Gridiron Youth Magazine 2012 Media Kit

Middle Tennessee’s Leading Youth Community Football Magazine for Parents, Youth and Sports Officials

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2012 Media Kit

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Reach More Youth Sports Enthusiasts...For Less Investment!

We are the key to your market!

Circulation & Readership

Circulation 10,000

Readership 20,000

Because of a high pass-along rate, one magazine is seen by 2 different readers.

GridironYouth Magazine is distributed free-of-charge at youth football games within communities represented by the TYFA, TNYFL, and Mid State youth football leagues across 9 Counties, 46 communities and the parents of over 10,000 athletes and cheerleaders represented from age 5-14.

Middle Tennessee’s Leading Youth Community Football Magazine for Parents, Youth and Sports Officials Bedford County Shelbyville Davidson County Nashville, Hermitage, Donelson, Madison, Old Hickory Maury County Columbia, Spring Hill Rutherford County Murfreesboro, Lavergne, Smyrna

Youth Football Players

by Football League *

Wilson County Lebanon, Mt. Juliet, Gallatin Sumner County Hendersonville, Goodlettsville Williamson County Brentwood, Franklin, Nolensville Montgomery County Clarksville Putnam County Cookeville Warren County, Kentucky Bowling Green

* Estimated figure. Others are 2011 data from league websites.

Issue Themes & Deadlines August:

Health & Safety Deadline: 1st Week in July Distribution: 3rd Week in July

September: Academics Deadline: 1st Week in Aug. Distribution: 3rd Week in Aug. October:

Sportsmanship Deadline: 4th Week in Sept.

Distribution: 2nd Week in Oct.

November: Family Deadline: 2nd Week in Nov. Distribution: 4th Week in Nov.

Inside Each Issue Recognition—Highlighting TYFA, TNYFL, and Mid State Football communities and various players.

Tools for Success—Football safety facts and information for families, coaches and players.

Coaches’ Q&A—Tips to help athletes become more effective Events—Activities and other happenings around our region Everyday—How to live successful on and off the field.

Technology Tips—What modern technology has to offer today’s athletes.

Top 10 Reasons to Advertise ÜWe are the only youth

sports magazine that reaches the various youth football leagues in Middle Tennessee. ÜYour magazine ad will be posted online also.

GRIDIRON is distributed to the readers free of charge. ÜOur readers will pick up GRIDIRON to make decisions about equipment, school choice, and activities. ÜAdvertising in GRIDIRON is a more cost-effective method of reaching this market than any other method (i.e., billboards, other magazines). ÜGRIDIRON is a slickglossy magazine, which is more attractive to parents than newspaper-type publications. ÜMore personal, credible, and informative than any other medium. ÜGRIDIRON engages readers and builds relationships which generate response. ÜYour ad exposure lasts well beyond the 15, 30 or 60 seconds that television offers. ÜGRIDIRON has a high pass- along rate of 2 people. ÜMagazine advertising affects sales.

Prices Are Per Issue & Include Online Ads Back Cover Inside Covers 2-Page Spread (A) Full Page (B) Half Page (C) Quarter Page (D) Marketplace (E)

1x or 2x

3x

4x

$2900 $1900 $2600 $1600 $1050 $750 $250

$2600 $1600 $2300 $1300 $750 $500 $250

$2400 $1400 $2000 $1050 $550 $350 $250

(A)

(B) 2-Page

Spread

(D)

(C)

Half-Page

Quarter Page

Full-Page

(E) Marketplace AD

Advertisement Dimensions 2-Page Spread (w/bleed) 17.25” X 11.25” 2-Page Spread Trim Size 11” X 17” Full Page (w/bleed): 8.75” X 11.25” Full Page Trim Size: 8.5” X 11” Half Page 8” X 5.25” Quarter Page 3.875” X 4.875” Marketplace 4” X 2” Digital Requirements The preferred file type for advertisements is JPEG (.jpg) file with fonts and images embedded. Please provide files on either CD or through email.

All artwork must have a resolution of 300 dpi at 100% size for print, and please save as CMYK. Line art images should be at 1200 dpi (eg. illustrations in bitmap mode). Send all artwork to: Michael Thompson michael@michaeldavidmedia.com GRIDIRON MAGAZINE P.O. Box 2513 | Brentwood, TN 37024 615.832.5388 Tel | 615.832.1040 Fax

Contact: LaJuan Stoxstill-Diggs Founder & Editor-in-Chief

Youth Sports Statistics Number of kids who play organized sports each year 35 Million Percent of kids who play sports outside of school 60% Percent of boys who play organized sports 66% Percent of girls who play organized sports 52% Percent of coaches who are dads coaching their own kids 85% Percent who participate in sports to be with friends 65% Percent who were reluctant to play sports 15% Percent who said they wouldn’t care if no score was kept in their games 71% Percent who said they wished no parents would watch them play 37% Percent who said they see other kids act like poor sports frequently 51 % Percent who would prefer to be on a losing team if they could play rather than warm the bench on a winning team 90% Percent of kids who said they had been called names, or insulted by coaches 45.3% Percent who said they planned to stop playing the next year 35% Source: Minnesota Amateur Sports Commission, Athletic Footwear Association, USA Today Survey, Michigan State. Retrieved from http://statisticbrain.com/youth-sports-statistics/ on 9/9/12

GRIDIRON MAGAZINE P.O. Box 2513 | Brentwood, TN 37024 615.887.8809 Tel | 615.832.1040 Fax Lajuan@michaeldavidmedia.com www.michaeldavidmedia.com