Rise Magazine 2022

iseurope.org

The official magazine of ISE 2022.

Click here to register for ISE 2022

¡Hola Barcelona! > Your guide to the leading event for the global AV community > Market insights and analysis > Register for free – see page 54

ISE is a joint venture partnership of

Presenting Show Partner

Fira de Barcelona Gran Vía 10-13 May 2022

00

Text Here

We’ve really missed you and we think the feeling is mutual

We are all great at online meetings.

But we love face-to-face conversations.

Meet us at ISE 2022.

FIRA Barcelona, Gran Vía, 10-13 May 2022 Sennheiser, stand 3C600

Contents

3

Contents ISE 2022 Welcome

05 Integrated Systems Europe Managing Director Mike Blackman shares his excitement ahead of the first full ISE show in Barcelona 06 David Labuskes, AVIXA CEO, looks ahead to the innovation and educational opportunities on offer at ISE 2022 07 Daryl Friedman, Global President & CEO at CEDIA, outlines the association’s plans for the show

Introducing ISE 2022

09 Voices of ISE A selection of exhibitors share their thoughts on ISE 2022 10 Show floorplan Navigate your way around our new home, the Fira de Barcelona Gran Vía

Follow ISE 2022 /integratedsystemseurope /ise_show www.iseurope.org/linkedin @ISE_Show /integratedsystemseurope

Insights

At the Show

14 Solutions We take a look at six key verticals served by ISE to find out how AV technology is being used to innovate and create exceptional experiences 20 Themes of ISE Our ISE 2022 conference chairs discuss the biggest trends and major changes in the fields of live events, digital signage, control rooms, smart building, smart workplace, education and superyachts 22 Association overview: AVIXA Sean Wargo, Senior Director of Market Intelligence at AVIXA, details the latest research into end-user demand across the industry 24 Association overview: CEDIA Chair Rob Sutherland discusses the association’s professional development programme and other activities taking place at ISE 2022 26 KNX: become an expert Casto Cañavate, Marketing Manager at Presenting Show Partner KNX, highlights how the worldwide standard for home and building control automation can bring flexibility, personalisation and simplicity to all kinds of projects 28 Next-gen talent The AV industry is facing a skills crisis but, with the support of AVIXA, CEDIA and ISE, it’s fighting back

32 IOT Solutions World Congress 33 Live demo areas, networking lounges and start-up zones 34 AVIXA events and training 36 CEDIA education sessions 38 Barcelona and Catalonia pavilions, Discovery Zone 39 AV Experience Zone, ISE Sound Xperience 40 Inavation Awards, Stand Design Awards 41 Viewpoints Thoughts on the hybrid workplace from Jabra and Shure, two ISE Platinum Sponsors 42 New technology A selection of new products and solutions that will be on show at ISE 2022 44 Travel to ISE Plan your trip with everything you need to get to the Fira in May 46 Conferences Find out more about the five-day conference programme taking place at ISE 2022 48 Conference speaker profiles Some of the internationally recognised experts speaking at ISE 2022 50 Exhibitor listing A complete list of companies exhibiting at ISE 2022 53 ISE sponsors Our show supporters 54 Free registration Use our special RISE magazine code to register for ISE 2022 free of charge

Editorial Paddy Baker, Jo Ruddock Contributors Adrian Pennington, David Val Cover Shutterstock/marchello74 Photography Maarten Schuth & Team, Shutterstock Copyright © 2022, Integrated Systems Events. All rights reserved.

T h e ve r y b e st v i d e o p ro ce ss i n g , ma de ea sy ISE 2022 I Booth 3Q400 www.analogway.com

info@analogway.com

What’s on

Design Dan Pearce (Wallop Design) Production Dean Cook (The Magazine Production Company) Senior Director of Sales & Marketing Michael Freter Publisher Integrated Systems Events LLC, 11242 Waples Mill Road, Suite 200, Fairfax, VA 22030, USA

The New HyperDeck Studio

Get broadcast quality H.264, ProRes and DNx files recorded to SD cards or SSD media!

HyperDeck Studio lets you record broadcast quality video files directly onto SD cards and SSD media! The new redesigned HyperDeck Studios feature modern design with more codecs and quieter cooling.

All models now support recording to H.264, Apple ProRes or DNxHD files with either PCM or AAC audio. For ISO recording, there’s even built in timecode and reference generators for syncing multiple units!

Popular ProRes, DNx, H.264 and H.265 Files!

Elegantly Designed Professional Broadcast Deck

Advanced Broadcast Connections!

The new HyperDeck Studio models have been totally redesigned with dozens of new features! The Pro models feature a machined metal search dial with increased mass and a soft rubber surface that feels nice to the touch. Plus the search dial features an active clutch, just like a traditional broadcast deck!

With dual media slots, you can change cards without interrupting recording!

Depending on the model HyperDeck Studio features a wide range of video and audio connections such as 3G-SDI, 6G-SDI or 12G-SDI. All models include HDMI for connecting to televisions and projectors. There’s even a dedicated SDI monitoring output on the Pro and Plus models with on screen status.

The 4K model has 10G Ethernet for extremely fast network file copying!

Record to External USB-C Media Disks

HyperDeck Studio HD Mini ..................................... 479€ HyperDeck Studio HD Plus ...................................... 659€ HyperDeck Studio HD Pro........................................949€ HyperDeck Studio 4K Pro ........................................1419€

If recording to other types of media is required, the USB-C expansion port lets you plug in an external flash disk for recording. USB-C flash disks have unlimited capacity because they can be physically larger than an SD card or SSD. Just move the disk over to a computer and instantly start editing!

There are also menus for managing external disks on the built in LCD.

HyperDeck supports the most popular codecs in use today! All models include DNx and ProRes file formats. However all models also include H.264 in quality up to 10 bit 4:2:2 when recording in NTSC, PAL, 720p, 1080p and true 1080i interlaced formats. While the 4K model adds H.265 when recording in Ultra HD. The Plus and Pro models have ProRes 4444 for fill and key playback!

Learn more at www.blackmagicdesign.com/nl SRP is exclusive of VAT.

Welcome: Integrated Systems Events

5

It’s great to be back Welcome to RISE magazine – your guide to making the most of your visit to ISE 2022.

By Mike Blackman, Managing Director, Integrated Systems Events

The industry that comes to the Fira in May will not be the same as the one that came to ISE 2020. It has been transformed

Integrated Systems Europe is the world’s leading event for professional audiovisual and systems integration.

We are delighted to welcome the whole of the industry — technology suppliers, solution providers, integrators, distributors, AV endusers and more — to our new home: Fira de Barcelona Gran Vía.

However, the industry that comes to the Fira in May will not be the same as the one that came to ISE 2020. It has been transformed. It has had to cope with adversity and to adapt to what we’ve all experienced over the past two years or so.

The pandemic has had a variety of effects across different sectors.

It has accelerated some trends — particularly those around remote working and meeting. But for live events — a sector that we serve, as well as being a part of — it was a catastrophe; it was like a tap had been suddenly turned off, and everyone had to think creatively about workable alternatives.

We held half a dozen RISE Spotlight online events between November 2019 and April 2020, which taught us some valuable lessons about hosting online events. And rather than holding a single international in-person event in 2020, we staged two local events, in

Barcelona and London, supported by a wealth of video content on the ISE Digital platform.

Now, as Europe opens up again and business continues on a steady upward trajectory, we are hosting our first full ISE show in Barcelona. We have five huge exhibition halls in this wonderful modern convention centre, featuring six Technology Zones; a week-long conference programme; professional development sessions from our co-owning associations AVIXA and CEDIA; and new demo facilities for a broad range of technologies. You can read more about all of these in the pages of this magazine.

I'm delighted that ISE is joining forces with IOT Solutions World Congress, which takes place in Hall 4 at the Fira Gran Vía on 10-12 May. Like ISE, IOTSWC is all about technology that brings about digital transformation across a wide variety of vertical market sectors. It's an opportunity for us all to find out more about exciting and important topics such as Artificial Intelligence, Digital Twins, Internet of Things and Quantum Computing.

During the lockdown, some people began to question whether the traditional trade show format would still be relevant after the restrictions

had been lifted. But as soon as shows started up again, these doubts evaporated. We are social animals — and while conversing via screens is convenient and time-saving, it doesn’t provide the effectiveness and depth of contact of face-to-face meeting.

And for our industry in particular, we are in the business of creating experiences — which means that our innovations have to be experienced at first hand. No amount of reading spec sheets, browsing websites or watching YouTube videos comes close to seeing pin-sharp images on ultrahigh-definition displays, or hearing music with clarity and power played over a line array.

Then there are the other elements that trade shows can bring. The exciting new technologies that you discover by accident. The chance meeting with an old colleague that reveals a valuable business opportunity. And the feeling of belonging to an industry that has come together once again — to reconnect, to continue to evolve, to catalyse new initiatives.

We’re very excited about what 2022 will bring. Rise up. Reimagine. Ignite the Future.

See you in Barcelona!

6

Welcome: AVIXA

Welcome to ISE 2022: AVIXA

A time to reunite

By David Labuskes, CTS, Chief Executive Officer, AVIXA

When the doors open at the Fira Barcelona, Gran Vía, AV professionals will be met with an industry reunion where connections are made, careers are enhanced and commerce is conducted

I’ve had the privilege of welcoming many of you to the ISE show each year. And ISE 2022 will give me the most pleasure. Because this year we will welcome you to our new home in Barcelona — a vibrant city known for its creativity and innovation. When the doors open at the Fira Barcelona, Gran Vía, AV professionals will be met with an industry reunion where connections are made, careers are enhanced and commerce is conducted.

Our world has gone through an amazingly difficult period since we gathered for ISE 2020. Although many of us joined together in June 2021, either at our Barcelona or London events, many of you are returning to ISE for the first time in two years.

This show will provide us with an opportunity to experience the countless innovations that our exhibitors have created over these difficult times. The show will give us an opportunity to restrengthen the relationships that fuel our industry

and those innovations. We will hear, see and touch the technologies that are our present and our future.

AVIXA is excited to present many education opportunities at the show for AV professionals to enhance their careers. The AV Experience Zone will return with four days of sessions presented in Spanish that will explore AV in the retail, corporate, education and hospitality markets. For those preparing for their Certified Technology Specialist (CTS) exams, we’ll have a CTS walk-in centre where experts and trainers are available to answer questions. Test taking is available throughout show days at the nearby Pearson VUE test centre.

We’ll also be hosting several member events, such as the German CTS breakfast, Italian members’ breakfast, the French AV User Club meeting, and AVIXA Women’s Council and AVIXA Diversity Council events.

I am certain none of us will take our time for granted at the show. I believe that each of us will approach ISE with

not only anticipation and excitement but also with a deep appreciation for the human connection — the chance to be surprised by a connection made or a lesson learned. Enjoy every moment of it. We’ve learned just how special an event like this can be.

I’m grateful and humbled to lead AVIXA and, in partnership with CEDIA, can’t wait to welcome you to Integrated Systems Europe 2022 in May. Together we have and will rise up.

We will reimagine. And we will ignite the future.

Welcome: CEDIA

7

Welcome to ISE 2022: CEDIA

Building a strong future Daryl Friedman, Global President & CEO, CEDIA

As a portal to discover new technologies and forge partnerships, ISE is a critical hub for the home technology marketplace

Timing is everything.

ISE's move to May is right on time.

COVID cases are dropping, restrictions are relaxing, and travel is resuming.

For many of us, ISE will be the first inperson event since early 2020.

For manufacturers, integrators and consumers, the timing has produced an unprecedented awareness of the importance of AV and integrated systems, as our homes and other spaces require us to be more connected.

And, if I may add a personal note about timing, I’m excited to introduce myself as CEDIA’s new Global President and CEO at this unique time in our industry.

Working at the association for the home technology industry, all of us at CEDIA have seen how the most important aspects of our lives — work, learning, entertainment, family life — are more centred around the home than they have been at any time since the industrial revolution. It’s become the hub of modern life, and it’s time to treat it as such.

CEDIA is the organisation to help us transition to a life focused on the home. The opportunities that lie ahead for home technology professionals are boundless. It’s our job at CEDIA — and our proud and profound responsibility — to foster a business environment where our members and industry can capitalise on that opportunity and thrive. As a portal to discover new technologies and forge partnerships, ISE is a critical hub for the home technology marketplace.

Attendees will also have the opportunity to take our Cabling & Infrastructure Technician (CIT) Certification examination at the show for the very first time. This new industry certification has been designed from the ground up to meet international standards for personnel certification. As home technology services enter the mainstream, the CIT certification will be one of the markers of professionalism for the industry.

No doubt, the ISE 2022 show floor will be a marker for many of these key trends and business opportunities.

Beyond the show floor, ISE 2022 is also a major focus for CEDIA’s comprehensive training offering.

Where better to learn and develop your skills and professional knowledge than at ISE 2022?

Once again, we’re hosting an extensive professional development programme to provide everything attendees need in this fast-developing world of technology. With education tracks focused on technical courses, emerging trends and business success, these sessions are taught by global industry experts and will give all attendees profound insights, advice and increased knowledge on important industry topics. Courses will be available in English and Spanish.

Much of my time at ISE will be spent meeting with members and other industry stakeholders, hearing all about their needs and challenges, what CEDIA is doing well, what we can improve on and more.

When you stop by the CEDIA booth or see me on the show floor, please introduce yourself. Along with my colleagues, I’m looking forward to connecting with as many of you as possible and listening to your views so that we can plan what’s next, new, and better for our programmes.

Timing is everything, and this is our time to build a strong future for businesses in the home technology industry. And that future starts now.

MEET AVIXA AT ISE 2022 AVIXA® is the Audiovisual and Integrated Experience Association, the international trade association for the audiovisual industry representing companies and industry professionals around the world.

We invite you to take a little time out of your busy ISE schedule to visit our stand and chat with our staff. If you are not an official AVIXA Member, we will be glad to explain the benefits to you. If you are already a member, you may be surprised to learn about new resources we offer. In either case, we look forward to seeing you.

SOMETHING BIG IS COMING.

At ISE, you will be the first to hear about AVIXA’s new global collaboration platform for the AV industry: One place where you can find AV providers, get inspired by projects and news, and stay connected to the people who work in AV and the markets the industry serves.

Introducing ISE 2022

9

Voices of ISE A selection of exhibitors share what ISE means to them, the business benefits it brings and what they’re looking forward to on the show floor in 2022.

We are social animals and in-person meetings are essential to maintaining old and establishing new relationships — it’s all about the people! As a start-up that’s changing a paradigm it’s critical to be seen at ISE, to reinforce messaging and to ensure our partners and customers see Utelogy as a permanent player in the market.

Jonathan Mangnall, Managing Director, Utelogy EMEA

ISE continues to be a vital connection point for our industry across the residential and commercial spaces. We are eagerly anticipating this year’s show as a platform to showcase the many awardwinning and category-defining solutions that have been released since the last time we were all together in person. Crestron is deeply committed to dealer success, and we look forward to the conversations and the opportunity to develop new business at ISE 2022.

Brad Hintze, Executive VP, Marketing, Crestron

L-Acoustics Creations has a special relationship with ISE in that this division of L-Acoustics was first announced and launched at ISE 2020. That would, of course, be one of the last inperson trade shows for a long time.

Two years later, we return to ISE with a robust project pipeline and a growing network of integrator partners. Our credo to ‘bring the concert home’ and elevate home entertainment with unrivalled pro audio sound systems continues to be received with enthusiasm in the marketplace.

Nick Fichte, Global Business Manager, L-Acoustics Creations

ISE is the most important event in the industry and, for nsign.tv, it is a must attend show and the place to be to generate valuable leads and meet potential partners. Of course, going back to in-person events will add a lot of value as we will be able to walk the show and see how the industry plans to face upcoming years and provide technology to an ongoing digital transformation process. As a local company we couldn’t be more excited to host ISE 2022 in Barcelona.

Toni Viñals Burés, CEO & Founder, nsign.tv

At Christie, we are very much looking forward to returning to ISE and meeting our partners and customers face-to-face once again. ISE has always been a European benchmark for us with many memorable product launches during our 18-year association with the show. 2022 will be special as we reunite to share our new and exciting AV solutions and ignite everyone’s imaginations.

Arlonna Seymour, Executive Director, Corporate Marketing, Christie

ISE has helped us grow from a small start-up manufacturer into a leading player in the AV industry. It gave us access to clients and users that otherwise may have never heard from us. And, by impressing the attendees, we were able to further establish our brand while expanding our distributor network. The move to the Fira enabled us to book a larger stand, meaning our new booth will be bigger and more impressive than ever before. We are therefore thrilled to showcase the new products we have in store for 2022.

Tom Van de Sande, CEO, Audac

ISE remains our number one exhibition where we can showcase the newest Lightware developments to a wide AV audience, and it also helps a lot to boost our brand awareness and reputation. These two aspects and dynamics work much better in-person than they do online. We consider ISE to be one of the most important events of our industry.

Gergely Vida, Owner & Founder, Lightware Visual Engineering

10

Introducing ISE 2022: Floorplan

10-13 MAY 2022 • BARCELONA

2

ISE 2022 floorplan The Fira de Barcelona Gran Vía has an intuitive layout that is easy to navigate. As well as being connected at ground level, the halls are served by a raised walkway, accessed by escalators. The show floor is divided into six Technology Zones, marked on this plan.

RESIDENT

SMART BUIL

M

CC1

TAXI

SOUTH ACCESS

N

P

O

IOT Solutions World Congress, which runs from 10-12 May, is located in Hall 4. Turn to page 32 for more details of this exciting event.

