PORTFOLIO
W MADISON GOWINS INTERIOR DESIGN SPRING 2018
DESIGN
PHILOSOPHY Designs should create awe or an element of surprise by silent story-telling, thus engaging the occupant or viewer in a conversation, developing scenarios that will lift people out of everyday and into an imaginative and creative mental world. - NIting Singh Thakur
ABLE OF CONTENT
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COMMERCIAL
HOSPITALITY
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OFFICE FIT-OUT
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SNAP INC. OFFICE
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The problem is to redesign an existing structure to fit the needs of a new work environment for Snap Inc. Headquarters. The existing building is a slab-on-grade warehouse made of steel frame construction. The 26,863 square foot building will accommodate 41 employees. Snap Inc.’s work environment consists of employees who implement creativity and collaboration on a daily basis. With a young client base, Snap Inc. must have an office environment that encourages creative thinking as well as suits each individual employee need.
A young audience. 23% 37% 26% 12% 2% 13 - 17 year olds
18 - 21 year olds
25 - 34 year olds
18 - 21 year olds
55+ year olds
C O N C E P T The design of the new Snap Inc. office will reflect the modern, vibrant feel of an energetic work environment. Spaces will be Social media is about friending someone
arranged so that associates can recharge
so they’ll invite you to a party or get you
and energize as they please. The existing
a job. If that’s the work, Snapchat is the
structure will be renovated with updated
playground.
furniture, finishes, and interior architecture. A specific focus is placed on bringing in daylight
- Evan Spiegel, CEO
and nature to reflect the company’s view of wellness in the workplace. The scheme for the space will reflect Snap Inc.’s current branding.
D
allas,
TX
Dallas is known for its diversity
of
cultures,
religions, and lifestyles. The current population reaches over 1,200,000 people with the median age being 27 years old. Arts are a large part of the city’s makeup offering a range of activities through museums, historical landmarks, and old movie theaters. Downtown Dallas, located in the geographic heart of the city, is home to the Central Business District, being the setting for Dallas’ famous skyline.
O R G A N I Z AT I O N A L C H A R T MARKETING
CEO ASSISTANT ASSISTANT 1
CEO ASSISTANT ASSISTANT 2
D. LEMMO
R. MITCHELL
VISITING CEO
B. CLARKE
J. KELLY
G. HARE
SOCIAL MEDIA
MERCHANDISING
M. NOLAN
G. SMALLWOOD
B. HILL
C. PITTMAN
PROJECT MANAGER
S. RILEY
G. RIPLEY
SENIOR CONTENT DESIGNER
PROJECT MANAGER
MARKETING WRITER
INTERACTIVE MARKETING
MEDIA PRODUCER
A. PORTER
NEW DEVELOPMENT CONTENT /STRATEGIST
SENIOR CONTENT MANAGER /DESIGNER
M. HUBERDEAU
T. NIXON
D. BUTLER
P. TOMPKINS
COMMERCIAL AND FOREIGN PROJECT MANAGER
M. BENETT
MANAGEMENT EMAILS
PRINTING
CONTENT DESIGNER
CONTENT DESIGNER
ESTIMATOR COMMERCIAL AND FOREIGN PROJECT DESIGNER
W. GIDDENS REPORTING
B. WILSON
GLOBAL AND COMMERCIAL CONTENT MARKETING
DIRECTOR OF CUSTOMER EXPERIENCE- J. MAHAN MANAGER OF EVENT LOGISTICS- H. JONES C.E. SUSTAINABILITY ASSOCIATE- W. WILL
