management. Contact us today to talk about your requirements.

www.projectplusgroup.co.nz 8 | May/June 2013 www.centraltoday.co.nz

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Viewpoints | Working Life/Office Design

Workaholism - the ‘respectable’ addiction

Good office design makes good sense Jane Cowan-Harris is an occupational therapist specialising in helping workplaces achieve greater productivity by ensuring better office and workstation design.

Visit www.sitrightworkwell.co.nz

Karen Degen is the owner of Set Free with EFT, a company that changes mindsets to create business success. Email karen@setfree.co.nz or visit www.setfree.co.nz

Wikipedia defines a workaholic as a person who is addicted to work. Although overworking is almost a respectable addiction, it is as dangerous as any other addiction and needs to be treated by a professional.

often choose food. That is of course a generalisation, but an interesting one.

Perhaps driven by the culture of our past when men worked to support their families and their worth as a person was tied up in their ability to do so.

Overworking or keeping busy is merely the symptom. The real issue is an aversion to quiet time, because in that quiet time we are alone with thoughts and feelings that may be uncomfortable or distressing.

Workaholics feel the need to be busy all the time, to the point that they often perform tasks that aren’t required or necessary.

There are a number of reasons why this particular escape mechanism might be the most damaging of all, even more so than drugs and alcohol. The most obvious is that your health may be affected.

When life gets challenging we look for ways to escape the stressful thoughts and feelings we are experiencing, even if just for a little while. Escape mechanisms like alcohol, smoking or drugs are well recognised, but many people don’t recognise overworking as one.

It would seem counterproductive to overwork when stressed, but in fact it is a very effective escape mechanism. If we keep busy enough we don’t give ourselves time to think or feel. This is especially true when the uncomfortable thoughts and feelings stem from issues outside of the workplace.

If relationships at home are strained, or if home is not a place where we can feel at peace, then spending more time at work can seem like the easier option. Even when at home a workaholic is likely to keep busy by doing odd jobs or projects, or perhaps spending much of their time exercising or playing sport, making them emotionally unavailable to their family.

Overworking has the added benefit of making the person feel important. In our culture, being stressed and busy has almost become a badge of honour and there can even be a sense of shame in admitting you are not super busy. We need to take steps to change this culture to engender a healthy work/life balance.

Men are often the ones who unconsciously choose overworking or keeping busy as their escape mechanism, while women

At the core of it many people don’t feel worthy, or of value, hence their ‘need’ to work more.

Additionally, if you are physically absent and emotionally unavailable to your family then relationships, either with your spouse or children, will suffer.

Most importantly of all though is the effect of pushing those thoughts and emotions aside. Not giving ourselves time to feel does not mean the negative emotions are not there, and this can cause problems.

Overworking or keeping busy is not emotionally healthy. In the absence of professional help, the best solution for stress is to give yourself the time and space to work through the uncomfortable thoughts and feelings, rather than escaping from them. Unfortunately, like many addicts, this is not always something we have control over.

Experts say that as with addictions to alcohol, drugs or gambling, workaholics’ denial and destructive behaviour will persist despite feedback from loved ones or danger signs such as deteriorating relationships.

Although we may not be prepared to admit the addiction in ourselves, a good manager will seek to prevent employees from succumbing.

According to Wikipedia, “Workaholism is not the same as working hard. Despite logging in an extraordinary amount of hours and sacrificing their health and loved ones for their jobs, workaholics are frequently ineffective employees.”

It’s a bit scary how much time we all seem to spend sitting in front of computers these days.

Many people spend their entire workday emailing, creating reports, documents and spread sheets, scanning paperwork and increasingly using a range of technology devices from their seated work place. And beyond work practices, most of us spend hours daily on the computer, laptop, ipad or iphone checking Facebook, browsing Trade Me, Skyping friends, booking holidays, shopping online and the list goes on.

So what effect is this having on our bodies?

Longer periods of sitting are causing weight gain, reduced fitness, back, shoulder and neck pain and eye strain. Many people think of neck and shoulder pain as ‘normal’ and explain it away as “it’s just because I work on a computer, what else would you expect?”

Scary words indeed. Inaction and putting up with the pain can result in numerous health problems and in lower efficiency at work.

Reduced concentration due to pain, time off to see health professionals, sick days, or time out from the computer all result in down time from work, with a flow on effect that costs the employer.

According to research done in the US, time off work due to work related pain, costs five percent of GDP. This is a huge amount – and an expense that can be reduced significantly with better office design, education and ongoing work place assessments.

The obvious place to start when looking at injury prevention is in the office design itself.

And what a wonderful opportunity many businesses in Christchurch have right now.

Workplaces with high computer use can benefit significantly by having their staff’s computer work set up checked.

Assessments should include a review of the workplace and education in how to avoid or manage discomfort issues.

By encouraging staff to take breaks, providing advice on how to sit in a way that isn’t going to contribute to back pain, and ongoing reminders to staff to avoid using equipment for long uninterrupted periods, employers

can make a significant positive contribution to their company's wellbeing and efficiency.

Green ergonomics A new concept in this area is called ‘green ergonomics’. This is the integration of ergonomics into sustainable development to enhance performance, productivity, health and wellbeing, thereby promoting sustainability at both the individual and systems level. Isn’t this what all businesses desire?

When planning or renovating an office space, employers should engage a person skilled in identifying the occupational needs of the organisation, along with an expert in space design.

This collaboration follows through into the office furniture selected, ensuring that chairs, desks and work stations fit the needs, body sizes, and work demands of staff. Office furniture is a large expense for any company, so getting it right first time, makes total sense ergonomically and economically.

Light is another major issue that can impact negatively or positively on staff performance.

Professional advice on where lighting is positioned, how desks should be sited to take advantage of natural and artificial light, and optimum window protection all help to create an environment where people can work comfortably and productively.

Having professionals involved in the initial workplace set up shows a positive best practice proactive approach on the part of the employer, but people easily slip back into old habits. Regular reminders, workplace appraisals and checks on how staff are working, are essential to keep people as fit as possible while at work.

Depending on the type of work the company does – as well as staff turnover rates and company growth – ongoing checks are recommended monthly, annually or any time period in between.

In Canterbury especially, many companies are experiencing exponential growth - often in premises not designed for the work being undertaken. Staff are likely to be under pressure with increasing workloads so are more likely to develop bad habits, aches and niggles which can develop into something more serious if ignored.

Happier Kids, Teachers, Parents Tiny Tots - academically researched programme in your Centre will teach you how to create secure attachment for children – the foundation for their future academic achievements and happy life.

$450 for training of all your team + promotion of your website Reserve your place now info@childconnection.org.nz Visit our website and complete our contact form www.childconnection.og.nz

During 3 hours workshop we will teach you: 1) Games that children play between themselves 2) Massage skills that relax children 3) Homework for parents www.centraltoday.co.nz May/June 2013 | 9

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Viewpoints | Online

News | Events Diary

Does your website look good on mobile?

EVENTS DIARY

SATURDAY, MAY 18 The Icehouse Launch, Napier

Suzanne Carter is the business development manager for website design and development company Limelight Online Ltd. To find out more visit www.limelightonline.co.nz

Now is the time of year a lot of businesses start planning for a new website or are looking to update their existing one.

One consideration I think should be top of any website planning list, is to ensure that your website offers a great user experience on mobile devices such as smartphones and tablets.

We all know that mobile device usage is on the up and up in New Zealand, which means many of your potential clients will be searching for and browsing websites that fit their needs via smartphones or tablets.

It won’t be long, before internet access via mobile devices will overtake access via desktop computer, so it’s worth future proofing your website now.

With the developing mobile device landscape, user expectations have also developed and now the expectation is they should be able to browse the web and view websites on phones just as easily as if they were doing it via a desktop computer.

How does your site look on a smartphone?

Have you looked at your website recently using your phone, tablet, netbook or even a TV? Is it hard to read, completely broken, or difficult to easily find what you need on the site?

Your site would have been designed to look great on a desktop screen of probably 1024 x 768 pixels and perhaps it doesn’t look too bad on a tablet or a netbook, but on a phone or a very large screen it very likely isn’t doing the best job it can. This needs to be fixed.

How do I make my website mobile friendly?

Through what is known as Responsive Website Design (RWD). Websites designed and built using RWD techniques means they automatically resize according to the size of window they are being viewed on – even TVs. With more and more tablets and smartphones coming onto the market, and all of them having different screen sizes, it’s a smarter solution to have your website flex and respond than to serve up a separate site or different theme just for that device.

Responsive Website Design or a dedicated mobile site?

While RWD is the best solution for most websites, it is not the right solution for all. For some businesses a separate mobile website may be the preferred option and generally speaking, this will be because people have significantly different goals when browsing your site from a mobile device.

For example, a bank might just want to provide users with access to internet banking as this will be the main reason such users will be accessing the site using a mobile device.

In this instance, a separate mobile website or app may be the way to go.

Dedicated mobile sites are usually quicker to implement, as they are quite straightforward to design and build and they do offer a purpose built experience as highlighted above. However, they are difficult to future proof due to the rapid ongoing development of mobile internet.

Using RWD will definitely future-proof your website and whilst the process does take longer, it is well worth the time and investment to do it at the start rather than ‘retro-fit’ an existing site.

With a dedicated mobile site you need to update both this site and the desktop version each time you have a content or image update, but with RWD you only need to it once.

Another plus for RWD is that Google announced last year it will recommend websites which use this technique, as it provides an optimal experience for mobile device users.

Day by day, the number of devices, platforms and browsers that need to work with websites grows. RWD represents a fundamental shift in how websites will be built for the decade to come.

Even if mobile device visitors to your website are fairly low, you will no doubt see a steady month on month increase (this data can be viewed by having Google Analytics installed on your site). So if you are thinking of changing your website, you really need to think about RWD.

What’s happening on the business and entertainment front

The Icehouse has been working alongside Hawke’s Bay businesses for more than 10 years. Now it’s setting up shop permanently to continue to provide expertise, networks and the funding to grow business.

For more information, go to: www.hawkesbaychamber.co.nz

THURSDAY, May 9 So You Think You Give Great Service, Taupo Providing outstanding and memorable customer service can no longer be left to the really switched on businesses. It is something that every business needs to aim for and achieve if they expect to be successful in the long term. Service standards in the country vary and are generally disappointing. This workshop will cover key themes in improving the service you provide.

To register, visit: www.bizhub.anz.co.nz

SATURDAY, MAY 11 - 12 Women’s Lifestyle Expo, Palmerston North If the fairer sex is your target market then exhibiting at this expo is for you. More than 140 companies are involved featuring everything from jewellery and beauty, to business products and information. There will also be an array of crafts, fitness products and of course, food and wine sampling - and much more. This is the place to reach thousands of your target market under one roof in one weekend.

For more information, go to: www.eventfinder.co.nz

TUESDAY, MAY 21 Introduction to Business Seminar, Napier This free Introduction to Business seminar is focused on people who are starting a business. It covers areas such as understanding how to use online tools and services, you will discuss various business structures, income tax and tax rates, business expenses you can claim, book keeping requirements, tips and much more.

For more information, go to: www.business.govt.nz

FRIDAY, MAY 24 - 26 Hawke’s Bay Better Home & Living Show 2013, Napier Get hot tips to enhance the look of your home and save with masses of show only specials. Get a preview of upcoming trends, innovative products and expert advice. You are guaranteed to walk away brimming with new ideas for your home and garden – whatever your budget or taste. From free daily seminars by industry experts to unique never seen before products, it’s a great day out for everyone. And it’s all under one roof.

For more information, go to: www.eventfinder.co.nz

THURSDAY, MAY 16 Payroll Conference, Palmerston North Are you and your team up to date with the latest changes in payroll related legislation, best practice and current trends?

The annual payroll conference will again bring delegates up to speed with what is affecting them the most and look at some topical procedural issues which all employers need to be aware of.

For information and to register, go to: www.businesscentral.org.nz

WEDNESDAY, JUNE 19 IR3 Completion Workshop, Hastings This workshop is for self employed people that need to complete an IR3 individual tax return. Learn, also with a case study example, about different types of income, losses, deductible expenses, tax credits, tax calculation and provisional tax calculation.

For information and to register, go to: www.business.govt.nz

Your users will be expecting it.

10 | May/June 2013 www.centraltoday.co.nz

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News | Business Growth

New Zealand businesses need to collaborate to be part of the Christchurch rebuild Two years after the devastating earthquake, the Canterbury rebuild is finally set to gain momentum this year and a recently launched initiative will help businesses across New Zealand make the most of the opportunity.

Based outside Canterbury, Collaborate Canterbury is a project helping to connect businesses in the construction sector, with Christchurch companies already involved in the rebuild. The project’s website provides a portal where companies can register and be matched with Christchurch businesses looking for skills, labour and resources.

Collaborate Canterbury spokesperson and CEO of the Canterbury Employers Chamber of Commerce, Peter Townsend says it is critical for Christchurch, and the rest of the country, that companies work together. This could be in the form of supply agreements, joint ventures, secondments, partnerships, outsourcing, acquisitions or sub-contracts.

“We know it just doesn’t work when companies come into Christchurch cold and want to be involved in the rebuild. They have to have a local entity that has the contracts and relationships in the marketplace,” he adds.

“By working together, the Christchurch company can unlock the door to the rebuild opportunities, while the external company allows the local business to build scale and increase its capacity.

“When you look at the enormity of this rebuild, we know locally we do not have the available resource to do this on our own. We need and want businesses across the country to come in and work with us.”

Instant credibility Auckland based Wilson & Macindoe, an architectural hardware specialist, is reaping the benefits of its partnership with long established Canterbury business, Ross Galt Lock and Alarm.

The joint venture (JV) between the two companies came into effect in October last year and Wilson & Macindoe director, Scott Macindoe knows his company could not have had the presence in the Canterbury market they now enjoy without the joint venture.

“Being associated with a Christchurch company that has an enviable reputation, built up over 40 years, instantly gives us credibility “The arrangement also provides us with a super slim cost structure,” he says. “The less you have to spend, the more competitive

you will be and the better that will be for all concerned.”

Part of the joint venture is the sharing of infrastructure, building and staff resources.

The arrangement provides both companies the ability to deliver a broader range of services. It also means they are able to tender for larger contracts, jobs that individually they could not have fulfilled before.

“The more we work the JV, the more clarity and benefit we are getting around it,” Macindoe says.

Online assistance The Collaborate Canterbury website is the portal to connect companies. It features a database matching service helping to connect companies who need skill labour and resources with other companies who can provide this.

It also features case studies of businesses that have entered into a variety of working relationships, and offers advice on how to make a business relationship work for both parties.

“When the rebuild takes off, we want companies to be ready and we want them to have explored all the possible models available to them to increase their workforce and resources,” Townsend says.

Collaborate Canterbury is jointly managed by the Canterbury Development Corporation and the Canterbury Employers’ Chamber of Commerce. Partners Anderson Lloyd Lawyers, Lane Neave Lawyers and PwC provide the commercial, legal and financial advice, which is available on the website.

Register with Collaborate Canterbury online www.collaboratecanterbury.org.nz www.centraltoday.co.nz May/June 2013 | 11

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News | Fieldays

Fieldays gets down to business

By Melinda Collins

Now in its 45th year Fieldays is acknowledged as one of the strongest launch pads for agricultural innovation.

For four days every year the Mystery Creek Events Centre is transformed into a hive of exhibitions, competitions and events, reflecting one of the most innovative, forward thinking agricultural economies in the world.

More than 125,000 visitors were attracted to the site in 2012 and, with the feature theme Getting down to Business in the Global Economy, 2013 sets to get even bigger and better yet.

This year’s National Agricultural Fieldays will be held 12-15 June at Mystery Creek Events Centre, 10 minutes south of Hamilton.

A little history In the early 60s, technological innovation was on the rise. On July 25, 1966 while travelling in Britain on a Nuffield Scholarship, John Kneebone wrote to the Waikato Times Farming Editor, Pat Cuming.

“Would it not be possible, with a little co-operation and co-ordination, to have the Ruakura Farmers’ Week and Waikato Winter Show coincide so that farmers could have an annual outing in Hamilton, New Zealand, as they do at the UK Royal Agricultural Show at Stoneleigh in Warwickshire? A little imagination could make a really big affair of it.”

John points out in the book ‘Having a Fielday - Reminiscences of 25 years at Mystery Creek’, change was in the air. “The world was changing and patronage at such events (farming festivals), were waning. I had the word, re-invention, for the winter farmer festival that I recalled as a boy, buzzing around in my head… I didn’t have the luxury of time or the means to promote the scheme I had envisioned, but Pat Cuming kept the idea alive in the public mind through his newspaper column.

“But for Pat Cuming’s persistence, I don’t believe the idea would have become airborne.

I harbour a bit of guilt, that being so much younger than he, I’m still around, getting the credit which belongs to Pat’s memory. Yep, I floated a hairy idea, but it was others who did the hard yards that brought it to fruition.”

So it is these hairy ideas, persistence and the hard work of numerous Waikato men that have been realised in today’s New Zealand National Fieldays Society – the masters behind the genius of the biggest agricultural event below the equator.

Today’s site at Mystery Creek was purchased in 1971 and during the years has undergone considerable growth and redevelopment. It now proudly hosts an abundance of indoor and outdoor space and multi-functional facilities.

It is still owned by the society, which continues to uphold the original vision, thanks to a committee of dedicated volunteers and an event management team which works in harmony, reporting to a passionate board of directors.

Fieldays today Exhibition sites are nearing full occupancy for the 45th New Zealand National Agricultural Fieldays. Outdoor agribusiness sites are fully sold out and the sought-after indoor Mystery Creek Pavilion is fully subscribed.

Fieldays facts

More than 97 percent of all sites at Fieldays have been acquired by businesses keen to exhibit at New Zealand’s premier agricultural and agribusiness expo and Fieldays’ organisers are expecting to reach capacity well ahead of previous years.

• Fieldays was first conceptualised in 1968 by a group of local Waikato men • Fieldays was first held at Te Rapa Racecourse in 1969 with a budget of $10,500 • The first Fieldays event attracted an estimated 15,000 people

“The demand for sites at Fieldays 2013 continues to exceed expectations, reinforcing Fieldays’ position as one of the world’s premier agri-business events, and a must-see for the 130,000 visitors we look forward to welcoming to Mystery Creek Events Centre in June,” Fieldays chief executive Jon Calder says.

Companies exhibiting in the redesigned premier feature area will be showcasing the 2013 theme, Getting Down to Business in the Global Economy. The theme highlights New Zealand’s unique position as an innovative agribusiness-driven economy to capitalise on the growing international demand for food, protein and agricultural expertise.

• The event was moved to the land known as Mystery Creek in 1971 • The Mystery Creek Pavilion and Mystery Creek Events Centre were created in 1995 Now in its 19th year, Ag Art Wear is a garment design competition and stunning catwalk show. This popular event at Fieldays gets nationwide media attention and provides a platform for new designers to launch their career.

• Today Fieldays attracts visitors from an average of 38 countries • The 40th Fieldays in 2008 attracted a record 131,000 people over 4 days.

In keeping with this year’s international theme, there have been significant enquiries from overseas companies keen to exhibit at the iconic event.

Fieldays has been contacted by Chinese delegates, several Russian exhibitors and a Canadian dairy company that will be making its first visit to exhibit in New Zealand.

And Fieldays’ newly formed relationship with the Agrotech Expo, held in North India’s Chandigarth, will be strengthened when a delegation from India, including government ministers, attend Fieldays 2013.

With innovation one of Fieldays’ founding principles the 2013 Innovation Centre will showcase the best industry developments and inventions; improving farming practices in New Zealand and beyond.

This puts inventions from New Zealand on show to the world and helps establish their success in the marketplace by educating entrants on how to take the next step to achieving commercial success.

The popular Kiwi’s Best Kitchen has a prime location this year and just a few exhibitor sites remain for companies to showcase their premium, New Zealand produced, food and beverage items.