SEE US ON STAND 2L340 IN HALL 2

EDUCATI TECHNOLO

SHOW FEATURES A ISE Sound Xperience (5-min walk)

I Catalan Pavilion

B Live Events Arena / Product Highlights Area

J Discovery Zone K BCN City Council

C Women in Live Music Lounge

L Digital Signage Boulevard

D ISE Conference Area

M Organiser’s Office

E Projection Dome

N Influencers Lounge

F AV Experience Zone

O CEDIA Stand

G AVIXA Stand

P ISE Press Room

H Catalonia

2 M

Introducing ISE 2022: Floorplan

11

A

3

7

5

LIGHTING & STAGING

MULTI-TECHNOLOGY

AUDIO

MULTI-TECHNOLOGY B D

TIAL

LDING F

C

E G

EUROPA SUITE

CC5

J

CC7

K

H

TIBIDABO SUITE

CONGRESS SQUARE

BARCELONA SUITE

CC4

ION OGY

L

CC3

M

MULTI-TECHNOLOGY

3 EAST ACCESS

DIGITAL SIGNAGE & DOOH IOT SOLUTIONS WORLD CONGRESS

4

6

MEMBERSHIP MEANS COMMUNITY Your CEDIA membership puts you in the centre of a thriving community of home technology integrators — a network of thousands dedicated to helping you build connections, stay competitive, and tap into new opportunities for growth.

Find out about all the benefits that come with being a CEDIA member – or renew to stay connected to those resources at cedia.net/membership.

Insights

13

Twenty-eight Panasonic projectors were used at the immersive exhibition ‘Bylo Nebylo, Van Gogh, Monet, Renoir’ at Fórum Karlín in Prague. Artworks were projected over four walls, two giant blocks in the middle of the space and even the floor. The visuals were complemented by 3D surround sound.

ISE 2022: Where solutions come to life This Insights section brings you analysis, opinions and updates on the AV industry and the major themes of ISE 2022.

We begin with a look at how the technologies you’ll discover at ISE can be used to create unique, personalised and engaging experiences – with examples from the education, enterprise, hospitality, live events, residential and retail sectors.

14

Insights: Solutions

Education

Solutions to engage all students The growth in remote learning has been an important driver of new AV investment and this shows no signs of abating. Discover the latest technology for remote, hybrid and in-person learning at ISE 2022.

The theatres at Harper Adams provide real-time streaming of video, audio and data from campus to campus allowing lectures to be delivered by one person simultaneously in the two locations

Established tools such as interactive displays, document cameras and PTZ/ web cameras remain in high demand in the world of education technology, while devices that enable hybrid learning, such as collaborative tools, UC systems and audio solutions, are also driving investment. Bringing all of these together in an intuitive solution that provides the same experience for learners no matter their location is the aim for many institutions.

Queen’s University Belfast recently undertook a comprehensive project with Pure AV to enable the capture of the entire classroom teaching and learning experience, allowing real-time participation and seamless bidirectional engagement between lecturers, in-class students and remote students. This includes a complete integration of traditional AV content sources, physical whiteboards and demonstration areas with lecture capture and collaboration platforms.

The user interface is delivered primarily over Microsoft Teams, and the setup ensures that the traditional, familiar tools of the lecture theatre — whiteboards, visualisers and presentation slides — are captured and remain a fully accessible part of the teaching experience, however collaborative the class may be. In

addition, the system can capture and live stream interactions between lecturer and audience, including audience voice and video, with automated camera tracking a key feature.

Newbuilds represent a great opportunity to design a holistic AV solution tailored entirely to the needs of teachers and learners. Harper Adams and Keele Universities have joined forces to create a new centre of excellence for veterinary training.

A key priority was to ensure that undergraduates access the same high-quality learning experience regardless of their location, with a seamless digital join between the two campuses.

In Shropshire, UK, the Harper Adams site includes two lecture theatres, which provide real-time streaming of video, audio and data from campus to campus. The link with Keele is managed via a Poly Group 700 videoconferencing system and two Panasonic PTZ cameras were selected to mirror the facilities already in place at Keele.

The AV system is consistent across the four main seminar rooms at Harper Adams. Breakout screens enable students to work in small groups and share outcomes digitally

The lecturer at Queen’s can use the lectern-based PC or connect their device via HDMI, USB-C, or wirelessly via the Mersive Solstice system

with the broader group. There is the choice to connect devices via HDMI or wirelessly using the Airtame system.

The use of Wyrestorm AV over IP enables the flexible distribution of content between rooms.

Where to find education technology at ISE 2022 At ISE 2022, the Unified Communications and Education Technology Zone in Hall 2 will host the very latest in education technology solutions. Technology for the education sector will also be present throughout the show from exhibitors that serve the sector alongside other vertical markets.

ISE 2022 will also see the launch of the Digital Learning Summit — see pages 46-47 for details.

Insights: Solutions

15

Enterprise

Equipping the corporate world for the future of work AV technology is helping to create seamless experiences for users no matter where they choose to work from. ISE 2022 will showcase the tools that enable this while also enhancing the physical workplace. space, Zoom-equipped meeting pods and multiple soundproofed meeting rooms. Collaboration is at the heart of the meeting rooms and all are fully equipped Zoom Rooms so global teams can connect easily, with deviceagnostic screen sharing and plug and play screen connectivity for on-the-go meetings.

Thirteen Group’s GoBright solution includes multifunction desk pucs with status LEDs indicating their current availability, complemented by under-desk occupancy sensors and an Outlook-based booking system

Thirteen Group was keen to implement modern workplace technology and maximise desk management and meeting spaces at its new flagship three-storey office in Middlesbrough, UK. The company turned to Visavvi to deliver a comprehensive visitor management system with desk and room booking while also equipping multiple meeting, collaboration and open plan desk spaces. This included the first UK installation of the GoBright workplace management platform.

AV technology is in evidence across the building. Poly Studios are used in a number of meeting rooms to keep colleagues and partners connected when working remotely, along with Lenovo ThinkSmart Hub 500 collaboration systems connected to Logitech Rally pan, tilt, zoom cameras.

Content sharing is made easy with Barco Clickshares. LED screens have been installed in a variety of sizes throughout the building to provide exceptional viewing of all presentation and meeting content, while digital signage screens relay important organisation information keeping staff and visitors updated.

At fitness clothing brand Gymshark’s new technology-led workspace in the West Midlands, the aim was to put the user at the heart of the building. Solutions were chosen to facilitate innovation and foster creativity across multiple zones, while supporting communication among the more than 600 employees globally and promoting advanced digital collaboration.

The space features a podcast studio, ecommerce studios, numerous creative hubs, pods for solo working that feature Poly X Series videoconferencing bars and Samsung screens, open office

Samsung digital signage in common seating areas allows the company to communicate with teams in real-time.

In addition, a Lab meeting room used for collaborative meetings features a Samsung 2×2 interactive video wall, Poly G Series videoconferencing and Mural collaboration software.

Our thanks to AV Magazine for information about the Gymshark project.

Where to find enterprise solutions at ISE 2022 At ISE 2022, the Unified Communications and Education Technology Zone in Hall 2 will feature the latest solutions to equip multi-site businesses, boardrooms, offices and corporate training facilities.

Technology for the corporate sector can also be found across the Fira, from microphones and speakers in Hall 7, to digital signage solutions in Hall 6 and smart building technologies in Hall 2. Registration is open for the Smart Workplace Summit – see pages 46-47 for details.

At Gym Shark an Art and Science meeting room used for multiple participant collaborative meetings has a Samsung 3×2 interactive video wall, Poly G Series videoconferencing and Mural collaboration software

16

Insights: Solutions

Hospitality

Hotels differentiate themselves with technology The introduction of audiovisual technologies in the hospitality sector has accelerated notably in recent years – and the latest solutions to help hotels to make their offerings stand out and exceed customer expectations can be found throughout ISE 2022.

By David Val, Editor at Tecnohotel This system was first installed in the Immersive Art Junior Suite of the Catalonia Passeig de Gràcia hotel in Barcelona. The player-projector, called MK Player360, is an all-in-one projection system for enjoying virtual reality in physical spaces. Thanks to its intuitive control device, guests can manage all the content, generating a new communication channel between the client, the hotel and the tourist destination.

At The Ibiza Twiins, images and videos 540sqm in area can be projected on to the main pool area

Deploying AV technologies has enabled hotels to improve their services and the experience of their customers — people attending events on their premises as well as hotel guests. At the same time, this trend has stimulated the development of innovative solutions for this sector as well as expanding the business of AV suppliers and the channel.

At The Ibiza Twiins, an innovative 4-star superior seafront hotel on Ibiza, technology enables the creation of amazing environments and personalised event experiences.

These capabilities distinguish it as one of the most modern, innovative and original destinations on the island, with countless resources to make forums, conferences and events memorable and successful.

The resort is equipped with customisable RGB illumination.

Additionally, it has four 30,000 lumens laser projectors; three LED screens, deployed in the Welcome Area of the Life building (measuring 12.50m x 2.80m), and in the Lounge Bar (7.50m x 0.90m) and Welcome Area (7.60m x 2.80m) of the Joy building; as well

as four customisable informational totems. The resort also features a facility that allows images and videos 540sqm in area to be projected in the main pool area.

At Catalonia Hotels & Resorts an outstanding AV system, developed by Broomx Technologies, allows guests to transform their rooms and enjoy immersive experiences in 4D without individual virtual reality devices. This 180º audiovisual projection system offers immersive experiences for families or couples, from a trip to the bottom of the sea, to flying over the Earth in a spaceship.

The system is connected to the BroomxVR platform, which is continually updated with productions by internationally renowned artists.

In addition, content can be updated instantly via the online management system; in this way, clients can provide their own content even before they check in, personalising their experience and stay as much as possible.

Where to find hospitality technology at ISE 2022 As the hospitality industry has many and varied uses for AV technology, solutions are on show throughout ISE 2022. For example, you can discover the latest in digital signage solutions in Hall 6, visit Hall 2 for residential and smart building technology, and find the latest audio innovations in Hall 7.

Catalonia Hotels & Resorts offers the MK Player360 all-in-one projection system for enjoying virtual reality in physical spaces

Insights: Solutions

17

Live events

Live events come back As normal life begins to return post-pandemic, venues and events are investing in new equipment – in some cases to meet new requirements.

At ISE 2022 you’ll find a wide array of technology for installation as well as tools to enable hybrid events, streaming and recording. newly equipped with a sound system supplied by d&b partner Producción Técnica TJL. This features a flown V-Series line array solution with ground stacked V-Subs placed at either side of the stage. A set of E6 loudspeakers act as removable frontfills, covering the first few rows of the audience.

Creamfields dance festival used a live production workflow built around ATEM production switchers and HyperDeck recorders

The entire European live event sector came to a sudden halt in the spring of 2020 thanks to Covid-19. With large-scale events off the agenda, many organisers turned their attention to online or hybrid events.

As the industry starts to come back in earnest, it’s likely that lessons learned in lockdown will remain relevant.

“If there’s one thing I’d say that has accelerated during the pandemic, it’s the fusion of broadcast, AV and videoconferencing technologies through software-defined and IP methodologies,” says Liam Hayter, Senior Solutions Architect, NewTek. “This has given customers the ability to choose best-of-breed technology from these traditionally siloed verticals to adapt to the challenges of remote and socially-distanced participation of live content.”

festivals, Creamfields, with performers including Tiësto and David Guetta playing to 80,000 people over four days. UK-based CSD Productions deployed an outside broadcast truck and three flyaway kits for organiser Live Nation. This event would normally take six months of planning, but CSD was able to accomplish this in a matter of weeks.

Meanwhile, despite the slowdown, the installation of new equipment in venues has not stopped. The Maestranza Theatre in Seville is

In 2021, Spain led the way in the return to large-scale participation when, in March, Barcelona hosted a concert by the band Love of Lesbian attended by 5,000 fans, wearing masks, tested for antigens and with no social distancing. It was among the first such test events in Europe.

August saw the return of one of Europe’s biggest dance music

The new d&b sound system at Maestranza Theatre in Seville

Also in Spain, integrator Area Suena worked with Audio-Technica Iberia to design and configure a new digital audio mixing system at Madrid’s Juan March Foundation Auditorium. The solution is built around a dLive S5000 control surface from Allen & Heath and a DM48 MixRack. This allows the integration of two adjoining rooms in a Dante network, as well as realtime streaming and the recording of live shows for post-production. A Blackmagic Design video recording system and an Antelope Trinity master clock have also been implemented.

Where to find live events technology at ISE 2022 ISE 2022 attendees interested in the live events sector should visit the Audio Zone and the Lighting and Staging Zone, both in Hall 7.

Registration is open for the Live Events Summit – see pages 46-47 for details.

18

Insights: Solutions

Residential

Technology design meets aesthetic design Once again, the ISE show floor is a treasure trove of residential solutions. Residential projects require attention to the overall decor as well as the ability to interpret the client’s needs, as these two CEDIA-award winning projects demonstrate.

Care was taken on the Villa Africa project to make the technology as discreetly integrated as possible

This acoustically transparent fibre optic starlight ceiling gives the illusion of added height

Perfect Integration delivered a modern media room in a client’s 8.5m x 6m attic room. The design entailed flipping the room around to fit in seating for eight people, plus a bar area at the back.

The team specified a 6,000-lumen projector and provided different calibration settings to match the needs of the two different viewing set-ups: sporting events and movies.

The 9.4.4 Dolby Atmos set-up uses Paradigm speakers and subwoofers which, thanks to the construction of new inner walls, were installed in the perfect acoustic positions.

The client liked the look of Ralph Lauren wall lights, but these were beyond the budget. Instead a UK manufacturer was found who could make something very similar for a fraction of the cost.

Working closely with the supplier to source the best acoustically transparent fabric, Perfect Integration installed an acoustically

transparent fibre optic starlight ceiling. This gives the illusion of being under the stars rather than in a lowceiling attic.

For the Villa Africa project, French integrator Henri collaborated with a famous interior designer.

Emphasis was placed on ensuring the technology seamlessly integrated and did not take away from the African artwork around the villa. Profiled speakers, furniture-integrated subwoofers and specific finishing for biometric access are examples of the close attention paid to making the technology as discreet as possible.

The villa features easily controlled lighting, shades and temperature; music in most rooms and in the garden; three media rooms; video distribution throughout; and a security system consisting of door stations, a perimeter alarm, indoor and outdoor CCTV cameras, and biometric access control at sensitive spots.

The owner requested very highquality audio. In addition to integrating a specific music server in one room, Henri sourced products for the rest of the villa that could be integrated in the interior decor as well as delivering the desired quality of music.

Crestron wall-mounted touchscreens, remote controls for the video zones, iPads and iPhone apps were selected to deliver intuitive control. Wall touchscreens are flush-mounted in boxes, while the user interface has been meticulously designed to be ergonomic and intuitive. The client can personalise certain aspects of the system, such as adjusting and creating new lighting scenarios from the touchscreen.

Where to find residential technology at ISE 2022 ISE 2022 attendees interested in residential solutions should head for the Residential and Smart Building Zone in Hall 2. ISE co-owner CEDIA has a wealth of professional development sessions during the show. Additionally, ISE 2022 is playing host to the Superyacht Technology Summit for the first time, on Thursday 12 May — see pages 46-47 for details.

Insights: Solutions

19

Retail

Enhancing the shoppers’ experience Whether it’s helping to improve the customer journey or creating unique, fun destinations for shoppers to experience, AV technology plays a critical role across the retail landscape.

ISE 2022 will have the latest innovations on show across the Fira.

Self-order kiosks introduce interactivity into the restaurant area at Ikea

The Sports Direct concept store boasts the most LED, digital and interactive technology in the Oxford Street shopping district

Nowhere is the importance of AV technology to the retail sector more obvious than in Sports Direct’s new concept store in London’s Oxford Street. This 5,000sqft (465sqm) space features rotating LED pillars, an LED floor-to-ceiling wrap reveal, LED plinths, LED rafts and LED tickers. Spread over four floors, the touchscreen tablets, interactive displays and huge video displays total over 100 million pixels, with each display powered by intelligent, data-driven technology.

Interactive highlights include a kids’ selfie mirror that allows children to appear virtually in their favourite team kit; a bespoke jump booth that uses body recognition technology to measure just how high people can leap; and lift-and-learn technologies that give users the opportunity to interact physically with products using their phones.

Ikea’s latest Vienna downtown concept is a fascinating example of how the Swedish retailer disrupts customer journeys that have been learned for decades while adapting to changing consumer needs. The store features extensive digital signage, kiosk terminals, full app integration, a hotel and roof terrace to provide a completely new shopping experience.

Of particular interest is the digitisation of the customer journey and the role of digital touchpoints in the store. Well over 100 displays have been installed across the store’s five floors to bridge stationary retail on limited space with ecommerce. The majority of the digital touchpoints are digital posters designed to provide both product inspiration and product information. Interactivity is king at the restaurants, which now feature self-order kiosks similar to QSR restaurant chains. Relatively new to

The jump Booth in Sports Direct creates a slowmotion playback and allows individuals to cement their positions on a leader board and take the content away with them too

Ikea are shop windows and check-out zones on all floors.

Our thanks to AV Magazine for the information in this article.

Where to find retail sector technology at ISE 2022 The latest technology for retail will be on display throughout ISE 2022; a visit to the Digital Signage and DooH Zone in Hall 6 is a must. You can also register now for the Digital Signage Summit on Wednesday 11 May – see pages 46-47 for details.

20

Insights: Themes of ISE

ISE expert viewpoints

The past two years have seen huge changes in the environment for AV. As the industry prepares for the first full ISE show since 2020, what are the key themes in our major markets? What are the main business and technology trends? Here’s what ISE’s conference chairs have to say.

LIVE EVENTS STEW HUME What changed during the pandemic?

With the overnight halting of live events back in 2020, thousands of live events crew were suddenly out of work. Many have had to find other forms of income, and now may not return to the industry.

