Marketing : how to start etwinning

Paola Arduini Lazio - Italy

How to start Etwinning projects Target: teachers registrated in etwinning platform who need a help to start projects

 Situation

/ needs in your school  Search partners  Choose a topic  Planning objectives and activities  Planning evaluation  Planning cooperation and dissemination

 International

projects?  Cross curricular didactic?  ICT?  Need of a change?  Do other colleagues share with you ?  Is the head teacher helpful ?  Are parents and students collaborative?

About  Coopeartive

skills

 ICT  Foreign  Extra

language/s

time at home/ at school

 Where

are you going?



Next year



In 2 years



Which are your goals?

 Your

skills in



ICT



Foreign languages



Cooperation..

My Etwinning project

An example

Key

words  Cooperation  Trust  Respect  Time and energy  Learn together  Ask and answer..

S M

Specific Measurable

Significant, Simple Meaningful, Manageable

A

Attainable

Agreed,Appropriate,

R

Relevant

Realistic, Resourced

T E R

Time bound Evaluate Re -evaluate

Timed, Tangible Ethical Rewarded, Revisit

Strengths Weaknesses Opportunities Threats

Marketing plan for your project.  Involve 

as many people as possible

Staff, colleagues, head teacher, caretakers



parents



Local authorities

 Use

all the media you can reach : school web site, local newspaper, blogs..