In addition to these quality food sites, a celebrity chef will demonstrate delicious ways to use exhibitors’ premium products in the Kiwi’s Best Kitchen Theatre.

12 | May/June 2013 www.centraltoday.co.nz

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RR News | Local Moves

Dollar versus drought

By Bruce Wills, president of Federated Farmers

Drought is a low point for any farmer and passing drizzle on the day Hawke’s Bay requested drought be declared seemed like nature’s way of pulling a practical joke.

With anything affecting farmland there is a lot of interest and comment. Some of it has been supportive, some regretfully not. What I can say is that the days of ‘farmer welfare’ are long gone.

It surprises many to discover the biggest thing farmers welcome from an official declaration is psychological. A declaration confirms events have spiralled well beyond your control as a farmer, so it is okay to ask for farm advisory and counselling services; largely delivered by the Rural Support Trusts. This is about speeding recovery and helping families to cope with huge business and personal stress.

An official declaration tells the banks just how bad things are and if farmers keep their banks fully informed, I am confident the banks will work with them in return. It also means that

Inland Revenue has discretion on things like Income Equalisation, but you are not excused any tax obligations.

While there are rural assistance payments for genuine hardship and test both farm and off-farm income, in January 2011 during the last major drought, fewer than 100 farmers out of some 25,000 commercial pastoral farms qualified.

Support from the Ministry for Social Development and Inland Revenue may prove more beneficial to farm workers as drought reaches into our communities.

Like all farmers we adapt to our ever changing climate and on our farm that includes building A gravity defying dollar ignores that, with 60 dams over the past five years. With no a fair proportion of the dairy season left to water I am digging them deeper to increase run, dairy farmers are either on once a day storage when it does eventually rain. milking or considering drying their cows off until August. Federated Farmers Grain & Seed But given how tough things are it makes me is working with feed manufacturers to see if shake my head at the New Zealand dollar. they can economically get South Island feed Driving to Wellington from the Hawke’s Bay into the North Island. This could extend the I noticed the condition of livestock seemed season for dairy and help sheep and beef to be very good, but there wasn’t many farmers to get their remaining stock up to about. DairyNZ indicates large swathes of target weights.

North Island dairy production is now down But when you put dairy together with the between 15-20 percent on 2012. We are not way meat and fibre farmers rapidly destocked anticipating positive news from Beef and over summer, New Zealand’s two leading Lamb NZs coming mid-season update and to top it all off, the latest overseas merchandise exports are under the gun. What is overlooked is that the drought-hit North Island is now trade statistics were ugly.

the centre for New Zealand’s sheep and beef cattle industry.

One positive thing government is doing is supporting regional drought proofing, but on a commercial basis. I actually predict 2013 rainfall will be average and floods later this year will prove how much water we do get.

But it seems obvious to store water over winter to use in summer; much like we are doing at my farm on a smaller scale.

Right now our dollar is a balloon and drought declarations ought to be the sharp pin. Given the droughts of 2007-9 cost New Zealand $2.8 billion and were tipping points for the last recession, investors buying the Kiwi ignore reality at their peril.

www.centraltoday.co.nz May/June 2013 | 13

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News | Trends

Virtual companies Growing a retail business with no shop frontage As online trading claims a bigger share of the consumer spend, few New Zealand businesses are well positioned to take advantage of the enormous sales potential offered by having an effective online presence.

on our front page. They are now a big seller.

Customers wanted some loyalty benefits, so we included AA Smartfuel as a way of rewarding our online customers.”

The annual MYOB Business Insights survey shows that only 34 percent of New Zealand businesses have a website and of those, only 20 percent use e-commerce, yet 80 percent of Kiwis search online before making a purchase.

• Invest in search engine optimisation – ensure that your website is the ‘Go To’ website when potential clients go online.

Spend money and time to ensure you reap all the potential benefits of online trading

There is enormous potential in creating a website to service a rapidly growing market however, success online involves more than creating a website and sitting back and waiting for the orders to flow in.

Sabre Signs managing director Colin Francois is acutely aware of the benefits of creating a successful website – and of the need to ensure the site is responsive to ever changing clients’ demands. His online business model was initially driven by a need to retain market share in a competitive business. However, in the post-quake Canterbury environment – where the passing trade customers were unable to enter his red zone business location – having a successful website has ensured his company’s survival and growth.

Francois has sage advice for anyone considering retail. “Embrace technology.

Improvements are leapfrogging and the world changes all the time - consumers are changing all the time. People who believe

Providing trade and site safety specific signs for the Canterbury rebuild is another example of responding rapidly to changing customer demand via an online portal. “The earthquake resulted in a loss of some of our customers, but it also created enormous opportunity. We created online templates for trade signage and that business has really grown as the rebuild has got underway.”

Top tips for maintaining an effective website

you need a shop to set up a retail store are deluding themselves.”

delivered to their door, within 36 hours of placing the order.

In 2005 when Francois purchased Sabre Signs, 80 percent of the business was screen printing signs. Now screen printing accounts for a much smaller percentage of the business and 80 percent of the printing is done digitally. Adapting the business to stay competitive and responsive to the market has involved major investment in technology; both on the company floor and in establishing and administering the company’s website.

Francois concedes enormous time and resources were involved in getting his website operational – he manages the back end design – but the effort has ensured the Trade Me affiliation has continued and has enhanced his company’s reputation as a leading national sign and display supplier. Ongoing investment in the latest equipment - including faster, wide format printers that scan and print on a variety of substrates - has ensured Sabre can provide a one stop sign service and this has attracted custom from other print companies, sign writers and the private market.

“Our attitude has always been to determine what the customer wants and then to do it,” Francois says. A close association with Trade Me has been invaluable in ensuring a web presence that maximises online trading opportunities. Sabre has a link via Trade Me property and a variety of ‘for sale’ sign templates provide a quick and stress-free option for sellers to have a customised sign,

“We get lots of special requests. We monitor this and can test the market very quickly. If it works we expand, if not, we take it off.”

He cites the trend for companies requiring pull up promotional banners. “When we noticed a growing demand for display signs, we put that

• Know your market – know what your customers want and be prepared to provide it. Add, delete or amend products in response to sales statistics and customer requests • Ensure you are customer focused – be responsive, reliable and reactive. Monitor website sales closely and work alongside clients to satisfy changing demands • Enhance the customer experience – ensure the website is easy to navigate. Add products where this is likely to provide benefits and make the shopping experience more customer orientated • Know what people are buying and how much they are prepared to pay. Prices and product availability can change in a flash – adapt quickly when market share has the potential to drop or increase dramatically.

To find out more about Sabre Signs visit www.sabresigns.co.nz

Keeping it fresh on your website

<

Paul Bingham and Jonny Hendriksen are committed to going global with software company Shuttlerock, promising to make it easier to get fresh content and harness social media to add significant value to companies’ websites.

An internet software company is promising to make it easier to get fresh content and harness social media to add significant value to a company’s website.

Bingham says Shuttlerock was developed to tackle a number of current problems many companies experience with their online marketing efforts, problems both he and Hendriksen had encountered running their own businesses.

Shuttlerock, being launched by New Zealanders Jonny Hendriksen and Paul Bingham, generates fresh content recognised by search engines. S ocial media has never been easier or more affordable, Bingham says. “Currently there is just not enough time to keep adding fresh content to a company website. There are also too many social channels to chase effectively and more are coming.”

“From our own experiences we know more and more customers are demanding up to date and interactive content from their web experience. The days of the static website content have come to an end.”

“Companies are challenged to get best use out of social media sites. Search engine optimisation can be complicated and is often expensive. Some content management systems can also be complicated and often only one person looks after it,” Hendriksen says.

Shuttlerock’s competition platform also entices customers to share their experience of a product or service to their friends online and Shuttlerock’s photo content boards are integrated with social

media sites like Facebook to help drive traffic to a company’s website.

Hendriksen stresses it’s the first time that a company has created a means to reach a customer’s friends and receive recognition from search engines for content that is then created on their website.

“The Shuttlerock system creates lots of good relevant content meaning potential customers stay on a site longer, and that means they are more likely to take action.”

Shuttlerock also has the ability to gather email addresses of both customers and their friends – an extremely relevant group of potential customers.

Content can be generated from a range of sources, and is not just limited to staff.

It’s then easily uploaded with images automatically sized, very much like social media site Facebook, reducing the need for complex content management systems.

To find more information visit www.shuttlerock.com

14 | May/June 2013 www.centraltoday.co.nz

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News | Q&A

Simple steps for business success

Q&A with PPB Advisory, NZ managing partner, David Webb

By Davina Richards

Starting a business can be rewarding and satisfying and most entrepreneurs start out fuelled with passion, courage, motivation and a strong belief in their company. But many first-time business owners make common business blunders before they’ve had a chance to stand tall, strong and stable in the industry.

Behind every business there are inevitable challenges. New business owners need to do the necessary background research and seek sound advice from trusted advisors to ensure business will be rewarding for years to come.

David Webb talks to us about the common mistakes SME owners make, how to turn business around and stresses the importance of planning and strategy. It’s these fundamental approaches SMEs should consider which could potentially make or break a business.

What should SME business owners think carefully about before starting a business?

Many SME business owners start out with an idea they passionately believe in and as a nation we encourage the Kiwi entrepreneurial spirit to give it a go. That said there are some common pitfalls which can be avoided with careful planning and consideration. The first step is to write a business plan to map out how you will start and run your business successfully. A good business plan should address the following: Is there a market for the product?

A fantastic idea, product or service is not enough. For the business to be successful there needs to be demand from a customer base that is a market for the product or service. Carrying out market research, even if it’s limited to obtaining the views of friends and family and listening and acting on their views, is important before commencing the next stage in starting the business.

How are you going to get the product to market?

Once the business owner is sure there is a market for their product/service they need to develop their business strategy. They will need to ask, at a minimum, the following questions and ensure they have a detailed response: How am I going to differentiate my business from my competitors?

What marketing is required?

What additional resources are required?

How much will this cost?

How will I fund these costs?

Can you afford to get the business started?

The old cliché that ‘cash is king’, is one of the most important mantras for a business owner. For the start up to be successful, the business owner needs to ensure that the business case is strong. Funding should be secured before commencing trade. This may be through equity, debt (eg bank loan) or government grants.

Check statutory obligations There are a wide variety of laws that govern businesses in NZ and it is your responsibility to ensure you comply with them. You will need to register with taxation authorities for income tax and GST. If you employ people you will have obligations to keep employment records, direct tax and superannuation, take out insurance relating to employees and comply with health and safety rules.

You may be required to hold a statutory license or permits.

Whilst the above can be daunting, your business advisers will be able to assist in helping you work through all these issues.

What are the most common mistakes?

What’s the best way people can handle a crisis in their business?

Every SME owner should have a trusted external accountant, lawyer and/or business advisor that can help them draw up a plan to stabilise and turn around their business.

The next port of call is the relationship with the manager at their bank, ideally with their external advisor. Their bank may be able to provide financial assistance if the position is temporary, or to refer you to a turnaround expert if the situation appears to be a longer term issue.

It is critical that business owners acknowledge the situation they are in and engage with key stakeholders such as management, employees, banks, Inland Revenue Department and trade suppliers, to ensure that everyone understands the position and is working towards the goal of saving the business or, in a worst case, mitigating further losses and possible personal exposure of the directors/ guarantors.

At what point should SME owners ask for help?

Business owners need to take action as soon as they identify warning signs in their business. They need to seek assistance as soon as they face situations they don’t understand, or have the experience to manage their way through. In our experience early intervention will improve the chances of turning a business around.

Who can SME owners turn to as trusted advisors?

Business owners often spend too much time in the business rather than working on their business. That is, they are distracted by the day to day operations and lose sight of the performance and strategic direction of the business.

In addition to a trusted accountant, lawyer or business adviser, regional councils can also be a good source of information. They are currently promoting business growth and may have access to partially funded business advisors through New Zealand Trade and Enterprise (NZTE).

Business owners must take time to stop and ensure the business is achieving the results they anticipated and revisit the strategy to ensure it meets the needs of its customers.

What steps can SME owners take to turn around their business?

Overestimating the demand for the new product or service, and lack of cash or funding when the business starts to grow - ultimately these link back to poor definition of business strategy when the business commenced.

How can SME owners identify trouble in their business?

Most business owners will be aware of the classic warning signs such as a lack of cash or fully drawn overdraft facility. This typically results in delayed payments to creditors and direct debits being bounced. Falling staff morale can also be an important sign that a business is in trouble. In our experience, poor management focus on operational, rather than strategic issues.

If SME owners could take one thing away from this article, it should be the importance of short to medium term cash flow forecasts.

Once they identity warning signs, they should start to prepare a realistic forecast and seek the input of their external advisors to assist them in the preparation of a turnaround / recovery strategy.

A cash flow forecast will provide the bank with assurance that the business has matters in hand and has a feasible plan for recovery. It will also allow SME owners to plan payments to creditors and hopefully agree to repayment plans whilst maintaining ongoing trade.

It’s important to engage with the IRD and banker early. If a problem is brought to them

with a solution, they are more willing to work with a business. If the SME owner does not engage with these two key stakeholders, or takes a confrontational or aggressive approach, the IRD particularly can become an aggressive creditor in recovering its debt.

What can new SME business owners do to keep their business on track and stay on track? And why is it important SME owners receive this kind of help?

It is important to spend time evaluating the business strategy, preparing and reviewing financial and cash flow forecasts, talking to a trusted advisor and having a good relationship with your bank manager.

In addition there are several other initiatives to help SME business owners. Local councils and chambers of commerce run a number of programmes to help business owners and many are now partly funded through NZTE. We have also seen business owners use business mentors or the concept of alternative boards, where several business owners come together to discuss issues in their business, to assist the governance and strategy of the business and achieve a good mix of working in and on their business.

In what ways can PPB Advisory help SME business owners?

PPB Advisory has extensive experience helping businesses overcome challenges which may hinder their success. We have developed a health check which is designed specifically for SMEs. By undertaking a one to two day strategic review, we are able to identify the areas that require attention and where possible, we will develop a turnaround plan in collaboration with the business owner and its bank.

How have business owners responded?

SME business owners may initially be hesitant to seek assistance as they have invested so much in their businesses, both financially and emotionally. However, we find that once they do, they are comforted to learn that their businesses can often be stabilised and turned around to a more sustainable footing.

What has been the impact of PPB Advisory on businesses in NZ? PPB Advisory has operated as a genuine turnaround advisor, assisting businesses of all sizes and industries to optimise performance and ultimately enterprise value.

This includes the successful restructure of a number of businesses, sourcing new sources of finance and improving relationships between businesses and their banks.

To find out more, visit www.ppbadvisory.co.nz

16 | May/June 2013 www.centraltoday.co.nz

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News | Tactics

Happy days Creating a healthy working environment

By Davina Richards

Some things in the business world can be controlled, and other things cannot. But if there’s one area which requires attention, it is the importance of creating a good working environment so you’re getting the most out of your employees and the best out of your business.

The working environment can significantly affect productivity in the workplace – aspects such as stress, bullying, favouritism, being underpaid, not being heard, not being appreciated, being overworked and even not being given enough work, are all factors in creating an unhappy working environment.

Employees are the greatest asset to a thriving business; if you want reliable, trusted and loyal workers then attention to detail with a practical solution is the key.

It is in the business owner’s/manager's best interest to look after its employees because as the saying goes, “Those at the top of the mountain didn’t fall there”.

Open environment Communication is the key to successful business and simply saying “hello” in the morning is a good start. If you are too work focused and employees are forced to work alongside each other in complete silence throughout the day, they will soon feel awkward, effectively creating an uncomfortable atmosphere leading to individuals feeling isolated and ignored.

Ensure opinions and ideas can be expressed freely; workers need to know how important their role is in a business to make them feel like a valued member of the company.

The office is a mix of personality and characters and somewhere in the bag there is insightfulness and an abundance of ideas. But if you can’t talk about them, potential ideas will lead nowhere; so unlock knowledge and share it among employees.

Workers should be able to approach managers or senior staff members to talk openly about their problems, concerns, ask questions or seek advice with confidence. It is the employer’s responsibility to listen and take action to ensure the employee’s needs are met.

“

Employees are the greatest asset to a thriving business; if you want reliable, trusted and loyal workers then attention to detail with a practical solution is the key.

Likewise, if a problem arises between employer and employee, resolve issues by talking them through with that person directly. Whether it is a disagreement on a project, a lack of communication, blame, disrespect, conflicting concepts or goals, try not to bottle it up.

Depending on the nature of the problem, try not to resolve issues through email – it’s not effective problem solving and most of the time is misinterpreted. You can’t read the tone of an email and many people assume the content adopts a negative tone – if in doubt pick up the phone, or talk about it face to face.

Growth and value Employees don’t just come into work to occupy desk space or achieve the ‘employee of the month’ award (though it’s a good start). They actively work to channel their skills, nurture creativity, individuality and challenge themselves.

Employees who feel they can’t make personal development, breeds resentment, low self-esteem, stress and lack of enthusiasm, meaning they won’t feel committed and won’t hesitate to look elsewhere.

Encourage individuals to take on more responsibilities to allow them to branch

”

out, think creatively and discover new abilities. Offering the opportunity to build on skills and learn new ones will show them you want them to be the best that they can be. Courses and training exercises will make them feel there’s a ladder of opportunity to climb.

The right balance There’s nothing worse than being in a job you either love (or loathe) and not being able to enjoy it. Allow workers to take pleasure in what they do, while still maintaining work activity. The balance of scales will ensure a healthy working environment.

To reduce stress and tiredness, allow workers to engage in laughter and conversation among colleagues, and allow them to breathe in a bit of fresh air by going for short walks during break time. You’ll be amazed at how this can transform the whole environment from stressful and exhausted to productive and focused.

Laughing and engaging in conversation now and again helps to break up the working day and avoid feeling like a zombie.

For physical, mental and social benefits in the workplace, break a smile, laugh a little, allow interaction and in turn, discover a happy work place where everyone benefits, especially the business.

Quick tips to creating a better workplace • Keep lines of communication open – help to make employees feel valued in the team and take their ideas on board, even if they’re not the best you’ve ever heard. Be clear about problems or issues and never forget to listen • If you want faithful employees, let them know they have the opportunity to grow within the business • Be professional but enjoy the work you’re doing. Make sure workers enjoy coming in to work in order to achieve a productive and engaged work force • Flexibility, give and take, shows employees you are prepared to meet half way to help improve areas in the working environment. Find neutral ground to achieve the best out of employer and employee relationships • If you want to trust employees, expect nothing less than the best from them; flattery will make sure they don’t let you down • Appreciation – it can be as simple as picking up the phone to say “thanks for all your hard work this week” to giving a pay rise to those who have been loyal to the company and excelled in their work. Recognition will make workers feel valued, boost their moral and make them feel happy within the company.

18 | May/June 2013 www.centraltoday.co.nz

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News | Ideas

Dare to dream

By Karen Pasco

Some may call him a business evangelist, some may describe him as a visionary – in fact what Michael E. Gerber is, is a man who had a dream - a dream to help others in their businesses and in their lives. Now he is living his dream and passing it on to others so they can live theirs too.

Throughout our lifetime we are constantly told “be careful”, “don’t do that you might hurt yourself”, “don’t fail”. Although the intentions are that parents, teachers, caregivers and any adult that may be involved in the upbringing of a child are trying to protect that person; what’s actually happening is that child is being conditioned and becomes afraid of trying new things, developing ideas or following their dreams.

“This kills our creativity,” Gerber says. “What we need to do is go back to the childlike mentality when we were not afraid to try; we were confident and had dreams than seemed unimaginable.”

Successful entrepreneurs have shown they do not let their minds get bogged down by such negativity; instead they look at how they can make something work. Gerber believes there is an entrepreneur in every man and woman and believes the reason many small businesses fail is because people don’t think big enough.