One common issue among event organisers is the lack of crew to call upon. The live events industry needs to make a serious, concerted effort to focus on training to ensure that the next generation of crew are able to meet the inevitable demand when events return to full capacity.

Another major thing affecting the live events industry is shortages of raw materials and components used for

manufacturing. An audio desk, for example, has on average 10,000 components – everything from steel, aluminium, glass fibre, copper and gold, all the way to diodes and silicon chips, all of which have had supply issues.

Name a couple of key trends.

Remote mixing and sustainability are two of the most talkedabout points. Understandably, remote mixing was vital during the pandemic. As Covid recedes, these methods could be utilised to cut the carbon footprint of the live events industry.

Stew Hume is Editor of live events magazine TPi. He chairs ISE’s Live Events Summit, which runs from 15:00-19:00 on Thursday 12 May.

DIGITAL SIGNAGE FLORIAN ROTBERG What changed during the pandemic?

What about technology trends?

There’s now a greater consciousness around environmentally friendly, sustainable digital signage solutions. In the past, end-customers never really asked about power consumption, but this has changed dramatically.

In general we’ll be seeing more LED, larger LCDs (surprisingly), and software becoming more important than in the past. As hardware becomes more commoditised, the big differences are in the software platforms and the seamless experiences that are created with them.

Name one of the key trends.

Another important trend is remote management of hardware, and serviceability. It’s about creating the right hardware concepts so you have a robust system that doesn’t need any ad-hoc maintenance.

There’s a lot of consolidation going on as projects become more and more global. End-users are also looking for more global digital signage integrators. Some really big players are emerging, and what’s most interesting is that some of the first ones have been valued at over €100 million, so a lot of private equity companies have entered the market.

Florian Rotberg is Managing Director of invidis consulting. He chairs the Digital Signage Summit ISE, which runs from 10:3014:30 on Wednesday 11 May.

CONTROL ROOMS PETER PRATER What changed during the pandemic?

Which technologies are becoming more important?

The main change was the rapid desire to have people work from home. There’s still a desire to maintain that flexibility in working arrangements, though it’s tentative. There are challenges that need to be overcome: background interference and background listeners need to be avoided in an emergency call setting, for instance.

At the operator level, there’s a new wave of technologies that enable material to be presented in ever more innovative ways — meaning a need for fewer screens on the desk because we’re able to integrate better at the desktop. These include AV technologies like KVM over IP as well as microservicesoriented IT environments.

Name one of the key trends.

Peter Prater is Chairman of the International Critical Control Rooms Alliance. He is creating the content for the Control Rooms Summit alongside his colleague, ICCRA Vice Chairman Chris Dreyfus-Gibson, who will be moderating. The Summit runs from 10:30-14:30 on Tuesday 10 May

Something we’re seeing in the emergency services sector and elsewhere is a consolidation of facilities; for instance multiple counties’ fire and rescue services joining together around one control room. And in airports there’s consolidation in terms of smaller airports being run out of major ones — so a move to remote operations.

Insights: Themes of ISE

21

SMART BUILDING AND SMART WORKPLACE BOB SNYDER What changed during the pandemic?

Thanks to the pandemic, the relationship most companies have with their physical spaces is going to change profoundly over the next few years – and that has huge implications for AV. People want to feel safe at work in an office and so the workplace environment is stepping up with innovations.

Amazon invested $11.5 billion in 2020 in Covid response, making 150 significant process changes to keep teams safe, such as reimagining how to conduct meetings; reconfiguring break rooms; and re-evaluating how workers clock in and out for shifts. Tech is a critical part of introducing, tracking and managing when you change processes.

Name one of the key trends.

In newer smart buildings, the ‘island effect’ that blocks the building owner and operator from obtaining and aggregating

important information from the various building systems has now been reduced to two silos, known as OT (operational technology) and IT (information technology). You might call the battle for one network to rule them all ‘the incumbents versus the challengers’.

Which technologies are becoming more important?

Internet of Things systems generate the data which allows for complex, objective-oriented decisions that outstrip human capabilities. As artificial intelligence (AI) is integrated with building systems and IoT devices, it has the potential to improve occupant experience, increase operational efficiency, and optimise space and asset utilisation.

Bob Snyder is Editor-in-Chief at Channel Media. He hosts ISE’s Smart Building Conference from 10:30-18:30 on Monday 9 May. He is also creating the content programme for ISE’s Smart Workplace Summit, which runs from 15:00-19:00 on Tuesday 10 May.

HIGHER EDUCATION GILL FERRELL What changed during the pandemic?

Digital transformation happened! Schools and universities didn’t close: only their buildings did.

Higher education, in particular, faced a unique set of pressures with the responsibility to assess students in the medical professions and judge their competence to be in the front line of fighting the pandemic within a few weeks of lockdowns beginning.

Name one of the key trends.

We have already started to question what kinds of activity require face-to-face contact and what kinds of activity might be better scaffolded and supported using digital tools. With travel restrictions, quarantine and social distancing rules, we had to adapt to cohorts learning to the same timetable with only partial co-location. Hybrid learning – where physical and virtual combine in the same learning activity – has arrived.

Which technologies are becoming more important?

To date AV services have either fallen into the category of AV that allows you to see and hear and interact in physical learning spaces, or AV that is focused towards creating and serving up content for asynchronous consumption online.

With hybrid learning, we are looking to enable remote and onsite participants to see, hear and interact with one another and experience the same visibility and sound quality. In this category of hybrid experiences, I include augmented (AR), mixed (MR) and extended reality (XR) supported by a range of apps, devices and wearables.

Gill Ferrell is Program Director at IMS Global Learning Consortium. She chairs ISE’s Digital Learning Summit, which runs from 15:00-19:00 on Wednesday 11 May.

SUPERYACHTS JACK ROBINSON What changed during the pandemic?

There was huge growth of 45% in 2020 (superyacht growth is measured by order books based on new build orders and major refits).

The standard growth of the industry of 25% year on year is already astounding, however it shows that the global pandemic has only highlighted the security of a superyacht.

Name one of the key trends.

The industry has turned a corner and realised that not only is going green essential, it is better for all involved. There are some incredible associations and initiatives to support this, and technology companies are building sustainability into their research and development.

What about technology trends?

The superyacht industry has a lot to learn from other industry global leaders and innovations, for example smart homes have led the way to smart superyachts. It is not a case of purely copying-and-pasting from other industries though, as superyachts require additional finessing in the development stage. For example, LG roll-up TV is exactly the type of technology that new owners will be looking for, however the research and development required for superyachting includes additional things like vibration testing and changing environments.

Jack Robinson is the Publisher of Superyacht Technology News. He chairs ISE’s Superyacht Technology Summit, which runs from 10:30-14:30 on Thursday 12 May, followed by tours.

Turn to page 44 for details of the ISE 2022 conference programme.

22

Insights: AVIXA

Association Overview

A new gauge of end user demand

By Sean Wargo, Senior Director of Market Intelligence, AVIXA

Planned spending is on the rise in scale and scope with the allocation to AV staying fairly steady

Sean Wargo, Senior Director of Market Intelligence at AVIXA

As we reflect back on the past two years, one of the things that has crystallised for us here at AVIXA is a lack of available data on the current state of demand for AV products and services.

Sure, most companies get an intuitive sense for this through their own pipeline of projects and enquiries. But when pipelines break down, like they have during the pandemic, a given company doesn’t really know whether they are in a pocket of softer demand or whether there are other areas of strength to be found.

Asking around among other business leaders can help provide some of this context, but there again the issue is possible near-sightedness. This becomes the most important during the inflection points since these are the moments in time when early response can be crucial to long-term success. Put another way, knowing which parts of the markets are gaining or declining at a given point in time can help business leaders plan accordingly.

During the early part of the Covid-19 lockdown, AVIXA ran weekly surveys to gauge the nearly real-time extent of the impact on AV providers, with the hope of providing both some of the broad context and showcasing areas of opportunity. This was coupled with the monthly Pro AV Business Index as a long-range pulse of the health of the channel to show the resulting inflection points in provider outcomes.

And lastly, the annual Industry Outlook and Trends Analysis (IOTA) report forecasted revenues over a five-year period based on the previous year’s results for use in benchmarking individual businesses.

In each case, the issue is one of timing and sourcing. Data is captured from the provider community after the impact has been felt. It does not provide a sense for what the buyers of technology are thinking or planning in the days ahead. In simple research terms this means the studies have provided mostly a rear-view mirror perspective along with some general GPS co-ordinates for navigating the road ahead. They did not provide anything closer to turn-by-turn instructions or inputs. A different approach was needed to do so.

Market Opportunity Analysis Report Starting in the beginning of 2021, AVIXA turned its research lens to solving this gap through the launch of a quarterly survey of end user demand under the Market Opportunity Analysis Report (MOAR) branded series of market studies. The objective is to find out what buyers of AV products and services across a core of vertical markets were planning to do in the upcoming quarter in terms of capital expenditures and technology purchases. The idea was that these plans could then trickle down into RFPs or actual purchases from the pro AV channel. Increases or declines in plans would thus alert providers of a possible change in demand for their own offerings. Or the data could point to a shift in demand towards specific markets or certain solution types.

Data on staffing and procurement would highlight whether end user companies are attempting to solve their needs through insourcing or alternative channels. And attitudinal measures help show preferences in the buyers’ approach to acquisition and usage. All of this then better arming the channel with a potential GPS upgrade of sorts.

Insights: AVIXA

23

Recovering markets demonstrate return of demand

Retail, corporate and hospitality all index higher in their intent to increase spending over the next quarter

So far, AVIXA has collected data for three straight quarters, representing a demand model for Q2 through Q4 of 2021. The resulting samples come from six different countries, Brazil, India, the UK, China, Germany and the US, capturing a more global gauge of demand than past efforts. The study also captured sufficient input to allow for eight different vertical markets to be profiled (corporate, hospitality, healthcare, retail, education, government/energy, transportation, and venues/entertainment).

Change to improvement budget How does your planned spending on capital improvement projects for CURRENT QUARTER compare to your actual spending for LAST YEAR QUARTER?

Spending stays steady So, what does the data say? As we would expect from the current recovery period, planned spending is on the rise in scale and scope with the allocation to AV staying fairly steady.

Breaking this down, the percentage of firms saying they plan to do capital improvements has risen to 80% for the fourth quarter. Along with that, 58% also say the budget represents an increase from last year at the same time. The percentage of that budget going to AV is holding around a median of 30% as well.

The profile of this spending points to an emphasis on AV production rooms for broadcast and streaming, in alignment with the rising need companies face of reaching their remote audiences. And, while the rising tide lifts all boats, audio equipment was the product listed as the one with the highest percentage of planned increases in spending.

In Q4, 58% of firms said their capital improvements budget had risen year-on-year

Which markets are growing the fastest? Retail, corporate and hospitality all index higher in their intent to increase spending over the next quarter. With consumers returning to stores and resuming travel across many parts of the world, this data aligns with expectations of a corresponding recovery in expected

spending. Corporate as well continues to evolve as it supports hybrid work models through an emphasis on collaboration technologies.

Ultimately, this is just the beginning of what a demand study like this can reveal. Segmenting down to a country to see how the demand differs there, analysing the staffing level changes within markets, and tendencies towards direct purchasing of technology are also possible.

Full access to the MOAR dashboard and report is available through a paid subscription at www.avixa.org/MOAR. In addition, AVIXA has just launched its Global Partner Program, which centres on access to the full range of our market intelligence reports, including unpublished research and exclusive interaction with our experts to curate and leverage these powerful resources at the global and regional level. For more information, visit www.avixa.org/GPP. We wish you the very best as we move through recovery and into true growth as an industry!

Audio equipment was the product listed as the one with the highest percentage of planned increases in spending

24

Insights: CEDIA

Association Overview

Professional development continues to be a key area of focus for CEDIA

CEDIA looks forward

By Rob Sutherland, CEDIA Chair

ISE 2022 will be a major global event that gives us the chance to meet and connect in a way that has just not been possible these past two years

Rob Sutherland, CEDIA Chair

Our industry has faced multiple challenges during the past two years.

With so many people spending much more time at home during this period, we have seen significant new investment in the technology areas where our members excel. Clients have sought our help in getting better entertainment, comfort and security for their homes as well as our expertise in creating secure, robust and functional environments to allow working from home.

Like many others, we are looking forward to ISE 2022 in Barcelona as a landmark event where we can all move ahead with a positive mindset, supported by the resources that CEDIA provides for its members to grow and prosper in the future.

Advancement The long-term success of our industry is reliant upon a well-trained and professional workforce. For this reason, CEDIA continues to focus on its educational pathways to ensure that industry professionals can always be at the top of their game.

At ISE 2022, CEDIA will be running a comprehensive, in-person professional development programme delivered by subject matter experts

from across the globe. This will include the opportunity to take CEDIA training in Spanish along with a wide range of opportunities to learn new skills in the industry.

Our investment in CEDIA’s online education is substantial. The CEDIA Academy represents a huge step forward in our online curriculum, offering both technical- and businessfocused courses for integrators at a variety of career levels. To support our members, we have made 200 hours of our CEDIA Academy content available as a free resource. The learning insights available on this platform are huge and I would urge you to take a deeper dive and explore what’s there to benefit you and your business.

Insights: CEDIA

25

The CEDIA Academy has been built hand in hand with improvements to CEDIA’s ISO-accredited certification programme, and with industry standards in mind. By combining these important areas, CEDIA has been able to ensure that learners are equipped with effective exam preparation and, ultimately, professional accreditation.

Evidence of this programme in action are our CEDIA Certified Cabling and Infrastructure Technician (CIT) and CEDIA Certified Integrated System Technician (IST) Certifications.

We’re delighted that as part of our professional development programme at ISE 2022, attendees will have the chance to take the CIT examination and earn that important qualification for themselves.

Expertise

CEDIA recently held Tech Summits in London, Edinburgh and Leeds, and more are planned for 2022

Building on this professional development programme, CEDIA will also be bringing its insights and expertise to bear as we support the ISE Conferences and talks programme taking place in the Forum at the show.

Presenters from the CEDIA community will be talking as part of the residential track in the Smart Building Conference. Here, we will be casting a look forward to the Integrator of 2025. How is the home integration business likely to evolve in the next few years? How will integrators need to adapt their business practices and what new skills will they have to learn? These and other questions will be addressed in what we’re sure will provide a fascinating series of discussions.

The huge expansion in technologies to facilitate working from home, or as some are calling it, living at work will be a key topic at the Smart Workplace Summit. This will also feature contributions from CEDIA experts who can explain the trend and the new opportunities as well as the challenges this trend brings to integrators.

We’re also looking forward to providing news for the industry on the latest standards and recommended best practices that we’ve been developing. These resources provide our members with industry-specific knowledge and information in both business and technical disciplines.

Champion We are busy making productive connections beyond our industry.

Our outreach to the design and build community continues as we seek to raise the profile of CEDIA members among interior designers,

day on the CEDIA booth from 17:00. It will be an ideal opportunity to connect with industry peers and share your highlights from the day.

ISE 2022 attendees have the opportunity to take the CIT examination at the show

architects, specifiers and other design professionals. To this end, more members are now progressing through the CEDIA Certified Outreach Instructor (COI) programme than ever before. This training gives members the tools they need to present and be an effective educator to design and build specifiers.

We’re making connections at UK government level too. Recently CEDIA became a member of the cross-party public policy think tank Policy Connect.

As part of this membership, we have become an associate member of the All-Party Parliamentary Group for Assistive Technology, giving our input into the Smart Homes and Independent Living Commission.

Connection During recent times, when so many of us have spent so much time working remotely, we must remember that CEDIA is a community. ISE 2022 will be a major global event that gives us the chance to meet and connect in a way that has just not been possible these past two years. To celebrate, we will be hosting a Connection Hour every

As countries have opened up, we have expanded our in-person Tech Summits programme with events in London, Edinburgh and Leeds last autumn, and more events planned for 2022. These Tech Summits provide a practical business development and a valuable networking platform for all involved in the industry across the region. We’re looking forward to connecting with many more of you post-ISE in various destinations across the region.

Of course, it’s not just in-person events that are important for our industry. Following the launch of the CEDIA Online Community in 2016, the platform has grown extensively in the difficult times of the pandemic.

It’s an exclusive benefit that enables members to sustain connections, both in their own region and worldwide, helping them thrive in the industry from the comfort of their own home. The forum gives members a platform to freely discuss industry news, share ideas and give expert advice to their peers, as well as access a variety of downloadable resources. Join the discussion at www.cedia.net/community.

Looking ahead to 2022 CEDIA continues to grow a strong and global affiliation, now with over 40,000 industry professionals from more than 3,700 member companies worldwide. On behalf of CEDIA, I’d like to thank you for your support and we look forward to seeing as many of you as possible in Barcelona for ISE 2022.

CEDIA is on Stand 2N400.

26

Insights: KNX

Become a home and building automation expert with KNX KNX is the worldwide standard for home and building control automation, bringing flexibility, security and simplicity to projects of all sizes. As KNX returns as ISE’s Presenting Show Partner for the third year, we spoke to Casto Cañavate, Marketing Manager at KNX Association, about the opportunities on offer for the ever-growing KNX community and what the technology brings to projects.

Is face-to-face training also available?

After getting familiar with the KNX technology, it is time to attend a course in one of our 500+ KNX Training Centres, which you can find all over the world. KNX Training Centres offer many different courses.

KNX has set up four models of certified training: KNX Basic Course, KNX Advanced Course, KNX Tutor Course and KNX HVAC Specialist Course. You can subscribe to a certified course via your MyKNX account.

Casto Cañavate, Marketing Manager, KNX

What are the benefits of using KNX technology in home and building automation projects?

KNX has more than 30 years of experience in the smart homes and buildings sector. You can work with different products from a vast list of 500+ manufacturers. KNX can also integrate with other systems and is independent of any hardware or software technology.

