Transport & Motoring | George Stocks
The best automotive brands at hand
Established in Wellington in 1932, George Stock & Company Ltd (“Stocks”) has not only survived, but thrived in an industry traditionally known for its intensely competitive nature, both locally and globally.
In a move to stay ahead of the game, the company is setting up a working equipment showroom, which will be ready by February, where clients can see for themselves what the company offers and the benefit of using its services.
reinvigoration. If 80 years in business is any measure of success, the Stocks story certainly is one.
There’s always something new going on in the business which has its head office in Mount Wellington, managing director A privately owned importing and distribution Bill Strand explains. “We are in the process company servicing the New Zealand of setting up a fully functional equipment automotive industry, Stocks is New Zealand’s showroom which will be ready by February. leading importer and distributor of automotive This will enable us to demonstrate garage workshop and tyre shop equipment and equipment like wheel alignment machines, a principal importer and distributor of tyre changers and hoists,” he says. automotive parts, accessories and tyre “Another exciting thing happening with us repair products. at the moment is that we are expanding our Australian operation. The business, Corghi Automotive evolution Equipment (Aust) Pty Ltd will be renamed Stocks Automotive (Aust) Pty Ltd, and the Much like the automotive industry itself, world leading Hunter wheel aligners and top Stocks operates under a principle of constant of the range wheel balancers will be added to the range. “The New Zealand company already represent Hunter and Corghi, we will be duplicating these brands over there.”
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Stocks already has a head office in Sydney and is in the process of setting up branches in Melbourne and Brisbane. Fellow director, Brian Foley, who dedicates a great deal of his day working on the Australian operation says “We have appointed a highly experienced general manager, Phil Goodwin, to oversee the operation and he has previous management experience with Beissbarth and more recently with Hunter. I am very excited about the growth potential in Australia.” An extra nine to 10 staff will be hired for the Australian operation.
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They are also looking forward to attending the Australian Automotive Aftermarket Association (AAAA) show at Darling Harbour, Sydney from April 11 to 13, and will be displaying a wide range of Hunter and Corghi products on their stand.
Stocking the best in the business Stocks is an agency company and has spent decades securing the best automotive brands in each sector of its business. Stocks is a leading supplier of automotive workshop equipment and markets great brands such as: • Hunter wheel aligners from the USA • Corghi wheel balancers and tyre changers from Italy • Leading brands of hoists such as Rotary, Stenhoj, RAV and JIG. The parts division specialise in suspension and cooling products representing great brands such as: • KYB shock absorbers, mainly from Japan • King Springs from Australia • H&R springs from Germany • Koni shock absorbers from Holland and America • Superpro polyurethane bushes from Australia • Gates moulded radiator hoses • Roulunds fan belts. The range is backed up by Stocks’ own electronic catalogue that is developed and maintained by the company. The Tyre Repair division has the world leading brands of: • The German Rema Tip Top repair materials • Kuani air impact guns • Masada bottle jacks • And much more.
64 December 2012/January 2013 www.aucklandtoday.net.nz
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