Often people create a business so they become their own boss and what they don’t realise in doing so, they are often a technician within that business who is fully able to understand the work they do, but has not necessarily developed the qualities needed to operate it successfully, he says.

“Entrepreneurs invent businesses that work without them - technicians invent businesses that work because of them.

“What entrepreneurs do is create businesses that aren’t about providing themselves with a job. Their sole purpose is to create a product or service that will have meaning for its customers – something that will change someone’s life for the better. What people find is they may have got rid of the

boss and now they’re working for a lunatic – themselves.”

To be successful every person needs to develop the four qualities of an entrepreneur the dreamer (what), thinker (how), storyteller (who and why) and the leader (tactical how), and it is these four qualities that make an entrepreneur, he says.

So Gerber has developed The Dreaming Room™, a 12-week programme that encourages people who are in business, who want to start a business, or who are struggling with what they want to do with their lives; those who are simply stuck. During this time, participants unlock the doors and knock down barriers that have been built up, to develop their true dream and awaken the entrepreneur within.

Although The Dreaming Room process is standardised, what is not are the results, he says. “Every single one of them will have a different dream. It can be emotional and terrifying at times but the results are miraculous. But just because it is an emotional process doesn’t mean that it’s an excuse not to do it.”

“

What entrepreneurs do is create businesses that aren’t about providing themselves with a job. Their sole purpose is to create a product or service that will have meaning for its customers – that will change someone’s life for the better.

– Author and entrepreneur Michael Gerber

selling was a system. I constantly challenged Bob and invented a system he could use effectively. It was a scripted process. What needs to happen is you need to invent that process. You can bring a relative novice in to a company and get them to sell.

Gerber’s track record in providing business owners with skills and processes that see their “The system was a solution. You can do the businesses succeed is possibly unrivalled. same with a management system, marketing system or any type of system you require in But it didn’t start out that way. Gerber was your business.” a contractor who had himself suffered an entrepreneurial seizure. In the 1970s he That was how he got into the business of was asked by a friend, who owned a small fixing broken businesses. What led from there advertising agency, to visit a client who was was extraordinary. He created an empire struggling with converting the leads he was writing business coaching books including getting as a result of his marketing, into sales.

The E-Myth and The E-Myth Revisited which have sold millions of copies throughout the “I didn’t know anything about the business world. His companies have assisted tens of except that it was high tech. What I found thousands of small business owner-clients was that Bob (the owner) didn’t realise that

”

around the globe and at 76 there are no signs of him slowing down.

“I never get sick of it, I could never get tired of it – because it empowers people to fulfil their potential by improving the world they live in.

Each and every one of us can produce a result for this world they live in, a result which is uniquely their own.”

He is the true testament that if you develop the skills of an entrepreneur, you can succeed.

If you continue to work in your business rather than on it – you won’t.

The Dreaming Room is soon to be launched in New Zealand where participants can unlock their aspirations and develop their entrepreneurial qualities by awakening the entrepreneur within. To find out more visit www.michaelegerbercompanies.com

20 | May/June 2013 www.centraltoday.co.nz

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News | Learnings

Laying down the law Navigating the employment law minefield Employment bungles can result in costly fines, unwanted media coverage and stress. Employment law expert and partner at Chen Palmer law firm, Susan Hornsby-Geluk explains the common errors SME owners make, and importantly what can be done to prevent finding themselves on the wrong side of the law.

What are the most common mistakes SME owners make when it comes to employment law?

The most common issues I see are around process. Employers without a dedicated HR function are often unaware that the law requires them to follow certain processes, particularly when it comes to disciplining employees or conducting restructures. A failure to follow these procedures can result in personal grievances, and unfortunately ignorance of the law is no defence.

What processes can SME owners put in place so that staff are aware of expectations?

The key building block is a legally compliant employment agreement and a good job description. If you don’t have these you’re in breach of the law. You can include a 90 day grievance-free trial period which can be an effective tool for a smaller employer.

The second thing is to have a good code of conduct that sets out your expectations clearly and concisely. All employees should be required to sign off that they have been provided with a copy of the code of conduct and understand its terms, so they cannot claim that they were unaware of their employer’s expectations later.

The last, and most important thing, is to communicate with your people. I find that employers often shy away from having difficult conversations with employees and let minor inappropriate behaviours continue. Problems then compound because the employee hasn’t been told that their behaviour is inappropriate, until it reaches a point where the employer can’t tolerate them any longer. And that’s when things can go badly wrong.

What risk do SME owners take if they take no action when an HR problem is brought to their attention?

They’re going to face lost productivity, reduced engagement amongst staff, and they

may also lose the opportunity to nip the issue in the bud. If matters are allowed to fester, they inevitably escalate and may reach the point of no return when, if they had been addressed early, they may have been able to be resolved. The worst case scenario is that employers face a personal grievance, which can potentially cost hundreds of thousands of dollars, unwanted publicity, not to mention hours of management time.

What rights do employers have if employees are not complying with boss’s instructions?

Provided that the employer’s instruction is both lawful and reasonable, and the employee clearly knows what’s required of them and is still choosing not to do it, then the employer has the right to commence disciplinary action. Following a fair process, this could ultimately result in the dismissal of the employee. However, the process is important and the employer does need to listen to what the employee is saying and why they’re not following the instruction.

What steps should you take if you want to suspend and later dismiss an employee?

It is actually a more complex process than you would think. As a bare minimum, to discipline an employee you need to: • Investigate the allegations thoroughly • Advise the employee of the specific allegations they’re facing, the possible consequences and the right to be represented • Give them an opportunity to provide their explanations and responses in front of a decision maker who is free from bias and predetermination • Give them an opportunity to be heard on the proposed course of action.

Best practice is to record all of this in writing as you go.

To lawfully suspend an employee, generally you need a specific provision in the

“

failure to follow these procedures can result in personal grievances, and unfortunately ignorance of the law is no defence.

- Chen Palmer parter, Susan Hornsby-Geluk

employment agreement allowing this.

You are required to consult with the employee before making any decision to suspend, and should give the employee an opportunity to seek advice before they provide their feedback.

Suspension is an area where employers often get the process wrong, so the best advice is to seek help early on.

As a starter for ten, many employers assume that if they send an employee home, but continue to pay them, they are simply on special paid leave rather than suspended.

In reality there is no difference, and if an employee is required to remain away from the workplace – without their consent – this is a suspension.

What are the key points to remember regarding the 90-day employment trial period?

Make sure you have a legally compliant clause drafted into your written employment agreement for a start. There have been cases even recently where an employer has sought to rely on a non-compliant trial period, only to find they’ve left crucial wording out.

”

Secondly, make sure that the prospective employee signs the employment agreement well before they commence employment. The trial period won’t take effect if the employee signed the agreement after they’ve already started work, even if it’s five minutes into their first day.

Lastly, if you’re dismissing an employee during the trial period, make sure you do so before the end of the 90th day. And if the employee asks, you should give them reasons for their dismissal. Ideally the employee should not be surprised by your decision.

How can employers prevent themselves from getting into legal wrangles?

The best thing to do is to take advice when you’re setting up your business from someone who specialises in this area. Getting good employment agreements and policies in place will lay a solid foundation. Taking courses about employment obligations can also be a good idea.

Lastly, if you think things could possibly go bad or you are not sure about what to do, take advice early. A few dollars spent now can save you thousands later.

22 | May/June 2013 www.centraltoday.co.nz

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News | Editorial Special

Staying ahead of the game

By Davina Richards

A successful business will reach its full potential as long as its function behind the scenes isn’t hindered.

Being unorganised holds too many pitfalls and distractions and becomes problematic for both company owners and employees.

The key is to focus on your organisational skills. It will take practice and patience, but your business will reap the rewards and you might end up with more time to enjoy life outside of work.

How many times have you read scribbled down phone numbers with no hint in sight as to whom it belongs to, the entire edge of your computer screen fixed with colourful messages, your computer is slow as a traffic jam because your inbox is inundated, and paperwork is piled up sky high on your desk?

Sound familiar?

Some might call it organised chaos, and some might say it’s a necessary malfunction, either way, not knowing where to look for information leads to unnecessary searching that wastes time, money and effort. Time is money, as they say.

One way to sustain mental clarity and productivity is by making sure your office is structured.

Develop the habit of using planners and calendars, and set reminders on your phone or computer. Make sure your computer files are cleared out, your diary is updated and you act on important messages with a sense of urgency. Maintaining control of incoming and outgoing communication will produce more effective results which will ultimately benefit your business.

Visual clutter can quickly mount up, and can directly affect the way you work mentally.

Your ability as an efficient and productive worker, who can problem-solve and make decisions is decreased, creating unwanted pressure and stress.

Being orderly means you can use time effectively to address areas of your business which need it the most. Prioritising urgent issues and dealing with them as soon as possible will allow you to invest time into the backbone of your business, such as managing finances, logistics, strategic planning, marketing and networking.

Now we’ve entered in to the year 2013, it’s time to tame the wilderness and not get bogged down this year. Being more proactive will see your business flourish and reach maximum potential.

Remember there is an important lesson to learn; you didn’t make all this effort to accumulate more clutter. The hardest lesson is trying to keep it that way.

• Have a day to day checklist. Write down all your daily tasks and make sure you complete them before the day comes to an end. By accomplishing tasks during the day, you’ll feel lighter on the shoulders when you arrive home • De-clutter the office and simplify your space.

Try not to hold onto things; put old mail, junk mail, and materials which don’t serve you, in to the recycling bin. Prevent the build

up of dirt and dust by using disinfectant wipes to clean your phone, computer, keyboard and desk. Being physically organised means being mentally organised • Create a filing system for incoming mail and paperwork. Colour code or label them so you can prioritise. This way you can run your fingers swiftly to the file you need and not waste time looking under sheets of paper or scrambling under the desk to find important paperwork • A little calendar planning – it doesn’t have to be flashy. Business activities are on-going and it’s hard to remember all of them. Be realistic and keep a diary and calendar to schedule in, and remind yourself of important events, deadlines, appointments, meetings, business trips, projects, corporate events, special occasions, etc • Whatever arrives on your desk leaves the desk on the same day. When you receive mail, open and process it straight away.

Whatever it is, deal with it, save it in a suitable file, or throw it away • Keep a pen and pad by the side of your phone, so when you receive any messages, you won’t need to fuss around. Remember to write down a name to go with the number and try to attend to the matter as soon as possible • Organise your computer – create new folders to categorise files or put a filter on your inbox. It will save you time and enable you to respond and act on important issues quickly and efficiently. Reduce the number of desktop icons to avoid cluttering and try to keep it that way • Be prepared. Try to organise a work list for the following day by writing notes the evening or night before. For many people, being prepared the night before allows their mind to process what needs to be done during the night and wake up clear-headed in the morning. Starting the day with a good sense of direction helps to complete daily tasks • When you start a project, finish it. There’s nothing worse than juggling several projects simultaneously and having a mountain of unnecessary workload, not to mention the build up of frustration • Attend organisational skills training courses.

Learning key points will help you to manage your business in an orderly fashion and generate positive results.

Why organisation makes for good business Organisation can highly improve production, growth and success but you have to stay on top of it before you let it affect your business, including the people involved. Think carefully about why organisation is important and

“

Concentrate on areas of your company which will contribute the most value to your business.

what measures you can take to ensure your business maintains its core value.

When an office is not maintained, information can easily get lost and wrong information can be passed on. This means employees on the receiving end are unable to carry out tasks or projects efficiently. Your organisation may be misguided and it could lead to clients being left hanging, frustrated, and eventually talking about their dissatisfaction. This can be costly to your company and its reputation.

Make sure paperwork is organised to provide accurate information is available as and when needed.

Missing an important meeting could stump your business development.

Business meetings serve a purpose in that your team can gather to receive new information, address issues, make decisions, track work progress, share ideas, and strengthen bonds. To avoid this slip up which could potentially put an unwanted dent in your bank account, always have a reminder of upcoming meetings.

Keeping track of business contacts is important when it comes to networking and driving interest to your company. If you don’t keep an updated list you will be unable to connect with the right people who have the potential to strengthen the business and could provide real value, depth and insight into your company. It’s who you know, not what you know, as the saying goes.

Business runs smoothly when day-to-day tasks or projects have been thought through.

Business owners should be meticulous with their workload to help direct and guide employees, after all, ongoing attention to detail equals good management and

”

employees look up to management to lead the way. In doing this means that your workers can come in to work, understand what they need to do and do it well. Keep your business moving in the right direction.

Unfinished projects – King Solomon once said, "So Solomon built the house and finished it." Working under time restraints can be challenging for any business but when projects miss deadlines and are delayed, you lose value of your business.

You can potentially lose a big return on your investment and your client will quickly move on to another business to fulfil its needs. It would be useless to give a key to a homeowner whose house doesn’t have a front door. When you start a project, see it through and finish it on time.

Planning for disaster – not only is it important to make sure that all your files, contacts lists, and computers are regularly checked and updated, it is important to back up all copies of data, including staff lists in cases of emergency. If you lose records, it will damage your company by interrupting business operations, causing delays and cost you a lot of money to repair. Technology is a valuable resource, back it up and put recovery policies in place.

Concentrate on areas of your company which will contribute the most value to your business. Identify areas which need attention and avoid allocating time and resources to unnecessary business functions. Plan ahead and research thoroughly to prioritise and make executive decisions which will make a big impact on your business. This also includes one of your most valuable assets – your employees. They could make the difference between success and failure.

24 | May/June 2013 www.centraltoday.co.nz

CNT #71 Pages 1-60.indd 24

12/04/13 3:56 PM

Invest in Christchurch 818 Colombo Street Section

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CNT #71 Pages 1-60.indd 25

12/04/13 3:56 PM

News | Cover Story

Saddled with expectation

By Melinda Collins

Sir Mark Todd talks about second chances, motivation and moments that matter

A horse weighs about 500 kilograms, give or take. That’s 500 kilograms of damage if something goes wrong; the horse slips sideways, misjudges a cross country jump, or rears and loses balance.

But there are few people who have the unfailing instinctive ability to command a horse’s trust, obedience and actions. Not to mention the courage, drive and tenacity to do it.

While he’s not the horse whisperer, there’s still something pretty special about what Sir Mark Todd can get a horse to do.

At 56 Todd became New Zealand’s oldest Olympic medallist. Just the third athlete to win medals 28 years apart, he aims high, and plans to be at Rio in three years’ time.

He returned to the sport in 2008 after an eight year break, driven by the competitive nature of Olympic glory.

You would need all your fingers and toes to try and count his accomplishments and you will still likely come up short. He was voted rider of the 20th century, earned four wins at the Badminton International Horse Trials, was seven times named in the New Zealand Olympic team and has taken out gold, silver and bronze medals at World Championship.

Not to mention the MBE he received in 1984 and the CBE he followed that up with in 1995, before he was knighted in 2013.

Now based in the UK, Todd was back in the country for the 2013 New Zealand Horse of the Year Show, a show he last competed in back in 2008 when short-listed for the New Zealand team for the Beijing Olympics.

New Zealand’s most famous equestrian, Todd isn’t exactly sure how his fixation with horses Melinda Collins talks to the knight in shining began, but one thing’s for sure, it’s been a jodhpurs about second chances, motivation and moments that matter. successful relationship.

26 | May/June 2013 www.centraltoday.co.nz

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News | Cover Story

What drew you to horse riding initially?

How much training do you do these days?

It is a mystery how my fixation with horses started. There was nothing about my childhood to explain my fixation with horses but it became evident early on all I wanted to do was ride.

I train Clarke and Megan on a regular basis and have recently been appointed as team trainer to the Brazilian team in the run up to the 2016 Olympics.

What do you put your success down to?

Very much so – I have 18 horses at home – I am aiming for Badminton with two or three of them and life is gearing up for the Worlds in 2014 and Rio in 2016.

Hard work, good horses, owners and back up team. Eventing really is a team effort.

What was your greatest achievement and why?

I have been lucky enough to have some amazing moments in the sport – two Olympic gold medals, Badminton and Burghley wins. The stand out one at the moment is my Badminton 2011 win – some 30 years after my first win.

Outside of the sport my two children make me very proud every day.

You had a spectacular career then retired, what drove you to get back in the arena?

I trained racehorses in NZ in the break, but that never replaced the adrenaline buzz I had from eventing. The return started as a dare that just ran and ran!

I had great support from New Zealand Bloodstock; I could not have done it without their commitment.

How did you spend your eight year break?

Trained racehorses at home in New Zealand.

Can you tell me a bit about your eventing business and the motivation behind it?

I have recently bought a place in Wiltshire that I hope to turn into a training establishment. Young Kiwi rider Clarke Johnstone is based here with his string and Tom McEwen and Megan Heath are here too. I have great facilities here and am hoping to improve them over time. We have a very busy XC [cross-country] course and gallops and every day is another challenge.

Are you still actively competing?

How does in year in the life of Mark Todd look?

I compete every weekend from March till October and some weeks during the week as well. In between I fit in dressage lessons with my trainer Charlotte Dujardin and team show jumping trainer Luis Cerveza. I try to take the young horses to dressage and show jumping competitions too. We go XC schooling a couple of times a month. In the run up to big three day events we step up the galloping and I have been lucky enough to gallop my Badminton horses at Seven Barrows – home of NH trainer Nicky Henderson.

We spend a lot of time on the road and a lot of time in Europe at the big events. Also I try to find time to go to the gym and now I am getting older I find yoga helps a lot.

What do you enjoy the most about what you do?

I love the challenge of every horse – they are all different and all need producing in a different way. Every day is a learning experience I take great pleasure in seeing the riders I train develop and improve and I hope Clarke and Megan will be team New Zealand members in the future.

How strong is the relationship you form with the horses? What was your best horse?

The horses are the vital ingredient in our team – they have to want to do the job, be able to do the job and be trainable. The horses are all special in their own way, but I

suppose Charisma stands out as a double gold medallist.

Is eventing in New Zealand in a healthy state?

Yes indeed – the team has been improving all the time and the bronze medal from London has helped enormously in terms of profile and funding.

The team returned to New Zealand in August for a medallist tour and we were overwhelmed by the reception we received everywhere we went.

The increased funding we now receive helps us improve all the time – helps fund our dressage training etc., vet and fitness work too. We are all aiming for gold in Rio. With wrestling, one of the original Olympic events, just getting the axe, do you fear for the future of equestrian eventing at the games?

I would like to think equestrianism is now safe at the Olympics. We have proved we can adapt to the defended climatic changes that different venues throw at us and the popularity of the sport should ensure its place in the movement. Greenwich was the 2nd largest seated venue in London – behind the Olympic stadium – that says a lot for the popularity of the sport.

How did the Horse of the Year competition go?

I had a very busy few days out there – the reception was amazing and it was good to be back after a 20 year gap. I did some bizzare things – dressage dressed as a knight sticks in the memory!

Do you think you will ever fully retire?

When?

I ask myself that everyday! I doubt it.

You achieved some amazing goals and milestones, what’s your best piece of advice for people who have set high goals for themselves and want to achieve?

Work hard, take good advice and keep faith.

www.centraltoday.co.nz May/June 2013 | 27

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News | Lifestyles

Lifestyles

1.

By Davina Richards

1.

Smart and simple

Puzzleboard How do I put this… it’s just genius. This item has simply captured a concept everyone can appreciate – a creative way of being able to enjoy food and wine, as well as being able to greet guests with a free hand when at a party. The Puzzleboard can be used as a cutting board or serving plate.

Slot more than one together and you can expand your space.

What tops off this design is that any wine glass can simply be fitted in to the blank spot of the board.

2.

RRP: $44.95 Available from: www.notsocks.co.nz

2.

Audio art

Davone/Eames Grande speakers These distinctively designed Davone/Eames Grande speakers have certainly been created with style in mind, but they absolutely deliver in the quality stakes also. The laminated walnut colour and distinctively shaped body provides a modern retro elegance suitable for both traditional and modern homes. It’s a high end speaker delivering quality sound that also works as a stylish piece of furniture. Wherever you decide to place it, it will certainly maintain the gaze of many who walk in the room.