Moreover, our technology can be used in both new and existing projects, in small family houses and in large buildings. This means any KNX installation can be easily extended and adapted to new needs. And, of course, the latest technologies, such as Internet of Things (IoT), are already part of our current technology and software tools.

What online resources are available for professionals to learn about KNX? KNX offers a wide range of training possibilities for learning the ins and outs of our technology and the ETS software, the main tool used by professionals to configure their projects. By following our step-by-step education plan you will acquire all the knowledge and skills you need to easily develop automation projects with KNX. As the very first step, we recommend professionals learn the basics of KNX with the free online ETS eCampus. Our online platform provides you with a great introduction to the basics of ETS so that you can easily start with confidence on your first project.

After successfully finishing a course, you will receive a certificate to prove your knowledge and skills. This certificate will help to increase your visibility and boost your professional career not only technically, but commercially as well. As a certified professional you become featured as an official KNX Partner on our website.

Learning is generally reinforced by doing. How can professionals start to use the knowledge that they have acquired?

To start practising your knowledge of KNX, as a newcomer you will not need to buy any products; you can start your virtual smart home thanks to KNX Virtual. This tool helps you to learn the basics and gain more confidence in working with KNX. KNX Virtual is a Windows-based application simulating a KNX device.

The tool does not require any investment in hardware (such as a power supply, USB or IP interface, KNX devices) as you will work with virtual devices for testing with the ETS software.

Insights: KNX

27

ETS software allows users to configure their projects

KNX Virtual allows you to get acquainted with KNX technology and set up a simulated KNX installation for free. You can add different devices in your digital smart home, for example light switches, temperature control, presence and motion sensors, and develop routines.

You can easily download KNX Virtual via your MyKNX account. Simply go to our shop and add ‘KNX Virtual’ to your shopping basket. You will not be charged while finishing the order and will receive an email with a link to download the tool afterwards.

What other resources are available?

In addition to the courses, KNX Association and its members also offer online webinars to gain additional knowledge about dedicated topics. These online and on-demand presentations are about both technical and non-technical matters.

Webinars offered are free of charge and are an extremely efficient way to acquire knowledge via short online presentations.

Lastly, a vast selection of brochures and reference books, published by the KNX Association and third parties, can be downloaded from the KNX Association website www.knx.org or on Amazon.

With KNX Virtual you can set up a simulated KNX installation for free

How long does it usually take to reach the various levels of expertise?

That will depend on the professional.

For those needing to quickly start their projects, they can be ready in just one day. When they want to add the certified course, this can be done in a week. The best is to start@knx now! https://start.knx.org/

And, if you are in a rush to start with KNX, we offer a 20% discount to purchase the KNX Tools you prefer, ETS6 Professional, ETS6 Home or ETS6 Lite here: https://bit.ly/3ovzJeg KNX is on Stand 2M400.

28

Insights: Talent

Next-Gen Talent

Filling the skills gap Anyone attending ISE 2022 is likely to have had difficulties recruiting staff, and the pandemic has only exacerbated this. Here we explore the burning issue of attracting and developing AV talent and how the industry, with the support of AVIXA, CEDIA and ISE, is working together to avert a skills crisis.

Before the pandemic, while the AV jobs market was generally buoyant in terms of employment opportunities there were not always enough appropriately skilled candidates to fill them. Industry branding has long been an issue: professional AV, as opposed to IT, has not traditionally appeared in formal education courses, while outside the industry there has been a lack of understanding of the definition of ‘audiovisual’ as a career choice.

From March 2020, most areas of business and society closed down, with obvious impacts on the AV workforce. “In the first months of the pandemic there was a fear that if you continued working with live events in particular you had no future,” Tobias Lang, CEO, LANG AG, tells RISE. “Live events are dominated by freelancers for whom life was harder because there was no package of security and support so they left the industry. As the industry resumes normality, it will take time for the employment situation to unwind.”

AV is like an international language. Once you understand it, you can go all over the world Jack Laidlaw, Middlesbrough College

Live events is not the only sector with a shortage of freelancers. Technicians able to set up remote systems from broadcast to enterprise are in high demand. Videoconferencing solutions are ubiquitous. Many freelancers with these skills were brought into permanent employment at organisations desperate for inhouse networking expertise.

“Every AV company and every end user is looking to hire permanent staff,” confirms Graeme Massey, MD at recruitment agency JacobsMassey.

“As a consequence, there are fewer candidates in the market. Salaries have exponentially increased to attract the remaining pool of freelancers.”

He adds: “Generally, you need someone who understands both AV system architecture and broadcast networks to deliver meetings and events online.

That online element is here to stay and that has widened the skills gap.”

The issues are Europe-wide. In the south of Europe many roles surrounding system integration and service positions are vacant, reports Christian Orcin Torner, MD, Iberia, d&b audiotechnik. “In Spain we’re missing sound engineers and technicians right now. It’s definitely a short-term problem and it will reverse itself in time, but right now finding individuals with these technical skills is challenging.”

Brexit has exacerbated the problem in the UK. Many non-UK nationals working in AV returned home before January 2021.

“Coming out the other side we’re in a perfect storm of high demand for permanently employed technicians and a talent pool drained of boots on the ground,” Massey says.

Insights: Talent

29

To improve levels of skills and capabilities, many companies are making greater use of online training and some are investing in their own resources inhouse. The Shure Audio Institute (SAI), for example, provides online and instructor-led courses for professionals wanting to improve their expertise in audio engineering and acoustics.

“Understanding this new fast-changing environment, users’ requirements, and the technology needed to face these challenges is key when it comes to evolving in the AV business,” says Dave Klein, Director of SAI. Industry associations AVIXA and CEDIA both have significant programmes of training and qualifications to enable AV professionals to develop their industry skills and knowledge and progress through the industry — see the panel on page 30.

Lasting changes The upside of the skills gap is the opportunity it presents to make lasting changes to the industry’s recruitment process.

“Pro AV has been around for four to five decades and largely grown outside of the standard training and higher education system,” Lang says. “The relationship between a technician, who is typically freelance, and the company that hired them was never that close. Now we see companies trying to form a closer relationship and willing to invest more in their employee’s career.”

Torner believes training is “absolutely key” to preventing the pandemicaccelerated skills gap from recurring.

“Every key player in the industry has a responsibility to provide training for its employees. The market is expanding in every area, some of which we may not have considered before, and so ensuring we are providing our employees with the opportunity to upskill and learn is very important. Education is something that should never end.”

The UK’s Middlesbrough College inaugurated a degree programme in audiovisual technology in 2017

the academic behind the programme.

He attributes this partly to the university’s location in north-east England and to the greater attraction of industries like gaming.

“They need to be a problem solver,” Laidlaw says. “You don’t have to be a super creative artist but you need to have an open mind and to think laterally.”

It’s something a new AV Apprentice scheme aims to address. Devised by Laidlaw and Massey with input and support from 30 companies (including Shure, The British Academy, Wellcome Trust, Bloomberg and integrator Visavvi), the scheme is backed by the Open University, approved by the government’s Institute for Apprenticeships and Technical Education and will launch in January.

Shure’s Klein agrees: “Having a fresh enthusiasm for innovation in [audio] technology, and being able to understand customer’s demands and habits, while also having communication and people management skills, will ease the path to success.”

Crucially it can be accessed online by anyone.

“With the AV Apprenticeship the beauty is you can study and you get paid. That’s the game-changer,” Massey says. “If you don’t have any financial backing you can enter the industry through the scheme, get a qualification and develop a career based on your own merit.”

While prospective AV students need to be comfortable working with computers and have an affinity with engineering and technological knowledge, skills are valuable too.

Recognition that the industry is largely a white male domain is also essential to driving change.

“The apprentice scheme is an entry level point into the industry,” he says.

“The aim is to open the door to a wider and more diverse spectrum of people including to those who have never heard of the industry. Employers can close the skills gap by engaging apprentices.”

Raising awareness The hoped-for injection of keen talent notwithstanding, the industry needs to do more to raise awareness of the opportunities an AV career can bring.

The industry’s main universal qualifications are AVIXA’s CTS and CEDIA’s CIT and IST (see panel). These are well-respected accreditations but are generally only pursued by people after they have joined the industry, rather than while they are still in education.

A degree programme in audiovisual technology inaugurated in 2017 at the UK’s Middlesbrough College was a step forward but struggled to attract students, says Jack Laidlaw, ISE’s AV Career Day brings young people to the show and gives them an insight into the industry

30

Insights: Talent

“This is the main challenge,” Lang insists. “The industry realised this before the pandemic but did not make it a priority. Now this is the challenge we have to solve together. The general public have an awareness of what it means to work in IT but the same is not true of AV. We have to change this.

That’s a big challenge for AVIXA.” The diversity of career opportunity within AV needs to be contrasted with the more familiar career goals of music or media production.

“When I speak about the positives I emphasise that a career in AV is very broad,” Laidlaw says. “You can be dealing with audio, projection, networking, computing — online or at venue. There’s systems integration and management. AV is like an international language. Once you understand it, you can go all over the world.”

Massey agrees: “We should be looking to bring AV brand ambassadors into sixth forms and colleges and saying to students, ‘if you’re not looking for an academic route and want to get into an industry then AV offers you a chance to work at Bloomberg TV or on sound architecture or production script writing’. You can generalise while training then specialise afterwards.”

A training session for CEDIA’s Cable & Infrastructure Technician qualification, aimed at new entrants to the industry

For its part, ISE’s AV Career Day programme plays a role in fostering links between academia — students and faculty — and the AV industry.

Supported by AVIXA and CEDIA, the initiative involves bringing young people to the show and giving them a window into the industry. This includes guided show floor visits to explore the range of technologies within AV, and presentations from potential role models to illustrate possible career paths. The overwhelming feedback from previous participants is that they had no idea of the breadth and scope of the industry.

Universities still have a long way to go to support the AV industry, Torner believes. “In terms of what the industry can do, we need to educate young people about the AV sector. It is such a dynamic, exciting career with limitless opportunities and I wish it was easier to communicate that.

“Saying that, I’m delighted that ISE will be in Barcelona because I think it will really shine a spotlight on the industry in Spain. I hope by bringing AV stakeholders here and having intense coverage we will generate further interest in the sector and its importance to the city!”

AVIXA and CEDIA’s workforce development programmes ISE’s co-owners, industry associations AVIXA and CEDIA, are committed to workforce development and offer in-person and online training sessions at their various locations throughout the world. Both organisations offer a variety of tools to help attract, retain and develop the AV workforce, and have training and examinations available at events including ISE 2022.

AVIXA: Building strong foundations

CEDIA: Working for the industry

The AVIXA Foundation helps AV companies find and develop new talent and aims to increase awareness of AV as a viable career, supporting the growth of next generation AV professionals. It utilises AVIXA’s resources and industry volunteers to cultivate AV skills training programmes around the world. AVIXA also provides: > Training designed to create a solid foundation for a career in AV design, installation, or management.

As well as general knowledge, courses are also available for designers, installers, live events professionals, technology managers, IT network professionals and project managers > Certified Technology Specialist (CTS) Programme > Renewal Units (RUs) > AVIXA’s APEX programme – one of the requirements to be a Provider of Excellence is to have a certain proportion of the workforce CTS-certified > For those new to the AV industry through to experienced veterans, AVIXA offers a comprehensive Dashboard which allows employees and employers to benchmark wages at a country level based on several attributes including position type, years of experience, CTS certifications, and level of education

CEDIA works to create a framework for the sustainable development of a skilled workforce by focusing on attracting new talent to the industry in a number of ways. Its workforce development activity involves utilising public and private resources to help individuals acquire the knowledge, skills and credentials they need to obtain gainful employment and advance their careers with businesses that need skilled workers. CEDIA is utilising the following strategies to become a viable link between jobseeker pipelines, including educational institutions, government agencies, community organisations and member employers. > Apprenticeships: developing the Smart Home Technician Apprenticeship in the UK > Kickstart Programme: a UK government initiative to get more young people into the workplace and skilled up for a career > CIT (Cabling & Infrastructure Technician): created for new entrants to the industry, providing foundational knowledge > IST (Integrated Systems Technician): a more advanced qualification for technicians > Two new revamped technician certifications to support the pathways

At the Show

31

ISE 2022: Bring on Barcelona!

ISE 2022 has a huge range of show features, conferences and activities on offer across the Fira Gran Vía and beyond.

Here we highlight some of the events you won’t want to miss, the technology on show and all the information you need to get to, and around, our new home.

32

At the Show: What’s on

Tuesday-Thursday: Hall 4

Explore digital transformation at IOT Solutions World Congress

The increasing overlap between the worlds of AV and IT has meant that Integrated Systems Europe has become ever more relevant to those seeking to enact digital transformation within many vertical markets. That trend is highlighted even more strongly this year as ISE teams up with IOT Solutions World Congress (IOTSWC), which is described as the largest international event devoted to industry transformation through disruptive technologies.

IOTSWC will take place in Hall 4 of the Fira de Barcelona on 10-12 May; attendees who have registered for either exhibition may visit the other at no extra cost. Attendees registered to any of the ISE conferences can enjoy a 50% discount on the IOTSWC congress programme — and vice versa. There will also be pooling of talent between the content programmes of the two events: Smart Building Conference (SBC) Content Chair Bob Snyder will be speaking in the IOTSWC congress programme, and will also welcome some IOTSWC speakers to the SBC stage.

Alongside ISE’s top pro AV companies and systems integration experts, IOTSWC will bring to the table leading experts and companies working on Artificial Intelligence, Digital Twins, Internet of Things and Quantum Computing. The goal of this cooperation is to highlight the common ground that offers new ideas and inspiration for attendees and exhibitors alike.

What is IOTSWC? IOT Solutions World Congress is organised jointly by Fira de Barcelona and the Industry IoT Consortium (IIC), an organisation founded in 2014

to accelerate the adoption of the Industrial Internet of Things”. The 2022 edition of IOTSWC — its sixth — is entitled title Game-Changing Solutions for Industry Transformation.

The event identifies four key types of end-user within its visitor profile: > Strategists, tasked with moving their enterprise one step forward > Operational technologists, looking to optimise their companies’ internal processes > Customer-centric marketeers, with strong expertise in customer behaviour across multiple channels > IT specialists, who can determine how particular solutions can benefit their company The congress programme at IOTSWC is structured around five themes: Business Optimisation, Artificial Intelligence, Connectivity, Security and Customer Experience. Also taking place alongside IOTSWC is the Barcelona Cybersecurity Congress, an annual event co-organised with the Catalan Government.

Directors’ comments The directors of both shows are enthusiastic about what the cooperation agreement promises for attendees.

The Director of IOTSWC, Roger Bou, says: “At IOTSWC we believe that some of the key technologies we have been showcasing such as Artificial Intelligence and the Internet of Things have an incredible transformational potential for the professional AV industry and likewise the AV and systems integration industry can help to develop disruptive new solutions for the digital transformation ecosystem.”

Mike Blackman, Managing Director of Integrated Systems Events, adds: “AV and IT convergence has been the single most important industry trend at ISE over the past decade and the inspiring innovations happening in IoT take this to another level. It is very exciting to be able to work together and explore even more areas of collaboration. The exciting world of pro AV and the inspiring innovations in IoT make all sorts of possibilities a reality.”

At the Show: What’s on

33

All week: Congress Square and show floor

New areas for demos, networking and start-ups ISE is enhancing the attendee experience by setting up live demo areas, networking lounges and start-up zones in and around the exhibition halls. We’re working with a wide range of partners, trade associations and end-users to organise this.

ISE 2022 will feature numerous themed focal points at the show – where attendees can learn, engage, work or relax. These are located on the show floor and just outside hall entrances.

Here is a summary of what’s planned:

Congress Square – by the entrances to Halls 4, 5, 6 and 7 > ISE’s Discovery Zone will showcase exciting new companies and first-time exhibitors > Pavilions organised by Barcelona City Council and the government of Catalonia will host local and regional exhibitors > The Catalonia Pavilion will also host the Open Innovation Challenge — a search for new technologies and solutions partners

Hall 2 > For the first time, ISE will host a dedicated Influencer Lounge, where social media influencers can interact with exhibitors and create and post content

Get to know WILM Women In Live Music (WILM) is hosting a lounge on Stand 7V650 at ISE 2022. We chatted to its CEO, Malle Kaas, about the organisation and its plans.

What is Women In Live Music and what does it do?

WILM is a European platform for women working within live events.

Among the people who work various roles backstage, less than 5% are women or from other minorities.

We have learned that a community like WILM motivates and inspires the few women in the industry, which helps keep them in the industry. It also helps the live event industry to find a more diverse crew. Furthermore, we organise events and workshops for our members to increase their skills and opportunities to succeed.

360° content from projection software company VIOSO will be shown in the Projection Dome in Hall 5

Hall 5 > The AV Experience Zone will hold Spanish-language sessions targeting key vertical markets (see page 39) > The Projection Dome (Stand 5X400) will show 360° content from projection software company VIOSO and also host presentations and events > Hall 5 is also the location of the Conference Stage, where ISE is holding seven conferences — see pages 46-47 for details

Hall 6 > See the latest in display solutions at the Digital Signage Boulevard

Now that the live events sector is recovering, will all your members return to it?

It looks like it. Overall we’re seeing big gaps across Europe, where male colleagues have left the industry.

However, many of our members are benefitting from this and grabbing the opportunities that occur because of these gaps. However, we are still far from being more than 10% women backstage; I reckon that will take another five to 10 years.

WILM will have a lounge in Hall 7 at ISE 2022. What are you looking to do there?