CUSTOMER EXPERIENCE ASSOCIATE- C. WILSON CUSTOMER EXPERIENCE AMBASSADOR- S. STANLEY
2 2 2
2 2 2
2 2
3 2
PROJECT MANAGER- J. KELLY
PROJECT MANAGEMENT- B. HILL
SOCIAL MEDIA- L. WHITE
MARKETING WRITER- G. SMALLWOOD
SENIOR CONTENT DESIGNER- C. CLARKE CONTENT DESIGNER- P. TOMPKINS
2
ESTIMATOR COMMERCIAL & FOREIGN MARKETS- D. BUTLER CONTENT DESIGNER & COMMERCIAL- T. NIXON
COMMERCIAL & FOREIGN PROJECT MANAGER- M. HUBERDEAU
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IT LIBRARIAN- R. COFIELD
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STUDIO DIGITAL COORDINATOR- S. NEW
2
RESOURCE COORDINATOR & LIBRARIAN- D. GRAY
3
RESOURCE COORDINATOR- M. SIMPSON
2
JUNIOR DESIGNER- M. HABBISON
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2
2
2
AUXILARY SPACES
2
2
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2
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2
VISITING CEO STORAGE
2
OUTDOOR SPACES
CONFERENCE ROOM BATHROOMS PRINTING LIBRARY
COLLABORATION SPACE 1 COLLABORATION SPACE 2 COLLABORATION SPACE 3
2
2
2
2 2
ENTRY GYM
2
2
2
INTERN
KITCHEN
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2
2 2
JUNIOR DESIGNER- S. HOLCOMB
PROJECT & DIGITAL MEDIA DESIGNER- M. HEARD
D. SMITH
T. MCGOUIRK
DIRECTOR OF PLANNING AND EVENT
K. LANE
MANAGER OF EVENTS LOGISTICS
H. JONES
A D J A C E N C Y M A T R I X
2
PROJECT & DIGITAL MEDIA DESIGNER- L. FOSTER
GLOBAL & COMMERCIAL CONTENT MARKETING- S. PELHAM
IT LIBRARIAN
M. HABBISON
2
NEW DEVELOPMENT CONTENT STRATEGIST- G. RIPLEY
MEDIA PRODUCER- C. PITTMAN
EVENT PLANNING
2
COMMERCIAL CONTENT FOREIGN MANAGER- B. WILSON
PROJECT & DIGITAL MEDIA DESIGNER - T. MCGOURIK
R. COFIELD
DIGITAL MEDIA DESIGN INTERN 2
2
2
2
INTERACTIVE PROJECT MANAGER- M. SHELTON PROJECT & DIGITAL MEDIA DESIGNER- K. LANE
W. WILL
S. HOLOCOMB
DESIGN STUDIO SENIOR CONTENT MANAGER/DESIGNER- A. PORTER
D. GRAY
RESOURCE CO-ORDINATOR
CUSTOMER EXPERIENCE AMBASSADOR
DIGITAL MEDIA DESIGN INTERN 1
PRINTING- M. BENNETT
DIRECTOR OF CONTENT IT DESIGN- D. LEMMO
S. STANLEY
M. HEARD
PROJECT DIGITAL MEDIA DESIGNER 4
MANAGEMENT EMAILS- S. RILEY MERCHANDISING- G. HARE
M. SIMPSON
REQUEST CO-ORDINATOR
CUSTOMER EXPERIENCE ASSOCIATE
S. NEW
2
INTERACTIVE MARKETING- M. NOLAN REPORTING- W. GIDDENS
C. WILSON
INTERACTIVE PROJECT MANAGER
STUDIO DIGITAL CO-ORDINATOR
PROJECT DIGITAL MEDIA DESIGNER 3
MARKETING MARKETING DIRECTOR- R. MITCHELL
M. SHELTON
PROJECT DIGITAL MEDIA DESIGNER 1 PROJECT DIGITAL MEDIA DESIGNER 2
S. PELHAM
CUSTOMER EXPERIENCE
DIRECTOR OF CUSTOMER EXPERIENCE
CUSTOMER EXPERIENCE SUSTAINABILITY IT ASSOCIATE
L. FOSTER
COMMERCIAL AND FOREIGN PROJECT MANAGER
DIRECTOR OF PLANNING AND EVENTS- D. SMITH
J. MAHAN
DIRECTOR OF CONTENT, IT, AND DESIGN
DIRECTOR
L. WHITE
CUSTOMER EXPERIENCE
STUDIO
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DECISIONS CODE MANDATORY DESIRABLE NUETRAL NEGATIVE
REASONS CODE 1 SHARED WORK SURFACE 2 FREQUENT INTERACTION 3 SHARED EQUIPMENT 4 PLUMBING
BUBBLE DIAGRAM GYM
2
OUTDOOR SPACES
BATHROOMS
2 COLLABORATION SPACE 1
COLLABORATION SPACE 2
4 2
W. WILL
C. WILSON CUSTOMER EXPERIENCE ASSOCIATE
2
2
C.E. SUSTAINABILITY ASSOCIATE
2
L. WHITE SOCIAL MEDIA
H. JONES
MANAGER OF EVENT LOGISTICS