RRP: $24,995

3.

Available from: www.audioreference.co.nz

3.

Coffee lovers’ carry case

Objectify Tota Coffee Carrier Deluxe Forget coffee spits and drips as you try to stay balanced on the walk back to the office. Coffee lovers can now use the coffee carrier which is made from hard wearing 100 percent merino woollen felt. You can carry up to eight cups with two units in both hands, both large and small cups and includes the appropriate slots for sugar sachets and stirrers. It’s simple, stylish, hard wearing, rolls up for easy storage and serves great purpose for those coffee runs.

RRP: $30 Available from: www.vanilladesignstore.com

4.

Field candy

Designer tents Inject a bit of colour, humour and creativity into your outdoor adventures with these designer tents from Field Candy.

There’s a huge array of options ranging from an oversized watermelon, computer board, or camouflaged themed tents such as ‘the grass is always greener’. These two-man tents are ultra light, waterproof and can be set up in a matter of minutes. How do you want to stand out?

4.

RRP: $965 Available from: www.fieldcandy.com

28 | May/June 2013 www.centraltoday.co.nz

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News | Lifestyles

Lifestyles

5.

By Davina Richards

5.

Ready, set, go pro

Go Pro HERO3 Whether it’s skydiving, skiing, base jumping, surfing, biking, diving or driving, the Go Pro will playback all your favourite moments. The latest edition, the HERO3, is a small, tough, waterproof HD camera. It has been redesigned to be compact, lighter and records with a 12 megapixel sensor which allows the shooting of larger images. It has inbuilt Wi-Fi with remote control, flat lens, optional touch screen, and uses micro SD cards.

RRP: $629.99 Available from: www.racetech.co.nz or www.gopro.com

6.

6.

Excessive indulgence

Gold plated staples

7.

This case of 14 carat gold plated staples has more function than you might expect. The first being, of course, simply using them in your average stapler, so you can pimp up your paperwork. Or, you could put some excitement into your clothing and get creative. The luxury staples were intended primarily as a form of jewellery and you can apply them wherever you like just by using your ordinary stapler - boom.

RRP: $91 Available from: www.oooms.nl

7.

Take a seat

Flux chair What’s flat, weighs less than five kilograms, supports up to 160 kilograms and is available in eight different colours?

Flux Chairs has taken inspiration from the ancient art of origami and brought us these flexible and stylish seats which fold out in less than 10 seconds. Made of weather-proof polypropylene so you can use them indoors and out, they’re light enough to carry and have built-in handles for use on the move. Go on, be the first to start the trend.

RRP: $349 Available from: www.poynters.co.nz

8.

Sound advice

Clearaudio Innovation Compact turntable

8.

After more than a decade in the doldrums vinyl is making a comeback. And what better way to embrace this than with this stunning turntable that’s as much art as it is audio.

Say hello to the Innovation turntable - a masterpiece of engineering, delivering powerful, high performance sounds due to its accuracy and stability. Its stylish body is made from aluminium skin and includes an aluminium tone arm. It’s a high-end turntable which hovers above the rest. If you value vinyls you can trust that Clearaudio Innovation Compact will deliver pleasure to your ears.

RRP: $15,275 Available from: www.audioreference.co.nz

www.centraltoday.co.nz May/June 2013 | 29

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News | Hot Spots

Triple treat

By Davina Richards

For those of you planning to loosen the purse strings you’ll find luxury which you thought only existed in dreams. And those of you who are just looking to rest up comfortably without spending a fortune, there is something for you here too.

Here are three hotspot destinations in French Polynesia ranging from budget, mid-range to 'blow your bank' destinations.

Wish you were here Bora Bora is the most famous island in French Polynesia. Less than an hour’s flight from the island of Mo’orea you can literally jump over to Bora Bora, renowned for its luxurious accommodation that caters for the most romantic getaway, or a perfect family holiday.

overwater bungalows with beach, mountain, lagoon and resort-views, plus it has seven beachfront villas with private pools.

There are four restaurants, a fitness centre, and for a little ‘me time’ a holistic spa is available.

The premium Four Seasons Resort screams luxury. You’ll be rubbing your eyes as you witness the phenomenal views… and I’m not just talking about the island - the resort is a case study in grandeur.

You can hike or take a 4x4 tour to witness the panoramic views from the mountain tops. There’s a plethora of water sports such as wind surfing, scuba diving, jet skiing and snorkelling, or you can take romantic sunset cruises.

Surrounded by tropical groves and palm trees, the Four Seasons Resort boasts 100

At every turn you find exquisite beauty, be it the resort’s superior designed

accommodation and facilities, to the island’s sparkling lagoon.

Take pictures while you can, it’ll be the only evidence you have to prove you’ve been to heaven and back.

Four Seasons Resort Bora Bora Bora Bora French Polynesia www.fourseasons.com/borabora

The hidden secret The island of Mo’orea (pronounced moeoh-ray-ah) is a gem of tropical blues and iridescent greens dominated by a dormant volcano.

Mountain peaks and pristine lagoons make for a backdrop that really does dazzle.

Adding to the attraction is Mo’orea’s locals preserving the natural splendour by avoiding the clichés of commercialism common at many tropical destinations.

You can hike up mountains, scuba dive, snorkel, cycle and horse ride if you get a bit twitchy staying in one place for too long.

Hotel Kaveka is one of French Polynesia’s leading mid-range accommodations

where you will find that spending a few more bucks allows you to settle in a paradise.

The hotel has improved its property during the last two years and boasts an overwater restaurant on Cook’s Bay with high quality cuisine specialising in Chinese, French, Tahitian and American food.

Families with children under the age of 10 can stay for free. It’s a perfect place to sit back and enjoy a marvellous tropical setting. Stress? What stress?

Mai tai, anyone?

Hotel Kaveka Moorea French Polynesia www.hotelkaveka.com

Beauty on a budget Nicknamed the ‘Vanilla Island’ Taha’a is a tiny island cloaked in jungle, with rugged, raw, mossy green hills and, of course, vanilla plantations.

Guesthouse Au Phil Du Temps is on the West coast of Taha’a and opposite the famous Bora Bora Island. Here you can step in to one of the furnished bungalows with private showers, quality beds, a fan, mosquito screens, TV and wi-fi connection free for guests with computers.

Get a taste of European and Tahitian dishes, as well as delicious desserts such as waffles, chocolate fondant, coconut flan and Taha’a vanilla flan.

The guesthouse offers various activities such as visits to the vanilla plantation, where you can purchase vanilla powder, essence or pods, vanilla olive oil and vanilla body milk. Other activities include a 4x4 island tour, a Motu picnic in the beautiful coral garden and pearl farm excursions. Visitors can also take a short walk to the botanic garden close by, or try kite surfing and diving.

Pension Au Phil du Temps Taha’a French Polynesia www.pension-au-phil-du-temps.com

30 | May/June 2013 www.centraltoday.co.nz

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12/04/13 3:57 PM

Property & Construction | Dan Fenwick Builders

Homes designed for the time of your life Dan Fenwick Builders in Hamilton can build the perfect home for your young family, ensuring they have plenty of room to grow and thrive.

The award winning company specialises in building high quality, entry level homes for young couples and families.

Formed in 2006, Dan Fenwick Builders (DFB) has already gained an excellent reputation as a builder of quality homes in and around Hamilton and has won several major Master Builders’ awards to back it up.

Building family homes DFB owner Dan Fenwick says his company prides itself on building comfortable homes and not just houses.

“We build roomy, spacious family homes. We feel that what we put out there as a product is a real reflection of what our company is,” he says.

“A lot of our clients have young children. We build from our own experiences and we work well with young families or couples who are building their first new home.”

Dan and his team obviously work closely with their clients, but also with local draughting company HBC Design, to ensure each family gets the home perfect for its needs.

Clients can look at a range of the company’s own plans and make modifications to those plans, or Fenwick can help them develop a concept floor plan from scratch.

Master Builders’ awards Dan Fenwick Builders has won three major awards in the New Zealand Master Builders’ House of the Year awards since it was formed seven years ago.

“Last year we won a gold award and category award in the under $250,000 category,” Dan says. “We first entered two years ago and won a bronze award.”

Dan says his company’s commitment to quality is what makes it stand out from the rest. “We put a lot of effort into the quality of our workmanship. We have a small team - there’s just three of us - and we keep our quality really high.”

Dan is proud to be a Registered Master Builder, which he says is a fantastic brand and offers great benefits to customers.

Growing the business While its core focus is very much on the new home market, Dan Fenwick Builders also carries out renovations and has recently completed two major renovation projects.

In addition, it will build your deck, fences and patios.

Dan says while the recession of recent years has made the building market a difficult one to grow in, there are now signs that the industry is picking up.

“We’re taking the business in a slightly different direction. Two years ago we stopped doing labour-only contracts for building companies, but we still build a lot of investment properties. We would like to do more builds directly for clients in the future.”

“

We build roomy, spacious family homes. We feel that what we put out there as a product is a real reflection of what our company is.

- Dan Fenwick

”

As a registered Master Builder, Dan Fenwick Builders can offer: • A proven track record in building and business • Master Build Guarantees on residential work with a contract price of $25,000 or more • Peace of mind and formal investigation and complaints settlement procedures • The protection of consumer friendly Building Contracts • Full support and backup from the local RMB Association and the national Registered Master Builders’ Federation.

DFB also takes great care to ensure the house design is right for the site and only employs high quality trusted subcontractors. “We have a really good set of subcontractors and they know what to expect from us,” Dan says.

The company coordinates every aspect of the building project, taking the stress out of it for the home owner, who can be as involved in the process as much or as little as they want.

Residential | Commercial | Home Ventilation

“I have never been happier with a tradesman. His service, price & quality of work was better than expected” Dan Fenwick Builders Limited PO Box 21171 Rototuna Hamilton 3249 T (07) 853 6467 M 027 5672 599 E info@danfenwickbuilders.co.nz www.danfenwickbuilders.co.nz — Advertising Feature

If you have any questions about electrical work, or you’d like a no obligation free quote, please contact me on

0800 4 LEADING. (0800 4 53234)

Servicing the Hamilton Region

www.leadingedgeelectrical.co.nz www.centraltoday.co.nz May/June 2013 | 31

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RR Property & Construction | Imagine Building Design

Bringing designs alive

Special offer Contact the team at Imagine Building Design and upon signing a contract with us – we’ll gift you a bottle of wine!

Imagine. Building.

Design. Three words that encapsulate Tony Biesiek’s award winning architectural design team operating from New Plymouth.

Imagine Building Design offers a comprehensive ‘inception to completion’ coverage servicing the residential and commercial market.

Imagine Building Design was established in 2002 when Tony Biesiek realised he had amassed a strong set of skills during his 20 year involvement in the field of architectural design, with job roles including draftsman, project manager and designer all contributing to his competency in becoming a figurehead of a successful company.

As a company, Imagine Building Design offers a one stop shop approach to ensuring each client eventually receives the design they truly envisioned, within the budget they specified.

“We protect the integrity of design. We give the customer what they ultimately desired.

Many designs can be lost through the building process, meaning the end result has differed from the initial vision; we strive to make customer visions a reality through deliverance and professionalism,” Tony says.

Imagine Building Design has extensive in-house experience and knowledge of the architectural design process. From initial

consultation through to handover, the whole process is project managed by Imagine Building Design which follows a four step programme.

1. Free initial consultation stage – A free, no obligation consultation (time and distance restrictions apply) to discuss clients’ dreams, goals and aspirations for their project, including timeframe and budgetary discussions.

“

We protect the integrity of design.

We give the customer what they ultimately desired.

Many designs can be lost through the building process, meaning the end result has differed from the initial vision; we strive to make customer visions a reality through deliverance and professionalism - Tony Biesiek

”

2. Design stage – With an in-house design team, Imagine Building Design provides detailed designs outlining the possible energy efficiency, aesthetics and practicality of the intended project. Through the medium of 3D imagery and animation, the team can bring the dreams and visions of a client into the realm of vision for the first time. At this point a quantity surveyor will check the design against the budget and as long as the client is satisfied, the job is signed off and underway.

3. Documentation stage – Imagine Building Design prides itself on providing quality documentation for building consent lodgement and ultimately to provide a better service for the builder in the construction stage.

4. Construction stage – A comprehensive overview of the entire project as the initial consultation and designs start to become tangible. From tender selection to insurance management, Imagine Building Design continues its involvement through to the ‘sleeves-up’ stage.

The services don’t end there. Kitchen design, resource consent applications, interior design and colour schemes and feasibility studies are just some of the extra strings to an already well strung bow.

For a true appreciation of the impeccable work carried out by Tony Biesiek’s team, visit www.imaginenz.com - the visuals are stunning and paint an impressive picture for any potential client or keen observer to admire.

32 | May/June 2013 www.centraltoday.co.nz

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RR Property & Construction | Imagine Building Design Awards They say success speaks volumes; well Imagine Building Design has found champion status in a multitude of varied categories across a wide range of industry awards.

These awards act as iron clad recognition of the company’s efforts in energy efficiency techniques, overall aesthetics, sustainability and functionality.

ADNZ – 2012 Resene Architecture Awards - Taranaki/Wanganui/Manawatu Region 1st place – Kereru Lodge - Residential Alterations and Additions ADNZ – 2011 National - Resene Architecture Awards 1st place – Pepper Residence Residential Alterations and Additions Finalist – Bennett House – New House (Over 250m2) Finalist – Stewart-Darling House – New House (Under 250m2) ADNZ – 2011 Resene Architecture Awards - Taranaki/Wanganui/Manawatu Region

“

1st place – Bennett House – New House (Over 250m2)

Testimonial

I thoroughly recommend Tony Biesiek of Imagine Building Design. He has designed us a house that meets all our requirements, as well as looking good and being functional. He was easy to explain things to, prompt and we are very happy with the service we received. The price was reasonable and we would not go to anyone else for our plans in the future.

1st place – Bennett House – Residential Interiors 1st place – Stewart-Darling House – New House (Under 250m2) 1st place – Pepper Residence Residential Alterations and Additions 1st place – Oakura Project – Commercial/Industrial

”

- Keith and Jan Marshall, Inglewood

MASTER BUILDERS - 2010 House of The Year 1st place – Pepper Residence People's Choice Award 1st place – Pepper Residence Builder’s Own Home Award

SURVEYING + PLANNING + LAND ADVICE

1st place – Pepper Residence Pink Batts Energy Efficiency Award Silver Award - Pepper Residence Sustainable Homes ADNZ – 2009 Resene Architecture Awards for the lower North Island region 1st place – Johnston-Low House – New House (over 250m2) 1st place – Johnston-Low House – Distinctive Design

Stefan Kiss (BSurv, BCom) Director, Licensed Surveyor Registered Professional Surveyor ADNZ – 2008 Resene Architecture Awards for the lower North Island region 1st place – Smith House - First Time Entrant Category Finalist Award – Smith House– Roof Design

1st place – Kissick Apartments – Multi Unit Residential

Finalist Award – Distinctive Developments House – New House (Over 250m2)

Finalist Award – The Beauty Room Commercial Interiors

Finalist Award – En Gedi Beach Retreat – Renovation

Proud to support Imagine Building Design and passionate about the growth of Taranaki, since 2007.

Imagine Building Design PO Box 9079 Bell Block New Plymouth T (06) 769 9599 E info@imaginenz.com www.imaginenz.com

E: stefan@taylorpatrick.co.nz Phone: 06 758 1021 Mob: 021 543 693 Level 1 Kings Building — Advertising Feature

west point engineers

Structural & Civil Consulting Engineers Dorrien Andrews

Chartered Professional Engineer

Free estimates for all residential & commercial work in Taranaki Ph/Fax 06 753 6159 | 0274 084 493 | andrew@pepperconstruction.co.nz PO Box 5032, New Plymouth | www.pepperconstruction.co.nz

P 06 215 0990 M 0274 656 357 E dorrien@wpengineers.co.nz

Level 2 Kings Building 36 Devon Street West PO Box 8203 New Plymouth Central 4342

Proud t o su

ppor

Imagine B u t ilding Design

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SUPREME

s h e e t m e t a l s P R E C I S I O N

F A B R I C A T O R S

In the beginning... there was Bob

Metal purpose

It takes a certain amount of courage to go out on your own; it takes drive and a belief that you can improve on the current way. This is exactly what its founder Bob Higgs did, in 1972, as he began the hard yards to build his business from the ground up.

Forty years ago this now thriving metal fabrication company began its venture into the world of sheet metal with an order for five forklift battery trays, that Bob singlehandedly made himself.

Demand quickly outgrew what he could make as a oneman-shop, so he took on more staff and within a matter of months this one-man-band had grown into an established company – Supreme Sheetmetals Ltd. What Supreme Sheetmetals has always done best, is the light fabrication of sheet metal, thanks to its experienced staff, top-notch facilities and state-of-the-art machinery.

These factors combined ensure customers are subject to its renowned supreme service. The company offers a complete turnaround service of design, fabrication and installation service suitable for all manufacturing requirements.

Supreme Sheetmetals has a long history in the region, working on a variety of projects including hospitals, schools, the university and many commercial buildings. This has meant Supreme Sheetmetals has the know-how to be creative; to design, draw and fabricate nearly everything a customer requires. Most importantly it knows what can be done and what can not.

Its current manager, Bob’s son Antony Higgs says there are many things to be proud of when working for a company that has spanned four decades. “The company has nurtured many apprentices over the years and contributed to the development of the Waikato region.”

Most of Supreme Sheetmetals' work is provided directly for manufacturers and engineers within the transport, marine, commercial and forestry industries both in New Zealand and internationally.

Muratec Turret Punch

Supreme fabricates for a number of industries and industry applications including:

• Joinery, including dust extraction systems. It

fabricates metal work items to client specifications for the joinery industry • Transport, including bitumen tankers, truck bins, toolboxes, storage boxes, bumpers and trailers • Glass moulds and concrete moulds • Industrial tanks, platforms and handrails • Commercial kitchen work including stainless steel benches and bench tops.

Supreme works with the following materials:

It can provide finish coat services, for the following:

• Steel • Stainless steel • Galvanised iron and

• Powder coating • Electro galvanising • Electro polishing • Painting • Chroming • Andoising • Hot dip glavanising.

electro-galvanised • Aluminium • Copper • Brass • and more.

<

Bob Higgs, Darryl Higgs, Antony Higgs and Mark Olsen.

Dye Guillotine 3.7m x 8mm

Three-in-one As the business has grown and demand for a variety of different services evolved, Supreme Sheetmetals continued to meet the challenge. Today it has grown three sides to its business in three separate workspaces.

1. Fabrication: Supreme Sheetmetals specialises in the light fabrication of sheet metal; the ten staff on its fabrication team work together to provide top-quality, cost-effective service and products.

Supreme Fabrication manager Mark Olsen says his team at the fabrication shop work with customers in all aspects of the job. “We are a ‘jobbing’ shop, creating custom items to the customer's design. Working across the three divisions enables us to work with clients from start to finish."

“The metal industry is dynamic, always interesting,” Antony says. “Our trade works with many other industries with many projects on the go at any one time. We work with precision engineering, concrete contractors, roofers and plumbers, general engineers, builders and joiners,” he says. “We juggle multiple projects everyday and everyday is different.”

Dye Press Brake 4.2m x 130T

Scheduled maintenance Supreme offers scheduled maintenance programs and assessments for schools; catering for existing or future needs.

Under-floor heating Supreme Mechanical also fabricates and installs under-floor heating for homes and educational buildings. It has over a decade’s experience installing radiant, water-based, underfloor heating systems.

3. Laser Cutting: This is the newest side of the business and was developed by Supreme Sheetmetals as a natural progression in its component manufacture service. To help give the company a cutting edge it brought to its workshop the first fibre laser machine in the country in April 2009.