We hope to encourage more women to come to the tradeshow by offering them a ‘safe space’ where they can hang out and connect with other women. It can be pretty intimidating to enter a trade show on your own when you are a woman, especially if you are a newcomer to the industry. But I do hope that both exhibitors and male guests will visit the lounge and learn more

> Sponsored by Econocom, the ISE Retail Showcase will feature dozens of retail applications to test and try in a real store environment > The Retail Stage will spotlight case studies and thought leadership on retail technology

Hall 7 > The Live Events Arena will be a combined stage and networking area, while the adjacent Product Highlights Area will be a technology showcase > Women In Live Music will also host a lounge (see box item) Please keep an eye on the ISE website (www.iseurope.org) over the coming weeks for more details.

Malle Kaas founded Women In Live Music in 2017

about the industry from a woman’s perspective.

Tell us about the discussion panel that you’re hosting there.

At 16:00 on Tuesday 10 May, we are hosting a panel with the topic ‘Where are the women in the R&D and sales departments?’ We asked a bunch of manufacturers this question years ago, and we got the same answer everywhere: ‘We would love to hire more women in our more technical departments. However, we don’t get any applications from women.’

We would like to discuss how we can turn this around.

34

At the Show: What’s on

AVIXA Events and Training At ISE 2022 AVIXA has a full offering for the AV community and some perks for its members.

Some events require registration. For more details of all events listed here, visit www.iseurope.org/whats-on-at-ise/

CTS Testing > 10-13 May, all day, meet at AVIXA stand (5U505) In cooperation with Pearson VUE, AVIXA is offering CTS Testing on all show days. The CTS certification is accredited by ANSI to the ISO 17024 standard. Tests, which are held offsite, can be taken in English, Spanish and German language.

Regional Events

Council Events

> FRENCH AVUC MEETING: Monday 9 May, 16:30-18:00, Room CC3.13C

> AVIXA WOMEN’S COUNCIL: SHARED EXPERIENCES PANEL Wednesday 11 May, 15:0017:30, Projection Dome (Hall 5)

AVIXA and the AV User Club (France) invites the French AV community for a get-together.

> ITALIAN WOMEN’S COUNCIL PANEL AND COFFEE Wednesday 11 May, 11:0013:00, Room CC3.13C Join this in-language gathering to have a coffee with your peers from the Italian AV-industry and make new relationships. Also join the female professionals from the Italian AV world talk about their professional experience and the importance of women's empowerment in our industry. This is also the first chance to meet the new Italian group of AVIXA's Women's Council in person. > GERMAN CTS BREAKFAST Thursday 12 May, 10:00-11:00, Room CC3.13C Interested in CTS or already a CTS Holder? Meet CTS Trainers, Volunteers, Employers and peers for a discussion on the Value of CTS in the German-speaking countries and for networking.

Inspirational women will discuss how they arrived into the AV industry, challenges they have faced, promoting STEAM subjects in education, how the AV industry is evolving and who are their industry role models and why. > AVIXA DIVERSITY COUNCIL PANELS Thursday 12 May, 10:30-12:30, Conference Stage (Hall 5)

CTS Walk-in Centre: ‘Ask the Trainer’ > Tuesday 10 May, 14:30-16:30, Room CC3.13C (English) > Wednesday 11 May, 11:00-13:30, Room CC3.13A (German) > Wednesday 11 May, 14:30-16:30, Room CC3.13A (Spanish) > Wednesday 11 May, 14:30-16:30, Room CC3.13C (English)

> 10:30-11:30, Designing for Equity, Inclusion, Accessibility

Meet experts and trainers who you can talk to about the CTS Prep courses and answer any last-minute questions you have before taking the CTS Exam. Expect also some great advice on test taking strategies.

> 11:30-12:30, Intersectionality and AV/IT/AI

AV Experience Zone

Two panel discussions organised by AVIXA’s Diversity Council.

> Daily sessions, 10-13 May, Hall 5 > GERMAN WOMEN'S COUNCIL MEETING Thursday 12 May, 12:0014:00, Room CC3.13A

Presenting the most cutting-edge AV solutions and latest trends within the industry. (Spanish language.) See page 39 or click here for details.

The first in person-meeting for everyone interested in the Germanlanguage AVIXA Women's Council.

Meet the group, discuss ideas and network.

Member Meeting Space > 10-13 May, all day, Europa Suites For AVIXA Members, the association offers dedicated meeting rooms in the Europa Suite accessible via the elevated main walkway at Fira Gran Vía.

Rooms can be reserved on www.avixa.org/ISE.

DISCOVER YOUR COMMUNITY

AV professionals create amazing experiences.

Come out from behind the scenes.

Join your peers at AVIXA for networking, support, training, and the latest resources.

avixa.org

36

At the Show: What’s on

CEDIA Education Sessions At ISE 2022, CEDIA will be running a comprehensive, in-person professional development programme delivered by subject matter experts from across the globe; including the opportunity to take CEDIA training in Spanish along with a wide range of opportunities to learn new skills.

Attendees will also have the chance to take CEDIA certification exams.

Special Courses

> NEW BATTERY TECHNOLOGIES AND ENERGY STORAGE

> ISF LEVEL II & III CERTIFICATION TRAINING

> HOW TO COMMUNICATE WITH ARCHITECTS AND INTERIOR DESIGNERS

14:00-15:30 Room: CC1.4

MONDAY-TUESDAY 09:30-17:30 Room: CC1.1

Joel Silver

16:30-18:00 Room: CC1.1

Ken Erdmann

Jeff Hayward / James Ratcliffe

> DESIGN DOCUMENTATION

> HAA CERTIFICATION TRAINING MONDAY-THURSDAY 08:30-17:00 Room: B22/23

Gerald Lemay

16:30-18:00 Room: CC1.2

Keith Jones

> ROLLER BLIND FABRICS: FORM VS. FUNCTION 16:30-18:00 Room: CC1.4

Chris Yorgey

TUESDAY 10 MAY THURSDAY 12 MAY

> FUTURE TECHNOLOGIES UPDATE: FUTURE TECHNOLOGIES: THE INSIDE SCOOP FROM SILICON VALLEY

> CI-FI - WHY PERFORMANCE MATTERS

> LOW FREQUENCY REPRODUCTION

> CHARGING FOR DESIGN

10:00-11:30 Room: CC1.4

Rich Green

10:00-11:30 Room: CC1.2

> VIDEO TECHNOLOGIES ROUNDUP 10:00-11:30 Room: CC1.3

Arnaud Laborie Dan Adams / David Meyer

> THE FUTURE OF POWER

12:00-13:30 Room: CC1.4

Ken Erdmann

12:00-13:30 Room: CC1.2 12:00-13:30 Room: CC1.3

Rich Green Leslie Shiner

> A PROJECT MANAGER'S GUIDE TO THE FINANCIAL STUFF 14:00-15:30 Room: CC1.3

Leslie Shiner

Peter Aylett / Rich Green

> FINALZAR UN PROYECTO: EL ULTIMO CINCO POR CIENTO 16:30-18:00 Room: CC1.4

Sergio Rojas

José Maria Morcillo Lopez

> INTERFACING WITH TECHNOLOGY TRENDS IN TOUCHING LESS

Neil Silver

> UNDERSTANDING WI-FI 6 AND WI-FI 6E 12:00-13:30 Room: CC1.2

12:00-13:30 Room: CC1.4 TBD

> BETTER SALES PRESENTATIONS MEAN BETTER SALES > DESIGN THINKING WORKSHOP 14:00-17:00 Room: CC1.4

Paul Dexter

Rich Green / Peter Aylett

> PROPIEDAD Y GESTION DEL NEGOCIO DE LAS CASAS INTELIGENTES

16:30-18:00 Room: CC1.3

Doug Jacobson

16:30-18:00 Room: CC1.2

Walt Zerbe / Mitch Klein

FRIDAY 13 MAY

WEDNESDAY 11 MAY

> ASK THE EXPERT: BRIDGING THE GAP BETWEEN AV AND ENVIRONMENTAL CONTROL

> CEDIA CERTIFICATION EXAM: CABLING & INFRASTRUCTURE TECHNICIAN

> SELL DIFFERENTLY

> CEDIA CERTIFICATION EXAM: INTEGRATED SYSTEMS TECHNICIAN

Mark Warburton / Richard Caton / Suzanne Fitzgerald

10:00-11:30 Room: CC1.2

> HDMI 2.1 - 2022 UPDATE

10:00-11:30 Room: CC1.4

Pete Baker Dan Adams / David Meyer

> BETTER JOB COSTING AND LABOR CONTROLS TO INCREASE PROFITS 12:00-13:30 Room: CC1.1

Leslie Shiner

> THE EVOLUTION OF THE HOME NETWORK 12:00-13:30 Room: CC1.2

Nathan Holmes

> METAVERSE - LIVING IN THE AUGMENTED WORLD 12:00-13:30 Room: CC1.4

Rich Green

> BUILDING YOUR BUSINESS WITH TRAINING 14:00-15:30 Room: CC1.1

Leslie Shiner

> THE INTEGRATOR OF 2027: FUTURE OPPORTUNITIES 14:00-15:30 Room: CC1.2

Sergio Rojas

> LIVE PODCAST : UNDERSTANDING THE PLAYGROUND WHERE SMART HOME PROTOCOLS FACE BOTH OPPORTUNITIES & CHALLENGES

> INNOVATIONS IN LIGHTING TECHNOLOGY AND THEIR INFLUENCE DESIGN AND EXPERIENCE

10:00-11:30 Room: CC1.1

Nathan Holmes

> CEDIA/CTA-RP28 HDMI® SYSTEM DESIGN AND VERIFICATION RECOMMENDED PRACTICE

16:30-18:00 Room: CC1.1

> MICRO LED — THE FUTURE OF TELEVISION, MULTIMEDIA ROOMS AND CINEMA

16:30-18:00 Room: CC1.1

10:00-11:30 Room: CC1.4

Keith Jones

14:00-15:30 Room: CC1.2

> RP22 AUDIO AND ROOM DESIGN RECOMMENDED PRACTICE WORKSHOP 14:00-17:00 Room: CC1.2

10:00-11:30 Room: CC1.2

> INTEGRANDO AV CON KNX

12:00-13:30 Room: CC1.1

> THE SOUND OF SILENCE: CORRECTING ACOUSTICAL FLAWS IN YOUR CLIENT’S HOME > 20 WAYS TO INCREASE PROFITS

10:00-11:30 Room: CC1.1 Jean-Philippe Fontaine / Roberto Gamba

CEDIA Technical Council

10:00-13:30 Room: CC1.1 10:00-13:30 Room: CC1.1

90-minute sessions are €99 for CEDIA members, €120 for non-members (Early Bird rates are €75 and €90).

180-minute sessions are €150 for CEDIA members, €180 for non-members (Early Bird rates are €110 and €135).

Special rates apply for the two Special Courses and the CEDIA certification exams.

Buy a pass and save: a CEDIA All Access Training Pass costs just €300 for CEDIA members, €380 for non-members (Early Bird rates are €230 and €290) and covers entry to all education sessions apart from the Special Courses.

All prices are exclusive of VAT.

For more details visit: www.iseurope.org/cedia-education

certification NOW MORE RELEVANT THAN EVER We’ve updated the programme, so now your CEDIA Certification means that you’re absolutely at the top of your field in the integration industry. It’s a mark that tells the world you’re the best at what you do.

Learn more about the new CIT (Cabling and Infrastructure Technician) and IST (Integrated Systems Technician) certifications at cedia.net/certification.

38

At the Show: What’s on

Throughout the show: Congress Square (outside Halls 4-7)

Spotlight on Spanish exhibitors Don’t miss the chance to discover exciting Spanish companies in dedicated city and regional pavilions.

Barcelona City Council’s pavilion is showcasing twelve local AV system integrators and AV-related companies — including the Catalan AV Cluster, whose members span the entire audiovisual value chain. It’s a great opportunity to be able to connect with a broad range of local talent and to discover how the local council can help you navigate establishing a business presence in the city.

Presented by Catalonian business development agency ACCIÓ, the Catalonia Pavilion will feature 30 leading companies from the region that have established a strong international presence with their products and services. Company representatives will be on hand to answer questions and to make new connections.

ACCIÓ is running its Open Innovation Challenge, which brings together buyers and sellers looking for solutions. It’s a matchmaking initiative aimed at catalysing business development. The hybrid matchmaking event features challenges across seven categories: live events; broadcast and content creation; residential and smart building; hotels and hospitality; digital signage & digital out-of-home media; unified communications and education technology; and audio.

For more information on the ACCIO Open Innovation Challenge, click to register for free by 29 April. You can find out more information about the challenges to be addressed here or at the Open Innovation Challenge website.

The Barcelona City Council and Catalonia Pavilions are located in Congress Square, near the entrances to Halls 4-7.

Throughout the show: Congress Square (outside Halls 4-7)

What will you discover?

The ISE Discovery Zone has long been the launchpad for first-time ISE exhibitors, from young ground-breaking companies to prestigious PLCs. It’s a great place to unearth new technology and the potential for collaboration, all in an easy-to-navigate area in Congress Square.

Confirmed exhibitors in the Discovery Zone include: > Drone Pixel by Ehang (Stand 4A270) Draw your messages in the sky > Rapidmooc (Stand 4A266) Create professional quality videos in minutes with all-in-one studios > Audioscenic (Stand 4A252) Changing the way we experience audio

> IMAGO (Stand 4A288) Collaborative education with a fun twist

> PhasedConnect (Stand 4A256) Innovative SaaS start-up with vast experience in video conferencing, collaboration, and meeting space

> inlea (Stand 4A284) Business growth, international expansion and corporate innovation by providing best-in-class advice and leading-edge legal, business, tech and HR solutions

> Convergent Design (Stand 4A258) Meet Erika – The world’s best wireless microphone > Streamit (Stand 4A276) In-store audio solutions for retail, hospitality and catering market

> PlaceOS (Stand 4A290) Integrate the physical with the digital – Then automate it > telerion – FUSE (Stand 4A254) Integrated Multilayer Service Platform Check for updates on the ISE 2022 online floorplan.

At the Show: What’s on

39

Throughout the show: Hall 5

Get closer to the industry at the AV Experience Zone

Session timetable: > 10 Mayo, 12:00-13:30: La revolución en el retail a través de nuevas experiencias > 11 Mayo, 10:30-12:00: Nuevos escenarios virtuales: de las experiencias inmersivas al Metaverso > 11 Mayo, 12:30-14:00: Tecnologías Audiovisuales para la educación de hoy y mañana > 11 Mayo, 16:00-19:00: La nueva era del consumo de contenidos audiovisuales

AV projects, the latest trends and customer testimonials will all be on the agenda

Following its successful debut at ISE’s event in Barcelona in June, the AV Experience Zone returns for a second edition, targeting vertical market audiences, professional technicians and sessions for students across its four-day programme.

Presented in Spanish, this show feature will offering cutting-edge AV solutions and the latest industry trends. It will showcase flawlessly executed AV projects and present customer testimonials from the most talented and experienced professionals in the sector.

Audience invitations will be extended to groups across vertical markets that include retail, corporate, hospitality and education. Highlighted solution areas will be conferencing and collaboration, content distribution and media, digital signage, and audio.

> 12 Mayo, 10:30-12:00: El futuro de los eventos para adaptarnos a los nuevos tiempos > 12 Mayo, 12:30-14:00: Colaboración hoy, desafíos en un nuevo paradigmas There will also be guided tours in the exhibition halls for specific audiences in attendance, as well as networking sessions.

The AV Experience Zone is located in Hall 5, stand 5T200. For more details, visit www.avxzone.iseurope.org.

Throughout the show: Eventos Filmax Cinema Gran Vía Complex

Take part in the ultimate audio Xperience As the importance of Next Generation Audio and experience-driven sound continues to rise across pro AV, the need to give potential customers a realistic representation of emerging technologies in this field is becoming ever-more important.

ISE, in partnership with Eventos Filmax Cinema Gran Vía complex, is addressing this with the ISE Sound Xperience, which will feature demonstrations from world leaders in audio technology.

New for 2022, the ISE Sound Xperience will offer uniquely configured audio spaces at the Eventos Filmax complex, which is located a few hundred metres from Hall 5 at the Fira. Companies signed up to exhibit include Adamson, L-Acoustics and Martin Audio.

The latest Dolby digital cinema surround sound processors and high-end Barco projectors are common to all the rooms, which are divided into three distinct types of

Hear from world leaders in audio at the ISE Sound Xperience

environment. The larger Sound Xperience Rooms 1 and 2 will play host to audio showcases with large-scale dramatic impact. Six smaller Sound Xperience Rooms will provide demonstrations in keeping with that of a theatre/event-style space, while the remaining four rooms will feature smaller-scale staging for more intimate settings.

While the configurations vary, all rooms will provide both vendors and visitors with sound that has depth, accuracy and pin-point clarity.

The ISE Sound Xperience is located in the Eventos Filmax complex, a few hundred metres from the exit to Hall 5.

40

At the Show: What’s on

Tuesday 10 May, Evening Maritime Museum, Barcelona

AV excellence celebrated at 16th annual Inavation Awards On 10 May 2022, the industry will gather to celebrate the best projects, technologies, businesses and people that professional AV has to offer. The stars of the international AV integration industry will be out in force when the Inavation Awards, powered by Inavate magazine and ISE, take up their much-anticipated residency in Barcelona.

Staged on the evening of the first day of Integrated Systems Europe, the Inavation Awards are probably the most established awards programme across the global AV integration industry. They cater for the international community of pro AV integrators, consultants and their enduser customers, as well as manufacturers and the distribution channel. For 16 years the Inavation Awards have consistently highlighted the best people, projects and companies in the industry. This edition will bring together the very best in AV for a high-end evening, providing guests with the opportunity to reconnect, network and celebrate during ISE 2022.