REPORTING
2
INTERACTIVE MARKETING
CUSTOMER EXPERIENCE AMBASSADOR
2
2
2
2 STORAGE
PRINTING
MANAGEMENT EMAILS
2
D. SMITH DIRECTOR OF PLANNING & EVENTS
M. BENNETT
S. RILEY
2
2
2 2
W. GIDDENS
M. NOLAN
S. STANLEY
2
2
2
2
2
3
KITCHEN
ENTRY
2
J. KELLY
2
R. MITCHELL 2
2
2
DIRECTOR OF CUSTOMER EXPERIENCE
2
B. HILL
PROJECT MANAGEMENT
MARKETING DIRECTOR
VISITING CEO
J. MAHAN
PROJECT MANAGER
2
G. HARE
MERCHANDISING
PRINTING
2
G. SMALLWOOD MARKETING WRITER
CONFERENCE ROOM 2 2
2
D. LEMMO
DIRECTOR OF CONTENT IT DESIGN
2
B. CLARKE SENIOR CONTENT DESIGNER
P. TOMKINS 2
2
A. PORTER
2
SENIOR CONTENT MANAGER/DESIGNER
ESTOMATOR COMEMRCIAL & FOREIGN MARKETS
COMMERCIAL & FOREIGN PROJECT MANAGER
2
2
K. LANE
L. FOSTER
PROJECT & DIGITAL MEDIA DESIGNER
1
G. RIPLEY
2
NEW DEVELOPMENT CONTENT STRATEGIST
2
PROJECT DIGITAL MEDIA & DESIGNER
2
2 2
M. HUBERDEAU
2
2
2
D. BUTLER
2
GLOBAL & COMMERCIAL CONTENT MARKETING
COLLABORATION SPACE 3
INTERACTIVE PROJECT MANAGER
2
T. NIXON
S. PELHAM
M. SHELTON
3
CONTENT DESIGNER
CONTENT DESIGNER & COMMERCIAL 3
2
3
2
2
S. NEW
DECISIONS CODE
MANDATORY
STUDIO DIGITAL COORDINATOR
DESIRABLE
M. SIMPSON
R. COFIELD
REQUEST COORDINATOR
IT LIBRARIAN
3 2
B. WILSON
2
2
COMMERCIAL CONTENT FOREIGN MANAGER
INTERN
2
D. GRAY
RESOURCE COORDINATOR & LIBRARIAN 2
2
M. HEARD
PROJECT & DIGITAL MEDIA DESIGNER
LIBRARY
2 2
T. MCGOURIK
2
C. PITTMAN JUNIOR DESIGNER
DEPARTMENTS MARKETING
JUNIOR DESIGNER
S. HOLCOMB
REASONS CODE 1 SHARED WORK SURFACE 2 FREQUENT INTERACTION 3 SHARED EQUIPMENT 4 PLUMBING
STUDIO
M. HABBISON
PROJECT & DIGITAL MEDIA DESIGNER
2
NEGATIVE
MEDIA PRODUCER
CUSTOMER EXPERIENCE AUXILIARY SPACES
VISITING CEO
SNAP INC . FLOOR PLAN
FLOOR 1
10
CARPET PLANK
CARPET TILE
LVT
RESTROOM TILE
WOOD DECK
RUBBER FLOOR
11
LOCKER ROOM
LOCKER ROOM
FLOOR 2
OVERALL CARPET
SIDE TABLES
PRIVACY POD
POD FABRIC
MAIN CARPET
ISLAND CARPET
WOOD STAIN
SEATING FABRIC
SEATING
RECEPTION
HERMAN MILLER
48"
ACTION OFFICE
B
48"
42"
42"
48"
60"
F
F
LEGEND
A
SYMBOL
DESCRIPTION
48"
F
PANEL 60" WIDE, 48" HIGH WITH PAINTED TOP CAPS, ADJUSTABLE GLIDES, AND CUSTOMER'S OWN MATERIAL FABRIC
F
PANEL 42" WIDE, 48" HIGH WITH PAINTED TOP CAPS, ADJUSTABLE GLIDES, AND CUSTOMER'S OWN MATERIAL FABRIC
60"
DESKING F
48"
48"
48"
60"
42"
42"
A
48" HIGH 2" THICK END METAL CAP
B
48" HIGH 2" THICK 2-WAY 90 DEGREE CORNER METAL CONNECTOR
F
F
B
N
A
48"
42"
48"
60"
F
F
PANELS AND CONNECTORS LEGEND
LEGEND SYMBOL A
SYMBOL
DESCRIPTION 27" HIGH, 15" WIDE, 18" DEEP BOX-BOX-FILE, POWDER COATED STEEL CONSTRUCTION
B
27" HIGH, 42" WIDE, 18" DEEP TWO-DRAWER LATERAL FILE, POWDER COATED STEEL CONSTUCTION
C
12" HIGH, 12 DEEP, 42" WIDE OPEN BOOKSHELF; WILSONART PINE 10355-60 LAMINATE
1 2
DESCRIPTION 29" HIGH, 60" WIDE, 30" DEEP WORKSURFACE; WILSONART PINE 10355-60 LAMINATE
1
SYSTEMS 3
BBF
2
B
A
2
2
29" HIGH, 30" DEEP SQUARED EDGE CORNER WORKSURFACE; WILSONART PINE 10355-60 LAMINATE
3
STEELCASE SIT TO STAND DESK SERIES 7; WILSONART PINE 10355-60 LAMINATE; PLATINUM METALLIC BASE
1
N
N
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WORK SURFACES
COMPONENTS
STUDIO
M O D U LA R S E AT I N G
MODULAR SEATING FABRIC
PRIVATE OFFICES
ACOUSTIC PANEL COLORS
LOUNGE SEATING & FABRIC
STADIUM SEATING FABRIC
STAIRS