2. Mechanical: Under Antony’s brother, Darryl’s expertise, the team within the mechanical division can provide heating, air-condition and scheduled maintenance for a variety of clients in a variety of industries.

The Salvagnini L1Xe machine is a world class machine tool capable of cutting to 0.1mm accuracy. Is also the first fibre laser installed in the Asia Pacific region and at the time was only one of 14 others installed worldwide.

Institutional heating and air conditioning systems Supreme Mechanical's particular expertise lies within school heating systems. It has maintained and rebuilt school heating systems all around the Waikato, King Country, Coromandel and Bay of Plenty.

Antony says the benefits of such technology are numerous.

Fibre laser technology ensures more energy is directed to the cutting head more effectively, making for a better, faster and more economical laser cutter; “our savings are then passed on to our customers”.

He adds the wavelength of the fibre laser also means that a wider range of machinable materials can now be laser cut including highly reflective material such as aluminium, brass and copper.

Having laser services means an object can be cut out very quickly and very accurately – numerous times. Once the initial drawing is done it can be recalled and re-cut. “It is a significant advantage for the business,” Antony says. “This is our moniker of precision manufacturing.”

Salvagnini Fibre Laser

w w w. s u p re m e s h e e t m e ta l s . c o. n z

SUPREME

f a b r i c a t i o n

MARK OLSEN Fabrication Manager T: 07 847 7896 | F: 07 847 7893 | M: 021 582 000 E: mark@supremesheetmetals.co.nz 26 Green Street, Frankton, Hamilton 3204

CNT #71 Pages 1-60.indd 34

SUPREME

m e c h a n i c a l

DARRYL HIGGS Contracts Manager T: 07 847 7876 | F: 07 847 7816 | M: 021 910 441 E: darryl@supremesheetmetals.co.nz 288 Kahikatea Drive, Hamilton 3204

SUPREME l a s e r

s e r v i c e s

ANTONY HIGGS Manager T: 07 847 7843 | F: 07 847 7833 | M: 021 240 5825 E: antony@supremesheetmetals.co.nz 16 Charlies Way, Frankton, Hamilton 3204

12/04/13 3:57 PM

Meet team supreme Supreme Sheetmetals’ close-knit family-run organisation is part of what makes getting a job done with them so easy. There are 20 people on the Supreme Team, who put together, have hundreds of years experience between them.

A great team is only part of the solution to tricky jobs, which is why Supreme Sheetmetals has invested in some of the most outstanding equipment available in the industry.

“Computers have brought great change to the workplace and our industry had been no different,” Antony says. “From administration computers to computer driven machinery the change has been rapid. The end result is accuracy and repeatability that can be relied upon.”

In 1997 Supreme purchased its first CNC turret punch, which was followed by computerised folders and supporting software has given Supreme an edge in the industry.

In addition its recently remodelled workshop has given its team more space to work in, enabling a more organised work-flow and higher efficiency and productivity. Its focus on tidy efficient works spaces allows its people and plant to perform productively, producing products at a rapid pace and with total flexibility.

Supreme Team December 1972 (Bob far left)

<

Quality Machine Tools

It’s company founder, Bob has been in the industry for over half a century, 40 of which have been at Supreme, and his son Antony has over 20 years industry experience. Today Bob is chairman of Supreme Sheetmetals and oversees the big picture and spends time talking to, and visiting customers. Antony has his hands busy managing the day to day running of this ever-growing company while working on developing Supereme's Laser service. His journey with Supreme began after having trained as an accountant at Waikato University.

Over the following years • July ,4 1972 RJ Sheetmetals received its first order for five battery trays

Antony’s brother Darryl has been working in mechanical engineering for over 20 years, looking after tenders, meeting with customers and finalising sales. Once a job is confirmed it is Darryl who takes the role of project manager, organising the job from start to finish.

• A few months later Supreme Sheetmetals Ltd

Mark Olsen is another member of the team who has a long history with Supreme Sheetmetals. He started as a teenager working in the shop for an after-school job. This eventually led onto a full-time job as an apprentice before Mark achieved his advanced trade certificate, became foreman, and now fabrication manager.

• 1975 Supreme Sheetmetals manufactured

Looking forwards “Our main focus now is to utilise our world class machinery and our people, to achieve great outcomes for our customers. We will strive to continue our Supreme plant, place, and people mission.

“The Waikato has many great engineering successes.

Collectively there is an enormous capability and talent. If we follow Bob’s lead and nurture our young apprentices then the industry as a whole will remain strong.”

was established

• First major ducting and ventilation job was for the

Waikato Times at its new site in Foreman Road, and took around 4 years to complete caravan chassis and pressed the aluminium panels and all metal work, including freshwater tanks for Sovereign Caravans which swamped the rear space of our workshops

• In 1979 when Muldoon’s sales tax was introduced

it caused the demise of the many caravan companies in Hamilton, including sovereign, however Supreme Sheetmetals continued to grow in other areas of its business

• The 1990's involved large scale ducting contracts

undertaken in the area. Many projects were at dairy companies, Waikato University, Waikato Hospital, Hamilton Library and Downtown Plaza

• Several dust extraction systems were installed

for joinery workshops and woodwork rooms in intermediate and high-schools for the education board around the Waikato and Bay of Plenty

• In 1997 Supreme buys its first turret punch, moving into precision component manufacture

• October 2009 Antony and Bob travelled to Italy to

view a state-of-the-art Salvagini fibre-laser cutting machine and a machine was ordered

• May 2010 Supreme Sheetmetals cut its first sheet

<

with the laser machine and set up a new factory a few streets away from its original site.

Company Founder Bob Higgs

SUPREME l a s e r

s e r v i c e s

R.J (BOB) HIGGS Director T: 07 847 7896 | F: 07 847 7893 | M: 027 478 8755 26 Green Street, Frankton, Hamilton 3204

Professional Thanks:

Bruce Bodley-Davies BCA Business Banking Manager DDI: 07 837 8644 Mob: 027 276 6792 Fax: 07 839 5636 Email: bruce.bodley-davies@nbnz.co.nz

CNT #71 Pages 1-60.indd 35

tel: 07 974 9233 fax: 07 839 3611 mob: 021 246 4847 info@hutchisonrodway.co.nz

One on London, 1 London Street, Hamilton p. 07 838 2079 | www.mccawlewis.co.nz

www.hutchisonrodway.co.nz

12/04/13 3:57 PM

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CNT #71 Pages 1-60.indd 36

12/04/13 3:57 PM

Recreation | Chris Jolly Outdoors

Thrilling outdoor

adventures

Is the office job getting a bit humdrum? Are you sick of the daily grind of the busy inner city? Are you in search for a just a little time out from life?

Well, the Chris Jolly Outdoors team has a solution for you - this Taupo based family business offers anyone in search for a little bit of adventure to spice up their life a range of exciting outdoor packages, from a scenic cruise to a hunt, out in the New Zealand wilderness.

Adventures galore This long established business has made it its mission to offer clients a range of enthralling adventures that take advantage of New Zealand’s greatest asset – nature.

The team can take you out to catch trout from the waters of Lake Taupo, go fly fishing for brown trout in the stunning Tongariro river, help you relax on a scenic cruise, take you on a guided hike through the wild, hunt for a trophy stag or bike through native New Zealand forests.

Cruise on by Chris Jolly Outdoors offers a range of cruises for all tastes. In its comfortable Cruise Catamaran, you can sit back relax and simply enjoy the nature go by; from the picturesque secluded bays through to the towering spectacular snow capped mountains of the Tongariro National Park. Daily scenic cruises operate twice daily, all year round.

• Free tea, coffee and a hot, homemade muffin on offer • A delicious brunch cruise runs every Sunday morning • All boats are enclosed with heating to keep you warm and dry • Book a family pass for two adults and up to four kids for just $106.

Adventure - corporate style

Totally Taupo The complete adventure package for all adventure lovers Chris Jolly Outdoors, HukaFalls Jet and HELiPRO, three of Taupo’s most experienced operators, have joined forces to create this ultimate adventure package.

A private trout fishing charter with Chris Jolly Outdoors, a thrilling jet boat ride right to the bottom of the Huka Falls with HukaFalls Jet and an awe-inspiring scenic flight with HELiPRO can all be experienced in one adventure filled day.

Catch your kai lunch cruise: Enjoy the sites of the great Lake Taupo with a full day or half day lake fishing or cruising charter. Enjoy the fabulous scenic cruise and a sumptuous buffet lunch that includes your fresh trout catch and a range of refreshments.

Sunset dinner cruise: Take an evening out on the lake, watch the sun set behind the magnificent Mt Ruapehu and enjoy predinner hors d’oeuvres before a delicious buffet dinner .

Barbeque and trout fishing dinner or lunch cruise: Make the most of the lake’s relaxing environment; catch a fish and cook it on the Kiwi-inspired BBQ.

Themed dinner parties and functions: The team at Chris Jolly Outdoors can also arrange an on board Christmas party, or any other special event that needs celebrating.

The launches are fully equipped, so your entire meeting, team building event or product launch can take place out on the lake.

Chris Jolly Outdoors Ferry Road Taupo Boat Harbour Taupo T (07) 378 0623 enquiries@chrisjolly.co.nz www.chrisjolly.co.nz — Advertising Feature

www.centraltoday.co.nz May/June 2013 | 37

CNT #71 Pages 1-60.indd 37

12/04/13 3:57 PM

Export | Technopak

The powder handling specialists Technopak Limited is a global leader in the design, manufacture and installation of high value sanitary powder handling and conveying systems for the dairy, infant formula, nutrition and pharmaceutical industries.

Technopak is owned by directors Henri Hermans and Shane Reckin, who lead a team of 30 skilled staff developing systems for customers throughout the world.

The Auckland based company is the only business in the world producing modular, future-proof hygienic dry powder packaging lines for the dairy and pharmaceutical industries.

Henri says this technology and processing was developed in New Zealand due to our reliance on exporting dairy powder and the need for it to be securely and safely wrapped and packaged.

“There are a lot of powders around, but powder within the dairy and pharmaceutical industries is high value and has to maintain its integrity during transport.

“We do a fully automated, turnkey system.

There are companies in Europe that do smaller aspects of the process, but don’t do the complete system.”

“There are hundreds of different types of powder - all having different characteristics.

They all have to be treated differently and we’re constantly improving to accommodate all of those requirements,” he says.

developing our systems to improve reliability and meet the customers’ needs. There are also special requirements for traceability and extracting/managing product samples for a multitude of laboratory tests.”

“The powder is high value and has to maintain its integrity. We’re continually

Focus on quality systems

Technopak is a market leader in the design and development of hygienic 25kg bag packing lines.

<

It has extensive experience in the design and development of hygienic 25kg bag packing lines, bulk bag filling equipment and powder handling and conveying systems. This includes concept development, mechanical design, electrical/control systems design, installation, commissioning and after sales service.

“We’re specialists in the field of high value powder processing and packaging,” Henri says.

Technopak Limited designs and manufactures a range of high value, powder handling products and systems, including:

Technopak prides itself on its versatility and takes on difficult projects that its competitors may shy away from.

• Vacuum convey systems

All of Technopak’s equipment is designed and manufactured to the highest standards.

The company has authorised servicing agents worldwide who are factory trained and experienced in the bulk-powder packaging industry.

• 25kg bag fillers • Sampling systems • Neck preparers • Heat sealers • Conveyors and check weighers

“We have to guarantee these machines.

They perform 24/7, 365 days, so if our machines break down the whole plant may come to a stop, but the milk keeps coming in,” Henri says.

“Our packing lines can have 22,000 components comprising of a considerable amount of technical detail. The detail requires strict management to provide competent after sales support, particularly as the machines change with improvements.

“There’s also a lot of technical backup required to achieve the necessary reliability and confidence to install systems in the rural areas of foreign countries.”

• • • •

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• Bag turners and kickers • Tamper-evident seals • Metal detectors • Reject stations • Inkject coders.

Technopak Limited 31 Lorien Place East Tamaki Auckland T (09) 274 6730 www.technopak.co.nz — Advertising Feature

MAC VALVES PACIFIC INC. NZ: 0800 770 780 www.macvalves.co.nz EMAIL: sales@macvalves.co.nz

18 MONTH NEW VALVE GUARANTEE + LIFETIME COIL GUARANTEE 38 | May/June 2013 www.centraltoday.co.nz

CNT #71 Pages 1-60.indd 38

12/04/13 3:57 PM

Focus | The Campaign for Wool

The wonder

of wool The Campaign for Wool is a global community of sheep farmers, retailers, designers, manufacturers and consumers united by one of the world’s most influential farmers – His Royal Highness, the Prince of Wales.

As a farmer himself, Prince Charles was alarmed by news that it would often cost more for a farmer to shear a sheep than they would be paid for the wool.

Accompanied by the startling fact that sheep had been purposely bred not to require shearing, grotesquely called the ‘easy care’, he organised an urgent meeting with manufacturers, retailers and growers to ascertain the underlying issue.

The result was The Campaign for Wool.

Founded in 2010, it represents a global initiative to re-educate the consumer on the incomparable qualities of wool.

His Royal Highness addressed The Campaign for Wool launch in New Zealand saying, “We have been ignoring natural products in favour of cheaper, man made alternatives, yet it’s clear to see nature has the edge. For example, wool is naturally flame retardant to some 600 degrees - that’s something to consider when carpeting your home.”

Prince Charles' concerns resonated throughout the farming community and further afield as momentum for The Campaign for Wool continues to escalate. In its maiden year the campaign made headlines in Britain as sheep grazed on Saville Row in Mayfair, London and dyed yellow sheep were herded through high end retailer Selfridges & Co’s store (whose brand colours are vibrant yellow).

With the patronage of the Prince of Wales and the backing of a huge number of global manufacturers, retailers, designers, trade organisations and hopefully soon the lost consumer, wool will be resurrected as the super fibre it has been since the first discovery of the fleece in 5000 BC.

Why choose wool?

Every year sheep produce a new fleece making it a renewable and sustainable source direct from Mother Nature herself and as a fabric, it is extremely versatile. A natural elasticity makes it ideal for use in the fashion industry and its fire retardant qualities have been championed by the New Zealand Fire Services as being less hazardous in the home than artificial, man made alternatives.

The acclimatising qualities of the fabric mean it can adapt to any environment, keeping you cool in warm weather and warm in cooler temperatures. Perfect as an insulator and a sound proofer, the list of benefits greatly

• • • • •

outweighs those of imposter materials claiming to be superior to the fleece.

The Campaign for Wool’s New Zealand representative, Stephen Fookes says, “Consumers, at all levels, from high end fashion to interior textiles, to industrial filtration, to medical treatment, to cosmetics, to providing better and safer environment for all generations, are now getting the opportunity to be part of the global wool renaissance”.

While The Campaign for Wool promotes wool as a conscious, quality choice for the consumer, it also represents the support of a primary industry that has been historically integral to New Zealand’s economy and national identity.

Worldwide recognition of the natural prowess of wool is the aim of The Campaign for Wool and it may take time to re-educate a generation of consumers who have been bombarded with the unethical procedures of many manufacturers producing alternatives for a minimum, yet selling at a premium.

With low prices comes a chain of responsibility akin to the fast food market – quality is sacrificed, but produce is glorified through big budget advertising.

Quality is a premium and always will be and wool is that premium and worth the investment. For example, when using wool in the home consider its adaptability – with a unique cell structure, wool works in harmony with its environment, enabling it to breathe and absorb moisture, thus reducing humidity levels and acting as a hypoallergenic. The high nitrogen and water content make it an extremely hard fibre to ignite and its unique structure also repels soiling. While remaining strong and durable, wool is also incredibly tactile; naturally soft and plush to the touch.

The Campaign for Wool intends to reignite the world consumer’s love affair with wool via the influential medium of re-education. The pivotal word in the campaign seems to be ‘re-educate’ and many amazing facts will be covered in this section, but for further learning about the magic of fleece – visit The Campaign for Wool websites – www.campaignforwool. org or www.campaignforwool.co.nz Look out for the campaign logo and abide by the catchy slogan; ‘Give Fleece a Chance’.

After all, wool has to be pretty good – sheep have been wearing it for years!

Operating since 1974 Innovative - exclusive consumer branding strategy in Just Shorn™ Profitable - up to 20% return on investment to members in 2012 100% grower owned Nationwide - available to all wool growers through our joint venture with Elders Primary Wool

Think about this...

• Who else is committed to industry-good activity for all wool growers?

• Do you want to share in the profits of your own industry? www.primarywool.co.nz for more information including how you can join. wwwjustshorn.com to see the consumer branding initiative.

Board Contacts: Bay de Lautour (06) 855 6827, Howie Gardner (03) 418 0645, Hamish de Lautour (06) 857 7926 Secretary: Alan White (06) 353 8200 or secretary@primarywool.co.nz Other Contacts: Your local Elders Primary Wool rep

www.centraltoday.co.nz May/June 2013 | 39

CNT #71 Pages 1-60.indd 39

12/04/13 3:57 PM

Cavalier WoolsCourers proud suppor ters of The

Campaign For Wool

Cavalier Woolscourers is the first company anywhere in the world to be licensed under the Environmental Choice EC47 specification.

Cavalier Woolscourers Ltd has two main scouring sites located in the geographical heart of New Zealand’s wool growing regions. Hawkes Bay Woolscourers is located in Napier and Canterbury Woolscourers is located in Timaru.

Cavalier Woolscourers Ltd is the largest woolscouring company in the world by volume. They operate highly advanced woolscouring sites and are classed as world leaders in their field.

Each of the Cavalier sites has the capacity to wash in excess of one million kilograms of greasy wool each week which equates to annual wool clip from 365,000 sheep each week.

The company is a commission woolscourer and scours wool for 90 percent of New Zealand’s wool exporters.

Having an accreditation such as the EC47 licence has formalised and validated the continuous improvement development path that we were already on. While our local customers here in New Zealand know what we

CNT #71 Pages 1-60.indd 40

are achieving, having an internationally recognisable accreditation will give our international customers the confidence that their wool is being washed to the best international standards,” says CEO Nigel Hales.

Cavalier Woolscourers offers specialty scouring services, with a one bale minimum lot size, they are regularly scouring Merino, Alpaca , Drysdale and Mohair fibre.

They also have processed the finest bale of Merino fleece grown in New Zealand.

Passionate about New Zealand Wool, The Cavalier Woolscourers team are ready to process your wool to your exacting requirements.

Visit their website at : www.cavalierwoolscourers.co.nz

12/04/13 3:57 PM

Focus | The Campaign for Wool

International Wool Services New Zealand Wool Services International (NZWSI) operates as both a scourer and exporter of wool into markets in more than 30 countries, and with an annual turnover of approximately $200 million, is firmly established as the largest exporter of our country’s wool.

NZWSI recently participated in the Sheer Brilliance event held at Auckland’s The Cloud during Prince Charles’ visit and commissioned a unique rug with his personal coat of arms. The rug is made predominantly from glacial wool, a process licenced to NZWSI, that increases the whiteness of the raw wool and enhances the brightness and clarity of the dyed colours.

It was created for His Royal Highness to express appreciation for all the work he is undertaking on behalf of the global wool industry as patron of The Campaign for Wool. The rug has been shipped to the New

Zealand High Commission in London for presentation to the Prince himself. Central Today talks to New Zealand Wool Services International managing director, Michael Dwyer about the company’s involvement with The Campaign for Wool.

How has your involvement as a brand partner with The Campaign for Wool assisted your business?

To date the impact of The Campaign for Wool on our business has not had a substantial impact however, as a major supporter of this campaign NZWSI believe that, long term, it

is the best opportunity for the global wool industry to reposition wool in consumers’ minds as the premium fibre we know it to be. The Campaign for Wool is a marathon, not a sprint and we expect positive results to build as it gains momentum.

What do you see as the main points the consumer needs to know about wool and its importance to the New Zealand economy?