Inavate magazine’s Group Publisher, Anna Mitchell, commented: “We are delighted our 16th annual awards programme is back to normal, continuing our close partnership with ISE and staging our gala awards dinner at the Maritime Museum of Barcelona.

“We can’t wait to reconnect with our ever-growing membership of decision-makers and ISE attendees in such grand surroundings. Whether you’re a finalist or not, this is one of the best networking opportunities during ISE.”

Picture: Floris Heuer

The Inavation Awards will recognise the best people, projects and companies from across the industry

First-release table and seat tickets are now available; prices are fully inclusive of all costs on the night.

The 16th Inavation Awards take place on the evening of Tuesday 10 May at the Maritime Museum, Barcelona. For further details, and to be part of this special event, please visit www.inavationawards.com.

Thursday 12 May, 16:00 Live Events Arena, Stand 7X200

Stand Design Awards return to ISE 2022 Once again, ISE is proud to host the ISE Stand Design Awards competition, which is now in its fifth year. Created to acknowledge ISE exhibitors and their stand-design efforts, the awards are independently managed by EXHIBITOR magazine, an award-winning print and online magazine featuring best practices for trade show marketing.

Every stand on the ISE show floor is automatically entered and will be judged on site during ISE 2022. (Any stand that has previously won an ISE Stand Design Award and whose design employs roughly the same size footprint and/or reuses approximately 50% or more of the previous winning stand is ineligible for the competition.) There are four categories: 49sqm or less, 50-199sqm, 200-399sqm, and 400sqm or more.

EXHIBITOR magazine editor, Travis Stanton, and a staff member will be on site for the duration of the show and will complete the initial round of judging to select the finalists.

“After two years in hibernation, the live events industry is re-emerging, as events like ISE return amid a pent-up demand for face-to-face connection,” said Stanton. “The world is waiting to see what ISE exhibitors have in store, and there’s never been a more important time to engage the power of experiential marketing as a way to reignite business, spotlight innovation and convey to clients and prospects that your brand has not just weathered the pandemic but also pivoted into a more agile operation capable of thriving amid unprecedented obstacles.”

Flanked by Mike Blackman of ISE and Travis Stanton of EXHIBITOR magazine, representing the winners of the 2020 Stand Design Awards were (L-R) Henoc Bananga (Lindy), Brigitte Kommer and Daniela Steinhart (NEC Display Solutions Europe), Keith Mok (Rocketsign) and Wendy Chen (BenQ Europe).

The finalists will be judged by an expert panel of designers and marketers, who will award scores based on a specially defined set of criteria.

Scores will be based on eight different assessment criteria points, including: strength of communications, integration of technology, impact and effective use of space.

The Stand Design Awards will take place on Thursday 12 May at 16:00 in the Live Events Arena, Hall 7, Stand 7X200.

At the Show: What’s on

41

Making hybrid work Jabra and Shure, two ISE 2022 Platinum Sponsors, share their thoughts on hybrid working – the challenges it brings and the AV technology on show in Barcelona that is helping teams to collaborate with comfort and ease.

Jabra

The future of work The shift to hybrid working is the biggest change in work culture that many businesses have ever experienced.

There is a growing demand for flexibility with 68% of employees preferring a hybrid working model, according to Jabra’s Hybrid Ways of Working 2021 Global Report.

The challenge is how to create a hybrid working environment where everyone thrives and can be their most productive, wherever they are.

As we continue to work in dispersed teams more than ever before, companies are reviewing how to future-proof their business, placing video at the heart of digital transformation.

Looking ahead, AI and analytics will play an integral role in helping companies to make informed decisions and navigate a hybrid-working future.

At ISE, Jabra is showcasing how intelligent video solutions, data-driven insights, and immersive video and sound are transforming productivity and increasing collaboration.

Jabra will also be highlighting new 2022 research that reveals the latest hybrid working challenges and trends.

With Jabra’s PanaCast 50 it is now possible to enjoy videoconferencing with a 180o field-of-view, while a whiteboard sharing feature captures content so everyone can participate.

There is also the flexibility to experience professional videoconferencing from anywhere with Jabra’s PanaCast 20, a compact, portable and intelligent personal camera. www.jabra.co.uk Stand: 2E300

Shure

High-quality audio means high-quality meetings Companies of all sizes have had to quickly adapt and make do with available technology to support the rapid shift to remote working. Since the hybrid working model is here to stay, businesses are realising that there is a need to upgrade their conferencing technology to foster collaboration among employees in all their meeting spaces.

Now, if the past few years have taught the world one thing, it’s that communication is key and having the right audio is critical to unlocking the productivity and potential for employees, end users and customers. We all know that you can still have a successful conference call without video, but without high-quality audio your call is over before it can really even begin, which is why it is crucial to have a reliable audio solution for all of your meeting spaces.

With a choice of either Shure’s Microflex or Stem ecosystems, IT teams and AV integrators are getting the best of both worlds with a high-quality suite of audio devices that can be customised and scaled to meet the needs of any room and budget. This makes them the perfect choice for any type

or size of organisation seeking high-quality standardised audio solutions. www.shure.com Stand: 3N250

42

At the Show: New technology

Product innovations The latest AV products and solutions will be on show throughout the Fira. Here we highlight a selection of the innovative tools you’ll find at ISE 2022.

Accenta Music & P.O.S.

KIOSK IQ – intelligent monitoring: small, clever and efficient KIOSK IQ is a cloud solution for the complete administration of DS networks and devices. Device and environmental data are stored and accessible with user-friendly dashboards, allowing users to fully manage and control outdoor and indoor systems. With 24/7 monitoring, cloud alarm rules with escalation management allow immediate notifications via email or SMS to alert technicians and to react to problems before they escalate, for example rebooting screens or players remotely.

KIOSK IQ is equipped with LAN/WLAN and optionally with an LTE modem. Users can check the state of their devices, optimise the performance and provide greener signage. The easy-to-install KIOSK IQ-box features temperature, humidity, light and motion sensor controls, heating and ventilation components, players and screens. It can be retrofitted into existing installations and guarantees perfect maintenance and experience management. The financial benefits are over

50% cost savings on maintenance, optimal energy efficiency and longer device lifetimes. For more information, visit www.kiosk-iq.com.

Stand: 6K430

Blackmagic Design

Blackmagic URSA Broadcast G2 The URSA Broadcast G2 features a 6K sensor that brings digital film quality to live sport, concerts and events. With its 13 stops of dynamic range, the camera offers exceptional low light performance with dual gain ISO of up to +36dB. A comprehensive and feature-packed camera, the B4 lens mount with optics specifically designed to match the camera’s sensor allows you to use modern Ultra HD B4 ENG lenses or lower-cost HD lenses.

The camera also includes an advanced YRGB colour corrector built-in and full remote camera control. When paired with Blackmagic’s ATEM switcher hardware, users can build scalable live production workflows.

Users can also utilise a broad range of codecs, including Blackmagic RAW, ProRes and H.265, to work and deliver recorded content fast or to optimise postproduction.

Stand: 3C200

At the Show: New technology

43

Blackmagic Design

Blackmagic Studio Camera 4K The Blackmagic Studio Camera is a family of professional all-in-one studio cameras with advanced broadcast features in a highly portable design.

The dual native 4K sensor features an ISO up to 25,600, so customers can create amazing images even in dimly lit venues. Advanced features include talkback, tally, camera control, built-in colour corrector and recording to USB disks.

All models feature HDMI with tally, camera control and record trigger. At the same time, the Studio Camera 4K Pro adds 12G-SDI, professional XLR audio, a brighter HDR LCD, 5-pin talkback and 10G Ethernet IP. The 10G Ethernet allows all video, tally, talkback and camera power via a single connection, so setup is much faster using standard Cat6 Ethernet, and it’s much lower cost.

Stand: 3C200

MA Lighting

grandMA3 onPC rack-unit: The powerful all-round lighting control solution for installations The grandMA3 onPC rack-unit is a powerful all-round lighting control solution for theatres, TV studios, houses of worship and many more. It offers comprehensive lighting control in a 19in format and can therefore be easily integrated into existing infrastructures. The grandMA3 onPC rack-unit can be used as a standalone controller, run shows automatically or act as a backup unit in a grandMA3 lighting control system.

All relevant connections – DMX out/inputs, MIDI in/out, timecode and DC remote – are already integrated in the

grandMA3 onPC rack-unit and can be used directly. Just connect a mouse, a keyboard and up to two external monitors and you are ready to go!

For more information visit www.malighting.com.

Stand: 5P850

The Official ISE 2022 Show App. • The only way to access your show badge • Browse exhibitor listings – filter by country or sector, or search by keyword • Mark events and sessions to create your personal schedule

Search: ISE 2022 The Official Show App.

Download from the App Store or Google Play Store

44

Travelling to ISE

Be prepared!

It’s the first ISE show in our new home at the Fira de Barcelona Gran Vía. Here’s everything you need to know to prepare for your visit – including booking flights and accommodation, travelling to the Fira and what to do when you get there.

At the Show: Plan your visit

Getting to the Fira The Fira is very well connected for transport links, no matter how you travel to Barcelona.

By Air Barcelona-El Prat Airport has two terminals, T1 and T2, where around 100 airlines operate. Direct access from the airport to the Fira: >

BY ROAD: 12km (C-31)

>

UNDERGROUND: take TMB Metro L9 South (Fira and Europa|Fira stations)

>

BUS: take TMB line 46 (Pl. Europa stop)

>

TAXI: a 15-minute ride

Underground 5-minute walk from Fira and Europa|Fira stations >

TMB Metro L9 South serves Fira and Europa|Fira stations, close to Fira East and South Access

>

(TMB Metro L10 South serves Foc station, close to Fira North Access, which is not in use at ISE 2022)

>

FGC (Catalan Government Railways Lines L8, S3, S4, S8, S9, R5, R50, R6 and R60) serve Europa|Fira station, close to Fira South and East Access

>

More information: www.fgc.cat/en

Bus 5 to 10-minute walk >

TMB lines: H12, V1, 46, 65, and 79

Train 5-minute walk from Europa|Fira Station >

FGC (CATALAN GOVERMENT RAILWAYS): Lines L8, S3, S4, S8, S9, R5, R50, R6 and R60 serve Europa|Fira station, close to Fira South and East Access

>

More information: www.fgc.cat/en

>

RENFE: Barcelona-Sants station, 4km from the fairground, is connected to a comprehensive regional, national and international railway network. From the station you can take the TMB Metro system to the venue or a taxi

>

GPS CO-ORDINATES: 41.35448, 2.12698: The Gran Vía fairground is located in a new business development area, connected to the main motorways and dual carriageways leading into Barcelona: AP-7, AP-2, A-2, C-16, C-58, C-31, C-32, C-33

>

There are two parking garages: A & B

Exclusive travel and accommodation deals We’re delighted to offer an exclusive discount on return flights to Barcelona with Vueling, one of Spain’s largest airlines. You can get a 10% discount on your fare if you book during March, or 5% if you book in April or May. Simply book your flight at vueling.com and use the code ISE22.

We also recommend that you book your ISE accommodation through bnetwork, our official hotel and travel partner.

For more information on Vueling and bnetwork, go to www.iseurope.org/travel-services.

Free travel in Barcelona

Car

We are pleased to announce that all ISE attendees will receive a free travel pass for use on all metro services and buses in the city.

You can collect your free travel pass from one of the information points inside the South and East Access from 14:00 on Monday 10 May. It is valid for the four days of the exhibition.

At the Show: Plan your visit

45

Registration

Halls and Technology Zones

There is no in-person registration; it can only be done online, at www.iseurope.org.

The show will feature themed Technology Zones, drawing together exhibitors with a strong focus in a specific area: > Audio (Hall 7) > Digital Signage & DOOH (Hall 6) > Multi-Technology (Halls 3 & 5) > Lighting & Staging (Hall 7) – new for ISE 2022 > Residential Solutions / Smart Building (Hall 2) > Unified Communications / Education Technology (Hall 2)

A major change for ISE 2022 is that we will not routinely issue paper tickets or badges. Once you have registered, you will be able to download your badge via the ISE mobile app. This badge admits you to the venue and to any additional conferences or professional development sessions for which you have registered.

If you wish to have a paper badge, you can have one printed at an information point at the entrances. But if you already have a company lapel badge, we recommend you wear that instead.

The ISE mobile app is available to download now from app stores. Show badges will be accessible from the app on or before 18 April.

COVID-19 precautions Following our successful events in both Barcelona and London in 2021, we will again be deploying Covid protection measures to ensure each other’s safety.

Anyone that wants to enter Fira Gran Vía during the four days of ISE 2022 (10-13 May) must bring one of the following with them, in either English or Spanish, and show it on entry: > Proof of vaccination against COVID-19 > Proof of recovery from COVID-19 > Proof of a negative PCR or Rapid Antigen Test — this is valid for two days (the day of the test and the day after). Once this has expired, a new proof of a negative PCR or Rapid Antigen Test must be obtained.

Please note that a negative Covid test is only required to enter ISE 2022 if you do not have proof of vaccination or proof of recovery.

Once you have shown your Covid certificate, you can scan your badge (from the app) to enter the show.

It is possible that these arrangements may change after this magazine is published, so to get the latest information about Covid protocols in place at the show and testing facilities in Barcelona, please see www.iseurope.org/keeping-you-safe-at-ise-2022/.

Arrival, wayfinding and show information You can enter the Fira by showing your validated electronic badge at either the South Access or the East Access.

You need to show your validated electronic badge to enter the show. Secure cloakrooms are available to store coats (€2 per day) and luggage (€4 per day). On your way in: > Pick up an Official Show Guide for detailed information on exhibitors, show features and professional development programmes. > For the very latest updates on what’s happening at ISE 2022, pick up a copy of the ISE Daily. The show’s official newspaper is produced on-site during the show and printed overnight in time for distribution each morning. > The ISE app will also contain information about exhibitors, show features, conferences, seminars and professional development sessions.

The Multi-Technology Zone (Halls 3 and 5) contains many of ISE’s flagship exhibitors, as well as companies with a broad range of solutions that span more than one main technology area.

Additionally, Congress Square (between Halls 4, 5, 6 and 7) will feature the Discovery Zone – a special area highlighting startups, new businesses and companies making their debut at ISE. Also here will be special areas for companies and startups from Barcelona and Catalonia.

In Hall 4, you can visit IOT Solutions World Congress. Turn to page 33 to find out more about the game-changing technologies on display there.

Turn to page 32 onwards for details of other planned show features — including technology demonstration zones — on and close to the show floor.

Queries and contacts If you have any queries about anything to do with ISE 2022, our website at www.iseurope.org is your best starting point.

If that doesn’t answer your question, then… > For attendee registrations, existing exhibitor bookings, technical requirements and general information on Barcelona, contact our Operations team at office@iseurope.org > For marketing questions, contact Stefanie Hanel, Director of Marketing Communications, at shanel@iseurope.org > For new exhibitor space bookings, rates and pricing details, contact our Sales team at sales@iseurope.org

AVAILABLE NOW!

ISE 2022

THE OFFICIAL SHOW APP > Access your electronic show ticket – we will not be using printed tickets > Search the exhibitor listing > Browse the event programme and create your personalised schedule

46

At the Show: Conferences

What’s shaping the future?

The ISE 2022 conference programme consists of seven events across the whole week of ISE, from Monday to Friday.

ISE continues to attract an increasing number of AV end-users — professionals who work in industries where AV solutions are deployed — in addition to its traditional audience of people employed in the AV buying chain, also called the AV channel. ISE’s conference programme facilitates the exchange of ideas between these two groups. Each conference is based around a specific vertical, but they are all designed to inform attendees about the technology trends,

changing business environment and customer expectations that are shaping the future of their particular industry.

All these conferences will take place in the ISE Conference area in Hall 5 (see floorplan on pages 10-11 for location). For more on the background to these conferences, turn to page 20.

To register for any of the conferences, you must first register for ISE. Turn to page 54 for a free exhibition registration code.

Smart Building Conference Monday 9 May, 10:30-18:30

Smart, safe, sustainable building technologies The pandemic underlines the importance of health and safety within buildings. Nature (and governments) constantly remind us of the price of ignoring sustainability. Meanwhile owners, tenants and stakeholders realise that only smart technologies allow us the level of information and control we need to address these – and other – major concerns.

As office and retail buildings reopen, delivering peace-of-mind and confidence to employees and visitors is a top priority.

Property owners and corporate tenants have been forced to

rethink the way buildings are operated; notably, investment in smart building technology rose during this pandemic.

The built environment is changing dramatically. You need to learn more about what these important changes in the building will require of you. Talking about smart building is where you learn the most about all the technologies and how they come together.

Superyacht Technology Summit & VIP Experience Monday 9 May, 10:30-14:30; tours the next day

Full speed ahead for the superyacht industry Presented by Superyacht Technology, the Superyacht Technology Summit & VIP Experience will involve a halfday summit covering tech talks to engage with the best in the superyacht industry. This will be followed by a half-day VIP tour of ISE and a shipyard, followed by a lavish dinner at one of Barcelona’s top eateries.

> Success: Tech Talks will cover how to succeed in the industry and highlight how blue-chip companies can work successfully with superyacht R&D teams.

Key Summit themes include:

> Learning: What can we learn from the companies that are at ISE?

> Integration: Industry leaders will discuss how the process works, what we should expect from great integrators.

> Future: What is the future of technical management in the superyacht industry, with technology as a whole moving towards AI, automation and smart interactions?

Control Rooms Summit Tuesday 10 May,, 10:30-14:30

Designing a new critical control room The emphasis placed on professionalising critical control rooms has moved at a rapid pace over the past 20-30 years, driven by the rationalisation and centralisation of facilities and operations, often as a result of advances in technology. Today control rooms are very much the entry, evaluation and decision-making point in the management of many and varied critical operations.