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MARRIOT T THE ALOFT HOTEL
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Geared towards a younger generation, Aloft is looking to revamp their Charlotte location to attract local visitors and keep current guests returning. Because of it’s location in the Epicenter in Downtown Charlotte, guests have issues with noise as well lack of technology within the space. With a target audience of 20-30 year olds and guests who stay an average of 1-2 nights, the client needs a space that sets itself apart from local competitors within the area.
C O N C E P T Aloft is created through the concept of movement that an individual experiences Life is never stagnation. It is constant
while staying at this hotel. Different notions
movement. Un-rhythmic movement, as
of movement are incorporated throughout
we’re in constant change. Things live by moving and change as they go . - Bruce Lee
the overall design to create a distinctive experience for each guest through the use of visual interest, a lively bar scene, and fun colors to continue Marriott’s “Alive by Aloft” brand.
C
harlotte,
NC
Charlotte is one of the 25
largest cities in the United
States, and the largest city in North Carolina. Nearly 800,000 people live and work in the Charlotte community. Charlotte consistently ranks as one of the top growing cities and is home to more than 10 Fortune 1000 companies. Nicknamed the Queen city, Charlotte is named in honor of Charlotte of Mecklenburg-Strelitz, the queen consort of British King George III during the time of the city’s founding.
Entrance
SUN DIAGRAM
VEHICULAR CIRCULATION
LOCAL COMPETITORS
ITE DIAGRAM 10am 12pm
2pm
BUILDING ANALYSIS
5TH-14TH FLOORS ALOFT
1ST-4TH FLOORS THE EPICENTER
4th
3rd
Food/Beverage
2nd
Retail
Available
1st
Office
Night Club
AXONOMETRIC VIEW OF THE EPICENTER
CIRCULATION PATH
Situated on the corner of East 4th Street and South College Street, the Epicenter is located in the heart of Charlotte. Guests are minutes away from shopping, numerous bars, and the Panthers Stadium. The first four floors of the Epicenter contain many restaurants, stores, and a night club. The remaining floors are home to Aloft itself. Guests enter the Epicenter through the south end of the building and must take a separate elevator up to the 5th floor to arrive in the lobby. 21
LO B B Y FLOOR PLAN
BA RECEPTION
SELF CHECK-IN
STAIR 1
GM
WORKROOM
F&B
EMPLOYEE TOILET DATA
BREAKROOM/LOUNGE
ELECTRICAL
LUGGAGE
MECHANICAL
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PREP. STORAGE
BUSINESS CENTE
ROOFTOP BAR
AR
MEN
STORAGE
WOMEN
CONFERENCE 1
ER
STAIR 2
CONFERENCE 2
N W
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SELF CHECK-IN FLUX FLUX SCHEME SCHEME
MATERIALS
flux (noun) - the act or process of flowing out
SKETCH
LOBBY
How will Aloft stand out amongst its competitors within the area? The design of the lobby is between the ceiling and ground. The ceiling is the focal point of the design and a piece that guests will remember after leaving. Constructed from wood, the ceiling also provides acoustical properties to accommodate for the lively bar scene for floors located directly above the lobby.