Wool has seemingly gone out of fashion over the last decade as man made products, backed by massive advertising campaigns and guarantees that try to emulate some of wool's inherent attributes, have enticed consumers to believe the new generation synthetics out-perform wool.

The combination of durability, comfort, easy care, fire resistance, biodegradability, breathability and health assistance attributes inherent in wool - cannot be emulated in a single man made fibre. The Campaign for Wool is the vehicle the whole industry believes has the best chance of lifting consumer’s awareness about this fantastic fibre and achieving sustainable returns for our farmers.

What does your company offer the wool industry and how do you see your stock growing during the next few years as The Campaign for Wool continues to grow?

NZWSI has contributed over $400,000 directly to The Campaign for Wool in the first two years of its roll out in New Zealand, along with additional funding by most of the other major wool exporters in the country. This funding came straight of our bottom line and we were happy to provide it, as we believe that the global approach to promoting wool is in the interest of all wool producers and marketers. Our company’s on going support for the campaign is financial, technical, political and inherent in our daily trading activities. We firmly believe that as consumers’ demand more woollen products and the ecological aspects of wool, as it out performs oil based synthetics, the demand for wool will increase. NZWSI is positioned perfectly to increase its volumes to meet this demand.

Education plays a huge part in influencing the consumer, so what can you tell us about wool that will change consumer habits?

The attributes of wool mentioned earlier have significant advantages and impact depending on their product use. Fine wools used in outdoor pursuit are renowned for their breathability and insulative factors (known to have saved lives in extreme conditions) and vastly out-perform the man made equivalents. In upholstery, wool’s durability, comfort and anti-static properties cannot be surpassed and it is still demanded by most airlines and high end applicators. Coarser wools used in carpeting, for which New Zealand is the premium supplier to the world, have a package of performance that can’t be beaten. Quality wool carpets can last a lifetime, they absorb and neutralise harmful chemicals emitted from treated timbers, inhibit bacterial growth, limit aspects that contribute to health issues such as asthma, are easily cleaned and will smoulder rather than combust in a fire, retarding damage and/or release of toxic chemicals as happens with synthetic and man-made fibres.

What are your key points of contribution towards the continued success of the campaign?

NZWSI’s ability to source, process and deliver to the market’s requirements is essential to meeting any additional demand that The Campaign for Wool will generate. Along with a commitment to quality, service and a desire to see wool return as a consumer’s first choice when selecting for clothing, furnishing and carpeting.

See www.woolserv.co.nz for more information on NZWSI and for more pictures of the impressive Royal glacial rug.

New Zealand Wool Services International Limited First Floor, 30 Sir William Pickering Drive Russley Christchurch T (03) 357 8700 E info@woolserv.co.nz www.woolserv.co.nz

— Advertising Feature

WOOL GROWERS; MAXIMISE YOUR WOOL CHEQUE – SELL DIRECT to WSI, New Zealand’s largest Wool Exporter and first stage wool processor.

NZ Wool Services Int’l Ltd (WSI) purchases wool direct from farms, closely linking growers to manufacturers while minimising selling costs.

Contact: Malcolm Ching Phone: 03 3578711 Email: malcolm@woolserv.co.nz

www.woolserv.co.nz www.centraltoday.co.nz May/June 2013 | 41

CNT #71 Pages 1-60.indd 41

12/04/13 3:57 PM

Business Development | La Nuova Apparelmaster

The complete clean Doing the laundry has been a common household activity for years.

Dry cleaning since 1959

From beating garments on rocks by the river to pushing buttons on programmed washing machines - this process depends on water and a mechanical action usua­lly assisted by soap or an alkali. The drying process for doing laundry at home is either hanging clothes on a clothesline or using a tumble dryer.

The family business operates a complete laundry and cleaning service. From households that use the self service laundromats or dry cleaning services, to businesses that it supplies uniforms, linen and towels too.

Dry cleaning, on the other hand, is different.

You go into your local dry cleaning store, drop off your clothes, get your ticket and then drive away. A few days later, you return, pick up your clothes and drive away. But do you know what happened to your clothes while they were at the drycleaning shop?

Dry cleaning is a process that cleans clothes without water - the cleaning fluid that is used is a liquid, and all garments are immersed and cleaned in a liquid solvent. The fact that there is no water is why the process is called ‘dry’.

There are many stories about the origins of dry cleaning which date back to ancient times. The ruins of Pompeii offer a record of a highly developed trade of ‘fullers’ who were professional clothes cleaners.

All of these stories center on the surprise discovery when a petroleum type fluid was accidentally spilled on a greasy fabric; it quickly evaporated and the stains were miraculously removed.

The people behind La Nuova Apparelmaster know all of this and much more. The Taranaki based business has been taking care of New Zealanders’ dry cleaning needs since 1959 and takes great pride in the quality and value of its service.

Established and started in Hawera in December, 1959 by Mr J G and Mrs J M Craig, it opened as a retail dry cleaning business.

In 1974 the couple was joined by their son Gordon Craig. In 1984 Gordon bought into the Apparelmaster franchise to facilitate expansion into garment rental, towel and mat hire, as well as many other services.

“To this end we offer a huge range of overalls, shirts, trousers, dustcoats and other protective clothing, table and bed linen, together with washroom services such as towels, sanitary units and mats. Most recently we have been providing a first aid kit supplies and service.”

Since then La Nuova Apparelmaster has gone from a dry cleaning shop to a business that once included embroidery and garment manufacturing.

Craig says La Nuova Apparelmaster has the capacity in its current Inglewood plant to cope with processing huge volumes of product on a day to day basis.

It now includes a commercial laundry operation, two drycleaning sites and five self service laundromats. Today the business is owned by Gordon, his wife Perrie and more recently their son Brad. They are all supported by a close knit team of 38.

“Being recognised for our superior quality product and service in the Taranaki region means we are noticing increasing enquiries week to week.”

A solid reputation Sales and marketing manager, Brad Craig explains that La Nuova Apparelmaster has built a reputation on listening, understanding and then responding to the client’s requirements.

“We believe our business is fundamentally founded on presentation, both in the way we present products to our clients and the clean image they in turn present to theirs.

La Nuova Apparelmaster has been in business in Taranaki for more than 50 years forging a reputation for quality and service.

locally owned and operated and are a third generation family business.

“We put our faith in highly skilled team members and high quality products with the service to match,” Craig says.

Services on offer at La Nuova Apparelmaster • Towel and linen hire • Work wear rental • Emblems • Paper products • Dry cleaning

Craig states while seeing a number of competitors come and go, La Nuova Apparelmaster has firmly cemented itself in the ground. The business is also a member of the Textile Care Federation and the Taranaki Chamber of Commerce.

• Dry cleaning delivery service

“We put a lot of training and resources into our team. Without great people and culture we cannot achieve what we want to. We are

• Wedding dress cleaning.

• Repairs • Internet laundromat • Health - feminine hygiene, rubber floor mats and nappy disposal bins

Tasman Toyota is proud to Supply and Service the vehicle fleet for La Nuova - Apparelmaster Address: 585-595 Devon Street East PO Box 3242, New Plymouth Tel: (06) 769 9933, Fax: (06) 757 9329

www.tasman.toyota.co.nz

Leaders in the world of laundry, drycleaning equipment and technical know how Proudly Supports La Nuova Phone. (09) 415 5928 www.bowe.co.nz

42 | May/June 2013 www.centraltoday.co.nz

CNT #71 Pages 1-60.indd 42

12/04/13 3:57 PM

Business Development | La Nuova Apparelmaster Apparelmaster - work wear rental La Nuova Apparelmaster also provides overalls, shirts and trousers with a pick up and drop off delivery service all across the Taranaki; from heavy duty cotton overalls for engineers, to shirt and trouser combinations that match your company colours.

“We have had numerous enquires from contractors on sites such as Shell Todd and Methanex. We can ensure that you and your team are in a garment that meets the FR standards specific to these,” Craig explains.

Helpful laundry hints and tips from La Nuova Apparel Master

The business also provides work wear rental for the food and corporate industries.

• Never iron a soiled item of clothing

Linen rental La Nuova Apparelmaster also provides linen hire. Services include but not limited to sheets, towels, pillowslips, table linen and aprons.

“This has been a real growth area for us. We have done sales to people who have stayed in motels where our linen is supplied and they have purchased some for their home,” Craig says.

Did you know?

With La Nuova Apparelmaster there’s nothing to buy - or stock to carry because it purchases the workwear, linen, towels, or mats and rents them to you in a comprehensive and affordable package that includes the following: • Full range of overalls, workwear and food industry garments

• Try not to let perfume and hairspray come into contact with your clothes

• Emblems and customised work shirts

• Perspiration stains, if left, can permanently discolour and weaken fabric.

• Cabinet towel dispensers and hire mats

• Never rub a stain out of silk - just blot it

• Hotel / motel towel and linen hire

• Home remedies can damage your clothes

• Washroom products and sanitary disposal units

• Don’t hang white fabrics in the sun as this can cause them to turn yellow.

• Professional laundry and repairs

• Store your clothes in a dry and wellventilated area

• Guaranteed pick-up and delivery times with no ‘shortages’

• Never store clothes in their plastic covers

• Easy read invoices

• Read washing and drycleaning labels carefully.

• Fully integrated custom service and support.

Efficient, reliable and hardworking With 30 tonnes of laundry to process every week, La Nuova Apparelmaster needs to make sure it’s got the right equipment in place and that it’s getting as much out of it as possible.

When La Nuova was looking for an improved way to heat water in it's laundry process it came to Aurora, who worked with it to install a Dimpleflo Energy Recovery heat exchanger in the New Plymouth operation.

Brad Craig, owner of La Nuova, worked with Aurora on the early stages of the proposal, then handed the project over to manager Bevan Broughton.

“The dealings I had with Aurora were really good and positive,” Brad says. “They went through everything thoroughly before we began the project. And once the system was installed Aurora came in straight away to see how it was running.”

The Dimpleflo is an innovative system, that’s also good for the environment; so good that EECA (Energy Efficiency and Conservation Authority) supported the project through a grant.

“The system warms up the incoming cold water by using the heat out of the outgoing dirty water,” explains Bevan. “Rather than dumping the energy down the drain we’re harnessing that energy and using it again.”

The result? Huge savings in terms of time and money.

“The system saves us about $3,000 a month on our gas bill. But there’s also indirect benefits in terms of drying times.

Hot rinses mean we are six minutes quicker on each load, which really adds up with 20 to 30 tonnes a week to get through,” Brad says.

“At this stage it appears the energy savings will give us payback in two years.

So far the results are excellent. We’re really happy with the heat exchanger from Aurora, it’s doing all it said and more, and Aurora have been excellent to work with.”

Aurora’s Dimpleflo heat exchanger has given La Nuova multiple benefits.

“There are three or four wins out of one bit of recovered water: we extract more water, we use fewer chemicals, our drying times are faster and we use less gas. And the system is almost maintenance free.

There’s always something to do but in terms of day to day care, it really looks after itself,” Bevan explains.

“If any other laundries were looking at the Dimpleflo heat exchanger I wouldn’t hesitate to recommend they work with Aurora,” he says.

Innovative solutions resulting in big savings thanks to the efficient, reliable and hardworking Dimpleflo heat exchanger thanks to Aurora. For more information visit www.aurora-nz.com

www.centraltoday.co.nz May/June 2013 | 43

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Business Development | La Nuova Apparelmaster Dry cleaning and the environment In most countries including New Zealand, most dry cleaners use a solvent called perchloroethylene (perc).

“Up until our Taranaki Anniversary weekend we used ‘perc’. However, through investment in new machinery we have changed to a solvent called ‘Solvon K4’.

“We have installed two dry cleaning machines to use the K4, removed the older machines plus we have added a new shirt unit.

“We are very aware of environmental issues involved with dry cleaning. Because of this we strive to be as green as currently possible.

“Perc is a great solvent; it is recycled and reused, filtered and distilled to remove all impurities. Its waste is sent to a licensed waste disposal company. However K4 is biodegradable and classified in the same category as milk.

“To tie this upgrade all together, the Eliot Street shop has had a makeover; the site has been refitted, new machinery added, old machinery removed, a paint job inside and out and new carpet. The signage has been updated but we have kept our ‘Drop your pants here’ sign.”

La Nuova Apparelmaster encourages its customers to recycle their wire hangers at the three stores. The wrap it uses to cover your garments is cut on a machine to fit the size of the garments, rather than a standard size, to save plastic waste and the machinery is generally purchased from Europe, where the water and environmental regulations are stricter.

La Nuova Apparelmaster drycleaning professionals

La Nuova Apparelmaster awards Winner - Taranaki Regional Council Environmental Award for Energy Efficiency and Waste Reduction 2009

Brad Craig: sales and marketing Brad has been involved in the business during the years by default as the son of Gordon, from washing vans after school to managing sales and marketing within the business. After completing University in Christchurch and a short stint in Auckland.

Brad returned to Taranaki in 2007. Brad’s main responsibility is developing and acquiring new business and working together with new clients to ensure a smooth transition.

Winner - Taranaki Business Awards for Environmental and Sustainability Awareness 2009 and 2010 Winner – Sustainable Business Network Productivity Award 2010 Winner – Sustainable 60 Workplace Award 2012 Winner – Sustainable 60 Marketplace Award 2012

• Winner - Apparelmaster Sales Person of the Year 2008

Winner – Sustainable 60 Overall Medium Business Award 2012.

Brad Craig & Gordon Craig

• Chairman of Apparelmaster Management Group 2012/13 • Apparel Management Group Committee 2011/12.

“The wrap is not standard plastic; our wrap is oxo-biodegradable. Even our duvet and furnishing bags are reusable rather than wrapped in plastic.

“Our Continuous Batch Washer is one of the most modern washing machines in New Zealand and we are without doubt the most efficient laundry in the Taranaki region.

At La Nuova Apparelmaster we practice the three Rs: reduce, reuse and recycle,” Craig states.

When asking Craig his future ambitions for La Nuova Apparelmaster he says jokingly, “To be able to turn water into wine”. But on a serious note, La Nuova Apparelmaster wants to

deliver sustainability training via operations manager Bevan Broughton.

“Not intensive and complicated training, but training where you can use green tools to make savings, whether you care about the environment or not,” Craig says.

“We have won national awards in the dry cleaning and laundry industry, but the focus on sustainability has pushed us outside the comfort zone. The sustainable 60 Series list of finalists was daunting, so to walk out with three awards was fantastic. It was such a reward for the team. This has not been our first try though. It has been through years of work, achievements and leaning.”

La Nuova Apparelmaster’s carbon footprint is also independently measured. “Our independent energy audit had the following statement as part of their report,” he says.

Proud supplier to La Nuova Apparelmaster

’A survey of energy usage in the commercial laundry industry in the UK by Carbon Trust resulted in a range of energy performance from 2.1 – 3.9 kWh/kg in small commercial laundries, with a target performance from 2.0 – 2.9 kWh/kg.

‘The La Nuova Apparelmaster site’s energy performance of 1.98 kWh/kg is therefore better, i.e. lower energy use, than both the actual and target performance benchmarking ranges. Further to this, independently monitored analysis by Energy NZ for December 2012 / January 2013 recorded a measurement average of 1.27 kW/kg.’

This year La Nuova Apparelmaster has also entered into The Green Ribbon Awards.

The awards recognise the outstanding contributions of individuals, organisations, businesses and communities to protecting and enhancing New Zealand’s environment.

The Awards are open to all individuals and organisations in New Zealand who are making a difference for our environment.

Gordon Craig: owner Gordon started in 1974 as dry cleaner, spotter, presser and delivery person. In 1984 Gordon purchased the Apparelmaster franchise and in 1988 the business received the biannual IDC (International Dry Cleaning Congress) training program, one of two persons who receive it worldwide. Gordon has traveled extensively around the world to trade shows and other laundries and dry cleaning sites.

Bevan Broughton: operations manager Bevan started at La Nuova Apparelmaster in 1996 as a service representative before moving into sales and service. After moving up within the business, Bevan eventually became manager of Hawera site and now manages the three sites of La Nuova Apparelmaster.

• 2009 - Winner Biannual NZ Laundry Manager of the Year • 2007 - Finalist in Biannual NZ Laundry Manager of the Year • 2003 - Young Dry Cleaner of the Year.

‘Like’ La Nuova Apparelmaster on Facebook La Nuova Apparelmaster Head office 114 Rata Street Inglewood T (06) 756 6636 www.lanuova.co.nz www.apparelmaster.co.nz Contact Inglewood head office for information on La Nuova Apparelmaster’s dry-cleaning pick up and drop off points that cover Taranaki.

— Advertising Feature

www.yakka.co.nz 44 | May/June 2013 www.centraltoday.co.nz

CNT #71 Pages 1-60.indd 44

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Gary Collins Managing Director

12/04/13 3:57 PM

Business Development | Kinetic Electrical

Kinetic Electrical gains momentum

< Darren Bambry and Ken Parsons are working hard to grow Kinetic Electrical.

The benefits of joining Kinetic Electrical

Kinetic Electrical provides the level of service New Zealand businesses demand.

Company founder Darren Bambry says right from the early days he wanted to build the best electrical business in the country and that meant developing more effective, more efficient ways of operating.

Services for any sector Residential

Kinetic Electrical has significant experience in new housing, high end housing and “We knew there was a lot more to gaining the trust of quality customers than simply offering home renovations. Efficient job management and good office systems mean Kinetic’s a cheaper price. We had to develop a better pricing represents great value for money – approach to running the business that would meaning you get quality workmanship at a build confidence in our company,” he says. reasonable price.

“The systems we have developed over recent years have worked very well for us and we Commercial couldn’t have grown without them.”

Kinetic Electrical has developed systems and Darren says every electrician starting his own expertise for meeting the tight timeframes business reaches a point where he’s on the and challenging design issues that are tools most of the day and working on the common within the commercial sector. business much of the night, and it was no Working with some of the market’s leading different for Kinetic. architects and interior designers has given the “We found the secret to getting beyond company an appreciation of the aesthetic and two or three staff and up to a size where practical importance of lighting. we were free to run the business was to develop smarter ways of running every aspect Rural of the operation. We developed software Kinetic Electrical is also a dedicated provider solutions and supporting documentation, of electrical services to the rural sector, negotiated better supply arrangements, built a professional image and marketed ourselves including dairy sheds, irrigation and frost protection. Kinetic has the technical capability more effectively.” and experience to deal with all aspects of Kinetic Electrical has owner-operated wastewater treatment. businesses located in Auckland, Hawkes Bay, Rotorua, Tararua, Manawatu and Christchurch.

Business development manager Ken Parsons says Kinetic Electrical is focused on meeting the needs of the commercial, residential, rural and industrial clients. “The workmanship of our electricians is second to none, but it’s the business systems we put in place to assist them and the project, that really sets us apart.”

Being part of the Kinetic Electrical franchise group provides local business owners with the backing of a national brand, plus ongoing support in key areas such as marketing, health and safety, business regulations, back office accounting, business management and more. The Kinetic group offers: • Strength in numbers • Professional image • A recognised brand

Business award In 2010 Kinetic Electrical became Hawke's Bay Chamber of Commerce Services Business of the year.

“Putting yourself forward and opening up to independent review was an anxious and yet rewarding process,” Ken says.

• Strong marketing • Assistance with business development • Proven business systems and documentation • Advanced computer systems.

“Gaining Westpac Business Awards endorsement was an important step for us.

It highlights our commitment to continually improving systems and services.”

Industrial

Kinetic Electrical is a leading provider of industrial electrical and automation solutions and can provide everything from initial consultation through to turnkey operation, including design, control panel construction, site installation, system integration and commissioning.

<

Kinetic Electrical is a leading provider of industrial electrical and automation solutions.

Rothbury Insurance Brokers proudly supporting Kinetic Electrical For all your business and domestic insurance needs.