These centres of excellence must continue to evolve as the world changes around them. In recent years we have heard a lot about closer collaboration and integration of city- or region-wide service providers to deliver Smart or Safe Cities.

So, how do you go about designing a new critical control room? The Summit will explore the way these facilities are changing and how the control room community must work together to deliver appropriate and outstanding new models.

At the Show: Conferences

47

Smart Workplace Summit Tuesday 10 May, 15:00-19:00

Innovations re-shaping the workplace With eyes on returning to the office, organisations need immediately practical and implementable advice from workplace integrators.

No other conference brings together the three worlds that collide to make the smart workplace: the digital workplace of the IT industry which improves the employee experience, the encompassing workplace of facility managers which controls much of the office environment, and the workplace

experiences that the AV industry has brought to meeting rooms, lobbies and open spaces.

Each sector is making progress that goes unnoticed by the other. Companies and organisations need solutions now: they need solutions that make their offices safe for workers and visitors, their remote workers more productive, and their employee experiences more attractive in the middle of the Great Resignation.

Digital Signage Summit Wednesday 11 May, 10:30-14:30

The new agenda The Digital Signage Summit will address key topics on the digital signage agenda: green signage; industry consolidation; best practice; and the latest tech trends.

Sustainability and green signage have become relevant at C-level. CEOs and CIOs now have to deliver new carbon savings every quarter to their shareholders. Green signage also can play a huge role in ESG (environmental, social and governance) strategy.

integrators, tech suppliers, brands and retailers. There will be roundtable discussions around these key topics and exclusive market insights, including the traditional invidis keynote. And they can expect broad market coverage around the areas of digital signage, DooH, digital retail, new work and smart city.

Attendees can see and hear top speakers from leading

Digital Learning Summit Wednesday 11 May, 15:00-19:00

Build back hybrid The pandemic massively accelerated digital transformation within higher education. With travel restrictions, quarantine and social distancing rules, it was necessary to adapt to cohorts learning to the same timetable with only partial co-location. Everyone is keen to get back on campus and back in the classroom but the genie is out of the bottle: hybrid learning has arrived.

and insights into its product roadmap as it positions itself at the heart of the learning ecosystem. There will also be great success stories of universities developing creative solutions to deliver hybrid learning at scale. Plus there will be a look at how AR, MR and XR are helping deliver everything from justin-time learning to more authentic assessment.

The Digital Learning Summit will explore the implications of this seismic shift. Zoom will give an inside view of its success

Live Events Summit Thursday 12 May, 15:00-19:00

The new world of pro audio Experts from the world of pro audio, top manufacturers and professionals at the coalface of the live events industry will be sharing their expertise at the Live Events Summit.

Produced in association with live events industry magazine TPi, the Summit will focus primarily on the world of pro audio, touching upon the industry trends that will impact on what artists and audiences are likely to see in the future. Subjects to be covered include: > Immersive Audio on Tour > Remote Mixing

> Networking > Touring Sustainably

Remote mixing was vital during the pandemic, but could be utilised more widely to cut the industry’s carbon footprint.

With bands such as Coldplay being outspoken about reducing environmental impact, it will be up to those behind the scenes to find the solutions.

And don't forget…as an ISE attendee you qualify

for a 50% reduction on a conference ticket at IOT Solutions World Congress in Hall 4. See page 32 for details

48

At the Show: What’s on

Conference speaker profiles Each of the seven conferences at ISE 2022 features a full lineup of internationally recognised subject experts, taking part in keynotes, presentations and panels. Here we profile a selection of them and offer a preview of their sessions.

SMART BUILDING CONFERENCE

Tomás G Mac Eoin Tomás G Mac Eoin is CEO of Hereworks, which delivers Master Systems Integration services – which play an emerging but crucial role in the design and delivery of smart buildings.

He has spent more than 20 years in the technology and real estate industries, including experience in AV, workspace fitout, IP networks, automation and RF engineering.

He has been involved in the development of Hereworks Happy, a smart building system and personal application that helps buildings achieve a 100% happiness score – ensuring the wellbeing of occupants, while the building operates at maximum efficiency and minimal carbon emissions.

Tomás is presenting the session ‘What we learned as a Master Systems Integrator’ at the Smart Building Conference.

The Smart Building Conference runs from 10:30-18:30 on Monday 9 May.

CONTROL ROOMS SUMMIT

Alvin Chan Alvin Chan is Executive Director of Calsius Solutions. He is a 27-year veteran of control rooms, command and control, communications and computers, intelligence surveillance and reconnaissance projects.

He started his career in the Singapore Armed Forces and has significant operational experience, having commanded Singapore's largest deployment in Afghanistan in 2010.

The theme of the Control Rooms Summit is ‘Designing a new critical control room’ – and control rooms for smart cities are very much at the cutting edge of what can be achieved, integrating a wide variety of service providers to enable closer collaboration.

Alvin’s session is entitled ‘Designing control rooms for smart cities: a Singaporean perspective’.

The Control Rooms Summit runs from 10:30-14:30 on Tuesday 10 May.

SMART WORKPLACE SUMMIT

Snorre Kjesbu Snorre Kjesbu is Vice President & General Manager of Webex Devices at Cisco – leading a worldwide organisation responsible for the collaboration devices business, which ranges from IP phones to immersive video systems. With over 20 years of engineering experience, he has been the driving force behind first Tandberg’s and then Cisco’s collaboration hardware line-up. He was also responsible for R&D into wireless communication at ABB, where he and his team won the Wall Street Journal Innovation award.

He has obtained more than 20 patents in the areas of communications and video conferencing and is on the board of directors for several IT companies.

Snorre will present the keynote at the Smart Workplace Summit.

The Smart Workplace Summit runs from 15:00-19:00 on Tuesday 10 May.

At the Show: What’s on

49

DIGITAL SIGNAGE SUMMIT

Valentina Candeloro Valentina Candeloro is Director International Marketing at Mood Media – the world’s leading in-store media solutions company dedicated to elevating the customer experience. It creates greater emotional connections between brands and consumers through the right combination of sight, sound, scent and systems solutions.

Valentina will be on the panel ‘New approaches to digital signage integration’, alongside Ron Haans, CEO of First Impression, and Monika Lindquist, Marketing Director of Visual Art.

With new digital signage integrators from outside the AV space entering the market, established international digital signage integrators – represented on the panel – must constantly adapt their offering, skill set and regional presence. What new skills must they develop to remain successful? Also how do established players compete with larger market entrants with more financial power?

The Digital Signage Summit runs from 10:30-14:30 on Wednesday 11 May.

DIGITAL LEARNING SUMMIT

Prof Dr Fridolin Wild DLS keynote speaker Fridolin Wild is Professor at the Institute of Educational Technology of The Open University, where he leads the work of the Performance Augmentation Lab (PAL).

experts and instructional designers but this is changing rapidly. Our latest trials resulted in an academic radiologist colleague describing this as a ‘game changer’ because they were able to create learning content without a developer or instructional designer.”

He will discuss his ‘GhostTrack’ technology, which allows experts to create training packages that use 4D holographic avatars to provide just-in-time instruction, for example to people using complicated machinery.

He adds that the technology is ready for large-scale rollout: “We have research papers looking at the impact on retention, engagement, satisfaction and engagement levels and the results are looking great.”

He comments: “Previously, you needed both subject matter

The Digital Learning Summit runs from 15:00-19:00 on Wednesday 11 May.

SUPERYACHT TECHNOLOGY SUMMIT

Feargus Bryan Keynote speaker at the Superyacht Technology Summit, Feargus Bryan is a Director of Watermark Yachts – a bespoke superyacht management service which has managed several gigayachts. He has spent 38 years in the marine industry working on large sailing ships as captain. Since 2000 he has concentrated on yacht design and refit/build management.

Feargus’ roles both aboard and onshore give him great experience in the mega yacht market. He has a bird’s eye view in his consultancy role, watching how technology is

developing inside the superyacht industry – an industry full of innovation but which he sees as very fragmented.

He observes: “ISE can bring to us a whole number of innovations and conversations that we as an industry can learn massively from. However, the superyacht industry as a boutique industry should be of great interest to all technology developers. We have adventurous tech savvy owners who have unlimited funds to invest in technological risks, to be the first to have whatever the product is.”

The Superyacht Technology Summit & VIP Experience runs from 10:30-14:30 on Thursday 12 May, followed by tours.

LIVE EVENTS SUMMIT

Jamie Gosney Jamie Gosney is Creative Director at Sonosphere. He has more than 45 years' experience in the design and installation of audio systems in major venues across the UK, Europe and the Middle East.

He started experimenting with spatial audio when he was Head of Sound for Imagination at the Millennium Dome in 1999. He has developed Sonosphere's team and creative services to cover all aspects of spatial audio from production through to delivery.

The theme of the Live Events Summit is ‘The new world of touring audio’– one of the elements of which is an increasing interest in remote production. Jamie will talk to TPi Editor Stew Hume about Sonosphere’s work on the 5G Festival project, which showed the level at which a remote production, with artist and crew all in separate locations, could lead to a whole new audience experience.

The Live Events Summit runs from 15:00-19:00 on Thursday 12 May.

50

At the Show: Exhibitors

A-Z exhibitor listing This listing of ISE 2022 exhibitors is complete at time of going to press. Please check for updates at www.iseurope.org. # [ luhk-ee ] NEW 1trailer 2N 3D Storm - NEWTek 4EVAC - Hacousto Holland 4thewall 7thSense 99sensors GmbH NEW

2M660 3N907 2N620 5R350 7T650 5Q250 5P400 6K415

A Aavara Innovation Corp.

5P200 Absen 3N840, 3N350 NEW ACCENTA Music & P.O.S GmbH 6K430 ACT POWER 3D850 Acustica Beyma NEW 7P320 Adamson Systems Engineering 7Q800 Adder Technology 5Q550 Adeo Screen - Adeo Group - Screen Research 2P150 ADI 3P610 ADOK Touch Technology 4A306 Aec Connectors Co., Ltd. 7M111 AED Group 3A850 AET Displays Limited 3B300 AGC Glass Europe 6K510 AGC Glass Europe 6B810 Agora 7P180 Airtame 2D650 Airzone 2Q100, 2S650 ALC NetworX 5K125 ALFALITE 6K650 Alfred Smart Systems 2M800 Algam 7P450 NEW ALGO 2F550 ALLDSP GmbH & Co. KG 7M113 Allen & Heath 7K400 Altair 7R200 Aluvision 3C800 Amadeus 7Q901 Amadeus Acoustics GmbH NEW 7V840 AMC Baltic 7K125 AMD-Xilinx 5Q650 AMERIA AG 6G320 AMERIA AG 6B800 Ampetronic 3F170 Amphenol 7S110 Ampio 2P800 Analog Devices 5N900 ANALOG WAY 3Q400 Anixter 2S800 AOTO 3A220 APEX 7K200 App Tech Srl NEW 2P630 Appspace 2J450 NEW Arbane Groupe 7K150 Arbor Media 3P220 Architettura Sonora 2S750 Area Four Industries 7V210 AREC Inc. 5P150 Arocom 3F400 ARRI 5P50 Arrow Intelligent Solutions 6H400 Artcoustic 2R440 Arthur Holm 3F200 Artnovion NEW 3Q200 Artome Oy 2J400 ASCENDO Immersive Audio GmbH 2S400 ASM NEW 7V110 Astera 7V670 NEW Astrogate Inc. 2K80 ATEÏS Europe B.V. 7M550 ATEN 5P220 AtlasIED 7Q750 Atomos GmbH 5N300 AUDAC 7P450, 7P630 Audinate 3Q50 Audio Gear Group NEW 2P320 Audio Pro Business 7U620 Audio Pro Elektroakustik 3F400 Audio XL 3F400 AudioControl 2Q400

AUDIOFOCUS AudioPressBox Audioscenic Audio-Technica LTD Audiotonix AUREA Speakers Aurora Multimedia Austin Hughes AuviTran AV EMEA BV AV LINK GROUP LTD. AV Stumpfl AVA LED SCREEN AVer Information Europe B.V. AVI-SPL AVisual AVIXA AV-LEADER CORPORATION Avocor Avonic AVPro Edge & Murideo Axiomtek Co., Ltd.

7U550 7P850 4A252 3Q450 7K400 2S515 3R750 5K425 7P180 2Q150 5K105 3B600 6F220 2H400 2J250 4A350 5U505 7S655 2F200, 2E250 3N800 5N350 6H300

B B&C SPEAKERS 7R510, 2S750 BalanceBox 2K550 NEW Barcelona City Council 4A350 Barco 3D400 Barix AG 7K375 Basalte 2P600 BEC Gesellschaft fur Produktmanagement GmbH 5N910 Beckhoff 5N700 Beta Three 7K250 Biamp Systems 3D200 BirdDog 5K620 Bi-Search Korea, Inc. 3N520 Black Box 5Q600 Blackfish 4A350 Blackmagic Design 3C200 BLAZE AUDIO NEW 7T670 BLOCK AV 4A100 Bluesound 2S770 Bluesound Professional 2S770 BluOS 2S770 Blustream 2P200 BOE Technology Group 3N820 Bosch Security Systems B.V. 3A650 Bose Professional 7K500 BRIGHT BUSINESS 5R650 BrightSign 6H420 Brompton Technology 3B850 B-TECH AV MOUNTS 3Q800

C C SEED C2G CAPFLOW Catalonia Pavilion NEW CatchBox CAYMON CEDIA Chainzone Technology (Foshan) Co. Ltd Changchun Cedar Electronics Technology Co., Ltd. Changsha SunVote Limited Changzhou Hunseen International Trading Co.,Ltd. Charmex AV Technology Chief Christie Chromateq Lighting Control NEW Clay Paky Spa Clear-Com Clebex LLC CLETECH Clevertouch Clockaudio Limited Cloud Electronics Ltd Colorlight Cloud Tech Ltd Comm Product Technologies Conen mounts

2K200 3N500 5R650 4A150 5R450 7P630 2N400 6K220 3P615 2F805 7V720 5K250 3N500 3K600 7V725 7V230 7M925 2G350 3N850 2K350 7K650 7K300 6K420 2K320 3R250

Convergent Design 4A258 Coolpo 4A278 Cornered Audio 7M128 Cosmi Full Color S.L NEW 6B450 Craltech Electronica,S.L. 5N150 CreateLED Electronics Co., Ltd. 6K700 Crestron 3H300, 3H400 Crystal Sound S.R.L. 7U720 CUE, a.s.

3E200 Custom Home Europe 2P300 Custom Vote, voting system 2F805 CVTE/MAXHUB 2J420, 2J500, 3A200 CYP UK Ltd 2K500

D d&b audiotechnik 7S350 Dahua Technology 3C100 Daktronics 6K600 DAL 3N520 Dali A/S 2Q480 Da-Lite 3N500 DAS Audio 7Q650 Datapath 3E850 Dataton 3C890 Datavideo Technologies Europe BV 5N220 Delta Electronics 3D820 Deltacast 5Q500 DEPTHEN 5R650 DESAY 6K550 designflow 2P350 DEVIALET 2P530 DH 7P870 Dicolor 6K670 DigiBox NEW 5K650 DiGiCo 7K400 DiGiCo 7K400 Digital Projection 3K900 Digi-tel doo 3N810 DIGITUS by ASSMANN 3N155 DirectOut Technologies 7K220 Dise 6K305 Displax 3R480 Display Apps NEW 6K805 DISPLAYMEDIA 6G850 DisplayNote Technologies 2G401 Disteck 3B305 DIVUS 2M400 DNH Loudspeakers 7Q200 domeprojection.com / project: syntropy 3S805 Domonetio 2N300 Dong Guan RioTouch Technology Co., Ltd. 2G800 Donview 2J180 DoorBird 2Q490 Dreamvision/Cineversum 2R505 Dronepixel by Ehang 4A270 DTEN 2C400 D-Tools, Inc. 2P300 Dynacord 3A650 DynaScan Technology Inc. 3P450, 3Q300

E EAE Technology easescreen EASYPITCH ECLER ECLIPSE - ILLUSY EDBAK Eelectron SpA Eighteen Sound ekey biometric systems ELAN Electro-Voice Element One Elitegroup Computer Systems CO., LTD. ELKO EP, s.r.o.

Elo Touch Solutions EMELEC VIASCOM, S.A. NEW EMKO Case a.s.

EOGO Sound (Shenzhen) Co., Ltd. Epiphan Video EPOS Group A/S NEW Epson Europe B.V.

2M400 6K450 2F100 7M500 2R420 3H250 2M400 7R510 2S600 2P635 3A650 5Q520 2F525 2Q180 3R700 7R820 6K287 3N310 2K570 2D200 3J100

Exhibitor list correct at time of going to press (March 10 2022). For updates visit: www.iseurope.org/exhibitors-list

At the Show: Exhibitors

Ergonomic Solutions International ErgoXS ESDLUMEN Euromet European AV Group EXACT solutions EXPELEC Expromo Europe A/S EZ Acoustics EZCast Pro

51

3S772 3P620 3C850 3K700 3F400 3H600 7V770 3B110 7M115 2J100

F FACE 7S150 FaitalPRO NEW 7Q250 Fasttel 2N500 FBT Elettronica SpA 7K370, 7P400 FIDA S.r.l 6G800 FlatFrog 2H300 FOCAL 2P650 Fohhn Audio AG 7K550 Fonestar 7R520 forma 4A350 FORTES interactive, s.r.o.

