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Overall, the garment is of very good quality for its retail price. Efforts for extra strength and appealing optic were taken and design detail like the placket are executed nicely, so the shirt can be handed down to other children when grown out. But this might be the only sustainable bit since the shirt is not yet part of H&M (2022) promise: “All polyester used in our products will be 100% recycled by 2025” or “We only source 100% recycled or more sustainably-sourced materials by 2030.” But with only 3 years left to fulfil the goal, this might be a good time for some changes, especially for kids wear in large quantities and a supplier more than happy to adapt and expand for H&M. (Knit Group, 2019) Especially the cotton/ polyester blend is still a big problem for recycling, the methods to separate them again involve a lot of chemicals, special machinery and expertise. (See appendix p. 22 for more information).
So if the goal is to make fashion more circular, 100% cotton might be a better choice in particular for a garment with a high level of detail and durability. Certifications, the use of organic cotton or recycled polyester could justify a slight rise of the retail price to about £9,99, enhancing the sustainability and a better use of resources.
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