Call our friendly team 0800 683 557 or (06) 835 2770

46 | May/June 2013 www.centraltoday.co.nz

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Business Development | Kinetic Electrical

Projects of significance Kinetic Electrical has completed many successful projects for a wide variety of clients in recent years, including: • Waratah Engineering - factory lighting for energy conservation • Brown’s Dairy Shed – 54 bale rotary dairy shed in the Waikato • Ebert Construction - Ovation New Zealand meat processing plant

The professional team at Kinetic Electrical.

“

- Darren Bambry

Growing the Kinetic partner network

• Heb Construction - Gisborne District Council industrial water treatment • Mason Engineers - Opononi water treatment • Thompson Properties - commercial office block • Red Sky Café - installation and lighting design • Taupo District Council - industrial water treatment • Endeavour Homes Limited - new residential housing electrical contracting Kinetic Electrical is a dedicated provider of electrical services to the rural sector and has experience with cow sheds and feed systems.

”

• Gibson O’Connor - James Cook High School library • Thames District Council - Coromandel water treatment plant upgrade • Barworks Group - Elephant Wrestler Bar • Dannevirke South School - electrical design and rewire boiler.

Kinetic Electrical For all enquires contact: Ken Parsons T 027 485 2010 E ken.parsons@kinetic-electric.co.nz www.kinetic-electric.co.nz Kinetic Electrical has considerable experience at working within the retail and commercial sectors.

<

Ken says the company would like to hear from associated businesses in the electrical industry who are interested in partnering with Kinetic Electrical.

• Filtration Technology - Wanganui water treatment plant • Ovivo New Zealand - Pan Pac industrial water treatment

Kinetic Electrical is keen to talk to electricians interested in taking their business up a notch. (If this sounds like you, call Ken Parsons on 027 485 2010) The company has operations in nine locations around New Zealand and aims to fill the remaining major locations within the next 24 months. Each is an independently owned and operated businesses working under the Kinetic Electrical brand.

• Fletcher Construction - Golden Bay cement bulk storage • Arataki Farms Ltd – 54 bale rotary dairy shed

<

We knew there was a lot more to gaining the trust of quality customers than simply offering a cheaper price. We had to develop a better approach to running the business that would build confidence in our company

• Stephenson Herringbone - a grain silo in-shed dairy feed system

— Advertising Feature

“We’re right across the country and growing.

At the rate which things are moving we expect to be in 25 locations over the next 24 months.”

Darren says each new franchise business undergoes significant review and assessment before joining the Kinetic group.

“For us, quality workmanship and business integrity are our key selection criteria,” he says. “Our reputation is absolutely essential and we trust fully the Kinetic Electrical business owners in each of our locations.

They do not stand alone and have the support of the Kinetic team behind them.

“Most of us at some stage have thought ‘there must be a better way of doing things’.

We work all day and in the evenings have little time or energy to consider how to do things better. Kinetic Electrical offers existing electricians/business owners a smarter way of working.”

Corys Electrical is a nation-wide distributor of electrical products and services to electrical contractors, industrial users and government. » An extensive product range, mix & availability, matched to customer needs. » Leading brands - Quality products to match consumer guarantee requirements.

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www.centraltoday.co.nz May/June 2013 | 47

CNT #71 Pages 1-60.indd 47

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Oil & Gas | Port Taranaki

Taranaki’s commercial gateway We live in a time where the world is at our fingertips. Technology, globalisation and a lot of creative thinking is behind the evolutionary progress that propels us forward.

We’re spoilt these days. In fact, we’ve become so acquainted with easy street, we tend to forget the intensive labour that goes on behind the scenes to make our world go round and that good old fashioned hard work is behind many major industries.

You don’t need to look twice at Port Taranaki’s sprawling operation to know this is the case. It may have technologically evolved since its establishment in 1875, but the core of its business is all hands on deck – no pun intended.

Today, Port Taranaki handles large volumes of international and coastal cargoes, primarily those from farming, engineering, petroleum and petrochemical industries. It is also a servicing base for sea transport and related industries.

In the 1960s, when major offshore and onshore oil exploration gained precedence in New Zealand, the port added related maritime, support and heavy lifting services to its professional portfolio.

A deep history

the port is well sheltered by two breakwaters, which extend from either end of a naturally curved bay.

Port Taranaki’s Petrochemicals and Port Security manager, Arun Chaudhari says the staff and management have contributed to a successful history and the business’ excellent reputation.

“The port operates as a private company and we’ve been fortunate to have some excellent leadership over the years and very dedicated and competent employees. There are currently 123 full time permanent staff and seven part time staff.”

Chaudhari himself has committed significant time to the organisation, although he quips, “I don’t go back quite as far as 1875.

“I came into the business just over 12 years ago – in December 2000. I had a background of more than 20 years in the maritime industry and spent the last six years of that 20 as a ship’s captain on oil tankers.

“This background has been very beneficial to me in this role – because I have been on the other side of the ship’s railing so to speak, I can appreciate what our clients are looking for in a shipping port.”

Port Taranaki is in a league of its own as the only deep water seaport on New Zealand’s Western seaboard. It is 100 percent owned by the people of Taranaki through the Taranaki Regional council, handles a diversity of cargoes and offers a full range of stevedoring, ship agency and government border protection services.

What its clients are looking for is exactly what Port Taranaki offers, as it has increasingly diversified its service since inception. The port offers nine fully serviced berths for a wide variety of cargoes and vessels.

Centrally located on the West Coast of the North Island, Port Taranaki is one of New Zealand’s key import and export ports and its history is long and impressive. In 1881, work on a breakwater began to provide safe anchorage from the Tasman Sea and today

It has the ability to handle a wide diversity of cargoes including all forms of bulk products (liquid and dry), containerised and break-bulk products (general, refrigerated or palletised), and has specialist experience in the handling of heavy lift and project cargoes.

All wharves at Port Taranaki are supported by covered and open storage areas and a unique feature of the port is that it has a beach within its breakwaters adjacent to its operational area.

Chaudhari says the popularity of Ngamotu Beach is testament to Port Taranaki’s consideration of the environment and accountability when it comes to providing and maintaining a safe working environment.

While the primary purpose of Port Taranaki’s main breakwater is to protect the harbour from the open sea, it is also a fully operational facility. It includes two berths - one offers a length of 150 metres and is protected by a 200-metre long, five metre high wave wall. The berth is multipurpose used predominantly for coastal bulk traders and offshore support. A special feature of this berth is that it has heavy lift capacity.

The second berth has special facilities to cater for the needs of Taranaki’s offshore oil and gas operations. Port Taranaki based fishing vessels also make heavy use of the main breakwater, tying up at other smaller berths along its inner side for offloading and provisioning.

Port Taranaki fast facts • Weekly container services • Comprehensive worldwide container coverage • Dedicated Asia/South Pacific breakbulk services • Specialist experience in heavy lift and project cargoes • Offshore logistics support services • Overnight logistic distribution to major North Island centres.

48 | May/June 2013 www.centraltoday.co.nz

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Oil & Gas | Port Taranaki Services In addition to its extensive service range, Port Taranaki has collaborated with transport company, Hooker Pacific, on a joint on-wharf cargo handling operation, WestPack.

WestPack provides professional container packing/unpacking and cargo handling with services that can be tailored to suit customer needs. No matter the cargo, WestPack can handle it.

Located right in Blyde Terminal, the new operation has been developed as a time and cost effective option for clients and eliminates the need for containers to be redirected and then packed or unpacked before being redelivered. The service also offers the option of cargo being moved to and from a client’s premises.

Oil and gas Chaudhari describes the patterns of Port Taranaki’s trade as cyclical, with oil and gas representing the mainstay of the port’s business since the mid eighties.

“It has been a rollercoaster ride in relation to throughput over the last decade, but thankfully the outlook for the next decade looks positive. While the oil and gas trade has been a substantive part of our business, the last decade has also seen a fluctuation of throughput between 2.5 and 5 million tonnes annually,” Chaudhari explains.

He adds that another example of the ups and downs in the port industry has been the company’s container trade.

“We were handling about 6,000 container units in 2001 and that number increased tenfold to 65,000 container units in 2009, but with Fonterra’s own hub port strategy, we’re now down to 20,000 containers per annum.

However, the recent increase in dry bulk trade like stock feed, logs, grain and fertilizer has countered this decline.”

The use of gas mined from oil and gas fields has also proliferated over the years with the number of applications skyrocketing. This diversification, in conjunction with strong forecasts from Methanex, a Vancouver based, publicly traded company that is the world’s largest supplier of methanol to major international markets, equates to more growth in the oil and gas trade for Port Taranaki.

“We are not the only beneficiary of these outcomes – local engineers and many other businesses also benefit as these new sites will generate significant employment opportunities for our residents,” Chaudhari says.

Westpack advantages • Transitional facility licensed • Receiving cargo for unitising or packing • Dry goods and cold storage warehousing directly adjacent to container wharves • Excellent road and rail access • Container packing or de-vanning for all types of import/export products • Computerised inventory management systems

WestPack’s aim to is to be a key in its clients’ supply chains by operating large, secure on-port warehousing facilities, both open and covered. Port Taranaki is working collaboratively with the company to enable this.

Through the service, exporters and importers now have the ability to streamline operations by utilising an on-wharf operation that has both NZ Customs and MPI (Ministry for Primary Industries) accreditation. With packing capacity now on the wharf, containers can be filled to their maximum weight capacity and not their maximum road weight limit.

Cargo can be consolidated, wrapped and secured in preparation for shipping. This in turn reduces the cost of container storage and detention charges by having containers de-vanned and delivered in a manner that is beneficial for the client.

WestPack can even help to arrange shipment and take care of all documentation, insurance and Customs requirements using a variety

of specialist service providers that have experience in the movement of all types of cargoes, from hazardous materials and timber packs to oil well equipment.

It can supply onshore logistics to cater for a customer’s total needs, including provision of storage, managed warehousing, computerised stock inventories, logistics services, labour and equipment supply.

Covered and open storage operations can be provided, and an extensive storage and lay down area is also available on the five hectare reclamation situated on the eastern side of Port Taranaki’s harbour. The companies behind WestPack have a long involvement in both onshore and offshore drilling and extensive experience in all facets of cargo care related to the oil and gas exploration industry.

• Dedicated and experienced warehouse personnel offering a 24 hour service • Latest equipment for product care • Warehousing to food grade standards available • Logistics and distribution • Steam cleaning and fumigation.

Proud to be Port Taranaki’s preferred fuel supplier.

In March 2013, Methanex Corporation announced its plans to increase its operational capacity at its New Zealand operations by 700,000 tonnes to reach 2.2 million tonnes by the end of 2013.

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The company has also secured a new natural gas supply agreement, which will enable the restart of the methanol plant at its Waitara Valley site by late in 2013, adding 500,000 tonnes of production per year. In addition, Methanex will add capacity at its Motunui site by increasing distillation to add another 200,000 tonnes annually.

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CNT #71 Pages 1-60.indd 49

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Oil & Gas | Port Taranaki

Civic accountability Chaudhari describes Port Taranaki as an active corporate citizen. “We sponsor the Tenderlink Taranaki Rugby Team as it has strong links with the community. We are also one of the founding sponsors of Puke Ariki and we sponsor several waterborne events and activities.

“We are a member of PEPANZ and we dive into a number of oil and gas organisations, activities and forums. These links with our community are very important.”

The business also sponsors the Taranaki Chamber of Commerce and has provided judges for the business awards for the past seven years. Port Taranaki entered the awards twice in the last 10 years and received the supreme business award in both 2002 and 2008.

It’s hard to better what is already thriving, robust and comprehensive, but expansion is on the horizon and Port Taranaki is committed to growth and evolution in the coming years.

“We purchased 15 hectares of land next to us which is the biggest land investment for Port Taranaki in years,” Chaudhari reveals.

This expansion opportunity will no doubt pay dividends for the organisation, but Chaudhari says it is the flow on effect of the business’ success that is particularly pleasing.

“Users of Port Taranaki are responsible for employing up to 30 percent of the working population of Taranaki, either directly or indirectly, as per a recent report published by Business and Economic Research Limited (BERL).

“Being 100 percent owned by the people of Taranaki means that, of course, we have the ultimate vested interest in the port doing well. If it makes good profit, the demands on local ratepayers reduce. This year, we have a zero rates increase from the Taranaki Regional Council.”

In short, what happens at Port Taranaki is a major influence on business activity and economic wellbeing in the region and industrial fluctuations aside, the port is destined for success in perpetuity thanks to innovation, strategy and old-fashioned hard work.

“Our focus for some time has been to look for property alongside the port. Many ports like us find it very difficult to secure land quayside as most of it is already in use and reclaiming land is a very expensive process. We were fortunate that we were able to make the investment when the power station next door came up for sale.”

Transport providers and business partners to Port Taranaki for over 140 years On Wharf: Storage Logistics Management Container Loading and Unloading MAF Approved Transitional Facility • Ships Agencies • Customs Agencies • Container Transport Phone: 06-7559990 E.mail: transport@hookers.co.nz

Port Taranaki facilities

Blyde Terminal

Moturoa Wharf

Blyde Terminal is an integrated cargo handling facility based around a terminal operation on the Blyde complex. It caters for Port Taranaki’s container trade as well as conventionally handled general and refrigerated cargoes and reflects the growth the port is enjoying as a major point of export for New Zealand dairy products.

Moturoa Wharf is generally used for dry bulk cargoes. It is serviced by road and rail and features an 18,000 tonne dry storage facility.

There are two shipping berths available on Moturoa Wharf, the largest of which is 196 metres with a maximum draft of 12.5 metres. Bunkering facilities have been established on Moturoa for vessels servicing offshore oil and gas production operations.

Newton King Tanker Terminal Newton King Tanker Terminal serves the petrochemical industry, a major contributor to the Taranaki economy. Berths on both sides of the wharf are equipped with sophisticated monitoring, safety and fire fighting systems, which work together to provide a modern, safe and efficient tanker terminal.

This wharf handles a wide range of petrochemical products and bulk liquids including crude oils, liquefied petroleum gas and methanol. These products are piped from onshore and offshore sites throughout the region before being pumped to dedicated load out facilities.

Port Taranaki’s unwavering commitment to safety is demonstrated through its high achieving status in safety audits, which regularly class the facility in the top 10 percent worldwide for safety standards.

Blyde Wharf has an overall length of 420 metres and features two major berths, each with a maximum vessel capacity of 225 metres. A third berth is generally used by vessels servicing offshore oil and gas production operations.

Bunkering facilities have been established on Blyde 3 with fresh water and diesel oil bunkers available. The wharf also offers heavy lift capabilities.

Major features of Blyde Terminal include wharf side cold storage, 30,000 tonnes of dry storage and significant container storage. The terminal also offers extensive lay down areas, computer-based tracking systems and full container depot services.

A 4,500 tonne capacity cold store is situated opposite Blyde No1 berth. A large dry store adjacent to the berths can accommodate 24,000 tonnes of milk powder or other dry dairy produce and any other dry cargoes that are compatible with milk powder.

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Oil & Gas | Port Taranaki

Dry bulk cargoes Dry bulk cargoes are generally handled on Moturoa Wharf. Originally developed to hold Taranaki manufactured bulk urea, there is an 18,000 tonne capacity fertiliser store adjacent to the wharf, which is capable of modification for the aggregation of other products. Adjacent to this facility is an area available for the stockpiling of bulk cargoes.

Road transport and rail have direct access to this storage and load out facility, and there is extensive storage space at the base of Moturoa Wharf for the assembly of considerable tonnages of bulk goods Cold and dry storage Cold storage facilities are located adjacent to Blyde No 1 berth. This enables product to be simultaneously handled across the wharves and to or from road/rail networks.

The cold store comprises three rooms with a total storage capacity of more than 19,000 cubic meters. The rooms are independently controlled and capable of maintaining operating temperatures down to minus 25 degrees centigrade.

The dry store can hold up to 24,000 tonnes of product and the cold store 4,500 tonnes.

Both the dry store and the cold store feature areas (ELAs), which permit the loading and unloading of both rail wagons and trucks in all weathers.

Plant and equipment Port Taranaki has modern plant and equipment capable of servicing all customer needs.

Equipment at Blyde Terminal includes two state of the art mobile cranes. These cranes primarily handle container cargo but are capable of a wide variety of other tasks.

The port also operates a crane with a lifting capacity of 50 tonnes, which is primarily used for offshore operating.

Container handling equipment includes reach stackers, which are capable of stacking containers five high. Container operation and administration is run through the port’s Navis N4 computer system.

Other facilities Another special feature of Port Taranaki is its “heavy lift” expertise. Port Taranaki has sophisticated engineering infrastructure, which evolved primarily as a result of the development and proliferation of the region’s oil and gas industries.

As the petrochemical industries grew, many oversized and heavy cargoes were imported and exported through Port Taranaki.

Specialist knowhow and facilities are available through Port Taranaki for the handling of extra heavy lifts. There is a computer-based twin platform weighbridge on site and a variety of hoppers for the loading onto trucks and rail wagons of imported goods such as fertilizers and grains.

Port Taranaki PO Box 348 New Plymouth 4340 T (06) 751 0200 www.porttaranaki.co.nz

— Advertising Feature

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Call us today: (06) 754 7522 www.qtransport.co.nz www.centraltoday.co.nz May/June 2013 | 51

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Oil & Gas | PEPANZ

The voice of the petroleum industry When you represent the interests of businesses who are participating in a major New Zealand industry, your finger’s got to be firmly on the pulse.

PEPANZ, more formally known as the Petroleum Exploration and Production Association of New Zealand, is both the finger and the pulse.

What this means is PEPANZ is at the heart of an increasingly progressive environment.

Established in 1972, it is the national body representing the oil and gas exploration and production industry.

Membership PEPANZ’S chief executive officer, David Robinson describes PEPANZ as “the voice of the Petroleum industry in New Zealand,” and it’s an apt summation.

PEPANZ was set up to represent private sector companies, which hold petroleum exploration and mining permits, as well as service companies and individuals working in the industry.

- CEO, David Robinson

“

Engaging with communities is also a priority for the oil and gas industry as a whole. Engaging communities is about earning a social licence to operate, with the goal of becoming part of the community you operate in

”

Its membership base is made up of an estimated 95 percent of petroleum producers in New Zealand. In addition, PEPANZ represents more than 30 associate member companies that provide a wide range of goods and services to the industry.

“We focus on creating an environment for the success of members and encourage a mature conversation around New Zealand’s energy future,” David explains.

Key principles PEPANZ believes that by developing and growing New Zealand’s oil and gas industry, New Zealand’s future will be more greatly enriched. Given the flow on effects the oil and gas industry has in broader New Zealand markets, PEPANZ's belief resonates with conviction.

The association operates with very strong values in mind - industry leadership, industry advocacy and engaging communities. “We advocate for the interests of our members by representing them in central and local government processes and work with the government to ensure the interests of our members are advocated for in regulation, policy development and legislation,” he says.

“Engaging with communities is also a priority for the oil and gas industry as a whole. Engaging communities is about earning a social licence to operate, with the

• • • • • • • • •

Innovative Designs Cost effective Solutions Practical Advice Resource Consent Expert Witness Environmental Performance Spaces Industrial Vibration

goal of becoming part of the community you operate in.”

When it comes to industry directive and the environment David says it’s not one or the other.

“We do not see the situation as a tradeoff – instead we believe you can have both a pristine environment and a thriving oil and gas industry – and this is what we have proven in Taranaki.

“Overall it’s a case of industry doing its job very well, ensuring our environmental record is maintained, minimising impacts on localised communities and engaging widely to explain what is involved with oil and gas exploration and how we manage the risks.”

Taranaki exploration The pace will certainly not dissipate for the industry in 2013-2014 and David confirms that this coming year will be a busy one.

“Three offshore rigs have been contracted for programmes in the Canterbury and Taranaki basins. We also have a number of rigs working onshore to increase production of both oil and gas.