6H100 FORWARD VIDEO CO., LTD 3Q505 Foshan Chanstek Audio Co., LTD 7U715 Frameled 3B115 Framemov 4A350 Freeaudiolibrary 4A350 Freedompro Srl 2R620 French Flair / Frenetik / Green-GO 7U350 FRENEXPORT NEW 7M900 FS Cables Company 2E110 FUJIFILM Optical Devices Europe GmbH 3Q250

G GESAB NEW

5S850 Giada 6K810 GIGAIPC 5Q200 GIGAIPC 5Q200 Gira 2Q650 Glensound 7T400 Glory Star Group Ltd. 2D155 GLP German Light Products GmbH 7V810 GOAL SPORT software 6K118 GoBe Robots 5K75 GoBright B.V. 2F650 Good Way Technology Co., Ltd. 2E550 Google 2G220 GPA 2H700 Grandstream Networks 2D250 Grassfish 6K305 GREAT Britain and Northern Ireland Pavilion 5K440, 5K405 GSD 6F650 GUANGZHOU DEMA (GRF PRO AUDIO) ELECTRONICS AND SOUND LTD 7M280 Guangzhou Lango Electronics Technology Co.,Ltd. 2H600 GUANGZHOU VERCON TECHNOLOGY CO. LTD 2P750 GUDE 3F150 Guntermann & Drunck GmbH 5N500 Günther Audio Video Distribution 3F400

H HAGOR Haitian Electronic Technology Co., Ltd Hall Technologies Harman International Industries Harman Luxury Audio HB-Laserkomponenten GmbH HDANYWHERE HDBaseT Alliance/ VALENS HDL Helgi Highlite International Hikvision Hisense HK Audio Hollyland Technology NEW HOLMIOS NEW HOLOPLOT Holzmedia HP HTE Acoustic Interior Design Huasun Technology Co., LTD Hubei Yihang NEW Material Technology Co., Ltd Huddly NEW Humantechnik Division Audioropa Humly Hunan YESTECH Optoelectronic.CO.,LTD HW group s.r.o.

Hypex Electronics BV

3R400 7K655 3P600 3F400 3F400 6K400 5P600 2L600 2M400 5Q450 7Q150 3R780 2C250 7Q305 5R300 5S700 7K700 7K560 2C600 2R420 3S580 5K30 2G210 7U750 2L150 3A800 5Q806 7P300

I i3-Technologies 2G500 IBASE Technology Inc. 6F500 ic audio GmbH 7R500 IDK Corporation 3E220 IHSE 5R600 iiyama 3R300 ILS 2K150 IMAGO 4A288 Inavate 3N880 Indota BV 2K150 INFiLED 3B400 INFINITUS - EXPERT OUTDOOR LCD SOLUTIONS 6B300, 6H500 INIM NEW 7K320 inlea 4A284 INNES 3S300 INOTOUCH TECHNOLOGY CO. LTD 6K105 Integració Audio- Visual 4A350 INTEL 2L800 Interactive Scape GmbH 2K85 Inter-M 7R800 Interra 2M400 Intesis 2M400 intoPIX 5R650 Intuiface 6K290 IPDOOR NEW 2M650 ISCVE 7U710 ISE Retail Showcase sponsored by Econocom 6A200 ISINAC 7R900 ISP Audio & Light Magazine 7U500 IT GmbH 2M400

J Jabra Jaes Audio Equipment (Kunshan) Co., ltd JD-MEDIA Co., LTD. Jetbuilt Jiangsu Odin Electronic and Technology Co.,Ltd. Joan by Visionect JUNG Jupiter Systems Just Add Power JWIPC

2E300 7M105 7S550 2K400 2J675 2J600 2N200 3E250 5P600 6F155

K K-array KENEON NEW KF Srl Societa Benefit KGEAR Kinson s.a. NEW Klang Kling & Freitag GmbH KNX KOGATOUCH CO., LTD Konftel Konka E-Display Kordz Kramer Electronics Ltd KSCAPE Ksenia Security SpA Kuori KV2 Audio kvm-tec Electronic

7P200 6H310 6H950 7P200 7V600 7K400 7T300 2M400 2F700 2E450 2Q620, 2J300 2P200 3B350 7P200 2P85 3P650 7U300 5R600

L L-Acoustics LAIA LANG AG LAVOCE Italiana Lawo AG LDA Audio Tech LEDECA Legrand AV Lenbrook Lenovo Leon Speakers Leyard LG Electronics LianTronics Liberty AV Solutions LifeSmart Lightking Lightware LILIN UK LINDY Listen Technologies Litemax Lithe Audio Logitech Look2innovate SA LOTRONIC SA

7Q400, 2R600 2L100 3H600 7M285 5K125 7S600 6K450 3N500 2S770 2G200 2P300 3D800 3K200 3C850 3P300 2F10 6G600, 6F600 3N100 2P80 3R150 3N885 6H560 2P340 2L340 3A300, 5K570 7R700

Exhibitor list correct at time of going to press (March 10 2022). For updates visit: www.iseurope.org/exhibitors-list

Loud Professional LUCKY TONE, LIKE AUDIO, SPIRIT Lumens Digital Optics Inc. Luminex Network Intelligence Lutron Luxul Lynx Pro Audio Lynx Technik AG

7P350 7S300 3F100 7S150 2L250 3N500 7R300 5N150

M M.R. LED MA Lighting Macnica Americas, Inc. MADRIX MAIOR Matrox Electronic Systems GmbH Maverick AV Solutions M-Cube Spa mdt Medientechnik GmbH Mediastar Systems Merging Technologies MetraAV Microfusa, Escola de tecnologia musical i So Middle Atlantic Products Midwich Group Mimo Monitors MIPRO Modulo Pi Monitor Audio Ltd. MOOVIA Movecat GmbH Moviik MRK CO.,LTD. NEW MRMC MSE Audio Multibrackets Europe AB NEW MultiCAM Systems multiCLASS MultiTaction Multivision Screens Multivision Screens MuxLab MVI AudioVisual

6H650 5P850 5N200 2P120 2Q600 5Q350 3R600 6G300 6H750 5K100 7P190 2Q87 4A350 3N500 5N800 6K620 7Q550 5Q420 2Q250 2S300 7V800 3R480 3F300 5K445 3P630 3S100 3B105 2H420 2J210 3H200 5R650 3P700 3Q500

N NAPOFIX NAVORI LABS NDS Solutions NEARITY NEW Neat Neomounts by NEWstar NETGEAR NETIO Products a.s. NEW NEURO MEDIA SOFTWARE Neutrik AG Newline Interactive, Inc nexgentec NEW Nexmosphere NEW NEXT-proaudio nexvoo Nicolaudie France Niveo Professional NovaStar NoviSign Software NSELED Europe srl nsign.tv NST Audio NTi Audio AG Nureva Inc NXO Co., Ltd.

3P625 6K350 6F680 2J125 3S350 3R670 3J85 5Q806 5R650 7S500 2J320 2Q610 6G255 7K350 2F400 7W370 3P300 3B750 6K855 6E225 6G175 7S100 7P50 2F250 6K295

O OCA Alliance 7R870 ODHitec 6G200 ODIHO NEW 7R850 OMB srl 3A130 Omron Electronic Components 2R430 Onionlab NEW 4A100 Ophit Co. Ltd. 5S215 Opticis Co. Ltd 5P450 OPTIMUS 7S505 Optoma Europe 3D600 Opus Technologies 7Q900 Oray / Erard Pro 3K850 Outdoor Display Solutions by Visionect 6B250, 6H500

P P5 PADS4 Pan Acoustics GmbH Panasonic Connect Europe GmbH Panasonic Life Solutions Turkey

2R300 6H105 7S400 3J500 2M400

52

Partilink Pascom Co., Ltd PASO SPA pAudio Technologies PCER Electronic Technology Co.,LTD Peerless-AV Penn Elcom GmbH Pequod Acoustics NEW Percon Export S.L.U. Pexip AS Pharos Architectural Controls PhasedConnect GmbH Philips professional displays PHOENIX AI Pinanson PlaceOS NEW Plastica Panaro srl Pliant Technologies Polet Poly Powersoft Prase Prismaflex International Pro Media Audio Video EU PROCAB Procella Audio Produktia ProDVX Europe BV PROFACTOR S.A. PROIETTA SRL Projecta ProKNX PROLIGHTS PSB Speakers PSNI Global Alliance PTZOptics and HuddleCamHD PureLink GmbH

At the Show: Exhibitors

3B865 7T450 7P400 7T305 5Q802 3F700 5R170 7T600 7R720 2F600 7V200 4A256 3Q600 5R650 7Q850 4A290 7U650 7Q970 3C175 2G600 7M700, 7K670 5N800, 5K800 6D280 7T750 7P630 2P250 4A350 3R775 7Q220 3R50 3N500 2M400 5P700 2S770 2C450 5S220 5P600

Q Q-Better Lda Qbic Technology Co., Ltd QUIVIDI

6K200 2D150 6K850

R RAKO CONTROLS LTD. RAM Audio Rapidmooc RASIKE-CINECA Real Cable Redleaf Relacart Electronics Co.,Ltd Renkus-Heinz Revox Deutschland GmbH RGB Spectrum RGBlink Ricoh RIEDEL Communications RJS Electronics Ltd. RME ROE Visual Co.,Ltd ROOMDIMENSIONS RPG NEW RTI RTS Russound

2N600 7R400 4A266 2P520 2R420 5R370 7K575 7M750 2Q800 3F220 3A450 2D600 5K50 5K435 7M107 3B700 5S230 3E800 2N250 3A650 2P300

S SAMILCDS Co., LTD 6H570 Samsung Electronics 3F600 Savant 2R350 Scala 2K300, 6H600 Schnick-Schnack-Systems GmbH 5K260 Schulze-Brakel GmbH 4A308 ScreenBeam 2J80 ScreenLine 3N660 SDVoE Alliance 5K500 SE Audiotechnik 7U655 Seikaku Technical Group Ltd 7M150 Sennheiser 3C600 Seoul Semiconductor NEW 3F250 NEW SEOUL VIOSYS 3F250 NEW SharingCloud 2D153 Sharp/NEC 3E600 Shenzhen Auroled Tech. CO., LTD 6H125 Shenzhen BAKO Optoelectronics Co.,Ltd 3R850 Shenzhen Chip Optech Co., Ltd 6K500 SHENZHEN CMAC TECHNOLOGY CO.,LTD. 2Q620 ShenZhen Electron Technology Co., Ltd 6H110 Shenzhen Fionexx Technologies 6F805 Shenzhen GCL Electronics Co., Ltd 6K655 Shenzhen Gloshine Technology 3F240 Shenzhen HDCVT Technology Co., Ltd 3A700 Shenzhen Huawang Communication Technology Co.ltd.

2G190

Shenzhen iBoard Technology Co., Ltd. Shenzhen INNOTRIK Technology Co., Ltd Shenzhen KATO Vision Co.,Ltd. Shenzhen LAMP Technology Co., LTD Shenzhen Lenkeng Technology Co., Ltd Shenzhen Magnimage Technology Co., Ltd Shenzhen Minrray Industry Co, Ltd Shenzhen Moertek Technology Co.,Ltd Shenzhen Okview Technology Co., Ltd Shenzhen PUAS Industrial Co., LTD Shenzhen Scenico Optoelectronic Co., Ltd Shenzhen Suofeixiang Technology Co.,Ltd Shenzhen Taiden Industrial Co., Ltd. Shenzhen Uniview Led Co., Ltd Shenzhen USER Special Display Shenzhen Zhongrun Optoelectronics TechnologyCo.Ltd Shenzhen Zidoo Technology Co., Ltd Shokz SHURE SICA NEW Sightcorp SigmaSense SIGNAGELAB s.r.o. signageOS Simply45 Skaarhoj SkySoft-ATM Skyworth Optical-Electronic NEW Smart Cabling & Transmission Corp.

SMS Evoko Group AB SOLEDGE Solid State Logic SOLTEC Sommer cable GmbH Sonifex Sony SONY Sound Control Technologies Sound Developments Sound United Soundeyes SoundTube Entertainment SOVICO Professional Soyo Technology Development Co., Ltd SPACE SCREEN Special-Ind S.p.A. Speechi SpinetiX Spotphonics STAGETEC Stealth Acoustics STEINEL Professional Steinway Lyngdorf Stewart Audio StormAudio StreamingBarcelona Streamit BV StreamUnlimited Eng. GmbH Structured Cable Products Inc. Studiobricks SurgeX (AMETEK) Suzhou BiJie Networks Co., Ltd. NEW Suzhou Handy Audio-Visual Technology Co.,Ltd SY Electronics Ltd. Synergy SKY syscomtec Distribution AG SZ Tenveo Video Technology Co., Ltd NEW

3Q100 2F800 3E195 3C400 5K220 3B770 2G850 2E500 2K700 3A102 3B220 6F550 3P800 3C870 6K630 6K100 2P525 2E130 3N250 7R875 6H410 2K85 6G250 6G450 2Q450 5K575 3B880 2E200 3A575 3N900 2R420 7K400 3P750 7K525 7M100 3E400 2R420 2H250 2R500 2P400 3P850 3P630 7R250 3N315 5Q800 5Q200 2E510 3R100 5K570 5Q850 2Q400 5K200 2S350 7U700 2P500 4A350 4A276 7M140 2Q450 7V755 5P600 3A120 5K240 2H450 2E140 6K450 2F750

T TAG-HORTUS c/o Audio SUD TASCAM tasker Tau Audio Solutions Taylorleds TCI Cables Techflex, Inc. Telelogos telerion - FUSE Integrated Multilayer Service Platform NEW Televic Conference Tempest Theatrixx Technologies Thinklogical A Belden Brand Totem Acoustic TOTEM OF DESIGN Transtech LED Co., Ltd Trinnov Audio Tripleplay TRISON NEW Truss Aluminium Factory a.s.

TSD Electronics Technology Co., Ltd TSL Products TUTONDO Tyba NEW

7S570 7Q100 7M138 3P630 3N840 7M250 7S250 6H305 4A254 3P100 3N150 5K40 5Q305 2R800 6K800, 6B220 3Q700 2R760, 2R420 5K450 3H100 7V115 2G300 5K410 7S650 2P625

U Ubiqisense UDE Unilumin Group Co., Ltd Unitech Systems UNIVOX Utelogy

2P240 7S800 3B700, 3C400 3E190 7P150 2C420

V Vaddio ValueHD Corporation VCI VIDEO CINE IMPORT NEW Veo-Labs Vestel VIDELCO Europe Gmbh Videomobile NEW Vimar NEW VIOSO Vision VisionAd S.ar.l Visionary Solutions Inc Visneto VISSONIC Visual Productions BV VITEC Vivaldi srl Viveroo GmbH Vivitek Vivolink VNS Inc. VOD Visual NEW Vogel's Product B.V. Void Acoustics VOKKERO NEW Voome NEW Vottun VuWall

3N500 3A550 5K255,5P100 5N400 3P670 3E220 6B820, 6G300 2N350 3N550 3R600 6H750 3B200 3N300 7Q550 7W720 5K600 7U600 2P330 3D820 3Q750 3S785 3F230 3K800 7T700 7T100 3J80 4A350 3R200

W Waapiti Wacebo Europe Srl WALLBOARD Wallonia Export-Investment Agency NEW WALL-SMART Waterfall Audio WAVES SYSTEM Webex by Cisco WeDoInnov Weinzierl Engineering GmbH West Telco WEYTEC NEW Wharfedale Pro NEW Williams AV Winsted NEW Wisycom SRL NEW WNM WolfVision WORK PRO - Equipson S.A. WyreStorm Technologies

6G510 2C425 6H205 5R650 2R502 2R420 6H415 2K100 2H200 2M400 2G192 3B880 7T620 3F170 5K400 7T200 5R650 3N600 7K600 3J700

X Xm-Plus Technology XTAG Retail XTREM SCREEN XYTE NEW

6K285 6H900 2R420 5P800

Y Yaham Optoelectronics Co.,Ltd Yamaha Commercial Audio Yealink YNM Systems Inc. Yodeck NEW You and Eye NEW

3B210 3B250 2F450 5S100 6K280 6K300

Z zactrack ZAMEL Sp. zo.o.

Zebrix NEW ZeeVee ZHEJIANG DGX ELECTRONIC TECHNOLOGY CO.,LTD Zhejiang Uniview Technologies Co., Ltd. NEW Zoom NEW Z-Wave Alliance Zykronix International Group Zytronic

5P850 2Q280 6H975 5K150 6K225 5Q100 2C200 2Q200 2M250 6H930

Exhibitor list correct at time of going to press (March 10 2022). For updates visit: www.iseurope.org/exhibitors-list

At the Show: Sponsors

53

ISE 2022: Sponsors We are extremely grateful to all of our sponsors for their invaluable support.

Presenting Show Partner

Gold Sponsors

Platinum Sponsors

Silver Sponsor

Bronze Sponsor

Follow us on Social. integratedsystemseurope ise_show www.iseurope.org/linkedin ise_show integratedsystemseurope Fira de Barcelona | Gran Vía 10-13 May 2022 A joint venture partnership of

Rise Up. Reimagine.

Ignite the Future.

Join us at for free at ISE 2022.

Be our guest! Please register to attend the show for free at iseurope.org using the invitation code 2XTEE9G5. Alternatively, scan the QR code below.

We look forward to seeing you in person in Barcelona – the new home of pro AV.

Fira de Barcelona | Gran Vía 10-13 May 2022 A joint venture partnership of

The XSL System.

ere! h t u o See y S350 7 h t o Bo Hall 7-

Clean up your room.

The newest addition to the SL family. All the unparalleled features only SL-Series provides: Full broadband directivity control, extended low frequency response, innovative rigging. More SL, nothing less.

Let’s talk about X: sl-series.com

TRULY EXCEPTIONAL COLOUR + TECHNOLOGY + IMAGES WUXGA - 4K - 8K -

MultiView

Satellite Projection Heads and RGB Modular Light Sources

SATELLITE MODULAR LASER SYSTEM

EXHIBITOR 2022

Hall 3 Booth K900

- www.digitalprojection.com -

SATELLITE MODULAR LASER SYSTEM

The Visionaries’ Choice