BAR
LOUNGE
CORRIDOR RHYTHM SCHEME rhythm (noun) - a strong, regular, repeated pattern of movement
DOUBLE QUEEN
SHIFT SCHEME shift (noun) - a slight change in position, direction, or tendency
KING ADA
ROOM SCHEMES
K
285 SF
K
285 SF
K
285 SF
K
K
285 SF
285 SF
K
QQ ADA
315 SF
315 SF
K
QQ ADA
285 SF
K
285 SF
K
285 SF
K
285 SF
K
285 SF
K
285 SF
K
285 SF
285 SF
315 SF
315 SF
K
285 SF
K
285 SF
KING SUITE 712 SF
BATHROOM
KING
S UI T E AMALGAM SCHEME amalgam (noun) - a mixture or blend
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MG INTERIORS
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MG INTERIORS
P R O B L E M
S T A T E M E N T
The problem is to redesign an existing structure to create a retail space combined with an interior design studio to serve customers in a region of our choosing. Lighting design must be highly emphasized within the design process to highlight furniture brands being sold throughout the store.
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Total Population
Median Age
3,001,000
6th
Most visited city in the world
D E S I G N B R A N D S
Median Income
$90,642
33%
Women
C O N C E P T Through the use of high-end furniture and architectural details, MG Interiors inspires the customer to imagine what they could have in their own homes. With an interior design studio located in the back of the store, customers have the opportunity to freely browse samples in the resource room or schedule a consultation with the designer for further help. Located five miles away from the Dubai Mall, customers will be looking forward to making this their final destination after a long day of shopping.
D
ubai,
UAE
Dubai is a city and emirate
in the United Arab Emirates
known for luxury shopping, ultramodern architecture and lively nightlife scene. Burj Khalifa, an 830m-tall tower,
skyline. At its foot lies Dubai Fountain, with jets and lights choreographed to music. On
is Atlantis, The Palm, a resort with water and marine-animal parks. Dubai is the 22nd most expensive city in the world, and one of the most popular destinations for tourists.
CONCEPT IMAGES
EXTERIOR
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ENTRY MISCELLANEOUS ARTISANS
CASH WRAP
OFFICE
DESIGN LIBRARY FENDI CASA
LALIQUE
VERSACE HOME
FLAMANT
MARINA HOME
FURNITURE PLAN 35
REFLECTED CEILING PLAN
LIGHTING PLAN
P.O.S
36
COVE LIGHTING DETAIL
S.
DESIGN STUDIO Framed in curtain walls and a canopy ceiling, this design studio invites the customers to engage with the designer about new ideas for their home as well as freely browse samples in the resource room.
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SPRING 2017
an Interior Design course while studying abroad at the American University in Dubai. The class was given the shell of an existing space. The objective of this project was to complete an entire set of construction documents from
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PF EMIRATES
Designed for the PF Emirates Office in Dubai, this project was completed in
schematic design through project completion.
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FURNITURE PLAN + EGRESS
DETAIL: WOOD SKIRTING
DETAIL: LVT TO CARPET
C O R R I D O R E L E VAT I O N
M I L LW O R K + PA R T I T I O N S
ONE HOUR RATED ACOUSTICAL PARTITION
TWO HOUR FIRE RATED PARTITION
ONE HOUR RATED PARTITION
DOOR SCHEDULE
DOOR + CEILING PLAN
CUSTOM RECEPTION DESK
42
02 SIDE ELEVATION
01 FRONT ELEVATION
42
42 42
42
PLAN VIEW
03 REAR ELEVATION
04 SECTION CUT
DETAIL: SUSPENDED GYPSUM CEILING
D E TA I L S
DETAIL: DOOR JAMB
DETAIL: CEILING HEIGHT CHANGE WITH EXISTING BULKHEAD
DETAIL: DOOR HEAD
T H A N K YO U