“There is also exploration on the east coast where there are known hydrocarbon systems, but no commercial discoveries yet. A substantial resource on the east coast could deliver significant economic benefits to the region and New Zealand.”

New Plymouth Office: Damian Ellerton Phone: 06 769 56 39 Mob: 021 473 969 E: damian@marshallday.co.nz

marshallday.com

Auckland, Hamilton, Christchurch, New Plymouth, Wellington - Adelaide - Melbourne - Sydney - China - Europe

52 | May/June 2013 www.centraltoday.co.nz

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Oil & Gas | PEPANZ

Upcoming work

Noble Bob Douglas

Kan Tan IV

Anadarko has contracted the brand new deep-water drillship, Noble Bob Douglas, to drill up to three exploration wells in the Taranaki basin and offshore Canterbury basin. It is being built in 2013 and has accommodation for 210 people. The Noble Bob Douglas can operate in a depth of up to 3048m and its drilling depth capability is up to 12,192m.

This semi-submersible rig has been contracted

by OMV to drill its Matuku prospect in the third quarter of 2013. It has also been contracted by AWE to drill two wells in the Tui field in 2013-2014. The Kan Tan IV is operated

by Frigstad Offshore and owned by Sinopec. It was built in 1983 and is currently undergoing a rebuild. The Kan Tan IV can operate in a depth of up to 600m, has a drilling depth capability of 7,620m and has accommodation for 100 people.

ENSCO 107 OMV has also contracted the ENSCO 107 jack-up rig to undertake the drilling of multiple wells in the Maari field. It is expected to arrive late 2013 and to be in Taranaki waters for approximately nine months. The ENSCO 107 can operate in a depth of 107137m and has accommodation for 112 people.

It was built in 2006 and has a drilling depth capability of 9144m.

Future moves The introduction of new legislation in the industry, along with regulatory changes and the emergence of new players, permits and technologies, has equated to both milestones and challenges for oil and gas companies.

“The biggest challenge now and into the future for the oil and gas industry is to get out and about, up and down the country, providing information and facts about the benefits and the risks of the industry to communities,” David says.

“The industry has operated solely in Taranaki for more than 100 years now with new permits in areas outside of Taranaki awarded; we need to continue to build trust with communities who will be new to the oil and gas industry.”

PEPANZ PO Box 5227 Wellington T (04) 494 8970 E david.robinson@pepanz.com www.pepanz.com

— Advertising Feature

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Initiatives | Brandmaster

Are you getting the right attention A Brandmaster display unit is, to put it mildly, a bit of an attention seeker, by name and by nature. Ok, it’s a major attention seeker and its favorite past time is to be looked at by everyone – in a good way that is.

In fact, its very existence revolves around being noticed and catching the wandering eye of passers by. A Brandmaster display unit is the savvy innovation of an entrepreneur who knew exactly what most sales markets were craving for when it came to displaying their internal and external signage.

It’s an indisputable fact that gaps in the market are best filled by those who not only notice them, but are affected by them themselves and thus crave and pursue a remedy or smart fix.

This level of awareness provides a very strategic and valuable sense of direction and John Friis, the owner and operator of the very successful Brandmaster, is true testament to that fact.

A bit of an inventor Friis is a man that likes to make a difference and very creatively so. But not only does he like to develop innovative concepts, he does it so well he creates world firsts.

His journey with Brandmaster, a business that has progressively extended its scope and reach across New Zealand and into Australia, has been an interesting one.

“I was actually involved in the real estate industry when I came up with my original display unit. I was aware of the fact that there wasn’t the right signage for real estate agents to use when they were running open homes, so I came up with this concept out of necessity more than anything else. I’m a bit of an inventor I guess,” Friis quips.

The conceptual roots for what Brandmaster is today were planted during this time in the 1990s. The signage designed by Friis throughout this period was sold principally for the real estate industry before he sold his first display unit business in 2000. But Friis’ departure from this niche was short lived and it wasn’t long before he was exploring further display unit opportunities.

About Brandmaster

• Superior display aesthetics

Brandmaster is a dynamic new development in designer sign and poster display hardware. For a cost effective, durable and flexible display solution; Brandmaster will tick all the boxes and more.

• Exceptional cost effective message exchange

• Exclusive Australian and New Zealand manufacture • International ISO9002 accreditation, your guarantee of quality • High impact ultra strong UV stabilised materials

• Independent frame accepts any sign or poster substrate • Standard display frame colours available, textured satin black, silver, red, blue, yellow and green • Available to order in corporate colours with logo brand • Frame accepts both A2 metric and USA/ UK imperial equivalent • Worldwide shipping facilities

• All brandmaster components are fully recyclable

• International distributor opportunities available

• Two year component warranty against breakage under normal use conditions

• Multi indoor / outdoor applications available.

“In 2005 I revisited the concept and worked towards a design that would be developed through a modular, injection molded frame. What I came up with is what we have today – the extremely versatile Brandmaster display unit that is the only one of its kind in the world.”

And not only is Friis’ product incredibly unique, it is also very economical. In short, it’s got all the redeeming qualities its clients could hope for. “When I started researching products from a similar category, it was clear that our product was one quarter of the price of a steel equivalent,” he reveals.

<

Brandmaster the ulimate pavement presenter!

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Initiatives | Brandmaster

Display dimensions applicable to all models • The Brandmaster display unit allows for an A2 image area. The sign or message slips easily into the display housing at the top of the unit, which will accommodate any substrate up to 4mm thick • Brandmaster’s multifunction double rebate frame has been designed to except both metric A2 and USA/UK (A2) Imperial equivalent • A2: 420mm X 600mm

Models

Personality plus

All Terrain Standard Display Model AT 800

Like their maker, Brandmaster display units have personality plus. Businesses which use the units can enhance and amplify their brand’s image with customised colours and personalised brand embossing on a frame at the time of manufacture.

You can select from a range of dynamic visual impact display frames with contrasting satin black support components.

- Freestanding 800mm high / 32” - All terrain modulated system - Six designer colour frames - Panel size 420x600mm / 16.5”x23.6” All Terrain Extender Model – AT 1500 You can select from a range of dynamic visual impact display frames with contrasting satin black support components.

All terrain extender displays are ideal when height is paramount.

- Freestanding 1500mm high / 60” - All terrain modulated system - Six designer colour frames - Panel size 420x600mm / 16.5”x23.6” In-Ground Standard Model – IG 800 Select from a range of dynamic visual impact display frames with contrasting satin black support components.

- Freestanding 800mm high / 32” - In ground modulated system - Six designer colour frames - Panel size 420x600mm / 16.5”x23.6” In-Ground Extender Model – IG 1500 Select from a range of dynamic visual impact display frames with contrasting satin black support components. In ground extender displays are ideal when height is paramount.

- Freestanding 1500mm high / 60” - In ground modulated system - Six designer colour frames - Panel size 420x600mm / 16.5”x23.6”

“Unlike other point of sale display units, the Brandmaster models offer the opportunity for retailers, franchisees and corporates to colourcode the display systems to match their brand colours or product range,” Friis explains.

“A further added benefit is Brandmaster’s ability to emboss logos, product brands or something similar in the framework of the unit itself.”

The number of display units sold to date by the business, which is in the vicinity of 7000, is testament to the fact that key industries, including real estate and retail, can’t get enough of what the business has to offer.

Brandmaster is now also flexing its wholesale arm, meaning the product is not only extremely good looking, but it comes at an even more competitive price.

“About 18 months ago we decided to start supplying direct to the end user and while we still do sell our units to the sign industry at a standardised price, we are pleased we have been able to standardise the price also for clients who want to buy direct from us, instead of through another signage company.”

At the same time the business developed its wholesale identity, Friis says he also ventured offshore to our Australian counterpart to see what the potential was for the product in an export capacity. In short, Brandmaster was a commercial favorite.

“When I attended a conference in Australia about 18 months ago, everybody loved the product and it was extremely well received.

I was explaining about the durability of the Brandmaster display unit and one guy had us on and asked if he could test it out. He threw it at the ceiling… and it didn’t break,” Friis chuckles proudly.

• USA/UK Imperial A2 equivalent: 16-1/2 inches X 23-3/8 inches.

Loyalty The relationship between Brandmaster and its clients is based on loyalty and trust. Friis says the durability of the display unit has earned the business a strong reputation that precedes it and a lot of Brandmaster’s business is repeat or referral.

“Effectively we have two types of customers – those who come and buy something from us as a one off and then don’t come back for some time until they may need to purchase another, and those who buy units regularly.”

It’s somewhat ironic, one could say, that Brandmaster’s product is so good, so reliable and so sustainable, that the business potentially loses sales. But what it loses in repeat sales, it gains in reputation, which is far more important because it is key to having a sustainable business.

“We are really committed to looking after our customers and although we have never had any problems with our product, we are committed to fixing any small issues. We work hard to foster a good company and a good culture.”

In addition to its strong relationship with its customers, Friis says Brandmaster has also benefited exponentially from its manufacturing partnership. “Our manufacturing company is like us, innovative and committed and they have been very much behind us every step of the way.

“They have worked very closely with us to refine our product and have the best tools available to develop our product.”

True to the old saying, ‘if it ain’t broke, don’t fix it’, Friis says he has not yet looked at modifying his perfected prototype, but concedes there may be further possibilities for diversification.

And if Friis’ creative ambition is anything to go by, there’s sure to be some further creativity on the horizon.

Features and benefits applicable to all models • Flexible • Dual indoor / outdoor applications • For quick message exchange simply slide the old sign out and the new one in • Supports any substrate up 4mm or clear acrylic windows for poster displays • Robust • Constructed from ultra strong UV stabilised HIPS • Designer frames eliminate sign droop and distortion • With water fillable bases holding up to 11kgs or 200mm spikes - these displays aren’t going anywhere!

• Safer for high traffic areas with lightweight construction, compact profiles and a minimal floor space footprint • Custom colours and embossing • Designer colour manufacture is available, including brand embossing of product - great for retail chains and corporates where colour and brand identification are a required feature • Standard colours • Quality manufacturing.

Brandmaster 45 Redwood Lane RD1 Tauranga T (07) 543 5080 E info@visitbrandmaster.com www.visitbrandmaster.com — Advertising Feature

Brandmaster, a dynamic new development in designer sign and poster display hardware.

For a cost effective, durable and flexible display solution.

Enhance your brand’s image with customised colours and personalised brand embossing on frame at point of manufacture.

Phone: 07 543 4080 Fax: 07 543 5080 Email: info@visitbrandmaster.com

Signs Holders & Poster Displays

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Goods & Services | Stay & Play Rotorua and Lakeland Queen

The place to

stay and play

There is something just a little bit special about Rotorua. A thriving community which has built a reputation for hospitality and friendly people over many generations, Rotorua has that rare mix of people and place.

It’s the place where you can experience a veritable melting pot of natural wonders and the people are those which make that experience unforgettable.

The popular website www.rotorua.co.nz is a great tool to navigate the wonders that make Rotorua all it is. Created for and funded by local businesses, the site is like a free preview into the region’s shopping and dining options; things to do and places to stay, upcoming events, conference opportunities and special deals, so you can discover why Rotorua is such a popular place to stay and play.

If you plan to travel around New Zealand you’ll find everything you’re looking for in and around Rotorua and it’s just a short drive away from Hobbiton. Accommodation choices are varied and you can select from hotels, motels, apartments, B&Bs, backpackers, holiday parks or treat yourself in a luxury lodge.

There’s no limit to opportunities for things to see and do. Rotorua has world class attractions offering geothermal wonders and uniquely New Zealand Maori cultural experiences. All this is set in a natural paradise of lakes, forests, mountains and rolling green farmland.

Whether you enjoy mountain biking, fishing, golfing, skiing or simply some pampering at a luxury spa, Rotorua is the gateway to your New Zealand experience.

A short drive south from Auckland, or direct flight from Sydney will get you to Rotorua within three hours. Or if you are travelling by cruise ship you can experience Rotorua easily from the Port of Tauranga.

Stay and Play Rotorua E kay@rotorua.co.nz www.rotorua.co.nz (owned and operated by Stay and Play NZ Tourism Connections) — Advertising Feature

e b a Wannous? fam h with c n u l Have ueen the Q

The lady of the lake The Lakeland Queen is Rotorua’s resident paddle steamer; a grand old beauty much like what you would see on the Mississippi River in the United States.

The only stern-driven paddle vessel in New Zealand, the Lakeland Queen is an iconic Rotorua attraction and one of the best ways to experience Lake Rotorua, catering for up to 200 guests for a seated breakfast, lunch or dinner, or 300 guests for a cocktail style function.

The options available include one of the many daily scheduled cruises, exclusive use of the upper or lower deck for a scheduled cruise, or to charter the entire vessel for the ultimate corporate, incentive or wedding experience.

There is no better way to experience Rotorua than to wine, dine and be entertained on the magical and historical waters of Lake Rotorua, with Mokoia Island as the scenic backdrop.

www.lakelandqueen.com

Lunch sailing daily.

Lunch with the Queen promises to be an unforgettable event of culture & grace aboard the Lakeland Queen paddle boat Main phone: 07 348 0265 Freephone: 0800 572 784 Fax: 07 348 0267 E: info@lakelandqueen.com

The Lakeland Queen can help make your wedding a memorable occasion; you can get married on the boat or Mokoia Island. An experienced team can cater for your special occasion, or make arrangements for any of the unique adventure or team building activities at the Agrodome.

Try the Lakeland Queen today for your next corporate or incentive event – the team will make sure it’s easy and flexible for you, and most importantly a memorable experience for your customers.

Breakfast Cruise Time: 8.00am - 9.00am Complement the sunrise with a one hour breakfast cruise and delicious breakfast buffet while taking in the vista of Lake Rotorua and its beautiful surrounding city.

Lunch Cruise Time: 1.00pm - 2.00pm Take a relaxing lunch break onboard the Lakeland Queen in this one hour lunch cruise. Enjoy the buffet selection, a nice glass of something refreshing and the changing vistas as you cruise past internationally renowned landmarks and our unique thermal wonderland.

Children’s meals, a two-hour a la carte option and ‘Coffee Cruise Only’ tickets are available as well.

Dinner Cruise Time: 7.00pm - 9.00pm Saturday nights.

Ask about the themed nights with entertainment. As the sun sets you can relax, wine, dine and be entertained aboard the Lakeland Queen on a two hour dinner cruise. Enjoy the traditional flavoured dinner buffet and see the sights and city lights from a new perspective.

Lakeland Queen Memorial Drive Rotorua Lakefront Rotorua T (07) 348 0265 E info@lakelandqueen.com www.lakelandqueen.com — Advertising Feature

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Hospitality | Chim Choo Ree

Where you dine

Sample

menu

with a smile

Entrée Beef Carpaccio with beetroot, horseradish and puffed rice $19

A fun, friendly and informal place to be Hamilton’s best kept secret, Chim Choo Ree, indulges your taste buds with delicious cuisine in a small but perfectly formed setting.

Thai fish salad with pickled cucumber, peanuts and dill $19 Canadian scallops with cauliflower, caper raisin vinaigrette and bacon $19 Confit pork belly with kimchi, nashi and mustard $19

Mains Coffee rolled venison with beetroot, chard and chocolate rice bubbles $36 Wild mushroom risotto with porcini and parmesan crust $34 Roast Hapuka with sweetcorn, chorizo and squid ink risotto $36

Opened in April 2009 by owners, Cameron Farmilo, Bardo Asthon and Morgan Glass, Chim Choo Ree quickly cemented itself as a top restaurant in Cuisine magazine’s list of the top 50 restaurants in New Zealand.

“We opened in the middle of the recession, so it was tough going for the first year.

However, making Cuisine Magazine’s Top 50 Restaurants in 2011 was great for us,” Cameron says.

Cameron and his co-owners wanted a restaurant that would endure through commitment to quality, while remaining fun and casual. They are all mindful of the role food plays within our lives and with this in mind, Chim Choo Ree aims to restore and excite you by offering great food and wine.

“Our aim when we opened was to create a fun and lively atmosphere so that people can enjoy themselves when eating. We chose to create an atmosphere that suits us and serve the food we enjoy in an environment that reflects our personalities.”

So soak up the atmosphere in Chim Choo Ree’s dining room with its dark wooden tables and chairs, along with the unique art displayed on the walls. The tables are bare, but none of this is to suggest this is your typical boring restaurant setting because it simply isn’t - the place oozes cheerful atmosphere. The reason for the good cheer is down to the food that’s on offer.

The menu is not large, but there is plenty to suit any personal tastes. It is simple six entrées, six mains and six desserts, nothing too fancy and complex, but each is intelligently designed well executed. There is also a five course tasting menu and light bar snacks on offer, such as spiced nuts and anchovy toast – perfect while waiting for your meal.

Lamb rump shoulder with carrot, truffled peas and sardelaise $36

Dessert Chocolate tofu with roast white chocolate and miso $14

A casual glance at the entrée menu reveals a Thai fish salad and a confit pork belly while the mains include a lamb rump shoulder with a tasty herb crust, accompanied by a sweet carrot puree. While meat is evident within the menu, there is also a selection of fish along with vegetarian options. Other sought after dishes include the coffee rolled venison or wild mushroom risotto.

Gingerbread ice-cream sandwich with rhubarb and caramel $14 Rum and pineapple granita with vanilla ice-cream $8

The dessert menu is full of sweet delights with a gingerbread ice cream sandwich – reminiscent of a childhood delight and a rum and pineapple granita delivering a touch of grown up pleasure.

When asking Farmilo about the style of the menu he replies, “I always have trouble with this question; it could be modern European with some South East Asian influences, or it could be modern New Zealand cuisine - I don’t like to put a label on it”.

Supporting the high food standards is a service ethic that demands knowledge, skill and genuine warmth from the wait staff.

Friendly and attentive, but not intrusive service is the experience offered at Chim Choo Ree. Customers receive a consistent service style in a relaxed environment. Co-owner Bardo Ashton is regularly seen behind the bar, providing advice on a short but appealing

Hours Tuesday to Saturday – 4.30pm till late Bookings essential wine list, or drawing your attention to the collection of single-malt whiskies and other spirits.

Chim Choo Ree offers a truly enjoyable dinning experience with its friendly service and commitment to fresh food. The menu is simple and appealing and the food is made from scratch and with passion.

Chim Choo Ree 244 Victoria Street Hamilton T (07) 839 4329 E: Chimchooree.hamilton@gmail.com www.chimchooree.co.nz — Advertising Feature

Award winning ways • Cuisine NZ restaurant of the year 2012 Finalist (4 stars) • Cuisine NZ restaurant of the year 2011 Finalist (4 and a half stars) • Beef and lamb excellence awards 2012 & 2013.

Great Wine, Great Fun, Great Value • • •

Mad about good wine, whatever the price.

17 years+ Industry experience Always looking for value in every wine we sell, giving you the best deal possible 955 Victoria Street | Phone 07 839 3139 Email wine@primovino.co.nz

www.primovino.co.nz www.centraltoday.co.nz May/June 2013 | 57

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And now we’ve improved our site to make things even better to ensure you get quality applicants, not dozens of unauthorised overseas applicants that you can’t pronounce.

You can either buy 1 ad (for 1 month) for $89 or unlimited ads for 12 months for $595+gst 100% money back guarantee if you don’t think it’s the best money you’ve spent all year PLUS we’ll give you another 12 months free

You can include your company profile next to your ad so applicants can see why they want to work there – once again, other companies charge for this.

The launch site for every Kiwi career

Company Profile

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Free access to search CVs – other companies charge thousands for this.

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Here’s 4 reasons why you should use the best NZ owned and operated job site

Unlimited Access

Use the most cost effective and easiest job site in NZ. We were proudly a NetGuide finalist, and for good reason.

OR PHONE 0800 4 TODAY (0800 486 329) Kiwi Owned

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MYJOBSPACE.CO.NZ | 0800 486 329 | 85 PICTON AVE RICCARTON, CHRISTCHURCH, NEW ZEALAND 8011

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